Bloom is now Rainbrand

(Brand guidelines) // Travel and transport

Airbnb brand
guidelines

Airbnb’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from airbnb.com.

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About Airbnb

Airbnb connects travelers with places to stay and local experiences, and helps people find services for their trips. Its brand brings together discovery, hospitality, and practical booking information.

Airbnb’s logo pairs the Bélo, its looping symbol, with the lowercase airbnb wordmark, in Rausch. Use the full logo as the primary mark, and the Bélo on its own where space is tight or Airbnb is already established. Place it on white or light backgrounds where Rausch stays clear, and don’t redraw, recolor or rearrange it.

Airbnb colors

  • Rausch

    Signature brand color, logo and primary actions

    HEX
    RGB

  • Near black

    Text and dark buttons

    HEX
    RGB

  • White

    Page backgrounds and text on Rausch

    HEX
    RGB

  • Light gray

    Subtle backgrounds

    HEX
    RGB

Airbnb fonts

  • Airbnb Cereal

    Headings · 600, Body · 400

Font names only. The Brand Skill download doesn’t include font files.

Airbnb’s voice

Airbnb’s voice is welcoming, plainspoken, and oriented toward discovery. Pair an inviting sense of possibility with clear, useful details about places, activities, and stays.

Use short phrases that help people imagine a trip while staying specific and easy to understand.

Make practical details easy to scan when they matter, such as location, guest capacity, amenities, price, and ratings.

  • “Hosted by the world’s most interesting people”
  • “Your home could make money on Airbnb”
  • “Hosting isn’t only for homeowners”
  • “Inspiration for future getaways”

Dos and don’ts

Do

  • Use the full logo, the Bélo with the airbnb wordmark, as the primary mark, and the Bélo alone where space is tight.
  • Set headings and body text in Airbnb Cereal, with a clear distinction between prominent headings and supporting copy.
  • Use Rausch for the logo and prominent actions, against white backgrounds and near-black text.
  • Write in a welcoming, direct way that balances travel inspiration with practical detail.
  • Use destination, stay, experience, and service imagery that reflects the specific listing or trip context.

Don’t

  • Don’t recolor, stretch or redraw the Bélo or the wordmark, or change the spacing between them.
  • Don’t bury key details such as location, guest capacity, price, or amenities in dense copy.
  • Don’t replace Airbnb’s clear, accessible interface hierarchy with heavy decoration or hard-to-scan layouts.
  • Don’t make the voice vague or overly formal; keep trip information human and easy to understand.

Airbnb imagery

177 images from airbnb.com, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery and brand backdrops

8 images

Airbnb’s website presents destinations and travel imagery alongside its own identity artwork. Use destination-led photographs to make travel possibilities tangible; reserve identity marks for branding rather than treating photos as logos.

  • A vibrant wide shot of a tropical harbor framed by lush green leaves in the foreground.
  • At twilight, a person waves from the glowing circular doorway of a white geodesic dome tent set on a rugged, dark hillside.
  • A glowing geodesic dome tent sits nestled in a rocky, mountainous landscape under a deep purple twilight sky.
  • A 3D digital illustration of a vintage-style desk globe with a warm, golden glow emanating from the center.
  • A vibrant 3D stylized illustration features a modern tiny house with a slanted black roof and a bold red front door.
  • A vibrant 3D hot air balloon with alternating segments of bold orange and deep magenta.
  • Two young women lie side-by-side on their backs in a modern, glass-walled structure, gazing upward and smiling as they point toward the sky.
  • A panoramic photograph captures two women laughing together at a wooden table in a sun-drenched outdoor workspace behind a white craftsman-style house.

Imagery experiences

55 images

Experience listings use photography to show people, places, food, craft, and activities. Keep imagery grounded in the specific experience and present it as part of a browsable listing with a clear title and location.

  • A low-angle, medium-shot photograph captures the stern and interior of a white and navy Monterey powerboat on sunny water.
  • A single, highly detailed 3D golden feather graphic rests at a diagonal angle, pointing toward the upper right.
  • A man in a sweatshirt and cargo pants stands on a platform in a crowded, dusty workshop, carefully applying a fine powder to the face of a large white statue.
  • A woman with a joyful, open-mouthed expression holds a clear bottle of The Lost Explorer Espadín mezcal in an outdoor tropical courtyard.
  • A man in a black kimono performs a traditional tea ceremony for a woman in a cream sweater and jeans, both kneeling on a tatami mat floor.
  • A focused wide shot inside a glass-blowing workshop where a Black woman in a green trucker hat and a white man wearing a bandana are shaping a piece of…
  • A bearded man in a light blue shirt and grey jacket stands at an outdoor wooden table, holding a bottle of wine while leading a tasting for three seated guests.
  • Three smiling adults walk through a cidery warehouse, each holding a glass of hard cider.
  • A diverse group of tourists explores a sunlit outdoor market, with a woman in a purple puffer coat capturing a photo on her phone.
  • A vertical photo captures three friends clinking wine glasses over a rustic wooden table featuring a charcuterie board with sliced bread and meats.
  • A vibrant medium shot captures a sunny outdoor farmer's market where customers browse boxes of fresh produce under white tents.
  • A woman with short blonde curls and gold hoop earrings smiles as she holds up a white graphic t-shirt featuring neon circles and the words 'EVERYTHANG DOPE.'…
  • A long-exposure twilight photograph captures the glowing neon storefront of Canter's Fairfax Deli on a busy Los Angeles street.
  • A man wearing a vibrant orange chef's hat and tan apron stirs a bright orange pot on a portable induction cooktop, displaying his tattooed arm as he works.
  • A bald man with glasses and tattooed arms smiles widely while gesturing toward a massive pyramid of glass pickle jars stacked on a wooden counter.
  • A close-up photograph of a layered Mexican dish featuring two circular, fried tortillas topped with rich dark mole sauce, a dollop of white cream, crumbled…
  • A blonde woman in a space-themed nebula print dress gives a presentation outdoors to a diverse crowd of tourists on a sunny rooftop terrace.
  • A historical reenactor dressed as Benjamin Franklin stands prominently in the foreground of a sunlit courtyard, holding a long walking cane.
  • A close-up photograph focuses on a server carrying a black tray of colorful cocktails through a bustling, warmly lit restaurant.
  • A historic brick-paved sidewalk in Philadelphia stretches forward, lined with colonial-style red brick rowhouses featuring creamy yellow shutters and doorways.
  • A man in a blue shirt and baseball cap gestures toward a two-story red brick colonial building while leading a small group of three people on a guided tour.
  • A diverse group of people walks toward the camera along a bustling city sidewalk market on a bright, sunny day.
  • A high-angle photo captures several hands reaching into an open white cardboard box containing six gourmet donuts.
  • An outdoor photograph captures a Black man standing in a paved plaza, holding a Pan-African flag and speaking to a seated and standing audience.
  • A wide-angle, cinematic photograph of people walking through an immersive glass and mirror observation deck overlooking New York City at sunset.
  • A white and blue tour boat labeled 'STARSHIP TOURS AND EVENTS' and 'ATLANTIS' glides across the water in a medium-wide shot.
  • The white cruise ship GRANDE MARINER glides across the New York Harbor at sunset, with the Statue of Liberty towering majestically in the background.
  • A man and woman in formal attire stand atop a glowing, gold-tiered observation pedestal overlooking the New York City skyline at sunset.
  • A man in a cream linen shirt and white trousers sits atop a concrete block on a sunny cobblestone walkway, looking directly at the camera with a neutral…
  • A wide-angle vertical photograph captures a woman in a black leather jacket standing at the sharp corner of a glass-walled observation deck high above New…
  • A wide-angle outdoor photo captures two pairs of tourists seated in green-canopied pedicabs on a paved park path.
  • A man in a black hat and suit leads a discussion with a diverse group of people seated around a large table in a cozy, well-lit room.
  • A man and woman ride a blue and black Yamaha VXR WaveRunner across choppy turquoise water, with the woman laughing as her hair blows in the wind.
  • A wide-angle aerial photo captures a white tour boat leaving a shimmering wake as it travels towards a city skyline at sunset.
  • A high-angle aerial photograph captures a white deck boat with a black bimini top slicing through emerald green water, leaving a wide, frothy white wake.
  • A vibrant night cityscape of Miami's Bayside Marketplace and downtown skyline glows against a dark, cloudy sky.
  • A glowing white ferris wheel stands at the center of this wide-angle cityscape, positioned before a dense row of illuminated high-rise towers.
  • A high-angle photo shows a blue and white Regal motorboat with a navy canopy speeding through turquoise water, leaving a white wake in its trail.
  • A close-up, medium-shot photograph of a raccoon sitting on a forest floor covered in dried brown leaves and dirt.
  • A dynamic action photograph captures a young woman in a red life vest mid-slide down a natural rock waterfall, her arms flung wide with an excited expression.
  • A man and woman share a kiss while wading in a natural swimming hole at the base of a rocky, sun-drenched waterfall.
  • A woman wearing a yellow life vest slides down a natural rock waterfall into a pool of churning white water, her arms crossed over her chest and eyes…
  • A vibrant sea turtle glides through turquoise water, its patterned flippers angled upward as it swims towards the right.
  • A man in black swim trunks lies back against a rocky crevice as a small waterfall rushes over him, chilling his body.
  • A wide underwater photograph captures a snorkeler in a bikini floating near the surface of clear blue water, gazing down at a large gray manatee.
  • A vertical photo captures a lively outdoor dance gathering on a sandy beach under tall palm trees during the golden hour.
  • A group of people sit on yoga mats and towels under the dense canopy of palm trees for an outdoor class on a tropical beach.
  • A vibrant red, open-air vintage-style sightseeing trolley carries four diverse passengers down a sunlit city street.
  • The Jefferson Memorial glows brilliantly at night, its white marble dome and Ionic columns perfectly mirrored in the dark, still water of the Tidal Basin.
  • A diverse group of adults gathers around a large white table for a candle-making workshop in a bright, modern studio.
  • A vertical photo captures a ceremonial inspection during the Changing of the Guard at the Tomb of the Unknown Soldier.
  • A bright red, vintage-style open-air electric shuttle carries a group of smiling tourists past the Lincoln Memorial in Washington, D.C.
  • A low-angle, long-exposure photograph captures the United States Capitol building under a dramatic, streaking sky.
  • A smiling Black woman with graying hair and glasses joyfully shakes a silver cocktail shaker in a warmly lit indoor setting.
  • A field of over 4,000 gold three-dimensional stars is mounted in rows on a curved, blue-gray granite wall at the World War II Memorial.

Imagery homes and hotels

83 images

Airbnb’s homes and hotel pages show property photography as part of browsing and booking. Use property imagery to convey the stay and its setting; keep it within a clear listing context rather than making it stand in for Airbnb identity artwork.

The property-detail gallery shows how several photographs can present one stay in context.

  • A 3D stylized illustration of a modern white house with a dramatic black shed-style sloped roof and a vibrant red front door.
  • A high-angle aerial photograph captures the Myrtle Beach coastline at sunset, dominated by a large white Ferris wheel on the left.
  • A fleet of white swan-shaped paddle boats sits docked on the mirror-like surface of Lake Eola in Orlando.
  • A high-angle, wide shot captures two cyclists riding along a wooden boardwalk parallel to a vast, raked sandy beach and the Atlantic Ocean.
  • A centered, wide-angle photograph of the Washington Monument towering over the Lincoln Memorial Reflecting Pool at sunset.
  • A high-angle aerial photograph captures a long, blue and orange banana boat packed with riders in bright orange life vests being towed through turquoise waters.
  • A pastel pink and yellow circular lifeguard tower stands as the central subject on a quiet beach during the golden hour.
  • A wide aerial photograph captures the Nashville skyline bathed in the warm, golden light of late afternoon.
  • A high-angle photo captures a curved, elevated pedestrian walkway cutting through a dense, green pine forest.
  • A bright daytime wide shot of the Tampa skyline reflecting across the calm, blue waters of the Hillsborough River under a clear sky.
  • The towering steel arch of the Manhattan Bridge is framed perfectly between two multi-story red brick buildings on a DUMBO street.
  • A high-angle view of a historic cityscape features a prominent domed church and orange buildings framed by towering umbrella pine trees.
  • A vertical city street photo looking down a narrow cobblestone alleyway toward the Philadelphia skyline under a soft blue sky.
  • The Eiffel Tower rises majestically between two ornate Parisian apartment buildings, framed in a low-angle vertical shot.
  • Golden hour light illuminates a concrete highway bridge and the sheer coastal bluffs of a beach.
  • A wide-angle daytime photograph captures the Charlotte, North Carolina skyline rising above the lush green canopy of Marshall Park.
  • Three colorful, narrow historic row houses in Charleston style stand side-by-side under a bright, wispy sky.
  • A wide-angle landscape photograph features two tall, slender palm trees in the immediate foreground, framing a distant view of the Los Angeles skyline.
  • A shimmering gold-leafed dome topped with a white statue stands as the centerpiece of this daytime cityscape photograph.
  • A bright, high-angle landscape photo captures a bustling beach lined with towering high-rise hotels and palm trees under a pale blue sky.
  • Vibrant turquoise and salmon-colored balconies jut out from a white Art Deco hotel against a bright blue sky with wispy clouds.
  • A vibrant long-exposure photograph captures a massive glowing pink Ferris wheel as the centerpiece of a coastal boardwalk at twilight.
  • A luxury backyard features a freeform swimming pool with a stone spillover hot tub and two white sun loungers submerged on a shallow tanning ledge.
  • A bright, open-concept living and dining area is unified by a distinct Mediterranean blue and white color palette.
  • A light blue shake-sided cottage features a prominent white-trimmed gable and a black front door under a small inset porch.
  • A low-angle, full-shot photograph of a single-story red brick ranch-style house featuring a long concrete walkway that leads from the bottom center toward…
  • A bright coastal living room photo features a blue sofa and loveseat adorned with nautical starfish and coral pillows.
  • A bright, coastal-themed living room features a wide sliding glass door opening onto a private balcony with an expansive view of the blue ocean.
  • A high-angle photo of a modern white living room featuring floor-to-ceiling sliding glass doors that open to a private balcony overlooking a turquoise ocean.
  • A bright, high-end rooftop lounge features retractable glass walls that open to a panoramic view of the United States Capitol dome in the distance.
  • A vertical photo captures the exterior entrance of '839 CLUB QUARTERS' at an angle, framed by vibrant green tree leaves in the foreground.
  • A vertical photo captures a bright, sunlit cafe nook framed by exposed red brick walls and large windows.
  • A wide-angle daytime photograph captures the modern street-level entrance of 'THE QUINCY HOTEL.' Under a dark architectural canopy with warm string lights, a…
  • A wide-angle photograph of an elegant rooftop bar at sunset, featuring a distinctive oval counter with a marble top and teal textured base.
  • This wide-angle hotel room photograph features a neatly made bed with a tufted grey headboard and crisp white linens against a charcoal grey accent wall.
  • A low-angle photograph looks directly up at the beige stone facade of the Hamilton hotel under a cloudy white sky.
  • Three round banquet tables draped in cream-colored linens are set for a formal event in a room with warm wood floors and a custom geometric-patterned feature…
  • A wide-angle interior shot of a modern living room featuring dark wood-look flooring and a large, brown sectional sofa with white pillows.
  • A two-story white brick apartment building features distinct units labeled A, B, and C in black serif lettering.
  • A bright, airy sunroom overlooks an expansive ocean view through floor-to-ceiling windows under a blue sky with wispy clouds.
  • A vibrant orange sunrise reflects across the calm ocean, viewed through floor-to-ceiling windows of a high-rise balcony.
  • A warm sunset glows through sliding glass doors in this coastal living room, casting light across a dark brown leather reclining sofa and a tan tufted ottoman.
  • A bright, open-concept living area and kitchen featuring a soft pink interior door as a focal point against light gray walls.
  • A spacious, contemporary living room features a large beige sectional sofa accented by leather pillows and a textured blue and gray distressed rug.
  • A view into a home entryway featuring a staircase with black treads and white risers that curves upward toward a gray-walled landing.
  • A vibrant wide-angle photograph showcases a luxurious screened-in pool patio at sunset, bathed in golden hour light.
  • A vibrant sunset with streaks of orange, pink, and yellow fills the sky over a calm lake, viewed from within a white-framed screened-in pool patio.
  • An immersive child's bedroom is meticulously themed as a spaceship laboratory featuring Despicable Me Minions.
  • A spacious game room features an expansive Star Wars mural across a black brick wall, depicting Darth Vader, Stormtroopers, and the Death Star in battle.
  • A high-concept indoor basketball court is anchored by a glowing white hexagonal honeycomb light fixture on a black ceiling.
  • A vibrant indoor playroom designed after a Super Mario video game level features a multi-tiered wooden structure with neon green lighting.
  • A wide-angle photo of a screened-in backyard pool and bubbling hot tub patio under a bright blue sky.
  • A wide-angle, vibrant photograph of a tropical resort-style lazy river with bright turquoise water curving around a central island.
  • A wide-angle interior photograph of an indoor swimming pool area featuring a natural wood-beamed ceiling and thick support columns.
  • A sun-drenched, coastal living room photograph captures a breathtaking view of the sparkling blue ocean through large sliding glass doors.
  • A bright, coastal-themed living room features two charcoal grey sofas accented with light blue pillows and a teal throw blanket.
  • A wide-angle interior photograph captures a modern, compact studio apartment with a distinct nautical theme.
  • A wide-angle real estate photo showcases a bright, open-concept vacation rental with grey wood-look flooring.
  • A bright turquoise outdoor sofa and a matching glass-topped coffee table sit on an elevated patio overlooking a wide sandy beach and blue ocean.
  • A high-angle landscape photograph captures an expansive coastal resort view overlooking a bright blue ocean under a pale sky.
  • A wide-angle daytime photograph of a beachside balcony featuring blue Adirondack chairs and a small round bistro table.
  • A wide-angle daytime photograph of the Harborside Hotel exterior, dominated by a large black sign in the foreground reading 'HARBORSIDE' next to a geometric…
  • A 3D digital illustration of a polished gold luggage cart with a blue carpeted base holding three colorful suitcases.
  • A large, textured pink 3D location pin floats above a stylized paper map that is folded into a subtle W-shape.
  • A 3D-rendered golden laurel wreath icon featuring two symmetrical branches that curve upward.
  • Three ornate mesh pendant lights hang over a sophisticated living room featuring a mix of grey tufted upholstery and dark leather furniture.
  • A vibrant three-story pink brick row house with textured blue stone accents stands out against a sunset sky streaked with orange and gold clouds.
  • A vertical photo captures a cozy industrial-chic lounge centered around a statement bubble glass chandelier and a dark grey sofa backed by a wooden shelving…
  • A striking contrast between old and new architecture, this low-angle twilight photo features a historic four-story red brick row house juxtaposed against a…
  • A vertical photo of a pristine rooftop pool under a clear, cloudless blue sky.
  • An opulent, gold-toned hotel lounge is captured in a wide interior photograph featuring textured beige paneled walls and built-in arched bookcases filled…
  • A sophisticated hotel lobby photo features a curved, terracotta-colored leather bench in the foreground and a matching wooden reception desk in the back.
  • An opulent, narrow hotel lobby or lounge features an ornate gold-molded ceiling and a striking red and black patterned carpet of interlocking circles.
  • A sharp exterior photo focuses on the entrance of a classic red brick building featuring a modern black awning with white text reading 'pod' and '145'.
  • A grand, upscale hotel lobby or lounge area features an intricate starburst-patterned marble floor and a large, sparkling gold sputnik chandelier.
  • A low-angle urban photograph looks straight up toward a bright, cloudy sky framed by towering city skyscrapers.
  • A high-angle photo captures a luxury rooftop terrace at dusk, overlooking a sprawling city skyline and a river under a pink-tinged sky.
  • A wide-angle architectural photograph captures the dark, modern facade of a building entrance at dusk, featuring a striking cantilevered marquee illuminated…
  • A well-lit, coastal-inspired living room features a navy blue sofa and a white wooden coffee table on light wood-finish flooring.
  • A vertical photo displays a semi-circular, clear acrylic knife block holding a fan-shaped set of EUNA brand kitchen knives with distinctive grey and black…
  • A wide-angle interior photograph shows an open-concept living and dining area with a coastal theme.
  • A wide landscape photograph captures a vibrant sunset over a coastal town, featuring a dramatic orange and yellow glow peeking through heavy, grey storm clouds.
  • A close-up, circular portrait of a smiling blonde woman with glasses resting on her head.

Imagery services

31 images

Service listings use photographs to introduce the service and its provider. Keep the image tied to the service category and listing details, rather than presenting it as Airbnb identity artwork.

  • A high-angle studio shot of a bright red miniature SUV with its rear hatchback open, ready for a trip.
  • A 3D stylized digital illustration of a professional DSLR camera, featuring a silver metallic body with a textured black grip.
  • A 3D digital illustration of a small wooden cutting board holding neatly prepped mirepoix vegetables.
  • A high-angle, three-quarter view 3D illustration of a professional massage table.
  • A 3D-styled bento box contains a salmon meal presented in a light-colored wooden container.
  • A matte black cast iron kettlebell stands beside a silver stopwatch in this 3D graphic asset.
  • A polished silver chafing dish sits open, revealing three food compartments filled with diced green and red vegetables, roasted potato wedges, and yellow…
  • A laughing family of four stands together on a weathered wooden dock under a bright, clear blue sky.
  • A moody black and white photo captures a couple kissing in a dark, wooded backyard.
  • A woman stands atop a rocky outcrop in a vibrant red gown, its long train billowing horizontally behind her in the wind.
  • A woman with a thoughtful expression sits in a white bouclé wingback chair wearing a vibrant, one-shoulder red satin gown that cascades to the floor.
  • A smiling woman with dark wavy hair and glasses holds a laughing toddler in a matching light pink dress against a lush outdoor backdrop.
  • A woman with blonde hair and a white beanie smiles brightly on a sandy beach during a cold, overcast day.
  • A high-contrast black and white photograph captures a male performer in silhouette, leaning back as he sings into a handheld microphone on stage.
  • A woman wearing a gold tiara and an off-the-shoulder black dress looks down thoughtfully while holding large, gold-foil number 30 balloons.
  • A close-up photograph of a hearty beef stew served over creamy mashed potatoes.
  • A chef in a bright blue coat stands behind a granite kitchen island, holding a large knife and posing confidently behind three plated seafood dishes.
  • A close-up, high-angle photo of two thick, pepper-crusted steak medallions resting in a pool of creamy, light brown peppercorn sauce.
  • Four individual, golden-brown baked gratins in white ramekins sit atop a circular slate pedestal, each garnished with a cluster of fresh microgreens.
  • A close-up overhead shot of a single Osso Buco shank centered on a wide, cream-colored ceramic plate with a thin brown rim.
  • An elegant, vertical dinner menu titled "Menu NOV 26 2025" features delicate, watercolor orange poppies and dark grey leaves climbing the left side against a…
  • A close-up, high-angle photo of a gourmet appetizer plate featuring a rectangular block of hard yellow cheese, a quenelle of orange fruit sorbet, and a small…
  • A beaming young man with curly hair celebrates his victory on a MasterChef set, holding a tall glass trophy while raising his fist.
  • A close-up photograph features a seared white fish fillet topped with a chunky herb and garlic relish, resting on a bed of creamy yellow polenta.
  • A wide-angle photo captures an elaborate catering spread on a white marble kitchen island, accented with pink silk roses and silver chafing dishes.
  • A side-by-side split screen features two women smiling directly at the camera, both wearing professional black chef's jackets.
  • A side-by-side split photo of two female chefs of Asian descent working in kitchens with white subway tile.
  • A silver-haired chef in a navy blue apron and black polo shirt meticulously stacks golden-brown pancakes onto a blue plate using a spatula.
  • A silver-haired man with a salt-and-pepper beard stands confidently in a modern kitchen, looking directly at the camera with a slight smile.
  • A man with dark hair, a mustache, and a goatee smiles warmly while wearing a deep red button-down shirt.
  • In a dimly lit kitchen, a focused Black chef in a blue newsboy cap and denim shirt carefully folds a golden waffle over a workstation.

More from the Brand Skill

Website and interface

Airbnb’s website uses a light interface with clear content hierarchy and ample separation between sections. Search is prominent, and navigation organizes the offering into Homes, Hotels, Experiences, and Services.

Use rounded, pill-shaped primary actions with high-contrast text. Secondary actions are outlined, while text links stay visually lighter. Cards use restrained borders and spacing rather than heavy shadows.

Present listings in browsable groups with a clear heading and concise destination or category context. Keep practical listing details—such as property type, price, and guest rating—readable alongside imagery.

Download Airbnb’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Airbnb’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 177 images and the logos. The font files belong to Airbnb, Inc, so they’re left out.

Download the Brand SkillZIP, 13.1 MB

airbnb-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ color.md

│ ├ dos-and-donts.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery-and-brand-backdrops.md

│ ├ voice.md

│ ├ imagery-experiences.md

│ ├ imagery-homes-and-hotels.md

│ ├ imagery-services.md

│ └ website-and-interface.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from airbnb.com on 30 Oct 2026. It isn’t Airbnb’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Airbnb and its logos are trademarks of Airbnb, Inc. Rainbrand isn’t affiliated with or endorsed by Airbnb, Inc.

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