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(Brand guidelines) // AI

Cursor brand
guidelines

Cursor’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from cursor.com.

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About Cursor

Cursor is a coding agent for building ambitious software. It helps developers understand codebases, plan and build features, fix bugs, review changes, and work across desktop, terminal, web, and team workflows.

Use Cursor’s own identity artwork when representing Cursor. The horizontal lockup of the cube and the CURSOR wordmark is the preferred logo; the cube or the wordmark can also appear alone.

Write the name as Cursor, not Cursor AI or Cursor Code.

Cursor colors

  • Warm charcoal

    Text and primary controls

    HEX
    RGB

  • Off-white

    Light backgrounds and cards

    HEX
    RGB

  • Orange

    Accent

    HEX
    RGB

  • Near-black

    Dark backgrounds

    HEX
    RGB

Cursor fonts

  • Cursor Gothic

    Headings · 400

  • EB Garamond

    Paragraph text · 400

Font names only. The Brand Skill download doesn’t include font files.

Cursor’s voice

Write with clarity, confidence, and an orientation toward what developers can make. Keep technical explanations concrete and connect capabilities to the work they enable. Cursor’s voice can be ambitious without becoming abstract: it pairs bold product intent with practical descriptions of workflows and results.

Use short, direct statements when a feature or outcome can be explained plainly. For more complex technical subjects, add the specific mechanism, workflow, or limitation that makes the explanation useful.

  • “Cursor is your coding agent for building ambitious software”
  • “Delegate implementation to focus on higher-level direction”
  • “Cursor deeply learns your codebase before writing a single line”
  • “We have much to learn, try, and build”

Dos and don’ts

Do

  • Use Cursor’s own logo or the standalone cube to identify the brand.
  • Keep the palette legible and purposeful: use warm charcoal for text and controls, off-white for light backgrounds, and orange for emphasis.
  • Use Cursor Gothic for headings and EB Garamond for paragraph text.
  • Describe capabilities through real developer tasks such as planning, building, debugging, and reviewing code.
  • Make ambitious statements specific with a concrete product action or outcome.

Don’t

  • Don’t blur the typographic roles by using the paragraph face for headings or the heading face for body paragraphs.
  • Don’t promise a technical capability without explaining what the product does or how it supports the work.
  • Don’t use inflated claims in place of an actionable explanation.
  • Don’t call the product Cursor AI or Cursor Code.

Cursor imagery

95 images from cursor.com, in 3 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Marketing imagery

45 images

Cursor’s editorial, campaign, research, and customer-story materials each use their own imagery. Preserve the context of each image: research graphics belong to technical storytelling, while customer portraits and related visuals belong to their testimonial or customer-story setting.

  • A minimalist white logo set against a solid black background features the brand name "CURSOR" in a bold, sans-serif, all-caps typeface.
  • A minimalist black graphic logo centered on a stark white background.
  • A digital screenshot of a macOS terminal window titled "vendor-analyzer — -zsh — 105x30" set against a soft-focus, multicolored background.
  • A dark-themed software development interface shows a pull request titled 'Share Origin status favicon glyphs with rollouts'.
  • A minimalist white logo set against a solid black background.
  • A minimalist black and white graphic icon featuring a white isometric cube against a dark background.
  • A minimalist black and white graphic icon featuring a dark isometric hexagon that creates the illusion of a solid cube.
  • The white sans-serif text "Grok 4.7" is centered over a moody, abstract background.
  • A bold, typographic logo for 'THE NEW STACK' set against a plain white background in a clean sans-serif font.
  • A bold, minimalist logo featuring the stylized lowercase letters 'tc' in solid white against a vibrant green background.
  • A bold, white uppercase letter 'B' stands out starkly against a solid black background.
  • The white "CNBC" logo is centered on a solid navy blue square background.
  • Two men lean in with curious, smiling expressions to view a dark laptop screen in a brightly lit office setting.
  • A digital thumbnail featuring a close-up photo of John Schulman, who is shown with a slight smile and dark wavy hair against a blurred natural background.
  • A cluttered digital collage depicts a retro desktop environment filled with overlapping windows against a muted purple background.
  • A man with short dark hair and a light beard smiles warmly in a bright, modern indoor office setting.
  • A close-up professional headshot of a man with short dark hair and a beard, wearing a light grey suit, white shirt, and dark tie.
  • A minimalist graphic features a complex, interwoven teal knot design set against a pale cream background.
  • A man with short brown hair, a matching beard, and glasses looks directly at the camera in this low-resolution headshot.
  • A digital scatter plot titled "Performance vs.
  • A dark-themed scatter plot titled 'Performance vs.
  • A horizontal bar chart graphic on a white background compares AI model performance, highlighted by a bright orange bar for 'Composer 2 Fast'.
  • A dark-themed horizontal bar chart compares AI model performance, highlighting "Composer 2 Fast" in bright orange against grey competitors like GPT-5.4 and…
  • A close-up headshot of a fair-skinned man with short, light brown hair and a friendly, subtle smile.
  • A close-up, low-resolution headshot of a fair-skinned person with short light-brown hair smiling slightly at the camera.
  • A close-up, chest-up portrait of a smiling East Asian man with short black hair and glasses.
  • A close-up, dimly lit portrait features a young person with short dark hair looking toward the camera with a subtle, calm expression.
  • A medium headshot of a smiling man with glasses and a short beard wearing a light blue short-sleeved button-down shirt.
  • A close-up selfie photograph of a man with light brown hair and a beard, smiling warmly while wearing glasses.
  • A close-up studio portrait of a young man with dark, straight hair and a joyful, squinting smile.
  • A close-up headshot features a man with a light-brown complexion, thinning dark hair, and glasses, looking directly at the camera with a neutral expression.
  • A professional headshot of a smiling woman with long brown hair, set against a solid dark navy blue background.
  • A studio headshot of a smiling woman with long brown hair, posed against a vibrant, solid cobalt blue background.
  • A close-up headshot of a young man with curly ginger hair and blue eyes, looking directly into the camera with a neutral, calm expression.
  • A close-up headshot of a middle-aged man with salt-and-pepper hair and thin-rimmed glasses smiling directly at the camera.
  • A close-up photograph of a smiling, bald man with fair skin looking slightly off-camera with a content expression.
  • A head-and-shoulders portrait of a young man with short brown hair and a slight smile, looking directly at the camera.
  • A close-up photograph features a man with a reddish-brown beard and wire-rimmed glasses speaking into a microphone against a solid black background.
  • A close-up studio headshot of a middle-aged man with short brown hair and a light beard, smiling warmly toward the camera.
  • A close-up photograph of a woman with long dark hair and glasses speaking into a handheld microphone.
  • A close-up portrait of a man with short brown hair and a friendly, open smile, looking directly at the camera.
  • A close-up 2D animation frame features Morty Smith from Rick and Morty wearing black sunglasses and a dark suit with a white shirt and black tie.
  • A close-up, black-and-white studio portrait of a man with a short buzz cut, looking directly into the camera with a neutral, calm expression.
  • A close-up, over-the-shoulder photo shows a programmer intensely focused on multiple dark-mode software development windows.
  • A man in a green shirt gestures while leading a technical discussion in front of a chalkboard covered in diagrams and terms like "embeddings" and "background…

Product interface imagery

39 images

Use Cursor’s product-interface imagery when work needs to show the actual product, its workflows, or the experience of using agents. Show the real product interface rather than replacing it with generic editor mockups.

  • A clean software marketplace interface titled Codebase Apps displays a grid of nine integration cards against a soft mint green gradient background.
  • A high-fidelity software screenshot shows a 'Submit to Marketplace' modal window for 'AJ's App' centered over a soft, blurred green and white background.
  • A screenshot of a software's 'Remote Control' settings menu in dark mode, featuring several toggle switches set to a bright green 'on' position.
  • A dark-themed software UI screenshot floating on a soft blue gradient background depicts an Agentic Security Review finding from 'cursor'.
  • A faint, impressionistic colored pencil drawing depicts a young woman reclining in a vast meadow of tall grass and yellow wildflowers.
  • A serene landscape illustration in the style of a traditional Japanese woodblock print, rendered in soft grays and muted whites to depict a snowy winter scene.
  • A dark gray hexagonal icon featuring a stylized white cursor-like arrow sits at the center of a circular constellation of eight smaller tech logos.
  • A central, light gray hexagonal icon containing a dark inward-pointing arrowhead is surrounded by eight smaller, dark gray software logos arranged in a circle.
  • A heavily textured, monochromatic oil painting depicts a close-up, abstract scene of what appears to be organic, cloud-like floral shapes in shades of…
  • A woman with long brown hair smiles warmly at the camera while wearing a vibrant red, padded winter jacket with a thick collar.
  • A 3D geometric icon features a translucent, smoky-grey cube with a bright white, opaque tetrahedron nested inside it.
  • A bold, minimalist graphic of the letters 'AI' rendered in solid black.
  • A bold, white minimalist graphic of the letters 'AI' in a thick, sans-serif font.
  • A minimalist geometric icon of a three-dimensional dark gray cube with rounded corners, oriented so that its top peak points upward.
  • A flat, multi-colored graphic of the letter 'G' designed in a circular, sans-serif font.
  • A bold black line logo depicting a stylized, geometric flower or knot formed by six interlocking, petal-like loops.
  • A stark white, minimalist logo consisting of six interlocking loops that form a floral, hexagonal geometric pattern.
  • A screenshot of the Cursor code editor displays a multi-pane interface with a light theme.
  • A soft watercolor painting depicts an expansive, atmospheric coastal landscape overlooking a hazy blue sea.
  • A close-up, slightly blurry selfie of a man with dark, wavy hair and a trimmed beard, looking directly at the camera with a gentle smile.
  • A close-up headshot of a young East Asian man with textured, light blonde or sandy brown hair styled in messy waves.
  • A close-up portrait of a man with fair skin, light-colored eyes, and a full, reddish-brown beard.
  • A close-up headshot of a smiling man with vibrant, messy magenta-dyed hair and a trimmed brown beard.
  • A professional headshot features a smiling man with short dark hair, wearing rectangular glasses and a dark blazer over a light-colored button-down shirt.
  • A close-up headshot of a person with short brown hair and a slight smile, wearing a dark navy t-shirt.
  • A close-up professional headshot of a South Asian man with a neat beard and short, dark hair.
  • A head-and-shoulders portrait of a young man with a beard and short dark hair, smiling warmly at the camera.
  • A hazy impressionist oil painting depicts a serene mountain range towering over a calm body of water.
  • A close-up candid photo of a smiling man with brown, middle-parted hair and a slight beard, looking towards the camera.
  • A low-resolution headshot of a young man with dark hair and a short beard, wearing a charcoal grey t-shirt.
  • A close-up, black-and-white headshot of a man with short, dark hair and a light goatee.
  • A dark grey hexagonal prism with a white cursor-like triangle at its center serves as the hub for this minimalist graphic.
  • A central 3D dark-gray hexagonal icon features a stylized white arrow-head pointing right.
  • A man in a reddish-brown long-sleeved shirt gestures with open hands while speaking passionately on a dark stage.
  • A head-and-shoulders studio portrait of a man wearing glasses and a maroon hoodie, set against a stark black background.
  • A close-up studio headshot of a smiling East Asian man with short, dark, textured hair.
  • A close-up studio portrait shows a man with short dark hair and thick black-rimmed glasses laughing joyfully.
  • A headshot-style photo of a smiling man with dark hair and tan skin, looking directly at the camera.
  • A close-up, black-and-white headshot of a young man with short, styled hair and a slight, confident smile.

Brand imagery

11 images

Cursor’s published pages pair product storytelling with both interface views and more atmospheric visual treatments. Use atmospheric artwork for branded backgrounds, wallpapers, and illustrative treatments. Keep each image’s role intact: a background is not a logo, and product imagery should remain recognizable as product imagery.

  • A minimalist white logo set against a solid black background, featuring a stylized cube icon followed by the word "CURSOR" in a bold, sans-serif, all-caps…
  • An oil painting depicts a serene alpine landscape with a pale lavender and blue lake in the foreground.
  • A wide-angle, painterly landscape photograph depicts a quiet beach with white sand curving along a calm, steel-blue body of water.
  • An ethereal landscape painting captures a expansive valley at sunrise, where a shimmering river winds through forested islands and into distant, hazy blue…
  • A precise geometric pattern of thin white lines forms a continuous grid of equilateral triangles and vertical segments.
  • A clean, white 3D isometric graphic displays the numerals '404' in a bold, sans-serif font.
  • A clean isometric graphic of the number "404" in a bold, 3D sans-serif font.
  • A 3D graphic of the numbers "404" rendered in an isometric perspective.
  • A close-up software screenshot shows an AI-powered coding interface set against a warm, grainy, out-of-focus background of amber and green tones.
  • A wide, horizontal monochromatic wash drawing depicts the crumbling stone arches of an ancient ruin.
  • A delicate, monochromatic ink wash illustration features a jagged rocky incline and textured foliage on the right, tapering off into a wide expanse of empty…

More from the Brand Skill

Brand positioning

Cursor is an AI coding agent platform for developers building ambitious software. It supports the work around code—not only writing it—with tools for understanding codebases, planning, building, debugging, reviewing, and collaborating across the development lifecycle.

Present Cursor as a practical tool for serious software creation. Connect its AI capabilities to developer outcomes: making difficult work more tractable, moving from ideas to code, and helping teams deliver ambitious products.

Cursor serves individual developers and engineering teams, including enterprise organizations. Keep the audience broad unless a specific piece of work is explicitly aimed at an individual, team, or enterprise context.

Download Cursor’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Cursor’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 96 images and the logos. The font files belong to Anysphere, Inc, so they’re left out.

Download the Brand SkillZIP, 4.2 MB

cursor-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ marketing-imagery.md

│ ├ product-interface.md

│ ├ brand-positioning.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ └ brand-imagery.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from cursor.com on 30 Oct 2026. It isn’t Cursor’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Cursor and its logos are trademarks of Anysphere, Inc. Rainbrand isn’t affiliated with or endorsed by Anysphere, Inc.

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