Bloom is now Rainbrand

(Brand guidelines) // Sports and outdoors

Nike brand
guidelines

Nike’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from nike.com.

Download the Brand Skill

About Nike

Nike equips athletes for sport and everyday life through performance footwear, apparel, equipment, and digital experiences. Its creative world connects athletic ambition and product innovation with a direct, energetic voice.

Nike’s standalone Swoosh is the primary identity mark. Preserve its silhouette and proportions. The mark can appear alone.

The NikeSKIMS wordmark belongs to a specific co-branded collection, not Nike’s standalone logo system.

Nike colors

  • Black

    The Swoosh, text and primary buttons

    HEX
    RGB

  • White

    Backgrounds

    HEX
    RGB

  • Dark gray

    Secondary text

    HEX
    RGB

Nike fonts

  • Helvetica Now Display

    Display heading · 500

  • Nike Futura ND

    Expressive heading · 500

  • Helvetica Now Text

    Primary heading · 700, Body · 400, Button · 500

Font names only. The Brand Skill download doesn’t include font files.

Nike’s voice

Write with confidence, momentum, and a clear connection to athletic effort. Use compact headline statements and vivid, purposeful language; make product innovation easy to understand and connect it to what athletes do. Nike’s copy can also be playful when the subject calls for it.

  • “You can’t be fast on Sunday if you don’t train fast on Tuesday”
  • “Move effortlessly all day with new NikeSKIMS outerwear, updated performance pieces, and a fresh new color palette”
  • “Meet the wildest band of animals barreling down (and up) Earth’s many trails”
  • “Work without compromise in the new Nike Hybrid RN”

Dos and don’ts

Do

  • Keep the Swoosh’s shape intact and use it as a confident, uncluttered identity mark.
  • Lead with concise, energetic headlines and connect performance language to athletic movement or a product benefit.
  • Let campaign imagery express the sport, athlete, product, and setting together, paired with clear, direct copy.
  • Match the tone to the subject: performance storytelling can be assertive, while ACG copy can be adventurous and wry.

Don’t

  • Don’t distort, redraw, or obscure the Swoosh.
  • Don’t turn specific product claims into universal brand promises. Keep claims tied to their product and stated context.
  • Don’t use co-branded marks as substitutes for Nike’s standalone identity.
  • Don’t make every message sound like a technical product specification; Nike also speaks in short, motivating statements and human, playful language.

Nike imagery

329 images from nike.com, in one file of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery

329 images

Use athletic imagery that gives a sense of movement, effort, and purpose. Nike’s visual storytelling places athletes and products in sport-specific settings, and also uses clean product-focused images to show form, detail, and material. Keep the setting and treatment relevant to the sport, activity, or product story.

Use Nike’s own product images and interface screenshots as references for product presentation and shopping experiences. Keep category-specific campaigns, athlete features, and special collections relevant to their context; they are examples of Nike’s varied creative rather than universal templates.

  • A stark white Nike swoosh logo is centered on a flat, solid black background.
  • A white Nike swoosh logo is centered against a solid, matte black background.
  • A medium shot of baseball player Brice Turang mid-celebration, shouting with his mouth wide open and a clenched fist.
  • A high-end varsity jacket with a charcoal grey wool body and cream leather sleeves is centered on a textured gold background.
  • A close-up action photo shows Milwaukee Brewers batter Christian Yelich in a focused batting stance, holding a black bat over his shoulder.
  • A pair of dark navy Nike Air Force 1 sneakers with high-contrast gold stitching pops against a textured, sun-drenched yellow background.
  • A pair of white and forest green Air Jordan 14 sneakers rests in the center of a black quilted leather car interior.
  • A lateral profile shot of a white and forest green Air Jordan 14 basketball shoe against a plain white background.
  • A profile product shot shows an Air Jordan 12 Retro sneaker featuring a striking earth-toned color palette.
  • A high-top white leather Air Jordan 6 sneaker is captured from a profile view against a plain white background.
  • A profile view of a high-top Air Jordan 1 sneaker featuring a deep royal blue and matte black leather upper.
  • A profile product shot of an Air Jordan 29 Low basketball shoe in a pale blue colorway.
  • A profile studio shot of a dark charcoal and black mid-top basketball sneaker, featuring textured 'elephant print' overlays on the toe and heel.
  • A side profile product shot shows a deep purple Jordan low-top athletic shoe with a prominent midfoot strap featuring a small white Jumpman logo.
  • A vibrant lifestyle photograph features two young men posing with a vintage red convertible in a suburban driveway.
  • A man with high-top dreadlocks and black sunglasses sits outdoors for a haircut against a wooden fence.
  • Two men in streetwear-inspired Georgia varsity apparel lie flat on bright green turf in an overhead full-body shot.
  • A man in a cream bulldog-themed hoodie and a white trucker hat sits at a black table, displaying several dental grill molds.
  • A pair of red and brown Nike Tom Sachs Mars Yard 2.5 sneakers sits atop a jagged grey rock, set against a cinematic, smoky lunar background.
  • A high-performance Nike running shoe floats mid-air against a dynamic, blurred background of fiery orange, red, and gold.
  • A person with dark hair in a bun and numerous leg tattoos runs past a textured stone building in a vibrant lime green t-shirt, black shorts, and matching…
  • A close-up studio shot captures a black knit Nike athletic sneaker floating vertically against a dark, smokey backdrop.
  • Captured from a high angle, a runner mid-stride sprints across a city crosswalk, their shadow stretching long against the sunlit asphalt.
  • A medium studio portrait of an NFL player in a white Jacksonville Jaguars jersey, standing with arms crossed to showcase extensive tattoos.
  • A close-up studio portrait of a football player in a bright blue Indianapolis Colts helmet and a dark charcoal jersey, clutching a leather football.
  • A split-screen composition features a close-up of light blue Nike soccer cleats with vibrant orange swooshes alongside a portrait of a person.
  • A vertical top-down close-up shot focuses on the light blue, glossy soleplate of a Nike football boot.
  • A striking close-up product shot captures the underside of a silver Nike soccer cleat, focusing on its translucent orange soleplate.
  • A vibrant orange Nike swoosh is the focal point of this close-up photo featuring a light grey soccer cleat angled diagonally across a solid blue background.
  • A group of young women pose in a synchronized, athletic formation on a vast green field, all wearing vibrant red Nike Skims activewear.
  • Three women stand in a structured formation on a bright green athletic field under a clear blue sky, next to a white goalpost.
  • A vertical photo features three pairs of legs raised high against a clear, solid blue sky.
  • A low-angle full shot captures a diverse cheerleading squad in vibrant red athletic wear performing a synchronized stunt against a clear blue sky.
  • A side-profile product shot of a low-top Air Jordan 1 sneaker featuring a dual-tone matte navy and light grey leather upper.
  • A side-profile product shot of a Nike Dunk Low sneaker featuring an earthy palette of olive green, chocolate brown, and black.
  • A profile view of a low-top Nike Air Force 1 sneaker featuring a distinctive forest green, off-white, and black colorway.
  • A black short-sleeved oversized t-shirt is shown from a three-quarter rear angle, featuring a vibrant graphic of a racing helmet on the back.
  • A side-profile product shot of a Nike Air Max 95 sneaker, featuring a vibrant blue mesh and synthetic upper with orange contrast stitching.
  • A side profile product shot of a white Air Jordan 4 sneaker featuring vibrant yellow and black accents.
  • A low-profile Nike React Gato indoor soccer shoe featuring a striking color gradient that transitions from navy blue at the toe to lime green at the heel.
  • A side-profile product shot of a Nike Vomero 5 sneaker in shades of oatmeal, light bone, and chocolate brown.
  • A single Nike toddler shoe is shown in a lateral profile view, featuring a light tan, suede-textured upper and a chunky white midsole.
  • A side-profile product shot of a Nike running shoe in a vibrant fuchsia pink.
  • A single Nike Zegama running shoe is shown in profile, featuring a stark black mesh upper with a dark grey swoosh.
  • A forest green football jersey featuring bold yellow trim around the V-neck collar and sleeve cuffs.
  • A product shot of a heather grey crewneck sweatshirt shown at a three-quarter angle.
  • A side-profile product shot of a high-top basketball sneaker in a vibrant burgundy and crimson colorway.
  • A profile view of a light gray, mid-top trail running shoe featuring a robust, black chunky sole.
  • A single Nike Metcon training shoe is shown in a clean profile view, featuring a cornflower blue mesh upper and a chunky, multi-segmented midsole.
  • A black-and-white diptych features side-by-side portraits of Phil Knight and Bill Bowerman.
  • A clustered product shot features an array of high-performance Nike running shoes, including Alphafly and Vaporfly models, angled toward the viewer on a…
  • A grainy black-and-white candid photograph captures a man intently cobbling a shoe in a cluttered workshop.
  • A close-up, angled photograph shows a white sheet of paper containing two original Nike swoosh logo sketches in black ink.
  • A side-profile photograph of a male athlete running through a hazy, sun-drenched outdoor path.
  • A close-up studio shot features a pair of black-gloved hands carefully holding a vintage, yellowed Nike sneaker with a prominent black swoosh.
  • A focused man in a grey t-shirt and black shorts runs through a misty city street in this cinematic photograph.
  • A grainy black and white vintage photograph captures a male runner mid-stride on an indoor track, his face showing intense focus beneath a thick mustache and…
  • A grainy vintage photo features two rugged male mountaineers sitting on a rocky slope, one giving a thumbs up.
  • The symmetrical entrance to the Nike World Headquarters features two towering, black-and-white 'NIKE' banners flanking a central stone pathway.
  • A stark white Nike swoosh logo is centered against a solid, deep black background.
  • A contact sheet of twenty-four photos features diverse female models in athletic streetwear from a Nike and SKIMS collaboration against a textured red cinder…
  • Three women stand in a rigid, profile formation on a sunlit green athletic field with a white goalpost in the background.
  • Three sets of legs with various skin tones reach upward against a clear blue sky, wearing matching vibrant red Mary-Jane style shoes with a split-toe design.
  • A diverse group of fourteen women athletes in vibrant red sportswear are arranged in a triangular formation on a green athletic field.
  • A tall Black woman with braided hair stands in a full-length profile view against a monochromatic red cinder block wall.
  • A close-up fashion photograph features a young woman with freckled skin wearing an unzipped cream-colored Nike crop jacket over a black sports bra.
  • A woman stands centered against a crimson-textured cinder block wall, wearing a black sports bra and a bulky charcoal fleece hoodie draped off her shoulders.
  • A close-up fashion photograph features a person from the shoulders to the waist, wearing a mauve-brown t-shirt with 'NIKE SKIMS' printed in large, black…
  • A woman stands centered against a crimson-red grid block wall, wearing a black athletic set.
  • A top-down close-up photo shows the detailed texture of a matte black, finely woven fabric.
  • A close-up studio shot of textured charcoal black fabric with a fine, granular crepe-like weave.
  • A top-down, close-up photograph of black jersey fabric with a fine, granular knit texture.
  • A close-up, high-detail macro photograph captures the textured surface of a dark charcoal or espresso brown woven fabric.
  • A close-up photograph features a deep navy blue mesh fabric with a distinct micro-honeycomb texture.
  • A close-up studio shot of a charcoal grey or slate brown fabric with a fine jersey knit texture.
  • A close-up studio photograph showcases a deep chocolate brown, ribbed textile with a subtle, matte sheen.
  • A detailed close-up photograph of a charcoal grey, finely woven fabric with a subtle crepe texture.
  • A top-down close-up photo focuses on the fine, pebbled texture of a dark chocolate brown crepe fabric.
  • A close-up studio photograph focuses on the muscular midsection and toned arms of a woman with dark skin wearing a tan, structured two-piece set.
  • A blonde fitness model with a high ponytail poses in a black sports bra and matching high-waisted leggings against a pale, desaturated teal background.
  • A close-up studio photograph focuses on a person's profile from the waist down, showcasing dark brown high-waisted leggings and a cropped white t-shirt.
  • A fitness studio shot focuses on a woman from the neck down to the hips, highlighting her athletic physique.
  • A close-up studio shot highlights the side profile of a person wearing high-waisted, chartreuse yellow compression shorts.
  • A studio portrait of a woman with wet hair wearing a dark, zip-up athletic windbreaker with thin reflective piping on the sleeves and chest.
  • A close-up studio shot highlights a person's lower back and glutes wearing dark brown, high-waisted leggings and a black technical harness.
  • A close-up studio shot features a pair of olive-green, split-toe tabi shoes with mesh panels and buckled straps, worn on bare feet pointed upward.
  • A woman with a serious expression kneels on a light wood and cream Pilates reformer, holding one of the black resistance straps high with her right arm.
  • A focused woman with a slicked-back ponytail intensely performs battle rope exercises against a clean white backdrop.
  • A woman stands in a full-body studio portrait wearing an all-black athletic ensemble consisting of a cropped zip-up jacket, a mini skirt, and knee-high Nike…
  • A minimalist graphic featuring a solid white Nike swoosh logo centered against a deep, uniform black background.
  • A close-up photograph of a black wall calendar with white grid lines and large white numbers.
  • A woman with a dark braid and extensive tattoos runs past a textured stone wall in bright daylight.
  • A runner in black athletic gear sprints past a park bench, creating a dramatic wake that flips the pages of a newspaper held by an older man.
  • A man in athletic wear stands with one hand on his hip, looking toward the camera with a neutral expression.
  • A close-up shot focuses on a pair of light pink Nike ZoomX running shoes worn with tall white socks on a dark gravel surface.
  • A focused female runner stands against a white-paneled wall, her hair trailing horizontally as if caught in a gust.
  • A close-up action photo focuses on the glistening, athletic legs of a runner in mid-stride.
  • A blonde female athlete sits on a textured dark ground, stretching toward her toes in a focused, seated forward bend.
  • A split-screen action photo shows two men running along a desert road at dusk, wearing Nike athletic gear.
  • A side-profile product shot of a Nike running shoe featuring various shades of pink, from soft lavender tones on the mesh toe to deep magenta on the heel and…
  • A single Nike running shoe is shown in a studio product profile view, featuring a pale lavender mesh upper and a prominent metallic pink swoosh.
  • A side-profile product shot of a Nike Air Zoom Pegasus Premium running shoe in light pink and white.
  • A wide-angle product shot features a lineup of various Nike running sneakers, including the Pegasus and Invincible models, on the feet of several athletes.
  • A focused runner with braided hair and sunglasses sprints past a blue urban shelter, his skin gleaming under bright sunlight.
  • A grainy, low-angle film photograph captures two runners mid-stride on a steep, rocky grey incline under a bright, blown-out white sun.
  • A female runner sprints along a paved road flanked by concrete barriers under a dramatic, cloudy sky.
  • A side profile product shot of a high-performance Nike running shoe featuring a thick, off-white sculpted midsole and a vibrant orange forefoot accent.
  • A high-performance Nike running shoe is shown in profile, featuring a vibrant gradient upper that shifts from teal at the toe to deep purple and soft pink at…
  • A high-performance running shoe shown in profile, featuring a translucent, geometric-patterned upper in shades of grey and black.
  • A profile view of a high-performance Nike running shoe featuring a thin, white mesh upper with subtle horizontal volt yellow stripes.
  • A dynamic action photograph captures two runners mid-stride in a dark, concrete urban setting, illuminated by streaking horizontal light beams.
  • Two women with braided hair sprint through a dark, urban environment at night, illuminated by a cool blue light.
  • A woman with dark hair tied in a high bun and wearing a vibrant pink tank top examines a bright pink Nike Pegasus sneaker inside a brightly lit athletic store.
  • A pair of mint green Nike Pegasus running shoes are shown in a three-quarter product shot floating against a plain white background.
  • A high-performance running shoe with a cream-colored mesh upper floats against a vibrant, motion-blurred backdrop of red and yellow light streaks.
  • A high-performance running shoe is shown in a studio profile shot, featuring a thin, off-white mesh upper and a chunky, tapered foam midsole.
  • A fit woman with a blonde ponytail performs a forward lunge in a bright gym studio.
  • A focused female athlete performs a deep lunge on a dark asphalt surface against a glowing, monochromatic gold backdrop.
  • A close-up studio shot highlights multiple pairs of metallic burnt orange Nike sneakers with black swooshes, worn by people in matching orange apparel.
  • Two women are captured from behind as they run away from the camera along a winding asphalt road through a lush green forest.
  • A dynamic wide-angle action shot features four runners sprinting through a wet city street at night under bright overhead lamps.
  • A low-angle action shot shows a female runner mid-stride on a concrete bridge under a pale, overcast sky.
  • This black, white, and yellow line art illustration depicts a bustling, stylized interior space filled with oversized Nike sneakers and small human figures.
  • A cinematic, low-key photo of a basketball player with long dreadlocks silhouetted against a glowing backboard in a dark gym.
  • A high-angle, black-and-white action photograph captures a Milwaukee Brewers baseball player wearing jersey number 24 standing on home plate.
  • A pair of white and forest green Air Jordan 14 sneakers sits nestled on a dark, quilted leather surface, flanked by two buckled leather straps.
  • A pair of purple and pink Jordan Tatum basketball sneakers are displayed floating against a soft, grainy sage green gradient.
  • A low-angle, candid flash photo captures a man and woman crouching on a golf green at night, laughing together.
  • A profile product shot of a white and forest green Air Jordan 14 low-top sneaker against a solid gray background.
  • A high-performance Air Jordan 14 low-top sneaker is shown in profile against a neutral grey studio backdrop.
  • A profile product shot of an Air Jordan 12 Retro high-top sneaker in a mauve and dark brown colorway against a solid gray background.
  • A profile product shot of a dark brown Air Jordan 3 sneaker against a solid gray background.
  • A profile product shot of an Air Jordan 1 High sneaker featuring a bold royal blue and black color scheme with a white midsole.
  • A side-profile product shot of an Air Jordan 1 High sneaker featuring a mix of pebbled black and smooth royal blue leather panels.
  • A side-profile product shot of a high-top Air Jordan 1 sneaker in a 'Royal Toe' colorway.
  • A single toddler-sized Air Jordan 1 high-top sneaker is shown in profile against a neutral grey background.
  • A profile product shot of a black high-top Air Jordan 5 sneaker against a neutral grey background.
  • A side profile product shot of a black suede Air Jordan 5 sneaker against a solid gray background.
  • A bald man with neck tattoos looks thoughtfully off-camera in this low-angle fashion portrait against a solid black background.
  • A woman with long, purple-accented braids looks over her shoulder against a solid black background.
  • A full-body studio photograph features a young girl with long, wavy hair wearing a black bucket hat and a graphic 'JORDAN' t-shirt.
  • Two kids stand confidently in an indoor gym on a wooden basketball court, framed against green and yellow bleachers.
  • A full-shot photo of two children posing in Nike sportswear against a backdrop of a gray corrugated metal roll-up door.
  • A close-up photograph focuses on a pair of crisp white Nike Air Force 1 sneakers worn with textured pink and red socks under dark trousers.
  • A dynamic wide-angle action shot features two young basketball players on a polished wooden gym floor.
  • A wide marketing banner features a smiling young girl in a bright blue Nike hoodie with her arms outstretched against a plain white background.
  • A young girl with long brown hair stands confidently with her arms crossed, looking off-camera to her right.
  • A focused studio portrait of a young boy looking off-camera, positioned on the right side of a clean white horizontal banner.
  • A light blue Nike quarter-zip fleece pullover is worn by a young woman with her hair pulled back into a sleek bun.
  • A young person sits casually on forest green and yellow gymnasium bleachers, resting one hand on an orange Nike Elite basketball.
  • A focused young boy in a dark grey and black Nike soccer kit mid-stride as he prepares to kick a white soccer ball on a green grass field.
  • A full-body shot features two young athletes standing confidently on a red running track with white lane markers.
  • A low-top Nike Dunk sneaker is presented in a crisp profile view, showcasing a bold two-tone colorway of Kentucky blue and white.
  • A side-profile product shot of a royal blue Nike basketball shoe featuring a distinct diamond-grid mesh upper.
  • A single dark navy blue Nike foam clog is shown in profile against a plain field.
  • A single Nike running shoe is shown in a profile studio shot, featuring a dark navy blue mesh and synthetic upper.
  • A side-profile product shot of a Nike Mercurial soccer cleat featuring a vibrant mint green and teal gradient upper.
  • A side profile product shot of a Nike Air Max 95 sneaker featuring its signature tiered gradient upper in shades of grey and black.
  • A side-profile product shot of a single royal blue slide sandal with a thick, textured platform sole and a smooth upper band.
  • A profile view of a high-top sneaker featuring a distinctive quilted navy blue textile upper.
  • A medium studio portrait features two young people wearing matching navy and white Nike Windrunner hooded jackets with the iconic chevron design.
  • A studio product shot of two blue Nike sneakers angled towards each other on a plain light grey background.
  • A studio lifestyle photograph features two smiling children posing side-by-side in matching sky-blue Nike zip-up hoodies.
  • A person with short blonde hair and a joyful expression sits in a creative studio, wearing a white zip-up jacket with orange accents.
  • Three women in athletic leisurewear stand in a row across a sunny green football field, positioned in front of a white goalpost and a red padded structure.
  • A wide-angle stroboscopic-style composite photo displays a female athlete in various stages of a high-intensity workout against a neutral off-white background.
  • A tight product close-up features the textured lacing system and side profile of a lilac and white Nike Dunk Low.
  • A single Nike V2K Run sneaker in a metallic bronzed beige and silver colorway is showcased in a profile studio shot against a neutral gray background.
  • A studio product shot of a pair of chunky, deep chocolate brown Nike ACG Goadome Low sneakers angled toward the right against a plain white background.
  • A close-up photograph of a light lavender fabric swatch, featuring soft, diagonal folds that create rhythmic shadows across the frame.
  • A close-up studio shot highlights the matte, fine-knit texture of a pine-green fabric.
  • A close-up photograph displays the lush, velvety texture of a deep purple fabric.
  • An extreme close-up photo of soft, heathered light beige or oatmeal jersey fabric.
  • An extreme close-up product shot focuses on the fine, matte texture of a deep burgundy jersey fabric.
  • A medium-wide shot of basketball star Caitlin Clark spinning a basketball on her finger while seated on a folding chair inside a gymnasium.
  • A woman laughs joyfully as she is caught in a flurry of snow, cradling a snowball against her magenta Nike ACG puffer jacket.
  • A side-profile product shot of a Nike Vomero 5 sneaker featuring a tech-runner aesthetic with layers of mesh and synthetic overlays.
  • A side-profile product shot of a Nike Ja 2 basketball sneaker in electric blue and pale sky blue.
  • A studio product shot of a low-top athletic sneaker viewed from a lateral profile.
  • A crisp, all-white Nike Air Force 1 Low sneaker is captured in a profile view from the side.
  • A side profile product shot of a maroon and mauve Nike running shoe.
  • A side profile of a black Nike Mercurial Vapor soccer cleat featuring a textured upper and a vibrant lime green Nike swoosh stretching toward the toe.
  • A side-profile product shot of a Nike Metcon training shoe in white with pale sage green accents.
  • A side profile product shot of a Nike ZoomX Pegasus Turbo Next Nature running shoe in a vibrant coral-red color.
  • A woman with extensive black-ink tattoos and a braided ponytail runs at full sprint across an urban sidewalk.
  • A close-up photograph features a person with voluminous blue hair and shimmering blue glitter lipstick blowing a kiss.
  • A periwinkle blue Nike sports bra is shown in a studio product shot from a front-facing perspective.
  • A dusty blue Nike crewneck sweatshirt features a small white embroidered swoosh logo centered just below the ribbed neckline.
  • A 3D product rendering of pale mint green leggings shown from a three-quarter angle.
  • A studio product shot of light grey heathered Nike training shorts, angled slightly to the right.
  • A white oversized t-shirt is shown from a three-quarter rear perspective, featuring a dynamic graphic of seven pink swoosh logos clustered and trailing to…
  • A full-length studio shot features a person with dark wavy hair wearing a black oversized Nike rugby-style sweatshirt over a white collared shirt.
  • A pair of Nike Air Force 1 low-top sneakers featuring a striking leopard print upper in shades of golden tan and dark chocolate.
  • A dark brown utility crossbody bag featuring a triangular white and black 'ACG' logo on a raised front pouch.
  • A chaotic and energetic wide-angle photograph captures a large group of people engaged in an intense snowball fight on a snow-covered mountain slope.
  • This product shot features a single Nike Zegama 2 trail running shoe in profile against a plain, off-white background.
  • A profile view of a Nike high-top running shoe features a muted plum purple mesh upper and a thick, tan undulating midsole.
  • A man wearing a vibrant cobalt blue hooded puffer jacket with curved, wave-like quilting patterns across the torso.
  • A medium studio shot features a Black man with short hair looking directly into the camera with a neutral expression.
  • A side-profile product shot shows a mud-splattered Nike trail running shoe against a neutral, off-white background.
  • A single Nike trail running shoe in various shades of plum and deep purple is presented in a studio profile shot against a neutral off-white background.
  • A woman with a focused expression wears a bright purple, quilted ACG hooded puffer jacket and black hiking pants.
  • A close-up studio photograph features a person wearing a pale mint green, quilted puffer jacket with a small triangular logo on the left chest.
  • A close-up studio shot highlights a small, black Nike ACG crossbody bag worn over a vibrant purple, textured long-sleeve top and tan hiking pants.
  • A close-up studio photograph features a man with a neutral expression wearing a vibrant royal blue skull-cap beanie.
  • A close-up action photograph captures a person in orange gloves and a white puffer sleeve kneeling in deep white snow to tie the laces of their light purple…
  • A group of eight hikers in colorful winter gear marches in a spaced-out single file across a vast, flat snowfield.
  • A striking close-up of an East Asian person's eyes and forehead, framed by a vibrant blue quilted puffer hood and a black ACG beanie.
  • A close-up action photo features a person in a vibrant orange puffer jacket holding a large black glove directly toward the camera lens in a snowy mountain…
  • A single Nike Zegama trail running shoe is shown in profile, heavily splattered with mud and water against a neutral grey background.
  • A single, mud-splattered Nike Pegasus Trail GORE-TEX running shoe is shown in profile against a neutral, sandy background.
  • A single, vibrant orange Nike ZoomX running shoe is splattered with dark mud and debris against a stark, light gray background.
  • A person in a metallic silver hazmat suit stands in a vast, snow-covered mountain landscape, holding a blue and grey puffer jacket.
  • A close-up shot features a person with vibrant orange hair and a purple metallic Nike ACG puffer jacket cradling an armful of perfectly round, white snowballs.
  • A person in a full silver heat-reflective suit and amber-tinted visor peers down into a rough, cavernous opening made of pale, heat-scarred material.
  • A male runner with grey hair and orange sunglasses performs a standing quad stretch on a vast, snow-covered mountain slope.
  • A close-up lifestyle shot features a vibrant red and black Nike sneaker resting on a weathered, bronze-toned fire hydrant.
  • A pair of metallic silver and white Nike V2K Run sneakers floats at a three-quarter angle against a clean white backdrop.
  • A dynamic action photograph captures a male runner mid-stride during a night run alongside a female partner.
  • A minimalist graphic featuring a black Nike swoosh logo centered within a white, rounded-square app icon.
  • A single, minimalist black app icon sits at the top center of a vast, clean white space.
  • A minimalist graphic of a white rounded-square app icon positioned in the upper center of a vast white space.
  • A small, vibrant red app icon floats in the upper center of a stark white field.
  • A minimalist black outline icon of a delivery van or shuttle bus is centered on a white background.
  • A minimalist black clock icon centered on a white square.
  • A minimalist, black line icon depicts a storefront or warehouse structure on a white background.
  • A focused female golfer wearing a black long-sleeved Nike polo and white visor follows through on a powerful swing.
  • A medium candid shot of LeBron James smiling while holding a golf ball and several clubs on a lush green course.
  • A focused male golfer wearing a white Nike cap and light patterned polo hits a bunker shot, sending an explosive spray of sand and a white ball into the air.
  • A close-up photograph of golfer Scottie Scheffler hunched in a concentrated stance on a green.
  • A focused female golfer wearing a white Nike visor and skirt with a black long-sleeve Nike top completes a powerful swing.
  • A medium shot of a male golfer crouched low on a green, intensely reading a putt.
  • A focused male golfer squats low on a lush green course to read a putt, his expression intense and concentrated.
  • A focused male golfer in a navy blue Nike polo and tan trousers is captured mid-follow-through after a powerful swing.
  • The vibrant blue outsole of a white Nike golf shoe is highlighted in this low-angle, close-up shot as a golfer walks across a green fairway.
  • A close-up photograph features a person's hand wearing a white Nike golf glove, gripping the top of a black textured golf club handle.
  • A woman golfer in a sleeveless red polo, white hat, and dark sunglasses pauses mid-swing, silhouetted against a deep blue dusk sky.
  • A side-profile product shot shows a crisp white Nike golf shoe with a sleek navy blue swoosh.
  • A sleek, white leather Nike golf shoe is captured from a side profile against a clean, light gray background.
  • A Black male model stands in a medium shot wearing a light seafoam green Nike Golf t-shirt with a blue and white ringer neckline.
  • A Black man stands in a full-body studio portrait against a plain white background, wearing a navy blue quarter-zip 'NIKE GOLF' sweatshirt with vertical…
  • A studio portrait of a man looking to his right, wearing a dark olive green quarter-zip Nike Golf pullover and a cream baseball cap.
  • A male model stands in a full-body studio shot wearing a dark sage green Nike Golf windbreaker and matching technical trousers.
  • This profile product shot features an all-white Nike ReactX golf shoe with a striking silver-glitter textured swoosh on the side.
  • A Nike Air Max shoe is showcased in a profile studio shot against a clean white background.
  • A woman with a neutral expression and slicked-back hair stands centered in a medium studio shot, wearing dark, square-frame sunglasses.
  • A full-length studio portrait of a woman standing against a plain white background wearing a monochromatic black technical outfit.
  • A medium close-up of a blonde woman with a gentle smile and crossed arms, wearing a cornflower blue zip-up jacket.
  • A wide-angle landscape photo captures three runners sprinting in single file along a light-colored dirt path at the base of a vast, forested mountain.
  • A close-up photograph captures a person's hands in black nitrile gloves meticulously detailing the mint-green, waffle-patterned sole of a sneaker using a…
  • A square industrial photograph captures three mechanical surface aerators churning a thick layer of white foam in a large wastewater treatment basin.
  • A low-angle, close-up photograph of vibrant textile swatches hanging from a rack in two tiers.
  • A close-up photograph captures the hands of a person carefully positioning a red-and-white-striped USA soccer jersey under an industrial heat press machine.
  • A striking macro photograph showcases the intricate, organic curves of a white mesh fabric against a solid black background.
  • A close-up photograph captures gloved hands carefully lifting a grid of translucent, honeycombed polymer structures within a dark industrial workshop.
  • A split-screen composition features a high-performance Nike soccer cleat and an athlete in action against a swirling, metallic blue liquid background.
  • A close-up studio shot captures several white and silver Nike soccer cleats arranged in a fan-like arc against a sleek metallic surface.
  • A split-screen studio portrait features two models wearing merchandise from a collaboration between FC Barcelona and the brand Golf.
  • Four white Nike soccer cleats are arranged horizontally in a row, alternating between top-down and side profiles to showcase various textures and swoosh…
  • The official U.S.
  • Brand image
  • A blue crest-shaped logo features a prominent white cross in the center with the navy blue letters 'CBF' inscribed across it.
  • This graphic features a white shield bordered by a thick blue line, containing three stacked blue lions in a walking pose.
  • A stylized, monochromatic graphic of the French Gallic rooster stands in a proud, alert profile.
  • A vibrant orange shield logo features a white heraldic lion rampant at its center, standing on its hind legs with claws extended.
  • A classic crest logo for the Norwegian national football team, featuring the red, white, and blue flag of Norway set within a gold-bordered shield.
  • A sharp, stylized graphic of a lion's head is centered over a vertical rectangle.
  • A circular logo for the Nigeria Football Federation featuring a white eagle with spread wings perched atop a classic black and white soccer ball.
  • A green and gold graphic crest for Football Australia features a kangaroo and an emu flanking a stylized central ball.
  • A heraldic shield graphic featuring the red and white checkered pattern of the Croatian chequy.
  • A red and white crest-shaped logo for the Turkish Football Federation features a bold diagonal division from the top-left to the bottom-right.
  • A heraldic shield logo features the blue Nordic cross of the Finnish flag set against a white background, all encased in a metallic gold border.
  • A heraldic white eagle with a gold crown, beak, and talons is centered on a classic red shield with rounded bottom corners.
  • A flat graphic logo for the Chinese Football Association, featuring a vertical rectangular crest with a rounded base in dark red and yellow.
  • The official crest of the Uruguayan Football Association (AUF) features a white shield outlined in gold.
  • A vibrant orange Air Zoom unit is the focal point of this vertical close-up of a Nike Mercurial soccer cleat's translucent soleplate.
  • An extreme close-up product shot focuses on the toe box of a pale blue Nike Tiempo soccer cleat, highlighting its unique concentric, rippled leather texture.
  • A striking close-up of a light blue Nike Phantom football boot highlights its intricate knit texture and cross-laced forefoot.
  • A vertical photo of a female soccer player captured in a dramatic stroboscopic motion effect that trails her movement across the frame.
  • A close-up studio shot highlights the translucent, milky-white soleplate of a Nike football boot against a vibrant blue background.
  • A close-up portrait shows a young woman with a determined gaze looking upward, set against a vibrant, textured orange background.
  • A wide-angle studio photograph captures six dynamic, overlapping poses of a man and woman in high-intensity training.
  • A man sits on a wooden locker room bench, gazing upward as he juggles a soccer ball with his head.
  • A focused Black woman with long, vibrant reddish-pink braids captured in motion against a dark burgundy backdrop.
  • A muscular man with short blonde hair performs a dynamic lunge while carrying a black sandbag over his shoulder in this studio fitness shot.
  • An athletic woman performs a vertical forearm stand against a deep burgundy backdrop, smiling at the camera with wet, dark hair.
  • A side-profile fitness photo features a Black woman with braided hair and a 'sacrifice' tattoo stretching her quadriceps against an off-white, curved…
  • A woman with her eyes closed sits inside a wooden locker, balancing a Nike basketball in her palm with a meditative expression.
  • Two white Nike athletic shoes with thick, segmented soles and metallic silver accents are prominently displayed as a person rests their foot on a black metal…
  • A profile view of a black and white Nike Metcon training shoe.
  • A side-profile product shot of a white Nike Air Zoom athletic sneaker featuring a prominent black support strap crossing the midfoot.
  • A side profile product shot of a white Nike training shoe featuring a distinctive gum-colored rubber outsole that wraps up at the toe and heel.
  • This product shot features a pair of beige Nike Calm slides angled towards the right.
  • A pair of sculpted, matte white Nike mules are shown in a product shot, with one shoe resting on its side against the other.
  • A full-body studio photograph features an East Asian woman standing in a determined, neutral pose against a clean white-to-gray gradient background.
  • A full-length studio photograph features a man in athletic wear standing against a neutral light grey background.
  • A stark, black-and-white graphic features bold, stacked typography reading "NIKE ELITE TRAINING DIVISION" at the center.
  • A focused Black man with a goatee and tattoos sits on a weight bench, leaning forward with his hands clasped and eyes fixed intensely on the camera.
  • A large, diverse group of young fitness enthusiasts gathers in a gym, many flex their biceps and smile for a celebratory group photo.
  • A sleek, black Hyperice recovery slide features a glowing red interior that highlights its textured, ridged footbed.
  • A woman with a focused expression sprints through an indoor gym, captured mid-stride during an agility ladder drill.
  • A woman with dark hair runs joyfully past a light-colored stone building with high windows in a dynamic low-angle shot.
  • Two athletes, a man and a woman, are captured mid-air during explosive box jumps in a high-ceilinged vintage gymnasium.
  • A dynamic low-angle photo captures a roller skater mid-air in pink boots and black pads, soaring above a colorful skate ramp.
  • A focused woman with her hair in a sleek bun sits on a gym floor, performing a seated spinal twist stretch next to a pink Nike duffel bag.
  • An East Asian woman in a white tank top and black leggings performs a squat in a gym, her hands clasped and a focused smile on her face.
  • In a dimly lit gym, a woman in light blue Nike athletic wear performs a high-intensity plank row with heavy hex dumbbells.
  • A woman with her ponytail mid-swing sticks a box jump landing in a dark, professional gym.
  • A split-panel lifestyle photograph showcasing a woman wearing Nike sports bras from two angles.
  • The iconic white sans-serif text "JUST DO IT." is centered horizontally on a solid, stark black background.
  • A minimalist black graphic features a bold, sans-serif font spelling out "NSW" in heavy lettering.
  • This black graphic logo features the word 'RUN' in a bold, italicized sans-serif font, nestled above a classic athletic swoosh.
  • A minimalist wide-angle graphic features a stark white top section meeting a soft, light grey lower section along a perfectly straight horizontal horizon line.
  • A minimalist black-on-white graphic lockup featuring the NFL shield and the Nike swoosh side-by-side.
  • A horizontal black graphic logo features a stylized shield icon containing a swoosh symbol, positioned to the left of the lowercase text "nike soccer".
  • A dark, chocolate-brown textured graphic features a Nike swoosh logo followed by the word "SKIMS" in a playful, rounded bubble font.
  • A minimal, horizontal graphic banner featuring a subtle gradient.
  • A single, solid black Nike swoosh logo is positioned in the far upper-right corner of an elongated, horizontal white frame.
  • A dark chocolate-brown textured graphic features the Nike swoosh logo next to the word "SKIMS" in a rounded, bulbous, three-dimensional font.
  • A collaborative graphic logo featuring the Nike swoosh and the word 'SKIMS' rendered in a dark, textured 3D style.
  • A single Nike React Infinity Run Flyknit shoe is shown in profile, centered against a clean off-white background.
  • Four textured foam sneaker midsoles are arranged in a dynamic, diagonal line against a clean white background.
  • This black and white graphic features the text 'ALL CONDITIONS GEAR' in a bold, capitalized sans-serif font, where several letters are creatively replaced or…
  • A high-contrast black-and-white graphic features the 'acg' logo integrated into a rocky mountain peak inhabited by mountain goats.
  • A close-up, low-angle action photo captures two runners catching their breath on a urban canyon sidewalk between towering stone buildings.
  • A long, narrow horizontal banner graphic featuring a vibrant red-to-orange gradient background.
  • A minimalist graphic logo featuring a vibrant orange Nike swoosh positioned to the left of the word "Membership" in a black serif typeface.
  • A wide, horizontal banner featuring a stark white 'nike soccer' wordmark in an italicized, lowercase sans-serif font against a solid black background.
  • A horizontal graphic features the bold, white, sans-serif text "NIKE TRAINING" in all caps.

More from the Brand Skill

Product Claims

Make performance and technology claims specific, evidence-based, and tied to the product or test that supports them. Nike React is described in terms of responsiveness, softness, durability, and lightweight cushioning. The cited Infinity Run injury comparison is limited to the named shoe, the stated comparator, and the study conditions.

For sustainability messaging, use precise scope, baseline, and date when presenting targets or progress. Nike frames sustainability alongside product innovation, athlete performance, and reducing environmental impact.

Web UI

Nike.com’s desktop interface uses a light presentation with white backgrounds, dark text, and restrained black accents. Buttons are rounded, compact, and set in Helvetica Now Text at medium weight; links use Helvetica Now Text. Layout spacing ranges from tight small gaps to generous separation between major page areas.

In commerce flows, keep product names, product imagery, price information, and purchasing or navigation actions easy to scan. The cart and category pages use clear sections, recommendations, and straightforward labels.

Download Nike’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Nike’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 330 images and the logos. The font files belong to Nike, Inc, so they’re left out.

Download the Brand SkillZIP, 17.4 MB

nike-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ imagery.md

│ ├ colors.md

│ ├ typography.md

│ ├ product-claims.md

│ ├ voice.md

│ ├ web-ui.md

│ └ logo.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from nike.com on 30 Oct 2026. It isn’t Nike’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Nike and its logos are trademarks of Nike, Inc. Rainbrand isn’t affiliated with or endorsed by Nike, Inc.

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