Bloom is now Rainbrand

(Brand guidelines) // Pets

Fable brand
guidelines

Fable’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from fablepets.com.

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About Fable

Fable creates thoughtfully designed pet gear that solves everyday problems while fitting naturally into modern home life. Its character pairs minimalist, decor-aware design with practical utility, warmth, and a playful sense of adventure.

Use Fable’s lowercase wordmark as the brand identity. Keep it distinct and legible, in Fable Black on light backgrounds such as Raindrop, Grain or white.

Fable colors

  • Raindrop

    Signature soft blue for highlights and section backgrounds

    HEX
    RGB

  • Fable Black

    Wordmark, text and primary buttons

    HEX
    RGB

  • CTA blue

    Call-to-action backgrounds

    HEX
    RGB

  • Neon

    Small accents such as review stars and badges

    HEX
    RGB

  • Grain

    Page background

    HEX
    RGB

  • Cream

    Warm section backgrounds

    HEX
    RGB

  • White

    Cards and text on dark backgrounds

    HEX
    RGB

Fable fonts

  • Gelica

    Display headings · 300, Prominent paragraph copy · 300

  • Moderat

    Secondary headings · 500, Body, buttons and interface · 500

Font names only. The Brand Skill download doesn’t include font files.

Fable’s voice

Write with warmth, wit, and a fondness for the small adventures of living with animals. Make functional benefits easy to understand, then let storybook phrasing add charm. Keep the humor affectionate and grounded in everyday pet life.

  • “We design gear that solves problems for you and your pet, so the two of you can enjoy exploring the world together”
  • “Living with an animal is an adventure — and sometimes it’s a real pain”
  • “The Dog was smart. But the Falcon was smarter. She always kept the Dog guessing, answering in riddles”

Dos and don’ts

Do

  • Design gear as a considered part of the home: pair practical function with clean, decor-aware presentation.
  • Make product benefits concrete and easy to grasp. Explain how a feature helps pets and their people in everyday use.
  • Give copy a warm, playful storybook touch while keeping the core message clear.
  • Use real animals and lived-in settings to show the gear in context.
  • Present product safety and care guidance precisely, with the relevant product-specific caveats.

Don’t

  • Don’t make functional gear feel purely utilitarian or disconnected from home life.
  • Don’t let whimsy obscure what a product does or how it should be used.
  • Don’t describe a product as indestructible or imply suitability for every dog; keep safety and supervision guidance appropriately scoped.
  • Don’t stretch, respace or redraw the lowercase fable wordmark.

Fable imagery

100 images from fablepets.com, in 5 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Backgrounds

4 images

Keep backgrounds light and quiet: Raindrop for highlighted sections, Grain for the page, Cream for warm sections, and white for cards. Treat backgrounds as supporting surfaces for branded compositions, not identity marks.

  • A small black and white shih tzu mix plays with a pink egg-shaped treat dispenser on a light wood floor, while two people lounge out of focus on a tan…
  • A long-haired, cream-colored dachshund stands on a round jute rug, looking toward the legs of a person wearing white trousers.
  • A wide-angle, cinematic action shot captures a black-and-white border collie running alongside two people on a sun-dappled dirt path.
  • A woman with curly brown hair leans toward a small black-and-white dog resting in a modern, light-wood crate next to a tan leather sofa.

Brand story imagery

7 images

Fable’s story and campaign imagery pairs product invention, pet safety, and life with animals. Use it for brand storytelling and product context.

  • A long-haired, cream-colored dachshund stands alert on a beige woven rug in a bright, modern living room.
  • A high-angle, wide outdoor photo shows a black and white Border Collie lying in bright green grass, chewing on a pink and white interlocking ring toy.
  • A bulbous, egg-shaped pet treat dispenser toy is shown in a studio product shot.
  • A light blue, flexible pet leash or long lead is shown coiled in a loose, curvy formation with black hardware.
  • A whimsical grayscale illustration depicts a cat dressed as a scientist, wearing safety goggles and a white lab coat while standing in a laboratory.
  • A whimsical monochrome line drawing features a cartoon dog sitting at a desk and writing on an extremely long scroll with a quill.
  • A wide-angle lifestyle photograph features a speckled brown and white puppy resting inside a modern, curved wooden dog crate on a dark cushion embossed with…

Commerce imagery

68 images

Fable’s shop imagery brings product and lifestyle photography into a clean, browsable retail experience. Use product imagery to show form, finish, available variants, and products in use.

  • A light-wood, bentwood dog crate with rounded corners is centered against a clean white background.
  • A close-up studio shot highlights the corner of a minimalist plywood pet crate featuring a light gray fabric bed tucked inside.
  • A tri-color Corgi rests its head on a plush pink pillow inside a modern, light-wood pet crate with square cutouts.
  • A long-haired dapple dachshund sits alertly inside a modern, bentwood dog crate against a clean white background.
  • A fluffy, apricot-colored goldendoodle puppy rests on a light grey cushion inside a modern light-wood pet crate.
  • A two-toned blue and navy wobbling treat-dispensing dog toy stands centered against a plain white background.
  • A focused brown and white Border Collie lies on a clean white background, intently watching a blue ribbed treat-dispensing toy between its paws.
  • A cream-colored, flexible dog leash is coiled across a stark white background in a series of elegant loops.
  • A man in a navy hoodie and black jeans stands against a stark white background, looking down at a smartphone in his hand.
  • A speckled border collie puppy rests inside a modern, curved light-wood dog crate on a dark cushion.
  • A small black and white French Bulldog rests inside a minimalist, off-white Fable dog crate that doubles as a side table against a plain white backdrop.
  • A small black and white Boston Terrier peers out from a sleek, cream-colored modular dog crate that doubles as a side table against a plain white background.
  • A two-toned blush pink, egg-shaped dog enrichment toy stands beside a clear bag of brown 'Venison Bites' by Fable.
  • A pale yellow silicone Loop earplug accessory is shown in a three-quarter product shot against a stark white background.
  • A close-up vertical photo captures a fluffy apricot and white doodle puppy resting in bright green grass outdoors.
  • A pale blue, matte silicone ring-shaped object rests against a bright white background.
  • A light blue, matte silicone dog toy in an abstract ring shape with a spout lies horizontally against a plain white background.
  • A close-up product shot of a light blue, ring-shaped silicone dog toy with a small handle-like protrusion on its left side.
  • A white dog sits against a stark white background, looking down curiously at a row of colorful ring-shaped dog toys scattered on the floor.
  • A curly-haired, tan puppy rests inside a modern, light-wood Crate with the 'fable' brand name etched on its side.
  • A front-facing product shot of a light-colored bentwood dog crate with a prominent natural wood grain.
  • A studio product shot features three light-wood dog crates in small, medium, and large sizes lined up against a white background.
  • A top-down studio product shot displays a curated set of Fable dog accessories in light blue, white, and natural wood tones against a white background.
  • A small black-and-white dog sits inside a light-colored wooden crate against a stark white background.
  • A light blue silicone dog leash and matching waste bag dispenser are artfully arranged against a solid white background in this minimalist studio product shot.
  • A profile studio shot features a woman from the shoulders down, walking her merle-patterned border collie against a stark white background.
  • A top-down studio shot features two glossy, pastel pink ceramic pet bowls nestled into a light grey, oval-shaped silicone mat.
  • A high-angle, minimalist product shot features a pale pink rectangular pet bed cushion next to a light gray oval silicone mat holding two pink ceramic bowls.
  • A two-toned blue plastic pet puzzle toy stands centered on a stark white background.
  • A long-haired brown and white border collie looks down intently at a bright blue wobbling treat dispenser on a white background.
  • A person's hand pours small, bone-shaped dog treats from a glass jar into an open, light blue weighted treat-dispensing toy.
  • An exploded product shot features three components of a matte blue and slate grey robotic device floating vertically against a stark white background.
  • A resealable clear plastic pouch stands vertically, filled at the base with small, dark brown rectangular kibble.
  • A matte, deep teal dog poop bag dispenser stands vertically against a stark white background in a clean product shot.
  • A matte teal pet waste bag dispenser rests on a plain white surface, featuring a blue bag pulled out from its center.
  • A minimalist product photograph of a blush pink dog leash curled elegantly on a stark white background.
  • A black poodle sits patiently in profile as a pair of hands attaches a matching beige leather leash to its collar.
  • A sleek, all-black dog collar is captured in a minimalist studio product shot against a stark white background.
  • A profile shot of a tan and black German Shepherd-style dog looking upward with an expectant expression against a plain white background.
  • A matte black, flexible dog leash is artistically coiled on a stark white background.
  • In this bright studio photograph, a man with black hair kneels on a white background while adjusting the leash of a speckled border collie.
  • A cluster of four C-shaped, matte-textured pet toys with thick, rounded ends are stacked haphazardly against a light wood-grain backdrop.
  • A close-up, high-angle photo of a joyful black and white Boston Terrier puppy lying in thick green grass with its mouth wide open in a happy expression.
  • A tan, matte-textured dog leash lies across a solid white background, featuring a distinct matte black swivel snap hook and matching metal hardware.
  • A close-up studio shot highlights the matte black swivel bolt snap hook of a cream-colored pet leash.
  • A side-profile studio photo features a man in a textured grey button-up shirt fastening a light grey collar onto a black and white mottled Border Collie.
  • A rectangular, cream-colored pet bed is shown from a straight-on side view against a stark white background.
  • A rectangular, bone-colored dog bed sits angled against a stark white background in a clean product shot.
  • A rectangular, blush pink dog bed sits at a three-quarter angle against a plain white background.
  • A blush pink, rectangular dog bed is centered in this clean product shot against a solid white background.
  • This studio product shot features a rounded, two-toned blue treat dispenser and a matching blue chew toy, both by Fable.
  • A light brown and white Corgi wearing a light blue collar sniffs a dark green, egg-shaped treat-dispensing toy on a plain white background.
  • A black Labrador retriever wearing a light tan collar leans down to drink from two matte black ceramic bowls set on a cream-colored silicone mat.
  • A matte black ceramic pet bowl sits centered on a bright, stark white background.
  • A matte black ceramic dog bowl features a minimalist, cylindrical design with a deep basin.
  • A long-haired dachshund puppy steps out of a modern, light-wood bentwood dog crate that doubles as a side table in a bright room.
  • A dapple dachshund rests inside a light-wood, bent-plywood dog crate with horizontal vent slats, which doubles as a side table next to a black leather armchair.
  • A rectangular, stone-gray pet bed is shot from a low, straight-on angle against a clean white background.
  • A fluffy tan-and-white puppy sprawls across a large, dusty blue dog bed on a medium-toned wood floor.
  • A dark charcoal rectangular pet bed sits centered at the bottom of a stark white, minimalist background.
  • A charcoal gray, rectangular dog bed with a soft, matte fabric texture is shown from a high-angle perspective.
  • A speckled black and white border collie puppy with pointed ears lies alertly on a thick, dark charcoal Fable brand dog bed.
  • A close-up studio photograph focuses on a puddle of clear liquid resting on top of a dark gray, water-resistant textile surface.
  • A light gray, pixelated document icon with a folded top-right corner.
  • A vertical stack of seven rounded, matte silicone Bala Bangles weights in various colors, topped with a large, decorative gold satin bow.
  • A small white and brown speckled puppy rests inside a modern, curved light wood crate on a dark grey cushion.
  • A speckled white and brown puppy rests on a dark cushion inside a modern, curved light-wood dog crate.
  • A tri-colored Corgi sits alert inside a light-wood, modern indoor kennel with square cutouts, resting on a soft lilac bed.

Editorial imagery

12 images

Fable’s editorial imagery connects practical pet-care advice with real animals, products, and home settings. Use it for blog, educational, and community-led storytelling.

  • A close-up lifestyle photograph features an Aussie shepherd dog leaning in to investigate a magenta and plum-colored wobble treat dispenser held by a…
  • A small black and white Shih Tzu-mix sits comfortably inside a modern, light-wood Crate that doubles as a side table against a white brick wall.
  • A medium full-shot photograph features a man and woman sitting on a black leather wooden-frame sofa with a blue heeler dog between them.
  • A sleek black Labrador Retriever wears a tan collar while drinking from a pair of matte black ceramic bowls.
  • A top-down photograph captures a tan and black dog curled into a tight ball on a large, plush grey rectangular bed.
  • A tri-color Corgi rests its head on a white cushion inside a light-wood, modern dog crate that doubles as a side table.
  • A stylish Black man with a high-top fade and sunglasses walks a white and black dog on a light blue leash along a city sidewalk.
  • An organized grid of eight white tiles showcases various dog products against a light grey background, captioned with blue text stating "Gifts for Every…
  • A woman in a vibrant red sweater and black pants reclines on a floor, playfully holding a teal ring toy above a spotted dog resting in a modern wooden dog…
  • A minimalist wordmark logo features the word "fable" in a bold, lowercase sans-serif typeface.
  • A medium-wide, outdoor lifestyle photo captures a woman in an orange bikini sitting cross-legged on a paddleboard with her small, scruffy dog.
  • A striking Dalmatian dog sniffles the ground in a busy city street, its black-and-white spots contrasting with the urban pavement.

Product and experience imagery

9 images

Use product-page and customer imagery to show materials, form, use, and scale in genuine pet-and-home contexts. Product experience imagery can include animals interacting with Fable products, detail views, and customer-submitted product photos.

  • A vertical stack of three blue rubber pet toys sits centered against a clean white background.
  • A studio product shot of a slate-blue and charcoal dog toy featuring two interlocking, textured spherical halves by the brand 'fable'.
  • A dark green, matte rubber dog toy shaped like an interlocking figure-eight with two thick loops joined by a central bridge.
  • A focused black, white, and grey merle Australian Shepherd plays tug-of-war with a person against a solid white backdrop.
  • Two identical periwinkle blue massage balls sit side-by-side against a stark white background.
  • A medium-sized dog with a black, white, and grey mottled coat playfully pounces toward a small light-blue ball.
  • A pair of plush sheep toys, one larger and one smaller, sit side-by-side against a stark white background.
  • A cream-colored plush sheep toy sits centered against a plain white background, featuring a mix of textures.
  • A light sky blue dog leash made from a smooth, matte material is arranged in loose, overlapping loops against a clean white background.

More from the Brand Skill

Product claims

Make product benefits specific and useful: describe the problem solved, the design feature that helps, and the real-life experience it supports. Keep claims and care instructions specific to the product. Include relevant limitations and supervision guidance; never imply that a pet product is indestructible or suitable for every dog.

Download Fable’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Fable’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 100 images and the logos. The font files belong to Fable Pets Inc, so they’re left out.

Download the Brand SkillZIP, 6.6 MB

fable-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ voice.md

│ ├ product-claims.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery-backgrounds.md

│ ├ imagery-brand-story.md

│ ├ imagery-commerce.md

│ ├ imagery-editorial.md

│ └ imagery-product-gallery.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from fablepets.com on 30 Oct 2026. It isn’t Fable’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Fable and its logos are trademarks of Fable Pets Inc. Rainbrand isn’t affiliated with or endorsed by Fable Pets Inc.

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