Bloom is now Rainbrand

Codex withRainbrand forKaorium (opens in a new tab).

Kaorium’s wordmark on its warm neutral background (opens in a new tab)
Kaoriumkaorium.com (opens in a new tab)

Step 0: Start with one prompt

We asked Codex to make something for Kaorium’s fragrance consultations. It wrote this prompt, with the Rainbrand MCP connected.

Using Kaorium’s Brand Skill, make ‘A scent, in your words’: a responsive website concept where visitors choose up to three scent words, and an A5 conversation card for an advisor-led fragrance consultation. Use the supplied identity, fonts, palette and relevant assets. Label the work as a concept, preserve the physical consultation, and invent no fragrance results, retail locations or performance claims. Request a Brief, review every asset twice, and save the work and evidence.

Step 1: Add a brand

Codex added Kaorium to Rainbrand from kaorium.com (opens in a new tab). A sample of what it could use:

Logo

Kaorium’s logo

The primary logo, as an SVG

Colours

  • Background#E7E3D5
  • Text#53591A
  • Accent#DBFF00
  • Button label#64213D
  • Olive#59621A
  • Near-black#040404

Typefaces

Aa Bb 123

Flecha M

Aa Bb 123

Akkurat Mono

Files 79

Kaorium brand image: Kaorium’s liquid-gold butterfly
Kaorium brand image: A glass butterfly among scent words
Kaorium brand image: A wide Kaorium butterfly banner
Kaorium brand image: A consultation at the vial console

Guidance 10

“Keep the language human and intuitive while conveying precision and personalisation.”

Voice, colour, type, imagery, the consultation and the website

Step 2: Ask for a Brief

Codex asked for one Brief first, covering both pieces.

Codex asked for

rainbrand · create_brief

task: “Create brand guidance for two related Kaorium concepts under the idea 'A scent, in your words': (1) a responsive, single-screen website prototype where scent seekers select up to three evocative words (e.g. bright, green, soft, warm, woody, familiar) and see a plain summary to discuss with an in-store advisor; (2) an A5 portrait printed conversation card with space to write the words, scent/vial, memory, and advisor notes. This is an illustrative conversation starter, not Kaorium's live AI and not a fragrance recommendation. Preserve the three-step guided physical consultation and the advisor's role. Use exact supplied SVG identity, Flecha M display serif, Akkurat Mono, warm neutral/olive/lime/plum palette, generous space, and restrained no-shadow layouts. Draw from the actual supplied butterfly backdrops and scent-language/console references; do not reuse flattened editorial thumbnails as campaign templates or invent retail locations, performance metrics, product claims, or an unlaunched fragrance. Select only relevant reusable assets and provide exact copy/typographic/layout constraints for both. The final Rainbrand example will show captures of the website and the card.”

Rainbrand sent backin 2 min 51 s

Guidance

4 sections

Kaorium — brand context for “A scent, in your words”

Voice
“Kaorium’s voice is concise, human and sensory: a conversation between instinct and precise interpretation.”
Consultation
“Preserve that advisor-led physical consultation; do not recast the new website or card as those live steps.”
Logo and type
“Use the supplied primary SVG mark exactly as supplied” Flecha M for display headings, Akkurat Mono for the rest.
Also
Exact copy for the website and the card, palette roles, print layout

Files

8
Kaorium’s logo

Flecha M

Akkurat Mono Medium

A specimen of each

  • Kaorium’s liquid-gold butterfly
  • A glass butterfly among scent words
  • A wide Kaorium butterfly banner
  • A consultation at the vial console
  • The console’s scent-word cues

Step 3: Make the concept

Kaorium helps people in shops find a fragrance through their reactions to scents and words. Concepts by Codex, built from Kaorium’s own logo, fonts and butterfly.

Website

Choose up to three words to describe a scent to a fragrance advisor.

Open website (opens in a new tab)
What it used from the Brief
Logo
Kaorium’s logo
Type
Flecha MAkkurat Mono
Colours
#E7E3D5#53591A#DBFF00#64213D
Images
Kaorium’s liquid-gold butterfly
The conversation card: Kaorium’s logo, A scent, in your words beside the butterfly, and blank lines for Words (up to three), Scent / vial, Memory and Advisor notes. (opens in a new tab)

Conversation card

A printed card for recording scent words, fragrances tried and the advisor’s notes.

Open card (opens in a new tab)
What it used from the Brief
Logo
Kaorium’s logo
Type
Flecha MAkkurat Mono
Colours
#E7E3D5#53591A#040404
Images
Kaorium’s liquid-gold butterfly

Step 4: Get it Reviewed

Every asset was Reviewed. Review caught a problem with the button text, and Codex fixed it.

Website on a phone, copy check

The button was in capitals, not sentence case. Codex fixed it.

The website’s button, reading SEE MY WORDS.
before: Button text in capitals, not sentence caseFail
Review comment
“The concept follows brand voice guidelines, but multiple interface labels omit requested terminal periods and use uppercase lettering instead of sentence case.”
Codex set the labels in sentence case and gave the next Review their exact text.
The website’s button, reading See my words.
after: Button text in sentence casePass
Review comment
“All text accurately reflects the requested fragrance conversation concept without spelling or grammar errors, fitting Kaorium's voice guidance.”

Final Review: conversation card

The card passed all 4 checks.

Conversation card PassNotes for a fragrance consultation.
What Review sawOpen full size (opens in a new tab)
LogoPass

Remove the backgrounds and colour

The brand logo reduced to its black shape.The mark extracted from the artwork, reduced to its black shape and lined up with the brand logo.

Line up and overlap

The aligned logos overlaid: matching parts are black, brand-only parts are blue, and artwork-only parts are pink.Open the overlap image in a new tab.
  • Matching parts
  • Brand only
  • Observed only
Review comment
“The primary Kaorium logo appears unaltered and legible in the upper corner, contrasting clearly against the neutral backdrop.”
CopyPass
  • The card’s header: A note for your conversation.
  • The card’s Advisor notes label.
  • WordingMatches the requestMatches
  • SpellingCorrectMatches
  • VoiceHuman, consultativeMatches
Review comment
“All prompts, labels, and disclaimers are spelled correctly and capture Kaorium's human, consultative tone without overpromising AI recommendations.”
TypographyPass
  • A scent, from the card’s heading.
    FontFlechaMatches
  • The card’s Words (up to three) label.
    FontAkkurat MonoMatches
Review comment
“Headings are set in the brand serif Flecha, while section labels and prompts are set in Akkurat Mono.”
ColourPass
  • BackgroundObserved #E7E4D5Approved #E7E3D5Matches
  • LogoObserved #000000Approved #040404Matches
  • LetteringObserved #545917Approved #53591AMatches
Review comment
“The warm neutral background, dark logo mark, and olive lettering match the brand palette accurately across the card.”

Try it yourself.

Add Rainbrand to the agent you already use.

  1. Open the Rainbrand plugin and add it.

    Open Rainbrand plugin (opens in a new tab)
  2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex.