Bloom is now Rainbrand

(Brand guidelines) // Beauty and personal care

Byredo brand
guidelines

Byredo’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from byredo.com.

Download the Brand Skill

About Byredo

Byredo is a Swedish-origin luxury house founded in Stockholm in 2006, creating fragrance, makeup, hand and body care, home fragrance, and crafted accessories. Its sensorial, story-led approach brings Scandinavian minimalism into dialogue with bold artistic expression, turning memories and emotions into objects and experiences.

Use Byredo’s own wordmark as the identity signature; it appears as the company logo in the site header and footer. Keep identity artwork distinct from campaign photography, product imagery, interface icons, and backdrops.

Byredo colors

  • Black

    Wordmark, text and primary interface elements

    HEX
    RGB

  • White

    Primary light background

    HEX
    RGB

Byredo fonts

  • BYREDO Sans

    Main heading · 700, Secondary headings · 400, Body · 400

  • BYREDO Stencil

    Accent headings

Font names only. The Brand Skill download doesn’t include font files.

Byredo’s voice

Write with sensory detail, emotional resonance, and an intimate, considered point of view. Connect products to memory, ritual, place, and personal expression; let evocative language feel precise rather than overwrought.

Byredo’s own copy includes: “A ceremony of the senses”; “Each experience is immersive. Personal. Ever-evolving.”; “Each object carries a story.”; and “A unique colour palette, bold in its simplicity, invites authentic self-expression.”

For product and experience copy, pair a tangible sensory cue with a human meaning: scent with memory, texture with touch, or an object with the atmosphere it brings to a space. Keep statements personal and inviting, with room for the reader’s own interpretation.

  • “A ceremony of the senses”
  • “Each experience is immersive. Personal. Ever-evolving”
  • “Each object carries a story”
  • “A unique colour palette, bold in its simplicity, invites authentic self-expression”

Dos and don’ts

Do

  • Use Byredo’s wordmark to identify the brand, kept separate from campaign imagery, product photographs, and decorative backdrops.
  • Use black and white as the core digital colors.
  • Write about scent, touch, place, memory, ritual, and personal expression in a thoughtful, sensory voice.
  • Balance Scandinavian minimalism with bold artistic expression; let product and story carry the visual impact.

Don’t

  • Don’t redraw the BYREDO wordmark or set the name in another typeface.
  • Don’t make every visual or message minimal and muted: Byredo’s creative identity also embraces bold artistic expression and vivid, emotional colour.
  • Don’t rely on generic product claims or purely functional descriptions when a more personal, sensory account fits the work.

Byredo imagery

286 images from byredo.com, in 5 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Campaign and editorial imagery

59 images

Build imagery around atmosphere, human stories, and evocative details. Byredo’s campaign work moves between intimate people-centered scenes and carefully composed product still lifes. Maintain the tension between a quiet Nordic sensibility and expressive art direction; seasonal campaigns may use a stronger, story-specific palette and setting.

  • A line of six Byredo perfume bottles sits against a sterile white background, with one bottle in the center tipped on its side.
  • A close-up photograph captures the cozy moment of a person in a tan Fair Isle patterned sweater gently stroking the ears of a fluffy, light-brown dog.
  • A woman with braided hair and a joyful expression stands in the snow against a rustic red wood wall, layered in a fuzzy cream coat and plaid skirts.
  • A young woman with braided hair and a white shearling coat stands smiling against a rustic red wood wall in the snow.
  • A lavish collection of Byredo fragrances and lit candles is nestled among patterned gift boxes under a decorated Christmas tree.
  • A tall, rectangular perfume box with double-opening doors stands prominently on a textured beige linen surface against a minimalist clay-toned wall.
  • A close-up photograph captures a person in a chunky red knit sweater holding a partially carved wooden bird near a glowing fireplace.
  • A close-up product shot features a tangled pile of patterned wool blankets in muted cream, blue, and salmon pink draped across a textured red surface.
  • A collection of ten Byredo perfume bottles are arranged in a precise diamond formation on a reflective, light blue surface.
  • A striking black and white close-up portrait shows a man with long hair pulled back and a thick, well-groomed beard.
  • A collection of Byredo luxury products is artfully arranged against a soft, cool blue background.
  • A close-up studio shot features four tall, slender lipsticks standing against a soft, icy blue background.
  • A pink, hand-drawn anthropomorphic shopping bag character with a smiling face and thin limbs holds the ends of a photorealistic white ribbon.
  • A whimsical top-down product shot featuring three Byredo perfume samples and a white textured box on a clean white background.
  • A high-angle studio shot of an open, silver Byredo eyeshadow palette centered against a stark white background.
  • An extreme close-up beauty portrait features a model with a monochromatic mauve and pink makeup look.
  • A striking close-up beauty portrait of a woman with an East Asian appearance, looking directly forward with a neutral, calm expression.
  • A vertical product shot of a sleek lip gloss tube centered against a plain white background.
  • A vibrant 18-pan eyeshadow palette stands open on a rough-hewn wooden pedestal, its colorful squares reflecting in its built-in mirror.
  • A vibrant 18-shade eyeshadow palette sits open on a stark white surface, showing a diverse grid of pastel, warm, and dark tones.
  • A close-up, high-texture artistic shot features crushed raspberries and dried pink rose petals scattered across a rich, dark red liquid background.
  • A Byredo 'LA SÉLECTION NOMADE' fragrance discovery set is displayed against a solid light blue background.
  • A vertical product photograph featuring an artistic tower of Byredo body care products arranged on a rustic wooden stool.
  • A rustic still-life product photo features Byredo body care items, including Bal d’Afrique body lotion and Suede hand wash, arranged on a weathered wooden…
  • Five Byredo perfumes, including 'Bal d'Afrique,' 'Gypsy Water,' and 'Mojave Ghost,' are artistically arranged around a jagged, raw-edged light wood block…
  • Two Byredo Suede hand care bottles stand together on a reflective surface against a soft light blue background.
  • A trio of lit BYREDO BIBLIOTHÈQUE scented candles in various sizes sits against a cool, pale blue backdrop.
  • A striking macro photograph of charred, blackened wood logs with a deeply fissured, glistening texture that suggests they have been recently extinguished.
  • A child wearing a plush ushanka-style hat and a plaid wool jacket looks down with a peaceful expression at a glowing glass lantern.
  • Seven lit Byredo scented candles in sleek black glass jars are arranged in a staggered grid on a reflective, brushed steel surface.
  • A vertical product shot featuring three white, minimalist gift boxes of varying sizes stacked against a light blue backdrop.
  • Two cylindrical white BYREDO bottles with domed black caps rest horizontally on a textured, cool blue-grey metallic surface.
  • A collection of Byredo beauty products is arranged against a soft light blue background.
  • Four Byredo eau de parfum bottles with rounded black caps are clustered together on a smooth, pale blue surface in this studio product photograph.
  • Seven lit Byredo candles in black glass jars are arranged in a staggered geometric pattern on a brushed silver metallic surface.
  • Five silver metallic tubes of Byredo hand cream stand upside-down in a diagonal row, ranging in height from the small Tulipmania to the tall Lost Rose.
  • A precarious stack of three white gift boxes stands against a cool, pale blue studio backdrop.
  • A wide-angle, eye-level photograph of a Byredo boutique on a Parisian street corner, showcasing a sleek white facade against a beige building.
  • A whimsical illustration features a yellow hand-drawn character, resembling a shopping bag with a face, carrying a large white rectangular gift box.
  • A whimsical blue line-art shopping bag character sits atop a realistic white paper airplane against a clean, light grey background.
  • A salmon-pink, hand-drawn shopping bag character with a smiling face and boots holds a magnifying glass over a bottle of Byredo Eau de Parfum.
  • A playful, yellow line-art illustration features a smiling shopping bag character writing on a white card with an oversized pen.
  • A top-down product shot of a white gift box adorned with a black and white striped ribbon bow and the black stencil-style 'BYREDO' logo.
  • A close-up photograph of a black Bridgestone "B" logo printed on a textured, matte white surface.
  • Five lit Byredo candles in black glass jars are arranged diagonally across a vibrantly painted blue and red canvas background bordered by thick, braided…
  • A rustic still life features a BYREDO 'BIBLIOTHÈQUE' room spray bottle held at a tilt inside an antique wooden C-clamp, topped with a bundle of incense…
  • A small, cylindrical glass perfume sample vial with a black spray nozzle is centered within a minimalist white niche.
  • A glass bottle of BYREDO 'FUTURE MEMORIES' perfume is showcased within a vibrant, sun-shaped wooden sculpture mounted on a dark, vertical wood plank wall.
  • A close-up photograph features a hand holding a hand-carved wooden bird ornament by a thin red string.
  • Three youths stand in snow before a rustic, red-painted log barn, each holding a tall staff topped with a large, colorful folk ornament made of wood and straw.
  • A top-down product shot of a rectangular blue and light-blue woven textile with fringed top and bottom edges, centered against a plain white background.
  • A vibrant red square leather tag embossed with a bold 'B' logo is stitched onto the edge of a folded blue wool blanket.
  • A minimalist product shot features three spherical wooden ornaments and a small red wooden bird figurine against a stark white background.
  • A studio product shot features three wooden spherical ornaments with red ribbon loops arranged by descending size against a stark white background.
  • A rectangular, terracotta-colored woven scarf with a cream-colored geometric pattern is centered against a flat white background.
  • A folded, rectangular woven scarf features a geometric Southwestern-style pattern in terracotta orange and cream.
  • A clean studio product shot features the Byredo 'LA GRANDE DÉCOUVERTE' discovery set, presented in an open, white triptych-style box.
  • A line of six small Byredo perfume bottles with signature rounded black caps sits against a stark white background.
  • A wide-angle interior shot of a minimalist apothecary or boutique featuring a chrome and glass display counter as the focal point.

Fragrance imagery

52 images

Frame fragrance as an intimate sensory experience: the bottle, its materials, and the person or moment it evokes. Product-focused images can be clean and precise; editorial images should suggest discovery, memory, and personal expression.

  • A collection of five Byredo perfume bottles, including 'Gypsy Water,' 'Mojave Ghost,' and 'Bal d'Afrique,' are dynamically arranged around a rough-hewn…
  • A Byredo gift set featuring the Rose of No Man's Land hair perfume and a wooden hairbrush is centered against a stark white background.
  • A light-colored wooden hairbrush with an engraved 'B' and tribal border pattern stands vertically next to a cylindrical white bottle of Byredo 'Rose of No…
  • A centered studio product shot of a Byredo Havana Tonka extrait de parfum bottle against a plain white background.
  • A high-angle, extreme close-up product shot focuses on the metallic gold spray nozzle of a perfume bottle, embossed with the number 13 on top.
  • This product shot features a Byredo hair care gift set centered against a clean white background.
  • A light wood hairbrush with an ornate geometric border and a 'B' emblem stands upright next to a white cylindrical bottle of BYREDO 'BAL D'AFRIQUE' hair…
  • Five miniature Byredo eau de parfum bottles stand in a neat horizontal row against a stark white background.
  • A long, rectangular product box for BYREDO 'LES MINIATURES' Eau de Parfum is centered against a stark white background.
  • A collection of luxury Byredo perfumes, candles, and skincare products is arranged around a large, patterned gift box featuring the number '13' and an…
  • An organized luxury advent calendar is displayed against a stark white background, featuring a bright blue box with numbered drawers and pink patterned side…
  • A minimalist product shot features a Byredo Future Memories Eau de Parfum bottle centered against a plain white background.
  • A luxury fragrance travel set features a pebbled brown leather atomizer case with a debossed 'B' logo and its matching magnetic cap resting nearby.
  • A vibrant yellow perfume discovery box, titled 'LA SÉLECTION ICONIQUE' by BYREDO, stands centered against a plain white background.
  • A Byredo 'Le Nécessaire de Voyage Gypsy Water' gift set is neatly arranged against a stark white background.
  • A minimalist product shot features three Byredo Gypsy Water items against a stark white background.
  • A Byredo Mojave Ghost hair care set is arranged against a clean white background.
  • A minimalist studio shot features a light wood hairbrush with an engraved geometric pattern and 'B' logo standing next to a white bottle of Byredo Mojave…
  • A top-down product shot features an open white BYREDO fragrance discovery set against a clean white background.
  • A top-down product shot of the Byredo 'LA GRANDE DÉCOUVERTE' fragrance discovery set box, featuring intricate, folk-inspired geometric patterns in shades of…
  • A high-angle product shot features the Byredo 'Le Nécessaire de Voyage Rose of No Man's Land' set against a stark white background.
  • A minimalist product shot features a Byredo Rose of No Man's Land Eau de Parfum trio against a plain white background.
  • A professional product shot of the Byredo 'LE NÉCESSAIRE DE VOYAGE BAL D’AFRIQUE' set against a clean white background.
  • A minimalist product shot features a trio of Byredo 'Bal D'Afrique' items against a stark white background.
  • A Byredo gift set featuring the 'LES CHEVEUX BLANCHE' hair perfume and a wooden hairbrush is showcased against a stark white background.
  • A light-colored wooden hairbrush with a geometric pattern and a 'B' logo stands upright next to a minimalist white spray bottle.
  • A vertical product shot features a brown textured leather travel case for perfume alongside two glass fragrance vials against a stark white background.
  • A square, front-facing product shot of the Byredo 'LA SÉLECTION ICONIQUE' perfume discovery set box centered against a stark white background.
  • A clean studio product shot of the Byredo 'Le Nécessaire De Voyage Mojave Ghost' gift set arranged against a stark white background.
  • A centered studio product shot against a stark white background features three Byredo Mojave Ghost fragrance items.
  • A clean studio product shot features the Byredo 'LE NÉCESSAIRE DE VOYAGE BLANCHE' gift set against a stark white background.
  • A trio of BYREDO BLANCHE fragrance items is presented against a stark white background in a clean studio product shot.
  • A Byredo gift set featuring 'Les Cheveux Gypsy Water' sits centered against a clean white background.
  • A minimalist product shot features a white bottle of BYREDO 'GYPSY WATER' hair perfume standing beside a light-colored wooden hairbrush.
  • A bottle of Byredo Bal d'Afrique Eau de Parfum is centered against a stark white background.
  • A close-up studio shot looks down onto the gold-colored nozzle and silver collar of a perfume bottle.
  • A studio product shot of a Byredo Vanille Antique Extrait de Parfum bottle centered against a plain white background.
  • An extreme close-up product shot captures the metallic nozzle and amber-colored liquid of a perfume bottle against a clean white background.
  • A square glass perfume bottle containing a light peach liquid sits against a stark white background.
  • A close-up studio shot highlights the gold-tone nozzle and silver collar of a perfume bottle, viewed from a high angle.
  • A clean studio shot of a Byredo Blanche Eau de Parfum bottle centered against a stark white background.
  • A close-up, high-angle product photograph of a BYREDO perfume bottle focusing on its polished silver atomizer.
  • A top-down studio shot features an open white rectangular box containing six small perfume discovery vials with black caps, arranged in two rows of three.
  • A minimalist product shot features a vertical, rectangular white box centered on a solid white background.
  • Six small, clear glass fragrance sample vials with black spray nozzles are arranged in a precise horizontal row against a solid white background.
  • A minimalist product shot features an open white Byredo discovery set titled 'LA DÉCOUVERTE NOMADE' on a clean white surface.
  • A row of six slender glass perfume sample vials with black spray caps is centered against a stark white background.
  • An open white BYREDO 'LA D COUVERTE FLORALE' discovery set lies on a clean white surface, showcasing six individual eau de parfum samples in slim, minimalist…
  • Six small Byredo perfume sample vials stand in a neat horizontal row against a stark white background.
  • A high-angle product shot features the Byredo La Découverte Boisée perfume discovery set in a minimalist white aesthetic.
  • Six small Byredo perfume sample vials stand in a neat row against a stark white background.
  • A high-angle product shot features the Byredo 'LA DÉCOUVERTE SUR-MESURE' discovery set in a minimalist white box against a clean white background.

Hand and body care imagery

55 images

Emphasize care as both protection and connection: close, tactile details, softly perfumed products, and everyday rituals. Pair calm product presentation with human, sensory cues; let packaging and formula texture feel considered and luxurious.

  • A minimalist product shot features two Byredo Yuzu Tree pump bottles and a rolled white towel against a stark white background.
  • A Byredo Les Mains Yuzu Tree hand care set is displayed from a top-down view against a clean white background.
  • A Byredo 'Le Corps Blanche' gift set is displayed against a stark white background.
  • This minimalist product shot features two Byredo Blanche pump bottles and a wooden body brush against a seamless white background.
  • A vertical product shot of a 30ml tube of Byredo Mojave Ghost hand cream, standing upright against a plain white background.
  • A close-up product shot focuses on the open neck of a metal squeeze tube where a small dollop of thick white cream emerges.
  • Two pump bottles and a rolled white towel are arranged against a stark, high-key white background.
  • A top-down studio shot features the Byredo 'LES MAINS LOST ROSE' gift set against a stark white background.
  • A vertical product shot of a Byredo Bal D'Afrique hand cream tube centered against a plain white background.
  • A close-up studio shot captures a white, opaque dollop of cream emerging from the silver, threaded nozzle of a vibrant yellow metal tube.
  • Two Byredo Tulipmania pump bottles—one white 'Hand Lotion' and one translucent 'Hand Wash'—stand side-by-side against a stark white background.
  • A top-down product shot features the Byredo 'Les Mains Tulipmania' gift set components neatly arranged on a white surface.
  • A single metallic silver tube of Byredo Vetyver hand cream stands vertically against a stark, solid white background.
  • A high-angle studio shot features a sleek, metallic silver tube of Byredo Vetyver hand and nail cream lying diagonally on a bright white surface.
  • A minimalist product shot features the Byredo Mojave Ghost 'LE CORPS' body care set against a stark white background.
  • Two pump bottles of Byredo Mojave Ghost body care and a wooden body brush are centered against a stark white background.
  • A minimalist product shot features a white, flexible refill pouch of BYREDO 'COTTON BLEND' hand lotion against a stark white background.
  • A studio product shot of a Byredo Gypsy Water hand cream tube centered against a plain white background.
  • A close-up product shot of a silver metal squeeze tube featuring a small dollop of thick white cream emerging from its nozzle.
  • A minimalist product shot features the Byredo 'Le Corps Gypsy Water' gift set against a stark white background.
  • A minimalist product shot features two Byredo 'Gypsy Water' pump bottles standing side-by-side against a stark white background.
  • Two Byredo Suede hand care bottles stand centered against a minimalist white background, accompanied by a rolled white towel.
  • A top-down studio shot features the Byredo 'Les Mains Suede' hand care gift set arranged on a stark white background.
  • A minimalist product shot features a white aluminum tube of Byredo Tulipmania hand and nail cream standing vertically on its small black cap.
  • A close-up studio shot captures a thick dollop of white cream emerging from the threaded metal nozzle of a silver squeeze tube.
  • A minimalist product shot featuring a squat, cylindrical white tub of Black Saffron body cream centered in the lower third of a stark white background.
  • An abstract, extreme close-up of thick, white cosmetic cream spread across the frame in soft, billowing waves.
  • This minimalist product shot features the Byredo 'LE CORPS BAL D'AFRIQUE' gift set arranged against a stark white background.
  • A minimalist product shot features two Byredo 'Bal d'Afrique' bottles and a wooden body brush against a seamless white background.
  • A single silver aluminum tube of Byredo Cotton Blend hand and nail cream stands vertically, balanced on its small black cap against a solid white background.
  • A minimalist product shot features a silver metallic tube of Byredo 'COTTON BLEND' hand and nail cream standing vertically next to its white rectangular box.
  • A minimalist product shot featuring a white Byredo refill pouch for 'Cotton Blend' hand wash.
  • A close-up studio shot shows a large, circular dollop of clear, viscous gel resting on a stark white surface.
  • A luxury body care set from BYREDO sits against a plain white background, featuring a box with colorful, geometric patterned borders.
  • A minimalist product shot features two Byredo 'Rose of No Man's Land' pump bottles standing next to a round wooden body brush.
  • A clean, eye-level product shot features a row of Byredo Bal d'Afrique travel-sized toiletries against a stark white background.
  • A vibrant yellow box for Byredo's 'LES MINIATURES BAL D'AFRIQUE' set is centered against a clean white background.
  • A set of four Byredo Bal d'Afrique fragrance products arranged horizontally on a plain white surface.
  • A vibrant yellow rectangular gift box for Byredo's "LES MINIATURES BAL D'AFRIQUE" is centered against a white background.
  • A vertical product shot of a Byredo Bal d'Afrique hand cream tube centered against a plain white background.
  • A close-up studio shot captures the silver metal nozzle of a squeeze tube, from which a dollop of thick, white cream emerges.
  • A minimalist product shot features a frosted cylindrical bottle of Byredo Bal d'Afrique Body Mist centered against a stark white background.
  • A frosted cylindrical bottle of Byredo Bal d'Afrique Body Mist stands beside its minimalist white rectangular box on a bright, uniform background.
  • A minimalist product shot featuring a brushed silver aluminum tube of BYREDO 'YUZU TREE' hand and nail cream.
  • A metallic silver aluminum tube of Byredo "YUZU TREE" hand and nail cream is positioned diagonally against a clean, white background.
  • A Byredo Mojave Ghost bath set is displayed against a stark white background.
  • A minimalist product shot featuring two Byredo Mojave Ghost bottles and a round wooden body brush against a plain white backdrop.
  • The Byredo Mojave Ghost Body Set is displayed in a studio product shot, featuring a white square gift box decorated with whimsical green hand-drawn sketches…
  • A bottle of Byredo Mojave Ghost body lotion stands centered against a stark white background in a clean product shot.
  • A close-up studio shot highlights the sleek white pump head and shoulder of a Byredo lotion or soap bottle.
  • A minimalist product shot featuring a bottle of Byredo 'Rose of No Man's Land' body wash centered against a stark white background.
  • A close-up studio shot of a circular, colorless gel sample positioned against a stark white background.
  • A sleek, brushed silver metallic tube of Byredo Tulipmania hand and nail cream stands vertically against a stark white background.
  • A single matte silver aluminum tube of BYREDO TULIPMANIA hand and nail cream is positioned diagonally across a bright white background.
  • A minimalist studio product shot features a sleek, white aluminum tube of Byredo Rose hand and nail cream standing vertically against a stark white background.

Home fragrance imagery

68 images

Treat home scent as an expression of place and atmosphere. Use the elegant, minimalist candle vessel and label as a recognizable product detail; extend the scene with thoughtful interiors, light, and materiality. Byredo’s home-fragrance storytelling connects an object’s physical setting with memory and a sense of belonging.

  • A trio of lit Byredo "BIBLIOTHÈQUE" scented candles in dark, translucent glass jars are arranged on a pale blue reflective surface.
  • A glossy black glass candle jar is showcased against a stark white background, accompanied by a light brown wooden lid leaning against its side.
  • A close-up studio shot looks down into the top of a black glass candle jar filled with dark, liquid wax.
  • A tall, slender Byredo candle in a dark, smoke-tinted glass vessel stands centered against a stark white background.
  • A glowing orange flame flickers at the center of a black wax candle, encased in a matching black jar.
  • An assortment of Byredo beauty products is meticulously arranged around a large, salmon-pink gift box featuring a stylized 'B' and intricate geometric patterns.
  • A vibrant blue triptych advent calendar box stands open against a stark white background, surrounded by an array of luxury beauty products.
  • A glossy black glass candle jar sits against a stark white background with its intricately carved wooden lid leaning against the base.
  • A single lit Byredo Cloudberry candle sits centered in a minimalist, shadowy black studio setting.
  • Five identical Byredo candles in black glass jars are arranged in a neat horizontal row against a stark white background.
  • A rectangular, textured white box for Byredo's "LES MINIATURES MAISON" fragranced candles sits centered against a clean white background.
  • A luxury BYREDO scented candle is presented in a sleek, cylindrical black glass jar against a clean white background.
  • A single lit candle in a glossy black glass jar sits centered against a deep black backdrop, its small orange flame providing the only light.
  • A vibrant yellow Byredo incense box labeled 'TROIS ENCENS' sits behind three bundles of incense sticks and a square wooden holder.
  • Three bundles of Byredo incense sticks are arranged vertically in a neat row against a clean white background.
  • A minimalist product shot features a collection of Byredo 'Bibliothèque' home fragrances arranged on a stark white background.
  • A top-down studio shot of a Byredo "BIBLIOTHÈQUE" home fragrance set neatly organized in a white box.
  • A glossy black glass candle jar sits against a plain white background, featuring a yellow patterned label that reads 'BYREDO WHITE WOOD BOUGIE PARFUMÉE' in…
  • A single lit candle in a glossy black glass jar stands centered against a deep black background, its small orange flame casting a soft glow.
  • A centered, studio product shot features a BYREDO 'BIBLIOTHÈQUE' room spray bottle against a seamless, bright white background.
  • A professional product shot features a bottle of BYREDO 'BIBLIOTHÈQUE' Parfum d'Intérieur room spray standing next to its minimalist white box against a…
  • A clear glass vase with a distinctive zig-zag or accordion-like texture that creates a series of horizontal ridges and vertical valleys around its rounded body.
  • A minimalist product shot features a sleek, heavy-based black glass bottle and a bundle of matching black diffuser sticks.
  • A high-contrast product photo features a black glass bottle of Byredo 'SUMMER RAIN' room perfume next to its white textured box against a stark white…
  • A minimalist product shot features a sleek, cylindrical black glass candle jar set against a solid, bright white background.
  • A single lit candle in a glossy black glass vessel stands centered against a solid dark grey background.
  • A sleek, black glass scented candle jar sits centered against a clean white background.
  • A single lit candle in a glossy black glass vessel stands centered against a deep black background.
  • A minimalist product shot featuring a single BYREDO 'BIBLIOTHÈQUE' candle in a wide, glossy black glass jar.
  • A close-up product shot of a large, three-wick BYREDO candle in a dark, smoked glass jar set against a solid black background.
  • A pair of matte black Byredo candle wick trimmers is centered against a flat, neutral grey background.
  • A close-up product shot features matte black wick trimmers hovering over the dark grey wax of a black jar candle.
  • A minimalist product shot featuring a Byredo room spray bottle centered against a stark white background.
  • A minimalist product shot features a Byredo 'COIN LAUNDRY' room spray bottle and its matching white box against a clean, white background.
  • A minimalist product shot features a Byredo Tree House room spray bottle centered against a plain white background.
  • A minimalist product shot features a bottle of Byredo Tree House Room Spray standing next to its textured white cardboard box against a stark white background.
  • A sleek, black glass jar candle is centered against a stark white background in a minimalist studio product shot.
  • A lit Byredo "BIBLIOTHÈQUE" scented candle stands as the central focus against a stark, solid black background.
  • A collection of Byredo perfumes, including 'Bal d'Afrique', 'Gypsy Water', 'Mojave Ghost', 'Rose of No Man's Land', and 'Blanche', are artfully arranged…
  • Five lit Byredo candles in black glass jars are arranged in a vertical curve across a vibrant, hand-painted celestial backdrop.
  • A Byredo Chai candle is featured in a minimalist product shot against a stark white background.
  • A single lit BYREDO scented candle in a glossy black glass jar glows against a stark, pitch-black background.
  • Three Byredo 'BIBLIOTHÈQUE' fragrance products are arranged in a row against a plain white background.
  • A high-angle product shot shows a Byredo 'BIBLIOTHÈQUE' fragrance gift set neatly arranged inside a white rectangular box.
  • A sleek, black glass Byredo 'WINTER CABIN' scented candle stands against a stark white background with its decorative wooden lid leaning against its side.
  • A close-up, high-angle product shot features a single, steady orange flame burning from a black wick centered in a pool of liquid black wax.
  • A minimalist product shot features five small Byredo scented candles arranged in a perfectly straight horizontal line against a stark white background.
  • A minimalist product shot of a white rectangular Byredo gift box centered against a stark white background.
  • A collection of Byredo 'BIBLIOTHÈQUE' candles, a room diffuser, and an incense stick are artfully arranged atop charred black logs against a dark, moody…
  • A thin, dark brown incense stick stands at a steep angle within a heavy, clear glass holder.
  • A centered product shot of a BYREDO 'FLEUR FANTOME' scented candle in a sleek, cylindrical black glass jar.
  • A single lit Byredo Fleur Fantome candle is centered against a solid black background.
  • A minimalist product shot features a Byredo Bohemia scented candle in a glossy, opaque black glass jar against a clean, white background.
  • A lit Byredo Bohemia candle stands centered against a void-like black background, its small orange flame providing a soft point of light.
  • A minimalist studio shot features a sleek, cylindrical black glass candle jar set against a solid white background.
  • A single lit Byredo candle sits centered against a stark, pitch-black background, its small orange flame providing the only point of light.
  • A minimalist product shot features a sleek, cylindrical black glass candle centered against a stark white background.
  • A single lit Byredo Peyote Poem candle sits centered against a stark, solid black background.
  • A minimalist product shot of a Byredo Bohemia candle, featuring a thick black glass jar with a stark white square label.
  • A single lit Byredo Bohemia candle sits centered against a solid, matte black background.
  • A wide, glossy black glass candle jar sits centered against a clean white background.
  • A luxury three-wick candle from Byredo is centered against a dark, moody background.
  • A sleek, minimalist studio product shot of a Byredo Bibliothèque scented candle.
  • A lit Byredo candle in a glossy black glass jar sits centrally against a dark, matte background.
  • A minimalist product shot features a BYREDO Tree House scented candle in a sleek, semi-opaque black glass jar.
  • A singular black glass candle glows with a small, steady flame against a deep, seamless black background.
  • A single BYREDO 'COTTON POPLIN' scented candle is centered against a stark white backdrop in a professional product shot.
  • A single lit Byredo 'COTTON POPLIN' candle sits centered against a solid matte black backdrop.

Makeup imagery

52 images

Show makeup as colour-led, tactile self-expression. Pair jewel-like product design and soft textures with considered portraits, swatches, or editorial looks; the brand’s makeup language supports both subtle washes of colour and bold accents. Keep the image’s emotional character intentional rather than overly polished or generic.

  • A high-angle studio product shot captures an open, rectangular silver eyeshadow palette against a stark white background.
  • An open eighteen-shade eyeshadow palette by Byredo sits angled on a clean white surface.
  • A vertical product shot of a silver Crayon à Lèvres lip pencil standing upright against a plain white background.
  • A close-up product shot of a sharpened cosmetic lip or eye pencil tip against a plain white background.
  • A luxury Byredo lipstick stands vertically with its cap removed, showcasing a soft coral pink balm with a subtle 'B' logo debossed on the flat top.
  • An extreme close-up product shot focuses on the slanted top of a vibrant coral-red lipstick bullet.
  • A solid, uniform square of vibrant coral pink.
  • A solid, monochromatic field of vibrant cherry red.
  • A minimalist square graphic consisting entirely of a solid, flat off-white or light cream color.
  • A slim, polished gold lipstick tube stands upright with its cap removed and placed beside it.
  • A minimalist product photograph showcases a gold and silver lipstick tube standing upright behind a slim gold applicator lying horizontally.
  • A sharp, ruby red lip pencil stands vertically against a stark white background, its silver body etched with 'CRAYON À LÈVRES LIP PENCIL'.
  • A close-up studio shot highlights the sharpened tip of a vibrant red lip liner or eye pencil against a stark white background.
  • A vibrant crimson lipstick bullet with an 'B' emblem on the tip is held in a two-tone metallic case.
  • A close-up studio shot of a vibrant red matte lipstick bullet featuring the number "13" deeply embossed into its angled tip.
  • A vibrant, saturated swatch of deep crimson red with a smooth, matte texture.
  • A slender, silver-bodied lip liner stands vertically against a plain white background, its mauve tip sharpened and exposed.
  • An extreme close-up product shot of a sharpened lip or eyeliner pencil against a bright white background.
  • A vertical product shot features a slender, gold-cased lipstick tube standing open against a solid white background.
  • A high-angle product shot features a deep red lipstick in a sleek, reflective gold slimline applicator, lying diagonally across the foreground.
  • A luxury red lipstick is showcased in a sculptural, bicolored case with an uncapped gold lid resting beside it.
  • A close-up product shot focuses on the top of a red matte lipstick bullet, featuring the number "13" deeply debossed into its angled, teardrop-shaped tip.
  • A tall, slender silver lip liner stands vertically against a stark white background, its sharpened tip revealing a dusty rose hue.
  • A sharp, vertical close-up shows the tip of a matte terracotta-brown eyeliner or lip pencil set against a solid white background.
  • A vibrant 18-shade eyeshadow palette stands open next to its own mirror on a rustic, carved wooden pedestal.
  • A slim, polished gold lipstick tube stands upright with its white, rounded balm core exposed against a stark white background.
  • A high-angle studio product shot features two luxury cosmetic items on a clean white surface.
  • An upright, slender gold tube of Tinted Lip Care stands open against a stark white background, revealing a vibrant red bullet with the number 13 embossed on…
  • A high-angle studio shot featuring a slim, gold-cased lipstick lying diagonally next to its upright, two-toned cap.
  • A single Byredo lipstick bullet in a warm terracotta shade stands centered against a bright white background.
  • An extreme close-up product shot features the slanted tip of a matte terracotta-pink lipstick bullet.
  • A close-up, macro photo of a matte, mauve-red cosmetic texture.
  • A slim, polished gold lipstick tube stands upright against a plain white background with its matching cap resting beside it.
  • A high-angle product shot features a sleek gold lipstick tube lying diagonally in the foreground, revealing a matte rosy-brown bullet embossed with a…
  • A studio product shot of an open Byredo eyeshadow palette centered against a stark white background.
  • A high-angle product shot features an open BYREDO eyeshadow palette with a glossy black, oval-shaped case on a plain white background.
  • A close-up product shot of a square eyeshadow or powder palette divided into four geometric, triangular sections.
  • A square graphic composed of five wedge-shaped sections radiating from the center, each filled with a heavy, stippled noise texture.
  • A grainy, textured graphic depicts a stylized radial sunburst or wheel design.
  • A matte, deep berry-colored lipstick stands vertically in an open, sculptural case against a clean white background.
  • An extreme close-up product shot features the tip of a matte red lipstick bullet against a bright white background.
  • A close-up, macro shot of a textured, matte red surface reminiscent of thick paint or a cosmetic cream.
  • A solid, matte swatch of deep terracotta or reddish-brown color fills the entire frame.
  • A solid, uniform square of vibrant crimson red with a matte finish.
  • A matte, vibrant red lipstick bullet stands upright in a sculptural bimetal case against a clean white background.
  • An extreme close-up product shot focuses on the top of a vibrant red matte lipstick bullet against a stark white background.
  • A high-resolution, close-up digital texture showing a solid, vibrant crimson red color.
  • A deep red, matte lipstick is twisted up and featured against a stark white background next to its detached golden cap.
  • An extreme close-up product shot focuses on the angled tip of a deep crimson red lipstick bullet against a stark white background.
  • This macro photograph captures a uniform, vibrant cherry red surface with a distinct pebbled or hammer-finish texture.
  • A vibrant, terracotta orange surface is captured in an extreme macro photograph, covered in numerous glistening water droplets.
  • An extreme close-up swatches a thick, matte crimson red cream or lipstick.

More from the Brand Skill

Gifting and experience imagery

Show gifting as personal and meaningful: considered selections, careful presentation, and objects associated with connection and lasting memories. For in-store experiences, emphasize sensory ritual, materials, atmosphere, and human attention. Keep collaboration-specific imagery within its own campaign context.

Download Byredo’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Byredo’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 292 images and the logos. The font files belong to Byredo AB, so they’re left out.

Download the Brand SkillZIP, 11.3 MB

byredo-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ imagery-campaign-and-editorial.md

│ ├ imagery-fragrance.md

│ ├ imagery-hand-and-body-care.md

│ ├ imagery-home-fragrance.md

│ ├ imagery-makeup.md

│ ├ imagery-gifting-and-experience.md

│ ├ colors.md

│ ├ logo.md

│ └ typography.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from byredo.com on 30 Oct 2026. It isn’t Byredo’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Byredo and its logos are trademarks of Byredo AB. Rainbrand isn’t affiliated with or endorsed by Byredo AB.

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