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(Brand guidelines) // Finance

Mercury brand
guidelines

Mercury’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from mercury.com.

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About Mercury

Mercury is a financial technology company for ambitious entrepreneurs and growing businesses. Its unified financial platform brings banking, payments, cards, expense management, and related business tools together in one place.

Use the Mercury logo, the knot symbol beside the MERCURY wordmark, as the primary mark, and the knot symbol on its own where space is tight. Set it in Charcoal on light backgrounds and in Pale gray on dark ones, as mercury.com does.

Mercury colors

  • Mercury indigo

    Signature accent and primary actions

    HEX
    RGB

  • Near-black

    Dark backgrounds

    HEX
    RGB

  • Pale gray

    Logo and text on dark backgrounds

    HEX
    RGB

  • White

    Light backgrounds

    HEX
    RGB

  • Charcoal

    Logo and text on light backgrounds

    HEX
    RGB

  • Gray

    Secondary text

    HEX
    RGB

Mercury fonts

  • Arcadia Display

    Headings · 480

  • Arcadia Text

    Body · 360, Interface and labels · 420

Font names only. The Brand Skill download doesn’t include font files.

Mercury’s voice

Write with confident clarity for people building and growing businesses. Favor plain language, compact sentences, and tangible benefits. Make complex financial work feel manageable without sounding grandiose.

Mercury’s voice is direct, optimistic, and human. It frames financial tools as a way to help ambitious builders move forward, while keeping the experience grounded in practical tasks and customer control.

  • “Radically different banking”
  • “Everything you do with money. All in one place”
  • “Banking’s been a headache. Now, it’s a head start”
  • “Get started fast. And never stop moving”
  • “You’re creating something to stand the test of time. So are we”

Dos and don’ts

Do

  • Lead with a clear customer benefit and explain it in plain, direct language.
  • Make financial tools feel useful and approachable; connect the product to the work founders need to get done.
  • Emphasize transparency, ease, and customer control when describing product experiences.
  • Keep financial claims precise and include the relevant conditions and qualifications.
  • Set headlines in Arcadia Display, keep layouts in Mercury’s deep neutrals, and save the indigo for actions and accents.

Don’t

  • Don’t describe Mercury as an FDIC-insured bank; describe it as a fintech company and qualify banking-service and deposit-insurance claims.
  • Don’t imply investment products are bank deposits, FDIC-insured, guaranteed, or free from risk.
  • Don’t present changing rates, pricing, eligibility, or product terms as universal or permanent.
  • Don’t make the voice needlessly formal, vague, or jargon-heavy when plain language can explain the same idea.
  • Don’t recolor the logo in indigo or other accents; keep it in Charcoal or Pale gray.

Mercury imagery

156 images from mercury.com, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery brand assets

5 images

Use Mercury’s own identity assets as identity material. Keep decorative brand graphics distinct from the logo.

  • A software interface screenshot displays a dark-themed financial dashboard for Skyscape Systems with the greeting "Welcome, Jane." The layout features a…
  • A surreal digital composition features a complete office setup perched on a grassy hilltop overlooking a vast, misty mountain valley at dawn.
  • A circular, Celtic-inspired knot graphic rendered in thick, dark navy blue outlines.
  • A wide banner features a painterly, textured background of vertical brushstrokes in shades of deep purple, lavender, and pink.
  • A wide, horizontal banner featuring a textured, painterly background of vertical brushstrokes in shades of deep purple, lavender, and hints of muted orange.

Imagery marketing and illustration

74 images

Mercury’s marketing and editorial imagery spans product-led campaigns, business and finance illustrations, explanatory diagrams, and editorial graphics. Use the Mercury-created visual assets as brand imagery; keep any execution focused on the subject and avoid substituting unrelated partner identities for Mercury’s own.

  • A sleek, dark-themed financial dashboard screenshot for Skyscape Systems welcomes Jane with a clean, modular layout.
  • A surreal digital wide-shot of an office desk, leather chair, and open laptop situated on a grassy hilltop overlooking a vast, misty mountain valley.
  • A minimalist wooden desk with a black leather office chair sits atop a grassy mountain peak, overlooking a vast valley filled with mist and pine forests.
  • An isolated wooden desk with a black laptop and an Eames-style leather office chair sits on a grassy hilltop overlooking a vast, misty mountain range at…
  • A dark-mode digital dashboard interface for 'Skyscape Systems' greets a user with 'Welcome, Jane'.
  • A dark charcoal virtual credit card with a grainy texture is centered against a light gray backdrop.
  • A close-up software screenshot shows a clean, white interface for scheduling recurring billing.
  • A minimalist, grainy digital illustration depicts several glowing white points of light ascending toward a central luminous orb against a dark slate-gray…
  • An embossed silver '10' logo sits elegantly on the rounded corner of a dark, matte charcoal card.
  • A minimalist, vertical digital illustration depicts a glowing path of light rising from a wide base into a tapered peak against a dark, muted navy background.
  • A close-up product photograph of a sleek, dark metallic surface with rounded corners, likely a laptop lid or tablet.
  • A dark, horizontal debit card with a minimalist aesthetic is centered against a grainy, off-white background.
  • A glowing white point pulses like a beacon on an upward-trending, wavy path set against a dark charcoal background.
  • A dark navy IO Mastercard credit card floats against a light grey background, vertically aligned with a grey line and concentric signal ripples.
  • A minimalist data visualization graphic featuring a glowing upward-trending line chart against a dark charcoal background.
  • A central, luminous sphere made of hazy silver and white glows against a charcoal-grey background.
  • A minimalist digital graphic featuring three bright white dots centered within concentric, glowing circles of light.
  • A minimalist comparative infographic uses two vertical capsules with soft, glowing edges against a dark charcoal background.
  • A glowing, thin-line fingerprint icon is centered on a dark matte purple background, radiating concentric soft-edged rings.
  • A grainy minimalist graphic featuring three toggle-switch shapes stacked vertically against a dark slate background.
  • A clean screenshot of a financial dashboard for Mercury Metals displays the Capital tab against a soft, gradient background of lavender and off-white.
  • A dark graphic layout displays the word 'Perks' in a large white sans-serif font below the Mercury logo on a deep navy background.
  • A mixed-media digital illustration features translucent, painterly white birds soaring across a textured blue and gold sky.
  • A top-down graphic shows a stack of white paper with a silver paperclip on the left, set against a dark navy background.
  • A dynamic digital graphic features a swirling, white particulate wave of data lines that transitions from a chaotic spiral on the left into organized,…
  • A dark purple Mastercard debit card sits at the center of a graphic under the header "Spend For teams and agents." The card features a subtle topographical…
  • A minimalist graphic illustration features a bright white door standing open atop a simple three-stepped podium.
  • A horizontal graphic shows three stages of a lightbulb materializing against a muted gradient background that transitions from beige to deep forest green.
  • A flat, vector-style graphic depicts a central circle containing the letters "LLC" set against a background of concentric blue and periwinkle rings.
  • A minimalist digital graphic features a centered purple document icon overlayed with a thin white target reticle and corner brackets inside a circle.
  • A lightbulb icon serves as the central focal point of this grainy, minimalist graphic illustration set against a backdrop of concentric circles in muted…
  • A clean graphic illustration features a rounded white document card centered against a background of concentric, soft lavender and periwinkle circles.
  • Six thick, 3D white rings float at various angles across a teal and grayish-blue gradient background.
  • A minimalist graphic illustration centered on a checklist document being signed by a sleek silver pen.
  • A minimalist 3D illustration of a balancing scale with two shallow pans against a grainy, dual-tone orange and purple background.
  • A white dashed arrow curves upward over four stacks of coins in this minimalist financial graphic.
  • A translucent, 3D glass-textured user profile icon floats centrally against a grainy gradient background of muted blue, grey, and cream.
  • A dark dollar sign sits at the center of a circular, bird's-eye view maze in this clean graphic illustration.
  • A 3D-rendered green magnifying glass is centered over a digital background of staggered, rectangular blocks in varying shades of forest green and soft peach.
  • A stylized digital illustration of a financial document with a dollar symbol in the corner is surrounded by floating, oversized silver coins.
  • A stylized 3D magnifying glass focuses on a white dollar sign icon centered within concentric dotted circles.
  • A stylized calculator sits atop the tallest of three gray rectangular blocks arranged like a winner's podium in this minimalist 2D illustration.
  • Three-dimensional graphic icons representing finance and industry—a calculator, a stack of coins, and a gear—rest on a brown surface against a faint grid…
  • A 3D user profile icon floats centrally above a monumental fluted pedestal, suggesting importance or high status.
  • A minimalist graphic illustration features a large gear with a dollar sign at its center, set against a background of concentric, muted blue and grey circles.
  • An abstract digital illustration centered on a translucent document icon featuring horizontal line text, a dollar sign, and a handwritten signature.
  • A stylized web browser window graphic is centered against a grainy, two-tone background split vertically into light pink and deep purple sections.
  • A minimalist graphic features a large, translucent credit card shape with rounded corners and a debossed square chip on a grainy, sage-green to soft-peach…
  • A digital illustration of a billing interface against a soft lavender and dusty rose gradient background.
  • Two monochromatic, three-dimensional dice tumble through a solid burnt-orange space.
  • A portrait of a blonde woman wearing glasses and a long white floral dress with orange and navy patterns, standing with her arms crossed in a bright room.
  • A close-up portrait shows a bald Black man with a soft, confident smile sitting in a yellow chair.
  • A close-up portrait shows a woman with voluminous, chestnut-brown hair and a faint, knowing smile.
  • A minimalist circular 2025 calendar graphic is centered on a dark, grainy violet background between two soft, glowing purple orbs.
  • A copper-toned 3D digital illustration of a notebook with horizontal ridges floating against a dark, moody violet background.
  • A minimalist, forest-green 2D illustration of an electronic device resembling a calculator or early handheld console.
  • A 3D-styled graphic of a classical building, like a bank or courthouse, centered on a soft purple-gray gradient background.
  • A stylized silver gear icon with six square teeth sits centered on a gradient background that fades from deep plum at the top to a pale lavender at the bottom.
  • A dark purple, circular Celtic-style knot emblem is centered against a soft, light lavender gradient background.
  • A minimalist user profile avatar graphic features a light lavender silhouette of a head and shoulders centered on a dark, desaturated purple background.
  • A minimalist graphic features a stylized 3D magnifying glass floating against a split dual-tone background in shades of dusty mauve and pale pink.
  • A minimalist graphic of a chat bubble with three centered white dots on a dark, moody background.
  • A minimalist, monochrome graphic in sepia tones depicts a stack of six rings sitting on a solid block pedestal.
  • A minimalist graphic shows two knight chess pieces facing each other in a mirrored profile composition.
  • A minimalist, stylized icon of a lightbulb centered against a deep purple and navy blue gradient background.
  • An abstract pattern of interlocking jigsaw puzzle shapes creates a seamless tileable graphic.
  • A minimalist graphic icon featuring five vertical bars of varying heights that suggest a rising bar graph or a stylized city skyline.
  • Two crossed racing flags with a navy blue and white checkered pattern are centered in a minimalist graphic.
  • A stylized, pearl-white avatar icon floats majestically above the top of a classical fluted column.
  • A clean, technical graphic featuring concentric blue circles and a network grid over a soft lilac and grey gradient.
  • A minimalist graphic diagram features a central flower-like arrangement of six overlapping thin-line circles orbiting a core seventh circle labeled '01…
  • A grainy, monochromatic purple illustration of a handheld calculator with a rounded silhouette and blank screen.
  • A minimalist vertical bar chart on a grainy, muted lavender and grey gradient background shows data over time.
  • A minimalist technical graphic features a diagonal white line graph punctuated by spherical nodes across a textured, gradient lavender background divided…

Imagery product experience

64 images

Show Mercury’s own product as it is: real account dashboards, workflows, cards, and financial-management interfaces. Preserve the identifying interface context in product imagery and make product features legible.

  • A digital UI screenshot of a Financing dashboard shows an 'Outstanding balance' of '$30,800.00' under the 'Working Capital' tab.
  • A clean UI graphic displays a white notification card centered on a soft lavender gradient background.
  • A digital UI screenshot displays an estimated repayment schedule for a $1,000,000 loan on a clean white card against a soft lavender gradient.
  • A digital graphic depicts a chat thread between 'Abigail' and 'Fauz @ Mercury' inside soft-cornered white bubbles over a pale lavender gradient.
  • A minimalist graphic shows three rounded, rectangular account cards floating diagonally on a pale lavender background.
  • A dark navy blue credit card with silver accents takes center stage against a grid of faint, light-purple digital cards.
  • A digital invoice interface is shown with a soft lilac color palette, featuring three floating, highlighted tags with sparkle icons.
  • A close-up screenshot shows a minimalist digital banking interface titled Accounts, featuring a prominent available balance of $5,144,707.08.
  • A screenshot of a software interface titled 'Active rules' features a clean, minimalist design with rounded white cards against a light grey background.
  • A vertical bar chart graphic comparing two values against a pale lavender background.
  • A clean, minimalist UI graphic displays a 'Current Portfolio' summary on a pale lavender background.
  • A clean financial dashboard UI element features a large, bright blue dollar amount of "$9.6M" centered at the top.
  • A digital graphic illustrates an automated billing process using a monochromatic lavender color scheme.
  • A digital UI graphic displays several app cards with rounded corners on a pale lavender background.
  • A screenshot of a financial dashboard titled 'Capital' shows the Venture Debt tab selected.
  • A close-up UI screenshot features a clean, white input form against a light grey background.
  • A close-up UI screenshot of a financial dashboard focused on capital management.
  • A digital graphic displays a vertical chat thread featuring three rounded white message bubbles against a soft, light-gray gridded background.
  • A black and white portrait features a woman with short dark hair looking upward and off-camera while standing in the shallow surf of a beach.
  • A minimalist, white horizontal credit card graphic featuring a silver outlined EMV chip on the left side.
  • A sleek, minimalist digital credit card graphic set against a deep purple gradient background.
  • A digital UI screenshot displays three selectable account options on a dark, gradient background.
  • A vertical digital illustration depicts a data infrastructure network in a grainy, soft-lit style with a pink-to-purple gradient.
  • A close-up UI screenshot of a software's user permissions panel featuring a 'Custom User' profile for Amanda Huynh.
  • The Best Buy logo is centered on a solid royal blue background.
  • A close-up vertical photo of a printed paper receipt from 'Golden Oak Bakehouse' held by a hand.
  • A minimalist graphic illustration features a series of parallel, thin light-blue horizontal lines that ripple and warp in the center-right to form a…
  • A close-up graphic of a square EMV credit card chip presented in a monochromatic slate gray palette.
  • A Mastercard logo presented in a monochrome palette, featuring two overlapping circles centered above lowercase 'mastercard' text.
  • A minimalist circular logo featuring a solid black background.
  • This minimalist graphic features a solid bright red circle containing a stylized white 'D' emblem.
  • A vibrant yellow spark or sunburst icon, consisting of six rounded oblong rays radiating from a central point, is centered within a solid bright blue circle.
  • A minimalist circular graphic featuring the letters "AC" in a bold, dark navy sans-serif typeface.
  • A minimalist graphic icon featuring a bright blue silhouette of a coffee carafe centered within a white circular badge.
  • A dark navy blue circular line art icon features a symmetrical, interlocking Celtic-style knot design.
  • A blue Meta logo sits centered within a solid white circle.
  • A circular green logo featuring the white text "WHOLE FOODS MARKET" stacked in three lines.
  • A circular navy blue logo features a central white serif capital letter 'H' framed by stylized, swooshing elliptical lines.
  • A clean, modern financial software dashboard for Skyscape Systems featuring a blue line graph of the Mercury Balance totaling over $12 million.
  • A close-up screenshot of a modern financial dashboard for 'Skyscape Systems' featuring a clean, white user interface with soft drop shadows.
  • A clean, white financial dashboard UI for 'Luna Health' displays a 'Mercury balance' of '$527,922.48' above a soft blue area chart.
  • A clean, modern mobile UI screenshot displays a 'Treasury' dashboard with a large balance of '1,523,908.24'.
  • A clean digital interface displays an invoice payment flow, featuring a total of $15,000.00 due on July 22, 2025.
  • A close-up UI screenshot of an Invoicing dashboard displays a high-level summary and detailed list of overdue payments.
  • A clean, minimalist graphic featuring a central white rounded button with the text 'Invoicing API' in dark grey.
  • A digital interface graphic features a central white card labeled 'Request payments' with the subtext 'Can send invoices and create payment links.' Six…
  • A close-up UI screenshot of a financial 'Treasury' dashboard showing a 'Total balance' of '$1,523,908.24'.
  • A clean screenshot of a banking AI interface on a light purple gradient background.
  • A clean digital interface graphic displays a confirmed financial transaction with a large blue checkmark next to "$250,000.00".
  • A digital screenshot of a sleek financial dashboard for 'Solar Textiles' featuring a prominent blue line graph.
  • A digital product screenshot of a financial dashboard for 'Solar Textiles,' featuring a clean, white interface with soft blue accents.
  • A clean, minimalist UI graphic displays a financial distribution flow centered on a white card with rounded corners.
  • A single dark navy blue IO credit card stands out in sharp focus at the center of a grid of many pale, translucent ghost cards.
  • A digital UI graphic featuring two overlapping white software cards set against a soft lavender gradient.
  • A clean, minimalist UI screenshot of a financial dashboard for Solar Textiles shows the Capital management page with a high-contrast white and light grey…
  • A clean, modern software dashboard for 'Solar Textiles' highlights a 'Capital' management screen with a large next payment amount of '$6,500.00'.
  • A minimalist vector graphic of a shopping list or receipt interface rendered in soft lavender and light grey tones.
  • A clean UI graphic features two layered, rounded white notification cards against a pale lavender and blue gradient background with faint grid lines.
  • A clean UI screenshot of a vendor profile for 'Jason Cruz' is centered against a grainy, blue-to-grey gradient background.
  • A clean digital graphic displays three stacked lavender-toned interface modules against a pale lilac background.
  • A clean UI graphic shows a rounded-corner toggle switch or navigation pill on a pale lilac background.
  • A flat UI graphic displays two floating notification cards in a soft lavender and blue palette.
  • A clean UI graphic shows three panels illustrating a startup funding application process.
  • A close-up UI screenshot displays a white user permission card against a light grey background.

Imagery photography

13 images

Use genuine founder, customer, and team photography to give Mercury’s financial products a human context. Keep the people and the product experience they represent at the center of the image.

  • A medium close-up photograph features a man with styled brown hair and a short beard, wearing a dark navy crewneck sweater.
  • A close-up portrait shows a fair-skinned man with blue eyes and light brown hair styled in a modern slick-back with faded sides.
  • A medium wide shot shows two men sitting before large industrial windows in a brightly lit office, with a blurry city skyline visible behind them.
  • A vertical photo features two men sitting at a white table in a bright, industrial office with tall windows and concrete pillars.
  • A close-up portrait of a woman with dark, curly salt-and-pepper hair positioned on the right side of a wide frame.
  • A close-up vertical portrait of a middle-aged woman with dark, curly, shoulder-length hair and a subtle, friendly smile.
  • A man with dark hair, a beard, and a wide, friendly smile stands in the foreground, wearing a beige knit sweater.
  • A close-up portrait of a smiling man with dark hair and a neat beard, wearing a beige textured knit sweater.
  • A smiling man with short dark hair and a neat beard is positioned on the right side of this wide-format photograph.
  • A close-up portrait of a young man with dark hair and a neatly trimmed beard, smiling broadly against a blurred urban sunset background.
  • A fair-skinned man with short blond hair and a gentle smile leans against a bright window sill in a vertical portrait.
  • A high-angle lifestyle photograph of a dark gray laptop on a wooden desk, displaying a financial dashboard for Skyscape Systems with a balance of…
  • A white resealable pouch of 'English Breakfast Single Origin Tea' by Mercury x Athena Teas is the center of this product shot, angled diagonally on a light…

Download Mercury’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Mercury’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 156 images and the logos. The font files belong to Mercury Technologies, Inc, so they’re left out.

Download the Brand SkillZIP, 9.9 MB

mercury-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ color.md

│ ├ typography.md

│ ├ imagery-brand-assets.md

│ ├ imagery-marketing-and-illustration.md

│ ├ imagery-product-experience.md

│ ├ logo.md

│ ├ imagery-photography.md

│ ├ dos-and-donts.md

│ └ voice.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from mercury.com on 30 Oct 2026. It isn’t Mercury’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Mercury and its logos are trademarks of Mercury Technologies, Inc. Rainbrand isn’t affiliated with or endorsed by Mercury Technologies, Inc.

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