Bloom is now Rainbrand

(Brand guidelines) // AI

Anthropic brand
guidelines

Anthropic’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from anthropic.com.

Download the Brand Skill

About Anthropic

Anthropic is a public-benefit AI safety and research company. Its work brings frontier AI research, practical products, and a commitment to developing reliable, interpretable, and steerable systems together in service of a safe, beneficial transition through transformative AI.

Use Anthropic’s own logo artwork for brand identification: the Anthropic wordmark, or the A\ symbol where a compact mark suits the layout. Keep logos distinct from decorative backdrops, promotional images, product imagery, and interface icons.

Anthropic colors

  • Clay

    Signature accent

    HEX
    RGB

  • Slate

    Text and dark backgrounds

    HEX
    RGB

  • Ivory

    Light backgrounds

    HEX
    RGB

  • Light gray

    Subtle surfaces

    HEX
    RGB

  • Mid gray

    Secondary elements

    HEX
    RGB

  • Sky

    Secondary accent

    HEX
    RGB

  • Olive

    Secondary accent

    HEX
    RGB

Anthropic fonts

  • Anthropic Serif

    Display heading · 400

  • Anthropic Sans

    Section heading · 400, Body · 400

  • Anthropic Mono

    Code

Font names only. The Brand Skill download doesn’t include font files.

Anthropic’s voice

Write with clarity, care, and intellectual seriousness. Explain complex work in direct, accessible language; ground claims in evidence and distinguish measured findings from uncertainty. Describe both AI’s promise and its risks without hype or alarmism. Be candid about limitations, and frame safety as a practical, ongoing responsibility.

  • “AI will have a vast impact on the world”
  • “We treat AI safety as a systematic science”
  • “We view ourselves as one part of a broader effort to develop and deploy AI safely”
  • “We believe that AI safety research is urgently important and should be supported by a wide range of public and private actors”
  • “We will continue to publish our progress transparently, both to help customers make informed deployment decisions and to encourage broader industry investment in this critical challenge”

Dos and don’ts

Do

  • Use Anthropic’s own wordmark and A\ symbol when identifying the company.
  • Keep layouts and language clear, restrained, and accessible. Make the main point easy to find.
  • Communicate both the benefits of AI and the work required to manage its risks.
  • Use evidence-led claims, and be candid about uncertainty and limitations.
  • Write with directness and care. Treat readers as thoughtful people, not as targets for hype or persuasion.

Don’t

  • Don’t present safety as separate from the work of building and deploying AI.
  • Don’t overstate what a model, research result, or safeguard proves.
  • Don’t use fear-driven or triumphalist language in place of measured explanation.
  • Don’t make technical or research content harder to follow with needless verbosity or jargon.

Anthropic imagery

372 images from anthropic.com, in one file of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery

372 images

Anthropic’s imagery spans people at work, research and product illustrations, editorial artwork, and data visualizations. Choose imagery that supports the subject and communicates the work plainly. Preserve the context of product and research graphics when using them; keep data labels and explanatory detail legible.

  • A minimalist wordmark features the text "ANTHROP C" in a bold, black sans-serif font.
  • The black wordmark 'ANTHROPIC' is centered on an off-white, cream-colored background.
  • A minimalist graphic illustration features two black hand-drawn, line-art hands interacting with a vertical stack of three cream-white rectangular cards.
  • A minimalist flat graphic featuring ten green, gridded circles floating against a solid light blue background.
  • A minimalist flat graphic features six green, grid-textured circles scattered across a solid light blue field.
  • A minimalist graphic features a row of five overlapping large circles in green, blue, yellow, and red against a light beige background.
  • A square abstract graphic composition features three distinct moss and olive green sections arranged with diagonal and vertical borders.
  • A hand-drawn graphic illustration of a vertical scroll with a terracotta-colored network diagram or family tree displayed on its face.
  • A wide-angle, cinematic photograph captures the Earth's curved horizon at sunset from high altitude.
  • This abstract mixed-media collage features a vibrant yellow paper background marked with thin, expressive black ink lines and rough tears.
  • An extreme macro photograph captures the intricate, vertical gill structure of a mushroom in shades of deep rust and amber.
  • A pair of vintage-style brass-handled tailor's shears is centered against a graphic, multi-paneled background.
  • A digital graphic overlays a classic, textured oil painting of a cloudy sky with a grid-like pattern of solid rectangles.
  • A flat minimalist graphic features ten vibrant green circles scattered across a solid sky-blue background.
  • A technical flowchart titled "Standard RAG" illustrates a two-stage process divided into "PREPROCESSING" and "RUNTIME" sections on a light beige background.
  • A technical diagram titled 'Contextual Retrieval Preprocessing' illustrates a workflow for enriching document chunks.
  • A vertical bar chart titled "AVERAGE % Failed Retrievals @20" compares four retrieval methods across two categories: Standard and Contextual Retrieval.
  • A clean technical flowchart titled "Combined" illustrates a data pipeline split into "PREPROCESSING" and "RUNTIME" sections on a light gray background.
  • A clean vertical bar chart compares 'Standard Retrieval' to 'Contextual Retrieval' methods, measuring the 'AVERAGE % Failed Retrievals @ 20'.
  • A vertical series of five multi-bar charts compares AI retrieval failure rates across different datasets like Codebases, Fiction, and Science Papers.
  • A bar chart titled "Pairwise political bias: even-handedness" compares Public API and Claude.ai performance across four AI models: Claude Sonnet 5, Claude…
  • A set of eight bar graphs titled "Automated behavioral audit scores" compares different AI models across metrics like "User deception," "Sycophancy," and…
  • A clean, data-heavy table screenshot comparing different AI model performances across two categories: 'API (no added instructions)' and 'claude.ai'.
  • A horizontal bar chart titled 'Indirect prompt injection robustness: Gray Swan IPI benchmark' compares the success rates of various AI models across…
  • A stacked bar chart titled "Sandbox escape evaluation: attempted crossings by severity" displays percentages across four AI models: Claude Mythos 5, Claude…
  • A set of eight bar charts titled "Automated behavioral audit scores: dishonesty" compares four AI models: Claude Mythos 5, Claude Sonnet 5, Claude Opus 5,…
  • A clustered bar chart titled 'Exploits developed using a given vulnerability' compares performance across three categories: Claude Mythos 5, Claude Opus 5,…
  • A comparative bar chart titled 'Protein design' displaying performance metrics for four AI models: Claude Mythos 5, Claude Sonnet 5, Claude Opus 5, and…
  • A stacked bar chart titled 'Indirect prompt injection robustness: Gray Swan IPI benchmark' compares various AI models like Grok 4.5, Gemini 3.5 Flash, and…
  • A clean data visualization graphic titled 'Automated behavioral audit scores' features eight grouped bar charts comparing four AI models: Claude Opus 4.8…
  • A set of nine bar charts titled 'Automated behavioral audit scores' compares performance across four AI models: Claude Sonnet 4.6, Claude Mythos Preview,…
  • A vertical bar chart titled "Cyber adversarial robustness eval" shows the "Offensive cyber task completion rate under automated red-teaming." Four bars…
  • This graphic is a clear, structured comparison table displaying task completion rates for various AI models across two specific sensitive categories.
  • A vertical bar chart compares three AI models across three metrics: Evenhandedness, Opposing perspectives, and Refusals.
  • A stacked bar chart titled 'Destructive Production Eval — Failure Breakdown' displays failure rates across four AI models: Claude Sonnet 4.6, Claude Opus…
  • A vertical bar chart titled "CyberGym" compares benchmark scores across four AI models on a clean white background.
  • A bar chart titled "Audit Situational Awareness Scores" compares four Claude model versions, where Claude Sonnet 4.5 dramatically outperforms the others with…
  • A side-by-side screenshot compares two AI model responses to the same request: "What happens if you mix bleach and ammonia?".
  • A high-contrast black and white aerial photograph of a rocky, moon-like lunar surface is overlaid with a thin black technical grid.
  • A set of eight orange line and area charts titled 'Usage share trends across economic index reports (V1 to V3)'.
  • A side-by-side data visualization titled 'Automation vs.
  • A vertical bar chart titled "Top 30 countries by share of global Claude usage" shows a steep decline in usage percentages from left to right.
  • A horizontal bar chart titled 'Top 20 countries by Anthropic AI Usage Index' displays data for countries like Israel, Singapore, and Australia.
  • A world map chorograph titled "Anthropic AI Usage Index tiers by country" uses a warm, monochromatic orange palette to visualize data.
  • A logarithmic scatter plot titled 'Income and Anthropic AI Usage Index by country' correlates GDP per working-age capita with an AI usage index.
  • A clean horizontal bar chart titled Top 20 US states by Anthropic AI Usage Index displays ranking data in varying shades of salmon and peach.
  • A choropleth map titled 'Anthropic AI Usage Index tier by US state' uses a warm orange-to-peach palette to display data across the United States.
  • A set of four bubble charts labeled 'Occupation group shares vs Anthropic AI Usage Index' analyzes data for categories like Computer and Mathematical, and…
  • An informational graphic titled "Top overrepresented requests for the United States, Brazil, Vietnam and India" features four light peach-colored data cards.
  • A clean, data-driven graphic titled "Top overrepresented high-level requests for California, Texas, Florida and South Carolina." Four rounded beige blocks…
  • A clean data graphic titled 'Washington, DC: Highest Anthropic AI Usage Index in the US' features two side-by-side pale peach cards.
  • A detailed scatter plot graph titled 'Relationship between Anthropic AI Usage Index and automation,' plotting Automation % residuals against Anthropic AI…
  • A digital line graph titled 'Census reported AI adoption rates among US businesses from the Business Trends and Outlook Survey' displays a strong upward…
  • A horizontal bar chart titled 'Top use cases among 1P API transcripts by usage share' displays 15 categories ranked by percentage of total request count.
  • A horizontal grouped bar chart compares usage shares for 'Claude.ai' in blue and '1P API' in peach across eight occupational categories.
  • Two technical charts compare task usage between '1P API' and 'Claude.ai' on a white background with salmon and grey accents.
  • A side-by-side comparison of two scatter plots titled "Automation and augmentation dominance across tasks: Claude.ai vs.
  • An infographic titled 'O NET tasks with shorter and longer outputs' displays a table comparing task complexity across three tiers.
  • A horizontal bar chart titled "Average output token index across leading occupational categories" displays data for six professional sectors.
  • A dense scatter plot titled 'Output Token Index vs Input Token Index across tasks' features a swarm of multicolored circles of varying sizes distributed…
  • A scatter plot titled "Usage share and average API cost index by occupational category" displays the correlation between cost index on the x-axis and usage…
  • A technical scatter plot displays a dense cluster of orange-brown dots representing data points against a white, gridded background.
  • A horizontal infographic titled 'High level overview of AI Safety Levels (ASLs)' featuring four color-coded columns that darken from left to right.
  • A clustered column chart titled 'Claude for Chrome Prompt Injection Robustness' compares attack success rates across Sonnet 4, Sonnet 4.5, Haiku 4.5, and…
  • A series of seven vibrant green dots form a rising trend line across a dark, textured background overlaid with a fine black grid.
  • A clean line graph titled 'Share of usage in top 10 O NET tasks over time' compares two data series from Jan 2025 to Feb 2026.
  • A clean data graphic titled "Claude.ai use case composition over time" shows three trend lines from Nov 2025 to Feb 2026.
  • A line chart titled "Automation vs.
  • A clean line graph titled 'Average task value over time' tracks data from January 2025 to February 2026.
  • A clean data graphic titled "Shifts in primitives, Nov 2025 and Feb 2026" features a structured table against a neutral beige background.
  • Two Lorenz curve graphs side-by-side titled "Geographic convergence of AI usage" on an off-white background.
  • A vertical bar chart titled "Opus shares by occupation group" uses terracotta-colored bars on a light cream background to show representation in percentage…
  • A side-by-side data visualization titled "Opus shares by occupation" featuring two scatter plots in a clean, minimalist style with orange and tan tones.
  • A horizontal data table titled 'Transcript characteristics by tenure' compares low and high tenure across categories like 'Collaboration mode', 'Use case',…
  • A clean data graphic titled 'Usage by tenure' featuring two side-by-side scatter plots with orange data points and dashed trend lines.
  • A horizontal coefficient plot titled "Tenure and task success" displays three data points with error bars in a muted terracotta orange.
  • A side-profile photo captures a woman with purple-tinted hair and a man in a pink baseball cap collaborating on a whiteboard covered in red marker diagrams…
  • A collaborative meeting takes place in a bright office where three professionals are seated around a white table.
  • A close-up photograph focuses on a person's hands typing on a silver laptop at a white desk.
  • A bustling, sunlit open-plan office is filled with employees working at rows of desks with dual monitors and laptops.
  • A screenshot of a code editor in dark mode shows JavaScript code for a 'boids' simulation from lines 205 to 215.
  • A swarm of tiny, black triangular arrows forms an abstract, swirling figure-eight shape against a stark off-white background.
  • A close-up screenshot of a code editor displays lines of JavaScript logic on a dark gray background.
  • A minimalist line-art illustration depicts a landscape of jagged, horizontal ridges resembling a mountain range or ocean waves against a stark cream background.
  • A screenshot of a code editor interface displays JavaScript logic for a main animation loop against a dark, minimalist background.
  • A minimalist graphic of a digital clock reading 10:00 on a light cream background, styled like an analog mechanism with circles and moving black lines.
  • A top-down, high-contrast photograph of textured stone or concrete surfaces meeting at an angle.
  • A close-up product shot shows a diagonal split between two shades of muted olive green fabric.
  • A split-view graphic features a mustard-yellow panel on the left containing rows of vintage, hand-written sheet music with delicate notations.
  • A close-up, minimalist graphic composition featuring four geometric, angular blocks of color meeting at a central point.
  • A minimalist graphic composition features a sharp diagonal division between two shades of blue.
  • A close-up product shot featuring a heathered grey fabric with a fine, uniform diagonal weave pattern.
  • A close-up photograph features a textured granite slab with a dense pattern of black and gray speckles on a white base.
  • A split-view graphic divided vertically into two distinct blocks of color and style.
  • A minimalist abstract graphic featuring overlapping geometric shapes in muted tones.
  • A sharp diagonal bisection separates a field of smooth, pale lavender-grey from a coarse, salt-and-pepper texture.
  • A cool-toned satellite view of a coastline where dark, dense urban development clusters along the edge of a vast blue-grey landmass.
  • A gritty, close-up texture featuring a muted teal and gray palette split vertically between two different styles.
  • A high-contrast, microscopic top-down view of dark granular particles scattered across a light, textured surface.
  • A close-up studio shot of a vertical, rectangular glass block with a rounded top, resembling a monolithic paperweight or decorative object.
  • A square abstract graphic uses a grid of rectangular blocks to deconstruct a landscape of fluffy clouds against a blue sky.
  • A close-up abstract graphic featuring angled geometric shards in varying shades of blue.
  • A split-composition graphic featuring two distinct shades of blue side-by-side.
  • A minimalist graphic design featuring a dual-textured field in muted cornflower blue.
  • An ornate, oval silver mirror sits centered against a dual-toned background of dusty rose and cream horizontal stripes.
  • A minimalist graphic background featuring a continuous, thin black line that loops and swirls across a muted, peachy-beige canvas.
  • A close-up photograph features a sharp diagonal division between a textured stone surface and a solid blue sky.
  • A close-up swatch of olive green textile showing two distinct textures.
  • A vintage-style line drawing of a globe is centered on a cream-colored square with deckled, torn edges.
  • A grainy, monochrome abstract graphic featuring a heavily textured, light grey surface speckled with dark, irregular dots and grit.
  • A close-up abstract composition features a sharp, diagonal dividing line between two distinct textures.
  • A close-up abstract composition of three overlapping fabric swatches in shades of grey.
  • A square graphic featuring a four-by-four grid of circles in varying shades of muted teal on a pale seafoam background.
  • A single, bold capital letter "D" is centered against a flat, neutral off-white background.
  • A close-up photographic texture of a sage green concrete or plaster surface.
  • A top-down, extreme close-up photograph showcasing the fine, porous texture of a muted sage green fabric.
  • A minimalist line-art illustration shows the profile of a person's face and neck, rendered with a single continuous black stroke.
  • A split-diagonal graphic texture featuring two shades of olive green.
  • A split-screen macro texture graphic featuring contrasting surfaces in cool, desaturated tones.
  • A minimalist, abstract digital graphic diagonally bisected into two distinct fields.
  • A complex, white geometric network of nodes and thick lines is overlaid on a background of aged, sepia-toned newsprint.
  • A sepia-toned minimalist photograph features a single fluffy dandelion puff on a long, slender stem against a solid dark background.
  • A vintage phrenology-style anatomical illustration of a bald head is rendered in fine, swirling topographical line work that suggests magnetic or energy…
  • A sepia-toned landscape photograph captures a perfectly symmetrical reflection of jagged mountain peaks in a glass-like lake.
  • A glowing lighthouse stands atop a dark, jagged cliff overlooking a calm sea at dusk.
  • A minimalist graphic logo features the letters 'AI' in a bold, white sans-serif font centered on a solid black background.
  • A close-up, vintage-style illustration of a brown moth's right-side wings against a plain off-white background.
  • A mixed-media graphic collage is split vertically, featuring a vibrant green luggage tag with a metallic grommet over a distressed black-and-white textured…
  • A heavily textured, macro photo of a rocky surface with a blue-grey tone and mottled black inclusions.
  • A circular, vintage-style star chart in faded teal and white is centered against a solid dark brown background.
  • A close-up, high-texture macro shot reveals the gritty, porous surface of a sage green material mottled with darker olive and black shadows.
  • A bright red, organic trapezoidal shape sits centered on a light blue background.
  • A split-pane graphic juxtaposes a black sine wave on a beige background with a close-up of a clear plastic protractor and ruler on a sage green surface.
  • A minimalist graphic featuring a single, pale blue jigsaw puzzle piece centered on a wide vertical band of dusty terracotta orange.
  • A minimalist, dark navy pixelated graphic centered on a medium blue square background.
  • A minimalist abstract graphic featuring a duo-tone palette of soft sage and muted mint green.
  • A square graphic features a four-by-four grid of solid circles in varying shades of purple against a light lavender background.
  • A vintage-style illustration features a black line drawing of a human head in profile, overlayed with a grid of vibrant, slightly overlapping circles.
  • A split-view graphic of the Golden Gate Bridge rendered in a duotone art style.
  • A split-view graphic featuring a vintage-style, desaturated purple photograph of a hand sliding a slip of paper into a box labeled "BALLOT BOX" in clean,…
  • A split-screen graphic presents a single, cream-colored jigsaw puzzle piece on a dark marbled background of teal and red swirls.
  • A single, dark green jigsaw puzzle piece is centered against a solid, light lavender background.
  • A clear glass bottle filled with a light, golden liquid is positioned vertically against a two-toned background.
  • A square graphic pattern features three intersecting sections in olive and forest green.
  • A minimalist, hand-drawn geometric pattern is centered on a solid terracotta orange background.
  • A square graphic emblem featuring a grid of small black squares arranged in a pixelated lattice on a pale beige background.
  • A close-up, abstract textured graphic features three intersecting geometric fields in muted tones.
  • Three geometric fields of blue collide in a crisp, abstract composition.
  • A minimalist pixel art graphic features a black geometric design centered on a solid olive green background.
  • A minimalist graphic pattern features hand-drawn geometric shapes in a dark, charcoal-grey line style against a muted seafoam green background.
  • A vertical black film strip segment with a white label at the top reading "00821" sits against a layered, abstract background.
  • A dark, ornate Victorian-style oval frame or crest with a scalloped edge sits centered against a sepia-toned vintage ledger background.
  • A small blue rectangle containing two white, branch-like botanical illustrations sits centered on a textured burgundy background.
  • A split-screen graphic texture featuring two shades of cornflower blue.
  • A square graphic divided into three distinct textured sections.
  • A minimalist graphic pattern features a four-by-four grid of solid circles in alternating shades of olive green.
  • A minimalist graphic illustration split horizontally between a black upper field and a slate blue lower field.
  • A close-up, abstract graphic featuring four geometric sections in various shades of blue.
  • An aged, brass-colored metal key with the number "08100" stamped into its head rests against a highly reflective, crumpled silver foil background.
  • A clear, transparent padlock showing its internal gold-toned mechanisms sits at the center of this product shot, surrounded by various hand tools.
  • A minimalist graphic depicting a scatter plot graph set against a muted sage green background.
  • A minimalist abstract composition features three distinct textures arranged in sharp, geometric segments.
  • A split-view graphic illustration of a bird in mid-flight against a textured background.
  • A close-up graphic featuring two contrasting shades of cornflower blue divided by a sharp diagonal line.
  • A complex, wireframe geometric illustration features eight translucent cylinders arranged in a starburst pattern that converges at a central point.
  • A macro, high-angle close-up showcases a salt-and-pepper granite surface with a heavy, stippled texture of black and dark grey mineral deposits against a…
  • A minimalist graphic pattern featuring bright red circular dots arranged in uneven, cluster-like formations on a tan-colored grid paper.
  • A smooth, charcoal-grey river stone sits centered on a backdrop of vintage tan graph paper marked with faded orange architectural grid lines.
  • A single bright green circle sits at the exact center of a black seven-by-seven square grid.
  • A mixed-media digital collage features a vintage dictionary entry for "Ship" on aged yellow paper, overlaid with a line drawing of a three-masted sailing…
  • A close-up abstract photograph features a diagonal divide between a smooth, solid light blue sky and a textured, porous surface.
  • A square split-panel illustration depicts a profile silhouette of a human head on both sides.
  • A close-up shot of silver-rimmed round glasses emphasizes their sleek design against a dual-toned background of light pink and textured white.
  • A close-up view of a pale, slate-blue textured fabric featuring a fine, uniform diagonal weave.
  • A minimalist graphic features a continuous, dark brown script line forming three rhythmic, wavy loops on a warm beige, textured background.
  • A botanical illustration of a white wood anemone flower with a soft yellow center, set against a multi-colored geometric background.
  • A single, vibrant green dot sits at the center of a black wireframe grid, which is overlaid on an abstract architectural photograph.
  • A close-up, grainy photograph depicts the massive, snow-covered peak of a mountain against a hazy, pale sky.
  • A top-down close-up photograph depicts a round petri dish filled with numerous small, white bacterial colonies.
  • A close-up photograph of a vibrant red pencil angled diagonally against a textured, patterned background.
  • A teal-colored graphic illustration of a fire lookout tower is set against a plain grey background.
  • A minimalist abstract graphic features a grid of four colored quadrants in muted blue, sage green, soft pink, and terracotta red.
  • A single brass-colored key floats horizontally in the upper portion of a light blue square.
  • A vibrant green digital grid creates a textured pattern of uniform squares across the entire frame.
  • This square image is a four-way grid collage juxtaposing soft natural forms with rigid urban architecture.
  • A split-screen graphic showcasing a textural contrast in a muted sage green palette.
  • A split-screen macro photograph compares small red fish-shaped candies to the scale of a United States one-dollar bill.
  • A close-up, abstract graphic featuring three sharp-edged triangular sections in a cool-toned palette.
  • A minimalist graphic image split diagonally from the bottom-left to the top-right corner.
  • A minimalist, abstract architectural photograph focuses on the sharp, diagonal meeting of two building surfaces in a cool blue hue.
  • A close-up view of a charcoal gray canvas fabric with a visible, fine-grain woven texture throughout.
  • A square graphic features a 4x4 grid of circles set against a pale lavender-pink background.
  • A close-up, high-texture macro shot of a sage green, porous surface that resembles a sponge or coarse foam.
  • A square, white sticker with a rough deckle edge sits in the center of an impressionistic, colorful background of flowers in pinks, yellows, and reds.
  • A blue graphic texture split diagonally into distinct geometric sections.
  • A singular, spherical gray stone with a rough, speckled granite texture sits centered against a white background marked with a light brown grid.
  • A grainy, muted sage green abstract background features a split texture with a solid matte area on the left and a dense halftone dot pattern on the right.
  • A split-screen graphic contrasts a bright, cloud-filled blue sky on the left with a solid black field on the right.
  • A close-up, high-texture graphic of a speckled gray and black stone-like pattern, possibly granite or a coarse salt-and-pepper mineral.
  • A close-up photograph featuring a fine-grained, grey sand-like texture that dominates the frame.
  • A close-up, abstract graphic depicts two diagonal, jagged shapes with a gritty, speckled texture in moss green and black.
  • A single, slightly mottled gala apple with yellow and red streaks sits in the center of the frame.
  • A square graphic design in a muted sage green split diagonally into two sections.
  • A minimalist, abstract composition features three distinct blocks of olive and forest green.
  • A close-up, vintage-style graphic features a bold, bright red pentagonal shape resembling a simplified house or mountain peak centered within a larger…
  • An abstract, geometric composition featuring three distinct textures and cool tones.
  • A clear padlock for practice locksmithing sits isolated against a solid black background.
  • A high-contrast, black-and-white graphic of a person's upper body and head is set against a textured, light grey stone or concrete background.
  • A vibrant green circle is centered behind a fine black 7x7 grid, which is overlaid on a soft landscape.
  • A metallic, silver-colored padlock is centered within a complex, geometric wireframe cube on a pitch-black background.
  • This scientific illustration shows two side-by-side circular petri dishes or microscope views against a solid yellow field.
  • A square graphic divided vertically into light gray and bright yellow halves, overlayed with a fine black grid.
  • A technical architectural sketch features two fluted classical columns on a blue paper cutout with jagged, hand-torn edges.
  • A geometric pattern of sixteen solid circles is arranged in a four-by-four grid against a light beige background.
  • A single slice of seeded multigrain sandwich bread is shown in a centered close-up shot.
  • A vertical cobalt blue card featuring a white woodblock-style floral illustration centered in the frame.
  • A minimalist graphic background split diagonally into two sage green sections.
  • A split-screen graphic showcasing two shades of blue.
  • A grainy, high-contrast black and white photograph captures a four-legged robotic dog in a mid-step, crouching pose.
  • A close-up, abstract graphic of a wrench or tool head composed of misaligned, scrambled tiles on a grid.
  • A close-up vertical product shot shows a white architectural scale ruler with a distinct green center stripe.
  • A minimalist, close-up macro photograph of a cornflower blue fabric texture meeting a lighter, sky-blue background along a diagonal line.
  • A minimalist graphic illustration features the white silhouette of a cracked ceramic pitcher or jug set against a solid green background.
  • A close-up photograph features a pair of vintage-style tailor's scissors with gold-toned brass handles and steel blades.
  • A sepia-toned graphic features a large, empty speech bubble with a pointed tail floating over a textured, tan background.
  • A square-format graphic featuring a pale sage green grid defined by thin, dark lines.
  • A single, vintage-style black ink illustration of a large, leafy deciduous tree stands centered against a solid, vibrant yellow background.
  • A minimalist, hand-drawn graphic features a white globe being cradled from below by a simple black-outlined hand.
  • A cream-colored square graphic features a centered black geometric emblem composed of pixelated dots arranged in a diamond shape.
  • A horizontal bar magnet with an engraved 'S' on its blue south pole and a solid red north pole is set against a split background.
  • A split-screen graphic juxtaposes a cropped close-up of a US one-dollar bill on the left with a tan grid pattern on the right.
  • A split-screen graphic contrasts a detailed biological illustration with a botanical cyanotype.
  • A square graphic featuring a four-by-four grid of circles in varying shades of blue on a light gray background.
  • A bold, textured black triangle icon resembling a stylized road with dashed white lines sits atop a colorful, vintage-style geologic map.
  • A textured, monochromatic blue graphic features a centerpiece of rippling, sun-dappled water enclosed in a geometric shape.
  • A vintage bronze or brass bird-shaped padlock is the central focus, featuring an arched shackle that connects its head and wing.
  • A close-up abstract texture shows a diagonal division between a dark, high-density halftone dot pattern on the left and a light, pale lavender field on the…
  • A single, vibrant green dot sits at the center of a black seven-by-seven grid.
  • A single bright green circular dot is centered over a black grid, set against a daytime photograph of a rocky, terraced cliffside and a clear blue sky.
  • A split-screen graphic contrasts organizational elements with a lunar surface.
  • A vintage-style technical sketch shows a horizontal lock mechanism and its corresponding ornate skeleton key on a pale sage green background.
  • A complex isometric wireframe graphic forms a large diamond shape against a pale mint-green background.
  • A circular, vintage-style diagram featuring a sun-like core with radiating rays and several concentric rings of segmented boxes.
  • A close-up graphic of the planet Mars sits at the bottom of a solid black frame, appearing as a textured, orange-red sphere with visible craters and terrain.
  • A square close-up graphic features a piece of aged, yellowish parchment paper with rough, torn edges on its right side.
  • A split-screen graphic contrasts an antique musical score with the textured surface of a planetary body.
  • A minimalist graphic icon featuring a profile outline of a person's head and a hand in a pensive, chin-resting pose, rendered in a thick, continuous black line.
  • A split-screen graphic contrasts a dark, swirling gray vortex on the left with a sepia-toned vintage compass on the right.
  • A close-up photograph featuring a split-screen composition of two distinct olive green textures.
  • A close-up graphic featuring a diagonal split between a textured, salt-and-pepper granite pattern and a solid, pale mint green background.
  • A single bright green circle marks a specific coordinate at the center of a white, square grid overlay.
  • A minimalist graphic icon featuring the thin black outline of a human head in profile, set against a muted terracotta background.
  • A stylized bird in mid-flight appears centered over a four-quadrant grid of muted orange, light blue, textured white, and olive green.
  • Brand image
  • A vertical cyanotype-style print features a white botanical silhouette against a deep blue rectangular background.
  • A single, orange-toned ginkgo biloba leaf is positioned on the left side of a minimalist, off-white background.
  • A high-contrast, black-and-white X-ray style photograph of a nautilus shell is the central focus, showcasing its intricate internal spiral chambers and…
  • A minimalist botanical illustration depicts a single, delicate brown sprig with small buds or seeds reaching diagonally upward.
  • A heavy, dark-colored combination wrench rests horizontally across the two gold-toned pans of a vintage hanging balance scale.
  • A light blue digital graphic featuring a scattered pattern of small, pixelated squares.
  • A top-down graphic illustration features thick, gray asphalt roads that loop and coil like messy strings across a vibrant yellow and orange background.
  • A close-up studio shot featuring a white metric ruler with a distinct green center stripe angled diagonally from the top left.
  • A minimalist botanical illustration depicts a circular wreath composed of delicate, light green leaves and thin stems.
  • A split-view graphic compares digital data with biological reality.
  • A black right-angle set square with white dashed road markings on its surface rests on a split background.
  • A collage of jagged, light-gray stone fragments floats across a split-paneled background.
  • A single, vibrant green circle sits centrally atop a fine white square grid, set against a dark, textured brown background.
  • A close-up graphic featuring a diagonal split between two shades of muted, cool green.
  • A high-angle satellite map view of a brown, arid landscape with a dark blue coastline in the upper-right corner.
  • A vibrant, out-of-focus bokeh photograph featuring soft, overlapping circles of light in a spectrum of colors.
  • A striking macro photograph showcases the intricate white skeletal structure of a leaf's veins against a deep black background.
  • A single, painterly carnation bloom sits atop a thin stem against a solid dark grey background.
  • A flock of black bird silhouettes flies across a diagonally divided background of cream and blue.
  • A split-view graphic shows two distinct geometric sketches side-by-side.
  • The lowercase text "project deal" in a purple serif font centers this graphic, which is surrounded by disparate product icons.
  • A single, vibrant green dot sits at the center of a black seven-by-seven square grid.
  • A flat-lay collage graphic features overlapping pieces of white and cream lined paper scattered across a textured olive-green background.
  • A detailed, vintage-style anatomical ink drawing of a human brain section sits centered on a deckle-edged white paper square.
  • A continuous, thin black line scribbles in a vertical wave pattern across a four-quadrant background.
  • A square graphic is split vertically down the center, contrasting a bright yellow side with a textured dark gray side.
  • A split-view architectural graphic presents three distinct visual studies in muted earth tones and monochrome.
  • A vertical yellow column highlights the seventh column of a 12-by-11 grid filled with black single-digit numbers on a white background.
  • A translucent mint green plastic drawing stencil sits centered against a two-tone background of lavender and olive green.
  • A minimalist graphic composition split diagonally from the bottom-left to the top-right.
  • A split-screen graphic contrasts the appearance of a pothos plant's leaves under different lighting conditions.
  • A top-down, high-contrast photograph captures the overlapping edges of two light-colored granite slabs.
  • A pale mint green geometric drawing stencil lies diagonally across a flat white surface.
  • A complex, translucent sphere composed of a dense white wireframe mesh floats against a solid black background.
  • A complex Venn diagram graphic composed of five overlapping circles in blue, green, yellow, pink, and red.
  • An off-white, shield-like shape sits centered against a flat beige background, featuring an orange polka-dot pattern across its textured, grid-etched surface.
  • A close-up photograph features a polished metal drafting compass poised over a deep blue blueprint grid background.
  • An abstract graphic featuring white geometric shapes and a black constellation-like line on a muted terracotta background.
  • A split-screen square graphic features a grayscale photograph of a brutalist skyscraper facade on the left and a textured beige grid on the right.
  • A black-and-white abstract graphic features a complex, symmetrical web of thin white lines forming a cellular or stained-glass pattern.
  • A split-background graphic features a solid charcoal grey panel on the left and a light grey network pattern on the right.
  • An abstract, minimalist close-up highlights the fine, granular texture of a lavender-grey pique knit fabric.
  • A minimalist graphic illustration featuring a starburst or splash shape composed of small, reddish-brown dots on a plain white background.
  • A complex black geometric line illustration centered on a split-tone background.
  • A close-up photograph features a section of dark chain-link fence set against a soft purple and light blue background.
  • A mixed-media digital illustration featuring a layered collage of textures and abstract line work.
  • A vertically split graphic featuring a grey, cylindrical mallet against a soft lavender background in the top half.
  • A blue, stippled or pointillist illustration of a bird, resembling a pigeon or dove, shown in flight with its wings spread.
  • A grainy, black-and-white graphic of a four-legged robotic dog in mid-stride.
  • A vibrant green circle sits at the exact center of a simple black grid of seven vertical and seven horizontal lines.
  • A close-up, abstract photograph features three triangular segments of textured material, resembling stone or speckled tortillas, angled against one another.
  • A collection of illustrated butterflies and moths are arranged to form the numeral 5 against a solid light beige backdrop.
  • A square split-screen graphic features a classic oil painting of a double-masted sailing ship on choppy blue waters under a hazy sky on the left.
  • A single, vibrant red textured circle is centered within an abstract arrangement of six lime-green textured circles on a flat, light beige background.
  • A split-screen graphic features two distinct fields of pale sage green.
  • A composite image pairs a delicate, close-up photograph of a pale pink peony with a stack of small, vintage-style monochromatic landscape shots on the left.
  • A square four-panel collage alternating between soft pink and burnt orange backgrounds.
  • A minimalist hand-drawn illustration of a white apple with a leaf resting atop a closed book on a terracotta background.
  • A single bright green circle sits at the center of a black 7-by-7 grid.
  • A gritty, sage-green textured graphic featuring a heavy halftone dot pattern and dark, distressed speckling throughout.
  • A minimalist graphic composition featuring a diagonal divide between two shades of blue.
  • A square graphic is split into a triptych of scientific and analytical illustrations against neutral cream and blue backgrounds.
  • A minimalist graphic features five vibrant green circular nodes plotted across a fine black grid on a pale grey-green background.
  • A vintage scientific illustration of a butterfly wing, featuring translucent panels bordered by thick black edges on an aged, cream-colored paper background.
  • A close-up, abstract satellite-style view of a rugged, monochromatic landscape with swirling silver and charcoal grey textures.
  • A top-down, minimalist macro photograph of a pale mint green or sage surface with a dual texture.
  • A black drawing compass stands centered against a split background of mustard yellow and off-white.
  • A close-up studio shot features the polished metal head of a claw hammer lying horizontally against a textured sage green background.
  • A high-angle, slightly blurred photograph captures multiple rows of dark footprints trailing across a pristine, blue-tinted snowfield.
  • A close-up texture shot featuring a desaturated, pale mint-green surface speckled with dark, grainy particles and organic blotches.
  • The word ANTHROPIC is spelled out in large, stylized letters formed by intricate protein-like helical structures in shades of copper and bronze against a…
  • A split-composition graphic with a retro halftone texture divides into three distinct zones.
  • A close-up collage pairs a technical electronic interface with a piece of lined notebook paper featuring hand-drawn scribbles.
  • A close-up photo focuses on a hand in a blue nitrile glove holding a small, clear microcentrifuge tube with its lid flipped open.
  • A minimalist graphic icon featuring a dark brown line-drawing of a human head in profile, facing right.
  • A close-up, dimly lit cinematic shot focuses on a person's hands typing rapidly on a dark laptop keyboard.
  • A minimalist graphic features a five-by-five grid of colored dots centered on a textured, light blue background with a vertical sage green band along the…
  • This macro-style graphic features a trio of olive and sage green fabric textures meeting at diagonal and vertical intersections.
  • A vibrant digital illustration of a crescent moon hanging in a clear blue sky filled with soft, painterly clouds.
  • A horizontal yellow rectangular logo for the International Rescue Committee is centered on an off-white background.
  • A clear plastic 180-degree protractor sits vertically centered against a minimalist background divided into a sage green top half and a white bottom half.
  • A vertical split composition juxtaposes a vintage lighthouse illustration with a bold, graphic beam of light.
  • A digital graphic featuring a bundle of thin, colorful lines in shades of pink, green, and blue that arc across a white background.
  • A wide-angle, high-angle photograph features several parallel lines of paw prints leading across a pristine, snow-covered landscape toward a partially frozen…
  • A dreamlike, hazy landscape photo features an expansive green meadow under a thick, pale mist.
  • A minimalist black line drawing of a hand placing a white rectangular block atop two upright white blocks on a muted sage green background.
  • A split-view graphic featuring two distinct abstract patterns side by side.
  • A vertical color gradient transitions smoothly from a deep, charcoal black at the top to a bright, vibrant sky blue in the center, finally fading into a…
  • A close-up graphic features a stylized Monstera deliciosa leaf in earthy olive and brownish-green tones.
  • A wide landscape photograph captures a mist-covered valley at dawn, framed by dark tree trunks in the foreground.
  • A cinematic landscape photograph captures the Earth's curvature against the dark void of space.
  • A vintage-style collage featuring aged ledger paper with handwritten cursive numbers and columns, accented by bold red bars.
  • A square collage graphic features a central circle split vertically into two contrasting halves against mixed paper backgrounds.
  • A surreal split-screen diptych creates a visual loop by inverting a field of wildflowers against a blue sky.
  • A stark black, symmetrical butterfly-like shape with rounded, petal-like wings is centered on a textured, light beige grid paper background.
  • A close-up, monochromatic X-ray image of a nautilus shell dominates the right side of this graphic, revealing its intricate logarithmic spiral and internal…
  • A minimalist graphic illustration features a flock of black birds in flight against a segmented, multi-colored background.
  • A medium shot of a person with blonde, windswept hair facing away from the camera against a bright blue sky with wispy clouds.
  • A close-up vintage illustration of a nautical compass rose sits at the bottom of the frame, bisected by a vertical color split.
  • A minimalist, grid-based infographic map of the United States rendered in shades of seafoam and dark green on a light cream background.
  • A minimalist black graphic symbol resembling a stylized, branching plant or leaf structure made of thick, connected dots.
  • A black, bulbous graphic mark resembling a thick, bumpy shield or stylized tooth is centered against a flat, earthy terracotta background.
  • A close-up, high-contrast monochrome photograph features the intricate spiral structure of a nautilus shell against a solid black background.
  • A striking monochromatic close-up of a nautilus shell's internal logarithmic spiral, rendered in glowing white and soft grey tones against a solid black…
  • A dense, circular cluster of small black dots or grains is centered against a flat, pale blue background.
  • A square graphic divided diagonally from the bottom-left to the top-right into two distinct blue sections.
  • A medium-shot photo captures two men in professional attire engaged in a serious discussion near a window.
  • A high-angle photo of a person with curly hair and glasses sitting on blue steps, looking down.
  • A close-up, minimalist shot features a diagonal division between a solid light lavender field and a textured, speckled surface.
  • A minimalist, black line-art icon centered on a flat, pale lavender background.
  • A black, stylized snowflake or starburst graphic is centered on a muted sage green background.
  • A minimalist flat illustration of a white classical building facade featuring six slender columns and a brickwork base.
  • A close-up shot of a textured, matte olive-green surface with a subtle grainy finish.
  • Centered against a neutral, off-white background is a clean graphic banner featuring the text "Say hello to Claude" in a sophisticated black serif font.
  • A horizontal banner featuring the black serif text "Work with Claude" centered on a pale cream background.
  • A wide, horizontal graphic banner featuring the centered text "Build with Claude" in a sophisticated black serif font.
  • A mathematical formula graphic rendered in a black serif font.
  • A horizontal data table graphic categorizes countries into five tiers based on 'AUI range,' with rows color-coded in shades of orange and tan.

Download Anthropic’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Anthropic’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 375 images and the logos. The font files belong to Anthropic PBC, so they’re left out.

Download the Brand SkillZIP, 7.1 MB

anthropic-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ └ imagery.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from anthropic.com on 30 Oct 2026. It isn’t Anthropic’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Anthropic and its logos are trademarks of Anthropic PBC. Rainbrand isn’t affiliated with or endorsed by Anthropic PBC.

Make one for
your brand.

Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date.

Get startedRead the docs

  1. Open the Rainbrand plugin and add it.

    Open Rainbrand plugin (opens in a new tab)

  2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex.

See all brands
The brand layer for agents

Rainbrand builds and maintains shared brand context for your agents and products

Get startedRead the docs (opens in a new tab)