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(Brand guidelines) // Fashion and accessories

Prada brand
guidelines

Prada’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from prada.com.

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About Prada

Prada is a fashion house whose creative identity pairs exact, modern forms with experimentation and unexpected reinterpretation. Its work moves across fashion, accessories, beauty, fragrance, and culture, using considered contrasts and a contemporary point of view.

Use Prada’s black wordmark as the brand signature. Keep the serif letterforms intact and clearly legible, and give the wordmark generous space on a clean white ground.

Prada colors

  • Black

    Wordmark, text and identity

    HEX
    RGB

  • White

    Backgrounds

    HEX
    RGB

Prada fonts

  • GT America

    Headings · 500, Body · 400

Font names only. The Brand Skill download doesn’t include font files.

Prada’s voice

Write with considered precision and an intellectual, exploratory edge. Prada copy often begins with a clear proposition, then develops it through contrasts, questions, or a fresh interpretation of the familiar. Keep the language assured and specific rather than overexplaining.

  • “The skirt as object”
  • “Precision, concentration, the reactive act”
  • “Not concentration as reduction, but as an intensification of attention, a focus”
  • “An exercise in clarity, refusal can be a positive act, an antidote to complication and a means of definition”

Dos and don’ts

Do

  • Pair precision with experimentation; let a clear idea open into unexpected interpretations.
  • Use contrast purposefully, whether in material, form, or language.
  • Keep the Prada wordmark in black on white, intact and legible.
  • Write with specificity and restraint, using a strong proposition rather than generic luxury superlatives.

Don’t

  • Don’t treat a familiar garment or object as fixed; Prada’s creative language repeatedly reexamines and reframes it.
  • Don’t add decorative complexity without a clear idea or function.
  • Don’t redraw, stretch, recolor or reset the wordmark in another typeface.
  • Don’t rely on vague, inflated claims when precise language can express the idea.

Prada imagery

84 images from prada.com, in 6 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Fashion show imagery

56 images

Use Prada runway imagery to communicate precise silhouettes, considered styling, and experimentation with familiar forms and materials. The womenswear Spring/Summer 2027 show centers on the skirt as a graphic, modern object; menswear emphasizes an exact, linear silhouette and pragmatic garments reworked through material and perspective. These are collection-specific directions, not universal outfit requirements.

  • A wide-angle fashion show photo features a line of models walking a runway, led by a Black woman in a white jacket with bold black-outlined seams.
  • A runway photograph featuring a person with short dark hair walking towards the camera on a white, gridded platform.
  • A Black woman with a short-cropped hairstyle walks down a brightly lit, white runway in a full-body fashion shot.
  • A fashion model with voluminous, teased hair walks down a white, backlit runway in a full-body shot.
  • A fashion runway photograph features a model with short dark hair walking toward the camera in a minimalist setting.
  • An oversized, distressed black leather bomber jacket creates a heavy silhouette over a delicate pink floral mini skirt on a runway model.
  • A runway photo showcases a model with short-cropped hair walking toward the camera in an oversized, black pebbled-leather jacket.
  • A runway photograph features a model with long, crimped blonde hair wearing futuristic rectangular red and silver sunglasses.
  • A model walks a brightly lit runway wearing a black silk bralette paired with a knee-length wrap skirt featuring a bold neon yellow side stripe.
  • A close-up fashion photograph features an off-white, pleated mini skirt layered under a sheer white fabric, accented by two pale blue ribbons with central…
  • A close-up fashion runway shot highlights a charcoal grey Prada handbag with a horizontal, rectangular silhouette and thin double shoulder straps.
  • A close-up portrait showcases a model with a buzz-cut hairstyle and futuristic, mirrored-lens wraparound sunglasses.
  • A close-up fashion photograph captures the slender legs of a person walking across a futuristic glass floor lit by bright neon white panels.
  • A close-up vertical studio photo captures the back of a person's neck and head with short, dark afro-textured hair.
  • A high-fashion, close-up photograph focuses on a person with a short, dark pixie cut and a neutral expression looking off-frame.
  • A close-up fashion photograph focuses on the contrast between a soft, pale blue pleated skirt and a rugged, black leather biker jacket.
  • A close-up portrait of a woman with long, voluminous, sandy blonde crimped hair looking off-camera.
  • A close-up fashion photograph features a textured purple and black ombre Prada handbag with long, slim straps being held by a model.
  • A close-up profile fashion shot features a person with fair skin and frizzy, light brown hair wearing a large, chunky, octagonal black resin earring.
  • This fashion photograph captures a tight, mid-torso view of a model wearing an oversized, black technical jacket layered over a matching black bra top with a…
  • A close-up fashion photograph focuses on a skirt made of intricate, three-dimensional black floral beadwork that catches the light with a glossy sheen.
  • A mid-shot runway photo showcases an oversized, black leather trench coat featuring a notched lapel and two large buttons at the torso.
  • A close-up fashion photograph captures a person's legs mid-stride on a futuristic glass runway illuminated by glowing white light strips.
  • A close-up fashion runway photo captures a model wearing a grey collared button-down shirt layered under a pale blue, raw-edged bralette with…
  • A close-up vertical shot captures pink satin open-toe heels with delicate bows and crystal accents on the feet of a model walking a runway.
  • A low-angle, wide-angle fashion runway photograph captures models walking across a translucent glass floor elevated above a seated audience.
  • A runway model with a long blonde braid walks forward in a cream denim set consisting of a buttoned crop jacket and matching slim-fit jeans.
  • A male fashion model with fair skin and light brown hair styled in two braids walks toward the camera in an all-black leather ensemble.
  • A Black male model walks a bright white runway wearing an oversized, charcoal pinstripe blazer layered over an all-white ensemble.
  • A vertical full-body runway photo of a model with short, spiky dark hair walking forward in an all-white ensemble.
  • A male model with messy, spiky brown hair walks a brightly lit runway in an all-white ensemble.
  • A male model with a serious expression walks a brightly lit white runway wearing a structured leather and knit ensemble.
  • A male model with a neutral expression walks down a brightly lit white runway in a full-length fashion shot.
  • A runway photo captures a person with long braided hair wearing an all-white denim ensemble consisting of a cropped trucker jacket and slim-fitting jeans.
  • A close-up vertical studio shot captures the back of a person's head and shoulders against a neutral grey background.
  • A vertical photo from behind shows a model with blonde hair in two pigtail braids wearing a black leather moto jacket with a large, painted white square on…
  • A striking close-up photograph focuses on a pair of glossy black, square-toed monk strap shoes walking across an illuminated, translucent glass runway.
  • A close-up portrait of a Black man with a stoic expression, wearing futuristic silver mirrored sunglasses with asymmetrical rectangular frames.
  • A close-up fashion photograph features an oversized, distressed brown leather belt with a rustic silver-toned buckle cinching a sheer white shirt and white…
  • A close-up fashion portrait of a model with short, spiky black hair and a neutral expression against a plain white background.
  • A close-up fashion runway photo captures a person's legs in motion, wearing mustard yellow leather square-toed monk strap shoes with long, loose straps.
  • A close-up fashion portrait features a Black male model with a short afro wearing avant-garde, asymmetrical rimless sunglasses.
  • A close-up fashion photograph focuses on the torso of a person wearing a vibrant mustard-yellow shirt beneath a textured black oversized blazer.
  • A close-up profile shot of a person with wavy brown hair, wearing futuristic semi-transparent wraparound sunglasses and a single pink square-cut gemstone…
  • A vibrant purple Prada nylon pouch hangs prominently from the thin black belt of a model at a fashion show.
  • This high-fashion portrait features a young person with messy, dark-blonde hair wearing asymmetrical, futuristic sunglasses with one yellow lens and one…
  • A close-up fashion photograph features an oblong, off-white suede pouch hanging from a person's black leather belt.
  • A close-up fashion photograph captures a person's stride on a glass catwalk illuminated from beneath by bright white light strips.
  • A close-up fashion photograph features a small, gray nylon Prada pouch clipped to the thin black leather belt of a person in all-white technical clothing.
  • A tight, vertical crop features the waistline and midriff of a model wearing a deep burgundy, twill-textured garment set.
  • A close-up fashion portrait features a Black male model wearing avant-garde sunglasses with mismatched, geometric teal lenses against a stark, light gray…
  • A slouchy, forest green leather cylindrical bag hangs from an oversized, weathered black belt with a chunky silver buckle.
  • A close-up vertical photo captures a model walking across a futuristic, illuminated glass floor.
  • A close-up vertical shot captures a model's torso from the chest to the hips, showcasing a clash of vibrant patterns.
  • A close-up fashion portrait features a person with a voluminous, dark brown bob hairstyle wearing clear-framed rectangular sunglasses that reflect high-key…
  • A close-up fashion photograph focuses on a black nylon Prada pouch with a silver triangular logo clipped to the belt loop of bright magenta denim jeans.

Campaign imagery

3 images

Campaign work can make Prada’s idea-led fashion language cinematic, crafted, and imaginative. In the Holiday 2026 campaign, real-life subjects meet hand-drawn winter scenes; the illustration and photography are designed to work in harmony. Keep that handmade storybook treatment specific to this campaign direction rather than treating it as a universal brand template.

  • In a whimsical, painterly illustration, a red-headed woman kneels on a wooden floor, intently watching three small cartoon mice as they carry a…
  • A woman in a black beaded coat, cheetah-print cap, and slingback heels stands in a whimsical painted snowscape, pointing playfully at a cartoon bobcat-like…
  • A man with a mustache and afro-style hair playfully shields himself with a black Prada tote bag in this mixed-media studio shot.

Website imagery

3 images

Prada’s website uses editorial imagery across product discovery, campaigns, collections, and brand stories. Keep product visuals and feature images connected to their subject.

  • In a whimsical storybook-style illustration, a woman with long red hair kneels on a dark wooden floor to observe three cartoon mice carrying a…
  • In a whimsical, storybook-style illustration, a woman with auburn hair leans down to watch three tiny, animated mice carry a black-and-white dalmatian print…
  • A man walks through a whimsical, hand-painted winter landscape, followed by a cartoon wolf peeking from behind a large tree.

Pradasphere imagery

13 images

Pradasphere imagery presents the house as an evolving conversation across fashion, campaigns, fragrance, places, events, and special projects. Use its varied editorial images to support cultural storytelling; preserve each image’s connection to its own feature or subject.

  • In a whimsical scene, three cartoon mice carry a black-and-white dalmatian print loafer toward a woman with long auburn hair.
  • A bottle of Prada Nylon Noir perfume is centered in a high-contrast studio shot.
  • A speed skateboarder in a tight tuck position hurtles down an asphalt road, their aerodynamic blue skinsuit and Red Bull branded helmet creating a sense of…
  • A delicate white butterfly rests on a black triangular Prada Milano emblem, which is fixed to a textured, royal blue bucket hat.
  • A fashion editorial photo features an East Asian woman with a neutral expression, posing in a black satin jacket adorned with beaded floral appliques and a…
  • A high-fashion runway photograph features a model with a short, dark pixie cut walking forward against a bright white, tiered background.
  • A white 'PRADA GALLERIA DAL 1913' logo with a knotted rope border stands out on a stark black background.
  • A light-skinned woman in a vibrant yellow satin top leans over a reflective surface, her neutral gaze framed by soft lilac eye makeup and pink cheeks.
  • A close-up fashion photograph featuring a woman with short, wavy brown hair gazing intently at the camera against a muted sage green background.
  • A light-skinned woman with a frantic expression rushes down a dark wooden staircase, her hair windswept as if in motion.
  • A close-up portrait shows Tom Holland with a subtle, direct expression, leaning forward with his chin resting on his arms against a muted olive-green…
  • The white serif logos for "PRADA" and "GENTLE MONSTER" are centered against a dark, moody background, positioned between two glowing horizontal light panels.
  • A dark cinematic graphic features the white 'PRADA GALLERIA DAL 1913' rope logo centered on the left half of a black background.

Fragrance imagery

4 images

Prada fragrance imagery can express identity through contrast, reinvention, and unexpected composition. Paradigme frames fragrance as an invitation to reconsider and explore; Paradoxe celebrates multidimensionality and ongoing change. Keep specific campaign talent, narratives, and product details tied to the relevant fragrance rather than generalizing them across the brand.

  • A striking close-up advertisement features a man leaning forward with his chin on his arms, looking directly into the camera against a muted sage green…
  • Two rectangular Prada Milano perfume bottles stand side-by-side against a soft, luminous green-and-white bokeh background.
  • A striking advertisement features a woman with short, dark curls looking intensely at the camera, her shoulder raised in a pink dress.
  • A vintage handheld voice recorder sits on a highly reflective glass surface, its silver and black casing casting a crisp mirror image below.

Prada Linea Rossa imagery

5 images

Prada Linea Rossa combines fashion and sport through innovation, design, function, and performance-minded materials. Keep its active, technical visual language specific to the Linea Rossa collection.

  • A whimsically illustrated Prada advertisement features a woman kneeling in a dark attic illuminated by a glowing fireplace.
  • A storybook-style digital illustration shows three tiny mice lifting a Dalmatian-print Prada pump toward a woman crouching in a dimly lit, cozy bedroom.
  • A wide banner illustration features the bold white 'PRADA' logo centered over a whimsical scene.
  • A whimsical digital painting features three tiny mice lifting a dalmatian-print high-heeled pump for a woman kneeling on a dark wooden floor.
  • The black logotype for "PRADA" is featured in a bold, high-contrast serif typeface.

Download Prada’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Prada’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 84 images and the logos. The font files belong to PRADA S.A, so they’re left out.

Download the Brand SkillZIP, 17.4 MB

prada-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ color.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery-fashion-shows.md

│ ├ imagery-campaigns.md

│ ├ imagery-website.md

│ ├ imagery-pradasphere.md

│ ├ imagery-fragrance.md

│ └ imagery-linea-rossa.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from prada.com on 30 Oct 2026. It isn’t Prada’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Prada and its logos are trademarks of PRADA S.A. Rainbrand isn’t affiliated with or endorsed by PRADA S.A.

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