Bloom is now Rainbrand

(Brand guidelines) // Music and audio

Spotify brand
guidelines

Spotify’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from spotify.com.

Download the Brand Skill

About Spotify

Spotify is a global music, podcast, and audio streaming platform built around discovering, playing, and sharing audio. Its digital experience pairs a dark interface with bright green accents and clear, listener-focused messaging.

Spotify’s full logo combines the circular icon with the Spotify wordmark. Use the full logo wherever there is room, and the icon on its own only when space is tight or Spotify is already established. The wordmark never appears without the icon.

The green logo is the primary colorway and belongs on black or white. On any other background, use the black logo on light colors and the white logo on dark colors. Keep clear space equal to half the icon’s height around the logo.

Spotify colors

  • Spotify Green

    Signature brand color

    HEX
    RGB

  • Black

    Backgrounds, and the logo on light backgrounds

    HEX
    RGB

  • White

    Text and logo on dark backgrounds

    HEX
    RGB

  • Dark gray

    App backgrounds and surfaces

    HEX
    RGB

Spotify fonts

  • Spotify Mix UI Title

    Headings · 700

  • Spotify Mix UI

    Body and interface · 400, Buttons and labels · 700

Font names only. The Brand Skill download doesn’t include font files.

Spotify’s voice

Write in plain, direct language that starts with what listeners can do or enjoy. Keep benefits specific and easy to scan. Spotify’s product copy speaks directly to the listener and explains features in practical terms.

  • “The world is listening here”
  • “Shaping the big moments in music”
  • “Sign up to get unlimited songs and podcasts with occasional ads. No credit card needed”
  • “What do you want to play?”

Dos and don’ts

Do

  • Use Spotify Green as the resting color that makes Spotify recognizable, paired with black and white.
  • Use the full logo wherever there is room; use the icon alone only when space is tight or the brand is already established.
  • Put the green logo only on black or white; use the black logo on other light backgrounds and the white logo on dark ones.
  • Set headings in Spotify Mix UI Title and body and interface copy in Spotify Mix UI.
  • Write directly to listeners and make product benefits clear.

Don’t

  • Don’t rotate, stretch or recolor the logo, fill in the lines of the icon, or use the logo as a letter in a word.
  • Don’t use the Spotify wordmark without the icon.
  • Don’t place the logo in a busy or low-contrast area of an image or on top of text.
  • Don’t make feature copy vague when a practical listener benefit can be stated clearly.

Spotify imagery

16 images from spotify.com, in 2 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Discovery imagery

14 images

Spotify’s discovery experience uses visual tiles for radio recommendations and browsing categories. Keep these images in their role as content and discovery artwork, rather than treating them as Spotify identity marks.

  • A lavender graphic featuring three circular portraits of men on a flat purple background.
  • A square Spotify Radio graphic features a vibrant pink background with three circular artist portraits and the bold text 'Zach Bryan' at the bottom.
  • A vibrant pink Spotify Radio graphic features a large black-and-white circular portrait of Drake in the center, showing his profile with braided hair and a…
  • A Spotify Radio playlist graphic features three circular portals showing different photos of the band Fleetwood Mac against a solid yellow background.
  • A digital graphic for Spotify Radio features three circular portraits arranged in a row against a solid light blue background.
  • A Spotify Radio graphic for Sabrina Carpenter features three circular portrait cutouts arranged horizontally against a solid peach background.
  • A peach-colored Spotify Radio graphic featuring three circular artist portraits.
  • Three circular black-and-white artist portraits are horizontally aligned against a solid coral-red background, featuring Post Malone prominently in the…
  • A square Spotify Radio graphic for Chris Stapleton features three circular portraits against a solid mint-green background.
  • A mint-green digital graphic features three circular artist portraits arranged in a row above the bold black text 'Taylor Swift'.
  • Large, white serif typography reading "THE JOURNAL." dominates the center of this square graphic.
  • A square graphic features bold, layered text reading "The BIG PICTURE" centered over a minimalist illustration of a vintage movie camera.
  • A teal-and-white illustrated headshot of a man with short hair and a smile sits atop the text 'the BILL SIMMONS PODCAST' on a solid black background.
  • A shimmering gold and silver disco ball glows against a dark, star-speckled background, split vertically by cool and warm light.

Product imagery

2 images

Spotify’s product pages combine concise feature messaging with visual material that introduces a listening experience. Use product imagery to support the specific feature or content being described.

  • A screen capture of the Spotify desktop application displayed on a sleek silver laptop.
  • A minimalist black UI element kit featuring a small rounded square on the far left, followed by a large solid square and two thick horizontal bars with…

Download Spotify’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Spotify’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 16 images and the logos. The font files belong to Spotify AB, so they’re left out.

Download the Brand SkillZIP, 657 KB

spotify-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ voice.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ discovery-imagery.md

│ └ product-imagery.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from spotify.com on 30 Oct 2026. It isn’t Spotify’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Spotify and its logos are trademarks of Spotify AB. Rainbrand isn’t affiliated with or endorsed by Spotify AB.

Make one for
your brand.

Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date.

Get startedRead the docs

  1. Open the Rainbrand plugin and add it.

    Open Rainbrand plugin (opens in a new tab)

  2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex.

See all brands
The brand layer for agents

Rainbrand builds and maintains shared brand context for your agents and products

Get startedRead the docs (opens in a new tab)