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(Brand guidelines) // Developer tools

PostHog brand
guidelines

PostHog’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from posthog.com.

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About PostHog

PostHog is a developer-first product platform that brings analytics, session replay, feature flags, experiments, and related tools together so teams can understand and improve their products. Its brand pairs a practical, technical foundation with an approachable, playful streak: clear product communication, warm hedgehog characters, and a willingness to make even serious topics entertaining.

Use the standard full-color logo, the gradient hedgehog logomark beside the PostHog wordmark, by default on light backgrounds. On dark or colored backgrounds, always use the white logo, never the full-color one. Use the black logo only when a single-color mark is needed on a light background, and the stacked logo for tall or square spaces.

Use the logomark on its own only at small sizes, such as favicons, app icons and avatars. Never recolor parts of it, such as turning the hedgehog’s face white on a dark background. Leave clear space at least the height of the “P” in PostHog around the logo, and don’t use the full logo below 80 px wide.

PostHog colors

  • Red

    Brand color and links

    HEX
    RGB

  • Yellow

    Brand accent

    HEX
    RGB

  • Blue

    Brand accent

    HEX
    RGB

  • Text

    Text on light backgrounds and dark-mode background

    HEX
    RGB

  • Background

    Light background and dark-mode text

    HEX
    RGB

  • Accent

    Panels and secondary surfaces

    HEX
    RGB

  • Gray

    Muted details

    HEX
    RGB

PostHog fonts

  • RoundHog

    Headings · 700, Body · 400

  • Squeak

    Marketing headlines with hedgehog art · 700

  • Loud Noises

    Quotes in hedgehog artwork

  • Source Code Pro

    Code

Font names only. The Brand Skill download doesn’t include font files.

PostHog’s voice

Write plainly, directly, and with a friendly, self-aware sense of humor. PostHog can make technical details accessible without talking down to its audience. Prefer specific explanations and useful context; use a joke or unexpected turn to add personality, not to obscure the point.

The voice is candid and informal, often addressing readers directly. It can be cheerfully blunt, lightly irreverent, or deliberately odd, while remaining clear about what the product does and what the reader should do next.

For serious topics, keep the information legible and accurate, then use plain-language summaries or a light touch to make it easier to engage with. Do not let humor blur important distinctions.

  • “PostHog is the context layer for your product”
  • “If nothing else has sold you on PostHog, hopefully these classic marketing tactics will”
  • “We don’t do sleazy marketing or sales tactics”
  • “We don’t want to be another boring B2B SaaS company”

Dos and don’ts

Do

  • Keep the palette limited: warm off-white backgrounds, near-black text, and red, yellow or blue used sparingly, with solid backgrounds rather than gradients.
  • Use RoundHog for headings and body copy, Squeak in uppercase bold only alongside hedgehog art, and Source Code Pro for code.
  • Make technical messages direct and useful; explain the product in terms of what people can do with it.
  • Add wit, unusual ideas, and friendly informality where they help make the message memorable.
  • Use PostHog’s own logo and its hand-drawn hedgehog artwork to make brand work recognizably PostHog.
  • Keep serious information clear even when presenting it playfully.

Don’t

  • Don’t let jokes or quirky presentation make product or legal information unclear.
  • Don’t make the voice sound stiff, vague, or detached from the people building products.
  • Don’t use humor as a substitute for a specific explanation or practical next step.
  • Don’t imitate generic enterprise software language when a direct, human explanation will do.
  • Don’t put the full-color logo on a dark background or recolor parts of the logomark; use the white logo instead.
  • Don’t use AI-generated hedgehog art or redraw Max, the hedgehog mascot.

PostHog imagery

90 images from posthog.com, in 3 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Brand world and campaign imagery

57 images

PostHog’s marketing imagery balances playful, oddball concepts with practical product storytelling. Use unexpected props, retro or physical-world metaphors, and bold editorial scenes when they reinforce the point. Background treatments include light and dark backgrounds, textured surfaces, and spacious warm-neutral settings. These are visual options, not requirements for every composition.

  • A light-green software modal window sits atop a blurred grassy background, featuring the PostHog logo and a quirky cartoon hedgehog dressed as Steve Jobs.
  • A light green digital pop-up window features the PostHog logo and a quirky hedgehog character dressed in a black turtleneck and glasses.
  • A man in a green Godzilla-style monster suit breathes a massive, layered paper-cut flame across a stylized city skyline.
  • A high-angle, 3D stylized rendering of a business-themed board game inspired by Monopoly, featuring brown paper envelopes labeled 'POSTHOG 500' as currency.
  • A high-angle 3D illustration shows a complex, tech-themed board game with a miniature fire erupting from a 'Market Research Expense' tile.
  • A repeating geometric graphic pattern features interlocking angular lines in two shades of light beige and tan.
  • A dark, minimalist geometric pattern features interlocking diagonal lines in a deep charcoal and black palette.
  • An isometric cartoon illustration depicts a chaotic office of cubicles staffed by hedgehog characters in white coats.
  • A low-poly 3D digital illustration depicting a vast, textured green field from a high-angle perspective.
  • Six tactile, paper-craft blocks are arranged into two rows, each featuring a letter or symbol from the word 'PHOSTG' in a whimsical garden setting.
  • A 3D papercraft diorama spelling 'PHO SGT' across seven distinct cubes, each featuring hedgehogs engaged in gardening or outdoor activities.
  • A whimsical green cartoon hedgehog with dark brown quills peeks through a hole in a large green dollar bill that it holds with its paws.
  • A cartoon illustration of a brown hedgehog tucked into a plush white bed, resting its head on a pillow with a weary, half-lidded expression.
  • A cartoon illustration of a hedgehog dressed as a stressed businessman in a navy suit and long polka-dot tie.
  • A sharp, geometric graphic of a sage green tuft of grass composed of five distinct pointed blades.
  • A graphic cutout of a grass tuft with three distinct, sharp blades of varying heights.
  • A retro-style software product shot features a bulky white retail box and a matching CD-ROM for 'PostHog 3000'.
  • A minimalist graphic illustration of a sage green tuft of grass composed of five sharp, angular blades.
  • A light-colored website header or graphic featuring a list of chapters for a 'Company handbook' under the PostHog logo.
  • A charming, hand-drawn illustration features a brown hedgehog with rosy cheeks sitting in a yellow beanbag chair while using a grey laptop.
  • A PostHog branded graphic displays a software dashboard screenshot featuring area charts and a pie chart for website referrer trends.
  • A minimalist geometric logo featuring three overlapping triangle outlines with rounded corners, arranged to resemble mountain peaks.
  • A clean dashboard layout displays eight white metric cards arranged in two rows of four.
  • A software interface modal titled '2 annotations • Week of August 14, 2022' displays two logged changes in a clean, white-and-grey list format.
  • A software dashboard screenshot titled 'Visited Pricing Page + Showed Intent (Conversion Trend)' displays a blue line graph tracking conversion rates from…
  • A clean screenshot of a digital analytics dashboard featuring six cards organized in two rows.
  • A digital analytics dashboard widget titled 'Unique Sessions by Website Section' displays a horizontal bar chart against a white background with a thin grey…
  • A software interface screenshot displays a blue line graph titled "Pages Per User" tracking data from June to September 2022.
  • A digital analytics dashboard displays a line chart titled 'Monthly Search Volume Over Time' from 2018 to 2022.
  • A screenshot of a digital data dashboard titled "SEO Article Performance (Combined)" showing a stacked bar chart of unique sessions from December 2021 to…
  • A vibrant orange, square button icon with soft, rounded corners and a subtle 3D depth effect along the bottom edge.
  • A clean UI screenshot of a marketing funnel dashboard titled 'Visited Blog + Showed Intent (Total)'.
  • A software dashboard screenshot displays a blue line graph titled 'Visited Blog + Showed Intent (Trend)' tracking percentages from March to September 2022.
  • A clean software screenshot of a PostHog funnel analysis card titled 'Open Source Session Recording Blog + Intent.' Two steps are visible in blue progress…
  • A flat-style illustration of a quirky grey robot with a satellite dish head and green digital eyes dominates the right side of a bright blue field.
  • A whimsical illustration shows a cartoon hedgehog reclining comfortably in the driver's seat of a sleek, purple self-driving car against a soft peach…
  • A cartoon hedgehog with sunglasses and a toothpick drives a sleek yellow convertible on a pale lavender background.
  • A cartoon illustration featuring a bear judge dressed in a black robe and a large brown textured wig, holding a gavel on a soft pink background.
  • A flat graphic illustration features a cartoon hedgehog with its eyes closed, holding an orange and white megaphone.
  • A flat-style digital illustration on a pale mint background features a scholarly brown hedgehog in the bottom-right corner, wearing round glasses and holding…
  • A collection of colorful, low-poly cleaning tools, including a green mop, lime bucket, and various bottles, sits against a blue grid background.
  • A cartoon hedgehog dressed as a film director sits in a folding chair against a pale mint background, holding a clapperboard that says "REPLAY".
  • A cartoon hedgehog superhero stands heroically against a pale peach background, wearing an orange mask, orange cape, and a blue suit emblazoned with a white…
  • A digital graphic features bold black text at the top reading '6 things I've learned in 6 years at PostHog,' with the words 'I've learned' highlighted by a…
  • A cartoon illustration features a hedgehog character dressed in business attire with a blue shirt and yellow tie, holding an orange rotary telephone receiver…
  • A yellow origami hard hat sits in the lower right against a light blue grid background.
  • A whimsical digital graphic features a cartoon sloth with pink hair lounging on pink clouds while holding a swirl lollipop.
  • A cute, round cartoon hedgehog dressed as a fantasy adventurer stands amidst swirling wind and falling leaves.
  • A cute cartoon illustration of a hedgehog knight clad in light-blue plate armor, triumphantly hoisting a silver sword.
  • A whimsical cartoon illustration features a smiling brown hedgehog dressed as a wizard in a navy blue robe and matching pointed hat.
  • A pair of whimsical, garden gnome-hedgehog hybrids stand side-by-side in this cute digital illustration.
  • A whimsical cartoon illustration depicts a family of three hedgehogs gathered around a steaming pot labeled 'PORRIDGE'.
  • A retro-style software product shot features a white cardboard box and a matching CD-ROM for 'PostHog 3000'.
  • A vertical white pentagonal award badge from G2 featuring an orange ribbon graphic.
  • A digital banner features a whimsical, 3D isometric garden scene where hedgehogs in hats tend to square planters that form the letters 'PH'.
  • A wide horizontal banner displays the text 'Your product's context layer' against a soft green field, accented by a hand-drawn blue arrow.
  • A wide graphic banner featuring a 3D isometric garden scene where a stylized hedgehog gardener waters geometric crops.

Hedgehog characters

16 images

Use PostHog’s expressive hedgehog characters to make technical subjects feel approachable and memorable. The characters often act out the product idea: presenting findings, inspecting traces, filming replays, taking surveys, or toggling a feature flag. Keep the concept legible and let the character’s action carry the joke or story.

  • A serious-looking cartoon hedgehog with a large mane of brown quills stands wearing a blue sweater vest over a collared shirt while holding a clipboard.
  • A flat cartoon illustration features a scholarly brown hedgehog wearing round glasses and a black turtleneck, gesturing toward a light beige presentation board.
  • A cartoon illustration of a smiling hedgehog wearing an orange shirt and blue pants, holding a large donut-shaped chart high with its left hand.
  • A stylized, thick-lined cartoon illustration of a hedgehog director wearing a black beret and sitting in a wooden director's chair.
  • A whimsical cartoon illustration shows a small hedgehog nestled in a large, orange beanbag chair, contentedly eating popcorn from a striped tub.
  • A cartoon illustration of a round, moustachioed hedgehog explorer dressed in a green safari jacket and wide-brimmed pith helmet.
  • A whimsical illustration featuring two round hedgehogs engaged in digital video production.
  • A cartoon tan hedgehog with a large brown spiny back waves its arm toward three circular icons stacked vertically.
  • This playful 2D illustration features a cartoon hedgehog wearing glasses and blue clothing, holding an oversized pencil and a clipboard.
  • A cartoon illustration of a studious brown hedgehog detective wearing spectacles.
  • A screenshot of an AI observability dashboard displaying details for a 'generate reply' task using gpt-4.1.
  • A cartoon illustration of a determined brown hedgehog dressed as a ground controller for an airport.
  • A distressed, sweating cartoon hedgehog with brown quills and a tan face stares wide-eyed while gripping a grey gear shift lever.
  • A cartoon illustration of a round hedgehog character dressed in a professional charcoal gray business suit, white shirt, and orange tie.
  • A cartoon illustration of a hedgehog styled as a pop singer with long blonde hair and a tiered lavender dress.
  • A horizontal logo for PostHog featuring a stylized hedgehog icon to the left of the brand name.

Product interface imagery

17 images

Use authentic PostHog product screens to show the platform in context. Interface imagery includes analytics views, replay timelines, survey tooling, AI observability traces, feature flag controls, and editor or MCP experiences. Preserve the recognizable product experience when using these captures; do not replace it with a generic analytics dashboard.

  • A complex, multi-layered stacked area chart screenshot displays data over the 'Last 30 days' from late July to August 2025.
  • A screenshot of a dark-mode analytics dashboard displays a complex, multi-colored stacked area chart representing data over the "Last 30 days." The chart…
  • A screenshot of an AI chat interface window titled 'Inventory browsing e...' showing a workflow for session analysis.
  • A dark-mode software interface screenshot shows an AI agent assistant responding to a prompt about optimizing inventory browsing on tenant sites.
  • A digital analytics dashboard displays a conversion funnel with four numbered steps, starting with 'User signed up' at 100% and ending with 'Shared a song…
  • A close-up software screenshot shows a developer console's Inspector tab overlaid on an RV Envy search page.
  • A detailed screenshot of a web developer console interface showing a side-by-side view of an 'RV Envy' search engine site and its diagnostic 'Inspector' panel.
  • A close-up screenshot showing a developer's inspector console overlaid on a motorhome dealership website.
  • A digital analytics dashboard displays 'Survey performance' data for a poll asking, 'Question 1: Do you like pineapple on pizza?' with a pizza slice emoji.
  • A dark-themed software dashboard screenshot displaying survey performance metrics for a poll titled "Do you like pineapple on pizza?".
  • A digital UI graphic depicts a vertical dropdown menu enclosed in a thin blue frame with rounded corners.
  • A flat, cartoon illustration depicts a tan hedgehog character with a thick brown spined back, dressed as a professional in a white button-down shirt, teal…
  • A screenshot of an AI observability dashboard for tracking Large Language Model performance and costs.
  • A dark-mode software interface displays an LLM observability dashboard with a sidebar titled 'Tree' tracking an execution trace named 'fix hogql query'.
  • A screenshot of a software dashboard displaying a 'Variant keys' table for A/B testing or feature flags.
  • A dark-mode software interface displays a table of 'Variant keys' for A/B testing feature flags.
  • A software interface screenshot displays a 'Variant keys' configuration section for feature flag management.

More from the Brand Skill

Brand foundation

PostHog exists to equip every developer to build successful products. It brings product context and the tools to act on it together, helping teams understand users, make better product decisions, and move from shipping to observing and iterating.

Speak to engineers and product teams as capable people who want to build, learn, and ship. Emphasize practical outcomes, connected context, and useful tools in one place. The brand is ambitious about what software teams can accomplish, while staying grounded in the work of building successful products.

PostHog values ownership, transparency, unusual ideas, proactive action, and optimism. Use those as creative cues: be candid, share useful context, take a distinctive angle, and make the next step feel possible.

Download PostHog’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow PostHog’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 90 images and the logos. The font files belong to PostHog Inc, so they’re left out.

Download the Brand SkillZIP, 5.0 MB

posthog-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ brand-foundation.md

│ ├ dos-and-donts.md

│ ├ color.md

│ ├ imagery-brand-world.md

│ ├ imagery-hedgehogs.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice-and-tone.md

│ └ imagery-product-interface.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from posthog.com on 30 Oct 2026. It isn’t PostHog’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

PostHog and its logos are trademarks of PostHog Inc. Rainbrand isn’t affiliated with or endorsed by PostHog Inc.

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