(Brand guidelines) // Fashion and accessories
Marimekko brand
guidelines
Marimekko’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from marimekko.com.
Download the Brand Skill
- Marimekko black#141414
- White#FFFFFF
- Vivid red#C80213
About Marimekko
Marimekko is a Finnish design house founded in Helsinki in 1951, known for the art of printmaking and timeless design. Its expressive prints and colors appear across fashion, accessories, and homeware, creating a joyful, optimistic world of design.
Marimekko logo
Use the lowercase marimekko wordmark as the brand identity, in black on white or light backgrounds. Keep its original lettering; don’t retype the name in Mari Sans or another typeface.
Marimekko colors
Marimekko black
Logo, text and the top bar
HEXRGBWhite
Website background
HEXRGBVivid red
Website accent
HEXRGB
Marimekko fonts
Mari Sans
Headings and interface text · 400
Mari Sans Condensed
Paragraph text and labels · 400
Font names only. The Brand Skill download doesn’t include font files.
Marimekko’s voice
Write with warmth, optimism, and an inviting sense of creativity. Connect design to lasting use and everyday life; use clear, approachable language that can also turn playful when the subject invites it.
- “We aim to continue creating new classics: high-quality products that stand the test of time and stay relevant across generations”
- “With their timeless appeal, there is every reason to take good care of your Marimekko products”
- “Our squirrel has been busy. Here’s Kurre’s collection of everything worth hoarding. And giving”
- “From everyday moments to evening occasions, these Mariminis, maxi dresses and sets are made to keep the good times going”
Dos and don’ts
Do
- Let expressive prints and color bring energy to clothing, accessories, and homeware.
- Pair creative expression with timeless, functional design and language about lasting use.
- Write warmly and directly, with playful turns of phrase when they fit the subject.
- Keep sustainability statements specific and grounded in the work described.
Don’t
- Don’t present Marimekko as trend-led fashion; its own description emphasizes lasting design over trends.
- Don’t use generic, interchangeable copy where the particular print, product, or everyday use can be named.
- Don’t make unsupported claims about product durability, sustainability, or impact.
- Don’t capitalize, redraw or recolor the marimekko wordmark.
Marimekko imagery
335 images from marimekko.com, in 2 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.
Editorial and campaign imagery
48 imagesUse Marimekko’s own campaign, editorial, sustainability, care, and loyalty imagery to understand how the brand presents its prints, products, people, and customer experience.
A person in a giraffe-patterned onesie peers through a small gap in patterned curtains inside a dimly lit, rustic log cabin. 
A figure in a spotted giraffe-like costume peers through patterned curtains in a dimly lit, rustic log cabin. 
A woman with short dark hair smiles while wearing a camel-colored crewneck sweater featuring a large, stylized grey squirrel graphic on the front. 
A large, textured animal mascot with wavy patterns and red cheeks stands behind three fair-skinned women in a warm, dimly lit log cabin. 
A stack of five gift boxes wrapped in a bold, abstract floral pattern of deep red, charcoal grey, and soft pink on a light background, all set against a… 
A black leather handbag with embossed flower patterns lies diagonally across a vibrant red backdrop. 
A surreal Christmas scene in a rustic wooden cabin features three women in bold patterned dresses and a large, wide-eyed mascot in a brown knit animal… 
A vibrant medium fashion shot features three women standing closely together, layered in bold patterns and winter textures against a painterly blue and grey… 
A flat-lay photograph showcases three hand-painted ceramic plates arranged in a triangle on a vibrant red background. 
A flat-lay product shot features two ceramic mugs and two leaf-shaped dishes arranged on a square cream-colored textile against a solid forest green background. 
A vertical smartphone stands upright against a stack of folded fabric featuring a bold, poppy-inspired floral pattern in bright red, pink, and white. 
A vertical smartphone screen displays a vibrant grid of abstract, colorful pattern designs, including florals, stripes, and organic shapes. 
This black typographic logo features the words "DESIGN FROM FINLAND" stacked in three lines of heavy, sans-serif capital letters. 
A single white and yellow daisy rests in the opening of a small, pale green glass bud vase on a beige surface. 
A collection of four canvas bags in various sizes, including a backpack, a large tote, a small tote, and a crossbody bag, are displayed on a draped cream… 
Two women stand against cream-colored vertical curtains, showcasing bold floral prints. 
A close-up studio photograph of a light blue and white horizontally striped Marimekko shirt collar and upper chest. 
A close-up studio photograph features two models against a clean white background, showcasing contrasting graphic t-shirts with a poppy flower motif. 
This close-up product photo shows a folded piece of white fabric featuring a bold, dark navy Unikko poppy print with bright green centers and stems. 
Two women, one with a close-cropped hairstyle and the other with long wavy hair, lean toward each other against a plain light gray background. 
An extreme close-up product shot focuses on the top corner and straps of a beige and white canvas tote bag. 
A close-up photograph of a textile manufacturing machine, focusing on a line of large, pale blue thread bobbins mounted on metal industrial rails. 
A cream-colored, textured ceramic tumbler sits atop a stack of colorful patterned notebooks on a vibrant green table. 
A medium studio portrait features a young woman with shoulder-length brown hair and wispy bangs staring calmly at the camera against a flat, neutral grey… 
A vibrant blue, ribbed knit beanie sits atop the head of a person with long dark hair, shown in a side profile against a plain white background. 
A close-up photograph of a draped white textile featuring a bold, black Unikko poppy pattern. 
Three whimsical, personified shapes with tiny L-shaped legs stand in a cluster against a plain white background. 
A minimalist black and white graphic illustration features a stylized flower character standing on two small legs. 
A top-down studio photograph featuring an open yellow envelope centered on a textured dark green background. 
A vibrant orange gerbera daisy stands out against a bold backdrop of wavy black and white patterned fabric. 
A cream-colored canvas tote bag featuring the bold, black repeating logo text "marimekko" is draped over a minimalist wooden chair against a solid vibrant… 
Two hands toast tall, textured blue-bottomed glasses in front of a metal clothing rack displaying vibrant garments. 
A split-screen product shot features white boxes with the repeating black 'marimekko' logo in a typewriter font against contrasting backgrounds. 
A light grey open envelope sits centered on a solid forest green background, containing three Unikko-style poppy flower stickers. 
A minimalist black-and-white graphic features a stylized, oval-shaped character with tiny legs and horizontal arms carrying two shopping bags marked with a… 
A vertical studio photograph features a small bouquet of five gerbera daisies centered against a solid, textured forest green background. 
A crisp white shopping bag with bold black serif lettering reading 'marimekko' sits centered on a light wood stool. 
A top-down product shot of a circular strawberry tart centered against a solid, matte emerald green background. 
A single, creamy white pompon dahlia with a long green stem is held vertically by a hand reaching out from behind a wavy curtain. 
A single hand with silver rings reaches from above to drop a folded orange slip of paper into a clear, wide-bellied glass vase. 
A whimsical black-and-white graphic features a large silhouette of a five-petaled flower anthropomorphized with small legs. 
A vibrant red, poppy-shaped ceramic tray holds a Marimekko gift card at its center against a solid, textured green background. 
A person's hand wearing silver rings and a black-and-white striped sleeve reaches through a wavy black-and-white patterned curtain to hold a large shopping bag. 
A top-down studio shot features three rectangular boxes wrapped in bright orange paper adorned with large, stylized white daisies and light blue centers. 
A smartphone is centered within the hollow core of a massive, metallic industrial steel coil. 
A gold-rimmed smartphone displays a fashion app while resting on a folded fabric with a bold, red and white floral pattern. 
A person stands centered in a wooded, rocky clearing wearing a bold red and mustard-yellow patterned bomber jacket over a denim-on-denim outfit. 
A person stands centered in a rugged, mossy woodland clearing, wearing a bold Unikko poppy-patterned outfit consisting of a tan and red bomber jacket and…
Product imagery
287 imagesMarimekko’s product imagery spans apparel, homeware, bags, accessories, and product details. Show the relevant product or pattern clearly.
A smiling woman with long dark hair stands centered in a full-body studio portrait against a plain white background. 
A full-body studio photograph features a woman with long dark hair standing against a solid white background in a dark, floral-patterned ensemble. 
A full-body studio photograph of a woman standing against a plain white background wearing an oversized pale yellow silk shirt. 
A full-length studio photograph of a woman with her hair pulled back into a braid, wearing a bold Unikko floral ensemble against a plain white background. 
A full-length studio photograph features a woman standing against a plain white background, wearing a long-sleeved, ankle-length black dress. 
A smiling person with long dark hair stands in a full-body studio shot wearing a black knit cardigan and matching mini-skirt featuring a bold, white… 
Full-body fashion photograph of a woman with a bob haircut standing against a plain white studio background. 
A woman with short dark hair stands facing forward against a white studio background wearing a short-sleeved, knee-length black shift dress with a distinct… 
A full-length studio photograph features a young woman standing against a solid white background, wearing a charcoal grey oversized knit sweater with a… 
A woman with dark hair pulled back stands facing forward in a matching black-on-black floral patterned set against a plain white background. 
A top-down studio shot features a small, grape-shaped ceramic dish in a glossy deep plum purple with a small green stem. 
A white ceramic bowl features a whimsical folk-style illustration of a stylized brown and black fox amidst decorative pine branches and bright red berries. 
A top-down product shot of a white ceramic plate featuring a highly stylized folk-art illustration of two foxes. 
A white ceramic mug features a stylized, folk-art illustration of a brown fox surrounded by forest elements. 
A glossy, cream-colored ceramic tray is sculpted into the charming silhouette of a squirrel with its tail curved upward. 
A small white ceramic bowl features a bold, poppy-inspired Unikko floral pattern in shades of dark purple, light pink, and red. 
A top-down studio shot of a circular white ceramic plate featuring a bold, poppy floral pattern in red, white, and pink. 
A cream-colored ceramic mug features a bold, graphic Unikko floral pattern in a deep plum purple, poppy red, and soft pink. 
A blush pink ceramic basket features a wide, arching handle made of thick, terra cotta-colored leather. 
A cream-colored ceramic bowl features an abstract botanical pattern with rounded shapes resembling leaves in muted shades of reddish-brown, lavender, and… 
A top-down studio shot features a rectangular fabric placemat with bold vertical stripes in varying widths. 
A long, vertical studio product shot of a rectangular table runner featuring a bold, horizontal stripe pattern in pink, bright red, and deep burgundy. 
A woman with short brown hair and barrettes poses against a deep black backdrop, wearing a floor-length silk gown with a bold geometric pattern of red, pink,… 
A side-profile fashion photograph of a woman with long black hair standing against a plain white background. 
A studio full-length shot from the back shows a woman with long black hair wearing a vibrant orange midi dress with a large, abstract floral print in yellow… 
A woman with straight black hair and a neutral expression is shown from the waist up against a plain white background. 
A full-length fashion studio shot features a person with long dark hair wearing a vibrant, long-sleeved midi dress with a bold red, orange, and cream… 
A woman with long black hair and a neutral expression stands against a plain white background wearing a vibrant red silk dress. 
This full-length product shot displays a long-sleeved midi dress featuring a bold, abstract floral print in vibrant shades of red, orange, and cream. 
A side profile studio fashion shot of a woman with long black hair against a bright white background. 
A woman stands with her back to the camera, wearing a matching long-sleeved top and midi skirt in a dark brown and black Unikko floral pattern. 
A low-angle studio fashion photograph showcases a person from the waist down wearing a dark, midi-length A-line skirt and a long-sleeved top, both featuring… 
A woman stands centered against a stark white background, wearing a long-sleeved midi dress in a dark monochromatic floral pattern. 
A side-profile fashion photograph of a woman standing against a stark white background. 
A person with a single long, dark braid faces away from the camera, wearing an outfit of charcoal and black Unikko floral prints. 
A full-length studio fashion shot features a person from the neck down wearing a monochromatic dark gray outfit with a large floral poppy pattern. 
A black midi-length A-line skirt features a subtle tone-on-tone poppy floral pattern across its entire surface. 
A woman with long black hair stands in profile against a plain white background, wearing an oversized cream-colored silk button-down shirt featuring a large,… 
A person with long, straight black hair stands facing away from the camera in a studio fashion shot. 
A studio portrait of a woman with long, dark wavy hair and a neutral expression, wearing a pale yellow silk button-down shirt. 
A pale yellow long-sleeved button-up blouse features a single, large abstract floral graphic on the wearer's right hip. 
A full-length profile shot shows a woman with her hair in a slicked-back braid standing against a stark white background. 
A side-profile fashion photograph of a woman with dark hair standing against a plain white background. 
In this vertical studio fashion shot, a person is seen from the back wearing a long-sleeved, pale yellow silk button-down shirt paired with a vibrant red… 
A striking midi skirt and matching shirt ensemble features a bold, 1960s-inspired floral pattern in vibrant red, orange, and cream against a white studio… 
A vibrant red A-line skirt with an oversized, abstract floral pattern in orange, cream, and yellow is the centerpiece of this studio fashion photograph. 
A person with dark hair stands in a full-length studio fashion shot wearing a cream silk button-down shirt paired with a long, flowing skirt. 
A woman stands with her back to the camera against a plain white background, wearing a long-sleeved, pale yellow silk button-up shirt and a vibrant midi skirt. 
A full-length studio photograph features a woman in an oversized cream button-up shirt and a vibrant, graphic midi skirt. 
This product shot features a high-waisted, A-line midi skirt with a bold, retro-inspired floral pattern in vibrant red, orange, yellow, and cream. 
A woman stands in a profile view against a clean white background, wearing a matching dark brown and black silk set with a large, abstract floral… 
A full-length fashion photograph shows the back view of a woman standing against a plain white background. 
A close-up studio portrait shows a woman with her dark hair pulled back into a sleek bun against a stark white background. 
A full-length studio photograph features a woman standing against a plain white background in a monochromatic charcoal and black outfit. 
A woman stands in a profile view against a stark white background, wearing a dark chocolate brown ensemble with a large, tone-on-tone floral bullseye pattern. 
The back of a person with a long black braid wearing a dark brown Unikko floral-patterned ensemble against a bright white background. 
A medium close-up studio portrait features a model with a neutral expression against a plain white background. 
Large, dark grey poppy flowers create a subtle tone-on-tone pattern across this long-sleeved black button-down shirt. 
A woman stands in profile against a stark white background, wearing a long-sleeved, floor-length dark grey maxi dress with a tonal, large-scale Unikko floral… 
A woman stands facing away from the camera in a full-length studio shot, modeling a dark, floor-length Unikko floral print dress. 
A medium studio portrait showcases a young East Asian woman with a neutral expression, posing against a stark white background. 
A woman stands centered against a plain white background wearing a long-sleeved, floor-length dark grey dress with a large tonal floral pattern. 
A long-sleeved, charcoal grey midi dress is patterned with a subtle, tonal Unikko poppy floral print. 
A full-length studio photograph of a model in a long-sleeved, ankle-length black dress featuring a tonal Unikko poppy pattern with grey centers. 
A woman stands in profile against a stark white background, wearing a long-sleeved midi dress featuring a dark charcoal and grey poppy floral pattern. 
The back of a person standing against a plain white background highlights a full-length, long-sleeved dress featuring a charcoal grey Unikko poppy print. 
A medium-close portrait of an East Asian woman with a neutral expression and slicked-back dark hair. 
A long-sleeved, ankle-length jersey dress features an all-over Unikko poppy pattern in shades of dark charcoal and black with muted grey centers. 
A woman stands centered in a full-body studio portrait against a stark white background, wearing a high-collared black mini dress with a large gray floral… 
A full-length studio photograph features a model standing in profile against a solid white background, wearing a high-neck, A-line mini dress. 
A woman stands facing away from the camera in a studio shot, wearing a short black tunic dress featuring a bold grey Unikko poppy pattern. 
A studio portrait captures a woman with slicked-back dark hair and a neutral expression, wearing a high-neck long-sleeve top. 
A long-sleeved, high-neck tunic dress features a bold, charcoal-on-black floral pattern with contrasting light grey centers in each blossom. 
A high-neck, long-sleeved mini dress featuring a dark charcoal and black poppy floral pattern is the focus of this studio fashion shot. 
A woman stands in profile against a plain white background wearing a black and charcoal gray long-sleeve shift dress with a large poppy print and a high mock… 
A full-length studio fashion shot shows the back of a woman wearing a black long-sleeved tunic dress patterned with large grey Unikko poppies. 
A close-up studio shot highlights a person wearing a black mock-neck long-sleeve top featuring a large, tonal Unikko poppy pattern. 
A full-length fashion photograph of a woman standing in profile against a solid black background, wearing a long-sleeved red satin Unikko poppy print dress… 
A full-length studio portrait features a model with short dark hair standing against a plain white backdrop. 
A woman with a dark bob haircut stands in profile against a plain white background, wearing a matching forest green jacquard jacket and midi skirt set. 
A person stands facing away from the camera wearing a textured, dark forest green matching set consisting of a long-sleeved jacket and a mid-calf skirt. 
A woman with short, dark wavy hair looks off-camera in a three-quarter studio portrait against a plain white background. 
A studio product shot features a dark forest green zip-up jacket with a unique crinkled, quilted texture creating an organic, flame-like pattern. 
A woman with short dark hair stands against a plain white background wearing a textured, deep forest green sleeveless midi dress. 
A head-and-shoulders studio portrait features a woman with short, dark wavy hair and a neutral expression against a plain white background. 
A sleeveless, knee-length A-line dress in a deep forest green jacquard fabric. 
A woman with a bob haircut stands in profile against a plain white background, smiling warmly over her shoulder. 
A studio full-shot from the back features a model with a dark bob haircut wearing a sleeveless, midi-length dress in deep forest green jacquard. 
A studio full-shot features a woman in an all-black ensemble standing against a stark white background. 
A side-profile fashion photograph shows a model standing against a stark white background wearing a black hooded parka with a subtle tonal floral print. 
A full-length studio photograph captures a person from behind, showcasing a mid-length, black hooded puffer parka with a subtle tonal floral poppy pattern. 
A studio fashion portrait of a model with a neutral expression and sleek, tucked-back dark hair, wearing a black puffer coat with a subtle, oversized dark… 
A full-length product shot of a hooded puffer coat featuring a subtle, tonal black-on-dark-grey floral poppy pattern. 
A full-length studio photograph of a smiling woman with dark hair wearing a long, quilted black puffer coat with a subtle tonal floral pattern. 
A woman stands in profile against a stark white background, showcasing a long, hooded black puffer coat with subtle, tonal floral patterns. 
A full-length studio shot from behind shows a person wearing a voluminous, long puffer coat in matte black with a subtle tonal poppy floral pattern. 
A studio fashion photograph of a person wearing a voluminous, knee-length black puffer coat with a subtle matte tonal floral pattern. 
A long-line black puffer coat featuring a subtle, tonal poppy print is the centerpiece of this studio fashion photograph. 
A full-body studio portrait features a model wearing a long, black quilted puffer coat with a subtle tonal poppy floral pattern. 
A tall person stands with their back to the camera against a plain white background, wearing a long, hooded black puffer coat. 
A woman with her hair in a sleek bun poses in a voluminous black puffer coat against a clean white background. 
A long, charcoal-black puffer coat featuring a large-scale, tonal Unikko poppy floral pattern is displayed flat against a plain light gray background. 
A person stands centered in a full-body fashion shot, wearing a textured, black A-line mini dress with short sleeves and a boat neckline. 
A woman with short, dark wavy hair and a neutral expression looks off-camera in this studio fashion shot against a solid white background. 
A studio product shot features a woman with short dark hair wearing a black, short-sleeved mini dress made from a highly textured, puckered floral matelasse… 
A short-sleeved, black mini dress with an intricate, raised floral jacquard texture creates a monochromatic Unikko pattern. 
A short-sleeved black mini dress with an intricate, raised floral cloque texture creates a subtle play of light and shadow across the garment. 
A side-profile fashion photograph shows a person with a short, dark bob wearing a structured, black jacquard mini dress with an exaggerated A-line silhouette. 
A full-body studio photograph shot from the back shows a person with a short dark bob wearing a black, shift-style mini dress. 
A woman with short, dark hair stands centered against a plain white studio background, wearing a textured black two-piece set consisting of a short-sleeved… 
A close-up portrait shows a woman with dark brown chin-length hair and a subtle smile against a clean white background. 
A black short-sleeved blouse with a textured, jacquard floral pattern is centered against a light gray background. 
A woman with short, dark hair stands in profile against a plain white studio background, wearing a black textured jacquard two-piece set. 
A woman with a dark bob haircut stands with her back to the camera against a stark white background. 
A medium studio shot captures a black, A-line jacquard skirt with a raised, organic floral-like texture. 
A product shot of a black, high-waisted mini skirt with an elasticated waistband and an A-line silhouette. 
A full-body studio photograph features a person with long dark hair wearing an off-white button-down shirt dress patterned with large, tonal Unikko poppy… 
A woman with long black hair stands in a full-length profile view against a bright white background, modeling a cream-colored, long-sleeved mini dress… 
A studio full-shot from behind shows a person with long black hair wearing an off-white, oversized shirt-dress with a subtle, tonal poppy floral print. 
A close-up studio shot highlights the bib-front detail of a long-sleeved, cream-colored button-down shirt. 
A light beige and white long-sleeved button-up shirt dress featuring a large-scale Unikko floral print. 
An East Asian woman with slicked-back hair leans against a weathered log cabin wall, wearing a textured pink and burgundy floral-print bathrobe. 
A yellow ceramic bowl shaped like a stylized cauliflower or leaf sits at the center of a cream-colored square cushion. 
A small, mustard-yellow ceramic dish shaped like a cluster of grapes is centered against a clean, light grey background. 
A vibrant red, heart-shaped ceramic dish is centered atop a square, light-beige fabric cushion. 
A vibrant red, heart-shaped ceramic ramekin or dipping bowl is centered against a clean, light gray background. 
A top-down studio product shot features two white ceramic mugs with vibrant, abstract botanical illustrations of vegetables and flowers in red, yellow,… 
Two white ceramic mugs stand side-by-side, featuring a bold, playful print of stylized broccoli and cauliflower florets in primary and secondary colors. 
A top-down product shot of a round, off-white ceramic plate featuring a bold, abstract watercolor design. 
A collection of ceramic tableware featuring large-scale, watercolor-style floral patterns in deep plum, magenta, and orange on a cream base. 
A single Unikko flower-shaped rug is centered against a clean white background. 
A full-length studio shot of a hanging shower curtain featuring a bold, retro-style Unikko poppy floral pattern. 
A bold graphic pattern of stylized, hand-drawn poppies known as the Marimekko Unikko print, featuring alternating rows of deep red and off-white flowers. 
A top-down studio shot features a matching ceramic set consisting of a small bowl, a mug, and a plate, all adorned with a folk-art style illustration of… 
A high-angle tabletop lifestyle photo features a shiny, glazed red candy apple skewered by a twig on a floral-patterned plate. 
A high-angle product shot features a collection of ceramic tableware arranged on a solid magenta-purple surface. 
A top-down studio shot features a white ceramic plate centered on a plain light gray background. 
A small, handleless white ceramic bowl features a bold, graphic Unikko poppy pattern in dark plum, vibrant pink, and deep red. 
A white ceramic mug features a bold, graphic Unikko floral pattern in cream, light pink, and deep red set against a dark purple background. 
Two white ceramic mugs stand side-by-side, each decorated with whimsical, folk-style illustrations of forest animals. 
A top-down studio photograph features two ceramic plates shaped like animals against a solid terracotta background. 
A close-up studio portrait of a woman with a neutral expression wearing a fuzzy, horizontal striped beanie in black and grey marl. 
A fuzzy knit beanie featuring bold horizontal stripes in solid black and a mottled olive green and brown melange. 
A flat-lay product shot features a black and grey striped fuzzy beanie with a small squirrel patch alongside a brown and grey squirrel-patterned wool scarf… 
Two smooth, egg-shaped ceramic ornaments hang side-by-side from thin brown leather loops against a plain grey background. 
A medium-shot fashion photograph features a smiling woman with short dark hair wearing a coordinated brown and grey knit ensemble against a plain white… 
A high-angle product shot features a reversible wool scarf draped in a 'V' shape against a plain gray background. 
A long, fringed wool scarf is draped to showcase its reversible brown and grey color scheme. 
Two decorative ceramic Unikko flower ornaments hang side-by-side against a stark white background. 
A vibrant red, glass-like decorative plate shaped like a stylized, blooming poppy flower against a plain white background. 
Two ruby red, translucent glass plates shaped like blooming flowers rest on a stark white background. 
A single glass chalice stands centered against a light gray background, featuring a bulbous bowl with a heavily textured, ice-like surface of vertical ridges. 
A deep red apple is perched atop a precarious three-tier pyramid of textured glassware against a muted pink background. 
Three ceramic Unikko-patterned candle holders are lined up horizontally against a plain white background in this minimalist product shot. 
A vibrant ruby red glass bowl shaped like a blossoming flower or a splash of liquid, seen from directly above against a plain light gray background. 
A glass chalice features a clear, textured bowl with vertical organic indentations that create a frosted ice-like effect. 
A polished, chrome-colored Unikko poppy-shaped bag hangs across a model's torso from a thin silver chain. 
A polished, chrome-finish silver clutch shaped like a blooming flower with rounded, bulbous petals. 
A sculptural, polished silver handbag shaped like a blooming flower hangs from a delicate, long silver chain strap against a solid grey background. 
A shiny, silver-toned chrome flower clutch suspended from a long, thin matching chain. 
A high-shine, chrome flower-shaped clutch bag sits center on a matte black textured surface. 
A vibrant red drawstring satin handbag is held behind the back of a woman wearing a cream-colored dress with large black and dark green floral patterns. 
A vibrant red drawstring pouch with a tone-on-tone Unikko poppy pattern is centered against a light gray background. 
A vibrant red drawstring pouch bag stands out against a person wearing a cream and black large-scale floral print dress. 
A vibrant red drawstring pouch features a tonal poppy floral print across its fabric body. 
Two flower-shaped ceramic holders, one in a glossy rust-orange and one in a soft matte white, are positioned vertically on a clean light gray background. 
A light pink, terrycloth bathrobe is covered in a large-scale, dark burgundy Unikko poppy floral pattern. 
A top-down product shot of a rectangular wool blanket featuring a deep burgundy background with a bright orange grid pattern. 
A thick, folded wool blanket features a bold orange windowpane check pattern set against a deep burgundy backdrop. 
Three designer bags are clustered on a soft pink studio floor and wall backdrop. 
A vibrant red, pillowy crossbody bag stands out against a woman's cream dress featuring a bold, black and dark green abstract floral pattern. 
A vibrant red, oval-shaped crossbody bag is suspended vertically against a plain white background. 
A vibrant red crossbody bag is suspended vertically against a plain, light grey background. 
A vibrant red crossbody pouch featuring a subtle tonal floral pattern, suspended by a long, thin matching strap. 
Two small crossbody bags with a subtle tonal poppy floral pattern are shown from an overhead perspective against a solid deep red background. 
A long-haired blonde woman wears a flowy, cream-colored dress featuring a bold geometric pattern of pink stripes and large red blocks. 
A small black crossbody bag with a gathered, cloud-like shape hangs suspended against a flat light grey background. 
A small, black crossbody bag with a subtle tonal floral pattern floats against a solid light gray background. 
A woman with blonde wavy hair stands in a studio shot wearing a short-sleeved, high-neck shift dress featuring a bold geometric pattern of red and pink… 
A flat-lay product shot features a small, rectangular black pouch with a subtle tonal poppy floral pattern across its fabric. 
A deep burgundy, high-shine leather box bag is the focus of this studio fashion portrait, tucked under the arm of a person with dark hair. 
This product shot features a glossy, deep burgundy or espresso patent leather handbag with a rectangular, boxy silhouette. 
A dark, glossy burgundy rectangular shoulder bag with a subtle pebbled leather texture is shown from a three-quarter perspective. 
A glossy, deep burgundy rectangular handbag is centered against a clean white background in this minimalist product shot. 
A trio of dark, structured handbags is displayed against a solid pastel pink background. 
A rectangular black leather handbag features two tall, slim shoulder straps and an embossed Unikko floral pattern across its surface. 
A person stands against a stark white background wearing a black floor-length dress with a large, white-outlined floral pattern. 
A matte black leather rectangular handbag featuring embossed poppy flower patterns is shown from a three-quarter angle. 
A rectangular, black leather handbag with rounded corners and long, slender shoulder straps dominates the center against a plain grey background. 
A side-view fashion photo features a model with slicked-back hair wearing a black knit dress with a large-scale white floral outline pattern. 
A matte black leather crossbody camera bag features an embossed Unikko floral pattern across its rectangular body. 
A black leather camera-style crossbody bag is shown in a three-quarter product shot against a solid light gray background. 
A rectangular, black leather crossbody camera bag features an embossed Unikko floral pattern across its front surface. 
Two oval-shaped crossbody pouches, one vibrant red and one deep black, are arranged diagonally on a matching red matte surface. 
A square, deep burgundy crossbody bag with a textured patent finish and top handle is held by a hand against a patterned dress. 
A square, glossy deep burgundy patent leather crossbody bag is centered against a light grey background. 
A glossy, deep burgundy patent leather camera bag hangs against a neutral, off-white background. 
A small, boxy crossbody bag in a high-shine, deep burgundy or black cherry patent leather. 
A black, square-shaped crossbody bag featuring a debossed tonal floral pattern on its front leather surface. 
A small, boxy black handbag with rounded corners takes center stage, featuring a large, embossed floral motif on its leather front panel. 
A small, matte black square crossbody bag features a large embossed floral pattern on its front panel. 
A square black leather crossbody bag featuring an embossed tonal floral poppy pattern on the front. 
A vibrant red clutch purse with vertical white pinstripes is centered against a light gray background. 
A flat-lay product photo of a fabric kiss-lock pouch featuring vertical stripes in vibrant red and soft pink. 
A flat studio product shot of a rectangular canvas tote bag featuring a vibrant red and light pink vertical stripe pattern. 
A top-down studio product shot of a small fabric coin purse with a bold red and light pink vertical striped pattern. 
A flat-lay product shot of a square fabric tote bag featuring the iconic Unikko poppy pattern in red, white, and pink against a dark navy background. 
A square fabric tote bag features a folk-art style Ketunmarja pattern with foxes, birds, and berries among pine branches. 
A full-body studio portrait features a person with long dark hair facing forward against a white background, wearing an ankle-length cream shift dress. 
A woman stands in profile against a stark white background wearing a voluminous, ankle-length cream dress featuring a bold black Unikko floral print. 
A woman with long black hair is shown from the back wearing a cream-colored, floor-length Unikko poppy print dress with large black floral patterns along the… 
A woman with her hair pulled back into a sleek bun stands against a stark white background in a full-length studio portrait. 
A side-profile fashion photograph of a woman wearing a floor-length cream dress with large, abstract black floral shapes and dark green accents. 
A full-length studio fashion shot features a person from the back wearing a cream-colored maxi dress with short sleeves and a keyhole back. 
A studio portrait features a woman with a slicked-back ponytail and neutral expression, wearing a cream-colored silk top with large, abstract black and dark… 
A close-up studio portrait shows a woman with long, dark wavy hair and a subtle, closed-mouth smile against a stark white background. 
Two shiny silver hair slides are displayed against a plain light gray background. 
A woman with a neutral expression and floral arm tattoos poses in a long, shift-style maxi dress featuring a bold geometric pattern of red, pink, and white… 
A full-body studio photograph features a woman standing against a plain white background in a vibrant, geometric-print maxi dress. 
A studio full-shot of a woman standing in a floor-length, short-sleeved maxi dress featuring a bold geometric pattern of pink and white vertical stripes… 
A side-profile studio shot features a woman with a sleek, braided ponytail standing against a clean white background. 
A studio full-shot from behind shows a person with a long dark braid wearing a maxi-length, short-sleeved dress. 
A close-up studio photograph focuses on a person's torso wearing a short-sleeved dress with a bold geometric pattern of red and pink blocks on a white base. 
A woman stands centered against a stark white background wearing a floor-length, short-sleeved maxi dress featuring a bold, geometric pattern of cream,… 
A woman stands in profile against a stark white background, showcasing a short-sleeved maxi dress featuring a bold, geometric color-block pattern in red,… 
A woman stands facing away from the camera in a white, floor-length silk dress featuring a bold, abstract geometric print in vibrant red and soft pink blocks. 
A medium studio shot of a model wearing a short-sleeved satin midi dress featuring a bold, geometric patchwork of red, soft pink, and white vertical blocks. 
A floor-length, short-sleeved A-line dress featuring a bold geometric pattern of large cream, bubblegum pink, and vibrant red rectangular blocks. 
A polished silver necklace featuring a large, stylized flower pendant with five wide, rippling petals and a central teardrop cutout. 
A person with a bob haircut and a neutral expression sits in a low-angle portrait, wearing a bold blue denim Unikko floral-print shirt and matching trousers. 
A person with a short, auburn pixie cut stands centrally against a solid, deep red studio backdrop. 
A top-down studio shot features two chunky knit beanies and a pair of blue poppy-print mittens arranged on a solid pink background. 
A pair of children's winter mittens in a vibrant cobalt blue features a large-scale navy poppy floral pattern. 
A studio portrait of a woman with black hair smiling joyfully, posing with vibrant blue and navy floral-patterned puffer mittens held near her face. 
A smiling person with dark hair pulled back wears a black puffer jacket featuring bold diagonal white stripes and matching blue patterned mittens. 
A flat-lay product photo displays winter accessories arranged on a solid soft pink background. 
A close-up portrait of a woman with dark skin wearing a vibrant red ribbed knit beanie featuring a small black and white flower patch. 
A vibrant red, ribbed knit beanie stands out against a clean white background. 
A studio product shot features two thick-ribbed knit beanies, one in soft pink and one in vibrant red, positioned side-by-side against a stark white background. 
A woman with a neutral expression and slicked-back hair looks directly at the camera while wearing a vibrant red, oversized button-down coat. 
A high-angle product shot of a royal blue wool scarf featuring the iconic Marimekko Unikko poppy pattern in a darker navy blue. 
A cobalt and navy blue wool scarf featuring a bold, oversized Unikko poppy floral pattern is displayed against a light gray background. 
Two wool scarves with bold floral patterns overlap diagonally on a solid light pink background. 
A pair of crew socks featuring Marimekko's signature bold Unikko floral pattern in two shades of blue. 
A flat-lay product photograph features an assortment of patterned socks scattered across a dark charcoal surface. 
A woman with a buzz cut and a joyful smile stands against a clean white background, wearing a thick, oversized wool scarf with a large-scale floral pattern… 
A long, wool scarf with fringed edges is draped over an invisible support, featuring a reversible large poppy floral print. 
A wool scarf is draped vertically to show its reversible design, featuring large, stylized poppy motifs in dark burgundy and dusty rose. 
A smiling Black woman poses in a close-up studio shot wearing a soft pink ribbed beanie featuring a small black and white flower patch. 
A studio portrait of a young man with wavy light brown hair looking directly forward with a neutral expression. 
A long wool scarf is folded vertically to showcase its reversible design in black and charcoal grey. 
An intense, vertical close-up portrait of a woman with a neutral expression, framed by a grey and light-blue patterned knit hood. 
A shiny silver flower hair clip with a Marimekko Unikko petal design secures the long, dark brown hair of a person seen from behind. 
A shiny silver-colored hair claw clip is shaped like a blooming poppy flower, featuring smooth, polished petals that reflect soft light. 
A woman with dark skin smiles with her eyes closed, wearing a burgundy and pale pink striped knitted balaclava adorned with a small black and white flower… 
A ribbed knit scarf features horizontal stripes of deep burgundy and light pink, folded in half to create a wishbone shape against a solid light gray… 
A studio fashion shot features a woman with long dark hair looking directly at the camera while wearing a vibrant cobalt blue long-sleeved polo sweatshirt… 
A ribbed knit scarf features bold horizontal stripes in maroon and pale pink, shown folded to display two pointed triangular ends. 
A portrait of a smiling Black woman looking down, wearing a pink long-sleeve polo with a gray and black flower graphic on the chest. 
This vertical product shot features a knit beanie with horizontal stripes in maroon and pastel pink. 
A woman with a joyful smile and a side profile view wears a bold, red and blue horizontally-striped ribbed balaclava. 
A vibrant ribbed knit scarf features horizontal red and bright blue stripes throughout its length. 
A studio fashion shot features a woman in an cream-colored fleece zip-up jacket decorated with bold black poppy illustrations and a small 'marimekko' logo… 
A close-up studio portrait of a young person with a neutral expression against a plain white background. 
A vertical portrait shows a person with a neutral expression wearing a thick, ribbed camel-colored beanie with a small black "m" logo patch. 
A camel-colored, ribbed knit beanie is centered against a clean, light grey background. 
A close-up studio portrait of a young person with a neutral expression against a plain white background. 
This studio product shot features a tan or camel-colored ribbed knit beanie centered against a plain light gray background. 
A top-down product shot features two hand-painted ceramic plates positioned on the edges of a vibrant red and light grey background. 
A high-angle, minimalist product shot features two glossy ceramic leaf-shaped dishes resting on a square off-white canvas pouch. 
A vertical tea towel displays a repetitive, whimsical illustration of brown squirrels and dark blue leaves against a white background. 
A full-length bib apron is showcased in a studio product shot against a light gray background, featuring a vibrant, whimsical squirrel and acorn pattern. 
A cream-colored ceramic mug is decorated with a playful, abstract floral pattern in muted autumn tones. 
A white ceramic Oiva mug features a gold-toned, intricate line-art illustration of stylized birds and botanical patterns. 
A white ceramic mug features a detailed, golden-brown folk art illustration of a fox among pine branches and berries. 
This top-down product shot features a small white ceramic plate decorated with an intricate, metallic gold folk-art illustration of two foxes. 
A top-down product shot of a cream-colored ceramic slow-feeding pet mat in a stylized cat-head silhouette. 
A top-down studio shot features a circular white ceramic plate decorated with a bold, poppy floral pattern. 
A white ceramic mug features a bold, graphic Unikko poppy pattern in shades of red, pink, and dark purple against a clean white background. 
A square pillow features the iconic Marimekko Unikko poppy pattern in a cool-toned palette of navy blue and light sky blue against a crisp white background. 
A top-down studio shot of a circular seat cushion featuring the iconic Unikko poppy pattern on a white fabric base. 
A single round dinner plate featuring a large, stylized red poppy with a pink and dark blue center. 
A single, stylized white poppy flower with a pink center and black dot sits at the heart of this deep purple round plate. 
A small white ceramic bowl is decorated with a bold, watercolor-style floral pattern in deep magenta and orange. 
A top-down studio shot features a circular white ceramic plate decorated with a large, watercolor-style floral motif in deep plum, magenta, and a central… 
A rectangular, white ceramic tray with rounded corners features a striking vertical brushstroke pattern across its center. 
A white ceramic mug is centered against a clean light gray background, featuring bold horizontal brushstroke bands in primary and pastel colors.
Download Marimekko’s Brand Skill
A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Marimekko’s guidelines. It starts at SKILL.md, which points to the right file for each task.
It has the guidance, 335 images and the logos. The font files belong to Marimekko Corporation, so they’re left out.
Download the Brand SkillZIP, 31.4 MB
marimekko-brand-skill/
├ SKILL.md
├ README.md
├ references/
│ ├ dos-and-donts.md
│ ├ voice.md
│ ├ editorial-imagery.md
│ ├ product-imagery.md
│ ├ colors.md
│ ├ logo.md
│ └ typography.md
└ assets/
├ images/
└ logos/
Rainbrand’s Brand Agent built this Brand Skill from marimekko.com on 30 Oct 2026. It isn’t Marimekko’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.
Marimekko and its logos are trademarks of Marimekko Corporation. Rainbrand isn’t affiliated with or endorsed by Marimekko Corporation.
Make one for
your brand.
Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date.
- 1
Open the Rainbrand plugin and add it.
Open Rainbrand plugin (opens in a new tab) - 2
Connect your Rainbrand account when asked. It works in ChatGPT and in Codex.
- 1
Open the Rainbrand connector in Claude and add it.
Open Rainbrand connector (opens in a new tab) - 2
Select Connect, then sign in to Rainbrand.
You can also install the Rainbrand Skill (opens in a new tab) or the plugin (downloads in a new tab).
- 1
Add Rainbrand's plugin marketplace in your terminal.
claude plugin marketplace add rainbrandai/rainbrand-skills - 2
Install the Rainbrand plugin, including its Skill and MCP connection.
claude plugin install rainbrand@rainbrand - 3
Start a new Claude Code session, then use /mcp to sign in to Rainbrand.
You can also connect with MCP (opens in a new tab) or install the Rainbrand Skill (opens in a new tab).
- 1
Add Rainbrand to ~/.cursor/mcp.json.
{ "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } - 2
Sign in from the Cursor CLI.
agent mcp login rainbrand
You can also install the Rainbrand Skill (opens in a new tab) or the plugin (downloads in a new tab).
- 1
Create an API key in your account settings, then list your brands.
curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY"
Integrating Rainbrand into your app? Read the API docs (opens in a new tab).
More brand guidelines
See all brands
Chanel brand guidelinesFashion and accessories
Chrome Hearts brand guidelinesFashion and accessories
Dior brand guidelinesFashion and accessories
The brand layer for agents
Rainbrand builds and maintains shared brand context for your agents and products
