Bloom is now Rainbrand

Claude withRainbrand forEager (opens in a new tab).

Eager’s green wordmark on white (opens in a new tab)
Eagereagerdrinks.com (opens in a new tab)

Step 0: Start with one prompt

One message to Claude, with the Rainbrand MCP connected and Eager’s brand already added.

Invent a new flavour for Eager and make its launch campaign: a landing page, a launch email, a five-slide Instagram carousel, a 12-second vertical reel and a 20-second launch film.

Step 1: Add a brand

Added to Rainbrand from eagerdrinks.com (opens in a new tab). A sample of what Claude could use:

Logo

Eager’s green wordmark

Wordmark, in white and green

Colours

  • Yellow#FFF064
  • Charcoal#3A3A3A
  • White#FFFFFF
  • Black#000000
  • Green#1D8927

Typefaces

Aa Bb 123

P22 Mackinac Pro

Aa Bb 123

Italian Plate No2

Files 102

Eager brand reference: The Apples carton
Eager brand reference: The Cranberries carton
Eager brand reference: The carton range
Eager brand reference: Cartons on a bookshelf

Guidance 9

“Write like a friendly, matter-of-fact juice person: direct, lightly irreverent, and unpretentious.”

Voice, colour, typography, imagery and product claims

Step 2: Ask for a Brief

Claude asked for one Brief first, covering the whole campaign.

Claude asked for

rainbrand · create_brief

task: “Coordinated launch campaign for a HYPOTHETICAL new Eager flavour, made as an independent concept (not an Eager release). Do not treat the flavour as a real product or write it into the brand. Concept: EAGER Blackcurrant Juice Drink, the eighth flavour joining the current seven (Apple, Orange, Pineapple, Pink Grapefruit, Tomato, Cranberry, Pomegranate). Carton name "BLACKCURRANTS", carton descriptor "ALREADY SQUASHED BLACKCURRANT JUICE DRINK". Packaging follows the existing 1L carton system exactly (solid-colour carton, white screw cap, large P22 Mackinac Pro serif fruit name, vertical EAGER wordmark, small descriptor) in a new deep blackcurrant purple with lilac lettering. Campaign line: "NOW IN PURPLE." Supporting line: "Seven flavours was fine. Eight is also fine." Joke: British people know blackcurrant as squash they dilute themselves; this one is already at drinking strength. Audience: UK customers who buy juice by the box. Real claims only: store unopened at room temperature, refrigerate after opening; contains fruit and therefore sugar, drink responsibly. No ingredient, health, price, availability or endorsement claims for the concept flavour. Deliverables, all sharing one story: 1. Responsive HTML launch page (desktop + mobile) with real brand fonts, logo, generated campaign imagery, product story and a demonstration CTA. 2. Two or three new campaign images generated with GPT Image 2.5 Sunburst: a studio product hero of the purple carton matching Eager's flat-lay carton photography, an eight-carton lineup with the purple carton added to the existing range, and a lifestyle/use scene (cupboard storage or pouring). 3. Five-slide 1080x1350 Instagram carousel: hook, reveal, product detail, use, closing CTA. 4. 12-second 9:16 product reel generated with Seedance 2.5 using the campaign images as references, with sound. 5. About 20-second 1920x1080 landscape launch film built in HTML (HyperFrames) with brand typography, logo, generated visuals and motion. Please select the guidance and source assets for this work: logo files, font files and specimens, the carton product photography and lineup shots that define the packaging system, campaign/lifestyle references for scenes, colour and voice guidance, and product-claim constraints.”

Rainbrand sent backin 1 min 40 s

Guidance

6 sections

Eager brand context for this work — independent concept only

Colour and voice
“Purple and lilac are not documented Eager brand colours: use them only as the task’s hypothetical flavour direction, not as a revision to the brand palette.”
Logo and type
“Retain the artwork rather than redrawing or substituting it.” P22 Mackinac Pro at weight 500 for display and text.
Concept boundary
“Keep the proposed Blackcurrants carton and every launch asset clearly framed as a hypothetical, independent mock-up”
Also
Carton and range references, campaign and lifestyle images, product-claim limits

Files

18
Eager’s white wordmark
Eager’s green wordmark

P22 Mackinac Pro 400, 500, 700, 800

Italian Plate No2 Regular

Font files, each with a specimen

  • Brief reference: The Apples carton
  • Brief reference: The Cranberries carton
  • Brief reference: The carton range
  • Brief reference: The carton range on green
  • Brief reference: Juice poured in a kitchen
  • Brief reference: Cartons on a bookshelf

Step 3: Make the campaign

Concepts by Claude, for a hypothetical blackcurrant flavour. The page and email open as working HTML.

The landing page: Now in purple beside the purple Blackcurrants carton on yellow. (opens in a new tab)

Landing page

A signup page for the new flavour.

Open page (opens in a new tab)
What it used from the Brief
Logo
Eager’s green wordmarkEager’s white wordmark
Type
P22 Mackinac ProItalian Plate No2
Colours
#FFF064#1D8927#3A3A3A#000000#FFFFFF
Voice
Direct, lightly irreverent, British spelling
The launch email, with Eager’s logo, the new carton on yellow, and a signup invitation. (opens in a new tab)

Launch email

Introduces the drink and asks for signups.

Open email (opens in a new tab)
What it used from the Brief
Logo
Eager’s green wordmark
Type
P22 Mackinac ProItalian Plate No2
Colours
#FFF064#1D8927#000000
Voice
Matter-of-fact, lightly irreverent
  1. Slide 1: Seven Eager cartons on green. Seven flavours was fine. (opens full size in a new tab)
  2. Slide 2: The purple Blackcurrants carton on yellow. Now in purple. (opens full size in a new tab)
  3. Slide 3: The carton beside Blackcurrant juice drink. Already squashed. (opens full size in a new tab)
  4. Slide 4: Purple juice poured into a glass of ice. Store it anywhere. (opens full size in a new tab)
  5. Slide 5: Eight cartons in a row. Eight is also fine. (opens full size in a new tab)

Instagram carousel

A five-image post introducing the new flavour.

What it used from the Brief
Logo
Eager’s green wordmark
Images
Brief reference: The carton rangeBrief reference: The carton range on green
Colours
#FFF064#3A3A3A#1D8927
Voice
Conversational British English

Launch film

A short widescreen video introducing the drink and its packaging.

What it used from the Brief
Type
P22 Mackinac ProItalian Plate No2
Colours
#FFF064#3A3A3A#1D8927

Instagram reelAI Gateway

A vertical social video for the launch.

What it used from the Brief
Images
Brief reference: The carton range
The purple Blackcurrants carton on yellow. (opens full size in a new tab)Eight Eager cartons in a row on green. (opens full size in a new tab)Purple juice poured from the carton into a glass of ice. (opens full size in a new tab)

Campaign photosAI Gateway

Three product photos, used across the page, email and posts.

What it used from the Brief
Images
Brief reference: The Apples cartonBrief reference: The Cranberries cartonBrief reference: The carton rangeBrief reference: The carton range on greenBrief reference: Juice poured in a kitchen
AI Gateway

The campaign photos and reel were made with Rainbrand’s AI Gateway. You can also use your own generation tools with a Brief.

Explore the AI Gateway (opens in a new tab)

Step 4: Get it Reviewed

Review caught 2 problems, and Claude fixed both.

How Review works (opens in a new tab)

Landing page, colour check

The headline was purple, which isn’t in Eager’s palette. Claude made it black.

The headline in round 1.
before: Headline in #4A1B5E, not in Eager’s paletteFail
Review comment
“The yellow background and black elements match brand colors, but the headline text uses unapproved purple instead of black or charcoal.”
Claude set the headline in black and asked for another Review.
The headline in round 2.
after: Headline in #000000, Eager’s BlackPass
Review comment
“Background yellow, top banner and button black, and headline type match brand palette targets; carton purple reflects product packaging.”

Campaign image, typography check

The carton lettering was in the wrong type and weight. Claude reset it.

The carton lettering in round 2.
before: Lettering not in Eager’s approved type and weightFail
Review comment
“The carton name is set in a bold weight rather than the approved medium font, and the descriptor uses the wrong brand typeface.”
Claude set the carton lettering in P22 Mackinac Pro Medium and asked for another Review.
The carton lettering in round 3.
after: Set in P22 Mackinac Pro 500Pass
Review comment
“Carton text matches the brand's primary font P22 Mackinac Pro 500 with no discrepancies found.”

Final Reviews: landing page, launch email, carousel

All 3 passed all 4 checks.

Landing page PassSignup for the new blackcurrant drink.
What Review sawOpen full size (opens in a new tab)
LogoPass
Brand logo (opens in a new tab)
Eager’s green wordmark, from the brand.
Observed (opens in a new tab)
The logo as it appears in the landing page.

Remove the backgrounds and colour

The brand logo reduced to its black shape.The mark extracted from the artwork, reduced to its black shape and lined up with the brand logo.

Line up and overlap

The aligned logos overlaid: matching parts are black, brand-only parts are blue, and artwork-only parts are pink.Open the overlap image in a new tab.
  • Matching parts
  • Brand only
  • Observed only
Review comment
“The green header logo matches the approved brand mark cleanly. The vertical logo on the carton appears unaltered and legible on the packaging.”
CopyPass
  • Text from the landing page.
  • Text from the landing page.
  • Text from the landing page.
  • WordingAs requestedMatches
  • SpellingBritish EnglishMatches
  • VoiceDirect, lightly irreverentMatches
Review comment
“All requested text appears accurately with British spelling. The tone matches Eager's 'direct, lightly irreverent, and unpretentious' voice with deadpan humour.”
TypographyPass
  • Type 1 from the landing page.
    FontP22 Mackinac ProMatches
  • Type 2 from the landing page.
    FontItalian Plate No2Matches
Review comment
“Headlines and body copy are set in P22 Mackinac Pro, while navigation items and eyebrow text use Italian Plate No2, matching brand fonts.”
ColourPass
  • BackgroundObserved #FFF064Approved #FFF064Matches
  • BannerObserved #1D8927Approved #1D8927Matches
  • HeadlineObserved #000000Approved #000000Matches
Review comment
“The yellow background, green banner and button, and black copy all match brand colors. The purple carton packaging was requested as product photography.”
Launch email PassEmail introducing the new flavour.
What Review sawOpen full size (opens in a new tab)
LogoPass
Eager’s wordmark in the launch email.
Review comment
“The green EAGER wordmark at the top matches the official brand identity asset, rendered clearly, legibly, and undistorted against the yellow background.”
CopyPass
  • Text from the launch email.
  • Text from the launch email.
  • Text from the launch email.
  • WordingAs requestedMatches
  • SpellingBritish EnglishMatches
  • VoiceMatter-of-fact, lightly irreverentMatches
Review comment
“All expected copy appears accurately with British spelling. The matter-of-fact, lightly irreverent tone matches Eager's direct voice guidance.”
TypographyPass
  • Type 1 from the launch email.
    FontP22 Mackinac ProMatches
  • Type 2 from the launch email.
    FontItalian Plate No2Matches
Review comment
“Headline and body text use P22 Mackinac Pro, while the banner, kicker, and button use Italian Plate No2 Regular, fully conforming to brand typography.”
ColourPass
  • BackgroundObserved #FFF065Approved #FFF064Matches
  • BannerObserved #1D8927Approved #1D8927Matches
  • Body textObserved #000000Approved #000000Matches
Review comment
“The yellow background, green banner, green button, green logo, and black text all match Eager's brand palette. Pack colors were specified as product photography.”
Instagram carousel PassClosing slide of the flavour’s launch post.
What Review sawOpen full size (opens in a new tab)
LogoPass
Brand logo (opens in a new tab)
Eager’s green wordmark, from the brand.
Observed (opens in a new tab)
The logo as it appears in the instagram carousel.

Remove the backgrounds and colour

The brand logo reduced to its black shape.The mark extracted from the artwork, reduced to its black shape and lined up with the brand logo.

Line up and overlap

The aligned logos overlaid: matching parts are black, brand-only parts are blue, and artwork-only parts are pink.Open the overlap image in a new tab.
  • Matching parts
  • Brand only
  • Observed only
Review comment
“The Eager logo is displayed accurately in brand green, remaining sharp, unaltered, and clearly legible against the yellow background.”
CopyPass
  • Text from the instagram carousel.
  • Text from the instagram carousel.
  • WordingAs requestedMatches
  • SpellingCorrectMatches
  • VoiceDirect, matter-of-factMatches
Review comment
“All requested text is correctly reproduced with accurate spelling, matching Eager's direct, matter-of-fact, and lightly irreverent brand voice.”
TypographyPass
  • Type 1 from the instagram carousel.
    FontP22 Mackinac ProMatches
  • Type 2 from the instagram carousel.
    FontP22 Mackinac ProMatches
Review comment
“Both the headline and supporting prompt are correctly set in Eager's primary serif typeface, P22 Mackinac Pro.”
ColourPass
  • BackgroundObserved #FFF064Approved #FFF064Matches
  • HeadlineObserved #3A3A3AApproved #3A3A3AMatches
  • Photo backdropObserved #1A8825Approved #1D8927Matches
Review comment
“The yellow background, charcoal text, and green elements all match brand palette colors. Product packaging colors were excluded as requested.”

Review checks still images, so the film and the reel weren’t Reviewed.

Try it yourself.

Add Rainbrand to the agent you already use.

Read the docs (opens in a new tab)

  1. Open the Rainbrand plugin and add it.

    Open Rainbrand plugin (opens in a new tab)

  2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex.

The brand layer for agents

Rainbrand builds and maintains shared brand context for your agents and products

Get startedRead the docs (opens in a new tab)