Bloom is now Rainbrand

(Brand guidelines) // Sports and outdoors

Alo Yoga brand
guidelines

Alo Yoga’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from aloyoga.com.

Download the Brand Skill

About Alo Yoga

Alo Yoga is a premium active-lifestyle brand that brings mindful movement, performance wear, and elevated everyday style together. Its studio-to-street perspective connects physical practice with confidence, comfort, and a more intentional way of living.

Use Alo Yoga’s own name-led wordmark and standalone symbol as the primary identity artwork. Keep their original proportions and artwork intact. Select the wordmark as the default when a standalone brand signature is needed; use the symbol where a compact mark suits the format.

Alo Yoga colors

  • Black

    Logo, text and primary buttons

    HEX
    RGB

  • White

    Backgrounds

    HEX
    RGB

Alo Yoga fonts

  • Proxima Nova

    Heading · 700, Body · 400

Font names only. The Brand Skill download doesn’t include font files.

Alo Yoga’s voice

Write with confident ease: elevated and aspirational, but grounded in movement, comfort, and daily life. Connect product benefits to how people feel and move; favor vivid but simple language over technical jargon. Mindfulness and wellness should feel welcoming and practical, not prescriptive.

Keep copy inclusive and encouraging. Make the benefit specific, then let the language suggest ease, energy, or a mind-body connection.

  • “Our mission is to empower you to live an optimal life—one that aligns with your highest goals and intentions, and allows you to be the best version of who you are”
  • “From street to sand, this performance shoe was designed for stability and support to go the extra mile”
  • “Root into the earth with every movement in this slow, intentional practice”
  • “A sleek silhouette and a name that nods to the energy of Sunset Boulevard”

Dos and don’ts

Do

  • Keep the visual identity clean and restrained, built on black and white.
  • Use Alo Yoga’s wordmark or standalone symbol as the brand signature, preserving the artwork.
  • Pair sleek, elevated style with believable movement, comfort, and performance benefits.
  • Write in an uplifting, accessible voice that makes space for different experience levels and ways of moving.
  • Use confident, sensory language when it helps convey the product or experience.

Don’t

  • Don’t make the identity busy or decorative; keep type and interface treatments clean.
  • Don’t frame Alo Yoga as performance-only or fashion-only; its studio-to-street point of view combines both.
  • Don’t make wellness sound exclusive or intimidating; the brand presents classes and practices for all levels.
  • Don’t overstate product performance or wellness effects beyond the benefit being described.

Alo Yoga imagery

213 images from aloyoga.com, in 5 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Campaign and editorial imagery

92 images

Aim for polished, sunlit, fashion-led imagery with a relaxed sense of place. Mix close product details with portraits, full looks, and spacious lifestyle scenes. Alo Yoga’s campaigns move between studio, city, coast, and seasonal settings while maintaining an elevated, wearable feel.

  • A minimalist wordmark logo features the word "alo" in a bold, black, lowercase sans-serif font.
  • A full-body studio portrait of a blonde woman wearing an all-black athletic ensemble against a seamless white background.
  • A man with dark skin stands against a stark white background wearing an off-white 'alo' brand set including a crewneck t-shirt, jogger sweatpants, and…
  • A woman stands in a monochromatic, mushroom-brown athletic ensemble against a flat grey studio background.
  • A man with a buzzed head and tattoos leans against a modern black chair in a stark white studio setting.
  • A focused athlete with a tan headband and dark brown hoodie sits in a brightly lit gym, looking directly at the camera with a neutral expression.
  • A woman with a focused expression sits atop a pilates reformer in a sun-drenched gym, leaning back slightly with her hands resting on the frame.
  • A fit man in navy athletic wear and a matching headband sits on a workout bench, gazing directly at the camera with a determined expression.
  • A woman with long dark hair and cat-eye sunglasses exudes confidence in a glamorous, high-fashion portrait.
  • A woman sits in a relaxed, low-angled squat against a plain grey wall, wearing a textured mocha-brown corduroy lounge set over a cream square-neck ribbed…
  • A close-up lifestyle shot captures a single dark charcoal suede sneaker with white laces and a white heel tab stepping out from a vehicle.
  • A woman maintains a graceful Dancer's yoga pose poolside, wearing a coordinated light blue sports bra and matching leggings.
  • A woman with wavy blonde hair smiles warmly at a beach, pulling the collar of her pale yellow sweatshirt up to her chin.
  • A woman stands in front of a sleek white private jet on an airport tarmac, conveying a sense of high-end travel.
  • A woman with light hair walks confidently down a sunlit city street wearing a dark plum-colored puffer jacket over matching leggings and a sports bra.
  • A close-up portrait of a woman with a neutral expression wearing a wide, white Alo-branded athletic headband.
  • A woman with long blonde hair and dark sunglasses poses outdoors in a navy blue, athletic-style knit crop top and matching high-waisted pants.
  • A fashion lifestyle photograph features a woman with long, sandy-blonde hair and black cat-eye sunglasses posing in a deep plum Alo yoga set.
  • A full-body street-style photograph captures a woman in black Alo Yoga athletic wear walking briskly down a city sidewalk.
  • A woman with wavy blonde hair gazes off-camera, wearing a cropped cream-colored sherpa fleece jacket with distinctive quilted elbow and pocket patches.
  • A woman with long, dark hair and a neutral expression sits against a neutral wall, wearing a chocolate brown quarter-zip 'alo' sweatshirt and matching joggers.
  • A woman with an athletic build and defined abs leans back on a stone surface, wearing a dark olive green Alo yoga bra and matching shorts.
  • A woman with long brunette hair sits on the edge of a bed wearing a black knotted t-shirt and flared black leggings.
  • A woman with her hair in a sleek bun poses in a studio portrait against a bright white background, pulling up the hem of an oversized camel-brown sweatshirt…
  • A fit woman in a slate blue Alo sports bra and matching athletic shorts poses outdoors with both hands behind her head, adjusting her hair.
  • A woman stands confidently on an airport tarmac with a blurred white private jet in the background.
  • A split-screen fashion photograph showcases activewear in diverse outdoor settings.
  • A side-by-side split image features high-performance athletic wear in outdoor settings.
  • A low-angle exterior shot of an 'alo' storefront features a minimalist white facade with black-framed glass doors and a lowercase black 'alo' sign overhead.
  • A woman performs a three-legged downward dog yoga pose on a dark mat, her leg extended perfectly vertical against a misty mountain backdrop.
  • A dramatic landscape photo of corrugated, tan-colored badlands under a hazy, muted sky.
  • A woman with wavy brown hair looks directly at the camera with a neutral expression, posing outdoors against a soft, blurred beach landscape.
  • A close-up profile shot of a person with light brown skin wearing a white performance baseball cap and a matching white sleeveless top.
  • A woman with a bold, direct gaze walks through a dark, opulent hallway in a dramatic fashion photograph.
  • A woman performs a dynamic Wild Thing yoga pose on a black Alo mat by an infinity pool, her body arched gracefully under a warm, golden-hour light.
  • A focused East Asian woman holds the Warrior II yoga pose in profile against a moody, overcast landscape.
  • A crisp, street-level architectural photograph of an Alo yoga storefront with a bright white facade and a bold black "alo" logo above the glass doors.
  • A portrait of a woman with dark wavy hair looking towards the camera in a moody, outdoors setting.
  • A close-up profile shot of a person with deep skin wearing a crisp white baseball cap and matching white tank top.
  • A woman walks toward the camera down a grand, wood-paneled hallway, wearing a white silk slip dress under a voluminous, open black overcoat.
  • A close-up photograph focuses on a person's torso from the side, highlighting a white, thin-strapped sports bra with the small 'alo' brand logo visible on…
  • Layered, undulating badlands in muted tan and beige hues dominate the foreground of this vertical landscape photograph.
  • A woman performs a three-legged downward dog yoga pose on a black mat, her top leg reaching straight toward the sky against a backdrop of misty mountains.
  • A vertical photograph captures a serene, pale blue sky at sunset, filled with soft, horizontal wisps of clouds.
  • A woman with dark skin stands in a tree yoga pose on a black volcanic rock shoreline, framed by a wide shot of bright turquoise ocean waves.
  • A woman stands in a yoga tree pose on a dramatic field of black volcanic rock against the bright turquoise ocean.
  • A wide-angle panorama features a jagged, snow-capped mountain range under a vast blue sky.
  • A wide-angle landscape photograph features the jagged, snow-dusted peaks of a mountain range stretching across the lower half of the frame.
  • A focused artisan wearing a white laboratory coat meticulously inspects or repairs a dark brown pebbled leather duffle bag embossed with the 'alo' logo.
  • A man in profile looks down thoughtfully at a black leather football held in both hands against a muted gray background.
  • A high-fashion lifestyle photograph features a shirtless Black man and a blonde woman posing outdoors against a bright, hazy sky.
  • A woman stands confidently on a modern yacht in a monochrome baby pink outfit, featuring a cropped tee, pleated mini skirt, and matching sneakers with 'alo'…
  • A woman runs with an athletic stride past a massive, ridged salt or sand dune under a bright sky.
  • A four-quadrant photo collage features diverse women in yoga and athletic wear, utilizing a desaturated and moody color palette of deep plums, blacks, and…
  • A woman with blonde hair in a low bun stands on a dock, gripping vertical metal railings as she looks thoughtfully out over a calm body of water.
  • A striking promotional studio photo features Jisoo sitting on a light wood floor, looking directly at the camera with a calm expression.
  • A fashion lifestyle photograph of a woman wearing a pale pink silk slip dress and black sunglasses, standing on the deck of a yacht.
  • A woman in a short, silky light pink slip dress and black sunglasses poses on the wooden deck of a yacht.
  • A grainy, black-and-white fashion photograph of a woman crouched on coastal rocks at dusk.
  • A woman with wind-swept brunette hair poses on a luxury yacht deck, wearing a beige bralette and matching wide-leg trousers.
  • A woman wearing a black headscarf and a white cropped tank top leans against the chrome railing of a yacht.
  • A high-contrast black and white lifestyle photograph of a woman boarding a luxury yacht.
  • A blonde woman in a white halter mini-dress leans back against a silver yacht railing, eyes closed in a moment of tranquility.
  • A blonde woman stands against a sparkling blue-green ocean, wearing a chic black headscarf and matching angular black sunglasses.
  • A striking black-and-white fashion photograph depicts a woman in a high-slit white dress adjusting her heel on a dock.
  • A woman laughs joyfully on a seaside pier, wearing a flowing white maxi dress with a deep V-neck and a high thigh slit.
  • Two women in chic white and cream athleisure sets pose with ice cream cones beside a vintage white Vespa scooter.
  • A woman exudes vintage Mediterranean glamour as she poses on outdoor white steps beside a large petal-shaped stone sculpture.
  • A woman exudes vintage glamour, leaning against a black iron railing in a cream-colored silk ensemble.
  • A blonde woman in a chic black short set leans playfully against a vintage white scooter, her head tilted back in a joyful, closed-eye smile.
  • A blonde woman in a black tie-front top and shorts sits astride a white vintage Vespa scooter, pulling her hair back with both hands.
  • A chic woman in a black mini-dress, sunglasses, and headscarf stands beside a vintage white Vespa, adjusting her bag.
  • A woman with blonde hair reclines elegantly on a dark, textured gray deck, propping her head up with one hand while wearing a cream-colored, textured knit set.
  • A blonde woman reclines across the sleek, dark deck of a yacht, her body posed in a side-lying position with one arm propping up her head.
  • A man with intricate arm tattoos leans in the foreground, his gaze fixed off-camera as a woman in a black bikini top and sarong poses on the deck of a modern…
  • A woman leans back with her eyes closed in a moment of bliss aboard a sleek yacht, wearing a black bikini top and a matching long skirt.
  • A woman with a determined gaze leans against a white curved pillar while kneeling on a black mesh net.
  • A woman leans across the white hull of a boat while kneeling on a black catamaran net.
  • A woman stands confidently on the deck of a sleek, dark-hulled luxury yacht, looking off to the side in dark sunglasses.
  • A woman with blonde hair wearing a black headscarf and a white cropped halter vest with matching wide-leg trousers poses on the deck of a sleek, modern yacht.
  • A woman exudes a vintage-chic aesthetic at night, standing on a wooden pier alongside white motorboats.
  • A blonde woman sits on the light wood deck of a yacht, wearing a pale pink slip dress and matching pink Alo sneakers with white laces.
  • A blonde woman in a satin black slip dress strikes a pose against a pitch-black night background.
  • A full-body photograph captures a woman with long blonde hair looking over her shoulder while standing on the wooden deck of a boat at night.
  • A blonde woman in an all-black ensemble walks confidently down a wooden pier at night, holding a sleek black travel bag.
  • A woman sits on the dark, reflective deck of a yacht at dusk, wearing a black bikini top, matching shorts, large visor sunglasses, and a tan-and-white…
  • A woman in a silk pink slip dress and dark sunglasses poses against a dark teal, slatted background.
  • A woman in a pale pink satin slip dress and black sunglasses poses dynamically against a dark, navy-blue slatted wall.
  • A panoramic, ultra-wide graphic featuring a textured light grey surface that resembles brushed metal or a concrete wash.
  • A typographic graphic featuring the large, black, sans-serif text "THE ALOSPHERE:" centered in the composition.
  • A white typographic logo features the words "alo Atelier" in a high-contrast style.
  • This graphic features the text "SUMMER DROP" in an elegant, off-white serif font.

Product and product-experience imagery

96 images

Show products clearly and accurately. Use clean angles, close detail, and styling that communicates both practical function and elevated everyday wear. Alo Yoga footwear imagery emphasizes silhouette, material, cushioning, and construction; apparel imagery balances fit and movement with a sleek studio-to-street look.

  • A profile product shot of a black suede low-top sneaker positioned horizontally in the center of a neutral grey field.
  • A single black suede Alo sneaker with thick white laces is presented against a neutral grey background in a clean product shot.
  • A single black suede sneaker is captured in a minimalist product profile against a solid light gray background.
  • A single black suede Alo sneaker is shown in a three-quarter product shot against a light grey background.
  • A woman with wavy blonde hair sits in profile on a large, matte black exercise ball, leaning forward with a focused expression.
  • A pair of low-profile black suede sneakers with thick white laces are angled toward the left on a solid light grey background.
  • A man in all-black athletic wear sits on a white cube, tilting his head slightly and holding navy blue headphones.
  • A gum rubber sneaker sole is displayed horizontally against a plain white background in this minimalist product shot.
  • A sharp, close-up product shot focuses on the rear heel and textured gum sole of a black suede sneaker.
  • A fair-skinned woman with messy blonde waves and bangs poses with hands on her hips in a high-waisted black yoga outfit.
  • A vertical studio product shot features a person from the neck down wearing black high-waisted ribbed leggings and a matching sports bra.
  • A man with dark skin, a mustache, and rectangular sunglasses stands against a bright white background wearing an all-black athleisure outfit.
  • A medium-wide shot captures a shirtless man with extensive tattoos across his chest and arms performing a lateral raise with a 30-pound black dumbbell.
  • A low-profile black suede Alo sneaker is shown at an angle against a white background, featuring white laces and a tan gum sole.
  • A product shot of a black suede Alo lifestyle sneaker features an angled profile against a white background.
  • A single black suede sneaker with white accents is captured in a dynamic three-quarter studio shot against a plain light gray background.
  • A square-shaped graphic element composed of nine parallel black diagonal lines slanted at a 45-degree angle.
  • A minimalist black icon features a single vertical line flanked by two inward-facing arrows that point toward opposing curved brackets.
  • A minimalist black outline icon of a feather oriented horizontally.
  • A single black suede Alo slip-on sneaker is angled diagonally against a clean light grey background.
  • A single monochrome tan-colored trail running shoe is displayed at a three-quarter angle against a plain white background.
  • This black graphic illustration features a bold, repeating honeycomb pattern of interconnected hexagons.
  • A bold, black outline icon features a simplified drop of liquid centered within the frame of a traditional heraldic shield.
  • A minimalist black icon features three upward-pointing arrows of varying heights positioned above two horizontal lines.
  • A single all-white Alo athletic sneaker is shown in a three-quarter product shot against a light grey background.
  • A minimalist black graphic symbol featuring five elements centered on a horizontal axis.
  • A minimalist black outline icon depicting an expansion or full-screen concept.
  • A single all-white low-top sneaker is captured in a three-quarter view from the front, angled as if floating against a plain light gray background.
  • A minimalist black outline of a fluffy cumulus cloud.
  • A minimalist placeholder graphic featuring the bold, black text "IMAGE COMING SOON!" centered on a plain, light grey background.
  • A single all-white athletic sneaker is presented in a crisp profile view against a seamless white studio background.
  • A single all-white Alo running shoe is angled sharply against a light grey background, showcasing technical callouts.
  • A person in a white Alo brand bralette and grey drawstring sweatpants sits cross-legged on a dark textured floor against a plain white wall.
  • An all-white Alo athletic sneaker is showcased in a close-up product shot against a light grey background.
  • A studio product shot highlights the all-white outsole of a sneaker, showcasing an intricate, segmented tread pattern of rectangular lugs with fine diagonal…
  • A fit man with curly hair and numerous tattoos on his legs and hands sits on an outdoor lounge chair adjusting his socks.
  • An extreme close-up product photo of an all-white Alo sneaker, angled to showcase the complex, chunky geometry of the tread.
  • A pair of pristine, triple-white Alo Yoga running shoes are positioned at a three-quarter angle against a seamless, light grey studio background.
  • A high-contrast black and white portrait features a woman with wet, tousled hair staring intensely at the camera.
  • A vertical product shot focuses on light gray fleece sweatpants featuring an elastic waistband and cinched cuffs.
  • A man with a buzz cut and beard poses in a heather gray quarter-zip fleece pullover and matching sweatpants against a white background.
  • A clean studio product shot features a pair of white, ribbed knee-high socks layered together against a light gray background.
  • An all-white Alo athletic sneaker is showcased in a high-angle studio product shot, angled slightly toward the right.
  • A high-angle studio shot features an all-white Alo athletic sneaker floating against a plain white background, highlighting its sculpted silhouette and…
  • A woman stands in a relaxed full-body studio shot wearing a heavy-weight black 'alo' branded tracksuit against a neutral light grey background.
  • A woman stands in a studio against a plain white background, wearing a high-fashion athletic ensemble consisting of a white quarter-zip pullover, matching…
  • A woman leans back against a tall white barstool, modeling a black athletic dress with thin white piping that traces the bodice and sides.
  • A single camel-colored suede boot is shown from a side profile against a light gray background.
  • A single camel-colored suede boot by Alo floats at a diagonal against a neutral grey background, showcasing its thick 2.5" platform sole.
  • A close-up product shot focuses on the lower heel and side of a tan suede shearling-style boot.
  • A pair of camel-colored suede boots stands against a plain white background, featuring a chunky, lug-sole platform.
  • A tan, textured rubber outsole of a boot is showcased from a low angle against a plain light gray backdrop.
  • An extreme close-up product shot captures the heel and textured sole of a tan suede boot against a plain neutral background.
  • A woman crouches atop a white lounge chair outdoors, looking toward the camera in mirrored red-tinted sunglasses, a navy blue cap, and a matching navy…
  • A blonde woman in a white ribbed headband and navy blue half-zip sweatshirt with a white 'alo' logo leans toward the camera.
  • A woman with voluminous dark curls tilts her head back toward the sun, eyes closed in a serene pose against a soft, sun-dappled background.
  • Striking performance sunglasses featuring a continuous, rimless shield lens with a vibrant orange-to-yellow sunset gradient.
  • A studio product shot features a tan suede platform boot angled diagonally, revealing a thick, white shearling lining.
  • A single camel-colored suede boot is shown in a three-quarter studio product shot, tilted upward to reveal its thick, lugged platform sole.
  • A single camel-colored suede boot is captured mid-air at a dynamic 45-degree angle against a plain light gray backdrop.
  • A minimalist black line icon depicting a rectangular shape with wavy vertical edges, resembling a piece of fabric or a flexible panel.
  • A single camel-colored suede ankle boot is angled diagonally, showcasing its thick, matching platform lug sole and white shearling lining.
  • This product shot features a tan suede platform slipper with a thick, jagged gum sole floating at a slight angle.
  • A single camel-colored suede slipper is shown from a side profile, angled diagonally against a plain white background.
  • A woman with a cool, confident gaze leans against a bright yellow taxi cab on a city street, wearing a black oversized faux-leather bomber jacket and a mauve…
  • A woman with a high ponytail balances on one leg in a dynamic Pilates pose while holding a black weighted ring.
  • A woman with a high, long brown ponytail stands with her back to the camera against a clean, light gray background.
  • A light-skinned woman in black athletic wear strikes a dynamic pose against a bright white studio background.
  • A side-profile studio photo of a woman balancing in a V-shaped yoga pose on a black mat against a seamless light gray background.
  • A woman stands centered in a full-body studio photograph, dressed in all-black athletic gear against a neutral, beige backdrop.
  • A full-length fashion studio shot of a woman with long dark hair standing barefoot against an off-white background.
  • A full-length fashion photograph of a woman with long black hair standing barefoot against a neutral, off-white background.
  • A full-body studio photograph showing the back of a woman with long dark hair, wearing a matching black activewear set.
  • A full-length studio photograph of an East Asian woman standing in a relaxed pose against an off-white background.
  • A woman with dark hair pulled back poses confidently on a wooden Pilates reformer, pulling a tan leather strap diagonally across her body with one arm…
  • A woman with her hair pulled back stands beside a sleek black stationary bike, wearing a matching navy blue Alo yoga set consisting of a sports bra and…
  • A woman with dark hair in a sleek bun holds a strong Warrior II yoga pose on a grey mat against a bright, minimalist white wall.
  • A woman with an athletic build and dark hair pulled back into a bun is captured mid-run against a plain, off-white studio background.
  • A close-up swatched sample of matte black fabric contained within a perfect circle.
  • A perfect, minimalist white circle features a subtle, soft-focus texture reminiscent of draped fabric or a gentle gradient of light.
  • A close-up product swatch shows a circle of deep chocolate brown makeup or paint.
  • A perfectly circular graphic element featuring a brushed silver or light gray metallic texture.
  • A close-up swirled sample of deep navy blue fabric is cropped into a perfect circle.
  • A minimalist graphic of a perfectly solid, off-white or light cream circle centered in the frame.
  • A woman with long wavy hair and yellow-tinted glasses poses in a monochromatic black outfit against an off-white background.
  • A woman with an athletic build poses in an all-navy athleisure ensemble against a plain off-white background.
  • A woman stands in a full-body fashion shot wearing a monochrome black athletic outfit consisting of a sports bra, high-waisted leggings, and an oversized…
  • A woman with her hair pulled back into a ponytail stands in a confident studio pose against a plain white background, her arms raised to rest behind her head.
  • A studio full-body shot of a woman in athletic wear, featuring a black 'alo' bralette layered over a white cropped t-shirt and paired with black leggings.
  • A woman stands in a profile view against a clean white background, wearing a monochrome deep brown athletic ensemble.
  • A woman with long, dark hair sits on a light gray floor in a profile view, wearing a matching black tank top and flared yoga pants.
  • A full-body studio photograph of a woman standing against a neutral light grey background, holding a green smoothie in a clear cup.
  • A woman with long wavy hair poses in profile against a neutral grey studio backdrop, wearing a black Alo Yoga bra and high-waisted wide-leg trousers.
  • A woman with a dark ponytail poses against a neutral studio backdrop, wearing a taupe activewear set with black racing-stripe accents.
  • Bold black text spells out the word "DEFINE" in a heavy, sans-serif, all-caps typeface.
  • A horizontal row of five identical, five-pointed stars.

Digital and commerce imagery

6 images

Alo Yoga’s digital experience uses bright, uncluttered layouts and straightforward product and support visuals. Keep shopping imagery useful and legible: show the item, its options, and the details customers need to decide.

  • A bold black graphic icon featuring two overlapping speech bubbles.
  • Two white travel-sized squeeze tubes from the Alo Glow System stand side-by-side against a stark, light gray background with soft shadows.
  • A minimalist, wide horizontal banner features a black Alo shopping bag filled with white tissue paper, angled as if floating against a neutral grey background.
  • A minimalist banner featuring bold black sans-serif typography against a soft, light grey background.
  • This black typographic logo features the words "alo access" in a modern, sans-serif font.
  • A wide, cinematic banner photo features a rugged, off-white limestone or sand ridge in the bottom left corner.

Community and movement imagery

6 images

Show real movement, mindful practice, and welcoming spaces. ALO Studios imagery pairs calm studio environments with accessible movement and a sense of shared community. Favor natural, grounded moments over staged spectacle; make movement feel open to different experience levels.

  • A spacious yoga studio features rows of dark gray yoga mats neatly arranged on a light wood floor, each paired with a black yoga block branded with 'alo'.
  • A wide-angle photo of a serene, minimalist yoga studio with multiple rows of black yoga mats and matching foam blocks arranged on a light wood floor.
  • A spacious, brightly lit yoga studio features a large black wall mural of a cosmic star map with the text "@ALOYOGA" at the bottom.
  • A minimalist, bright yoga studio features rows of black Alo yoga mats and matching blocks arranged on a polished white floor.
  • A minimalist graphic logo featuring the word "alo" in a bold, lowercase sans-serif typeface.
  • A woman with dark curly hair stretches in a wide panoramic shot against a soft, pale blue sky gradient.

Wellness and impact imagery

13 images

When creating work for ALO Gives or the ALO Foundation, connect movement and mindfulness with community, children’s wellness, and care for the environment. Keep the tone warm, purposeful, and optimistic.

  • A Black woman sits in a peaceful meditative pose, her eyes closed and her hands resting on her chest and stomach.
  • A grayscale photo of a serene, empty yoga studio featuring a large celestial wall mural with the text "yoga to the world" in script and "@ALOYOGA" at the…
  • A smiling Black woman and two young girls perform yoga on light gray mats against a backdrop of geometric wooden slats.
  • A hazy aerial photograph captures a vast, dense forest canopy stretching toward a distant coastline under a bright, overexposed sky.
  • A vast, sun-drenched canopy of dense tropical forest stretches toward a hazy horizon under a bright, pale sky.
  • A woman with long dark hair holds a Warrior II yoga pose in profile, dressed in a matching navy blue ribbed crop top and high-waisted flared leggings.
  • A woman with long wet hair holds a Warrior II yoga pose beside an infinity pool, her arms outstretched and gaze fixed forward.
  • A wide-angle, film-style photograph of rolling ocean waves under a pale, hazy blue sky.
  • A wide-angle landscape photograph features the vast expanse of a deep blue ocean meeting a clear, pale blue sky at a sharp horizon line.
  • A wide lifestyle photograph captures a woman and two young girls smiling while holding a boat yoga pose on individual grey Alo yoga mats.
  • A woman performs an arched side plank yoga pose on a black mat outdoors, resting one hand on a black yoga block featuring the 'alo' logo.
  • A cluster of tall, thin palm trees leans over a rugged coastline of dark, porous volcanic rock and patches of white sand.
  • A white minimalist logo featuring the word "alo" in a large, lower-case geometric sans-serif font.

Download Alo Yoga’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Alo Yoga’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 226 images and the logos. The font files belong to ALO, LLC, so they’re left out.

Download the Brand SkillZIP, 10.9 MB

alo-yoga-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ imagery-campaign.md

│ ├ colors.md

│ ├ identity.md

│ ├ typography.md

│ ├ imagery-product.md

│ ├ imagery-digital.md

│ ├ imagery-community.md

│ └ imagery-purpose.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from aloyoga.com on 30 Oct 2026. It isn’t Alo Yoga’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Alo Yoga and its logos are trademarks of ALO, LLC. Rainbrand isn’t affiliated with or endorsed by ALO, LLC.

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The brand layer for agents

Rainbrand builds and maintains shared brand context for your agents and products

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