Bloom is now Rainbrand

(Brand guidelines) // Business software

Clay brand
guidelines

Clay’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from clay.com.

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About Clay

Clay is a revenue-growth platform that brings data, AI agents, and workflows together so go-to-market teams can build, run, and improve their own growth systems. Its identity pairs a clear, capable technology brand with playful, colorful, tactile imagery.

Clay’s logo pairs the kiln, a sculpted arch in cyan, coral and yellow, with the lowercase clay wordmark. Use the full logo as the default signature and the kiln alone when space is limited or a symbol is the better fit. Keep each mark intact and legible, and choose a background that preserves its visibility.

Clay colors

  • Black

    Wordmark, headings and text

    HEX
    RGB

  • Blueberry

    Accent color, highlighted words and buttons

    HEX
    RGB

  • Slushie

    Bright cyan accent, as in the kiln

    HEX
    RGB

  • Pomegranate

    Coral accent, as in the kiln

    HEX
    RGB

  • Lemon

    Yellow accent, as in the kiln

    HEX
    RGB

  • Oat

    Warm page and section backgrounds

    HEX
    RGB

  • White

    Backgrounds and cards

    HEX
    RGB

Clay fonts

  • Roobert

    Headings · 575, Body · 400

  • Roobert Mono

    Tags and labels · 400

Font names only. The Brand Skill download doesn’t include font files.

Clay’s voice

Clay writes with confident clarity and a builder’s optimism. Lead with the practical outcome, then explain how data, AI, or automation helps make it happen. Keep the language direct, useful, and human; make ambitious ideas feel actionable.

Use concrete language about what teams can do: “Build systems to grow revenue,” “You set the goal, Clay builds the play,” and “Build your workflows once—apply them everywhere.” Clay can also be warm and playful when the subject invites it: “We help every company grow to its full potential.”

  • “Build systems to grow revenue”
  • “You set the goal, Clay builds the play”
  • “Build your workflows once—apply them everywhere”
  • “We help every company grow to its full potential”

Dos and don’ts

Do

  • Pair Clay’s functional, growth-oriented message with a distinctive visual touch: bright 3D forms, playful constructed scenes, or tactile clay-like objects.
  • Make product value easy to understand with clear hierarchy, concrete outcomes, and authentic views of Clay’s workflows and interface.
  • Write in active, plain language. Explain the action and result, and let the reader see how the work gets done.
  • Keep the logo artwork intact and choose a contrasting field that keeps it visible.

Don’t

  • Don’t let decorative color or playful imagery obscure the message or product.
  • Don’t rely on vague claims where a clear workflow, use case, or result can explain the value.
  • Don’t make the voice sound stiff or needlessly technical; Clay’s copy makes complex GTM work understandable and approachable.
  • Don’t distort, crop into, or recolor the logo mark.

Clay imagery

402 images from clay.com, in 3 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery and illustration

121 images

Clay’s marketing imagery is playful, tactile, and dimensional. Use colorful 3D objects, clay-like surfaces, soft sculptural forms, and imaginative little mechanisms to make abstract systems feel tangible. Scenes can be surreal or whimsical, but should still feel polished and intentional.

Clay also uses photography and community storytelling to show the people and teams around its work. Keep these images candid, human, and grounded in the story they accompany.

  • A playful 3D claymation-style graphic features a complex Rube Goldberg machine of colorful geometric shapes and objects in a rolling green hills landscape.
  • A vibrant, 3D Rube Goldberg-style contraption floats in the center of a grainy, rolling green hill landscape under a blue sky with soft white clouds.
  • A vibrant 3D graphic features a blue magnifying glass focusing on an orange sphere against a neutral, sandy background.
  • A 3D clay-style illustration of a retro-futuristic robot processing data, featuring a boxy tan head with a satellite dish on top and blue and red circular eyes.
  • A vibrant lime-green 3D block with winding grooves sits centered in a surreal marble run.
  • A pink 3D mechanical wheel with three rotating cubical arms sits in a rectangular notch against a beige backdrop.
  • A playful 3D digital illustration features a sequence of colorful, mechanical toy-like objects arranged across a textured beige surface.
  • A 3D graphic features two matte black, rectangular blocks floating to form a stylized V-shaped checkmark.
  • A whimsical 3D clay-like illustration features a winding pink staircase leading up a series of speckled teal and green rolling hills toward a vibrant, blocky…
  • A 3D hashtag symbol composed of four thick, clay-like cylindrical bars in vibrant colors.
  • A 3D graphic icon consisting of three rounded, pill-shaped segments in bright blue, orange, and yellow that converge towards a central point.
  • This 3D graphic features three smooth, clay-like tubes in cyan, magenta, and coral red that merge into a single thick cyan trunk.
  • A vibrant, 3D target icon sculpted with a soft, clay-like texture.
  • A 3D abstract graphic featuring a cluster of rounded, pill-shaped cylinders arranged in a starburst or radial pattern.
  • A 3D graphic featuring three nested, curved tubes resembling an arched signal or rainbow icon.
  • A thick, vibrant orange coil twisted into two interconnected loops resembling a stylized lowercase 'l' or a simplified infinity symbol.
  • A 3D stylized line chart resembling a molecule or toy construction set, composed of thick, matte-textured tubes and spheres.
  • A 3D clay-style rainbow with blue, red, and yellow arches sits at the center of a grid-like UI layout.
  • A clean digital flowchart on a faint dotted grid illustrates a business workflow centered around the Clay platform.
  • A 3D graphic of three stylized figures standing together in a row, decreasing in height from left to right.
  • A 3D-rendered Wi-Fi signal icon features a vibrant orange sphere at the base with three concentric, curved bands arching over it.
  • A vibrant 3D claymation scene depicts a wall of blue, white, and grey textured bricks with several open windows and a main doorway.
  • This playful 3D claymation-style illustration features two blocky characters navigating a tangle of oversized red, blue, and yellow cables.
  • A screenshot of a data management interface is overlaid on a dynamic graphic featuring a tangle of thick, 3D colorful cables.
  • A vibrant 3D graphic features a thick, twisted rope composed of spiraling strands in pink, orange, yellow, green, and blue.
  • A vibrant green background features three thick, 3D cables connected to a central white circular hub embossed with a colorful letter 'C'.
  • A vibrant stylized flower graphic created with a textured, clay-like appearance.
  • A close-up headshot of a smiling man with short black hair who reads as Asian, posing in front of a multi-pane window.
  • A vertical snapshot captures two young women, one white and one East Asian, smiling closely together at dusk by a coastline.
  • A man in a black cap, glasses, and olive green jacket focuses on assembling a massive, oversized floral sculpture made of tan fabric and light blue and pink…
  • A man in a striped t-shirt carefully constructs a large floral sculpture using varied shades of green paper cones attached to a cardboard base.
  • A woman with a joyful expression and sunglasses prepares to hit a backhand on a sunny outdoor tennis court.
  • A man stands confidently on a green field at a sports event, wearing a tan and blue Nike windbreaker, black joggers, sunglasses, and a black headband.
  • A high-angle vertical photograph captures a dense crowd of young adults socializing at an outdoor beach party during sunset.
  • A man with dark hair and sunglasses smiles broadly in this candid, close-up lifestyle photo, his face illuminated by warm, late-afternoon sun.
  • A person wearing a maroon and white plaid flannel shirt reaches down to select a fresh half-shell oyster from a vast bed of crushed ice.
  • A medium portrait of a person with short brown hair, thick black-rimmed glasses, and a nose ring, smiling subtly against a solid bubblegum pink background.
  • A man in a charcoal long-sleeve shirt and light grey joggers completes a powerful golf swing, his body twisted as he watches his shot.
  • A man with glasses and a goatee smiles brightly, his head framed by an explosion of vibrant, textured materials in a theatrical costume.
  • A focused DJ with over-ear headphones and a long-sleeved white shirt featuring whimsical black cartoon illustrations stands at a mixing board.
  • A diverse group of cheering adults celebrate a victory by lifting a woman onto their shoulders in a vertical human pyramid.
  • A close-up vertical photo captures two individuals dancing under vibrant, star-shaped disco lighting in a dark club setting.
  • A close-up studio headshot of a smiling young man with wavy brown hair, a groomed mustache, and a short beard.
  • A diverse group of adults in matching teal and black tie-dye shirts are engaged in an outdoor team-building activity on a green lawn.
  • A medium shot of a man with medium-length dark hair wearing a formal black tuxedo with a bow tie, posing with his hands outstretched towards the camera.
  • A vibrant indoor party pulses with energy under a central disco ball and draped orange fabric arches.
  • A close-up black and white studio portrait of a smiling Black woman with her braided hair styled in a high top-knot bun with loose, curled tendrils.
  • A man with a joyful, toothy grin and a large dark afro stands against a soft lavender-lit background.
  • A group of seven smiling adults pose for a vibrant candid photo in front of a busy, colorful backdrop of oversized paper flowers in shades of purple, red,…
  • A close-up photograph of a young East Asian man laughing heartily with his mouth wide open.
  • A close-up photograph of a man with a dark mustache and light stubble wearing a green baseball cap and a multi-toned blue and brown flannel shirt.
  • A close-up headshot of a woman with a joyful, toothy smile, set against a solid blue background.
  • A joyful medium close-up photo of a woman with long black hair, smiling widely while forming a heart shape with her hands in front of her chest.
  • In this vertical selfie-style photo, an East Asian woman with long, dark hair poses with her hand tucked under her chin.
  • A close-up candid photo of a man with a dark beard and glasses, smiling warmly while looking away from the camera.
  • A dome-shaped hedge made of bright green clay-like spheres is decorated with small, colorful stylized flowers in shades of pink, blue, orange, and yellow.
  • A whimsical, eight-petaled daisy graphic sculpted with a tactile clay-like texture.
  • A clay-textured flower graphic features a bright yellow circular center surrounded by layered petals.
  • A vibrant pink graphic element shaped like an inverted triangle with rounded corners.
  • A single, three-dimensional capital letter 'A' crafted from a matte, lilac-purple clay or dough material.
  • A top-down studio shot features a stylized flower symbol sculpted from textured modeling clay.
  • A top-down clay illustration features a stylized flower made of overlapping, textured modeling dough shapes.
  • A 3D, puffy white cloud graphic featuring three soft, rounded mounds and a flat bottom.
  • A single, stylized 3D cloud graphic with a pillowy, matte white texture.
  • A single, stylized white cloud graphic with a soft, clay-like 3D appearance.
  • A smiling Black woman with long braids stands centered against a deep green background, sipping from a fresh whole coconut with a purple straw.
  • A vertical timeline graphic featuring six stacked, colorful clay-like discs of increasing size, from a small purple circle at the top to a large peach one at…
  • A horizontal timeline graphic features six flattened, circular clay blobs of increasing size, ranging from a small purple dot to a large peach disc.
  • A medium-close-up portrait of a young woman with long, straight brown hair with blonde highlights, smiling warmly directly at the camera.
  • Four friends pose closely together in a candid, warm-lit group portrait inside a cafe with white subway tile walls.
  • A focused young man with dark hair and a beard leans low on a blue tennis court to hit a backhand shot.
  • A close-up candid photo captures a person with long wavy hair and a beige trench coat squeezing a fresh lemon over a raw oyster in a crowded indoor setting.
  • A woman with dark hair and sunglasses smiles broadly while crouching on a sandy beach, holding a wooden skewer with a toasted marshmallow.
  • A close-up, warm-toned photograph captures two smiling young adults in sunglasses standing on a sandy beach under a clear blue sky.
  • A close-up, wide-angle photograph captures two smiling young adults at an outdoor social event under a clear blue sky.
  • A close-up photograph captures three young women smiling brightly together during a golden hour sunset at a beach.
  • Two people, one in a lavender beanie and the other with blue-tinted hair, laugh together in a medium shot on a gray beach at sunset.
  • A group portrait of four smiling people, three men and one woman, set against a vibrant red stage backdrop with blue and pink neon lighting.
  • A man and a woman perform karaoke in front of a rustic, uneven stone wall featuring a model sailboat mounted between them.
  • A man in a sequined top hat and an oversized red bow tie smiles broadly between two women in a dimly lit, festive setting.
  • A close-up photograph features a man in a dark suit wearing large blue headphones and reflective silver sunglasses, focused on a DJ booth.
  • In a dimly lit, crowded club environment, a man in the foreground wearing a white shirt and large over-ear headphones stands with his eyes closed in deep…
  • A fair-skinned man with red hair and a beard stands on a busy New York City street, wearing a white varsity jacket with green accents while talking to the…
  • A 3D graphic features three matte, clay-textured geometric shapes stacked vertically to form a balanced tower.
  • A single, stylized 3D white cloud graphic with a smooth, matte texture.
  • A single, three-dimensional white cloud graphic floats in center-frame with a smooth, matte finish.
  • A thick, rounded 3D illustration of a calendar block with a bright red top and off-white pages.
  • A vibrant 3D icon features a bright blue cursor arrow pointing towards the center of an orange crosshair target.
  • A vibrant green 3D graphic of a magnifying glass shape, rendered with a thick, tubular texture similar to a torus.
  • A close-up, black-and-white portrait of a woman with long, dark wavy hair tilted slightly, offering a soft smile directly at the camera.
  • A close-up studio portrait shows a man with dark, swept-back hair and a gentle smile wearing a plain white t-shirt.
  • A close-up graphic portrait features a young man with reddish-brown hair and a slight smile, framed within a pale yellow circle.
  • A smiling young man with short brown hair and round tortoiseshell glasses is the focal point of this circular headshot.
  • A close-up portrait shows a smiling man with light brown hair swept upwards, wearing a light blue and white checkered button-down shirt.
  • A digital composite features a young woman in a black and gold graduation gown and mortarboard holding a red diploma from 'NED UNIVERSITY OF ENGINEERING &…
  • A smiling South Asian couple stands close together outdoors, with the woman in a vibrant red and gold bridal dupatta and the man in a dark brown vest.
  • A headshot-style video frame captures Mishti Sharma, a woman with dark hair and glasses perched on her head, gesturing mid-speech.
  • A smiling blonde man in a white t-shirt sits at a laptop, surrounded by three large hexagonal icons on a dark, textured grid background.
  • A smiling Black woman with long braids stands centered in this collage, holding a whole coconut and drinking from a purple straw.
  • A head-and-shoulders studio portrait of a woman with long dark hair, wearing a brown blazer over a black turtleneck and smiling slightly.
  • A close-up studio portrait of a smiling light-skinned man with short brown hair and a slight beard, wearing an intricate orange, teal, and brown batik-style…
  • A close-up portrait of an East Asian woman with long dark hair, wearing winged eyeliner and a neutral lip.
  • A close-up portrait of a bald man with a thick, salt-and-pepper beard and a gentle expression, wearing a dark navy button-down shirt.
  • A close-up portrait of a young man with wavy light brown hair smiling warmly at the camera.
  • A close-up portrait of a smiling person with short, curly brown hair and round tortoiseshell glasses.
  • A close-up candid photo captures a man with a dark beard wearing a blue baseball cap featuring the text 'INTERNAL CREATIVE DEPARTMENT'.
  • A head-on portrait of a woman with long, dark wavy hair and a friendly, confident smile.
  • A black-and-white studio portrait features a woman with short, dark hair and a wide, friendly smile.
  • A head-and-shoulders mirror selfie of a man with short dark hair, glasses, and a light beard, wearing a black button-down shirt.
  • A woman in a vibrant orange and blue striped sweater smiles toward the camera, her face framed by her own hands in a blurry, wide-angle POV foreground.
  • A woman with wavy, sun-kissed hair smiles warmly while seated in a patterned armchair indoors.
  • A close-up selfie of a bald man with a dark beard and mustache, looking directly into the lens with a neutral expression.
  • A close-up studio headshot of a smiling man with short dark hair and a light dusting of facial stubble.
  • A medium close-up photo of a smiling man with short brown hair and a neat beard, wearing a charcoal grey suit jacket over a crisp white button-down shirt.
  • A grainy black-and-white portrait of a man with a beard and mustache looking directly at the camera with a neutral expression.
  • A vibrant 3D clay-style landscape banner features a winding multi-colored path in blue, yellow, and pink cutting through a textured green field.
  • A high-resolution, horizontal strip of uniform dark gray noise and static.
  • A close-up, panoramic texture featuring a soft grey fabric with subtle, diagonal folds.
  • A close-up, top-down shot features a large black matte circle centered over vibrant blue and mustard yellow clay-like shapes.
  • A wide, monochromatic white background features a subtle, textured pattern of concentric swirls and ridges reminiscent of plaster or thumbprints.
  • A wide, panoramic 3D illustration of a rolling landscape featuring soft teal and forest green hills.

Product interface and workflow imagery

93 images

When showing Clay’s product, make the interface itself the evidence: tables, enrichment steps, signals, agent reasoning, workflow connections, and clear outputs. Keep UI text and data readable. Use realistic screens and workflow diagrams rather than substituting abstract decoration for the product experience.

  • A digital UI screenshot displays a search interface with two overlapping white cards.
  • A software interface for Clay displays a clean, white data table titled "Find leads" with a rainbow logo in the corner.
  • A clean software interface graphic displays a natural language search query being converted into specific filters.
  • A software interface screenshot displays a white 'Email Preview' window with rounded corners.
  • A digital interface graphic of a white 'Demo request form' card with rounded edges.
  • A screenshot of a Clay software interface titled 'Demo form submissions' features a spreadsheet data table with a rounded white container.
  • A clean software UI graphic showcases the automated workflow from a 'Demo request form' to a personalized email.
  • A clean software UI screenshot titled 'Sample Outputs' displays a numbered list of company names like 'Northstar Dynamics' and 'Blue Harbor Systems' in a…
  • A clean, white software interface window titled 'Lead Score Formula' displays logical rules for categorizing sales leads.
  • A software interface screenshot for Clay titled "Lead scoring" features a clean data table with columns for Name, Company, Title, Signals, and Revenue.
  • A close-up UI graphic features a 'Lead Score Formula' modal overlaying a data table.
  • A clean, white software interface window titled 'Add promotion signal' displays logic for filtering professional data.
  • A digital graphic of a clean, minimalist email interface with rounded corners, featuring the subject line "Congrats on the new role at Northstar Health." The…
  • A clean, white user interface screenshot for Clay Audiences displays a data table titled 'Warm leads at T1&2 accounts' with a count of 672,423.
  • A close-up software screenshot shows a personalized sales email template overlapping a 'Add promotion signal' filter window.
  • A software interface graphic features a central white card labeled "Clay" as "Your data clean room," showing a checklist with green checkmarks for…
  • A software interface for Clay Audiences shows a table of lead data titled 'T1 leads audience' with a count of 12,432,135 records.
  • A digital UI screenshot features a white overlay box titled 'Clay' with the tagline 'Your data clean room,' showing a checklist where 'Enrichment tools' and…
  • A clean, white graphic card displaying three horizontal analytics dashboards for LinkedIn, Meta, and Google Ads.
  • A UI graphic featuring a white rounded menu box floating on the left side of the frame.
  • A clean screenshot of the Clay platform's 'Audiences' tab, featuring a data table titled 'ABM Targets' with 15,124 entries.
  • A digital UI graphic displays several marketing integration and data cards over a clean software dashboard.
  • A UI graphic of a Slack notification card from 'Clay Agent' displaying a meeting summary.
  • A digital UI screenshot of an 'Agent builder' interface window with rounded corners.
  • A clean screenshot of the Clay Audiences software interface shows a table titled 'Warm leads at T1&2 accounts' with 2,535,124 entries.
  • A software interface screenshot displays an 'Agent builder' modal window where a prompt is being entered to automate sales briefs and follow-up emails.
  • A digital graphic illustrates data aggregation across columns labeled Provider 1, Provider 2, and Provider 3, culminating in a final Clay column.
  • A software UI screenshot showcases a floating 'Find work email' modal centered over a blurred, color-coded spreadsheet.
  • A close-up graphic interface shows a floating 'Find personal email' window over a textured chartreuse background.
  • A digital UI graphic shows a floating 'Find mobile number' window over a blurred spreadsheet background with various phone numbers.
  • A clean UI graphic titled "Find Funding Stage" features a wallet icon and a list of five corporate logos in individual white rounded boxes.
  • A clean, white digital interface graphic features a header titled 'Find Tech Stack' next to a simple CPU chip icon.
  • A clean software user interface card titled 'Find Founded Date' with a calendar icon.
  • A clean software interface graphic titled 'Find Social Accounts' with a mobile phone icon in the top header.
  • This UI graphic depicts a white 'Find Address' menu with a pin icon.
  • This graphic UI element features a 'Find Job Openings' header with a briefcase icon, followed by three search or integration options in white boxes.
  • A clean software interface graphic titled "Find Industry" next to a price tag icon.
  • A clean software interface graphic titled "Find Revenue" featuring a vertical list of data integration logos.
  • A clean software interface graphic displays a 'Find Recent News' header next to a jagged-bottom newspaper icon.
  • A screenshot of a software data table interface featuring white thin-line borders and headers like 'Event: Job Change' and 'Preview Company'.
  • A minimalist UI notification card with rounded corners features the name "Peter" in bold black text above the grey phrase "Changed job." To the left, a light…
  • A clean, horizontal interface card with rounded corners featuring a light grey square containing a simple mouse cursor icon on the left.
  • A dark, rounded rectangular container serves as a placeholder for a user profile or content card.
  • A clean notification graphic features a vibrant green rounded square icon containing a white line-art medal symbol.
  • A close-up UI screenshot of a data management platform titled 'Clay table,' featuring a list of 'Imported Contacts' like 'MARK Rober' and 'Yuki Tsunoda.' An…
  • A 3D stylized icon of a certificate or diploma, rendered with soft, rounded edges and a matte white finish.
  • A minimalist graphic logo featuring the stylized characters "A " in bold, black font centered on a soft, pale peach-pink background.
  • A vibrant blue snowflake icon is centered against a soft, pale cyan background.
  • A bold white uppercase letter "Y" is centered within a vibrant orange rounded-square icon.
  • A minimalist graphic logo featuring a white circle and a white right-pointing triangle contained within a horizontal, bright pink capsule shape.
  • A minimalist white megaphone icon is centered within a solid purple rounded-square container.
  • A minimalist black graphic logo centered on a light gray background, depicting an interconnected floral or geometric spiral.
  • A minimalist graphic icon featuring two rounded black shapes centered on a solid pale cream background.
  • A minimalist graphic illustration depicts a friendly, stylized green robot face centered on a light mint green background.
  • A white browser window graphic features ASCII art text and symbols rendered in a typewriter style.
  • Two interlocking rounded square links are the focal point of this 3D graphic.
  • A vibrant 3D graphic features a small pink sphere poised on the rim of a bright blue funnel.
  • A 3D graphic features two thick, clay-like tubes, one vibrant orange and one bright blue, twisted together like a double helix.
  • A bright blue pushpin is angled diagonally across the frame, featuring a rounded plastic grip and a silver metal point.
  • A vibrant orange 3D rendered briefcase or toolbox stands out with its playful, clay-like texture.
  • A vibrant blue, eight-pointed starburst graphic with a glossy, 3D molded texture and soft, rounded edges.
  • A vibrant blue, 3D stylized star or splat with eight rounded points and a chunky, thick profile.
  • A vertical flowchart graphic depicts a central yellow circle containing the 'clay' logo with a small rainbow icon.
  • A vibrant blue 3D character asset shaped like a soft, lumpy mound with a wide, rounded base.
  • A digital UI flow diagram illustrates an AI workflow starting with a 'Prompt your agent' box and ending with 'Refine the output.' Floating white cards for…
  • A digital UI graphic illustrates an automated account research workflow using white cards and fine connecting lines.
  • A clean software workflow diagram shows various data sources like "Conference attendee list" and "Inbound signups" flowing into a central Clay card titled…
  • A 3D-rendered graphic of a triangular molecule model with a matte, clay-like texture.
  • Six colorful, 3D modeled blocks with rounded edges are stacked like steps in a staircase.
  • A vertical stack of five colorful, rounded modeling clay logs sits against a void.
  • Three overlapping software interface cards float on a textured lime-green background, demonstrating automated workflow settings.
  • A clean software interface graphic displays a 'Find Phone Number' waterfall sequence on a textured peach background.
  • A digital graphic illustrates an automated workflow against a textured yellow background.
  • A digital graphic depicting a data workflow against a textured peach background.
  • A digital graphic showcasing the Clay platform interface, where white pill-shaped search bars float over a data table.
  • A vibrant green, three-dimensional graphic of a stylized magnifying glass or search icon.
  • A vibrant 3D push pin graphic, featuring a matte orange plastic body and a bright yellow tip.
  • A vertical stack of three rectangular slabs of modeling clay, each with a matte, hand-sculpted texture showing soft ridges and thumbprints.
  • A medium close-up studio portrait of a woman with long, wavy brown hair and blue eyes looking directly at the camera with a subtle, confident expression.
  • A thick, sculptural orange arrow shaped like an S-curve stands against a minimalist, dual-toned blue and white textured background.
  • A thick, bright yellow clay-textured disc stands upright against a textured mauve background.
  • The word "Oyster" is rendered as a thick, 3D black sans-serif font, angled upwards from left to right.
  • An illustrative flow chart on a solid mustard yellow background shows data sources feeding into a single platform.
  • A clean software UI graphic features two overlapping white cards for 'AI Message Generation' and 'AI Copywriting Enrichments' against a lime green textured…
  • A vibrant 3D icon features a bright blue cursor arrow pointing towards the center of an orange crosshair or target.
  • A digital graphic illustrates a lead generation workflow against a textured light blue background.
  • A clean graphic screenshot showing a list of outreach integration logos on the left, including GONG, Salesforce, HubSpot, and Outreach, set against a…
  • A vibrant 3D workflow graphic features a central blue and green clay-style processor block connecting multiple data input bubbles on the left to an output…
  • A software screenshot shows a sophisticated data table titled 'Funding & Expansion Events' containing columns for growth events and series stages like…
  • A blue 3D cursor hand clicks a "Save as function" button hovering over a spreadsheet interface containing columns for Full Name, Current Company, and Job Title.
  • A vibrant yellow-textured background features a dotted line connecting an 'EDIT & PUBLISH' pill button to a blue 'Edit' button on a software interface.
  • A close-up software screenshot shows an 'Access permissions' floating window centered against a warm, textured copper background.
  • A close-up software screenshot displays a white 'Share as a function' modal window centered over a blurred purple dashboard background.

Editorial and campaign imagery

188 images

Clay’s editorial work combines product ideas, GTM themes, and campaign storytelling. Use the cover art as inspiration for a range of treatments, from abstract data and agent concepts to human-centered, editorial scenes. Keep each treatment tied to its subject rather than forcing every article into one template.

  • A vibrant digital graphic features three colorful, clay-like tubes in teal, magenta, and coral that merge and split on a light purple background.
  • A vibrant 3D blue award ribbon with a tactile clay-like texture sits centered on a light cream background.
  • A textured, 3D blue clay character with arched white eyes and rounded feet peers over a white UI menu card against a dark blue grid background.
  • A group of over twenty diverse professionals pose for a celebratory group photo against a dark navy backdrop featuring the glowing white text 'Partner Day @…
  • A vibrant 3D claymation-style graphic features a collection of thick, rounded geometric shapes in saturated primary and secondary colors against a pale…
  • A 3D graphic features three rounded, clay-textured squares stacked diagonally in shades of purple, blue, and cyan against a pale blue background.
  • A horizontal row of three rounded-square tiles showcases 3D clay-like icons against a grid background.
  • Two interlocking 3D arrows form a square-shaped loop against a pale lavender grid background.
  • A dark green graphic features bold blue text reading "Agentic GTM with Grok Bot & Clay" in the top left.
  • A 3D digital graphic features six rounded, colorful cubes stacked like a staircase against a solid light blue background.
  • A 3D graphic features five thick, rounded cylinders in bright orange, green, yellow, blue, and pink, arranged in a woven pentagonal shape.
  • A stylized 3D globe sits centered against a dark forest green background divided by thin, lighter green grid lines.
  • A vibrant 3D graphic features five rounded vertical bars in pink, green, blue, yellow, and orange on a dark forest green background.
  • A playful 3D illustration features an open notebook with textured white pages set against a soft purple background.
  • A digital graphic featuring a central shape made of light blue ASCII characters including hashtags, percent signs, pluses, and asterisks, resembling a…
  • The bold, sans-serif text 'API & CLI' in a medium-gray shade dominates the upper half of a dark, charcoal-colored background.
  • A dark teal digital graphic featuring a bright blue top banner that reads, "How the top 1% GTM Engineers go to market." In the lower third, a black section…
  • A digital graphic for a video series titled 'HOW CLAY USES CLAY' features two women smiling towards the camera against a soft, bright office background with…
  • A navy blue card featuring the text "Raised $115M.
  • A smiling man with short dark hair and a light olive jacket over a black shirt is the central focus against a dark, vertical-slatted wall.
  • A vibrant orange graphic announces 'Sequencer' in large white text below a 3D-rendered megaphone icon.
  • A digital graphic for the brand Clay features three 3D-rendered, slab-like shapes stacked vertically in orange, dark blue, and light blue against a light…
  • A vibrant graphic banner features a playful 3D sculpture of a blue and pink funnel-like shape surrounded by floating spheres on a light pink background.
  • A vibrant 3D stylized beetle illustration made from clay-like smooth shapes sits centered on a deep plum background.
  • Bold black and teal text reads 'Account Agents in Workflows' against a bright textured blue background.
  • A square promotional graphic features a medium close-up of Michael Tai, a smiling East Asian man in a dark blue button-down shirt against a black slatted wall.
  • A thick, toy-like 3D crayon with a matte texture floats at a diagonal angle against a soft, light blue gradient background.
  • A close-up medium shot features Kareem Amin, a man with dark curly hair and a beard, speaking into a handheld microphone while gesturing with his left hand.
  • A clean, off-white graphic layout announces Workflows with a 3D purple branching logo and bold black typography.
  • Two men smile warmly toward the camera in a modern office setting, framed between bold text overlays.
  • Large white text reading "Clay Ads" is centered on a textured purple background, topped by a 3D orange sphere flanked by blue signal waves.
  • A dark green promotional graphic for a livestream features bold blue text reading, "How first-party signals become your GTM moat." On the right, large…
  • A vibrant, multicolored clay-textured sphere with segments of blue, red, and yellow sits atop a stylized digital interface on a pale purple background.
  • A medium close-up photo of a smiling man with an afro and beard, identified as Kareem Amin, holding a microphone in an office setting.
  • A clean software interface graphic displays a 'Data hub' dashboard with blue callouts for 'Outbound Expansion,' 'Closed-Lost Analysis,' and 'Account Health…
  • A horizontal row of five app icons is centered within a rounded, off-white container against a textured bright blue background.
  • A 3D-rendered pink mouse cursor points toward a software interface titled "Choose model" set against a soft pink backdrop.
  • A dark green promotional graphic features bold blue text announcing a livestream, 'Behind the Scenes of Clay’s Marketing & Growth'.
  • A whimsical 3D digital illustration features a complex, colorful Rube Goldberg-style machine floating above a textured green field under a stippled blue sky.
  • A claymation-style graphic features a large white eight-petaled flower centered on a dark chocolate brown background.
  • A dark brown 'Audiences' headline sits next to a 3D orange and blue funnel icon on a warm peach background.
  • A split-screen composition features four distinct headshots of smiling office professionals in a bright, indoor setting with potted plants.
  • A lime green promotional graphic for a livestream event titled "So...
  • A vibrant lime-green promotional graphic features a large 3D cluster of cobalt-blue geometric blocks, including a sphere and various angular shapes,…
  • A man with glasses and a woman with long dark hair smile while sitting in front of a tan leather sofa in a bright loft setting.
  • A dark purple graphic featuring the partnership branding 'Codex + clay' in white sans-serif text.
  • A man in glasses and a woman in a striped shirt sit on brown leather chairs, smiling warmly during a casual interview.
  • A 3D clay-style illustration features a two-tone pill capsule, split between bright cyan and bubblegum pink, floating diagonally against a light pink…
  • Two men, one in a navy hoodie and glasses and the other in a dark green plaid shirt, sit smiling at a desk with a laptop in a bright, modern office filled…
  • A vibrant 3D clay-style illustration of a toolbox centers this graphic against a bright pink backdrop.
  • A man in glasses and a woman in a white lace top sit in an office, smiling warmly at the camera from behind a small laptop and a yellow ribbed vase.
  • A vibrant 3D claymorphism graphic depicts a stylized square processor or hub on a solid pale yellow background.
  • A close-up graphic features a tactile, clay-molded flower head in vibrant primary colors of blue, red, and yellow against a light gray grid background.
  • Two smiling men sit behind a white laptop against a backdrop of vertical wood slats, featured in a YouTube-style thumbnail.
  • A 3D graphic features a trio of curved, clay-like bars stacked vertically against a solid lavender background.
  • A medium shot of two men in their late 20s sitting behind a laptop against a vertical wood-slat wall.
  • A vibrant 3D clay-style rainbow, featuring thick blue, red, and yellow arches, sits centered on a white rounded square with a subtle paper texture.
  • A group of four chunky, 3D clay-like shapes—a green cube, blue triangle, pink cylinder, and purple star—float at the center of a white rounded square.
  • A stack of three rounded rectangular cards with soft shadows against a vibrant blue background.
  • A split-color graphic card features the logos for 'clay' and 'ocean.io' against a light blue grid background.
  • A vibrant claymation-style graphic features a series of stacked, scalloped-edged shapes centered on a bright orange background.
  • A man in a grey sweater and a woman in a black turtleneck sit smiling against a rustic exposed brick wall in a warm, indoor setting.
  • A smiling Black woman with long braids and a white lace shirt drinks from a fresh coconut against a solid dark green sky.
  • A clean software interface graphic titled "Sculptor analyst mode" features a colorful 3D clay-like sphere made of interlocking red, blue, and yellow segments.
  • Two smiling men are framed in a medium shot against a dark slatted wood wall for a podcast-style video graphic.
  • A graphic design layout features the black sans-serif text "Apollo" next to a yellow, eight-pronged sunburst icon on a white rectangular field.
  • A young woman in a black graduation gown with gold and white accents stands center, holding a red leather-bound degree from the "NED UNIVERSITY OF…
  • A vibrant clay illustration features a large yellow circle centered over four smaller red circles, all resting on a wavy, sky-blue square base.
  • A vibrant event photo captures two speakers smiling on a brightly lit stage in front of a massive pink screen featuring bulbous, 3D grey lettering that…
  • A minimalist graphic features the text 'Claude + clay' in black serif and sans-serif fonts centered on a textured, off-white tiled background.
  • A digital graphic featuring the 'ChatGPT' logo and 'clay' logo centered horizontally on a white background with a faint, swirling fingerprinted texture.
  • A textured paper stack graphic features a bold "$100M ARR" center title on a yellow background with scattered pastel sticky notes.
  • A dark teal graphic features the white, serif headline "Building a GTM engineering function" centered over a thin white grid.
  • A vibrant graphic announcement features a dark purple decorative plaque centered on a light purple background framed by 3D geometric shapes.
  • A vibrant 3D sphere rendered in a claymation style features interlocking, curved segments of sky blue, coral pink, and sunshine yellow.
  • A vibrant yellow and cream grid graphic features the 'openmart' logo and a 3D megaphone icon.
  • A 3D stylized shield icon floats against a two-tone purple background.
  • A vibrant 3D graphic features a thick, cyan-blue cursor arrow hovering over an orange target reticle.
  • A 3D digital illustration features a toy-like line graph constructed from vibrant, matte-textured pieces against a dark teal background.
  • A vibrant blue graphic title card with a thin light blue grid pattern features the centered serif text "Working with conversational data" in white.
  • A line of five playful, 3D clay-morphism icons floats against a pale blue background with soft white organic curves.
  • A 3D-styled illustration featuring an open, blank blue book centered against a soft pink background with wavy light-pink accents at the bottom.
  • A 3D graphic features a vibrant cyan cursor arrow pointing toward the center of a bold orange target reticle.
  • A vibrant 3D graphic of two interlocking loop arrows against a solid green background with a subtle blue grid.
  • The HG Insights logo, featuring a blue stylized shell-like icon and bold blue sans-serif text, is centered on a light cream background.
  • A graphic design features a central white horizontal band against a deep navy blue background divided by thin grid lines.
  • A line of five 3D game-style coins floats across a textured blue surface against a pink and purple gradient sky.
  • A 3D graphic announcement featuring a white, textured OpenAI logo in a clay-like style set against a dark teal background.
  • A playful 3D claymation-style graphic features a squat orange briefcase with a brown handle and yellow latch.
  • A cheerful blue character made of clay, shaped like a rounded arch with inner layers of red and yellow, runs along a green hill path.
  • A bold graphic features the word SCULPT in chunky, black 3D-effect letters that look like molded clay.
  • A vibrant 3D stylized satellite dish is centered against a bright orange background featuring a faint white grid.
  • A pentagonal star shape made of thick, rounded 3D cylinders in primary and secondary colors floats against a deep berry-red background.
  • A branded graphic for Google Slides features a large, off-white rectangle framed by a bold marigold yellow grid pattern.
  • A bold purple 'GONG' logo with a jagged starburst icon sits centered on an off-white rectangle, framed by a light lavender grid.
  • A vibrant pink, 3D clay-like lower-case Greek letter alpha centered on a pale yellow background.
  • A thick, chunky 3D letter 'W' rendered in a vibrant blue clay style dominates the center of this graphic.
  • A graphic featuring three horizontal bands in shades of purple displays the text "How clay Uses clay for Customer Support." The word "clay" is repeated twice…
  • A thick, 3D clay-style calendar icon with a red header and white pages is encircled by a bold blue arrow that loops from right to left across the front.
  • A 3D sculptural logo made of vibrant orange, blue, and green geometric blocks is balanced on a point against a pale violet and white background.
  • A black, square tile featuring a light purple geometric zig-zag logo rests on a vibrant purple surface against a textured white wall.
  • A 3D graphic features four matte black, trapezoidal blocks floating in a diagonal, overlapping arrangement that forms a stylized 'S' shape.
  • A vibrant magenta, clay-like chevron symbol is centered against a bi-tonal pink and white background.
  • A close-up 3D claymation-style character portrait features a figure with a neutral expression and round black eyes.
  • A vibrant 3D composition features an orange and blue envelope icon nestled inside a frame of stacked natural and painted wooden blocks.
  • A vibrant 3D claymation-style illustration features three male business figures in tan blazers and blue trousers standing before a large, abstract yellow…
  • A collection of chunky, multi-colored clay gears are clustered together against a solid mauve background.
  • A high-angle, close-up photo depicts a miniature village crafted from vibrant, matte clay in primary and pastel shades.
  • A vibrant, multi-colored cone sculpted from layered, matte modeling clay stands balanced on its tip against a soft pink background.
  • A whimsical, toy-like robot with four blue arms and vibrant orange and pink accents sits cross-legged against a solid yellow background.
  • A claymation-style overhead shot features three miniature apartment buildings of varying heights sculpted from colorful modeling clay against a solid…
  • A claymation-style scene features a person with textured red hair seen from behind, sitting at a desk and typing on a laptop.
  • A stream of thick orange paint pours into a matching orange funnel, which sits centered in a swirling vortex of vibrant, multi-colored liquid.
  • A vibrant, multi-colored megaphone stylized like a toy telescope sits atop a yellow clay-like base against a solid dusty rose background.
  • A pile of oversized, vibrant puzzle pieces in primary and secondary colors spills out from an open white paper envelope.
  • A vibrant, 3D claymation-style landscape features a winding tan path carving through rolling hills and jagged mountains of saturated red and orange.
  • An overhead grid of colorful, stylized gift boxes rendered with a matte, clay-like texture sits atop a warm salmon-orange background.
  • This 3D digital illustration features vibrant, monochromatic rectangular blocks and stacks of thick, round tokens in a playful arrangement on a soft pink…
  • A whimsical 3D illustration features an open, yellowed book filled with horizontal lines, resting on a matte pink surface.
  • A 3D stylized animation captures two claymation-style figures from the backseat as they drive toward a vibrant orange sunset.
  • A vibrant 3D landscape of a tiered waterfall crafted entirely from smooth modeling clay.
  • A digital illustration features a silver laptop sitting on a solid orange surface, with a large white paper envelope emerging from the screen as if it were…
  • A playful 3D digital illustration features dozens of matte envelopes in primary red, yellow, and blue floating through a vibrant blue sky.
  • A high-angle, isometric 3D render of a bustling toy-like factory or logistics hub, characterized by soft, rounded clay-like textures and a vibrant pastel…
  • A vibrant blue tower crane looms over a miniature, stylized skyline made of brightly colored, lumpy clay mounds in shades of purple, lime green, orange, and…
  • A vibrant, primary-colored mailbox sits precariously atop a rolling desert dune under warm, hazy light.
  • A thick, purple book lies centered on a vibrant orange surface, its cover featuring a colorful mosaic of raised, clay-like blocks and a stylized green 'A'…
  • A claymation-style trophy stands centered on a chunky yellow block against a dusty rose background.
  • A collection of whimsical, multi-colored laboratory vessels and vases sits on a thick orange pedestal against a soft peach background.
  • A surreal 3D landscape rendered in a smooth, playdough-like clay style features a vibrant canyon with a bright yellow waterfall.
  • A silver laptop displays a 3D claymorphism landscape where stylized purple mountains, orange hills, and green trees spill out from the screen onto a yellow…
  • A high-angle studio photograph features a white tablet displaying a vibrant 3D clay digital painting surrounded by real physical clay sculptures.
  • A high-angle studio shot features a stylized clipboard resting on a peach-colored surface, populated with colorful, clay-like shapes that resemble a…
  • A vibrant collection of stylized papercraft envelopes and trophies is meticulously arranged in a grid against a solid dusty rose background.
  • A chaotic tangle of vibrant, matte-finish pipes in yellow, pink, green, orange, and blue creates a dense, layered 3D abstract.
  • A close-up 3D digital illustration features two stylized, clay-like hands in a firm handshake against a backdrop of colorful building blocks.
  • A vibrant red square envelope sits centered against a soft, peach-colored backdrop.
  • A high-angle studio photograph of a dense crowd of small, clay-like figurines standing on a light pink surface.
  • A playful claymation-style graphic features a 3D model of a man in a black suit and red tie standing next to a large smartphone on a solid turquoise background.
  • A 3D stylized illustration features a small, white and blue robot interacting with a giant smartphone laying flat on a solid salmon-pink background.
  • A miniature clay chalkboard with 'CRM' written in white chalk sits centered on a solid teal background.
  • A claymation-style figure of a man in a blue suit hunches over a laptop and a stack of charts against a solid golden-yellow background.
  • A claymation-style illustration shows a businessman in a blue suit and a white robot shaking hands against a beige background.
  • Five miniature, clay-like figurines dressed in business attire stand in a line against a flat, tan background.
  • This playful 3D claymation-style illustration features four business figures gathered around a glowing laptop displaying an 'AI' logo.
  • A playful claymation-style scene features a green Android robot mascot reaching toward a blue desktop computer with a hooked gray arm.
  • A playful 3D claymation-style graphic features a friendly pink robot standing next to a large blue funnel on a soft peach background.
  • Three faceless 3D cartoon men in blue business suits and red ties stand on a tiered winner's podium against a solid tan background.
  • A claymation-style 3D illustration shows two miniature figures, a man and a woman, seated before blue laptops on a peach-colored surface.
  • A 3D claymation-style illustration features small professional figures gathered around an open laptop displaying a central processor labeled 'AI'.
  • A claymation-style 3D illustration shows two businessmen in suits shaking hands to seal a deal in a workspace.
  • A collection of colorful clay-modeled business icons are arranged on a solid blue background, centered around the large red clay letters "CRM".
  • A claymation-style 3D illustration features a focused professional woman with auburn hair and a headset working at a grey laptop.
  • A minimalist wordmark logo featuring the word "Craft" in a dark purple, sans-serif typeface.
  • A playful 3D digital illustration features a winners' podium made of soft-edged, pink blocks labeled with blue numbers 1, 2, and 3.
  • A playful 3D digital illustration features a chunky, peach-colored computer monitor with a bright blue screen, from which several orange envelopes are flying…
  • A claymation-style graphic features a faceless man in a blue suit standing beside a large smartphone.
  • A 3D claymation-style illustration shows a male office worker sitting at a blue desk using a computer with 'CHAT GPT' displayed on the monitor.
  • A charming 3D clay-style illustration of an orange and blue robot wearing a headset while working at a desk.
  • Multi-colored binoculars with a matte, clay-like texture rest diagonally on a surface of overlapping geometric paper shapes.
  • A white and blue 3D claymation-style robot sits at a blue desk, typing on a computer that displays a dashboard of bar and pie charts.
  • Five 3D clay-style figurines of diverse office professionals are lined up behind a long desk, each working on a colorful laptop.
  • A vibrant claymation-style scene depicts a bustling open-plan office against a solid pink background.
  • A vibrant 3D clay-style illustration shows three business professionals celebrating financial success against a solid pink background.
  • A vibrant claymation-style scene features a sculptural laptop made of modeling clay, where a tan webpage with a red play button spills forward like a long…
  • A claymation-style 3D illustration features a ginger-haired man in a blue suit sitting at a desk and interacting with a monitor displaying 'CHAT GPT'.
  • A claymation-style 3D illustration depicts a diverse team of five business professionals gathered around a large monitor showing growth charts.
  • A playful claymation-style illustration features a joyful woman with long red hair jumping in mid-air against a solid teal background.
  • A charming claymation-style robot sits at a teal desk, focused on a computer monitor displaying a large envelope icon and floating chat bubbles.
  • A playful 3D claymation-style illustration depicts a business presentation set against a solid terracotta background.
  • A vibrant 3D stylized illustration features two hands emerging from an open teal laptop, interacting with physical cleaning brushes on a split teal and…
  • A stylized 3D clay-style illustration features a bespectacled man with orange hair and a teal suit working at a laptop.
  • A claymation-style 3D illustration shows two businessmen in blue suits sitting across from each other at a white table, with a small white robot standing…
  • A whimsical still-life photo featuring objects hand-crafted from colorful modeling clay.
  • A minimalist logo features a solid, deep plum rounded square centered on a plain white background.
  • This 3D digital illustration features a stylized computer setup surrounded by floating marketing icons on a solid rose-pink background.
  • A 3D claymation-style illustration features four professionals gathered around a circular table that projects a glowing holographic screen with the text "AI"…
  • A vibrant claymation-style scene set against a flat turquoise background features a colorful rainbow arching over a red clay person figurine.
  • A 3D clay-style illustration of a purple and blue robot sitting at a desk and sending emails on a computer against a deep blue background.
  • A high-angle photo features a desktop monitor and data visualization elements sculpted entirely from colorful modeling clay against a bright lime-yellow…
  • This playful 3D claymation-style illustration features small professional figures gathered around a laptop displaying a glowing 'AI' hologram.
  • The word "Salesforce" is sculpted from multi-colored modeling clay, featuring individual letters in shades of orange, pink, and teal with visible thumbprints…
  • A whimsical 3D claymation-style scene features two hands interacting with a clay tablet displaying a cloud, bar graphs, and a pie chart.
  • A vibrant 3D claymation-style illustration features a team of diverse professionals collaborating around a glowing, central 'AI' chip icon.
  • A claymation-style illustration features a firm handshake between two robotic hands against a solid teal background.
  • A vibrant claymation-style sculpture of a blue office building with pink columns sits centered on a solid yellow background.
  • A 3D clay-style digital illustration features a blue desktop monitor surrounded by a swarm of floating envelopes.
  • A side profile of a clay-textured human brain sits against a solid peach background, centered in a wide horizontal crop.

Download Clay’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Clay’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 406 images and the logos. The font files belong to Clay Labs, Inc, so they’re left out.

Download the Brand SkillZIP, 25.0 MB

clay-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ imagery-and-illustration.md

│ ├ product-interface.md

│ ├ editorial-imagery.md

│ ├ voice.md

│ ├ colors.md

│ ├ logo.md

│ └ typography.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from clay.com on 30 Oct 2026. It isn’t Clay’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Clay and its logos are trademarks of Clay Labs, Inc. Rainbrand isn’t affiliated with or endorsed by Clay Labs, Inc.

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