Bloom is now Rainbrand

(Brand guidelines) // Finance

Mastercard brand
guidelines

Mastercard’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from mastercard.com.

Download the Brand Skill

About Mastercard

Mastercard connects people, businesses and governments through payment choices and technology that help make commerce secure, simple, smart and accessible. Its purpose-led work centers on connection, opportunity and participation in the digital economy.

The Mastercard Symbol, the two interlocking circles without the name, is the primary brand mark. Use Mastercard’s official artwork and keep it intact: never recolor, outline, stretch, skew, break apart or rearrange its elements.

Use the Symbol in full color. Grayscale and solid treatments belong to the Mastercard Brand Mark and are appropriate only when full-color reproduction is unavailable. On light backgrounds use positive artwork; on dark backgrounds use reverse artwork. Maintain sufficient contrast and clear space, and reproduce every mark at a legible size.

When writing the brand name, use “Mastercard”: uppercase M, lowercase c, no space. Set it in the same typeface as surrounding text. Do not use the Symbol as a letterform or read-through in a headline or body copy.

Mastercard colors

  • Mastercard Red

    Full-color Mastercard Symbol

    HEX
    RGB

  • Mastercard Yellow

    Full-color Mastercard Symbol

    HEX
    RGB

  • Mastercard Orange

    Overlap of the circles in the Symbol

    HEX
    RGB

  • Near-black

    Text and primary buttons

    HEX
    RGB

  • Warm off-white

    Page backgrounds

    HEX
    RGB

  • Accent orange

    Website accent for eyebrows, links and highlights

    HEX
    RGB

Mastercard fonts

  • Mark for MC

    Headings · 500, Body · 450

Font names only. The Brand Skill download doesn’t include font files.

Mastercard’s voice

Write with optimism and purpose. Put people and the opportunities technology creates at the center. Explain benefits plainly, with confidence grounded in what the product or service actually does. Use inclusive language and connect individual experiences to broader participation and progress.

  • “Powering economies and empowering people”
  • “Unlocking potential for people, businesses and governments, all around the world”
  • “Connection is Priceless”
  • “We are dedicated to unlocking the potential of every individual”

Dos and don’ts

Do

  • Use official Mastercard artwork, preserve its proportions and colors, and give it clear space and sufficient contrast.
  • Write the name as “Mastercard”, with a lowercase c and no space, in the same typeface as surrounding text.
  • Lead with the human benefit, use direct language, and connect innovation with security, choice, inclusion or opportunity where relevant.
  • Keep visual and written communication clear, confident and welcoming.

Don’t

  • Don’t recolor, outline, distort, crop, separate or rearrange official Mastercard marks.
  • Don’t use the full-color Mastercard Symbol in grayscale or another color treatment.
  • Don’t place the Symbol as a read-through in a headline or body copy.
  • Don’t overstate a product benefit or rely on vague claims when a specific, understandable benefit is available.

Mastercard imagery

328 images from mastercard.com, in 2 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Lifestyle imagery

162 images

Favor people-centered photography that presents technology and commerce as part of real life. Mastercard’s website shows individuals, families, colleagues and small-business owners in natural settings, often sharing a moment or using a phone, card, tablet or payment device. The tone is warm, candid and optimistic; represent people and places with breadth and dignity.

  • A small, fuzzy golden-brown toy poodle with curly synthetic fur stands in profile facing right.
  • A close-up horizontal photo captures a family peering curiously through a glass storefront window during the holidays.
  • A woman with vibrant curly red hair smiles while wearing white over-ear headphones in a bustling train station.
  • A medium shot captures Jimmy Donaldson, known as MrBeast, speaking animatedly from a tan armchair on a dark stage flanked by two other men in a panel…
  • A young woman with long blonde hair looks down at an orange smartphone in her hands, her face in a soft, focused profile.
  • A close-up photograph captures a contactless payment moment between a customer wearing a silver smartwatch with a white band and a person holding a sleek,…
  • A smiling Black woman with short hair and thick-rimmed glasses sits in the passenger seat of a vehicle, looking down at a smartphone in her hand.
  • A woman with long, silver hair looks down as a stylist with dark curly hair adjusts the tie-waist of her flutter-sleeve, blush-toned wrap dress.
  • A silver credit card with a brushed metallic finish floats diagonally against a vibrant, glowing orange and red gradient background.
  • A bearded Lionel Messi sits in a cream-colored armchair against a minimalist, off-white studio backdrop.
  • A minimalist vertical graphic features a dark grey to black radial gradient that lightens toward the top right corner.
  • A dark, minimalist graphic background features a smooth gradient transitioning from charcoal black on the left to a lighter slate grey on the right.
  • A candid vertical photograph of a joyful East Asian family playing together on a beige sofa in a sun-drenched living room.
  • A cheerful family of four plays together on a light-colored sofa in a sun-drenched living room.
  • In this high-angle photograph, two baristas in black aprons work in a bright, modern coffee roastery.
  • A smiling woman with curly dark hair stands behind a cafe counter, looking down at a silver tablet held in her hands.
  • A close-up photograph captures a man with a beard and black cap peering through the thin spokes of a bicycle wheel he is holding.
  • A medium shot of an older man with a gentle expression wearing a brown fedora and a vibrant burnt-orange sweater as he looks down at his smartphone.
  • In a bright, modern office, a man in a rust-colored button-down shirt stands in the center of a circle, gesturing broadly as he speaks to a diverse group of…
  • A close-up portrait shows a Black woman with a bright, wide-toothed smile and a white headwrap, set against the busy backdrop of a market stall.
  • A close-up photo captures a person in a tan coat paying for a purchase by holding their smartphone over a white contactless card reader.
  • A smiling Black woman with long locs and braces wears blue nitrile gloves while operating a large commercial juicer or blender in a bright kitchen.
  • A vibrant photo of two women collaborating in a bright, modern office with a curved, dark teal header framing the scene.
  • A focused female baker in a white chef's coat and grey apron works behind a glass deli counter, her attention fixed on the task at hand.
  • A close-up photo shows a person with deep-toned skin holding a black TECNO feature phone, using its calculator app over a wooden surface.
  • A close-up photograph featuring a diverse group of young adults huddling together and laughing while looking at a smartphone held by a man in a corduroy jacket.
  • Two interlocking solid circles form a flat graphic logo, with a vibrant red circle on the left and a bright yellow-gold circle on the right.
  • A woman with long, curly dark hair and round glasses smiles while looking down at her smartphone in a modern, glass-walled office.
  • A medium close-up of Mark Frey, a man in a blue textured blazer and white collared shirt, looking directly at the camera with a neutral expression.
  • A medium close-up of Manoj Verma, identified by on-screen text as the Chief revenue officer at TabaPay, who is speaking directly to the camera.
  • A headshot-style video frame captures Sam Yoelin, a man with curly dark hair, thin glasses, and a mustache, smiling warmly in a black sweater.
  • A medium close-up of Hamed Arbabi, the 'CEO and founder of VoPay', wearing a dark blazer over a white shirt and gold-rimmed glasses.
  • A focused warehouse worker with glasses leans over a pallet wrapped in plastic within a large, dimly lit industrial space.
  • A smiling Black woman with green glasses and a patterned shirt under a brown grid-patterned apron holds a tablet while looking up at shelves in a sunlit…
  • A food delivery cyclist in a red hoodie and helmet checks his smartphone while sitting on his bike against a glowing city sunset.
  • A woman with voluminous dark curls and a bright, joyful smile looks down at her smartphone while seated on a brown tufted leather sofa.
  • A man with a neat beard and glasses smiles as he looks out a bright window from behind a laptop.
  • A young East Asian man in a striped t-shirt stands on a covered city walkway at night, his face illuminated by the glow of the smartphone he is using.
  • A high-angle aerial photograph of a sprawling coastal city skyline is framed within a semi-circular archway at the bottom half of the image.
  • A woman with a vibrant afro and a joyful smile looks away from her laptop while writing in a notebook.
  • A close-up photo captures a jubilant female graduate with long dark hair and a mortarboard cap laughing as she tightly hugs an older woman with short gray hair.
  • A medium shot shows a young woman with long, wavy brown hair smiling while using a silver smartphone.
  • A close-up photograph features a delivery courier with long, curly brown hair wearing a vibrant red windbreaker and a large matching thermal backpack.
  • A smiling, bearded young man with dark hair looks down at his smartphone while standing outdoors.
  • A smiling young woman in a vibrant orange sweater checks her smartphone while holding a takeout coffee cup and a red shopping bag.
  • Seen from behind, a person with short brown hair wearing a blue and gray plaid shirt sits at a desk facing a large monitor filled with lines of computer code.
  • A woman with long braids and a tan apron leans over a laptop in a bright, sunlit plant nursery.
  • A close-up photograph features a person's hand holding a sleek, dark smartphone horizontally against a sunset backdrop.
  • A man in profile wearing glasses and a backpack leans in toward a facial recognition payment terminal in a store.
  • A smiling person with a shaved head and a bright yellow sweatshirt lies on their stomach on a bed, engaged in multitasking.
  • A close-up lifestyle photograph captures a woman smiling while typing on a silver laptop at a cafe.
  • A close-up photograph captures a man in a light blue blazer and button-down shirt smiling as he signs a document with a blue pen.
  • A professionally dressed woman in a pinstripe suit and a man in a white button-down shirt lean over a conference table to shake hands in a warm, amber-lit…
  • A close-up profile shot of a woman looking out an airplane window, bathed in the warm, golden light of a setting sun.
  • A medium shot of a young man with dark hair in a striped t-shirt looking down at his smartphone with a slight smile.
  • A smiling young person with dark hair sits on a messy bed, looking at a smartphone while a tan and white beagle rests its paws on their lap.
  • A man in a grey t-shirt and light blue shorts lifts a young boy clutching a football in a sunny backyard while a woman in a red dress takes a photo in the…
  • A casual family portrait shows a smiling man in a blue polo and baseball cap standing beside a woman holding a toddler in a black outfit.
  • A medium shot shows a young woman with long, light brown hair looking down at her smartphone while holding a credit card, suggesting she is making an online…
  • A Black woman with curly hair sits on a plush red armchair, holding a smartphone and gazing upward with a thoughtful expression.
  • A blonde woman in a magenta blazer looks thoughtfully out of a large window in a modern office, holding a digital tablet and stylus.
  • A woman with her hair tied back, wearing a khaki t-shirt and white apron, looks pensively at a laptop while holding a pen to her chin.
  • A woman with light brown hair and a yellow cable-knit sweater sits on a light grey couch, focused on her smartphone.
  • A dark-haired woman with a slight, confident smile gazes thoughtfully out of a reflective office window.
  • A woman with short curly hair and a mustard cardigan leans forward to point at a computer monitor, her focused expression reflecting active collaboration.
  • A man with dreadlocks and glasses sits cross-legged against a perforated metal wall, his face illuminated by harsh, angular sunlight.
  • A woman with curly brown hair smiling down at her smartphone is the focal point of this warm, low-lit indoor photo.
  • A focused middle-aged woman with grey hair pulled back in a loose bun gazes thoughtfully into the distance against a cityscape backdrop.
  • A medium shot of a smiling Black woman with voluminous, tight curls standing in a brightly lit indoor space, perhaps a lobby or office.
  • A dark-haired woman in a textured grey blazer gazes thoughtfully into the distance, her reflection captured in a large glass window.
  • A woman with dark hair tied in a bun stands on an elevated balcony, looking out over a dense cityscape of glass skyscrapers.
  • A high-angle bird's-eye view captures a woman in a dark business suit walking down a concrete spiral staircase nestled against a lush green forest.
  • A man in a light gray long-sleeve shirt and a woman in a bright orange textured knit sweater and glasses smile warmly while looking at a laptop held between…
  • A medium close-up of a young woman with long braids and yellow-tinted glasses focused on a tablet in a futuristic walkway.
  • A woman with glasses and dark hair pulled back holds a silver laptop while gazing upward with a focused expression in a dark, high-tech environment.
  • A medium shot captures a blonde woman and a dark-haired man in professional attire having a conversation in a bright, modern office hallway.
  • A close-up photograph features a hand with rings on its fingers reaching out to touch a glowing orange LED grid.
  • A smiling male barista with curly hair and a beard stands behind a coffee shop counter, holding a tablet while looking off-camera.
  • A smiling Black man sits on a tufted beige sofa, holding a remote control and a round kraft paper food bowl.
  • A close-up photograph captured from behind a black car shows a person's arm reaching out of the window to receive a small brown paper bag at a drive-thru.
  • A vibrant lifestyle photo of a laughing woman with an afro and glasses wearing a tiger-print jacket, centered in a group of friends.
  • A close-up photograph features a bearded man in a light blue button-down shirt gesturing with an open palm toward something off-camera.
  • A white headline reads 'The Total Economic Impact™ of Mastercard SpendingPulse' on a black background, with 'FORRESTER CONSULTING RESEARCH' and a small…
  • A focused middle-aged woman with shoulder-length brown hair wears a vibrant red blazer over a white button-down shirt as she works on a silver laptop.
  • A vibrant orange sunset glows directly over a silhouette of solar panels in a wide field.
  • A wide lifestyle photograph captures a family exploring mossy tide pools at golden hour.
  • A high-angle aerial photograph captures a technician in a bright orange jumpsuit and white hardhat walking along a narrow metal walkway amidst rows of solar…
  • A close-up photograph of an East Asian female engineer meticulously inspecting intricate machinery with a small tool.
  • Bold white sans-serif text reading "Discover.
  • A wide lifestyle photograph captures a smiling Black woman with curly hair walking through a leaf-strewn park on a wet day.
  • The silhouette of a man stands with his back to the camera, facing a massive, luminous screen displaying a vibrant explosion of orange, pink, and yellow powder.
  • An aging hand with visible texture reaches out to tap the dark screen of a black smartwatch.
  • A man with a prosthetic leg gives a woman a piggyback ride along a cobblestone riverside path at sunset.
  • A woman in a thick yellow knit sweater leads a conversation with a diverse group of people in an outdoor, sun-drenched garden.
  • A man in a dark jacket and trousers rides a red kick scooter across the vast, white-tiled floor of a bright, modern atrium.
  • A woman with long, dark hair and gold hoop earrings smiles warmly as she cradles a white puppy in a close-up candid photo.
  • A man and a woman sit together at a round wooden table in a modern, open-plan office, both focusing on a single open laptop.
  • A candid lifestyle photograph framed within a bottom-aligned semi-circle shows two women collaborating over a laptop in a modern office or cafe setting.
  • A bald man in a dark suit and brown tie gestures expansively while speaking at a panel event.
  • A high-angle digital illustration of the Earth at night, centering on North and South America illuminated by glowing city lights.
  • A man and a woman with curly hair laugh together while sharing coffee and pastries inside a café, viewed through a window that reflects the urban streetscape.
  • A medium close-up photo shows a Black man smiling as he unlocks his smartphone using facial recognition technology.
  • A medium shot shows a young Black man with a textured afro looking down at a small tablet while walking through a city at dusk.
  • A woman with dark curly hair and a subtle smile sits outdoors on a wooden patio, focused on her laptop.
  • A close-up profile of a woman's face is illuminated by shimmering orange digital data and binary code patterns projected across her skin and round glasses.
  • A close-up, angled shot focuses on a dating app profile displayed on a smartphone screen.
  • A close-up photograph focuses on a person's hands holding and using a sleek silver tablet.
  • A woman with brown bangs wearing a yellow shirt shares a playful, laughing moment with a man in a white t-shirt over a meal in a kitchen.
  • A close-up photograph captures the pure joy of sports fans cheering in a crowded stadium.
  • A vibrant concert photograph captures a massive crowd with their hands raised amidst a shower of glittering confetti.
  • A close-up photograph focuses on a white golf ball resting on the edge of a hole on a vibrant green putting green.
  • A high-angle photo captures an elegant fine-dining table set for dinner against a floor-to-ceiling window overlooking a glowing city skyline at dusk.
  • A smiling couple, a Black woman with her hair in a bun holding a white mug and a salt-and-pepper bearded man looking at a smartphone, are framed within a…
  • A top-down lifestyle photo features a hand holding a smartphone over a sleek black desk.
  • A woman with voluminous, dark curly hair and a warm smile looks down at a red smartphone in her hands.
  • A close-up shot focuses on a person's hand holding a smartphone displaying an e-commerce checkout screen for 'KICKS'.
  • A close-up lifestyle photo captures a father and his young son lying on their stomachs on a white bed, both gazing intently at a tablet screen.
  • A close-up photograph features a man with glasses and a woman with an afro smiling while walking down a sunlit city street.
  • A smiling man jogs through a sun-dappled park, with a large Mastercard credit card graphic floating in the foreground.
  • A white Mastercard debit card featuring the name "Lee M.
  • A smiling grandmother with short grey hair sits on a grey couch, warmly embracing two young grandchildren in a brightly lit home.
  • A close-up shot features a person's hand with dark skin holding a minimalist, white Mastercard against a blurred light brown wooden floor background.
  • A close-up, warm-toned portrait of a person with a rainbow flag painted on their cheek, wearing a matching striped headband and a small nose stud.
  • A close-up action shot captures the moment a soccer player in red shorts and socks prepares to kick a white ball on a lush green field.
  • A middle-aged man with a salt-and-pepper beard laughs and cheers enthusiastically from stadium bleachers, flanked by a diverse group of fans.
  • A man with a bun and a woman in a striped sundress smile while preparing food on a wooden dock at sunset.
  • A cheerful bearded man in a straw hat and black apron smiles broadly while holding open the service window of a white food truck.
  • An extreme close-up photo shows a person's wrinkled hand using an index finger to tap the screen of a large, black and silver smartwatch.
  • A close-up digital illustration of multiple stacks of gold coins resting on a reflective surface against a dark background.
  • A high-angle bird's-eye view captures a customer's hand extending a dark blue Mastercard toward a card reader held by another person over an orange circular…
  • A smiling young woman with blonde hair stands in a brightly lit grocery store aisle, focused on the smartphone held in both hands.
  • A smiling Black woman with curly hair leans over a seated Black man, embracing him as they gaze affectionately at one another.
  • A glowing amber-orange digital map of the world features interconnected nodes and light streaks pulsating over South America and Africa.
  • A man wearing glasses is seen from behind his shoulder, his hands typing on a silver laptop resting on a rustic wooden desk.
  • A dark-themed flat vector illustration depicts several faceless professional figures collaborating over floating data visualizations.
  • A smiling man with a forearm tattoo and sunglasses looks down at a bright red smartphone while carrying several red shopping bags over his shoulder.
  • A smiling young woman with curly hair stands outside a coffee shop, her eyes focused on a white smartphone in her hands.
  • A smiling Black man and woman share an affectionate moment indoors while shopping online with a laptop and a blue credit card.
  • A laughing woman with voluminous curly hair and sunglasses leads a smiling man by the hand through an outdoor shopping plaza.
  • A medium-close-up photo shows a middle-aged East Asian man in a dark plaid suit, white shirt, and polka-dot tie smiling warmly during an interview.
  • A woman with straight dark hair laughs joyfully while reviewing a document with a colleague at a wooden table.
  • A young Asian woman reacts with intense joy and triumph to a notification on her smartphone while seated on a light-colored sofa.
  • A stylish couple walks arm-in-arm past upscale city storefronts, laughing and carrying tan paper shopping bags.
  • An older Black couple laughs together while looking at a tablet in a brightly lit, modern living room.
  • A man in glasses and a grey button-down shirt hands a yellow adhesive note to a seated colleague during a brainstorming session.
  • A close-up circular portrait of a young woman smiling warmly as she looks down at her smartphone.
  • A circular lifestyle photograph features a man with a beard and hair tied back smiling widely while holding a smartphone and a black credit card.
  • A man with a bun and short beard sits on a grey sofa, laughing heartily while holding a black credit card and a smartphone.
  • A man in a light blue patterned shirt and glasses stands at a table, handing a small blue sticky note to a seated woman with blonde hair.
  • A close-up photograph of a young Black man with short blonde hair and a nose ring, focused on his smartphone with a slight smile.
  • A smiling, grey-haired woman in a pink plaid shirt uses her smartphone to make a digital payment to a young male farmer at an outdoor market stall.
  • A woman with a bright, dimpled smile and long dark hair sits at a conference table, wearing a black blazer over a green blouse.
  • A cheerful young East Asian boy and girl walk across a bridge in the foreground, their faces lit by soft, golden-hour sunlight as they smile at each other.
  • A wide-angle aerial landscape photo of a dense, tropical rainforest at sunrise.
  • A minimalist line-art icon features an orange globe with a grid of latitude and longitude lines floating just above a pair of cupped, protective hands.
  • A smiling, grey-haired woman in a pink plaid shirt uses her smartphone to make a digital payment to a young male farmer at an outdoor market.
  • A joyous woman in a bright yellow tank top lies back on a white sofa, laughing as she lifts a curly-haired young girl in denim overalls into the air.
  • A wide composite graphic features a smiling Black man in an orange polo and glasses holding a tablet for a woman with long curly hair to see.
  • A Black woman with short, natural curls laughs joyfully while wearing white over-ear headphones and holding a smartphone.
  • A cheerful senior woman with blonde hair tied back laughs while using her smartphone in a bright, modern living room.
  • Three smiling friends sit around a cafe table, captured in a bright, medium-wide shot as they laugh while looking at a white smartphone.
  • Seen through a glass window with soft reflections of green trees, a woman with glasses and bangs sits at a table while talking on her smartphone.

Product and graphic imagery

166 images

Use Mastercard’s circles, product visuals and interface imagery to make payment and technology concepts concrete. Keep the Mastercard identity intact.

  • A minimalist charcoal-gray background features large, overlapping circular shapes in slightly lighter shades of dark gray.
  • A minimalist graphic features the Mastercard logo on the left, consisting of two overlapping circles in vibrant red and yellow, creating an orange center.
  • This graphic asset features a red and yellow Mastercard logo on the left and a green checkmark inside a circle on the right.
  • A minimalist graphic against a solid dark grey background features two primary elements: the Mastercard logo on the left and a green checkmark icon on the…
  • A digital graphic set against a deep black rectangular field featuring two iconic symbols.
  • A Mastercard logo, consisting of overlapping red and orange circles, is placed atop a dense pattern of horizontal black stripes.
  • A horizontal red graphic features the Mastercard logo on the left, consisting of overlapping red and yellow circles.
  • A Mastercard logo, consisting of overlapping red and yellow circles, is centered within a rectangular border made of teal dotted lines.
  • A technical brand graphic displays the Mastercard logo with three teal dashed lines indicating color specifications.
  • A technical brand guide graphic illustrates the grayscale color palette for the Mastercard logo on an off-white background.
  • A black Mastercard logo, consisting of two interlocking circles and lowercase sans-serif text, is enclosed within a dashed teal rectangular border.
  • A clean, minimalist graphic featuring black text on a light off-white background that reads "Apply now" above the phrase "Get the Mastercard that's right for…
  • A clean graphic on a light beige background featuring the bold black headline 'Apply now'.
  • Three flat graphic icons are arranged horizontally, starting with the Mastercard logo featuring overlapping red and orange circles.
  • Three horizontal graphics depict a payment and verification sequence, starting with the Mastercard logo of interlocking red and yellow circles on a black…
  • A white Mastercard credit card is depicted head-on with a subtle textured micro-dot pattern and a soft gray arched graphic.
  • A white Mastercard credit card features a minimal design with a subtle, light-gray arched pattern and a fine black line intersecting the lower right.
  • Three Mastercard credit cards are stacked diagonally against each other, featuring a white card on top, a silver card in the middle, and a dark navy card at…
  • A split-pane graphic features a white left side with the text 'Enabling small shops to serve local communities' in a thin black font above a small red and…
  • A promotional graphic featuring a black Mastercard branded for ' Partner Program' against a light gray background with thin, arched line art.
  • A promotional graphic on a light beige background features a thin-font headline, 'Introducing the Partner program Mastercard.
  • A digital graphic advertisement for the Partner program Mastercard, featuring a sleek black credit card with silver chip and Mastercard logo on a light beige…
  • A clean promotional graphic features the large olive green text '3x rewards on the things you love' against a light cream background with a subtle sweeping arc.
  • A vertical graphic composition shows a series of rectangular payment stickers on a glass door.
  • A minimalist graphic depicting a vertical rectangular surface, possibly a modern door or panel, in light beige and white tones.
  • A minimalist flat illustration depicts a point-of-sale terminal in muted off-white tones.
  • A minimalist flat illustration of a white and grey payment terminal device.
  • A sleek dark navy blue debit card graphic features a subtle, semi-circular white dotted pattern and a thin white curved line arcing across the top right.
  • A technical graphic showcasing the minimum size specifications for a red and orange interlocking circle logo.
  • A sleek navy blue debit card graphic featuring a subtle, arcing radial gradient and a thin white curved line crossing the upper right corner.
  • A minimalist dark navy credit card graphic features rounded corners and a clean matte finish.
  • A technical graphic illustrates the logo placement on a light grey Mastercard credit card.
  • A dark charcoal credit card with rounded corners features the "AnyBank" logo in the top left and a Mastercard symbol in the bottom right.
  • A small graphic illustration of a dark matte charcoal credit card, featuring a red and orange Mastercard logo in the bottom right corner.
  • This graphic displays two UI interface steps for adding a credit card, topped with a green checkmark icon in a circle.
  • A vertical digital graphic of a retail product page features a green checkmark icon at the top above a 'Product page' banner.
  • A clean UI design of a checkout page displays a successful green checkmark icon above a 'Payment method' header.
  • A digital UI graphic of a mobile e-commerce checkout screen features an orange 'Checkout' button beneath a pair of black Aviator Sunglasses.
  • A digital UI graphic of a mobile checkout screen features a lime green checkmark in a circle at the top.
  • A digital graphic of an e-commerce checkout page displays a summary for Aviator Sunglasses priced at $49.99.
  • A set of minimalist flat illustrations depicts a digital payment ecosystem across a smartphone, smartwatch, smart refrigerator, and a laptop checkout screen.
  • A clean digital interface mockup for 'Merchant x' displays a pair of black eyeglasses priced at $49.99.
  • A minimalist black and grey line art illustration depicts the journey through a frictionless grocery store across three stages labeled A and B.
  • A vertical digital confirmation screen graphic features a top beige banner with the word 'Confirmation' in a thin, dark font.
  • A clean digital receipt graphic is presented on a white card with a light beige border.
  • A dark slate-blue World Mastercard graphic is displayed with a metallic EMV chip and a curved, white hairline arc sweeping across its textured surface.
  • A woman with a joyful, laughing expression sits before an open laptop, her hands clasped in front of her face as if in celebration or excitement.
  • A minimalist flat line icon depicts mobile payment or a digital transaction.
  • A minimalist flat line icon of a computer monitor rendered in dark gray.
  • A minimalist flat vector icon of a currency coin featuring a bright orange dollar sign encased in a thick, slate gray circular outline.
  • A vertical graphic shaped like a keyhole with a thick dark blue border contains the National Privacy Commission seal and text.
  • A close-up photograph features a Black man with a short beard and a wide, gentle smile as he looks down at a red smartphone held in both hands.
  • A minimalist graphic icon featuring a simplified human figure rendered in gray line art.
  • A minimalist flat graphic icon featuring an orange checkmark outlined in white, set within a thin grey circular border.
  • A minimalist flat-style icon featuring an orange central ring connected to five smaller peripheral rings by thin gray lines.
  • A minimalist flat vector icon depicting a network of nodes connected to a central figure.
  • A minimalist flat illustration features a central bank icon with four columns and an orange-tipped roof, radiating thin orange and grey lines to smaller…
  • A wide behind-the-scenes photograph shows a video production setup in a modern office with three men sitting in cane-back chairs for an interview.
  • A minimalist flat graphic featuring a thick grey outline of a globe with latitude and longitude lines punctuated by small circular nodes.
  • This minimalist graphic icon features a grey outline of a smartphone with a prominent orange and light-peach document hovering to its left.
  • A minimalist flat graphic depicting a large grey fingerprint with a padlock in the bottom right corner.
  • A minimalist, flat line-art icon featuring a grey stick figure running towards a large peach-colored money bag.
  • A minimalist graphic icon featuring a bold orange checkmark centered within a gray shield outline.
  • A minimalist graphic icon featuring two interlocking curved arrows forming a circle to represent a refresh or cycle process.
  • A minimalist line-art graphic shows a hand with an extended index finger tapping a smartphone screen.
  • A woman with a ponytail reaches out to touch a glowing interface of orange data points and streaks of light.
  • A deep bronze graphic features the phrase 'CIRCLE OF HONOR' repeating in concentric, spiraling rings that dominate the right half of the wide frame.
  • A high-angle overhead photo looks down into the geometric spiral of an outdoor concrete staircase with white railings, where a woman in a dark business suit…
  • A close-up photograph features a man with short dark hair and a light beard, smiling warmly while looking off-camera.
  • A square, vibrant red Virgin Money sign is the focal point of this outdoor photograph, mounted on a tan building facade.
  • A vibrant outdoor photo captures the entrance of Hershey's Chocolate World, set against a red brick building with large grid windows.
  • A 'Competitor Leaderboard' graphic for 'Agentic Commerce Payments Infrastructure Vendors 2026' is set against a dark red, swirling abstract background.
  • A high-angle aerial photograph captures the dense skyscrapers of downtown Los Angeles bathed in the golden, hazy glow of sunset.
  • A vertical photo features an amber-colored hourglass balanced atop a stack of colorful books, with white sand pooled at the bottom.
  • A man in glasses and a dark sweater gestures toward a concrete pillar covered in colorful adhesive notes during a brainstorming session.
  • A high-angle aerial photograph captures the dense skyscrapers of downtown Los Angeles bathed in the intense, hazy glow of a golden sunset.
  • A woman with long dark hair, wearing a vibrant orange puff-sleeve blouse and black trousers, leads a presentation or discussion with a confident smile and…
  • A minimalist, two-tone icon featuring a dark gray line-art cloud floating above an orange network diagram.
  • A minimalist, flat line-art icon featuring a dark gray shield outline with a vibrant orange checkmark centered inside it.
  • A minimalist line icon of a globe represents global connectivity through a circular grid of grey longitudinal and latitudinal lines.
  • A flat minimalist icon of a hub-and-spoke network diagram featuring a central orange ring node.
  • A minimalist line-art icon features a grey outlined hand touching a grey outlined smartphone screen.
  • A minimalist line-art icon depicting mobile money transfer or payment.
  • A minimalist, flat-style vector icon featuring a dark gray magnifying glass tilted at a diagonal angle.
  • A minimalist line-art icon featuring a dark gray globe grid with an orange map pin positioned on its upper right edge.
  • A minimalist line-art icon depicting currency exchange.
  • A minimalist line-art icon depicting a hand snapping its fingers.
  • A minimalist line-art icon features a simple, gray-outlined hand holding an orange-framed rectangular card.
  • A minimalist graphic icon featuring a bright orange 'X' centered within a gray line-drawn shield.
  • A square graphic with rounded corners featuring a vertical linear gradient.
  • A minimalist graphic consisting of a solid, deep teal-green square with soft, rounded corners.
  • A solid deep crimson red graphic element in a square format with prominently rounded corners.
  • A minimalist line-art graphic features two orange interlocking circles inside a rectangular frame, symbolizing a Venn diagram or union.
  • A minimalist, flat line-art icon depicting a storefront with a scalloped awning and a simple rectangular display window.
  • A minimalist, geometric line-art icon of a government building or capitol building, featuring a tiered structure with a central dome.
  • A minimalist flat graphic depicting a cityscape or architectural data structure using bold geometric lines.
  • A minimalist gray line icon depicting a neoclassical building, such as a bank or courthouse, with a prominent triangular pediment.
  • A minimalist, two-tone icon of an open umbrella shown in a flat graphic style.
  • A minimalist line art graphic featuring a bright orange globe with vertical and horizontal longitude and latitude lines.
  • A glowing amber digital padlock sits at the center of a complex, futuristic data interface.
  • A matte dark grey Mastercard World credit card floats at an angle against a vibrant, glowing orange gradient background.
  • A sleek, matte black World Elite Mastercard floats diagonally against a vibrant, out-of-focus orange gradient background.
  • A sleek, black brushed-metal Mastercard floats diagonally against a vibrant, out-of-focus orange and red backdrop.
  • Two Mastercard credit cards are layered diagonally on a solid olive-green background.
  • Three white Mastercard cards are fanned out against a solid black background, showcasing different card types.
  • A matte black Mastercard credit card floats against a dark background, framed by a soft neon rainbow glow around its edges.
  • A minimalist black line icon depicting a computer monitor with a padlock in the foreground.
  • A minimalist black outline icon of a locked padlock.
  • A minimalist black line icon featuring a thick-bordered shield shape with a pointed base.
  • A close-up graphic of a computer monitor displays a retail product page for black slate plaid pants.
  • A close-up lifestyle photo shows a pair of hands holding a tablet displaying a 'Choose your card' checkout screen.
  • A close-up shot focuses on a person's hand holding a smartphone that displays an 'Order completed' confirmation screen from an e-commerce app.
  • A minimalist graphic of the Mastercard logo, featuring two large, overlapping circles in vibrant red on the left and bright yellow on the right.
  • A minimalist graphic icon depicts a hand holding a rectangular credit card.
  • A minimalist graphic icon featuring three horizontal gray slider bars.
  • A minimalist line-art graphic of a hand snapping its fingers, rendered in a medium grey outline.
  • A minimalist line-art graphic featuring a grey smartphone with a human profile icon centered on its screen.
  • A minimalist black line icon depicting a central hub-and-spoke network.
  • A minimalist black line art icon depicts a computer processor chip with a central Venn diagram.
  • A black-and-white minimalist line graphic depicts a stylized human figure jump-roping.
  • A bold black line-art icon featuring two interlocking circles at its center, resembling a Venn diagram.
  • A minimalist, multi-colored line icon depicting a presenter or teacher at a board.
  • A minimalist, flat line icon features a grey stylized human torso and circular head centered between four bright orange arrows.
  • A minimalist, two-tone icon features an orange heart centered above two gray cupped hands.
  • A minimalist linear icon combining e-commerce and technology, featuring a stylized computer monitor and a shopping cart.
  • A minimalist, flat-style icon of an identification card framed by a thick, dark gray rounded border.
  • A minimalist flat graphic illustration of a credit card outlined with a thick grey border.
  • A minimalist, flat vector icon of a calculator rendered with bold, rounded outlines.
  • A minimalist flat graphic icon depicting a stylized hand positioned beneath a flying dollar coin.
  • A minimalist linear graphic representing a network of connections centered on a person icon.
  • This flat, circular graphic icon features two interlocking orange rings at its center, resembling a Venn diagram.
  • A vibrant color gradient graphic transitions smoothly from a deep reddish-orange on the left to a brighter, yellow-toned orange on the right.
  • A smiling Black man in glasses and an orange polo shirt shows a digital tablet to a woman with curly blonde hair who is holding a light blue mug.
  • A minimalist Mastercard logo featuring two overlapping solid circles.
  • This graphic features two overlapping circles, one vibrant red on the left and one bright yellow on the right, which blend into an orange almond shape where…
  • A horizontal collage of three photographs highlights global connectivity and commerce.
  • This wide panoramic collage features twelve separate square and rectangular photographs of diverse individuals in various professional and casual settings.
  • A clean, horizontal graphic featuring the word 'Mastercard' in a black, sans-serif font on the left side.
  • A horizontal graphic featuring the word 'Mastercard' in a black, sans-serif font followed by a registered trademark symbol.
  • The black sans-serif text "MasterCard" is positioned to the left of a red circular icon on a flat layout.
  • A horizontal graphic featuring the text "Master card" in a clean, black sans-serif font on the left.
  • A minimalist graphic logo featuring the text "Master-card" in a clean, black sans-serif font.
  • A horizontal minimalist logo featuring the black, sans-serif wordmark "Cartamaestra" in a clean geometric font.
  • The lowercase black text 'mastercard' in a clean sans-serif font sits to the left of a red circular icon.
  • Two white Mastercard credit cards are layered at an angle, showing both the front and back against a clean background.
  • A horizontal digital banner promotes a credit card application against a light grey background with a subtle diagonal gradient.
  • A wide promotional banner for a credit card features the text 'Sign up for Partner program card.' on a light gray background with a subtle diagonal wave.
  • A horizontal digital graphic features the Mastercard logo, with its overlapping red and orange circles, positioned on the left.
  • A payment method UI element featuring a dark gray rounded square icon on the left containing the red and orange overlapping circles of the Mastercard logo.
  • A horizontal graphic shows the Mastercard logo with its red and orange overlapping circles next to the black text '....1234'.
  • A grayscale Mastercard logo featuring two overlapping circles and the lowercase wordmark 'mastercard.' is positioned on the left.
  • A horizontal graphic features the black Mastercard logo on the left, composed of two overlapping solid circles with the name "mastercard" in lowercase…
  • A clean UI graphic displays the text 'Mastercard ••••1234' in a simple black sans-serif font.
  • A graphic illustration depicting a four-step mobile checkout sequence on a light beige and white interface.
  • A sequence of four mobile UI screens illustrates a seamless e-commerce journey from chatbot interaction to purchase confirmation.
  • A minimalist graphic depicting a voice-controlled transaction using simple black line icons and text bubbles on a plain white background.
  • A horizontal graphic pairing a Venn diagram and an icon.
  • A minimalist graphic featuring two overlapping black outlines of circles, forming a classic Venn diagram shape on the left.
  • A minimalist graphic horizontal layout featuring the Mastercard logo on the left and a red 'X' icon on the right.
  • A minimalist graphic against a clean white backdrop features a prominent red 'X' mark encased in a thin, circular border.
  • This graphic displays two contrasting elements: a grayscale Mastercard logo on a solid black rectangular background and a red 'X' mark to its right.
  • A minimalist graphic depicting two overlapping circles in shades of gray, resembling a Venn diagram or the Mastercard logo structure.
  • The Mastercard logo features its iconic overlapping red and yellow circles with the brand name lowercase and centered in black.
  • A minimalist graphic instruction featuring two distinct icons on a horizontal axis.
  • A wide abstract graphic of shimmering amber and gold light particles forming a rolling, mountainous landscape of data points and mesh networks.
  • The iconic Mastercard brandmark, consisting of a solid red circle overlapping a solid yellow circle to create a bright orange intersection, is positioned to…

Download Mastercard’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Mastercard’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 330 images and the logos. The font files belong to Mastercard International Incorporated, so they’re left out.

Download the Brand SkillZIP, 14.4 MB

mastercard-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery-lifestyle.md

│ └ imagery-product-and-graphics.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from mastercard.com on 30 Oct 2026. It isn’t Mastercard’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Mastercard and its logos are trademarks of Mastercard International Incorporated. Rainbrand isn’t affiliated with or endorsed by Mastercard International Incorporated.

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