Bloom is now Rainbrand

(Brand guidelines) // Health and wellness

Headspace brand
guidelines

Headspace’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from headspace.com.

Download the Brand Skill

About Headspace

Headspace is an everyday mental health companion, bringing together meditation and mindfulness, sleep resources, personalized guidance, coaching, and therapy to help people care for their minds in daily life. Its approach pairs approachable support with evidence-based practices and expert-led care.

Use the Headspace logo, the orange dot beside the lowercase headspace wordmark, as the default brand signature, and the orange dot on its own where a compact symbol is needed. Preserve each mark’s original proportions and colors. Do not treat product imagery, campaign artwork, or third-party marks as Headspace logos.

Headspace colors

  • Headspace orange

    The orange dot and warm brand accent

    HEX
    RGB

  • Blue

    Primary buttons and bold color fields

    HEX
    RGB

  • Warm charcoal

    Primary text and dark buttons

    HEX
    RGB

  • Sunshine yellow

    Bright color fields behind illustration

    HEX
    RGB

  • Soft blush

    Warm cards and secondary surfaces

    HEX
    RGB

  • Deep taupe

    Secondary text

    HEX
    RGB

  • White

    Page background

    HEX
    RGB

Headspace fonts

  • Headspace Apercu

    Heading · 700, Body · 500

Font names only. The Brand Skill download doesn’t include font files.

Headspace’s voice

Write with warmth, clarity, and encouragement. Make mental health support feel approachable and useful in everyday life. Prefer simple, human language over clinical or overly technical phrasing; when describing care or outcomes, stay grounded and avoid promising a particular result.

  • “In a busy, complicated world, Headspace is here to remind you: your mind matters”
  • “Meditation is a life skill”
  • “There’s no such thing as the perfect meditation”

Dos and don’ts

Do

  • Keep language kind, plainspoken, and reassuring; make a next step feel manageable.
  • Describe support as practical and evidence-based, and identify expert-led or clinical care accurately.
  • Use inclusive, identity-affirming language and reflect a broad range of lived experiences.
  • Keep claims measured and specific; qualify results and availability when they depend on individual circumstances.

Don’t

  • Don’t shame people, frame meditation as a cure-all, or promise that a particular outcome is guaranteed.
  • Don’t present Ebb as a human, a therapist, or a substitute for professional care.
  • Don’t describe coaching as diagnosis, treatment, or medication support.
  • Don’t use unnecessarily complicated or intimidating language where a clear everyday explanation will do.

Headspace imagery

209 images from headspace.com, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Brand backdrops and illustration

143 images

Use Headspace’s own illustrated assets and abstract backdrops to give creative work a friendly, playful warmth. Keep these artwork assets recognizable rather than replacing them with unrelated visual motifs.

  • A vibrant orange and yellow graphic features a stylized, peaceful face made of three simple black arcs representing closed eyes and a wide smile.
  • Two smartphones floating against a plain off-white background are surrounded by playful, colorful 2D icons like an orange smiling face, a purple moon, and…
  • A composite graphic features a young woman in a yellow sweater looking at her smartphone in front of a wall covered in sticky notes.
  • A flat, circular graphic featuring a vibrant blue cloud-like shape set against a soft pink background.
  • A minimalist, circular graphic featuring a purple square with a rounded corner peeking into a vibrant green circle.
  • A minimalist, flat graphic of a circular character with a friendly, serene expression.
  • A minimalist circular graphic features a stylized, content face with closed eyes and a wide smile rendered in thick black lines.
  • A row of three minimalist, vibrant circular characters overlaps slightly, each featuring simple black line art faces with closed eyes and serene smiles.
  • Three black silhouettes of iconic logos are arranged horizontally in a minimalist row.
  • A tall, vertical graphic features a large, bold '93%' in charcoal gray centered on a light cream background.
  • A side profile photo of an older woman with long, wavy salt-and-pepper hair looking thoughtfully out a window while standing in a bright kitchen.
  • A vertically oriented graphic card with rounded corners featuring bold, charcoal-colored text on a solid off-white background.
  • A close-up portrait shows Salim, a man with salt-and-pepper hair and a beard, smiling warmly while wearing a navy and white pinstriped button-down shirt.
  • A vibrant orange, circular character with a simple, serene face composed of two curved lines for closed eyes and a long, sweeping smile.
  • A vibrant circular graphic features two overlapping speech bubbles set against a solid yellow background.
  • A minimalist, flat-style circular graphic featuring a stylized figure in a peaceful, meditative state.
  • A minimalist, circular graphic of a stylized sun face composed of flat layers of warm colors.
  • A vibrant minimalist graphic featuring a large, solid orange semi-circle rising from the bottom against a bright yellow background.
  • A flat, geometric illustration features an array of rounded shapes in a vibrant palette of orange, yellow, and white.
  • A blue and white calendar icon sits at the top of this vertical graphic, featuring a yellow circle with a peaceful, closed-eye expression on the front page.
  • A vertical graphic features a stylized, vibrant yellow lightning bolt with a simple orange smiley face at the top and small yellow stars twinkling around it.
  • A minimalist graphic on an off-white rounded card features a vibrant green seven-pointed star at the top.
  • A large, vibrant orange downward arrow points toward a bold orange '70%' statistic centered on a cream-colored card with rounded corners.
  • A close-up portrait of a woman with long, dark wavy hair smiling broadly and looking away from the camera.
  • Two smartphone screens angled against each other display a meditation app with a deep purple and indigo interface.
  • A vibrant yellow bed pillow with a simple orange smiley face rests inside a dark indigo circle.
  • Three bold, blocky 'Z' letters in shades of yellow and orange float diagonally across a dark purple circular backdrop.
  • A flat circular graphic features two purple birds with open beaks looking up toward a yellow sun against a layered orange sky.
  • This graphic asset consists of four light gray, organic-shaped abstract elements scattered across the frame.
  • A dark blue mobile app screenshot titled 'Wind downs' showcases a grid of sleep-focused audio sessions.
  • A mobile app interface titled 'Sleepcasts' featuring a dark navy theme and several illustrative tiles for sleep stories.
  • A dark blue mobile app screen titled 'Nighttime SOS' displays a grid of sleep-aid categories with stylized, purple-toned illustrations.
  • A mobile app interface for a sleep meditation service features a monochromatic blue illustration of a personified antique shop with a sleeping face during a…
  • A mobile interface for a meditation app titled 'Racing Mind' features a whimsical illustration of a sleeping train moving along purple tracks at night.
  • A vibrant blue rocking chair sits on a wooden deck in this flat, stylized illustration set during twilight.
  • A flat, 2D vector illustration depicts three stylized light blue cats in a dark violet harbor scene.
  • A flat, minimalist vector illustration features a large, contented smiling face formed by closed crescent eyes and a wide U-shaped mouth positioned beneath…
  • A minimalist vector illustration features a light blue cartoon cat peering curiously into the circular window of a dark purple washing machine.
  • A portrait of a smiling woman with long dark hair and a light pink cardigan is set against a vibrant purple night-themed graphic.
  • A flat, purple graphic features a minimalist smiling face centered between two large, concentric purple circles.
  • A minimalist flat illustration features a bright orange circle with a serene, sleeping face resting on a light blue pillow within a dark blue bed.
  • A whimsical flat illustration features a wide, multi-toned purple road tapering towards a blue cloud with a serene, sleeping face under a starry night sky.
  • Two smartphone app screenshots overlap on a dark navy interface, featuring 'Eve’s guide to sleep.' The primary screen showcases a woman in a recording studio…
  • A vibrant orange graphic wave flows horizontally across the center of the frame, dividing a solid white lower section from a black upper section.
  • A minimalist cream-colored graphic illustration featuring a large, jagged downward-pointing arrow that spans the right side of the frame.
  • A minimalist orange graphic depicts a trio of stylized people silhouettes in a group formation.
  • A vibrant orange, stylized price tag with rounded corners floats at a diagonal, featuring a minimalist smiling face composed of three curved lines at its top.
  • A smiling woman in a blue vest holds a happy toddler, framed within a vibrant blue and orange abstract shape.
  • A clean, modern mobile app interface for a wellness platform featuring a woman with braided hair smiling in a prayer pose.
  • A close-up vertical video frame shows a beekeeper's face through a protective mesh veil, with a single honeybee resting on the brim of their wide-brimmed…
  • A vertical mobile app interface screenshot for a wellness or meditation platform, featuring a prominent 'Lo-Fi Times' banner with abstract purple floating…
  • A screenshot of a mobile mindfulness app interface featuring a prominent card for a 'Managing Anxiety' course.
  • An orange terracotta pot overflowing with blue water droplets is the central illustration of this 'Meditate' mobile app interface.
  • A mobile app screenshot of a sleep-focused interface with a dark navy and purple color palette.
  • A man smiles while giving a young child in a purple sweater a shoulder ride outdoors, framed within an organic, pebble-shaped graphic with orange borders.
  • A minimalist circular graphic featuring a serene, stylized sun with a small, contented smile and closed eyes.
  • A playful vector graphic featuring a cluster of warm-toned shapes contained within a white circular badge.
  • A vibrant graphic illustration featuring a bright orange sphere bouncing upward along a set of yellow stairs.
  • A flat, minimalist circular icon depicting a night sky scene inside a cream-white circle.
  • A flat graphic illustration features a three-banded rainbow arching upward toward a four-pointed yellow star.
  • A minimalist flat graphic icon depicting a stylized umbrella inside a circular gray border.
  • A vibrant orange heart-shaped padlock graphic dominates the frame with a bold, rounded silhouette and a central keyhole.
  • A playful, flat graphic illustration features a large, ten-pointed pink starburst overlapping a cluster of simple shapes.
  • A flat, vibrant 2D graphic centers on a bright yellow speech bubble containing three white ellipsis dots.
  • Three smiling professional portraits are featured in circular frames of varying sizes, with the largest central frame showing a Black woman in glasses and…
  • A tall, vibrant yellow bar with a simple smiling face and closed eyes stands prominently in an isometric 3D bar chart.
  • A flat vector illustration of a yellow pencil with a hexagonal body drawing a line graph.
  • A clean health infographic presents five bold blue statistics arranged in two columns, each accented with a playful yellow graphic shape.
  • A clean information graphic presents research credentials against a light beige background using two primary data points in black sans-serif font.
  • A playful 2D graphic depicts a collection of colorful geometric shapes, including a circle, hexagon, triangle, and rectangle, stacked in a tight grid.
  • Two smartphone app interface mockups overlap, showcasing wellness content with vibrant yellow and orange gradients.
  • A flat, vibrant graphic illustration features a smiling four-lobed flower character centered within a bubblegum pink circle.
  • A vibrant yellow circle contains a cluster of playful, rounded shapes in orange, blue, pink, and green.
  • A flat, minimalist graphic within a vibrant blue circle features two rounded rectangular bars of different heights.
  • A vibrant yellow circular character features a simple black-line smiling face with two closed eyes, suggesting serenity or sleep.
  • A minimalist, circular character illustration features a person with dark skin and a large, dark green afro hairstyle.
  • A flat circular illustration featuring a serene blue sphere with a simple smiling face and closed eyes.
  • A light purple, spherical character with a simple smiling face and closed eyes floats in the lower center of this minimalist graphic.
  • A vibrant, minimalist flat illustration featuring a large yellow sun with a simple black smiley face composed of three curved lines.
  • A minimalist green graphic features a central, light-green scalloped column that resembles a stacked cloud or stylized cactus segment.
  • A minimalist graphic features a stylized, blue smiley face icon centered against a monochromatic background.
  • A vibrant minimalist illustration features an orange silhouette of a cat stretching in a square of yellow light, representing a sunlit window.
  • A vibrant orange sun illustration with a peaceful, sleeping face floats behind two overlapping smartphone app screens.
  • A minimalist graphic features two large, smiling circular characters facing each other from opposite sides of a white central gap.
  • A vibrant digital graphic displays two smartphones overlapping, showcasing an app interface with health and wellness features like "Today’s Meditation" and…
  • A vibrant, minimalist illustration features a large, sunny yellow circle at the bottom containing a simple orange line drawing of a smiling face with closed…
  • A minimalist graphic features a stylized orange character with a serene smile and closed eyes, nested within concentric shapes.
  • A vibrant 2D illustration featuring a bright orange sphere resting on a large, pale yellow triangular path that narrows toward the top.
  • A vibrant yellow semicircle with a minimalist smiling face sits at the center of this flat graphic illustration.
  • A minimalist, flat vector illustration features a large, bright yellow circular character peeking up from a vibrant blue horizon.
  • A minimalist vector illustration features a yellow sun and a white cloud positioned side-by-side, both with simple closed-eye smiles suggesting a peaceful or…
  • A minimalist, playful graphic features a centered white square with a simple orange smiley face consisting of two curved lines for eyes and a smiling mouth.
  • A minimalist, circular flat illustration depicts a setting sun with a serene facial expression.
  • A flat, circular night-themed icon featuring a light purple crescent moon resting behind a soft white cloud.
  • A vibrant yellow circle acts as the backdrop for a large, rounded orange heart with a 3D effect.
  • A minimalist, flat graphic of a square gift box rendered in two shades of pink.
  • A vibrant orange heart graphic with a smooth, rounded cartoon style.
  • A flat, stylized graphic of a bright yellow envelope with rounded corners and a vibrant orange sunburst badge in the upper right corner.
  • A playful, flat-style graphic illustration features a stack of colorful geometric shapes and gift motifs.
  • A minimalist, flat illustration of a campfire under a crescent moon, rendered entirely in shades of purple and indigo.
  • A playful 2D graphic featuring two purple spheres with simple, closed-eye smiling faces against a dark blue-violet background.
  • A flat, purple-toned illustration features a friendly alarm clock with a smiling face on its dial, positioned in the center.
  • Three chunky, stylized letter 'Z's float diagonally against a dark indigo background with soft, blob-like purple accents.
  • A minimalist graphic illustration features a small, white pill-shaped character with a serene sleeping face, complete with closed eyes and a gentle smile.
  • A large, light purple speech bubble featuring a simple, serene face with closed eyes and a gentle smile floats against a dark navy background.
  • A minimalist purple-toned illustration featuring a stylized campfire with a calm, smiling face and closed eyes rising from crossed logs.
  • A small, lilac spherical character with a peaceful, sleeping face rests at the bottom of a dark indigo circular void.
  • A minimalist graphic illustration features a stylized smiling sun rising over a flat horizon, composed of concentric semi-circles.
  • A digital UI mock-up shows two overlapping smartphone screens featuring a meditation app.
  • A flat, circular illustration features a bright yellow sun with a minimalist orange smiley face, characterized by closed, U-shaped eyes and a wide grin.
  • A minimalist, flat graphic illustration featuring two stylized, smiling circular faces set within a larger green circle.
  • A minimalist circular graphic features a stylized, personified sun with a content expression, shown by two closed eyelids and a wide black smile.
  • A vibrant green pea pod containing two cheerful, anthropomorphic peas is set within a bright yellow circle.
  • A vibrant circular graphic featuring concentric, rounded diamond shapes in shades of deep blue, bright cyan, and golden yellow.
  • A vibrant yellow sunflower-like sun graphic is contained within a perfect circle.
  • A minimalist flat illustration features a bright yellow heart with a serene, sleeping face centered in a downward-pointing blue triangle.
  • A flat, minimalist illustration features a bright orange, rounded character with wide, curious eyes looking upward from the bottom of the frame.
  • A vibrant flat graphic illustration features a bright yellow triangle topped with a white circle, resembling a simplified person or pawn, set against a…
  • A vibrant, flat-style graphic features a group of stylized produce on a bright yellow background.
  • A vertical video player window overlaps a mobile app interface featuring vibrant wellness content.
  • A vibrant circular graphic features a smiling, anthropomorphic blue folder with closed eyes against a bright cyan backdrop.
  • A minimalist, vibrant graphic features a rounded orange character with a serene, smiling face set against a large yellow circular backdrop.
  • A vibrant graphic illustration features two overlapping chat bubbles with smiling, closed-eye faces set against a large orange circular backdrop.
  • A central, dark charcoal grey storm cloud stands in stark contrast to several bright white clouds in a minimalist vector illustration.
  • A minimalist, flat vector illustration featuring a massive, stylized blue wave curling over a solid yellow background.
  • A close-up headshot of a smiling woman with dark, curly hair and a black turtleneck is centered within a white circular frame.
  • A vibrant yellow and orange vector illustration features an orange sphere resting at the base of a set of golden stairs.
  • A minimalist, flat vector illustration of a smiling sun composed of three concentric circles in varying shades of bright orange and yellow.
  • A vibrant yellow graphic features the Headspace logo and the bold, dark text 'Mental health coaching' on the left.
  • A close-up portrait of a Black woman with her hair in crown braids, smiling and talking directly to the camera against a flat, bright blue background.
  • A vibrant yellow graphic features the Headspace logo and the bold title 'Mental health coaching'.
  • A flat, minimalist vector graphic featuring a bright yellow circular speech bubble with a serene face, showing closed eyes and a small orange smile.
  • A grainy medical-themed illustration featuring three yellow diamond-shaped caution signs arranged in an ascending diagonal line.
  • A stylized, grainy vector illustration depicts a single red flower in a blue vase reflected in a tall, gold-framed standing mirror.
  • A flat vector illustration depicts a drinking glass half-filled with blue water, set against a pale mint background.
  • A vibrant, textured pinwheel with four multi-colored sails in shades of forest green, coral, royal blue, and golden yellow spins against a pale blue sky.
  • A minimalist, flat illustration featuring a large, stylized orange circle with a yellow outer ring against a vibrant orange background.
  • A vibrant yellow banner features a central orange circle with a calm, smiling face and a white sparkle.
  • A minimalist, wide horizontal banner featuring a warm, monochromatic palette of oranges and yellows.
  • A minimalist graphic element featuring a solid, vibrant yellow band with a gentle, asymmetrical wavy top edge.
  • A testimonial graphic features a row of four and a half bright orange stars positioned next to a dark teal circular logo for the NBHWC.
  • A vibrant yellow, pill-shaped graphic button features bold black sans-serif text centered in the middle.
  • A soft, dreamy horizontal gradient shifts from vibrant coral at the top to a warm peach in the center.

Editorial imagery

15 images

Use Headspace’s illustrations and visual assets alongside its educational content to make topics such as meditation, mindfulness, sleep, and mental health approachable. Retain the original artwork when adapting editorial or learning materials.

  • Two smartphones float against a clean cream background, surrounded by playful, colorful 2D icons like a smiling orange face, a pink flower, and a purple moon.
  • A vibrant blue digital graphic features a woman in a mustard yellow sweater smiling at her phone, framed within a larger rectangle next to a smaller video…
  • A vibrant yellow graphic featuring a large, partial orange circle on the right that acts as a smiling face with simple black curved lines for closed eyes and…
  • A minimalist, rounded-square graphic features a large, sunny yellow circle with a simple smiling face composed of three curved lines.
  • A whimsical 2D graphic illustration featuring a large white round character with closed, smiling eyes blowing a pink bubble.
  • A minimalist, square vector graphic features a serene orange face with two closed, u-shaped eyes and a wide, matching u-shaped smile in dark grey.
  • A cheerful, round yellow balloon with a serene smiling face floats against a vibrant blue background.
  • A light teal squiggle pattern forms a circular frame around a central empty space on a warm mustard yellow background.
  • A minimalist, circular vector graphic featuring a stylized smiling face.
  • A flat, whimsical illustration depicts a stylized cityscape at night in shades of deep indigo, violet, and periwinkle.
  • Two smartphones are angled toward each other, displaying a sleep meditation app interface with deep purple and navy blue tones.
  • A minimalist flat graphic featuring a smiling yellow sun with closed eyes set against a backdrop of nested semi-circles.
  • A bald man with a warm smile and approachable expression is positioned on the right side of a pale yellow background.
  • Two smartphone screens overlap, showcasing a meditation app interface with vibrant yellow and orange color-blocked backgrounds.
  • A horizontal logo featuring a large, vibrant orange circle positioned to the left of the lowercase word "headspace." The text is rendered in a dark charcoal…

Photography and people

17 images

Headspace uses warm, human imagery to show people connecting with care, teachers, and everyday wellbeing. Preserve the people-focused images as part of the brand’s visual toolkit.

  • A vertical yellow smartphone screen labeled 'Managing Anxiety' is the central focus, flanked by floating interface elements from a wellness app.
  • A smartphone screen displays a video call interface featuring a close-up of a middle-aged man with salt-and-pepper hair and a beard, smiling warmly.
  • A collage of three business owners is accented with playful pink and yellow stars and blue cloud graphics.
  • A close-up circular headshot of a middle-aged man with short salt-and-pepper hair, glasses, and a warm, closed-mouth smile.
  • A close-up circular headshot features a young Black woman with her hair in a high textured bun, wearing black-rimmed glasses and a light blue tank top.
  • A close-up selfie of a young man with a dark, manicured beard and a short, textured fade haircut, captured within a circular frame.
  • A circular headshot of a smiling woman with long, straight black hair that frames her face.
  • A woman in a brown sweatshirt stands in profile, carefully arranging a grid of colorful, semi-circular abstract prints on a white paneled wall near a bright…
  • A middle-aged man with a salt-and-pepper beard sits casually on a wooden bench, looking thoughtfully to the side.
  • A close-up portrait of a woman with short gray hair and a green shirt is framed within a smartphone UI, appearing as a video call.
  • A smiling woman with dark curly hair and an olive trench coat stands on an outdoor fire escape, surrounded by lush green leaves and a pink gradient heart icon.
  • Layered digital UI elements drift among soft pink and purple gradient clouds.
  • A close-up profile of a Black man with short, textured hair and a beard looking downward against a bright, overcast sky.
  • A headshot of a smiling Black woman with voluminous, tight black curls, framed within a circular crop on a neutral off-white background.
  • A close-up headshot of a bald Black man with glasses and a goatee, smiling subtly and facing forward.
  • A close-up portrait of a woman with a gentle smile and bright blue eyes is framed within a large light grey circle.
  • A vibrant collage features a smiling Black woman with braids and glasses in a rounded square frame atop a soft pink and orange gradient background.

Product experience

34 images

For product-focused work, use Headspace’s own app and service imagery to reflect the actual experience: app screens, guided flows, content discovery, and member support. Keep interface screens legible and true to the product rather than treating them as generic decoration.

  • A vertical product shot of a smartphone angled slightly to the right, displaying a wellness app interface with colorful, rounded content cards.
  • A vibrant, minimalist illustration featuring a large, soft-focus gradient orb in pink, orange, and yellow floating on a matching peachy-orange gradient…
  • A whimsical, flat graphic illustration features a simple white house silhouette centered on a vibrant orange background.
  • A whimsical 3D illustration features two abstract, bean-shaped figures walking along a pink path between vibrant red and green hills.
  • A smiling woman with long brown hair is framed within a black hexagonal window against a solid green background.
  • A headshot of a smiling woman with long brown hair is centered within a dark blue circular frame, set against a vibrant yellow background with soft orange…
  • A minimalist black line art illustration features a stylized sleeping or content face tilted at an angle.
  • A close-up digital screenshot of a mobile phone screen displays a mood check-in app with a vibrant blue interface.
  • A close-up UI screenshot of the Headspace Therapy app interface on a mobile device, focusing on an insurance selection screen.
  • A close-up UI screenshot of a mobile app displays 'Available clinicians' for Monday, June 30.
  • A close-up product shot shows a smartphone displaying a meditation app interface with vibrant yellow and orange curved gradients.
  • A vibrant yellow stylized medical identification card floats between two soft, blurred pink and orange clouds.
  • A whimsical, flat-style illustration features a bright yellow, cloud-like moon with a peaceful smiling face and closed eyes.
  • A minimalist flat illustration features a purple lighthouse silhouetted against a massive, vibrant yellow sun set on a deep purple night sky.
  • A minimalist, flat illustration of a personified full moon with closed, peaceful eyes and a wide smile centered in a deep purple night sky.
  • A whimsical, minimalist vector illustration features a pink shooting star with a peaceful, smiling face gliding across a dark purple night sky.
  • A clean, graphic title card features the bold dark-grey text "Move Mode" centered against a white background with abstract, playful shapes.
  • A minimalist, warm illustration features a large, smiling orange sun peaking out from a thick layer of soft white and peach clouds.
  • A vertical UI screenshot of a mobile sleep app featuring a dark purple background with soft, layered abstract circles.
  • A clean screenshot of a wellness app interface greets the user with "Good morning" and sections for "Favorites" and "Recent." Below "Start your day,"…
  • A close-up product screenshot shows a mental health coaching chat interface on a black smartphone.
  • A vertical product screenshot shows a sleek smartphone interface for a scheduling app titled 'Schedule next appointment.' The clean design features a…
  • A digital product mockup shows a smartphone displaying a wellness app screen titled "What do you want to work on with a coach?" Six rounded beige tiles…
  • A vibrant graphic features two smiling women enclosed in overlapping circular frames against a bright yellow background.
  • Two smartphones overlap to showcase a mental health app interface.
  • A vibrant graphic collage on a bright blue background features a circular portrait of a smiling woman with glasses and red attire against a yellow backdrop.
  • A group of three stylized graphic speech bubbles overlaps in a playful composition.
  • A vibrant vector graphic features three rounded video-style tiles layered in a diagonal stack.
  • A vibrant graphic featuring a smiling, round sun face with closed eyes, centered between day and night elements.
  • A winking, bright orange circular character with a friendly smile peeks from the right against a vibrant gradient background of pink and soft orange.
  • A vibrant smartphone screenshot features a central, minimalist gradient orb shifting from yellow to pink with a simple black smiley face with closed eyes.
  • A close-up product shot of a smartphone screen displaying an interactive chat session on a dark purple gradient background.
  • A close-up product shot of a smartphone interface featuring a soft pink and white gradient background.
  • A smartphone screen displays a prominent white 'Mental health resources' pop-up over a blurred, warm-toned background.

Download Headspace’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Headspace’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 221 images and the logos. The font files belong to Headspace Inc, so they’re left out.

Download the Brand SkillZIP, 19.0 MB

headspace-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ brand-backdrops-and-illustration.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ editorial-imagery.md

│ ├ photography-and-people.md

│ ├ dos-and-donts.md

│ ├ voice.md

│ └ product-experience.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from headspace.com on 30 Oct 2026. It isn’t Headspace’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Headspace and its logos are trademarks of Headspace Inc. Rainbrand isn’t affiliated with or endorsed by Headspace Inc.

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