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(Brand guidelines) // Health and wellness

Strava brand
guidelines

Strava’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from strava.com.

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About Strava

Strava is a social fitness platform for people who move: athletes record activities, understand their progress, explore routes, and encourage one another. Its brand brings together personal effort, meaningful performance insights, and a welcoming community across sports and experience levels.

Use Strava’s own wordmark and its standalone chevron symbol as the brand’s identity marks: the orange wordmark on white and light backgrounds, the white wordmark on orange, dark or photographic ones. Keep them clean, recognizable and separate from interface icons, photography, campaign artwork and partner identities. Use the artwork as it is; don’t redraw, modify or animate it, or approximate it with text.

Strava colors

  • Strava Orange

    Signature brand color: logo, primary buttons and highlights

    HEX
    RGB

  • Asphalt

    Text

    HEX
    RGB

  • White

    Backgrounds and cards, and the logo on orange

    HEX
    RGB

  • Light neutral

    Section backgrounds and secondary buttons

    HEX
    RGB

  • Off-white

    Light backgrounds

    HEX
    RGB

  • Navy

    Expanded palette: dark backgrounds

    HEX
    RGB

  • Lemon

    Expanded palette accent

    HEX
    RGB

  • Teal

    Expanded palette accent

    HEX
    RGB

Strava fonts

  • Boathouse

    Headings · 600, Body · 400

Font names only. The Brand Skill download doesn’t include font files.

Strava’s voice

Write with the energy of an active community: optimistic, direct, encouraging, and grounded in the athlete’s own goals. Treat movement broadly, welcoming first steps and personal bests alike. Connect individual effort to shared motivation, and describe product benefits in clear, practical language.

  • “Join for the tracking, stay for the community”
  • “Community-Powered Motivation”
  • “If you’re active, Strava was made for you”
  • “We’re the social network for those who strive”

Dos and don’ts

Do

  • Use Strava Orange as the signature accent and keep supporting colors restrained.
  • Set headings and body text in Boathouse, with a strong, readable hierarchy.
  • Celebrate a range of sports, abilities, experience levels, and personal goals.
  • Connect activity tracking and performance insights to community encouragement and discovery.
  • Write in an upbeat, plainspoken voice. Use the athlete’s effort and goals as the focus.

Don’t

  • Don’t make Strava feel exclusive to one sport or elite athletes.
  • Don’t let performance metrics crowd out the human and social side of movement.
  • Don’t use generic promotional language that loses the link between activity, progress, exploration, and community.
  • Don’t modify, alter or animate the Strava wordmark or symbol; use the orange or white artwork as it is.

Strava imagery

102 images from strava.com, in 3 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery athletes and campaigns

29 images

Show real-feeling movement and human connection across sports and settings. Strava imagery ranges from focused solo efforts to friends sharing an activity, celebrating a goal, or enjoying time outdoors. Make the people and their effort central; use energetic, welcoming moments rather than posing that feels detached from sport.

  • A dynamic night photograph captures two women jogging side-by-side on an outdoor bridge, their faces illuminated by a warm flash against a dark background.
  • A dynamic action photograph uses a heavy motion blur effect to convey extreme speed as a cyclist races along a dirt trail.
  • A glowing orange shield containing a stylized upward-pointing arrow and a smaller downward-pointing chevron sits at the center of this graphic.
  • The bold white wordmark 'STRAVA' is centered against a dark, moody background with a vibrant orange and red light leak glowing along the bottom edge.
  • A vibrant orange gradient shield icon sits at the center, containing a stylized upward-pointing chevron and a smaller downward-pointing chevron.
  • A close-up studio portrait shows a man with short, salt-and-pepper hair and a matching beard looking directly into the lens with a faint, confident smirk.
  • A close-up headshot of a middle-aged man with short, styled brown hair and blue eyes, smiling warmly at the camera.
  • A close-up studio portrait of a Black man with a shaved head, leaning forward with a warm, broad smile that shows his teeth.
  • A close-up portrait of a woman with long, curly light-brown hair and bold black-rimmed glasses smiling widely against a plain white wall.
  • A portrait of an East Asian man in his late 30s or early 40s looking thoughtfully off-camera.
  • A close-up studio portrait of a smiling middle-aged man with dark, wavy hair and a friendly expression.
  • A close-up studio portrait of a middle-aged man with blue eyes and a salt-and-pepper beard looking thoughtfully off-camera to his right.
  • A close-up studio portrait of a woman with long dark hair and full bangs, smiling gently with her head slightly tilted.
  • A flat-style, deep burgundy world map graphic featuring several bright orange circular markers indicating specific locations.
  • A smiling cyclist in a purple jersey and white helmet leads a group ride on a dark, forest-lined road.
  • A vibrant orange, illustrative line graphic maps a continuous, irregular path against a dark background.
  • A cyclist in a dark navy and teal jersey leans against a roadside railing next to his light blue Cannondale road bike.
  • A close-up, dynamic photograph captures three runners in profile as they sprint outdoors during the day.
  • A vibrant orange GPS map line winds vertically through the center of this graphic.
  • A woman with a joyful expression and a voluminous afro runs toward the camera, her arm raised in triumph against an urban city backdrop.
  • A wide-angle panoramic photograph captures Lower Yellowstone Falls plunging into a deep canyon of golden and rust-colored volcanic rock.
  • A group of three cyclists, two men and one woman, ride in formation along a damp asphalt road next to a vibrant green field.
  • Two women run directly toward the camera with joyous, laughing expressions on a wet asphalt road under a misty, overcast sky.
  • A vertical digital product shot features a smartphone displaying a topographic running map of a park area, overlayed with a 'Choose a Sport' menu including…
  • A high-speed motion blur captures a cyclist in a teal long-sleeve jersey racing through a wooded area.
  • Two women run side-by-side through a dark urban environment at night, their faces illuminated and wearing joyful expressions.
  • A diverse, energetic group of runners participates in a daytime community run along a sunny coastline.
  • A dynamic wide banner photo captures three women running across a bridge at dusk, their joy emphasized by motion blur and a winding orange graphic ribbon.
  • A minimalist graphic element featuring an extremely wide and narrow solid strip in a dark charcoal gray color.

Imagery community and editorial

28 images

Use community and challenge imagery to make participation feel social, attainable, and rewarding. Strava challenge artwork, editorial imagery, and feature stories can add variety to athlete-focused campaigns while keeping the movement and community at the center.

  • A vibrant yellow, octagonal scalloped badge with a distressed, wrinkled paper texture and a white border.
  • A yellow octagonal graphic sticker with a distressed, crumpled texture and a thick white border.
  • A vibrant yellow scalloped badge graphic featuring the text '200K' in bold, dark green block letters at its center.
  • A vibrant yellow, octagonal-shaped graphic badge with a distressed, wrinkled paper texture and a white border.
  • A vibrant, low-angle action photo captures the intense forward motion of a pack of road cyclists racing through a crowd.
  • A high-speed motion-blur photograph captures two cyclists racing down a paved asphalt road.
  • A heavy motion blur captures the intense speed of two cyclists racing side-by-side on a paved road.
  • A mountain biker in a red helmet pedals through a dense, sun-drenched grove of white aspen trees.
  • A vibrant yellow, octagonal-shaped sticker with a distressed, wrinkled paper texture and a white border.
  • A vibrant yellow scalloped badge graphic featuring a distressed, paper-like texture with white creases and scuffs throughout.
  • A vibrant yellow, octagonal-shaped badge graphic with a distressed, wrinkled paper texture and a thick white border.
  • A vibrant yellow scalloped sticker with a distressed, wrinkled texture features the bold black text '21.1K' at its center.
  • A vibrant yellow, octagonal-shaped badge with a distressed, papery texture features the bold black text "2000M" across the center.
  • A vibrant yellow scalloped badge graphic with a distressed, creased paper texture and a white border.
  • A set of four vertical graphics for social media stories, featuring fitness data from the Strava app against a bright orange background with dark grey…
  • A vibrant orange, textured ribbon-like graphic curves across a dark maroon background, creating a bold, abstract frame.
  • A split-screen composition features a young woman in a black athletic top and red shorts looking down at her phone in a warm, sunlit indoor gym.
  • A close-up UI screenshot displays the 'Browse Events' page of a fitness mobile application within an orange-rimmed smartphone frame.
  • A focused athlete with dark braided hair and a nose ring throws a large, grey camouflage medicine ball in a dark, high-ceilinged gym.
  • A vibrant orange minimalist graphic consisting of three distinct icons arranged in a triangular cluster.
  • A geometric graphic featuring two interlocking chevron shapes in contrasting shades of orange.
  • A close-up UI screenshot of a fitness app on a mobile phone, featuring a floating card that displays a detailed orange line graph of running progress across…
  • A close-up UI screenshot of a mobile fitness app challenge titled "See ya, midterms ✌️," featuring photos of people running and cycling.
  • This smartphone screenshot displays a fitness app's map interface showing an orange rectangular running route around Cheviot Hills in Los Angeles.
  • A close-up vertical photo features a raised arm wearing a smartphone in a black wristband, displaying a running app with stats like '3.18' and a GPS map.
  • A vibrant orange graphic logo featuring two sharp, mirrored geometric shapes that resemble upward and downward arrows or stylized letters 'A' and 'V'.
  • A minimalist, bright orange icon of an envelope is positioned on the far left of a wide horizontal space.
  • A vibrant orange hyperlink icon featuring two interlocked chain links set at a diagonal angle.

Imagery product experience

45 images

When showing the product, preserve Strava’s activity-centered experience: recorded efforts, route maps, performance summaries, training analysis, and community features. Product visuals should feel like the tool athletes use before, during, and after activity—not generic fitness screens.

  • A dark, rounded-square digital interface displays 'Performance Predictions' alongside an orange shield logo.
  • A digital UI graphic titled 'Progress Comparison' on a dark, rounded card.
  • A dark, semi-transparent mobile notification card featuring the 'Athlete Intelligence' header next to an orange shield icon with an upward-pointing double…
  • A vibrant orange, diamond-shaped route is traced over a dark digital map of the San Francisco Transbay Development area, centered near Main St.
  • A software screenshot displays a heat-mapped 3D mountain range under a clear blue sky, illustrating terrain data.
  • A dark user interface graphic displays a topographical map of Royal Arch near Boulder, CO, with a blue camera pin marker.
  • A dark, translucent digital leaderboard interface with rounded corners displays the top four rankings.
  • A dark, rounded interface card titled 'Group Challenge' displays a leaderboard of four participants tracking hours toward a 50h goal.
  • A dark, rounded profile card features the title 'Local Legend' next to an orange shield icon.
  • A circular orange badge features a shield outline in the center containing the Strava 'V' icon.
  • A sleek dark-themed mobile UI card displays a list of 'Routes' for outdoor activities, each featuring a landscape thumbnail, distance, elevation gain, and time.
  • A digital UI card displays a jagged, bright orange line graph with white data points against a dark, translucent background.
  • A digital graphic of a dark-themed fitness app leaderboard on a black background.
  • A dark mobile app interface graphic titled 'Runna' in a bright teal button, showcasing a list of training programs.
  • A dark, clean digital interface for a running app titled Runna displays a 'Week 3' training schedule for '17-23 Jul'.
  • A vibrant orange, scalloped 3D badge shouting 'UP TO 60% SAVINGS' sits at the top of a dark interface design, flanked by two square app icons featuring…
  • A 3D glossy orange outline of a hand giving a thumbs-up gesture, angled towards the left.
  • A digital interface mockup displays a social fitness feed activity featuring two side-by-side tiles: a topographical map with an orange GPS track winding…
  • A vibrant orange line graph tracks fitness activity across a white mobile app interface titled 'This week'.
  • A high-angle satellite map interface displays a vibrant orange GPS tracking line winding through the rugged, brownish-tan terrain of Green Mountain.
  • A thick, vibrant orange graphic line meanders across the frame with fluid, organic curves.
  • A digital UI layout features a joyful woman in a bright pink crop top laughing mid-run, placed alongside a GPS map of her route around Harvard Stadium and…
  • A digital interface for a fitness application displays a vibrant orange line graph representing activity data over time.
  • A top-down satellite map screenshot showcases a winding orange GPS track ascending a rugged mountain ridge.
  • Four smiling trail runners jog down a sun-drenched, grassy hillside path toward the camera.
  • A diverse group of four smiling runners jogs along a dirt trail on a grassy hillside during golden hour.
  • A bright orange, jagged line graphic depicting a GPS route or trail map path.
  • A square topographic map featuring a ridgeline of green-shaded hills and winding white roads sits at the top of this fitness tracking graphic.
  • A vibrant purple curved line graph flows across the frame with a soft drop shadow, creating a sense of depth.
  • A clean UI screenshot of a digital fitness history tracker with a minimalist white and light gray interface.
  • A minimalist user interface graphic featuring light blue icons on a dark field.
  • A UI graphic for a fitness profile featuring 'Katie Dahlman,' who appears in a circular headshot wearing a cycling helmet.
  • A close-up digital map graphic shows a top-down view of a green landscape adjacent to a light gray area, likely representing a park next to water or a paved…
  • This UI graphic depicts a mobile recording interface with minimalist white and orange icons against a dark field.
  • This graphic features two vibrant orange UI elements with a drop shadow effect.
  • A clean screenshot of the Strava Training Log web interface, featuring a minimalist white aesthetic with orange accents.
  • A high-contrast nighttime satellite map of North America and parts of Central America against a solid black background.
  • A vertical UI screenshot shows a group chat titled 'Family Plan Crew!' inside a mobile app with a clean white interface and orange accents.
  • A 3D aerial map view on a smartphone screen displays a winding orange path through a lush, green mountain valley.
  • A vertical UI screenshot of a mobile app's Challenge screen, displayed within a black smartphone frame.
  • A group of runners in athletic gear stands in a circle outdoors, viewed from a high-angle perspective as they hold their smartphones.
  • A horizontal digital status bar features a vibrant solid orange background.
  • A vibrant orange minimalist logo featuring a geometric icon followed by the word 'strava' in all-lowercase bold typography.
  • A vibrant orange line-art icon depicting a person's head and shoulders with a small plus sign to the right.
  • A minimalist orange line icon of a running shoe or sneaker, angled upward to the left on a wide horizontal canvas.

More from the Brand Skill

Imagery maps and routes

Maps and routes are core parts of the Strava experience. Use route lines, activity maps, and outdoor landscapes to convey exploration, local discovery, and the effort behind a recorded activity. Keep map imagery tied to real activity or route planning rather than treating it as decoration.

Download Strava’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Strava’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 102 images and the logos. The font files belong to Strava, Inc, so they’re left out.

Download the Brand SkillZIP, 7.4 MB

strava-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ colors.md

│ ├ typography.md

│ ├ voice.md

│ ├ imagery-athletes-and-campaigns.md

│ ├ imagery-community-and-editorial.md

│ ├ imagery-product-experience.md

│ ├ dos-and-donts.md

│ ├ logo.md

│ └ imagery-maps-and-routes.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from strava.com on 30 Oct 2026. It isn’t Strava’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Strava and its logos are trademarks of Strava, Inc. Rainbrand isn’t affiliated with or endorsed by Strava, Inc.

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