Bloom is now Rainbrand

(Brand guidelines) // Food and drink

Blue Bottle Coffee brand
guidelines

Blue Bottle Coffee’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from bluebottlecoffee.com.

Download the Brand Skill

About Blue Bottle Coffee

Blue Bottle Coffee brings exceptional coffee, considered design, and generous hospitality together in thoughtful rituals for cafés and homes. Its character is modern craft: precise yet expressive, refined yet warm, with a quiet invitation to slow down and savor the moment.

Use Blue Bottle Coffee’s bottle as its identity mark. Keep it in its signature blue, clear and recognizable, with generous space around it; do not redraw, outline or recolor it.

Blue Bottle Coffee colors

  • Blue Bottle blue

    The bottle mark and key accents

    HEX
    RGB

  • Signature blue

    Secondary accent

    HEX
    RGB

  • Rice paper

    Warm light backgrounds

    HEX
    RGB

  • Black

    Text

    HEX
    RGB

  • Studio grey

    Secondary text

    HEX
    RGB

  • White

    Page backgrounds

    HEX
    RGB

Blue Bottle Coffee fonts

  • ABC Marfa

    Headings · 400

  • ABC Diatype

    Body and interface text · 400

Font names only. The Brand Skill download doesn’t include font files.

Blue Bottle Coffee’s voice

Write with thoughtful confidence, sensory specificity, and an unhurried sense of care. Connect craft to the pleasure of a real coffee moment; explain quality through sourcing, roasting, brewing, and taste rather than grand claims. Let warmth and hospitality show without becoming overly familiar.

Use sensory language that feels grounded and precise, such as “distinctive, delicious, and unmistakably Blue Bottle” and “sweet, creamy iced coffee cut with chicory.” Invite attention and intention with phrases such as “slows the brewing process, inviting focus and intention” and “Made with intention, served with care, and crafted for moments that matter.”

When describing coffee, name its tasting notes, roast character, origin, or brewing qualities where relevant. Keep instructions practical and clearly sequenced. Use an inviting, composed tone for rituals, products, café experiences, and seasonal stories.

  • “distinctive, delicious, and unmistakably Blue Bottle”
  • “sweet, creamy iced coffee cut with chicory”
  • “slows the brewing process, inviting focus and intention”
  • “Made with intention, served with care, and crafted for moments that matter”

Dos and don’ts

Do

  • Use restraint and subtlety to create an effortless, elegant result.
  • Make craft, purpose, and beauty work together in each brand touchpoint.
  • Express coffee through precise sensory detail and its distinctive character.
  • Connect coffee rituals with focus, intention, hospitality, and shared enjoyment.
  • Make café design responsive to its neighborhood, materials, light, and sense of community.

Don’t

  • Don’t let decoration overwhelm the coffee, the ritual, or the essential purpose of the design.
  • Don’t describe roasting as a rigid, one-size-fits-all process; adapt the story to each coffee’s qualities.
  • Don’t make the brand voice loud or impersonal; keep it thoughtful, precise, and hospitable.

Blue Bottle Coffee imagery

234 images from bluebottlecoffee.com, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Café, lifestyle, and editorial imagery

70 images

Show the brand’s coffee in lived-in settings and real rituals: brewing, serving, café spaces, people, materials, and quiet moments. Favor imagery that feels considered, tactile, and connected to community and place.

  • A top-down, wide banner photo captures a clear glass mug filled with deep amber tea or black coffee.
  • A grainy, black-and-white panoramic photograph features a vintage audiophile setup on a wood-paneled shelf, centered on a record player spinning a vinyl disc…
  • A sleek, matte black coffee grinder stands centrally on a dark wood countertop against a backdrop of white vertical shiplap.
  • A high-angle lifestyle photograph of a mid-century modern wooden turntable and amplifier set on a dark wood surface.
  • A matte white insulated travel mug stands centered with a rounded cap and smooth cylindrical body.
  • A flat lay product shot features four essential pour-over coffee components: a fluted tan paper filter viewed from above, a white ceramic dripper with a blue…
  • A stream of clear water pours from a glass carafe into a dark, matte ceramic bowl containing a mound of bright green matcha powder.
  • A high-angle product shot features a bag of Blue Bottle Coffee "Hayes Valley Espresso," a cardboard shipping box with a blue bottle logo sticker, and a clear…
  • A striking studio product shot of three espresso beverages arranged on a grey stone surface under a sharp spotlight beam that creates dramatic dark shadows.
  • A sleek, industrial-style Blue Bottle Coffee kiosk stands centered in a modern indoor plaza, featuring brushed steel panels and vibrant cyan-blue accent…
  • A minimalist Blue Bottle Coffee storefront is captured in a wide, sunny outdoor photo, featuring a light grey vertically tiled facade.
  • A wide-angle architectural photograph captures a minimalist Blue Bottle Coffee kiosk nestled within a large, grey concrete-walled space.
  • A clear, round glass mug filled with dark amber tea sits centrally on a dark metal table against a minimalist white background.
  • A close-up photograph captures a barista's hands holding a white ceramic latte cup featuring detailed heart-patterned foam art.
  • A man with salt-and-pepper hair and thick black-rimmed glasses looks directly at the camera with a subtle smile while standing next to a large coffee bean…
  • A wide, eye-level shot captures a compact, industrial Blue Bottle Coffee stand tucked into an alley-like space framed by a green bamboo plant.
  • A wide-angle photograph captures a Blue Bottle Coffee stand tucked under a large, arched brick alcove within an indoor market.
  • A glass mug filled with dark, amber-colored tea rests atop a stack of three thick hardcover books on a round wooden stool.
  • Golden sunlight bathes the exterior of a traditional Korean hanok, highlighting its wooden grid doors and dark tiled rooflines.
  • A high-angle product shot features a grey ceramic pour-over dripper with a pleated yellow paper filter sitting atop a clear glass carafe filled with black…
  • A blue bottle logo sits centered on a glowing shoji screen window at the end of a white gravel path between traditional Japanese-style buildings.
  • A high-angle, wide shot of a futuristic coffee shop interior bathed in a monochromatic, cool blue light reflecting off brushed metal surfaces and polished…
  • A street-level view shows a modern coffee shop with an open-air facade featuring tall folding glass doors and concrete industrial walls.
  • A minimalist industrial cafe interior features a corrugated metal roof structure over a concrete wall adorned with a bright blue bottle logo.
  • A bright, modern Blue Bottle coffee shop interior featuring a high wooden ceiling with large architectural plywood arches.
  • A woman with her hair in a bun meticulously pours water from a silver gooseneck kettle into a white ceramic coffee dripper marked with a small blue bottle logo.
  • A close-up photograph focuses on a craftsperson's calloused hands as they use a sharp metal tool to refine a seam on an unglazed, cream-colored ceramic…
  • A small cardboard delivery box with a blue bottle icon sits stacked atop a wider, flat mailing box on a textured concrete porch.
  • Two identical white ceramic cups of latte sit on a light gray textured surface, each featuring a detailed white rosetta leaf pattern in the foam and a light…
  • This cinematic, mixed-media collage features a black-and-white grain-textured photo of a jazz musician in a suit, bisected by a sharp vertical crop.
  • A minimalist, industrial Blue Bottle Coffee shop is captured through a wide-angle photograph of its glass-walled storefront.
  • A sleek, modern coffee shop interior features a long L-shaped service counter faced with light gray vertical concrete bricks and topped with polished…
  • A glowing light-blue bottle logo is centered on a sleek, brushed stainless steel wall, creating a clean, modern aesthetic.
  • A black vinyl record with a bright turquoise center label sits atop a cream-colored album sleeve titled 'NOTES IN REPOSE' featuring a minimalist line drawing.
  • A wide-angle interior photograph captures a modern Blue Bottle Coffee shop integrated into a historic, light-brick building with grand arched windows and…
  • A straight-on architectural photo of a white Art Deco storefront under a clear blue sky, featuring a prominent blue bottle logo on the wall.
  • A wide, vertical architectural photo captures the glass storefront of a Blue Bottle Coffee cafe nestled in a modern city building.
  • A minimalist blue bottle logo stands out against a weathered, rust-orange Corten steel facade of a Blue Bottle Coffee shop under a bright blue sky.
  • A bright, minimalist coffee shop interior features a mint green service counter equipped with a sleek grey espresso machine and coffee grinders.
  • A low-angle, wide shot captures a four-story corner building with a light tan facade featuring intricate shingle patterns and a dark grey ground floor with…
  • A vertical photo captures a Blue Bottle Coffee shop nestled within a grand, neoclassical interior featuring massive stone columns and intricate coffered…
  • A sweeping, curved service counter crafted from light oak vertical slats anchors this minimalist Blue Bottle Coffee shop.
  • A vertical photo of a minimalist building facade features a clean white wall and a glass entrance with a striking blue glass partition inside.
  • A minimal blue bottle icon stands out on the cream-colored exterior wall of a modern coffee shop designed with traditional East Asian architectural elements.
  • A vertical photo captures the minimalist concrete entrance of a Blue Bottle Coffee shop on a busy urban street.
  • A vibrant blue bottle logo is mounted on a textured, warm beige wall in a minimalist cafe interior.
  • A minimalist, textured graphic illustration of a blue hand holding a dark navy smartphone.
  • A stack of two condensation-beaded Blue Bottle Coffee cans sits between two coffee cartons on a grey stone surface against a textured charcoal wall.
  • Five white bags of Blue Bottle Coffee beans are arranged diagonally across a warm, textured wood surface dappled with soft leaf shadows.
  • Lush, terraced coffee plantations wrap around the contours of a steep, wooded hillside in this wide-angle landscape photograph.
  • A dense grove of tall eucalyptus trees with slender, pale trunks creates a repetitive vertical pattern across the frame.
  • Lush rows of deep green coffee shrubs stretch diagonally across a hillside under the soft, golden light of late afternoon.
  • A close-up photograph features a white ceramic cup of latte with intricate rosetta latte art being served.
  • A top-down product shot features a blue bag of Blue Bottle Coffee labeled "THREE AFRICAS" alongside a small fluted glass of dark black coffee.
  • A close-up outdoor photograph captures clusters of vibrant green, unripened coffee berries clinging to a central vertical stem.
  • A tall, single-story industrial tan-brick building features a massive blue bottle logo painted onto a centered gray door.
  • A stream of dark coffee grounds pours from a black canister into a fluted tan paper filter nestled inside a white ceramic Blue Bottle coffee dripper.
  • A matte black gooseneck kettle pours hot water into a white ceramic dripper featuring a signature blue bottle logo.
  • A high-angle overhead shot features a round clear glass mug filled with dark black coffee, positioned within a sharp diagonal beam of sunlight.
  • A top-down lifestyle photograph features a clear glass mug of black coffee beside a white business card on a textured, light gray concrete surface.
  • A minimalist line-drawing illustration features two tall, rolled-top coffee bean bags standing side-by-side.
  • A minimalist black outline icon of a wall calendar.
  • A minimalist line-art icon featuring three coffee beans arranged in a cluster.
  • A minimalist graphic illustration featuring a cluster of four diamond-shaped stars.
  • A minimalist wide-angle product photograph shows a black gooseneck kettle pouring hot water into a white ceramic Blue Bottle coffee dripper.
  • A minimalist product shot features a grey pour-over coffee set arranged on a textured concrete surface under dramatic, low-angle sunlight.
  • A close-up horizontal shot captures a branch of a coffee plant laden with cherries in various stages of ripeness, ranging from deep red and bright yellow to…
  • A top-down, slightly angled photo features a latte with intricate heart-shaped latte art in a matte black ceramic mug.
  • A stream of dark black coffee pours from a glass carafe into a matte, sandy-tan ceramic mug with a square handle.
  • A high-angle photo captures coffee blooming inside a ridged brown paper filter within a white ceramic pour-over dripper.

Coffee and product imagery

124 images

Use Blue Bottle Coffee’s own coffee, tea, drinkware, brew tools, packaging, and product-experience imagery to show product character and at-home rituals.

  • A glass jar of Blue Bottle Coffee Craft Instant Espresso is centered from an overhead perspective, showing the dark coffee crystals through the glass.
  • A studio product shot of a small, cylindrical light-gray tin for Blue Bottle Coffee Craft Matcha.
  • A square, matte slate-blue bag of Blue Bottle Coffee Hayes Valley Espresso sits centered with a soft drop shadow.
  • A top-down product shot features a brown cardboard shipping box and a light blue bag of Blue Bottle Coffee side by side.
  • A square, matte blue bag of Blue Bottle Coffee Giant Steps whole bean coffee is shown from a top-down, straight-on perspective with a soft drop shadow.
  • A top-down studio shot features a kraft paper shipping box and a slate-blue coffee bag side-by-side.
  • A flat-lay product shot of a dark blue bag of Blue Bottle Coffee's "BELLA DONOVAN" signature blend.
  • A flat-lay product shot of a navy blue Blue Bottle Coffee bag, featuring a light blue bottle logo and a gray central label.
  • A square, matte navy blue bag of Blue Bottle Coffee sits centered with a soft drop shadow.
  • A product shot of a navy blue Blue Bottle Coffee bag for 'NIGHT LIGHT DECAF' whole bean coffee.
  • A matte charcoal-gray bag of Blue Bottle Studio 'TOKYO KISSA' whole bean coffee sits centered with a soft drop shadow.
  • A top-down product shot features a white 12-ounce bag of 'NOLA' Blue Bottle Coffee beside a small clear glass bottle of 'Vanilla Chicory Small Batch Syrup.'…
  • A glass jar filled with dark instant coffee granules is seen from a top-down perspective, casting a soft shadow to the right.
  • A square bag of Blue Bottle Coffee Beta Blend stands vertically, featuring a muted slate blue exterior with a bright cyan bottle logo at the top.
  • A matte slate-blue 12 oz bag of Blue Bottle Coffee Opascope Espresso sits centered, casting a soft shadow to the right.
  • A high-angle studio product shot features a dark blue bag of Blue Bottle Coffee Hayes Valley Espresso next to a small glass bottle of Vanilla Chicory Small…
  • A high-angle studio shot features a blue bag of Three Africas whole bean coffee leaning against a ceramic bowl on a neutral, minimalist gray surface.
  • A square-front, matte slate blue coffee bag from Blue Bottle Coffee featuring the light blue bottle logo above the name.
  • A square bag of Blue Bottle Coffee Signature Blend is centered in a top-down product shot.
  • A top-down studio shot features a glass jar of Blue Bottle Coffee Espresso Craft Instant Coffee topped with a silver metal lid.
  • A clean, minimalist product arrangement of Blue Bottle Coffee items displays a blue 'Hayes Valley Espresso' bag and a silver 'Brazil' whole bean pouch on tan…
  • A square, matte blue bag of Blue Bottle Coffee stands upright, featuring a blue bottle logo and the text 'COSTA RICA TARRAZÚ LA LIA BLACK HONEY'.
  • A black vinyl record partially peeks out from a minimalist cream-colored sleeve featuring thin, overlapping hand-drawn black outlines that form an abstract…
  • A professional product shot of a light blue-gray bag of Blue Bottle Coffee featuring their signature blue bottle logo.
  • Three matte slate-blue bags of Blue Bottle Coffee are arranged in a triangular formation, with one centered above two others.
  • A top-down product shot of a 12 oz bag of Blue Bottle Coffee from Mexico, Chiapas Finca Santa Cruz.
  • A matte white, pill-shaped travel tumbler stands upright with a matching rounded lid.
  • A tall, tapered clear plastic tumbler with a matching lid and a bright cyan straw is shown in a studio product shot.
  • A studio product shot of a small Blue Bottle Coffee glass apothecary bottle filled with dark Miso Caramel small batch syrup.
  • A top-down shot features three blue bags of Blue Bottle Coffee—Bella Donovan, Giant Steps, and Three Africas—arranged on a textured beige surface with cups…
  • A close-up photograph features vibrant, glossy green coffee leaves in sharp focus in the foreground, catching the bright daylight.
  • A dynamic high-angle shot captures a mass of medium-roast coffee beans being churned within an industrial cooling tray.
  • A high-angle, close-up photograph features a curved glass filled with dark amber coffee or tea, showing slight condensation near the rim.
  • Two glass mugs filled with dark amber tea rest on woven square coasters atop a circular, dark-stained wooden tray.
  • Dramatic slats of sunlight and deep shadow fall across two Blue Bottle Coffee bags resting on a shallow, textured ceramic plate.
  • A high-angle overhead shot focuses on a small white ceramic cup of espresso with golden crema, resting on a matching saucer.
  • A steady stream of white milk pours vertically into a tall glass of iced coffee, hitting a large ice cube at the rim.
  • A polished silver spoon overflows with dark, crystalline flakes of burgundy salt, casting a soft shadow on a textured, off-white ceramic surface.
  • A high-angle product photo showcases Blue Bottle Coffee 'CRAFT MATCHA' ceremonial grade tin and various iced tea and coffee beverages arranged in a circle on…
  • A top-down product shot of a dark teal coffee bag featuring a light gray-blue label with typewriter-style text.
  • A minimalist black line art icon featuring two coffee mugs of different sizes.
  • A minimalist, black-and-white line icon of a balance scale of justice.
  • A minimalist black line icon featuring a thin, checkmark centered within a perfect circle.
  • A high-contrast black and white USDA Organic seal graphic.
  • A high-angle product shot features a glass mug of dark black coffee resting on a thick, off-white card.
  • Three identical gray rectangular boxes of Espresso Craft Instant Coffee by Blue Bottle Coffee are arranged side-by-side.
  • Three identical boxes of Blue Bottle Coffee Craft Instant Coffee Blend are arranged in a horizontal row.
  • A top-down studio shot features a Blue Bottle Coffee Craft Matcha set arranged in a grid.
  • Three matte blue bags of Blue Bottle Coffee whole bean espresso are arranged in a triangular product shot with soft, direct lighting.
  • Three dark blue bags of Blue Bottle Coffee are arranged in a triangular product shot with one bag centered above the other two.
  • An overhead flat lay photo features a blue bag of Blue Bottle Coffee's "Hayes Valley Espresso" beside a brown cardboard shipping box sealed with a white and…
  • A three-by-three grid of nine identical TCHO Dark Chocolate Bars in narrow, light grey wrappers.
  • A glass jar of Blue Bottle Coffee Espresso Craft Instant Coffee stands beside a taller, slender bottle of Vanilla Chicory Small Batch Syrup.
  • A top-down view of a tan, fluted paper coffee filter sits to the left of a white ceramic pour-over coffee dripper.
  • A studio product shot features a deep blue bag of Hayes Valley Espresso coffee beans alongside a clear glass bottle of Miso Caramel small batch syrup.
  • A light gray tin of Blue Bottle Coffee Craft Matcha sits beside a traditional bamboo whisk, both casting soft shadows to the right.
  • Three rectangular Blue Bottle Coffee craft instant coffee boxes are arranged in a horizontal row.
  • A collection of four stoneware coffee service items is arranged in a grid, including a handled mug with a blue bottle logo, a small creamer with a pour…
  • A single matte white ceramic mug is centered against a dark void, featuring a distinctive hammered or faceted texture across its exterior.
  • Two 12 oz bags of Blue Bottle Coffee stand side-by-side in a flat, overhead product shot with soft shadows.
  • Two identical ceramic cups are positioned side-by-side in a crisp studio product shot.
  • Two identical blue bags of Blue Bottle Coffee are positioned side-by-side from a top-down perspective.
  • A minimalist product photograph of a small, white ceramic espresso cup resting on a matching saucer.
  • Three identical boxes of Blue Bottle Coffee Bright Craft Instant Coffee are arranged in a horizontal row, each featuring a large bright blue bottle graphic…
  • Two identical matte blue bags of Blue Bottle Coffee are positioned side-by-side with hard shadows casting to the right.
  • A flat-lay product shot features a short, matte gray tin of 'Craft Matcha' and a clear glass bottle of dark 'Vanilla Chicory' syrup.
  • A single, glossy white ceramic espresso cup with a rounded handle rests centrally on a matching saucer.
  • A small 4 FL OZ glass bottle of Blue Bottle Coffee Vanilla Chicory Small Batch Syrup is filled with a dark, opaque liquid.
  • A top-down product shot features a charcoal grey, wide-bodied tote bag with unique white-and-black speckled rope handles.
  • A cream-colored ceramic espresso cup and matching saucer feature a subtle speckled matte finish and a distinctive, thick circular handle.
  • A top-down studio shot of a polished stainless steel cupping spoon with a distinctively round, deep bowl and a flared handle.
  • A top-down product shot of a dark navy blue textile napkin, neatly folded into a vertical rectangle.
  • A hardcover book titled "The Blue Bottle Craft of Coffee" is centered in a high-angle product shot.
  • A ceramic bowl featuring a two-tone design with a deep navy blue matte glaze on the upper two-thirds and a speckled, sandy beige base.
  • A top-down product shot features a vertical dark blue box of Blue Bottle Coffee NOLA Craft Instant Coffee Blend flanked by a single blue coffee sachet and a…
  • A product shot featuring a cylindrical tin of Blue Bottle Coffee 'CRAFT MATCHA' beside a sleek white handheld frother.
  • A white bag of Blue Bottle Coffee NOLA Decaf Coffee Blend sits next to a small glass bottle of Vanilla Chicory Small Batch Syrup.
  • A top-down studio shot features a trio of matcha preparation items: a dark indigo ceramic chawan bowl with a small blue bottle logo on the rim, a…
  • A top-down product shot features a polished silver cupping spoon mounted on a charcoal gray card next to a small glass jar of Blue Bottle Coffee Espresso…
  • A glass jar of Blue Bottle Coffee Espresso Craft Instant Coffee sits on a gold spoon rest next to a tall, ribbed glass of iced coffee.
  • A tall, slender glass of iced coffee features swirling ribbons of white cream mixing into dark coffee against a warm, ochre-yellow background.
  • A tall, rectangular glass of iced coffee stands centered against a monochromatic ochre-yellow background.
  • A dark, espresso martini cocktail fills a martini glass with a distinct beaded or bobbin-style glass stem.
  • A close-up studio shot captures dark espresso being poured from a small glass pitcher over two scoops of vanilla ice cream to create an affogato.
  • A close-up studio shot features a hand with a silver ring pouring liquid from a glass carafe into a tall, narrow glass of iced coffee.
  • A minimalist black and white line art illustration of a cylindrical glass or container.
  • A minimalist black and white line icon depicts a single hair follicle root emerging from a cylindrical container, such as a sample jar.
  • A minimalist black and white line-art graphic shows a simple cylindrical glass with three square ice cubes.
  • A minimalist black and white line icon depicts a short, cylindrical glass filled with a dark liquid.
  • A light-colored bamboo matcha whisk, or chasen, stands vertically with its fine tines blooming upward from a thick wooden base.
  • A top-down product photo of Blue Bottle Coffee Craft Matcha ceremonial grade tea.
  • A close-up product photo features two ceramic bowls with a matte navy blue glaze on the top half and a speckled, unglazed sandy-beige ceramic on the bottom.
  • A vibrant mound of fine, moss-green matcha powder is scattered across a weathered, oxidized copper plate.
  • A high-fidelity turntable and silver-faced receiver with wood casing sit on a matching dark wood console, illuminated by a warm glow from an adjacent globe…
  • A reusable matte cream-colored coffee cup with a light beige silicone sleeve and a matching lid.
  • A matte white, cylindrical travel tumbler stands vertically, featuring a small, bright blue bottle logo near the bottom.
  • A minimalist matte white travel tumbler with a matching lid and straw features a small, bright blue bottle logo at its base.
  • A minimalist product shot featuring a tall, matte off-white tumbler with a vibrant cerulean blue straw sticking out from the center of the lid.
  • A collection of Blue Bottle Coffee products are arranged on a series of nested cardboard boxes against a minimalist neutral background.
  • A person's hand pours dark coffee from a round glass carafe into a white Blue Bottle Coffee insulated tumbler.
  • A vertical product shot features a fluted glass of iced latte alongside a white box of Blue Bottle Coffee Espresso Craft Instant Coffee.
  • A close-up, top-down product shot features a large mound of dark brown, coarse ground coffee or cacao husks spread across a clean white surface.
  • Two white ceramic coffee mugs are illustrated in a simple line art style, shown clinking together in a celebratory toast.
  • A minimalist black and white line art graphic featuring a chocolate bar and an almond.
  • A minimalist black and white line graphic of an analog clock face.
  • A glass jar of Blue Bottle Espresso Craft Instant Coffee sits on a reflective brown surface next to a long-handled spoon brimming with dark coffee granules.
  • A close-up studio shot features a glass Chemex coffee maker partially filled with dark brewed coffee, showing small bubbles on the surface.
  • A matte slate blue bag of Blue Bottle Coffee 'Dandy Espresso' whole bean coffee is shown from a top-down product shot.
  • A flat-lay product shot of a tan Blue Bottle Coffee bag featuring a prominent blue bottle logo above the brand name.
  • A white MiiR tumbler stands centered, featuring a small blue bottle logo on the upper half.
  • A matte sage green Fellow Carter Move Mug stands centered, featuring its signature rounded cap and a bright blue bottle logo near the base.
  • A stream of hot water pours from a matte black gooseneck kettle into a white ceramic dripper branded with a blue bottle logo.
  • An iconic Chemex glass coffee carafe is featured in a clean product shot, characterized by its hourglass shape and funnel-like top.
  • A single, pristine white square paper napkin is positioned at a diagonal diamond angle.
  • A vertical product shot of a Blue Bottle Coffee cold brew bottle featuring a vibrant sky blue silicone cap and stopper.
  • A tall, slender glass cold brew bottle features a vibrant bright blue internal filter assembly hanging from its top.
  • A polished, stainless steel gooseneck kettle stands in a profile shot, showcasing its brilliant mirror finish and elegant curves.
  • A top-down studio shot features a circular cabinet knob with a dark walnut wood inlay.
  • A high-angle studio product shot of a professional espresso tamper with a contoured dark walnut wood handle.
  • A studio product shot of a bronze and black Moccamaster coffee brewer captured at a front-facing eye level.
  • A professional Baratza Vario+ coffee grinder is centered in a studio product shot, featuring a dark smoky plastic hopper atop a sleek black and silver body.
  • A vibrant green matcha latte with white foam latte art is the focal point of this wide-angle studio shot on a textured grey surface.
  • A wide-angle product photograph features two blue bags of Blue Bottle Coffee, specifically "Hayes Valley Espresso," arranged on a minimalist tan shelf.
  • A low-angle, lifestyle product shot features three matte blue bags of Blue Bottle Coffee beans, including 'Giant Steps' and 'Beta Blend', arranged on a…

Brewing and guide imagery

38 images

Use step-by-step brewing and recipe imagery to make coffee technique approachable, precise, and sensory. Include the tools, ingredients, and finished cups that are part of the demonstrated ritual.

  • A polished pour-over coffee set rests on a light gray surface against a stark, angled shadow.
  • A high-angle product shot features a cardboard shipping box and two white tins of Blue Bottle Coffee Craft Matcha against a neutral stone surface.
  • A high-angle photo features a rich espresso with a thick crema in a small, white ceramic cup and saucer.
  • A close-up, high-angle lifestyle photograph of a thick white ceramic espresso cup filled with dark espresso on a matching saucer.
  • A close-up studio shot features a steady stream of hot water pouring from a matte black gooseneck kettle into a white ceramic coffee dripper marked with a…
  • A close-up photograph features a clear glass cup filled with dark, amber-colored tea or coffee.
  • A close-up lifestyle photo features three glasses of dark iced coffee with large, clear ice cubes on a textured gray slate surface.
  • A tall, cylindrical cold brew coffee carafe with a vibrant blue lid stands between two small glasses filled with dark coffee and large ice cubes.
  • A glass pour-over coffee carafe with a light wood collar and leather tie sits atop a gray stone surface, filled with brewed coffee.
  • A close-up photograph features a white ceramic cup and saucer filled with a latte, showcasing intricate rosetta latte art in the foam.
  • A close-up photograph of a rounded, clear glass mug filled with dark coffee or tea sitting on a small, dark wood saucer.
  • A stream of white milk pours onto a large ice cube in a tall glass of dark coffee, creating dynamic swirls of tan and cream against the deep liquid.
  • Sharp, diagonal shadows slice across a textured stone surface, framing a clear glass mug and a tall glass pitcher filled with dark coffee.
  • A high-angle product shot features Blue Bottle Coffee Espresso Craft Instant Coffee in a glass jar alongside a bottle of Vanilla Chicory Small Batch Syrup on…
  • A high-angle product shot features a white ceramic coffee dripper resting atop a clear glass carafe filled with large ice cubes.
  • A minimalist black and white line art icon of a manual coffee grinder.
  • A minimalist black-and-white graphic illustration of three coffee beans.
  • A minimalist black outline of a single teardrop or water droplet centered in the frame.
  • A minimalist product shot of a white ceramic pour-over coffee dripper centered in the frame.
  • A top-down studio product shot of a light brown, fluted basket-style coffee filter.
  • A minimalist, off-white ceramic coffee mug sits in a studio shot with a soft shadow cast to the right.
  • A top-down studio shot features a minimalist, square white electronic scale with rounded corners and a clear plastic casing along the edges.
  • A polished stainless steel gooseneck kettle stands in a centered studio product shot.
  • A matte black coffee grinder stands centered against a neutral backdrop, showcasing a minimalist, cylindrical design atop a square base.
  • A smiling barista with dark hair, glasses, and arm tattoos carefully pours steamed milk from a metal pitcher into a paper cup.
  • A flat lay product shot features four essential pour-over coffee tools arranged in a grid: a fluted tan paper filter, a white ceramic dripper with a blue…
  • A top-down studio shot features a rectangular Blue Bottle Pour Over Kit box with a clean, two-toned design.
  • A top-down studio shot features a single, empty tan paper coffee filter with deep vertical pleats forming a sunburst pattern.
  • A minimalist product shot featuring a white ceramic pour-over coffee dripper with a subtle glossy finish.
  • A minimalist product shot features a light grey book centered vertically.
  • A pair of amber-tinted drinking glasses with a distinct ombre effect, transitioning from a pale honey color at the rim to a deep, earthy brown at the…
  • A single, off-white ceramic mug with a speckled texture and a matte finish sits centered against a void.
  • A minimalist, matte light grey electric gooseneck kettle rests on its square power base.
  • A sleek white milk frother stands vertically, featuring a bright cyan bottle logo at the top of its rounded handle.
  • A matte charcoal grey ceramic pour-over coffee dripper sits at a slight angle with a distinct bottle logo embossed on its front.
  • A top-down view of a scalloped, tan paper coffee filter sits beside a side-profile product shot of a matte charcoal gray ceramic dripper.
  • A minimalist white ceramic coffee mug is centered against a void, featuring a small, iconic bright blue bottle logo printed on its side.
  • A clear glass coffee mug with a distinct tiered, stackable base and a square-shaped handle.

Subscription and gifting imagery

2 images

Present subscriptions and gifts as thoughtful, flexible ways to bring a fresh coffee ritual into someone’s home. Product and experience images should make variety, care, and the giftable nature of the offering clear.

  • A light grey, rectangular card with rounded corners features a bright blue silhouette of a bottle in the center.
  • A minimalist, matte white insulated water bottle stands vertically, featuring a small blue bottle logo near the top.

More from the Brand Skill

Design principles

Build a calm, considered visual experience around essential design: purpose, wholeness, and beauty. Favor restraint, subtlety, and an effortless, elegant result. Use textural, grounded details and modern craft to make the experience feel soulful rather than sterile.

Design each touchpoint to support the coffee experience and a sense of belonging. For cafés, let light, space, material, and form reflect the neighborhood and its cultural and environmental context.

In product and editorial storytelling, connect precision with intuition and craft with discovery. Keep the focus on coffee, its character, the people who prepare it, and the rituals that make it meaningful.

Download Blue Bottle Coffee’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Blue Bottle Coffee’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 237 images and the logos. The font files belong to Blue Bottle Coffee, LLC, so they’re left out.

Download the Brand SkillZIP, 21.1 MB

blue-bottle-coffee-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice-and-copy.md

│ ├ dos-and-donts.md

│ ├ design-principles.md

│ ├ imagery-cafes-and-editorial.md

│ ├ imagery-coffee-and-products.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery-brewing-and-guides.md

│ └ imagery-subscription-and-gifting.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from bluebottlecoffee.com on 30 Oct 2026. It isn’t Blue Bottle Coffee’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Blue Bottle Coffee and its logos are trademarks of Blue Bottle Coffee, LLC. Rainbrand isn’t affiliated with or endorsed by Blue Bottle Coffee, LLC.

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