Bloom is now Rainbrand

(Brand guidelines) // Food and drink

Cadence brand
guidelines

Cadence’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from usecadence.com.

Download the Brand Skill

About Cadence

Cadence is a science-led hydration and fueling brand for athletes and active lifestyles. It brings together electrolyte drinks, hydration sticks, endurance fuel, and hydration systems, pairing precise formulations with an approachable, soda-inspired taste and a disciplined performance mindset.

The Cadence wordmark is the brand’s mark. Use it in black on light backgrounds and in white on black or on photography dark enough to keep it legible. Keep it visually distinct from product names and supporting copy, and don’t recolor or redraw it.

Cadence colors

  • Black

    Wordmark, text and primary actions

    HEX
    RGB

  • White

    Backgrounds and reversed type

    HEX
    RGB

  • Charcoal

    Buttons, links and navigation

    HEX
    RGB

  • Gray

    Supporting text

    HEX
    RGB

Cadence fonts

  • PP Neue Montreal

    Headings · 300, Body · 400, Buttons and labels · 500

Font names only. The Brand Skill download doesn’t include font files.

Cadence’s voice

Cadence speaks with the confidence of sports science and the immediacy of everyday training. Keep the writing direct, specific, and energetic without sounding clinical or overblown. Translate formulation detail into clear benefits and real moments: the desk, the session, the long run, and recovery. Make taste part of the story, not an afterthought.

Use short, pointed headlines, then explain the reason behind the claim in plain language. Numbers and formulation details give the voice authority; sensory details make products inviting. Match claims to the product and its intended use.

  • “Hydration, the way it is meant to be done”
  • “The easiest habit to get right”
  • “The drink you’d reach for anyway, doing something for you”
  • “Dosed to what you lose”

Dos and don’ts

Do

  • Use a clean, disciplined visual identity with strong contrast and uncluttered type.
  • Set large headings in PP Neue Montreal Light and body copy in Regular, with Medium for buttons and labels.
  • Make Cadence’s product and flavor worlds vivid while keeping the overall brand presentation composed and performance-minded.
  • State formulation details plainly and connect them to a relevant use occasion.
  • Write with direct, active phrasing and pair scientific confidence with accessible language.

Don’t

  • Don’t make the brand’s general identity feel sugary, cluttered, or dependent on exaggerated sports clichés; Cadence presents hydration as clean, precise, and science-led.
  • Don’t bury a product’s purpose in technical language when a clear benefit and use moment can lead.
  • Don’t make broad performance or wellness promises that exceed the specific product and claim being communicated.
  • Don’t treat every product as interchangeable: daily hydration, energy, sleep, and endurance fueling have distinct functions.
  • Don’t recolor the wordmark; keep it black or white.

Cadence imagery

265 images from usecadence.com, in one file of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Product world

265 images

Cadence’s range forms a connected hydration and fueling system. Daily hydration appears as ready-to-drink carbonated cans and mix-at-home sticks; Energy and Sleep sticks address specific moments in the day; gels, bars, and carbohydrate mix support endurance fueling. Bundles bring formats together for daily routines and training. Preserve each product’s distinctive role and packaging when creating product-focused work.

  • A high-angle product shot features a stack of Cadence Daily Hydration Citrus drink trays with white and green cans, flanked by a white branded water bottle…
  • A high-angle product shot features a collection of Cadence electrolyte drinks, including two tiered cardboard displays of white 'Melonberry' cans and a…
  • A high-angle studio product shot showcases stacks of Cadence Melonberry hydration cans, a white water bottle, and a box of sachet variety packs against a…
  • A close-up shot of an opened, moisture-beaded 'Melonberry' drink can and a bubbling glass against a deep maroon backdrop.
  • A close-up studio shot of a Cadence Orange Soda can centered against a vibrant, solid orange background.
  • A tall, slim Cadence hydration packet stands vertically against a solid, vibrant red background.
  • A vertical product shot of a Cadence electrolyte powder sachet centered against a solid lime green background.
  • A flat studio product shot showcases a Cadence athlete bundle against a plain white background.
  • A vertical product shot of a Cadence electrolyte powder stick packet centered against a vibrant, solid orange background.
  • Three vertical electrolyte powder stick packs stand side-by-side against a vibrant red and purple gradient background.
  • A vertical product shot of a Cadence electrolyte sachet centered against a solid vibrant orange background.
  • A vertical product shot shows a Cadence hydration supplement stick centered against a solid maroon background.
  • A close-up studio shot shows a Cadence drink can set against a solid red background.
  • A close-up studio shot of a Cadence Citrus drink can centered against a vibrant lime green background.
  • A close-up studio shot of a Cadence beverage can set against a solid caramel-colored background.
  • A close-up studio shot of a Cadence beverage can centered against a solid vibrant pink background.
  • A close-up studio shot shows a white and red Cadence Cola aluminum can centered against a solid maroon background.
  • A close-up studio shot of a white, rectangular gel sachet with a tear-off top, isolated against a solid black background.
  • A white nutritional supplement packet is centered against a solid brown background.
  • A close-up product shot of a white plastic tub of Cadence Fuel Mix on a solid black background.
  • A bulk assortment of Cadence brand hydration products features two stacked trays of white and red cans labeled 'CORE HYDRATION'.
  • A dark, promotional graphic features three hydration mix boxes in green, orange, and purple hues standing side-by-side against a black background.
  • A box for the Cadence Hydration System sits center stage against a dark charcoal gradient background, accompanied by three individual powder sticks and a…
  • A single beige, matte-finish bicycle water bottle stands vertically against a plain white background.
  • A product shot of a grey and maroon box of Sleep Hydration drink mix set against a solid deep burgundy background.
  • A stark white, cylindrical water bottle stands centered on a pure white background with a subtle shadow at its base.
  • A matte white sports water bottle stands centered against a plain white background, featuring a squeeze-top pull nozzle.
  • A tall white and gold Cadence 'DAILY HYDRATION' can stands centered against a warm tan background next to a glass of ice with a gold-striped straw.
  • A white and orange box of Daily Hydration Electrolyte Sticks sits on a warm, solid orange surface next to a glass of water with an orange slice.
  • A close-up studio shot of an open, condensation-covered 'Citrus' drink can against a solid forest green background.
  • This graphic features three Cadence hydration boxes in citrus green, grapefruit orange, and cherry purple lined up against a plain white background.
  • A dark, promotional graphic features a comparison table highlighting the benefits of Cadence hydration products against 'A typical brand' under the headline…
  • A lifestyle graphic featuring three vertical street-style photos against a black background with the serif text "From Focus to Calm.
  • A medium portrait of a man in a black t-shirt and clear-framed glasses, Matt Jones, stands against a clean white background.
  • A close-up photograph of a person with blonde hair and yellow-tinted sunglasses drinking from a silver Cadence hydration can.
  • A studio product shot features two stacks of white and red Cadence Melonberry Core Hydration cans, a red box of Daily Hydration sachets, and a white training…
  • A tall, slim white can of Cadence electrolyte drink stands vertically against a white background.
  • A vertical studio product shot of a Cadence hydration stick pack standing upright.
  • A minimalist product shot featuring a solid white plastic cycling water bottle standing centered on a plain white surface.
  • A vibrant orange plastic sports water bottle stands centered against a clean white background.
  • A sleek, white cycling water bottle stands vertically against a stark white background in this minimalist product shot.
  • A tall, matte black cycling water bottle stands centered against a stark white background.
  • A black five-panel camper hat with the white text "Cadence" embroidered on the front sits above a variety pack of Cadence hydration products.
  • A studio product shot of a white cycling water bottle standing upright against a plain white background.
  • A 3D graphic illustration of a white, rectangular folded sheet or mattress pad viewed from a high isometric angle.
  • A tall, chilled 12 oz can of Cadence Citrus Daily Hydration sits next to a glass of carbonated water filled with ice and a lime wedge.
  • A single white and green Cadence "DAILY HYDRATION" electrolyte packet floats vertically in the center of a soft, mint-green space.
  • A grey and orange Cadence Energy Hydration stick pack floats vertically against a soft pink and coral gradient background.
  • A single Cadence Sleep Hydration stick pack floats vertically in the center of a misty, ethereal scene.
  • A close-up action shot features a woman with blue nails pouring a white Cadence electrolyte sachet into a matching white Cadence water bottle.
  • A close-up, high-flash photo captures tattooed hands passing a white Cadence Citrus can labeled "CORE HYDRATION." Another hand holds a matching electrolyte…
  • A woman wearing iridescent athletic sunglasses and a black tank top is captured in a close-up, indoor shot as she holds a slim white can of Cadence.
  • A smiling young woman with slicked-back hair and large gold hoop earrings pours a white powder from a green-capped 'Caprese' supplement packet into a clear…
  • A man in a car, wearing a light blue bandana and camo shirt, gestures toward several floating screenshots of health tracking data showing high scores like…
  • A woman with dark hair and a light t-shirt holds a white Cadence box labeled "DAILY HYDRATION Electrolyte Formula" and pulls out two green and white…
  • A close-up vertical shot features a woman with long, wavy brown hair holding a blue and magenta Cadence hydration sachet toward the camera while speaking.
  • A woman with extensive black and gray tattoos across her arms and legs stands outdoors, adjusting her dark tank top to reveal her midriff.
  • A close-up selfie-style video frame features a young man speaking outdoors while holding a white water bottle branded with the black vertical text "Cadence."…
  • A woman in a grey graphic t-shirt stands in a kitchen, looking down while opening a white Cadence water bottle on a grey countertop.
  • A vertical product shot features a Melonberry Cadence Core Hydration can centered behind three hydration powder sticks in Melonberry, Grapefruit, and Cherry…
  • A medium studio portrait shows a confident blonde man posing with hands on his hips against a plain white background.
  • A man in athletic wear sits on white stadium bleachers, opening a white Cadence water bottle under bright, direct sunlight.
  • A close-up studio portrait shows a woman with dark skin and a slicked-back hairstyle looking directly at the camera with a confident expression.
  • A high-angle photo shows a focused male runner sitting on a red textured track between white lane markers.
  • A white 'Cadence' water bottle sits in sharp focus on green grass in the foreground, catching the warm outdoor light.
  • A commercial product shot showcases two multi-packs of Cadence Melonberry hydration cans stacked beside a box of Daily Hydration electrolyte powder sticks…
  • A close-up studio photograph features a man in a white windbreaker and yellow-tinted sunglasses leaning forward to hold a silver and maroon Cadence 'Core…
  • A vibrant macro photograph captures an abstract cluster of amber-colored oil droplets of varying sizes floating in a liquid.
  • A close-up studio shot captures an athlete in a white cycling vest pouring a Cadence powder stick into a matching white water bottle.
  • A clean, high-angle product shot features two stacked cardboard cases of Cadence Citrus electrolyte drinks alongside a white water bottle and a hydration…
  • Three Cadence hydration boxes are arranged diagonally from left to right against a clean white background.
  • A man with short dark hair and a black thermal shirt sits at a dark wooden table in a moody, dimly lit studio.
  • A studio headshot of a man with short brown hair and clear-framed circular glasses looking directly at the camera.
  • A bold wordmark logo features the word "Cadence" in a heavy, rounded black font against a plain white background.
  • A blurred candid shot shows two men looking at a white mood board or gallery wall dominated by the bold, black serif logo for 'Cadence™'.
  • A man with a buzz cut and several tattoos on his arms and hands sits on a white hollow pedestal against a neutral grey studio backdrop.
  • A full-body studio photograph of a man with a short beard and buzz cut, standing with his hands in his pockets against a clean, light gray backdrop.
  • A vertical Cadence Melonberry electrolyte stick pack is centered against a soft pink and white gradient background speckled with water droplets.
  • A vertical product shot of a Cadence electrolyte powder stick pack, featuring a clean white body and bright red top and bottom edges.
  • A studio product shot features a single Cadence brand electrolyte powder stick pack positioned vertically.
  • A vertical product shot of a single Cadence Daily Hydration electrolyte stick pack with an orange textured top and bottom.
  • A vertical product shot of a Cadence Grapefruit Energy Hydration stick pack, featuring a matte grey body and bright orange header and footer.
  • A vertical product shot of a slim Cadence brand drink mix sachet, featuring a dark slate gray body with a deep burgundy top and bottom.
  • A vertical product shot of a matte white Cadence Core Hydration can, featuring a vibrant lime-green top band speckled with realistic water droplets.
  • A vertical product shot of a tall, matte white Cadence drink can featuring a yellow band at the top labeled 'Cream Soda'.
  • A vertical product shot of a 12 FL OZ Cadence Orange Soda can, featuring a minimalist white body with a bright orange band at the top.
  • A sleek, upright product shot of a white Cadence slim-can with a vibrant red top band labeled 'Melonberry'.
  • A vertical product shot of a tall, matte white Cadence beverage can with a bright pink top section featuring condensation droplets.
  • A minimalist product shot of a white Cadence Fuel Gel packet featuring bold vertical black branding.
  • A minimalist product shot features a white Cadence CORE 40 energy bar wrapper standing vertically against a solid white background.
  • Two stacked cases of Cadence Citrus electrolyte formula cans sit next to a white branded squeeze bottle and a variety pack box of stick packs.
  • Three rectangular Cadence electrolyte boxes in green, orange, and purple are lined up diagonally in a product shot against a plain white background.
  • A vertical white stick pack of Cadence Daily Hydration electrolyte mix sits at the center of a soft, peach-to-white gradient background.
  • A vertical white stick pack for Cadence Daily Hydration electrolyte powder floats centered against a soft, pale orange gradient background.
  • A single white and green Cadence "Citrus Flavored" electrolyte stick pack stands vertically in the center of a misty, condensation-covered glass surface.
  • A single white Cadence 'DAILY HYDRATION' stick pack, labeled 'Melonberry Flavored', stands vertically in the center of a soft pink and white gradient…
  • A vertical Cadence 'Grapefruit' energy hydration stick pack is centered against a soft, pink-to-white gradient background.
  • A single Cadence SLEEP HYDRATION stick pack, labeled 'Cherry Flavored,' stands vertically at the center of this moody, atmospheric product shot.
  • A cyclist in profile rides against a backdrop of rolling, forested hills at sunset.
  • A woman with glistening skin and sleeked-back hair wipes sweat from her forehead while wearing white athletic goggles and a sheer white tank top.
  • A close-up studio photograph features a woman with sun-kissed, glistening skin and a braided ponytail sipping from a chilled, condensation-covered silver can…
  • A portrait of a Black woman with a neutral expression, wearing a brown mesh athletic top over a white sports bra, set against a stark white background.
  • A close-up studio shot features a person with dark skin holding a white Cadence Core 40 Fuel Bar vertically between their hands.
  • A man with short, bleached blonde hair and a white v-neck t-shirt is captured in a studio shot against a bright white background.
  • A man in a damp, sweat-stained white t-shirt pours a white powder from a single-serve Cadence stick pack into an open white Cadence water bottle.
  • A close-up studio photograph of a cyclist with blonde hair wearing a bright lime green MAAP vest over white long-sleeved textured base layers.
  • A close-up studio photograph focuses on a white 'Cadence' fuel gel packet tucked into the side pocket of grey cycling bib shorts.
  • Two stacked cases of Cadence Daily Hydration Citrus electrolyte cans dominate this product shot against a plain white background.
  • A high-angle studio shot features two stacked twelve-packs of Cadence Core Hydration 'Melonberry' cans, flanked by a white branded water bottle and a box of…
  • Three rectangular Cadence hydration boxes are arranged in a diagonal line from left to right against a clean, light gray background.
  • A man in athletic wear sits on white stadium bleachers, looking down as he opens a white shaker bottle with green accents.
  • A focused male runner sits on a red textured athletic track, resting between white lane markings with a contemplative expression.
  • A studio portrait against a clean white background features a man and woman in athletic wear, posing with a focused, serious expression.
  • A blonde woman in a white sports bra and blue leggings bites down on an orange electrolyte packet with a wide grin.
  • Three athletic men are captured mid-stride during an outdoor run on a paved path lined with lush green trees.
  • A high-contrast black and white photograph captures a man with buzzed blonde hair and numerous fine-line tattoos sitting on stadium bleachers.
  • A tattooed cyclist wearing a black MAAP long-sleeve jersey and a patterned helmet sits by a white off-road vehicle to prepare a drink.
  • A close-up studio photograph focuses on a person's hand placing a small white energy gel packet labeled "Cadence" into the side pocket of black cycling bib…
  • A striking studio portrait shows a man with an afro and muscular build, silhouetted against a stark white background with dramatic rim lighting.
  • A high-angle product shot features the gear of an ultramarathon champion resting on green grass, centered around a 'WINNER Solo Male 2025' wooden and glass…
  • A muscular man with a shaved head runs along a coastal road at sunset, captured in a full-body action shot.
  • A muscular man with a buzzed haircut and sunglasses runs shirtless along a paved mountain road under bright, direct sunlight.
  • A man in a black sleeveless athletic top and shorts sits cross-legged in a dark, cavernous gym, illuminated by sharp shafts of sunlight through high windows.
  • A man with long dreadlocks captures intense motion through a horizontal motion-blur effect as he runs through a city at night.
  • A woman wearing a black beanie and athletic shorts sits on a white sofa, leaning down to grab a white water bottle from the parquet floor.
  • A person wearing a black beanie and athletic gear sits cross-legged on a wooden floor, leaning against a white sofa in a sunlit living room.
  • A close-up photograph focuses on a person's hands holding a partially unwrapped chocolate-colored energy bar labeled CORE 40.
  • A shirtless, heavily tattooed man with a muscular back performs a pull-up on a black metal rack in a dark, modern gym.
  • A grainy, high-contrast action photo captures runners mid-stride during a race, dominated by heavy motion blur and long, dark shadows.
  • A female cyclist sits on a sunlit curb, seen from an elevated side angle as she drinks from a white Cadence water bottle.
  • A white cylindrical tub of Cadence FUEL MIX stands centered against a plain white background, featuring a minimalist black and white label with subtle grey…
  • A clean, informative product graphic displays two white supplement tubs of Cadence Fuel Mix against a plain background, focusing on their labels.
  • A white scoop pours granular powder into a white tub of Cadence FUEL MIX, held by a man in a black Adidas hoodie.
  • A grayscale photograph captures an individual using a funnel to pour powder into a Cadence water bottle, surrounded by supplemental fuel packets and a large…
  • This graphic features a white tub of Cadence Fuel Mix next to a portrait of Matt Jones, the Cadence Head of Nutrition, who wears clear-framed glasses and a…
  • A tattooed cyclist in MAAP apparel sits on a rock at night, opening a tub of Cadence FUEL MIX beside a vehicle.
  • A high-gloss white Cadence water bottle stands centered in this studio product shot against a stark white background.
  • A clean studio product shot of a white rectangular cloth folded flat against a white background.
  • A high-contrast black and white photograph captures a man in profile, intently pouring white powder through a funnel into a Cadence-branded water bottle.
  • A man in a purple athletic shirt focuses intensely as he uses a funnel to pour powder from a Cadence 'FUEL MIX' tub into a tan bicycle water bottle.
  • A clean studio shot features a minimalist white box and a matching squeezable bottle of Cadence Fuel Gel against a plain white background.
  • A vertical product box for Cadence CORE 40 Chocolate Fuel Bars is centered against a clean white background.
  • A twelve-pack of Cadence Orange Soda electrolyte formula cans is arranged in a three-by-four grid within a white and orange cardboard tray.
  • A white and red 30-pack box of Cadence Daily Hydration electrolyte drink mix sits next to a single vertical sachet.
  • A twelve-pack of Cadence Citrus electrolyte formula cans sits angled on a clean white surface.
  • A citrus-themed 30-pack box and individual stick sachet of Cadence Daily Hydration electrolyte formula are shown against a plain white background.
  • A heavily tattooed woman sits on asphalt, taking a drink from a white Cadence electrolyte can.
  • A woman with extensive arm and leg tattoos sits on textured asphalt, drinking from a white Cadence electrolyte can.
  • A tiered retail display of matte black Cadence electrolyte beverages features two dozen tall cans and a matching water bottle on a white studio background.
  • A matte black box of Cadence Mango Flavored Daily Hydration Electrolyte Drink Mix stands angled to the left, showing a lone sachet propped against its side.
  • A single, vertical black sachet of Cadence mango flavored electrolyte drink mix stands centered against a plain white background.
  • A twelve-pack of Cadence Mango electrolyte formula is displayed in a matte black cardboard tray on a plain white background.
  • A vertical product shot of a tall, matte black 12 fl oz Cadence can covered in fresh condensation droplets against a plain white background.
  • A sleek, matte black 400 mL sports squeeze bottle stands vertically against a clean white background.
  • A collection of Cadence Core Hydration products are organized together in a crisp studio shot.
  • A sleek 12 fl oz can of Cadence Cola core hydration stands against a stark black background, its white and deep red surface covered in realistic condensation.
  • A studio product shot of a Cadence Sleep Hydration box and an individual sachet against a white background.
  • A single vertical packet of Cadence SLEEP HYDRATION drink mix stands centered against a plain white background.
  • A product shot of a white Cadence Daily Hydration box with bright orange accents, accompanied by a single electrolyte drink sachet standing beside it.
  • A vertical product shot of a Cadence electrolyte drink mix stick packet against a plain white background.
  • A studio product shot features three boxes of Cadence hydration supplements lined up in a row: a white and green 'DAILY HYDRATION', a grey and orange 'ENERGY…
  • An informative infographic features three Cadence electrolyte powder sticks—Citrus (white/green), Grapefruit (gray/orange), and Cherry (dark…
  • A 12-pack tray of Cadence Cola Daily Hydration electrolyte formula cans is shown in a three-quarter product shot against a plain white background.
  • A bulk pack of twelve Cadence Melonberry hydration cans sits in a white and red cardboard tray against a plain white background.
  • A vertical product shot of a 12 fl oz Cadence drink can, featuring a stark white body with a bold red top section and silver rim.
  • A 12-pack of Cadence Daily Hydration Cream Soda is presented in a white and gold cardboard tray against a plain white background.
  • A vertical product shot of a 12 fl oz Cadence Cream Soda can, featuring a stark white body topped with a golden-yellow band.
  • A gray and orange grapefruit-flavored box of Cadence Energy Hydration drink mix stands centered beside an individual single-serve sachet.
  • A collection of athletic-themed stickers is displayed inside a clear plastic retail bag with a white header labeled "Cadence" in bold black typeface.
  • A single white squeeze packet of Cadence CORE 24 fuel gel lies centered against a backdrop of thick, swirled translucent gel filled with small air bubbles.
  • A white Cadence CORE 40 energy bar wrapper floats vertically, partially obscuring a dark brown, crispy rice chocolate bar behind it.
  • Two runners sit on a concrete curb in an urban alley, pouring Cadence electrolyte powder sticks into their water bottles.
  • Two urban runners sit on a concrete curb against a graffiti-covered wall, each pouring a Cadence supplement packet into their water bottles.
  • This product graphic features a white box and individual packet of Cadence Fuel Gel centered against a dark, textured charcoal background.
  • A cyclist in a lime green vest and grey MAAP bib shorts stands against a clean white background, tucking a white Cadence gel packet into a leg pocket.
  • A grayscale product shot features a high-contrast, liquid-textured gel pack that looks like rippling chrome or molten glass against a plain light background.
  • An informational graphic titled 'Fuel Guide' shows a close-up photo of an athlete's hand reaching into a back pocket of their black cycling shorts to pull…
  • A fitness graphic titled 'From First Mile to Last.
  • A promotional graphic on a dark, textured background features the headline "Fuel That Lasts, Without Turning Your Stomach." A central comparison chart…
  • A clean testimonial graphic features a portrait of Matt Jones, a Sports Nutrition Advisor, wearing a black t-shirt and clear-rimmed glasses against a white…
  • A close-up action shot shows a hand pulling a white Cadence Core energy gel packet from the pocket of a black cycling jersey.
  • A white retail display box of Cadence Fuel Gel pouches is centered on a clean white background, with one individual gel packet propped up beside it.
  • A high-contrast graphic displays nutritional information against a textured black background, headlined by 'The Full Formula.
  • A clean graphic against a plain white background promotes a subscription offer featuring '30% Off Your First Subscription Order' and '3 Free gifts.' Three…
  • A close-up, outdoor lifestyle photograph captures a shirtless man with a shoulder tattoo and gold chain biting the edge of a white gel sachet to open it.
  • A studio product shot features two stacked cardboard trays of Cadence Core Hydration cans, flanking a white squeeze water bottle and a smaller box of…
  • A close-up studio shot highlights a Black athlete's hand reaching for a white 'Cadence' supplement packet tucked into the side pocket of black cycling bib…
  • A top-down studio shot features a white Cadence CORE 24 energy gel packet submerged in a thick, swirling bed of clear, viscous gel filled with tiny air bubbles.
  • A close-up, high-action photograph features a shirtless, tattooed male athlete mid-stride while running down a sunlit asphalt road.
  • A monochromatic, high-detail macro photograph captures the rugged texture of fine white powder, resembling freshly fallen snow or sifted flour.
  • A close-up, high-detail macro shot of a viscous, clear liquid pouring down onto a pool of the same substance.
  • A minimalist product shot features a sleek, white rectangular squeeze pouch with a narrow top opening.
  • A flat-lay product shot features a white Cadence CORE 40 Chocolate Fuel Bar leaning against its matching 12-pack box, set against a solid dark brown background.
  • A white Cadence CORE 40 energy bar wrapper leans against a textured chocolate crisp bar, floating amidst chunks of chocolate on a dark espresso-colored…
  • A close-up lifestyle photo features a pair of hands holding an open Cadence CORE 40 granola bar against a blurred green park background and a person's pale…
  • A professional product graphic features a single white Cadence CORE 40 Chocolate Fuel Bar package centered at the bottom against a deep brown, textured…
  • A square athletic marketing graphic features three vertical panels over a textured light grey background with the serif heading "From First Mile to Last.
  • A man with short dark hair and clear-framed glasses, identified as Matt Jones, Sports Nutrition Advisor, stands against a plain white background in a black…
  • A close-up lifestyle photograph shows a dark-skinned person holding a partially unwrapped Cadence chocolate puffed rice energy bar against a moody, dark…
  • A white Cadence CORE 40 Fuel Bar bulk box and a single vertical wrapper are centered against a deep chocolate brown background.
  • A digital graphic showcasing a product's nutrition label and ingredients list against a dark chocolate-brown background.
  • A muscular man in a tan sleeveless shirt takes a vigorous bite of a white-packaged snack bar, his brow furrowed in a focused, intense expression.
  • A close-up shot features two hands with dark skin tones holding a white Cadence CORE 40 Chocolate Fuel Bar vertically.
  • A white Cadence CORE 40 Fuel Bar wrapper floats diagonally over an unwrapped chocolate puffed rice bar, surrounded by scattered, levitating chunks of dark…
  • A close-up, high-angle lifestyle shot features a man's hands unwrapping and holding a textured, chocolate-colored CORE 40 protein bar.
  • A monochromatic, high-contrast close-up captures a dense cluster of textured, oval-shaped nuggets.
  • Two white Cadence CORE 40 Fuel Bar wrappers are positioned vertically and slightly overlapping.
  • A stark silhouette of a muscular man’s back is set against a bright white background, with a white 'Cadence' electrolyte drink can held behind his head.
  • A close-up, panoramic shot focuses on a woman in a white sports bra holding a red Cadence 'Daily Hydration' stick pack and a matching white Cadence water…
  • A close-up lifestyle photo captures a woman in a white sports bra and red leggings holding a 'Cadence' DAILY HYDRATION stick pack and a white water bottle.
  • A studio product shot features a white Cadence 'HYDRATION SYSTEM' Variety box with three individual supplement sachets standing next to it.
  • Three vertical Cadence electrolyte drink mix packets stand side-by-side against a plain white background.
  • This product graphic features three vertical color-coded columns for Daily, Energy, and Sleep electrolyte stick packs against a black background.
  • A dark, textured background features a large product comparison chart titled "One System, Not A Shelf Of Half-Measures." The chart highlights the Cadence…
  • A vibrant red-to-orange gradient marketing graphic features the headline "From Focus to Calm.
  • A man with short brown hair and clear-framed glasses wearing a black t-shirt stands against a plain white background.
  • A close-up photograph of tattooed hands holding a Cadence Citrus Core Hydration can and a matching powder stick pack over a dark surface.
  • A collection of Cadence hydration products, featuring two stacked 12-can cases of Melonberry drink alongside a white training bottle and a box of 30 sachets.
  • A vertical product shot of a slender white and lime green stick pack for a hydration supplement.
  • A white, translucent plastic cycling water bottle stands upright against a plain white background.
  • A handheld milk frother stands vertically, featuring a smooth, ovular white handle and a slender stainless steel stem topped with a small whisk coil.
  • A tall, white aluminum can and a slim white electrolyte powder stick pack are side-by-side in this clean product shot.
  • Two stacked cases of Cadence Melonberry Core Hydration cans sit beside a white sports water bottle and a Hydration System variety pack.
  • An assortment of Cadence hydration products is arranged against a plain white background, featuring two stacked 12-packs of 'CORE HYDRATION' Melonberry cans.
  • Three vertical, color-coded product cards are arranged against a black background, headlined by 'Hydrate.
  • A box of Cadence Hydration System powder sachets sits on a light wood table next to a glass of iced water and a bowl of fresh watermelon, grapefruit, and…
  • A vibrant red graphic features the headline "From Focus to Calm.
  • A clean testimonial graphic features a man with short brown hair and round glasses, wearing a black t-shirt against a plain white background.
  • A close-up photograph of hands wearing chunky silver rings pouring a white powder from a Cadence Melonberry stick pack into a beige reusable bottle.
  • An informative graphic on a deep red background titled "The Full Formula.
  • A vertical product shot focuses on the top half of a Cadence electrolyte powder stick against a vibrant red background.
  • A close-up product shot features a single Cadence brand electrolyte stick pack centered vertically.
  • A bold, graphic illustration of the Union Jack flag rendered in a high-contrast black and white stencil style.
  • A dynamic 3D product shot features three 30-pack boxes of Cadence hydration electrolyte formulas arranged in a staggered group.
  • A close-up studio portrait of a woman with dark hair slicked back into a bun, posing with a slight, confident smile against a stark white background.
  • A medium studio portrait of a fair-skinned male athlete posing with hands on his hips against a plain white background.
  • A focused runner in his late 20s sits on metal industrial stairs outdoors, resting between laps.
  • A shirtless male runner wearing sunglasses and black compression shorts sprints along a sunny coastal path with a distinct motion blur effect.
  • A close-up vertical action shot of a tattooed, bald male runner mid-stride during a track event.
  • A man with a mustache runs down a sunlit dirt path wearing an all-black athletic ensemble, including a sleeveless top, shorts, and a black Ciele cap.
  • A minimalist product shot features a single Cadence CORE 40 Fuel Bar centered vertically against a neutral white background.
  • A smiling woman in red-tinted sunglasses and a white ribbed sweater holds a green-topped 'Cadence CORE HYDRATION' can.
  • A tall, chilled white and orange can of Cadence Daily Hydration Orange Soda stands prominently against a textured orange background, accompanied by a glass…
  • A single, condensation-covered 355mL white can of Cadence Orange Soda Daily Hydration stands prominently in the foreground against a textured, earthy orange…
  • A close-up studio shot of a condensation-covered Orange Soda can with an open pull-tab, set against a warm, burnt-orange background.
  • A dark marketing graphic featuring three vertical photo panels under the white headline "No Mixing.
  • A comparative graphic featuring a horizontal white Cadence Orange Soda can covered in condensation against a solid orange background.
  • A man with short brown hair and clear round glasses, identified as Matt Jones, Sports Nutrition Advisor, looks directly at the camera against a stark white…
  • A close-up lifestyle photograph features an athlete in a hydration vest holding a white and orange can of Cadence Daily Hydration.
  • An informative graphic on a textured orange background features a Nutrition Facts panel and an ingredients list under the headline, "The Full Formula.
  • A square product advertisement features a 12-pack of Cadence Orange Soda daily hydration cans nestled in a white and orange cardboard flat.
  • A promotional graphic for a subscription service highlights '30% Off Your First Subscription Order' and '+ 3 Free gifts' against a clean white background.
  • A close-up action photograph captures a person with dark hair in a ponytail and dark-tinted sunglasses taking a drink from a tall, slim white can with a…
  • A tall, chilled 12 oz can of Cadence 'Melonberry' daily hydration drink stands against a solid, deep red background.
  • A tall, chilled white and pink Cadence can of Watermelon Mojito Daily Hydration stands beside a glass of sparkling water containing a fresh watermelon slice…
  • A tall, chilled 12 FL OZ can of Cadence Orange Soda electrolyte formula stands next to a clear glass filled with ice, bubbles, and a fresh orange slice.
  • A tall, chilled can of Cadence 'Cream Soda' Daily Hydration electrolyte formula stands beside a fizzy glass float on a warm caramel-colored backdrop.
  • A tall, chilled white and red aluminum can of Cadence Cola Electrolyte Formula stands next to a clear glass filled with ice, bubbles, and a red-and-white…
  • Three condensation-covered Cadence Core Hydration cans are arranged in a group with the green Citrus flavor standing tallest in the center.
  • A person's hand reaches into a bright red and white plastic cooler to grab a 'Cola' flavored Cadence drink.
  • A pale hand reaches into a small red Coleman cooler to grab a 'Cola' flavored Cadence hydration can.
  • A clean, high-angle product shot of a 12-pack of Cadence Watermelon Mojito Daily Hydration cans in a white cardboard tray.
  • A bold wordmark graphic featuring the text "Cadence" in a bright white, heavy-set serif font.
  • Five Polaroid-style photo prints are fanned out in a horizontal row, showcasing the creative process and community behind the Cadence brand.
  • A wide-angle panoramic photo captures a group of four runners from behind as they sprint along a red athletic track under a bright, high-altitude sun.

Download Cadence’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Cadence’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 268 images and the logos. The font files belong to Cadence Performance, Inc, so they’re left out.

Download the Brand SkillZIP, 20.5 MB

cadence-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ └ product-world.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from usecadence.com on 30 Oct 2026. It isn’t Cadence’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Cadence and its logos are trademarks of Cadence Performance, Inc. Rainbrand isn’t affiliated with or endorsed by Cadence Performance, Inc.

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