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(Brand guidelines) // Retail

Target brand
guidelines

Target’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from target.com.

Download the Brand Skill

About Target

Target is a general merchandise retailer with stores and digital shopping experiences spanning everyday essentials, home, apparel, food, and seasonal occasions. Its brand pairs an accessible, curated shopping experience with the signature “Expect More. Pay Less.”

Use Target’s standalone Bullseye as the primary symbol. Use the red-and-white mark on clean, uncluttered backgrounds and preserve its recognizable concentric-circle construction.

Target’s footer also uses a wordmark-and-tagline lockup. Keep “Expect More. Pay Less.” with that lockup when reproducing it; do not treat the tagline as part of the standalone symbol.

Target colors

  • Target red

    Signature color, the Bullseye and primary actions

    HEX
    RGB

  • White

    Backgrounds and contrast

    HEX
    RGB

  • Charcoal

    Primary text

    HEX
    RGB

Target fonts

  • Helvetica for Target

    Headings · 700, Body · 400, Buttons · 700

Font names only. The Brand Skill download doesn’t include font files.

Target’s voice

Write in a warm, upbeat, practical voice. Make shopping feel easy and discovery feel inviting; speak directly to the reader and connect style, value, and usefulness. Use short, energetic headlines and concise supporting copy.

  • “Expect More. Pay Less.”
  • “Discover 800+ new home essentials. Think elevated style & timeless design for every room in your home”
  • “The membership that unlocks the best of Target”
  • “Bring Home Holiday Magic”
  • “Make it merry together”

Dos and don’ts

Do

  • Use Target red as a distinctive accent and pair it with white, charcoal text, and quiet neutral surfaces.
  • Keep the Bullseye clear and recognizable; use the wordmark-and-tagline lockup when that complete signature is needed.
  • Lead with a useful benefit or inviting idea, then make the next step easy to understand.
  • Write directly to the shopper in a friendly, upbeat voice. Use concise headlines and plain, helpful supporting copy.
  • Keep promotional terms and qualifiers close to the offer they describe.

Don’t

  • Don’t distort, redraw, or visually clutter the Bullseye.
  • Don’t let promotions, badges, or decorative elements overpower the main message or product.
  • Don’t present prices, savings, eligibility, availability, or delivery terms as universal when they depend on the offer or location.
  • Don’t use stiff, dense copy when a clear, conversational sentence will do.

Target imagery

206 images from target.com, in 2 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery

136 images

Use bright, welcoming retail imagery that helps shoppers imagine products and occasions in their lives. Target’s seasonal pages combine a clear editorial lead, browsable category imagery, and curated discoveries. Festive treatments range from cozy, classic home scenes to colorful, playful holiday details; treat each seasonal treatment as campaign-specific rather than a universal color or styling rule.

For gifting and registries, use warm, celebratory visuals and approachable imagery that supports a range of recipients, occasions, and ways to give. The Diwali campaign presents its celebration through dedicated editorial and category imagery; keep culturally specific creative respectful and relevant to the occasion.

Use seasonal campaign art to signal the occasion quickly, then support it with useful category choices and clear offer communication. Halloween campaigns pair a seasonal lead with browseable categories and deal-focused creative.

For broad retail browsing, keep imagery easy to scan and organized around categories, newness, and featured collections. Target’s home and Threshold pages show how category tiles and seasonal highlights can lead into product discovery.

  • A decorative deep red festive sign with a arched top and white trim borders.
  • A festive red plaid bow graphic with a satin-like finish and soft shadows underneath.
  • A vibrant red, house-shaped advent calendar with twenty-five numbered compartments sits against a dark teal background, surrounded by festive ornaments and a…
  • A square cream-colored decorative pillow features a detailed illustration of a Christmas tree adorned with red bows and tiny ornaments, set against a warm…
  • A collage of holiday-themed bathroom accessories showcases a festive green and white color palette.
  • A wide horizontal graphic features a vibrant red plaid band sandwiched between a dark burgundy strip at the top and a large cream-colored field below.
  • Two cream-colored flameless pillar candles with a birch-bark texture stand on gold-finished metal pedestals, creating a warm holiday scene.
  • A collection of ceramic holiday tea light houses and a dark green ceramic pine tree sit on a neutral gray shelf.
  • A vibrant red paneled wall serves as the backdrop for a festive holiday scene featuring a heavily flocked Christmas tree adorned with red, white, and silver…
  • A festive indoor holiday scene features a white faux-fur and a tan sherpa stocking hanging from a teal mantle.
  • A festive lifestyle photo features a cream-colored sofa decorated with Christmas textiles next to a lit tree with red and gold ornaments.
  • A close-up shot of a hand holding a smartphone displays a screen titled "THE DINO DEN," featuring a young boy laughing while playing with a Jurassic World…
  • A smiling, multi-ethnic family of four and their small dachshund pose together in matching red and green plaid pajamas.
  • A festive product photo features a plush penguin wearing a light blue beanie and goggles, peering out from a red wooden gondola lift.
  • A Nintendo Switch console displaying 'Pokémon Poképia' sits on a deep green table surrounded by festive holiday items.
  • A digital graphic showcases the Target app on a smartphone alongside a pink Hello Kitty toy camera and a smiling young girl with braided hair.
  • A deep red, wide decorative plaque graphic features a subtle pink border and arched top.
  • A fabric bird figurine stands centered against a neutral backdrop, dressed in festive winter attire.
  • A trio of glittery gift box ornaments in red, green, and cream stand against a plain light background.
  • A tall, slender artificial Christmas tree stands centered against a neutral, off-white background.
  • A red and green tartan plaid Christmas tree skirt is neatly folded and angled on a plain off-white background.
  • A faceted, gold-painted eight-point star tree topper is mounted on a coiled metal spring base atop a green pine tree.
  • A festive Christmas tree ornament featuring a miniature red metallic puffer jacket with white faux-fur trim on the hood, cuffs, and hem.
  • A studio product shot of a small segment of white Christmas string lights against a plain, light cream background.
  • A single dark brown, plush Christmas stocking is oriented diagonally against a neutral cream backdrop.
  • A vibrant red velvet ribbon with long tails is tied at the top of a lush, evergreen Christmas wreath.
  • A square, cream-colored decorative throw pillow featuring a charming, hand-painted red colonial-style house in a winter scene.
  • A folded red, green, and white plaid blanket is presented as a clean product shot against a neutral, off-white background.
  • A close-up studio shot highlights a festive bedding set with a classic tartan plaid pattern in deep red, white, and dark green.
  • A cream-colored shower curtain features a delicate, all-over botanical print of light blue-green leaves and small red berries.
  • A minimalist graphic logo featuring gold and black text on a pale cream background.
  • A minimalist logo for 'Hearth & Hand with Magnolia' is centered on a light cream background.
  • A joyful Black woman with a large afro and a wide, beaming smile is the center of this vibrant studio photograph against a solid soft pink background.
  • A flat, minimalist vector illustration of a white stork in flight, wearing a coral-pink delivery cap and carrying a white gift box tied with a pink ribbon in…
  • A stylized flat illustration featuring two interlocking gold wedding bands set against a soft pale yellow circular backdrop.
  • A flat vector illustration of a desk organizer set against a light blue circle.
  • A flat vector illustration depicts a white plastic laundry basket overflowing with college dorm essentials against a pale cream circular backdrop.
  • A bold, flat graphic illustration features a stylized pink and red gift box tied with a thick, dark burgundy ribbon.
  • A flat, stylized graphic of a pink layer cake centered within a soft pink circular frame.
  • A flat vector illustration of a two-story cream and yellow house set within a light blue circle.
  • A minimalist flat illustration shows two brown hands holding a white gift box tied with a pink ribbon against a soft pink circular backdrop.
  • A flat, geometric illustration of a retail store building featuring a tall red pillar emblazoned with a white bullseye logo.
  • A minimalist, flat graphic of a delivery truck facing right, composed of geometric shapes.
  • A flat vector illustration depicts a smiling woman with dark hair walking up concrete stairs toward a white front door.
  • A vibrant graphic banner with a magenta background displays the word "DIWALI" in bold, yellow serif lettering with a marquee-style dot pattern and black drop…
  • A group of six colorful unscented tea light candles are arranged in a staggered formation on a bright yellow, rounded backdrop.
  • A top-down studio shot features a vibrant yellow diamond-shaped background set against white.
  • The purple cover of a children's board book titled "Diwali" features an illustration of two children creating a large, colorful floral rangoli on the floor.
  • A vertical orange stand-up pouch of Good & Gather 'Lightly Salted Roasted Whole Cashews' is centered against a vibrant yellow diamond background.
  • A single, small four-pointed star in a vibrant golden yellow sits in the upper right corner of a solid teal square.
  • A dark green rectangular gift tag graphic features a decorative scalloped border and a green and black tartan plaid bow centered at the top.
  • A blonde woman with red lipstick and a bright red sweater smiles while holding two stacked, red-wrapped gift boxes tied with satin ribbons.
  • A smiling Black man with a goatee holds a green plaid gift box tied with a bright green satin bow against a beige background.
  • A cheerful young woman with long dark hair and gold hoop earrings laughs heartily while clutching a large gift box against a neutral tan background.
  • A portrait of a young blonde boy smiling as he holds a large gift wrapped in green and grey plaid paper with a bright green satin bow.
  • A minimalist graphic featuring the word "BABY" in bold, white sans-serif uppercase letters centered on a solid deep forest green background.
  • A square graphic features the word "ANYONE" in bold, white, uppercase letters centered against a deep forest green background.
  • The word "PETS" is centered in bold, white sans-serif capital letters on a solid forest green background.
  • The word "HOSTS" is centered in bold, white sans-serif capital letters against a solid dark forest green background.
  • The word "TEACHERS" is centered in bold, white sans-serif typography against a solid deep forest green background.
  • A vibrant red graphic features a prominent white search bar centered in the lower half of the frame.
  • A collage of high-tech gadgets set against a dark forest green backdrop.
  • An open Dossier 'The Gift of Scent Advent Calendar' stands against a vibrant red backdrop, surrounded by several fragrance products.
  • A vibrant collection of skincare gift sets is arranged against a dark teal background.
  • A joyful young boy in a denim shirt beams as he balances an oversized stack of holiday gifts against a vibrant pink background.
  • A collection of holiday-themed beauty and bath products is arranged against a solid rose-pink background.
  • A flat-lay product shot displays multiple skincare gift sets arranged diagonally across a dark forest green background.
  • A top-down studio product shot displays an assortment of colorful beauty and fragrance items against a dark forest-green background.
  • A collage of Barbie products highlights a close-up of a classic blonde Barbie doll wearing a shimmering red satin gown with a large structural bow.
  • A smartphone screen displaying a Target wish list interface titled "Gifting made easy" is centered between a pink Hello Kitty digital camera and a young girl…
  • A decorative Halloween graphic features the text "NIGHT OF HALLOWEEN" in bold, white Serif letters on a black arched placard.
  • A vertical stack of three carved jack-o'-lantern pumpkins glows warmly against a neutral cream background.
  • A matte black, gothic-style haunted house candle holder stands against a soft beige background.
  • A young girl with purple-tinted curly hair smiles playfully in a purple and black witch costume against a light cream background.
  • A 9 oz variety pack of Reese's peanut butter Halloween shapes featuring Pumpkins, Bats, and Ghosts on a vibrant orange bag with purple edges.
  • A woman with long blonde hair and a neutral expression wears a button-down, short-sleeved orange pajama top featuring a black line-art pattern of pumpkins…
  • A whimsical white ghost with a surprised expression is centered on a matte black circular plate.
  • A whimsical purple and black paper spider decoration is centered against a flat, pale beige background.
  • A white, round Halloween candy bowl features a cutout skull face with large oval eyes and a jagged mouth.
  • A vertical product shot of an oval-shaped plastic face paint palette containing twelve vibrant circular paint wells and two dual-tipped foam applicators.
  • The colorful cover of the children's lift-the-flap book 'Little Blue Truck's Halloween' is displayed against a plain beige background.
  • A detailed LEGO haunted mansion set sits at a centered angle, featuring light green paneled walls, boarded-up windows, and a dark peaked roof topped with a…
  • A top-down studio photograph of a whole pepperoni pizza shaped like a pumpkin, complete with a small doughy stem at the top.
  • A flat-lay product photo of a four-piece pumpkin carving kit in bright orange and black.
  • A bright orange greeting card features a friendly, undulating white ghost illustration with purple bubble lettering inside that reads "HAPPY HALLOWEEN".
  • A high-angle studio product shot of a heavy-duty storage tote with a black base and a textured yellow-orange lid.
  • A vibrant studio shot features two Halloween-themed candy bags stacked on a dark gradient background.
  • Four partially completed Halloween jigsaw puzzles depicting a smiling white ghost, a green-outlined skull with red eyes, a grinning black cat, and a…
  • A matte black, Victorian-style haunted house lantern glows from within, set against a dark gray background with a black bat silhouette and a spindly branch.
  • A glittery, bright orange jack-o'-lantern with a wide, smiling face and crescent-shaped eyes sits nestled within dark, shimmering black clouds.
  • A festive horizontal banner featuring a dense row of puffy, cartoon-style black clouds covered in glittering silver speckles.
  • A trio of faceted golden stars floats against a dark charcoal background.
  • Two golden, four-pointed stars with a beveled, metallic texture are positioned diagonally against a solid dark gray background.
  • A square graphic featuring a solid black field accented by three shimmering, three-dimensional gold stars in the corners.
  • A set of three three-dimensional, metallic gold stars are scattered against a solid charcoal gray background.
  • A flat-style circular graphic featuring a cozy home decor vignette against a light grey background.
  • A high-angle product shot features a 'Cinnamon Cheer' scented candle in a translucent burgundy glass jar decorated with ornate gold holiday patterns.
  • A modern, cream-colored barrel chair sits centered in a minimalist studio product shot.
  • A neat stack of sage green bedding is centered against a clean white background in this minimalist product shot.
  • A sleek silver KitchenAid tilt-head stand mixer with a polished stainless steel bowl is shown from a profile view against a light gray circular background.
  • Four thick, taupe-colored towels are folded neatly and stacked in a vertical pile against a plain light gray background.
  • Centrally positioned, the bold text "New Arrivals" is written in a dark charcoal, sans-serif typeface across two stacked lines.
  • A square throw pillow featuring a textured plaid wool pattern in earthy tones of olive green, charcoal, rust, and cream.
  • A plush lavender rhino toy stands tall on a solid light tan background, viewed from a three-quarter angle.
  • A glossy, white ceramic pumpkin with a matte tan stem sits centered against a solid beige background.
  • A dark, ornate wooden frame showcases a painterly illustration of a classic bedsheet ghost with two simple black eyes.
  • A cream-colored KitchenAid Artisan stand mixer with a striking copper-finished metal bowl is shown in profile against a soft tan background.
  • A minimalist sofa crop focuses on a light grey heathered fabric upholstery with a rectangular track arm.
  • A promotional graphic features a glowing electric fireplace stove with burning logs on the right, contrasted by two Levoit appliances on the left.
  • A top-down product shot features a traditional Persian-style rug layered over a textured brown rug with white geometric patterns.
  • A close-up studio shot highlights a stack of three neatly folded linen bedding pieces in a natural, sandy beige color.
  • Two light blue plush platypus toys rest on a cozy bed dressed in powder blue and white leaf-patterned bedding.
  • A top-down studio shot features three white candles set against a deep forest green background, accented by holiday elements.
  • A luxuriously layered bed featuring dusty blue quilted velvet bedding and floral patterned sheets sits against a navy blue wall.
  • A close-up studio shot highlights the elegant texture of a clear glass coupe with a thin gold rim.
  • A single, bulbous clay jar with a matte terracotta finish sits against a plain, off-white background.
  • A close-up studio shot of a bed featuring a dusty blue quilted coverlet with a distinct, puffed square pattern.
  • A set of three dark brown, stone-textured bathroom accessories is arranged on a neutral, off-white surface.
  • A minimalist product photo features two vertical stacks of speckled ceramic bowls against a plain, off-white background.
  • A close-up studio shot highlights the sleek design of an outdoor sofa with a light champagne-gold aluminum frame and crisp white cushions.
  • A cylindrical ottoman upholstered in textured, mossy forest-green fabric sits atop a fluted walnut wood base.
  • An empty, dark brown willow wicker basket with a high, arched handle stands centered against a neutral, off-white background.
  • A square woven throw pillow featuring a large-scale buffalo plaid pattern in shades of taupe, cream, and charcoal gray.
  • This impressionist-style landscape painting depicts a hazy, overcast day over a line of dark green trees and marshland.
  • A minimalist product photograph featuring the top half of a table lamp against a soft, off-white background.
  • A close-up product shot displays a tan coir doormat with the word 'HELLO' printed in large, black sans-serif font across the center.
  • A horizontal architectural molding graphic in a deep forest green.
  • A minimalist graphic featuring a thick, horizontal block of deep burgundy or maroon color.
  • A horizontal dark green banner featuring a vintage-style ticket shape with scalloped corners and a thin light green internal border.
  • A wide, dark green banner features a festive collection of holiday gifts arranged on either side of a large, empty emerald center.
  • A horizontal architectural molding graphic in a deep cherry red, featuring a prominent bead-and-reel pattern.
  • A wide, banner-style digital illustration of a classic plaid pattern in a deep burgundy color.
  • A wide, forest-green rectangular plaque with a light mint green pinstripe border sits against a split horizontal background of white and beige.
  • A horizontal banner graphic split into two distinct sections.
  • A minimalist holiday-themed graphic featuring two mirrored clusters of stylized red leaves and pink berries on a plain white background.
  • A horizontal border graphic features a row of scalloped black clouds filled with a shimmering, starry texture.

Digital Experience

70 images

Target’s digital experience should make common shopping tasks feel straightforward. Keep essential actions prominent, use consistent navigation and clear product information, and show helpful states when a shopper has no items saved or needs to sign in. The cart and pickup experiences use simple illustrations and practical next steps.

Membership and loyalty pages use benefit-led content, compact explanatory visuals, and prominent next steps. When presenting a particular offer, keep its conditions and eligibility clear alongside the benefit.

Use Target-created campaign tiles and offer graphics to help shoppers compare promotions or move into a relevant category. Treat prices, savings, and deal details as variable; verify the current offer and its restrictions before publishing.

  • A flat-style digital illustration of a smiling woman with dark skin and short textured black hair holding up a bright red credit card.
  • A tiered stack of four red payment cards fans out from left to right in this graphic product shot.
  • A minimalist black line illustration features Bullseye, the white bull terrier, standing next to a square shopping bag.
  • A vibrant red graphic icon depicts a stylized storefront shaped like a shopping bag.
  • A close-up product shot of a metallic pink mascara tube and its matching wand, positioned diagonally on a plain white circular background.
  • A vertical product shot features a golden-brown, oblong loaf of pre-sliced bread packaged in a clear plastic bag with a white top tie.
  • A vibrant orange bottle of Tide liquid laundry detergent stands centered within a light gray circular frame.
  • A top-down studio shot features three Harry's shaving items arranged vertically on a light gray background.
  • A close-up studio portrait of a shaggy, long-haired dog with a grey and white coat, cropped into a circular frame.
  • A side-by-side product shot of a blue and yellow box of Tampax Pearl tampons and a smaller container of Tampax Pocket Pearl.
  • A flat, geometric graphic features a bright red storefront with a white bullseye logo positioned in front of a simplified gray map grid.
  • A flat, minimalist vector illustration of two brown hands typing on a laptop from a top-down perspective.
  • A flat vector illustration features a smiling woman in a purple shirt walking up stairs toward a house, carrying white and blue CVS pharmacy bags and a red…
  • A minimalist pricing card layout on a white background with rounded corners featuring bold black sans-serif typography.
  • A minimalist, flat 2D graphic depicts a light blue delivery truck with a brown box icon driving from a large red Target building toward a tan suburban house.
  • A vibrant red solid circle contains the white sans-serif text 'circle 360'.
  • A digital graphic for Target Circle against a light blue background features a red shopping basket icon with a white bullseye.
  • A clean marketing graphic for the Circle card features bold text on a light blue background stating 'Maximum savings, every day.' Green checkmarks highlight…
  • This graphic advertisement for Target Circle 360 features bold black text on a cream background, dominated by the headline "Unlock the best of Target at over…
  • A flat vector illustration depicts a brown paper grocery bag branded with a red bullseye logo, overflowing with blocky representations of groceries like a…
  • A vibrant orange, glittery jack-o'-lantern with a wide, toothy grin and crescent-shaped eyes emerges from a cluster of shimmering black clouds.
  • A vibrant flat graphic illustration features a cyan blue milk carton with a white droplet icon standing next to a slice of brown-crusted white bread.
  • A flat-style circular graphic depicting home decor elements in a warm palette.
  • A flat-style circular graphic featuring a collection of personal care and beauty items set against a white square representing a mirror.
  • A flat-style circular graphic featuring a collection of cleaning supplies against a light gray background.
  • A vibrant, flat graphic illustration depicts a yellow and orange construction dump truck carrying a large red sphere, surrounded by colorful building blocks.
  • A flat-style graphic icon featuring a yellow rubber duck, a light teal baby bottle with a white nipple, and a folded pink towel.
  • A flat, geometric illustration showcases a set of casual clothing items arranged within a soft gray circular border.
  • A flat-style graphic icon of a smart television displaying a colorful dashboard menu on a purple screen.
  • A minimalist red greeting card icon sits centered within a light gray circular frame.
  • A vibrant yellow circular graphic features the word "Clearance" centered in a bold, black sans-serif typeface.
  • A colorful product shot features a large bag of Snickers Fun Size bars positioned behind a bag of Sour Patch Kids soft and chewy candy against a neutral…
  • A collection of Halloween decorations features a smiling skeleton prop peeking over a grey tombstone with glowing green 'RIP' text and glowing green eyes.
  • A close-up, front-facing studio shot of a stainless steel Cuisinart air fryer toaster oven against a soft beige and mint green gradient.
  • A head-on studio product shot of a Hoover carpet cleaner featuring a white and teal color scheme with clear water tanks.
  • A studio product shot featuring two men in casual streetwear against a soft cream and sage gradient background.
  • A festive product montage features a large, illuminated evergreen tree on the right side of a soft beige and green background.
  • A vertical product graphic for Always Ultra Thin pads features a vibrant teal background with a central blue ribbon logo.
  • A collection of Dove 'cool essentials' antiperspirant products is arranged against a plain white background, featuring a dry spray, a stick deodorant, and a…
  • A side-by-side product shot of a blue Band-Aid Flexible Fabric box and a yellow Neosporin Original Ointment box against a white background.
  • A studio product shot features a 16 FL OZ white pump bottle of Cetaphil Daily Facial Cleanser for "Normal to Oily Skin" standing beside a 16 OZ white jar of…
  • Three Huggies baby wipe boxes are arranged in a pyramid formation against a white backdrop.
  • A side-by-side product shot of a 16-count box of Mucinex 12HR Cold & Fever Multi-Symptom tablets and a 6 fl oz bottle of Mucinex Fast-Max Recharge Nighttime…
  • A deep blue graphic featuring a close-up of a Tampax Pearl tampon and colorful wrappers.
  • A studio product shot features two boxes of Colgate toothpaste stacked vertically.
  • This graphic packaging design for L.
  • A group shot of three black Kotex boxes arranged against a white background featuring a vibrant, multi-colored 'U' logo.
  • Two distinct Crest toothpaste boxes are shown side-by-side against a white background.
  • Two 32.5 fluid ounce hourglass-shaped bottles of Palmolive dish soap stand side-by-side against a plain background.
  • A long-haired white cat stares forward on this 24-can Purina Fancy Feast Gravy Lovers Paté Collection variety pack.
  • Two packages of feminine care products, Depend and Poise, sit side-by-side against a plain background.
  • A studio product shot features two Gold Bond skincare items standing side-by-side against a plain white background.
  • A studio product shot of a light blue Persil liquid detergent bottle with a bold red cap.
  • A side-by-side product display features a vertical pink bottle of 'Children's Benadryl Dye-Free Allergy' liquid and a larger horizontal blue and pink box of…
  • A product shot of a Gold Bond Plumping Collagen Body & Face Serum Lotion tube against a plain background.
  • A package of Pampers Swaddlers diapers featuring a teal and yellow color scheme and a smiling baby with curly brown hair in the lower-left corner.
  • A studio product shot features a bottle of light blue Colgate Total Active Prevention Peppermint mouthwash standing next to a Colgate 360 Deep Clean…
  • Three Yasso frozen greek yogurt products are arranged in a pyramid on a plain white background.
  • Two clear plastic bottles of Herbal Essences shampoo are positioned side-by-side against a plain white background.
  • A side-by-side product shot features a purple and yellow bag of 'Totino's Pizza Rolls' next to a red 'Totino's Party Pizza Pack' box.
  • A close-up product shot of a Pampers AMORE diaper box featuring a smiling baby with blue eyes and brown hair looking off-camera.
  • A minimalist flat graphic illustration depicts a stylized cityscape at the bottom of a wide banner.
  • A bold red Target logo consisting of a thick ring around a solid dot sits to the left of the lowercase text 'circle card' in a clean sans-serif typeface.
  • A horizontal graphic logo featuring a red bullseye symbol followed by the word "circle" in a bold, red lowercase sans-serif font.
  • A flat, geometric illustration of a delivery truck centered on a plain light grey background.
  • A flat, minimalist graphic of a brown grocery bag filled with various food items including a yellow pizza box and a blue carton.
  • A flat, minimalist 2D illustration of a square red gift box centered on a solid light gray background.
  • A flat-style graphic of a red VIP identification badge hanging from a light teal lanyard.
  • A minimalist flat-style icon featuring a teal and light gray calendar page with a purple clock overlaid on its upper right corner.
  • A flat, minimalist illustration features a pair of dark-skinned hands raised vertically, holding a bright orange-red credit card with a gold chip against a…

Download Target’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Target’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 210 images and the logos. The font files belong to Target Brands, Inc, so they’re left out.

Download the Brand SkillZIP, 5.0 MB

target-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ imagery.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ └ digital-experience.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from target.com on 30 Oct 2026. It isn’t Target’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Target and its logos are trademarks of Target Brands, Inc. Rainbrand isn’t affiliated with or endorsed by Target Brands, Inc.

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