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(Brand guidelines) // Fashion and accessories

Chanel brand
guidelines

Chanel’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from chanel.com.

Download the Brand Skill

About Chanel

CHANEL is a House whose creative language brings together elegance, imagination, exceptional materials and savoir-faire across fashion, beauty, jewelry, watches and more. Its communication pairs refined product detail with evocative stories rooted in Paris, craftsmanship and allure.

Use CHANEL’s own wordmark and interlocking CC monogram as identity artwork. Keep marks clear, intact and distinct from campaign imagery, product photography and decorative backdrops.

Chanel colors

  • Black

    Logo and primary color

    HEX
    RGB

  • White

    Backgrounds

    HEX
    RGB

  • Charcoal

    Text

    HEX
    RGB

Chanel fonts

  • ABChanel Corpo

    Navigation, body and buttons

Font names only. The Brand Skill download doesn’t include font files.

Chanel’s voice

Write with poise, sensory detail and quiet confidence. Favor considered, evocative language over hype; connect a product’s material, craft or effect to a larger feeling or story. Keep claims specific to the creation being described.

  • “From the lights of Paris to pristine snow-capped mountains, all roads lead to CHANEL”
  • “A place inspired by the 18 Place Vendôme boutique in Paris and of the spirit of Gabrielle Chanel, where freedom and creativity reign supreme”
  • “Creations designed to express the contours of an allure according to CHANEL — that of a woman always on the move”

Dos and don’ts

Do

  • Keep the visual language refined and composed; let the creation, its materials and its craftsmanship command attention.
  • Use sensory, specific language to evoke a product’s character, finish or experience.
  • Build stories around House signatures and creative themes when relevant, such as the camellia, comet, ribbon or tweed.
  • Present product details clearly and accurately, with names and descriptions that match the creation.

Don’t

  • Don’t crowd the composition with competing decorative elements or overwrought copy; preserve a sense of restraint.
  • Don’t make unsupported product or performance claims; keep descriptions tied to the specific creation.
  • Don’t treat a seasonal campaign’s imagery or palette as a universal identity rule.

Chanel imagery

197 images from chanel.com, in 6 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Identity and campaign imagery

20 images

Use CHANEL’s own campaign and editorial imagery to convey mood, setting and House character. The House’s campaigns include seasonal beauty storytelling, gift campaigns and fashion-led visuals. Keep identity marks distinct from campaign artwork.

  • A minimalist black graphic logo featuring two bold, interlocking capital C letters.
  • A woman wearing large white shearling earmuffs with a black interlocking 'C' logo looks down fondly at a small white gift bag held in her palms.
  • A close-up studio portrait features a woman with blue eyes and a slight gap-toothed smile, wearing striking gold winged eyeliner and gold-toned earrings.
  • A collection of Chanel cosmetics is artfully arranged amidst crystal glassware and white knit fabrics against a snowy alpine background.
  • A flat-lay product shot of Chanel lipsticks and shimmering lip glosses in pink and gold tones arranged around a fuzzy white knit pouch.
  • A vertical product shot features a bottle of CHANEL SUBLIMAGE L’ESSENCE DE TEINT foundation and a gold-handled makeup brush set in a crisp, snowy landscape.
  • A striking close-up fashion portrait features a woman with fair skin and red lips wearing plush black-and-white earmuffs and a white textured jacket.
  • A precarious stack of white CHANEL gift boxes and bags is balanced by a person obscured behind the pile, set against a stark white background.
  • A close-up studio photograph features a smiling woman with her eyes closed, framed by several Chanel beauty products being applied to her face.
  • A woman with a soft smile and white earmuffs featuring a black interlocking 'C' logo stands in a bright, snow-covered mountain landscape.
  • A stylized 3D icon of a ski lift gondola rendered in a metallic, textured golden-bronze finish.
  • A tall, rectangular bottle of Chanel Paris – St.
  • A woman with dark hair and striking blue eyes looks forward, wearing plush black and white earmuffs and a white textured coat against a backdrop of blurry,…
  • A bottle of Chanel N°5 Eau de Parfum rests atop a gold gift box with a white textured bow, set against a blurred, snow-capped mountain backdrop.
  • A collection of Chanel cosmetics is artfully arranged against a snowy, sunlit mountain backdrop.
  • A vertical stack of gold and black Chanel Sublimage beauty products is arranged against a snowy, mountainous backdrop.
  • A festive product shot features two Chanel perfume bottles, '1957' and 'GARDÉNIA', nestled inside a black gift box decorated with golden, snowy mountain motifs.
  • A woman in a black jacket and plush Chanel earmuffs rests her chin on her hand at a counter carved from snow in a panoramic mountain landscape.
  • A close-up photograph features a collection of Chanel holiday gift packaging in a cool, wintry white and gold palette.
  • A woman with light eyes and dark hair pulled back poses behind a frosted glass ledge etched with interlocking logo patterns.

Beauty imagery

49 images

Use the beauty imagery as product and campaign references across makeup, skincare and fragrance. The range includes polished packshots, category imagery and seasonal editorial compositions; preserve the distinction between product presentation and campaign storytelling.

  • A studio product shot of an open Chanel Baume Essentiel highlighting stick standing vertically beside its detached black cap.
  • A sleek white mascara tube stands vertically beside its unscrewed wand, featuring a polished gold band at the junction where the cap meets the base.
  • A close-up product shot features two CHANEL lipsticks in transparent glass cases with silver inner tubes and gold banding.
  • A vibrant red mascara wand is displayed vertically alongside its sleek, rectangular black tube.
  • A glass bottle of Chanel Les Beiges Healthy Glow Foundation with a black cap stands next to its detached, beige lid featuring the iconic interlocking C logo.
  • A vertical product shot of a rectangular lip gloss tube featuring a shimmering, candy-pink gloss inside.
  • A top-down studio shot of an open, sleek black square compact featuring a round pan of warm, terracotta-pink pressed blush.
  • A top-down product shot of an open Chanel LES BEIGES powder compact with its accompanying half-moon brush.
  • A vertical product shot of a glossy black Chanel mascara tube positioned next to its unscrewed wand.
  • A close-up studio shot shows an open Chanel Les Beiges eyeshadow palette featuring five warm, shimmering shades in beige, peach, and cocoa brown.
  • A tall, rectangular glass bottle of liquid foundation with a glossy black cylindrical cap is positioned on the right against a plain white background.
  • A close-up product shot features a slender, open lipstick next to its matching cap against a plain white background.
  • Two rectangular glass bottles of Le Vernis nail polish stand side-by-side against a stark white background, their glossy black caps catching the light.
  • A woman in a cream bouclé suit and black-and-white earmuffs sits atop a gold sleigh overflowing with white and gold gift boxes in a snowy mountain landscape.
  • A low-angle studio product shot of a frosted glass jar filled with deep red cream, topped with a matte black lid.
  • A glossy, white, pebble-shaped hand cream bottle titled 'LA CRÈME MAIN' by 'CHANEL' in clean, black sans-serif lettering.
  • A square, clear glass jar of Chanel Hydra Beauty Micro Gel Crème is centered in this product shot.
  • A luxury product shot of a translucent deep crimson glass bottle topped with a matte black cylindrical cap.
  • A white squeeze tube of Chanel skincare stands upright, topped with a glossy black cap.
  • A luxury eye cream product shot featuring a short, square glass jar with rounded corners and a glossy black lid.
  • A vertical product shot of a rectangular bottle of CHANEL DÉMAQUILLANT LACTÉ INTENSE makeup remover.
  • A vertical product shot of a CHANEL HYDRA BEAUTY ESSENCE MIST bottle, featuring a matte pale blue-white cylindrical body topped with a shiny black cap.
  • A square glass jar of Chanel Sublimage La Crème face cream is shown in a professional studio product shot.
  • A bottle of Chanel Sublimage L'Extrait de Nuit stands vertically against a blurred, bright mountain backdrop, wrapped in a curling, textured white ribbon…
  • A luxury CHANEL LE LIFT CRÈME jar sits nestled in freshly fallen snow, its glossy black lid speckled with frost and featuring the white interlocking C logo.
  • A vertical product photograph features a red bottle of N°1 DE CHANEL SÉRUM REVITALISANT alongside two gold gift boxes topped with fuzzy white bows.
  • A minimalist product shot features a white Chanel squeeze tube centered against a plain background.
  • A close-up product shot of the Hydra Beauty Micro Sérum, showcasing a rectangular clear bottle filled with luminous, light blue micro-droplets that create a…
  • A minimalist studio shot focuses on a frosted glass jar of Chanel skincare against a plain white background.
  • A close-up studio shot highlights the upper half of a Chanel 'LE LIFT CRÈME YEUX' jar, positioned at the bottom center of a bright white frame.
  • A close-up fashion portrait of a Black person with delicate white camellia flower illustrations applied like freckles around their eyes and cheeks.
  • A close-up product photograph features a bottle of CHANEL N°5 EAU DE PARFUM filled with golden liquid, partially draped in a white tweed ribbon with gold…
  • A square bottle of Bleu de Chanel Eau de Parfum in deep midnight blue glass with a matching black cylindrical cap and a silver neck.
  • A round, glass bottle of Chanel Chance Eau Tendre perfume is filled with soft pink liquid, topped with a square, frosted silver cap and a gold neck.
  • A close-up product shot features a bottle of COCO MADEMOISELLE CHANEL PARIS perfume lying diagonally across a bright white surface.
  • A square, multifaceted glass bottle of CHANEL N°5 Eau de Parfum is filled with a rich amber-gold liquid.
  • A high-gloss black perfume bottle of COCO NOIR CHANEL PARIS stands centered, its rectangular body and octagonal cap casting a soft grey shadow to the left.
  • A square, golden glass perfume bottle glows with warm light, showcasing its faceted internal structure that draws the eye to a central matte gold label.
  • A close-up product shot features the round, peach-tinted glass of a Chanel Chance perfume bottle lying on its side.
  • A high-angle product shot features a large, rectangular glass bottle of COCO MADEMOISELLE CHANEL PARIS Eau de Parfum Intense resting on a white surface.
  • A circular glass bottle of Chanel Chance Eau Fraîche perfume is filled with a pale lime-green liquid and capped with a frosted, silver square top.
  • A shimmering gold bottle of N°5 CHANEL PARIS L'HUILE ÉTOILÉE THE STARRY BODY OIL is set against a snowy mountain backdrop.
  • A manicured hand dips a white and gold Chanel perfume twist spray into a crystal coupe glass, against a soft-focus background of snow-capped mountains.
  • Two glass bottles of Chanel Paris perfume, '1957' and 'GARDÉNIA', stand nestled inside a white and gold pop-up box featuring glittery hills and trees.
  • A close-up studio shot features the iconic, square-shouldered bottle of CHANEL N°5 Eau de Parfum filled with glowing amber liquid.
  • A professional close-up product shot of a BLEU DE CHANEL perfume bottle, focusing on the upper half against a clean white background.
  • A professional studio product shot of a rectangular glass bottle filled with a golden amber perfume.
  • A vertical product shot focuses on a rectangular glass Chanel perfume bottle filled with a pale gold liquid.
  • A woman with short hair leans forward to smell several white perfume tester strips held in a metal stand.

Fashion and eyewear imagery

41 images

Fashion and eyewear imagery is editorial and collection-led, alongside precise product views. Use campaign images to establish atmosphere and product imagery to show the design clearly.

  • A close-up fashion portrait features a woman with a wide, radiant smile wearing tortoiseshell cat-eye sunglasses with a gold metallic brow bar.
  • A tight headshot of a woman facing forward against a foggy, snowy alpine backdrop with silhouettes of pine trees.
  • A long line of fashion models walks toward the camera during a runway show on a dark, reflective floor.
  • A high-fashion editorial photograph features two models posing in a room of tall, mirrored panels that reflect a grand staircase and blue floral arrangements.
  • A person with short, curly brown hair sits on a minimalist metal chair, wearing a charcoal grey tweed jumpsuit with gold buttons.
  • A fashion runway photograph features a model walking forward in a sheer, maroon and cream grid-patterned vest and matching midi skirt.
  • A woman with a high, sculpted beehive hairstyle and vibrant red lipstick poses while holding a large pretzel wrapped in foil.
  • A smiling model leads a runway procession wearing an oversized red and white plaid jacket over a black turtleneck and denim skirt.
  • A vibrant high-fashion runway show features a line of models walking through a mirrored hall in various textures and styles.
  • Two mirrored full-body studio shots of the same blonde woman show her walking against a clean white background.
  • A group of female models walks down a runway in a whimsical fashion show set, surrounded by oversized red-spotted mushrooms and drooping pink willow branches.
  • A close-up fashion portrait of a woman with long dark hair, beaming a wide smile while wearing tortoise-shell cat-eye sunglasses with a gold metallic brow bar.
  • A pair of CHANEL shield sunglasses with an angular, oversized black acetate frame and dark grey lenses.
  • A pair of black, oversized rectangular sunglasses features a thick acetate frame and grey polarized lenses.
  • These thick, rectangular tortoiseshell sunglasses feature a striking flat top and gradient brown lenses etched with "CHANEL POLARIZED" at the top.
  • A pair of CHANEL pilot sunglasses features large, angular grey lenses set in a textured gold metal frame.
  • A pair of CHANEL cat-eye sunglasses featuring an ornate, textured gold-tone metal frame across the brow and temples that mimics a woven or quilted pattern.
  • A pair of CHANEL cat-eye sunglasses features thick black frames topped with a sleek, curved gold metal bar along the upper rim.
  • A pair of CHANEL butterfly-shaped sunglasses feature a bold white acetate frame with a striking black trim along the edges.
  • A clean studio product shot of white Chanel butterfly-shaped sunglasses featuring thick acetate frames and dark grey gradient lenses.
  • A studio product shot of white rectangular sunglasses featuring rose gold tinted lenses and a black contrast line along the top brow.
  • A pair of tortoiseshell cat-eye sunglasses with gradient brown lenses is captured in a clean product shot against a stark white background.
  • A studio product shot of narrow, rectangular black Chanel sunglasses against a stark white background.
  • A pair of bold, oversized rectangular sunglasses with thick, glossy black acetate frames and dark gray polarized lenses.
  • Three pairs of elegant eyeglass frames are stacked vertically against a flat, neutral grey background in a clean studio product shot.
  • Two pairs of designer sunglasses rest on a pale, off-white surface dappled with soft leaf-like shadows.
  • A close-up fashion photograph features a model with slicked-back hair and a neutral expression, wearing oversized, black cat-eye sunglasses with a gold…
  • A front-facing product shot of cat-eye eyeglasses featuring a dark brown and amber tortoiseshell acetate frame.
  • A pair of tortoiseshell aviator-style eyeglasses with a flat top and a distinctive double bridge sits centered against a clean white background.
  • A studio product shot of wide-rimmed cat-eye glasses featuring a vibrant tortoiseshell pattern in amber and dark brown.
  • A studio product shot of gold-toned navigator eyeglasses with a double bridge and oversized, geometric lenses.
  • A product shot of polished gold-tone metal optical frames with a classic square silhouette and clear lenses.
  • Striking tortoise-shell eyeglasses with an exaggerated oval or cat-eye silhouette are showcased in this clean product shot.
  • A pair of sleek black cat-eye optical frames with clear lenses is shown in a clean product shot against a white background.
  • A pair of dark chocolate brown cat-eye eyeglasses floats against a plain white background.
  • Oversized hexagonal eyeglasses with tortoiseshell acetate frames take center stage in this studio product shot.
  • A clean product shot of cat-eye optical glasses with a warm, amber tortoiseshell frame and clear lenses.
  • A pair of rectangular eyeglasses with deep burgundy frames and thick temples, featuring a metallic interlocking double-C logo at the hinges.
  • A pair of soft pastel pink eyewear frames with large, rounded rectangular lenses and clear glass.
  • A close-up studio portrait shows a Black woman with short hair laughing joyfully, her head tilted back against a bright, clean background.
  • A close-up fashion portrait features a freckled blonde woman with a slicked-back ponytail wearing thick tortoise-shell cat-eye glasses.

Jewelry imagery

43 images

Use CHANEL jewelry imagery to show the creation, its materials and the House’s distinctive motifs. The House’s jewelry spans high jewelry and fine jewelry, from thematic collection stories to product presentation.

  • A massive, multi-faceted oval sapphire in a deep royal blue takes center stage in this extreme close-up of a high-jewelry pendant.
  • A close-up product shot of a silver or white gold lion head pendant, intricately pavé-set with diamonds on a clean white circular background.
  • A high-jewelry diamond ring is centered in a circular white frame, featuring a prominent silver number '5' motif encrusted with pavé diamonds.
  • A high-jewelry silver or white gold bracelet shaped like a shooting star, presented in a circular crop.
  • A high-jewelry diamond ring crafted in white gold or platinum, featuring a three-dimensional bow motif and a prominent pear-shaped diamond.
  • A high-jewelry diamond-encrusted feather brooch is centered in a white circular crop.
  • A close-up studio shot of a luxurious diamond necklace featuring a large, intricate camellia flower pendant as the centerpiece.
  • An intricate white gold or platinum necklace features a central pendant meticulously crafted into the shape of a lion's head, pavé-set with numerous…
  • An ornate white gold ring featuring a pavé diamond-encrusted number '5' as the central focus, finished with a large pear-cut diamond dangling from its base.
  • A high-jewelry white gold or platinum cuff bracelet shaped like a shooting star against a stark, light gray gradient background.
  • A high-jewelry white gold or platinum ring is centered against a clean, light grey studio background, featuring an intricate bow motif fully pavé-set with…
  • A vertical product shot of a high-jewelry brooch crafted in the shape of a delicate, curving feather.
  • A sophisticated white gold and diamond Y-shaped necklace is centered in a studio product shot against a soft grey background.
  • A luxury close-up of a five-pointed star jewelry piece encrusted with shimmering pavé diamonds and a larger central solitaire.
  • In this extreme close-up photo, a jeweler's hand uses fine silver tweezers to carefully adjust a miniature camellia flower piece set with tiny dark stones.
  • A luxury diamond necklace center-piece is centered against a clean white background, featuring a bold pavé-encrusted digit '5' pendant.
  • A close-up fashion portrait features a woman with light blue eyes and a neutral expression, reclining against a blurred backdrop of a deep blue lake.
  • A close-up fashion photograph features a woman with luminous skin and slightly parted lips, reclining horizontally with her eyes closed.
  • A close-up studio portrait of a young woman with long dark hair, wearing a white ribbed tank top and rose gold jewelry.
  • A close-up fashion portrait features a young woman with striking blue-green eyes and slicked-back brown hair against a blurred blue water background.
  • A circular gold medallion pendant hangs from a delicate gold chain.
  • A gold medallion necklace with a matte, textured finish features symbolic celestial and organic motifs.
  • A delicate silver Y-necklace features three diamond-encrusted five-point stars of varying sizes.
  • Brand image
  • A luxury gold necklace featuring a central cylindrical pendant with a quilted crosshatch design.
  • A luxury rose gold ring is featured in a clean product shot, showcasing its distinctive quilted 'matelassé' pattern of engraved crisscross lines.
  • This product shot features a white gold necklace with a pendant shaped like the number five.
  • A polished white gold ring is showcased in a high-angle product shot, featuring a prominent '5' shape set with diamonds.
  • A detailed product shot of a gold and onyx medallion necklace, centered vertically on a gold link chain.
  • A close-up, circular-cropped photograph shows two gold rings on a person's hands against a dark blazer.
  • A close-up studio photograph of a person's left ear adorned with a yellow gold and diamond drop earring.
  • A close-up lifestyle photograph highlights a person's wrist adorned with two thin, stacked diamond tennis bracelets in white gold or platinum.
  • A close-up studio shot framed within a circular crop focuses on two layered rose gold necklaces worn against tan skin and a black blazer.
  • A striking silver and diamond fern leaf brooch is pinned to the lapel of a textured black ribbed cardigan.
  • A rose gold necklace features a delicate chain supporting a central cylindrical pendant with a quilted cross-hatch design.
  • A high-end gold choker necklace featuring a distinctive quilted design of raised diamond shapes that mimic a woven pattern.
  • Two small 18K beige gold hoop earrings are presented in a studio shot with soft, even lighting.
  • An extreme close-up product shot of a rose gold number five with a high-polished finish.
  • A high-angle, straight-on photograph of a luxury Chanel Fine Jewelry boutique storefront at night, characterized by a striking contrast of glowing gold and…
  • A vertical photo captures the grand, royal blue arched entrance of a Chanel boutique set within a tan limestone building at number 18.
  • A close-up studio photograph features a pair of hands meticulously polishing a gold quilted-texture ring with a soft black cloth.
  • A high-jewelry diamond necklace featuring a stylized number 5 pendant is draped elegantly over a textured, dark gray fabric.
  • A high-fashion studio portrait captures a woman with a neutral, intense gaze, her dark hair pulled back with fine, wet-look strands on her forehead.

Services and experience imagery

17 images

Use service imagery to support stories about boutique care, appointments, repair, and the CHANEL & moi service experience.

  • A minimalist black and white line drawing of a wrist watch with a link bracelet centered on a white background.
  • A minimalist black ink line drawing depicts a dainty floral necklace centered on a plain white background.
  • A minimalist, hand-drawn black ink illustration of a classic collarless cardigan jacket hanging on a dark hanger.
  • A minimalist black and white line drawing depicts a classic quilted Chanel flap handbag centered against a plain white background.
  • A minimalist black and white line drawing of a single slingback pump, viewed from the side profile.
  • A minimalist black ink line drawing of a rectangular zip-around wallet or clutch set against a plain white background.
  • A minimalist black and white ink drawing depicts a wide cuff bracelet centered on a plain white background.
  • A minimalist black ink line drawing of a pair of cat-eye glasses set against a plain white background.
  • A close-up photograph features a textured, interlocking double-C brooch resting on a deep black velvet surface, surrounded by artisan tailoring tools.
  • A close-up fashion photograph features a person's hand resting gracefully over a textured black tweed jacket.
  • A minimalist charcoal or ink-style sketch depicts a corner building in a classic Parisian architectural style.
  • Two models pose in a room of tall, segmented mirrors that fragment a spiral staircase and blue floral arrangements.
  • A close-up portrait showcases a model with dark hair tucked behind her ear, wearing a silver feather-shaped diamond earring with a pear-drop charm.
  • Four models pose around a glowing, oversized white interlocking C logo against a backdrop of beige pleated curtains.
  • A high-fashion studio shot features a hand emerging from a precarious stack of white, black-trimmed CHANEL gift boxes to hold up a black CHANEL 'E-GIFT CARD'.
  • A matte black digital gift card with rounded corners features centered, gold sans-serif text.
  • A white typographic logo featuring the word 'CHANEL' in a bold, uppercase sans-serif font.

Watch imagery

27 images

Show watches as carefully designed objects while using editorial imagery to communicate their creative world. Product details identify the material and construction; keep those details legible when presenting a watch.

  • A low-angle, silhouette-style photograph shows two male rowers carrying oars against a dark, moody blue sky.
  • A silhouette of a person in profile emerges from the water, their hand resting on their head to showcase a black ceramic dive watch with a scalloped bezel.
  • A close-up studio shot of a Chanel Premiere watch featuring an octagonal gold case and a black lacquered dial with gold hands.
  • A low-angle, silhouette-style photo of a rower standing against a moody, overcast blue-grey sky.
  • A dark, moody profile silhouette of a woman emerges from the water, her hands slick with droplets as she pulls her hair back.
  • A close-up studio shot of a Chanel Première watch, featuring a distinctive octagonal gold case and a black lacquered dial with no numerals.
  • A pristine white Chanel J12 wristwatch is centered in a straight-on product shot.
  • A luxury Chanel J12 Automatic wristwatch made of glossy, black ceramic with a matching link bracelet.
  • A pristine white Chanel J12 watch is captured in a high-contrast product shot, highlighting its glossy ceramic finish.
  • A high-gloss black Chanel J12 ceramic watch is displayed head-on against a plain backdrop.
  • A sleek, monochromatic black Chanel J12 watch is centered vertically in a sharp studio product shot.
  • An elegant gold Chanel Première watch with a distinctive octagonal beveled case and a sunburst champagne dial.
  • A luxury Chanel Première watch is centered vertically, featuring a distinctive octagonal gold case with a beveled crystal and a sleek black face.
  • A high-precision Chanel J12 Superleggera watch is presented in a top-down product shot.
  • A luxury CHANEL J12 AUTOMATIC watch rendered in a deep navy blue ceramic with a matching matte finish.
  • A vertical white banner with the bold, dark text "CHANEL" stands tall beside a modern, low-profile office building nestled behind a snowy foreground.
  • A high-gloss white ceramic Chanel J12 automatic watch is presented in a vertical product shot.
  • This product shot features a polished white ceramic Chanel J12 automatic watch, its luminescent monochromatic design accented by a diamond-set dial.
  • An opulent CHANEL watch dominates this studio product shot, set against a stark black background.
  • A close-up studio portrait shows a woman with dark, short hair leaning her chin and head against her intertwined hands, showcasing a luxury watch.
  • A close-up fashion portrait features a person with short, slicked-back brown hair staring directly into the lens with an intense expression.
  • A close-up studio portrait shows a woman with dark slicked-back hair gazing intensely at the camera against a plain white background.
  • A close-up fashion portrait focuses on a woman with slicked-back dark hair and a neutral expression, resting her chin on a closed fist.
  • This straight-on architectural photograph captures the grand, cream-colored limestone facade of the Chanel boutique at 18 Place Vendôme.
  • An elegant gold watch with a rectangular face and a black-and-gold chain-link strap is being adjusted on a person's wrist.
  • A close-up photograph features a white Chanel J12 automatic watch being carefully cleaned with a dark, lustrous silk cloth.
  • A close-up lifestyle photograph features a sun-drenched, tanned forearm wearing a black Chanel J12 automatic watch.

Download Chanel’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Chanel’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 197 images and the logos. The font files belong to Chanel, Inc, so they’re left out.

Download the Brand SkillZIP, 19.7 MB

chanel-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ brand-marks.md

│ ├ colors.md

│ ├ imagery-identity-and-campaigns.md

│ ├ typography.md

│ ├ imagery-beauty.md

│ ├ imagery-fashion-and-eyewear.md

│ ├ imagery-jewelry.md

│ ├ imagery-services-and-experience.md

│ └ imagery-watches.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from chanel.com on 30 Oct 2026. It isn’t Chanel’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Chanel and its logos are trademarks of Chanel, Inc. Rainbrand isn’t affiliated with or endorsed by Chanel, Inc.

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