Bloom is now Rainbrand

(Brand guidelines) // Beauty and personal care

Diptyque brand
guidelines

Diptyque’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from us.diptyqueparis.com.

Download the Brand Skill

About Diptyque

Diptyque is a French Maison of artists, founded in 1961 in Saint-Germain-des-Prés. Its world joins nature, travel, art, craftsmanship, fragrance, and imagination in poetic creations for the home and body.

Use Diptyque’s own wordmark and standalone emblem as brand identity artwork. Keep their proportions and distinctive letterforms intact; do not redraw or distort them.

Diptyque colors

  • Black

    Logo, text and accent

    HEX
    RGB

  • White

    Light backgrounds

    HEX
    RGB

  • Charcoal

    Secondary text

    HEX
    RGB

Diptyque fonts

  • Apercu Pro

    Main heading · 700, Body · 300

  • Diptyque Saint Germain

    Section heading · 400

Font names only. The Brand Skill download doesn’t include font files.

Diptyque’s voice

Write with poetic clarity. Ground sensory language in specific materials, places, memories, and natural details; let imagination and atmosphere emerge from those particulars. Favor graceful, vivid sentences over generic luxury claims, and describe a fragrance as an experience or story rather than a list of benefits.

Diptyque’s copy includes phrases such as “A journey for the senses, from reality to reverie and back,” “A tribute to creativity,” and “An olfactory portrait of a legendary bar.”

  • “A journey for the senses, from reality to reverie and back”
  • “A tribute to creativity”
  • “An olfactory portrait of a legendary bar”

Dos and don’ts

Do

  • Build concepts around the Maison’s enduring inspirations: nature, travel, art, and the creative life of Saint-Germain-des-Prés.
  • Use sensory details and specific materials to make poetic language feel tangible.
  • Let craftsmanship, illustrated detail, and the character of the object enrich the story.
  • Treat gifting, daily rituals, and a product’s second life as thoughtful moments of discovery.
  • Preserve the proportions and character of Diptyque’s own wordmark and emblem.

Don’t

  • Don’t replace sensory storytelling with generic luxury superlatives or unsupported product claims.
  • Don’t flatten the Maison’s poetic point of view into purely transactional copy.
  • Don’t distort, redraw, or repurpose Diptyque’s identity marks as decoration.
  • Don’t treat a seasonal or collection-specific visual treatment as the universal identity.

Diptyque imagery

64 images from us.diptyqueparis.com, in one file of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery

64 images

Use an art-directed, sensory approach: products sit within considered environments, with natural forms, tactile materials, evocative light, and room for imagination. Balance clean product views with atmospheric campaign imagery and close studies of materials or craft. Preserve the product’s form, finish, label, and emblem when showing Diptyque creations. Seasonal campaigns may develop their own illustrative world; keep that treatment specific to the campaign.

The Maison’s visual world includes poetic product arrangements, heritage and atelier imagery, and crafted objects shown as both functional creations and works of art.

  • Five glass perfume bottles with spherical black caps stand on a textured cream surface, surrounded by floating crystalline bubbles.
  • A festive, low-angle studio shot of stacked Diptyque gift boxes tied with red ribbons, set against a dark blue background with hanging gold stars.
  • The striking forest green facade of a Diptyque boutique stands at street level against a classic Haussmann-style Parisian stone building with ornate…
  • A close-up lifestyle photograph features a Diptyque Santal candle in its signature clear glass jar with a white oval label.
  • Bold, black numbers '34' are superimposed over a textured paper collage of white, beige, and corrugated cardboard scraps.
  • A lit Diptyque Baies candle sits atop a large spool of white wick, positioned against a textured grey wall.
  • A top-down, crowded flat lay features numerous oval Diptyque perfume bottles scattered diagonally across a bright white surface.
  • A minimalist product photograph showcases five Diptyque perfume bottles scattered beside a large white gift box on a neutral, pale gray surface.
  • An empty Diptyque clear glass perfume bottle stands center stage amidst the heavy, oily machinery of an industrial workshop.
  • A close-up photograph captures a gloved hand using a leather-wrapped sanding block to polish a circular bronze plaque.
  • A close-up photograph features a person wearing a white knit glove carefully holding a clear, empty Diptyque perfume bottle against a dark, blurred background.
  • A close-up photograph captures a gloved hand carefully inserting a metallic rod into a heavy, clear glass fragrance bottle embossed with "34 boulevard saint…
  • An extreme close-up product shot features an empty Diptyque glass perfume bottle held by dark metal tongs against a warm, sepia-toned background.
  • A flat-lay product photograph features six rectangular glass perfume bottles with spherical black caps arranged in a clustered geometric pattern on a white…
  • A lit Diptyque 'Sapin' candle in a deep green glass jar sits on a wooden surface, surrounded by stylized evergreen trees made of green yarn.
  • A tiered, navy blue advent calendar vanity case is shown open to reveal wood-textured drawers numbered 1-25 with black fabric pulls.
  • A product shot of a Diptyque 'SAPIN' scented candle in a deep emerald green glass jar, featuring a carved wooden lid and a wood-textured oval label with gold…
  • A luxury Diptyque Baies candle in a clear glass jar is topped with an intricate gold carousel featuring spinning star charms.
  • A centered studio product shot of a Diptyque L'EAU PAPIER perfume bottle against a stark white background.
  • A Diptyque Baies scented candle is featured in a clear glass vessel against a clean white background.
  • A clear, fluted glass Diptyque candle lantern with a rounded, pumpkin-like silhouette sits centered on a plain white background.
  • A minimalist product shot of a Diptyque scented candle in a clear glass jar filled with off-white wax.
  • A professional studio product shot features a Diptyque 'GELÉE LAVANTE BIENFAISANTE' soap bottle filled with translucent amber liquid.
  • A collection of Diptyque personal care products and a candle are lined up against a clean white background next to a large white drawstring bag.
  • A luxury Diptyque 'Baies' candle is encased in a ribbed, clear glass cloche with a domed, birdcage-like structure that sits on a solid black circular base.
  • A collection of Diptyque perfume bottles, including Rose Roche and Lilyphéa, are elegantly perched on carved wooden pedestals of varying geometric shapes.
  • A glass bottle of diptyque L’EAU PAPIER perfume sits atop a scattering of textured white and cream papers with deckled edges.
  • A luxury Diptyque candle in a thick-walled, sage green glass jar with three distinct horizontal ridges.
  • A close-up product shot of a Diptyque candle in a ribbed, smoked grey glass jar with a matching oval lid leaned against its front.
  • A luxury Diptyque candle in a mauve-colored glass jar is shown against a stark white background with its matching oval glass lid leaned against the front.
  • An amber-toned glass candle jar features a distinctive ribbed or tiered cylindrical shape, paired with its matching oval glass lid leaning against the front.
  • A collection of Diptyque personal care products sits within a built-in stone alcove and basin decorated with delicate green painted ivy vines.
  • A thick, glossy white cream drips down the side of a diptyque bottle, partially obscuring the iconic oval label.
  • A close-up studio shot features the iconic oval Diptyque label submerged in thick, golden oil, with a viscous droplet clinging to the upper right edge.
  • A top-down, wide-angle product photograph features an expansive collection of diptyque home care items arranged in converging columns against a stark white…
  • A white cylindrical diptyque scented candle refill sits in front of its matching white vessel, which features the brand's iconic oval logo and the large…
  • A close-up studio shot captures pale yellow perfume being poured into a clear, oval Diptyque bottle, creating tiny effervescent bubbles.
  • A sophisticated studio product photograph displays various Diptyque home fragrance items arranged in clean, receding rows against a bright white background.
  • A close-up studio shot of a diptyque 'la DROGUERIE' amber glass bottle filled with a golden, bubbly liquid.
  • A close-up studio shot captures two hands holding a collection of oval stickers featuring hand-drawn line art of hands interacting with shopping bags,…
  • A minimalist paper-cut illustration depicts two white hands with black outlines interacting with a Diptyque candle inside a dark green oval frame.
  • A minimalist paper-cut illustration depicts two elegant, black-outlined hands interacting over a vibrant red oval portal set against a textured white…
  • A minimalist paper-cut illustration depicts two line-art hands holding and painting a perfume bottle inside its packaging.
  • A 3D paper-cut illustration features minimalist black line art of flowers in glass jars within a recessed, tan oval window against a white background.
  • A collection of Diptyque candles and white frosted glass vessels are elegantly arranged on a wooden table, interspersed with trailing green ivy.
  • Two ribbed glass lanterns for Diptyque 'AMBRE' and 'BAIES' candles glow on a marble surface against a dark, atmospheric backdrop.
  • A close-up photograph captures an artisan's hands carefully wiping a frosted white glass vase with a tan cloth.
  • A collection of luxury Diptyque candles in various sizes and vessels are arranged in a balanced stack against a cream-colored paneled wall.
  • A minimalist black and white line drawing depicts a hand lifting a Diptyque Baies candle from a matching lid.
  • A lit Diptyque Baies candle sits atop a large spool of white string against a textured off-white wall.
  • A wide-angle, high-angle lifestyle shot of dozens of Diptyque scented candles with lit wicks, arranged in a dense grid across a warm wooden floor.
  • A lit green Diptyque 'FIGUIER' candle and small potted herbs sit atop a wooden cake stand on a dark marble kitchen counter.
  • A close-up photograph captures an artisan's hand pressing a black, blocky Diptyque logo stamp onto a raw, circular ceramic plate.
  • A dynamic macro photograph capturing a radial zoom effect through textured, crystalline glass that resembles a human eye or a cosmic portal.
  • A close-up studio shot featuring an oval Diptyque Orphéon fragrance bottle centered on a reflective dark surface.
  • Diptyque Orphéon fragrance and body care products are artfully arranged across two metal shelves among social items like dice, playing cards, and a silver…
  • Three Diptyque reed diffusers of varying sizes stand on a polished wooden surface against a neutral, molded wall.
  • Three ribbed, oval Diptyque reed diffusers of varying sizes are arranged in a diagonal line on a polished wooden surface.
  • A close-up product shot features three ribbed glass Diptyque vessels on a warm wooden surface bathed in soft, natural sunlight.
  • A close-up product shot features a Diptyque Do Son eau de parfum bottle, defined by its oval glass body and a thick black frame.
  • A glass bottle of Diptyque Do Son eau de toilette sits centrally against a bright white background, framed by fresh tuberose stalks and orange blossoms.
  • A close-up studio photograph features the smooth, bulbous wooden joints of an artist's mannequin arm against a dark navy background.
  • A close-up photograph of a festive holiday scene featuring Diptyque candles and golden decorations.
  • An architectural arrangement of luxury Diptyque products features black oval perfume bottles and lit white candles stacked on textured white boxes.

Download Diptyque’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Diptyque’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 64 images and the logos. The font files belong to Diptyque SAS, so they’re left out.

Download the Brand SkillZIP, 6.1 MB

diptyque-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ voice.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ └ imagery.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from us.diptyqueparis.com on 30 Oct 2026. It isn’t Diptyque’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Diptyque and its logos are trademarks of Diptyque SAS. Rainbrand isn’t affiliated with or endorsed by Diptyque SAS.

Make one for
your brand.

Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date.

Get startedRead the docs

  1. Open the Rainbrand plugin and add it.

    Open Rainbrand plugin (opens in a new tab)

  2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex.

See all brands
The brand layer for agents

Rainbrand builds and maintains shared brand context for your agents and products

Get startedRead the docs (opens in a new tab)