Bloom is now Rainbrand

(Brand guidelines) // Fashion and accessories

Loewe brand
guidelines

Loewe’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from loewe.com.

Download the Brand Skill

About Loewe

LOEWE is a Spanish fashion house whose identity brings together leathercraft, considered design, and contemporary collections. Its visual world balances restrained presentation with expressive colour, material, and craft.

Use LOEWE’s own identity marks: the LOEWE wordmark and the four-L Anagram symbol. Keep the marks distinct from product imagery, interface icons, campaign artwork, and decorative backgrounds.

Loewe colors

  • Black

    Wordmark and text

    HEX
    RGB

  • White

    Background

    HEX
    RGB

  • Golden yellow

    Website accent backgrounds

    HEX
    RGB

Loewe fonts

  • Avus Pro

    Headings · 700, Body · 400

Font names only. The Brand Skill download doesn’t include font files.

Loewe’s voice

Write with clarity and a polished, assured tone. Use concise, sensory language to convey material, craft, silhouette, and character. Let poetic phrasing add atmosphere without obscuring what a product or collection is.

LOEWE’s copy exemplifies this balance: “A wardrobe of bold colour, hybrid materiality, and a heightened attention to craft.” “Versatility in considered twists.” “Softness, craft, and colour define this season’s wardrobe.”

  • “A wardrobe of bold colour, hybrid materiality, and a heightened attention to craft”
  • “Versatility in considered twists”
  • “Softness, craft, and colour define this season’s wardrobe”

Dos and don’ts

Do

  • Keep the visual identity clear and let the LOEWE name and Anagram remain recognizable.
  • Pair concise, direct descriptions with precise material and craft details.
  • Bring together artisanal technique and contemporary expression in product and collection storytelling.
  • Use expressive colour and material as part of the story, while keeping the overall presentation considered.

Don’t

  • Don’t let decorative elements, dense layouts, or competing type overpower the products and identity.
  • Don’t use vague luxury language where a concrete detail about material, construction, or design would be more useful.
  • Don’t turn atmospheric copy into a substitute for clear product or collection information.

Loewe imagery

274 images from loewe.com, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery campaigns

39 images

Campaign and collection imagery

Use campaign imagery to build a vivid world around the collection: human presence, place, clothing, accessories, and considered still-life details. LOEWE’s collection storytelling combines bold colour and hybrid materials with attention to craft, while keeping images editorial and product-aware.

Spring Summer 2027 precollection

The campaign presents a wardrobe of bold colour, hybrid materiality, and craft in Madrid, with talent moving through the city’s markets, architecture, and everyday settings. Use collection details to carry that distinct setting and human character into related creative.

  • A tan suede Loewe Puzzle bag with its signature geometric paneled construction is spotlighted against a solid black background.
  • A dark brown Loewe handbag with a thick, shaggy faux-fur trim across its top and center face sits atop a mirrored glass block.
  • A high-fashion portrait of a Black woman with a neutral expression, positioned against a vibrant yellow backdrop.
  • A pale yellow LOEWE Paseo bag with a unique folded, wing-like shape and thin, rounded top handle sits nestled in a bed of white snow.
  • A high-angle fashion photograph features a person with short blonde hair lying on their back in pristine white snow.
  • A woman with a neutral expression models a high-fashion layered outfit while framed by bright red doorframes.
  • A woman sits on a bright green wooden chair in front of a dark, pixelated mosaic wall.
  • A focused fashion portrait of an East Asian man standing outdoors against a metallic bridge railing over a blurred urban road.
  • Two wool scarves with fringed ends, one in cream and one in black, are laid diagonally across a ridged, metallic silver background.
  • A luxury navy blue wool scarf is folded at an angle against a clean white background.
  • A fluffy, off-white mohair scarf is presented in a vertical product shot against a clean white background.
  • A luxury wool scarf features a repeating Anagram logo pattern within a patchwork grid of pale blue, slate grey, and white squares.
  • A light blue and white wool-blend scarf is folded diagonally against a clean white background.
  • A soft, ginger-colored faux fur clutch with a gathered drawstring top sits atop a vibrant royal blue quilted material.
  • A striking close-up portrait features a person with very dark skin wearing oversized, reflective silver shield sunglasses and a textured tan sherpa…
  • A dusty blue leather Loewe handbag with a distinctive square silhouette and silver hardware is carried amidst a snowy scene.
  • Two Loewe Amazona handbags, one in dark chocolate suede and one in crisp white leather, sit atop a curved concrete bench.
  • Models walk a bright white runway at a high-fashion show, led by a woman in a grey plaid blazer worn over a navy zip-up knit and a voluminous, sculptural…
  • A close-up fashion portrait features a person with very dark skin, wearing oversized silver mirror-lens sunglasses and a tan shearling trapper hat.
  • A close-up product shot features two textured, fringed scarves laid diagonally against a corrugated metal backdrop.
  • A luxury keychain with two polished metallic lobster-claw charms sits on a reflective black tiled surface.
  • A studio product shot of a wide, cream and beige wool scarf featuring a large-scale jacquard anagram logo.
  • A mustard-yellow suede LOEWE Flamenco clutch sits prominently on the glossy black hood of a car.
  • A patterned crossbody bag with a thick, braided black leather strap hangs against a bright green metal grid fence and a deep blue wall.
  • A woman with very long, wavy dark hair glances back over her shoulder while leaning against a silver metal railing overlooking a highway underpass.
  • A vibrant red LOEWE Paseo bag with a distinctive large circular top handle is positioned centrally against a pale yellow corrugated metal backdrop.
  • Dozens of empty, iridescent mussel shells are scattered across a vibrant, glossy blue surface with vertical ridge lines.
  • A high-fashion vertical photograph features a model in an oversized tan trench coat and vibrant green leather trousers posing within a red door frame.
  • A close-up portrait shows a man with light facial stubble looking in profile against a blurred storefront.
  • A pair of vibrant purple suede Loewe loafers are viewed from directly above, showcasing their intricate cut-out anagram logos across the vamps.
  • A fashion editorial photo features a young woman with a focused expression leaning against a dark, reflective car on an urban street.
  • A high-fashion editorial photo features a woman sitting in a wide, assertive pose on a wooden chair inside a grocery store.
  • A top-down editorial photograph featuring dark, iridescent mussel shells scattered across a textured pastel pink fabric background.
  • A fashion editorial photograph captures a model in a dynamic, high-fashion pose, propping one leg up on a light blue van while leaning back against a bright…
  • A structured pale blue LOEWE Amazona handbag is positioned on a wet, light blue glass surface framed by a bright red car panel.
  • Two wool scarves with fringed edges, one black and one beige, are laid diagonally across a corrugated metal surface.
  • A close-up fashion photograph features a person with dark skin wearing oversized, silver-mirrored shield sunglasses and a voluminous brown shearling coat.
  • A woman sits in a stark, snow-covered landscape wearing a vibrant yellow oversized knit sweater and a textured black feathered skirt.
  • A side profile of a dark, architectural ankle boot with a unique kitten heel and a rounded, split-toe tabi design.

Imagery products

170 images

Product imagery

Keep products legible and central. Use clean product views to show form, construction, materials, colour, and functional details; use editorial imagery to add context without losing sight of the object. The range spans leather goods, ready-to-wear, shoes, accessories, and gifts, with seasonal colours and distinctive craft details.

  • A mustard-yellow suede Loewe Puzzle bag is captured in a clean product shot against a stark white background.
  • A dark chocolate brown suede puzzle handbag is the focal point of this product shot, featuring distinctive geometric paneling and silver-toned hardware.
  • A structural, black leather Puzzle handbag sits centered in the lower half of this studio product shot.
  • A black leather Puzzle bag features distinctive geometric paneling outlined with thick, tan shearling trim along its seams.
  • A square-structured ochre yellow handbag is showcased against a plain white background in a clean product shot.
  • A vertical product shot focuses on a vibrant mustard-yellow suede handbag with leather trim, held by a person wearing deep purple corduroy trousers.
  • A medium-sized mustard yellow suede and leather Loewe Paseo bag hangs from the shoulder of a person viewed from behind.
  • A mustard-yellow suede and leather crossbody bag with a curved, drooping top zipper sits prominently against a person's back.
  • A rectangular ochre-colored handbag is centered against a clean white background.
  • A square-structured Amazona bag in warm mustard-yellow suede with smooth leather trim is centered against a clean white background.
  • A rectangular, dark brown leather handbag is heavily layered with thick, long-haired taupe shearling that creates a shaggy, sculptural texture across the…
  • A vertical product shot focuses on a person from the neck down, carrying a distinctive brown shearling handbag with dark leather trim.
  • A person in profile wearing a brown structured hooded leather coat carries a matching dark brown handbag over their shoulder.
  • A dark chocolate brown leather handbag is heavily accented with voluminous, tawny shearling fur that wraps around its center like a thick collar.
  • This product shot features a structured tote bag covered in thick, long-haired brown shearling with dark chocolate leather accents.
  • A voluminous, medium-brown faux-fur handbag sits at a three-quarter angle against a stark white studio backdrop.
  • A two-tone brown and beige top-handle handbag is centered in this clean studio product shot against a plain white background.
  • A rectangular, two-tone Loewe handbag in tan suede and dark brown leather is held by its top handle against a minimalist white studio background.
  • A side-profile studio shot features a person wearing a voluminous, oversized black leather coat with a pop of yellow at the collar, highlighting a tan and…
  • A tan and dark brown leather crossbody camera bag rests against the hip of a person wearing a black, oversized leather jacket.
  • A two-tone structured handbag features a high-contrast palette of dark chocolate brown leather and sand-colored canvas.
  • A rectangular Loewe Amazona handbag in tan suede with dark brown leather trim is centered against a clean white background.
  • A dark navy blue handbag with a mix of suede and smooth leather panels sits centered in this studio product shot against a stark white background.
  • A deep burgundy, boxy leather handbag sits open at the center of a clean, light gray studio shot.
  • A deep mahogany leather LOEWE Paseo satchel bag is held by its top handle, positioned against a pair of vibrant purple corduroy trousers.
  • A dark chocolate brown leather LOEWE Paseo bag with a slouchy, rectangular silhouette is worn over the shoulder by a person facing away from the camera.
  • A person seen from behind and to the side wears a dark chocolate leather Loewe Paseo bag slung over their shoulder.
  • A dark burgundy, grained leather LOEWE Paseo bag is centered on a clean white background.
  • A dark chocolate brown leather LOEWE handbag with a structured, rectangular body and a single rounded top handle.
  • A stark white, structured leather handbag stands centered against a flat white background, its top handles forming a tall arch.
  • A black leather LOEWE Paseo bag is centered against a stark white background, showcasing its unique collapsible structure.
  • A vibrant red leather handbag with a curved top handle and a zippered opening that slumps slightly forward to reveal a light red interior.
  • A black leather Loewe Paseo bag is centered against a clean white backdrop.
  • A dark chocolate brown suede hobo bag features two prominent upright, bunny-ear shaped knots at the top corners.
  • A mustard-yellow suede handbag with a distinctive silhouette featuring two tall, rabbit-ear-like knotted handles at the top corners.
  • A camel-colored leather hobo bag stands out with two large, rabbit-ear-like knots at the base of its top handle.
  • A high-fashion product shot of a black leather Flamenco clutch featuring a dramatic collar of dark brown fur along the top opening.
  • A matte black leather clutch bag with a distinctive gathered top that resembles large, petal-like ears or a butterfly shape.
  • A ochre-yellow suede drawstring clutch bag sits centered against a clean white backdrop.
  • A deep cocoa brown pebbled leather Flamenco clutch from LOEWE is centered against a clean, off-white background.
  • A black leather LOEWE Paseo bag with a unique winged silhouette is captured in a minimalist studio shot against a white background.
  • A vertical product shot focuses on a person's lower half, showcasing a black leather LOEWE Paseo bag with a unique folded, trapezoidal silhouette and long…
  • A medium-sized black LOEWE Paseo bag with gold lettering is worn over the shoulder of a person in a studio shot.
  • A person wears a slouchy, black leather Paseo handbag with gold-tone hardware and the 'LOEWE' logo across the body.
  • A black leather LOEWE Paseo bag is captured in a product shot from a high-angled perspective against a stark white background.
  • A side-profile product shot shows a black leather handbag with a unique triangular silhouette against a plain white background.
  • A terracotta brown leather LOEWE Paseo bag is centered against a clean white background, featuring its signature pleated, elliptical body and distinctive…
  • A pale yellow LOEWE Paseo bag is centered against a clean white backdrop in this professional product shot.
  • A deep red leather Loewe shoulder bag with a distinct trapezoidal shape is centered against a clean white background.
  • A pale yellow LOEWE Paseo bag with a unique trapezoidal, slouchy structure is held by its thin strap against a stark white background.
  • A pale yellow LOEWE Paseo bag with a distinctive folded, pleated design hangs from the shoulder of a person wearing a voluminous, honey-colored faux fur coat.
  • A pale yellow LOEWE Paseo bag with a unique trapezoidal shape sits on a plain white background.
  • A pale yellow leather shoulder bag is shown from a side profile against a clean white background.
  • A pale yellow leather shoulder bag with a distinct architectural silhouette is centered against a clean white backdrop.
  • A black and blue Loewe Hammock bag stands centrally against a clean white backdrop, featuring a striking orange windowpane check pattern.
  • A person in black stirrup trousers and white 'LOEWE' branded pointed-toe kitten heels holds a unique black and blue leather handbag.
  • A vertical product shot focuses on a person from the shoulders down, wearing a black blazer and yellow turtleneck while carrying a LOEWE Paseo bag.
  • A vertical studio fashion shot features a person from the shoulders down wearing a structured black blazer over a bright yellow turtleneck.
  • A high-angle studio product shot of a LOEWE shoulder bag, featuring a distinctive architectural silhouette and a thin, arched black handle.
  • A side-profile product shot shows a structured bowling-style handbag with a striking tall, arched black leather handle.
  • A tan leather Loewe shoulder bag with a distinct winged silhouette and a long, arched top handle.
  • A person holds a dark olive green Loewe Paseo bag with a unique trapezoidal shape and bright turquoise grid lines over a black panel.
  • A olive brown leather Loewe bag with a black and bright blue windowpane check pattern is worn over the shoulder of a person in a purple turtleneck and black…
  • A person wears a vibrant purple ribbed turtleneck and a black draped skirt while modeling an olive-brown leather bag with electric blue grid detailing.
  • A brown leather LOEWE Paseo bag is centered in a high-angle studio shot against a white background.
  • A profile product shot of a small olive-brown leather handbag features a rigid, upright top handle and vibrant cerulean blue horizontal pinstripe detailing.
  • A woman stands against a stark white background holding a mahogany-brown Loewe Paseo bag by its slender top handle.
  • A supple, reddish-brown Loewe leather shoulder bag with a slouchy, geometric silhouette is the focal point, worn by a model in profile.
  • A medium studio shot captures a person wearing a slouchy, burgundy leather Loewe Paseo bag across their torso.
  • A terracotta brown leather LOEWE Paseo bag is captured in a product shot against a stark white background.
  • A profile view of a structured, reddish-brown leather handbag with a unique teardrop shape and an exceptionally tall, tubular top handle.
  • A vibrant red Loewe Paseo leather handbag is the focal point, held by a person wearing textured brown corduroy trousers.
  • A vibrant red Loewe Paseo bag is worn crossbody over a blue and white checkered turtleneck top and textured brown corduroy trousers.
  • A deep red leather Loewe Paseo bag is centered in a studio product shot against a crisp white background.
  • This side-profile product shot features a sculptural red leather handbag centered against a clean white background.
  • A vibrant red leather shoulder bag features a unique trapezoidal, cinched base and gold-zippered wings that flare out from its top edges.
  • A black leather Loewe Puzzle handbag is centered against a clean, white background.
  • A tan leather puzzle bag sits at a three-quarter angle against a solid, pale gray background.
  • A taupe-colored leather Loewe Puzzle handbag is centered against a clean white background in a studio product shot.
  • A black pebbled leather puzzle bag sits centered at the bottom of a vertical white frame.
  • A dark navy wool scarf is folded into an angular 'L' shape against a solid white background in this minimalist product shot.
  • A long, slender navy blue scarf is shown vertically against a plain white background in a clean studio product shot.
  • A long, slender scarf featuring thin, vertical navy and grey stripes stands out against a stark white background.
  • A luxury wool scarf is presented in a vertical product shot, featuring a navy and off-white striped pattern and a large, dark navy embroidered cursive…
  • A close-up studio shot highlights the textures of a navy blue and white wool scarf layered over matching pinstriped fabric.
  • A vertical product shot of a tan cashmere-like scarf folded once and angled over a clean white background.
  • A light brown sherpa aviator hat with long ear flaps is centered against a clean white background.
  • A tan faux-fur bucket hat is positioned in the lower center of a minimalist product shot against a clean white background.
  • A pair of oversized, shield-style aviator sunglasses features a continuous reflective silver lens with a single gold-tone top bar.
  • A pair of oversized black mask sunglasses features a continuous, wrap-around shield lens with a subtle top-bar frame.
  • A cream-colored wool scarf is folded at a sharp angle against a plain white background, featuring a tasseled fringe at the bottom edge.
  • A dark navy blue mohair scarf is presented in a flat product shot against a light grey background, folded once with fringed ends.
  • A mohair-blend scarf is folded in an angular shape against a plain white background, highlighting its vibrant emerald green and deep navy blue dual-tone design.
  • A product shot of a two-toned mohair and wool scarf featuring a dark chocolate brown side and a cream white side.
  • A studio product shot of a taupe-colored ribbed wool beanie hat centered against a clean white background.
  • A charcoal gray ribbed knit beanie is centered in this clean studio product shot against a light gray gradient background.
  • A vibrant blue ribbed-knit beanie is centered in the lower half of this studio product shot.
  • A light pink ribbed knit beanie is centered in the lower third of a vertical white studio frame.
  • A vertical product shot of a black and blue Loewe shoulder bag with a high, arched handle set against a stark white background.
  • A whimsical bag charm featuring three small, leather sea shell charms suspended from a knotted black cord with silver-toned hardware.
  • A vertical product shot features a tactile keychain centered against a stark white background.
  • A geometric handbag with a bold, mixed-plaid patchwork design is presented against a clean white background.
  • A beaded whale shark charm is the focal point of this product shot, featuring a grey, white, and black checkered bead pattern.
  • A deep burgundy crocheted dog charm hangs from a navy leather strap, featuring intricate beadwork and a silver 'LOEWE Made in Spain' tag.
  • A close-up studio shot highlights a high-shine, chrome-finished pendant that spells "LOVE" in a playful, balloon-like puffy font.
  • A vertical product shot features a tan shearling charm shaped like a narrow flask or head, suspended by a silver-toned metal carabiner.
  • A polished silver-tone chain strap is captured against a clean white backdrop, arranged in a soft U-shape.
  • A two-tone metal chain accessory is captured from a high-angle view on a stark, minimalist white background.
  • A long, braided bag strap features a repeating chevron pattern in navy blue and vibrant orange.
  • A long, slender bag strap is positioned diagonally across a plain white studio background.
  • A luxury rectangular scarf with narrow sky blue and white stripes is folded over itself against a plain white background.
  • A vibrant yellow mohair scarf with an orange cursive monogram is the focal point of this studio portrait.
  • A vibrant yellow mohair scarf is presented as a clean product shot against a neutral white background.
  • A striking close-up portrait of a person with long wavy brown hair wearing a vibrant, fuzzy orange scarf wrapped around their neck.
  • This product shot features a vibrant lime-green mohair scarf with a fuzzy, long-pile texture that appears soft and voluminous.
  • A premium wool or cashmere scarf is displayed in a flat lay, folded once to show its rectangular form and tasseled ends.
  • A rectangular wool scarf with a fringed edge is folded at an angle against a light gray background.
  • This product shot features a light blue and grey checkered wool scarf folded over itself against a plain white background.
  • A luxury wool scarf is neatly folded against a plain white background, featuring a soft sky blue and white anagram jacquard pattern.
  • A luxury wool scarf in a light beige and cream color palette features an all-over jacquard Anagram pattern.
  • A luxury wool scarf is presented in a studio shot against a clean white background, folded to show its textured drape and fringed edges.
  • A high-angle studio shot features a light grey and white wool scarf folded neatly against a stark white background.
  • A light camel-colored wool scarf is folded once and presented diagonally against a flat, off-white background.
  • A light grey and off-white wool scarf is neatly folded against a plain, light grey background in this clean studio product shot.
  • A light blue and navy wool scarf is folded once and centered against a plain white background.
  • A soft pastel pink wool scarf is folded neatly against a plain white background, featuring a subtle two-tone monogram pattern.
  • A polished silver-tone pendant shaped like a miniature balloon hangs from a slim, adjustable black cord.
  • A single monochrome tan sneaker is shown from a side profile against a stark white background.
  • A tan leather bi-fold wallet sits centered against a clean white backdrop, featuring a striking lime green knotted pull cord on the left side.
  • A vertical product shot of a rectangular LOEWE 001 WOMAN perfume bottle centered against a plain white background.
  • A deep purple, short-sleeved cotton t-shirt hangs on a white branded hanger against a stark white background.
  • A tan, drum-shaped leather handbag with a heavily pleated, accordion-style texture across its cylindrical body.
  • A silver-toned metallic charm spelling 'LOEWE' in an inflated, balloon-like font hangs vertically from a bright blue knotted cord.
  • A chrome-finish, puffy metallic logo reading 'LOEWE' serves as the centerpiece of this abstract product close-up.
  • A single, knee-high pale lilac rubber boot is showcased in profile against a light grey gradient background.
  • A pair of medium-wash blue denim jeans is displayed vertically against a stark white background on a minimalist white clothes hanger.
  • A deep burgundy crocheted French Bulldog charm suspended on a long, dark navy knotted cord with a silver metal carabiner clip.
  • A close-up studio shot highlights two highly reflective, metallic earrings shaped like inflated, puckered balloons.
  • A close-up studio shot of a vibrant purple leather LOEWE cardholder, focusing on the upper left corner and zipper detail.
  • A close-up studio shot features three leather seashell charms dangling from a black knotted cord with a silver metallic slider.
  • A pale cream, short-sleeved cotton t-shirt hangs from a white LOEWE branded hanger against a stark white background.
  • An elegant black leather belt is featured in a minimalist product shot against a clean white background.
  • A small black leather tri-fold wallet with a pebble-grained texture sits centered in the lower third of a clean, off-white studio space.
  • This product shot features a black wool cape coat with a voluminous A-line silhouette, suspended on a white and light-wood hanger against a stark white…
  • A long-sleeve, slim-fit turtleneck top featuring a dense, all-over green and white floral pattern hangs centered on a white hanger with a wooden hook.
  • A studio product shot featuring a pair of high-waisted, wide-leg trousers in a textured, golden-brown corduroy.
  • A striking cream-colored leather jacket with large black shearling panels on the lower sides is the focal point of this studio fashion photograph.
  • A person with a short haircut wears a boxy black leather jacket featuring two distinct, fluffy cream shearling panels on the lower front.
  • A medium-full fashion shot features a person with long blonde hair wearing oversized black shield sunglasses and a textured, ochre-brown corduroy jacket.
  • A striking orange, wide-wale corduroy jacket is the centerpiece of this studio fashion portrait against a clean white background.
  • A high-fashion studio shot of a person with long blonde hair wearing a voluminous, oversized beige leather coat and black wraparound shield sunglasses.
  • Full-body studio photograph of a woman wearing an oversized, knee-length black leather coat with a visible cream-colored shearling lining at the sides.
  • A full-length, long-sleeved shearling coat hangs against a clean white background.
  • A voluminous, collarless faux-fur jacket hangs against a solid white background, showcasing a distinct ombre transition from a rich chestnut brown at the top…
  • A plush, caramel-colored faux fur handbag is showcased in a studio product shot against a stark white background.
  • A high-fashion product photograph showcases a Loewe handbag crafted from plush brown shearling with a longer, shaggy tan fur trim at the base.
  • This product shot features a black cropped flight jacket with a fuzzy cream-colored shearling collar hanging against a clean white background.
  • A black leather aviator jacket hangs on a white wooden hanger against a clean white backdrop.
  • A woman with wavy dark hair wears a cream-colored ribbed knit sweater featuring a unique asymmetrical zip collar that reveals a grey inner lining and a…
  • A light-skinned woman with long, straight light-brown hair and a neutral expression stands against a stark white background in a studio portrait.
  • A studio portrait of an East Asian woman with long black hair and freckles, posing with her hands in the pockets of deep purple corduroy pants.
  • A studio portrait features a model with long, wavy dark hair wearing a vibrant red, long-sleeve knit sweater.
  • A medium studio shot features a person with long dark hair wearing a vibrant red and blue color-blocked half-zip sweater.
  • A studio product shot of a person with long wavy hair wearing oversized black shield sunglasses and a color-blocked fleece sweater.
  • A woman with wavy hair poses against a white background wearing a high-contrast, black-and-white patchwork knit sweater and vibrant orange corduroy trousers.
  • A studio fashion portrait of a person with dark skin and a short buzz cut wearing oversized black shield sunglasses.
  • A single dark chocolate brown rubber rain boot stands in profile against a solid off-white background.
  • A profile product shot of a singular chocolate-brown sock boot featuring a matte black rubberised sole that wraps over the rounded toe.
  • A single black sock-style boot stands in profile against a plain white background.
  • A single taupe suede sock boot is shown in a studio profile view against a plain white background.

Imagery runway

58 images

Runway and craft imagery

Use runway imagery to show the collection as a sequence of complete looks, with front, back, and close-up views revealing silhouette and detail. Craft and backstage imagery can extend the story through materials, techniques, fittings, and the work behind the finished pieces.

  • Two women with neutral expressions walk forward against a stark white background in this high-fashion editorial shot.
  • A female model walks a brightly lit fashion runway in a striking ensemble featuring an architectural, voluminous white mini skirt cinched with a red cord.
  • Seen from behind, a model walks a bright white runway wearing an oversized grey-and-white plaid blazer paired with black bow-accented heels.
  • A high-fashion runway close-up focuses on a structural white taffeta mini skirt featuring dramatic draped folds and a thin red cord belt.
  • A close-up fashion portrait features a young woman with a neutral, poised expression and long, wavy brown hair swept to one side.
  • A runway photograph features a model with curly dark hair walking forward in a tan, voluminous mini-skirt paired with a tan plaid blazer and a black zip-up…
  • A high-fashion runway shot features a model seen from behind walking in an oversized beige plaid blazer, a short olive dress, and black platform heels with…
  • A close-up fashion photograph focuses on a tan, voluminous bubble-skirt with deep gathered folds and a thin blue cord belt.
  • A close-up fashion photograph features an oversized, structured black fabric bow adorning the toe of a square-toed sandal worn on a person's foot.
  • A male model walks a runway wearing a high-waisted, cropped black leather bomber jacket with his hands tucked into its pockets.
  • A runway photograph captured from behind focuses on a model walking away in a cropped, high-shine black leather bomber jacket and loose light-gray trousers…
  • A close-up fashion photography shot captures a model's torso layered in eclectic textures and patterns.
  • A blonde runway model marches forward in a crisp white long-sleeved polo dress accented by a glossy metallic gold collar and yellow-tinted shield sunglasses.
  • In a bright fashion show setting, a woman with long blonde hair walks away from the camera wearing a structured white long-sleeved mini-dress.
  • A close-up fashion photograph features a large, slouchy lime green crocodile-embossed leather clutch being carried by a model.
  • A close-up fashion photography shot captures a model with long blonde hair walking a runway, wearing futuristic gold-tinted bug-eye sunglasses.
  • A runway photo captures a Black female model with short cropped hair walking confidently in a voluminous, mustard-yellow taffeta romper.
  • A high-fashion runway photo focuses on the back of a model wearing a short, voluminous ochre dress with a ruffled hem, paired with a black crossbody bag and…
  • A close-up vertical runway photograph focuses on a model's torso wearing an olive-drab sweater draped asymmetrically like a scarf over a voluminous, tan…
  • Seen from behind, a person with short dark hair walks down a runway wearing a sculptural, golden-brown parka and an olive green sweater knotted around their…
  • A runway photograph captures a Black male model walking toward the camera in a dark brown leather bomber jacket over a mint green turtleneck.
  • Seen from behind, a model walks a bright white runway wearing a cropped black leather jacket featuring a 'LOEWE' logo patch, paired with high-waisted tan…
  • A runway photograph features a Black male model in a dark brown leather bomber jacket with large utility pockets and silver zippers.
  • A close-up vertical shot captures a khaki-colored Loewe knit sneaker paired with matching tan twill trousers.
  • A fashion runway photograph features a dark-skinned model walking toward the camera in a short-sleeved brown polo dress with a glossy red-to-yellow gradient…
  • A runway photo captured from behind a model wearing a structural brown mini-dress with a glossy, metallic orange and gold collar and a red textured handbag.
  • A vertical runway photo features a Black model wearing a long-sleeved dark chocolate brown polo dress with a striking, glossy resin collar that fades from…
  • A close-up fashion photograph of a person with dark skin wearing striking, metallic red and gold gradient accessories.
  • A male model with wavy hair walks a bright runway in a pale yellow button-down shirt, a patterned green tie, and yellow-rimmed sunglasses.
  • A man with curly hair walks away from the camera on a white runway, wearing a yellow shirt with a striped back panel, brown trousers with a black leather…
  • This vertical fashion shot features a male model on a runway wearing a pale yellow button-down shirt paired with a short, patterned green and gold tie that…
  • A close-up fashion photograph features a bright emerald green slouchy leather LOEWE bag held by a person walking.
  • A model with a buzz cut walks a bright white runway wearing an oversized, belted dark brown leather bomber jacket.
  • A runway fashion photograph captures a model from behind walking in a dark brown leather bomber jacket with a wide waist belt and a sheer navy midi skirt.
  • A close-up vertical shot captures the hem of a dark, flowing garment mid-stride against a blurry background.
  • A vibrant mint green, drawstring leather clutch is tucked under the arm of a person wearing a dark chocolate brown leather bomber jacket.
  • A male model with curly brown hair walks a fashion runway wearing a black and white plaid blazer over a light cream button-up shirt and patterned blue tie.
  • A man walks away from the camera during a runway show, wearing a structured navy and white plaid blazer paired with loose, cream-colored cargo trousers.
  • A close-up fashion photograph captures a male model on a runway wearing a textured cream, navy, and brown plaid blazer over a cream button-down shirt.
  • A close-up fashion photograph features a man from the side wearing a large, textured black leather backpack over a blue and white checkered tweed blazer.
  • A close-up shot focuses on a vibrant yellow Loewe mesh sneaker, featuring black speed lines and a large white 'L' graphic on the side.
  • A runway fashion photograph features a model with short wavy hair walking forward in an oversized black leather bomber jacket cinched with a wide black belt.
  • A runway photograph captures the back of a model walking away, wearing a structured black leather jacket over a sheer, knee-length red skirt with a white…
  • A close-up fashion runway shot captures a model from the waist down wearing a vibrant orange, sheer pleated skirt with a jagged white hem decorated with…
  • A vibrant red, crocodile-textured clutch is tucked under the arm of a person wearing a voluminous black leather jacket and a wide leather belt.
  • A male model walks a brightly lit runway wearing a tan plaid blazer over an olive dress shirt, patterned tie, and slouchy khaki cargo pants.
  • A vertical photo from a fashion show runway captures a male model from behind wearing a tan plaid blazer and cargo pants with a large dark brown duffel bag…
  • A close-up fashion portrait features a male model wearing a tight grey 'LOEWE MADRID' swim-style cap.
  • A close-up fashion runway photo captures a male model from the torso up, wearing an oversized tan and olive plaid blazer over a floral tie.
  • A close-up fashion photograph focuses on a tan knit sneaker with a very thin, textured black sole.
  • In this vertical medium close-up, a woman with short, wavy light brown hair and blue eyes looks directly at the camera with a neutral expression.
  • Two models stand backstage at a fashion show, wearing green-themed ensembles against a minimal grey wall.
  • A pair of black Loewe sandals with oversized, architectural fabric bows is arranged vertically on a textured turquoise surface.
  • A close-up profile shot of a person with blonde, wind-swept hair wearing a black leather skull cap and oversized LOEWE wrap-around sunglasses.
  • A vibrant macro photo displays rows of glossy red and transparent glass beads woven into a white mesh net.
  • A vibrant mint green zip-up Harrington jacket with bold red leather-like stripes down the sleeves is displayed on a white dress form mannequin.
  • A close-up photograph captures hands adjusting a bright yellow leather strap on a matching yellow handbag.
  • A monolithic, semi-translucent white cylindrical structure dominates a minimalist gallery space, revealing an internal scaffolding skeleton beneath its…

Imagery spaces and packaging

7 images

LOEWE spaces

Use boutique imagery to communicate the LOEWE retail environment and its architecture.

Signature packaging

LOEWE’s packaging presentation is monochrome and carefully finished: a smoky white box, ribbon, cotton cover bag or branded tissue, with larger ready-to-wear pieces packed to preserve their shape. Gift messages may be personalized.

  • A dark brown suede handbag sits in front of a larger white leather handbag on a curved concrete bench in a minimalist gallery setting.
  • A periwinkle blue armchair with bold, angular block arms sits prominently on a vibrant lime yellow carpet.
  • A luxury product display features two stacked rectangular alcoves set into a pale grey wall.
  • A tall, slender ceramic vase features a stylized human face painted in bold black and terracotta strokes on a white background, reminiscent of Picasso's…
  • Three stacked white Loewe gift boxes of various sizes are tied with vibrant cyan ribbons that feature red branding.
  • A vertical stack of three crisp white LOEWE gift boxes stands against a grid of glossy black wall tiles.
  • A vertical stack of three white Loewe gift boxes sits against a pale gray studio backdrop.

Download Loewe’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Loewe’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 275 images and the logos. The font files belong to LOEWE S.A, so they’re left out.

Download the Brand SkillZIP, 28.9 MB

loewe-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ color.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery-campaigns.md

│ ├ imagery-products.md

│ ├ imagery-runway.md

│ └ imagery-spaces-and-packaging.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from loewe.com on 30 Oct 2026. It isn’t Loewe’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Loewe and its logos are trademarks of LOEWE S.A. Rainbrand isn’t affiliated with or endorsed by LOEWE S.A.

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