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(Brand guidelines) // Sports and outdoors

Rapha brand
guidelines

Rapha’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from rapha.cc.

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About Rapha

Rapha is a premium cycling apparel and lifestyle brand built around high-performance kit, the culture of road riding, and a connected cycling community. Its creative work pairs purposeful technical detail with expressive storytelling about effort, place, and belonging.

Use Rapha’s script wordmark, with its closing full stop, as the brand signature. Keep it intact and legible in black or white; do not redraw, stretch or recolor it.

Rapha colors

  • Black

    Wordmark and text

    HEX
    RGB

  • White

    Page backgrounds

    HEX
    RGB

  • Rapha pink

    Signature accent, link hover and highlights

    HEX
    RGB

  • Light gray

    Panels and quiet backgrounds

    HEX
    RGB

  • Gray

    Secondary text

    HEX
    RGB

Rapha fonts

  • Rapha Sans Condensed

    Heading · 700

  • Rapha Serif Head

    Editorial heading · 400

  • Rapha Serif Text

    Body · 400

  • Rapha Sans

    Interface and labels · 400

Font names only. The Brand Skill download doesn’t include font files.

Rapha’s voice

Rapha’s voice is assured, purposeful, and rooted in the lived experience of riding. It can move from evocative, reflective storytelling to precise, practical product language. Use short, decisive headlines; make technical benefits concrete; and connect performance to the people and communities behind the ride.

  • “The bike itself is a force for good, but the kit we ride in still leaves a footprint”
  • “The Rapha Cycling Club is where your most meaningful rides begin”
  • “The end of your road is the beginning of another”

Dos and don’ts

Do

  • Pair performance-minded language with a clear human purpose: the ride, the effort, the community, or the place.
  • Use vivid, economical headlines, then support them with specific, useful detail.
  • Keep product claims concrete and grounded in the feature being described.
  • Give editorial stories room for atmosphere and cultural context while keeping practical guidance direct.
  • Use the established type contrast: condensed sans-serif for strong headings and serif families for editorial reading.

Don’t

  • Don’t make the voice generic, overblown, or detached from real riding.
  • Don’t bury a useful technical detail beneath vague claims about performance.
  • Don’t flatten reflective storytelling into product copy; keep the human and cultural context where the subject calls for it.
  • Don’t redraw, stretch or recolor the script wordmark, or set it on a busy photo where it loses legibility.

Rapha imagery

139 images from rapha.cc, in 3 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery

77 images

Rapha imagery spans three useful visual registers: cinematic cycling and landscape storytelling, intimate editorial and community scenes, and clear product-focused photography. Choose imagery that feels connected to actual riding and the people who ride; use product views to show construction, fit, and details rather than as generic decoration.

Brand and campaign references

Brand and campaign imagery includes homepage campaign imagery, editorial, and sustainability storytelling.

Team AMANI and related editorial imagery are context-specific references. Their cultural patterns and campaign treatment belong to that collection, not to every Rapha design.

USA Cycling and Lightspeed campaign images are specific to that team collection.

The RCC stripes and kit imagery is specific to Rapha Cycling Club communication.

Product and experience references

Use product imagery to inform presentation of fabric, garment form, and functional details. Preserve Rapha’s product and membership experience when designing or depicting those experiences.

  • Two road cyclists side-by-side pedal up a winding mountain road flanked by tan, craggy rock formations and scrub brush under a clear blue sky.
  • A close-up action photograph captures a male cyclist in a white helmet and light grey jersey leaning into a turn on a mountain road.
  • A close-up action photo captures a cyclist in a white helmet and light blue jersey hunched low in a determined riding position.
  • A man and a woman sit back-to-back on a woven mat outdoors, both wearing professional Rapha cycling jerseys and looking off to the side with serious…
  • Two smiling female cyclists in helmets stand close together against a clear blue sky, illuminated by the warm, golden glow of a low sun.
  • A hazy city skyline, punctuated by high-rise buildings, sits on the horizon behind a winding asphalt road in the foreground.
  • A diverse group of five cyclists in jerseys and helmets rides in a tight formation up a steep asphalt road.
  • A close-up studio shot shows a single black, waterproof shoe glistening with water droplets against a moody, gradient blue background.
  • A high-contrast, grainy black and white photograph captures a track cyclist in mid-motion from a dynamic, high-angle perspective.
  • A group of cyclists ascends a winding mountain road, their forms blurred in a shallow depth of field against a steep, grassy hillside.
  • A silhouette of two cyclists riding at dusk dominates this atmospheric photograph, set against a moody sky and a curved concrete wall.
  • A female cyclist in sleek black Rapha performance gear and a Lazer helmet stands with her road bike on a paved path, framed against a herd of shaggy,…
  • A medium outdoor shot features three Black female cyclists posed against a patterned textile backdrop.
  • A close-up, side-profile photo of a cyclist looking out over a rugged, sun-drenched green hillside with deep ravines.
  • Three focused cyclists ride side-by-side in a tight formation down a sun-drenched road during the golden hour.
  • An extreme close-up photo focuses on a man's face, his eyes gazing intently off-camera with a determined expression.
  • A low-angle, close-up photograph features a cyclist looking down toward the camera with a serious, focused expression against a clear, deep teal sky.
  • A medium shot through a dark, blurry foreground reveals two Black female cyclists leaning against a textured light blue wall.
  • A close-up portrait of a woman looking thoughtfully downward as a white daisy casts a petal-shaped shadow across her face.
  • A moody, close-up photograph of a person leaning forward into the shadows, their face mostly obscured by high-contrast lighting.
  • A grainy black and white photograph of a female cyclist leaning forward over her drop handlebars while stopped on a mountain pass.
  • A close-up studio photograph features a white sans-serif "RAPHA" logo printed diagonally across a textured, rust-brown fabric.
  • A close-up, artistic double exposure photo captures a cyclist in a hunched, aerodynamic pose against a deep orange and red sunset.
  • A close-up studio shot highlights a cyclist's torso wearing a white Rapha USA national team jersey featuring thin horizontal blue and orange pinstripes.
  • A dynamic, low-angle action photo captures a cyclist from behind and the side against a vibrant blue sky.
  • A close-up photograph features a cyclist's muscular leg in a deep squat over green turf, showcasing navy Rapha cycling bib shorts with a large, white-striped…
  • A cyclist wearing a black full-face helmet and a red, white, and blue stars-and-stripes Rapha jersey leans over the handlebars of a BMX bike.
  • A dynamic motion-blur photograph captures a cyclist speeding past a lush green background on a blue and white mountain bike.
  • A cyclist in a white and gray Rapha jersey and bib shorts hunches low over a blue Allied mountain bike during a fast-paced ride through a dark, wooded trail.
  • A high-speed motion blur photo captures a female cyclist racing a blue and red mountain bike through a lush, green forest.
  • A close-up vertical shot features two athletes standing side-by-side, each holding a vibrant bouquet of yellow sunflowers tied with a blue 'USA' ribbon.
  • A man in high-performance cycling gear bends forward in a deep toe-touch stretch on a green turf field.
  • A close-up shot focuses on two athletes wearing Team USA cycling jerseys, each adorned with a large, pleated gold medal featuring the Paralympic symbol.
  • A low-angle, high-contrast action photo captures the muscular legs of a cyclist against a bright blue sky.
  • A close-up, high-angle photo shows a female athlete stretching her leg on white bleachers.
  • A close-up vertical shot captures a woman mountain biker grinning broadly as she looks down while riding against a clear blue sky.
  • Six cyclists seen from behind congregate on an asphalt road in warm, golden hour light.
  • A row of three cyclists in a peloton speed past a red corrugated metal wall and a chain-link fence.
  • A focused male cyclist looks down in a tight, chest-up action shot bathed in warm, golden-hour sunlight.
  • An exhausted East Asian male cyclist sits on a dusty road curb, grimacing while holding a lit cigarette in his mouth.
  • A candid, grainy film photograph captures two people sitting at a restaurant table against a plain white wall decorated with framed art.
  • An extreme close-up product photo focuses on the intricate flatlock stitching and soft texture of a cream-colored garment.
  • A man with short brown curly hair stands facing forward in a medium shot, wearing a bright lime green long-sleeved cycling jacket and dark green bib shorts.
  • A man seen from behind wears a lime green, long-sleeve Rapha cycling jacket over dark grey leggings.
  • A tight, high-angle product shot features the sleeve of a vibrant lime-green GORE-TEX jacket covered in glistening water droplets.
  • A close-up studio shot captures a man with a light beard adjusting the silver zipper of a bright lime-green cycling jacket.
  • A vibrant chartreuse cycling jacket is showcased in a clean, straight-on studio product shot.
  • A light lime green cycling jacket is shown from the back in a studio product shot.
  • A technical olive green cycling rain jacket features two horizontal bands of reflective pinhole dots across the chest.
  • A dark olive green Rapha cycling jacket is shown from the back against a solid dark gray background.
  • A close crop focuses on the torsos of five cyclists standing together in a tight row, bathed in the warm, low light of a setting sun.
  • A close-up, low-angle photo captures two laughing cyclists in grey and pink 'RCC' Rapha jerseys sitting on a roadside curb against a backdrop of stacked…
  • In the warm glow of late afternoon sun, a group of cyclists in matching grey Rapha RCC jerseys and pink accents take a post-ride break against a backdrop of…
  • A medium studio shot of a young man with curly brown hair posing in cycling bib shorts and a mesh base layer.
  • A man with curly hair stands with his back to the camera, wearing dark charcoal bib cycling shorts and a white mesh base layer.
  • A close-up studio shot highlights the side profile of a person wearing black Rapha cargo bib shorts with a hand resting in the thigh pocket.
  • A close-up studio photograph captures a male cyclist from a side-profile view, hunched over his bicycle in an aerodynamic position.
  • A studio product shot of black cycling bib shorts featuring a high-waisted cut and wide, white mesh suspender straps.
  • A pair of dark navy blue cycling bib shorts is shown from the back against a white background.
  • A close-up studio shot highlights the functional design of light gray cycling bib shorts, focusing on a man's right hip and leg.
  • A close-up studio shot highlights the layered textures of cycling gear on a male model.
  • A close-up studio photograph focuses on a person's upper leg wearing a pair of greige or taupe Rapha cycling bib shorts.
  • A close-up studio photograph features a man hunched forward on a bicycle, highlighting the construction of black and white Rapha bib shorts.
  • A close-up, low-angle action photo captures a focused male cyclist in a white helmet, grey jersey, and mauve shorts leaning into a turn.
  • A close-up studio shot of a Black cyclist against a deep blue background, showcasing a light pink mesh jersey and black bib shorts.
  • A high-angle lifestyle photograph captures two cyclists taking a break on a rough stone ledge.
  • A close-up studio shot of a man pulling open a bright lime-green technical jacket to reveal its grey interior lining and taped seams.
  • A close-up studio photograph focuses on a hand sliding a mint-green smartphone into a vertical zippered pocket of a dark grey, ripstop fabric cycling jacket.
  • A single matte black Rapha cycling overshoe is shown in profile against a plain white background.
  • A wet, black cycling shoe cover glistens with water droplets against a grainy, cool-toned grey gradient background.
  • A side-profile product shot shows a white Rapha cycling shoe partially covered by a sleek black toe cover.
  • A striking macro photograph focuses on the water-repellent surface of a dark, sleek athletic garment, with the cursive word "Rapha" embossed beneath a…
  • A top-down product shot captures the underside of a black Rapha cycling overshoe, showcasing a worn, three-bolt grey plastic cleat.
  • A high-profile, matte black cycling overshoe is shown in a studio profile shot, fitted tightly over a white and yellow cleated road shoe.
  • A close-up photograph focuses on a cyclist's lower half as they lean against a metal guardrail amidst dirty, melting snow.
  • A high-contrast black and white lifestyle photograph captures a pair of hands scrubbing a Rapha cycling shoe under a streaming faucet.
  • A striking close-up photograph of a black, high-top boot silhouette angled diagonally against a grainy, blue-grey gradient background.

Product and editorial design

59 images

Rapha’s product communication balances technical precision with a sense of ambition. Describe a garment through its purpose, conditions, construction, fit, and functional details. When making editorial work, connect cycling to place, culture, and shared effort; keep those themes specific to the story rather than turning them into universal visual motifs.

Rapha product photography and its shopping experience show garments as identifiable products, supported by clear variants, product details, and focused feature explanations. Keep product presentation clean and let the garment’s color, silhouette, materials, and functional details remain legible.

The RCC stripes are a club-specific identity cue: the vertical stripes on its Pro Team Jersey reinterpret horizontal bars from the debut RCC kit. Use that language in RCC contexts, not as an all-purpose Rapha motif.

  • A full-length studio portrait features a man standing with his hands behind his back, wearing professional cycling gear.
  • A man with a buzz cut and leg tattoos models high-performance cycling gear against a neutral, light-grey background.
  • A pair of olive green cycling bib shorts with bright white shoulder straps are shown from a rear studio perspective.
  • A man with a buzzed head and short beard poses in a studio, wearing a tight, long-sleeved charcoal grey cycling jersey featuring vertical stripes of varying…
  • A man with a buzzed head and floral arm tattoos stands in profile against a neutral beige background.
  • A medium studio portrait shows a man with dark hair standing squarely in a charcoal and black striped cycling jersey.
  • A close-up studio photograph of a man with a buzzed head, beard, and heavily tattooed arms looking thoughtfully into the distance.
  • A focused man with a beard and buzz cut wears a pale pink, translucent Rapha RCC cycling jacket over olive green bib shorts.
  • A close-up studio portrait of a man with a buzzed head, beard, and floral tattoos on his forearms, looking thoughtfully to the side.
  • A medium studio portrait of a Black man with a goatee and a calm, direct gaze wearing a Rapha cycling jersey.
  • A full-length studio shot of a lean, heavily tattooed man standing against a neutral beige background.
  • A man with red hair and a mustache poses against a solid light beige background, wearing a Rapha cycling jersey with a painterly pink and blue gradient.
  • A Black man stands in a studio setting, looking down and adjusting the cuff of his vibrant, multi-colored Rapha long-sleeve cycling jersey.
  • A full-body studio photograph shows a woman standing with a neutral expression against a plain beige background, wearing technical cycling bib shorts.
  • A medium studio shot features a man with a shaved head and dark beard looking pensively off-camera.
  • A woman with a determined, upward gaze stands against a neutral, light-grey background in a studio portrait.
  • A studio portrait of a woman with her hair in a bun, looking thoughtfully off-camera while wearing a dark grey Rapha RCC cycling jersey.
  • A focused athlete with her hair in a bun looks off to the side, wearing a pink and grey Rapha cycling kit.
  • A woman with a neutral expression and short brown hair stands centered in a medium studio portrait, wearing a vibrant Rapha cycling jersey.
  • A minimalist off-white cycling cap is shown in a front-facing product shot against a plain background.
  • A single white performance cycling sock is displayed in profile against a plain white background.
  • Brand image
  • A single white performance cycling sock is shown in profile, angled as if worn on a foot.
  • A woman with short hair and a neutral expression poses against a solid tan background wearing a high-performance bubblegum pink Rapha cycling jersey.
  • A close-up studio shot shows a woman with her hair pulled back looking away from the camera in a vibrant bubblegum pink Rapha cycling jersey.
  • A single white performance cycling sock is shown from a profile view against a plain white background.
  • A single white performance cycling sock is captured in a studio shot against a plain background.
  • A woman looks directly at the camera with a neutral expression in a studio portrait from the waist up.
  • A translucent charcoal grey cycling bidon with a black pull-top cap is shown centered against a white background.
  • A translucent charcoal grey cycling bidon is centered against a white background.
  • A minimalist product shot features a white Rapha Cycling Club (RCC) water bottle centered on a plain white background.
  • A vibrant cycling cap featuring bold horizontal stripes in navy, royal blue, pink, and lime green.
  • A head-on studio product shot of a black canvas baseball cap centered on a white background.
  • A full-body studio photograph shows a woman standing against a plain beige background wearing professional cycling gear.
  • A woman with a neutral expression and slicked-back brown hair looks directly forward in this studio portrait.
  • A medium studio portrait features a Black woman with short hair looking pensively to the side, wearing a crisp, fitted white t-shirt and grey heathered…
  • A woman with her hair in a sleek bun looks off-camera in this studio portrait against a muted grey background.
  • A man with a shaved head, dark beard, and heavily tattooed forearms stands in a medium shot against a neutral, beige background.
  • A woman stands with a proud gaze in a studio portrait, modeling a Rapha cycling speedsuit.
  • A technical two-tone cycling skinsuit is presented in a full-length product shot against a plain white background.
  • A man with a buzz cut and groomed beard poses in a studio, looking off-camera against a neutral beige background.
  • A medium-shot studio portrait features a Black woman facing forward with a neutral expression, wearing a light grey Rapha RCC cycling jersey and black bib…
  • A person with fair skin and blonde hair pulled back stands against a plain white background, wearing a black pullover hoodie featuring a bold, abstract pink…
  • A man with short brown hair stands facing forward in a studio portrait against a plain white background.
  • A studio portrait of a woman with light hair pulled back, wearing technical cycling gear against a plain white background.
  • A man with short brown hair and a neutral expression stands against a plain white background, his hands tucked into the pockets of his black trousers.
  • A woman with her hair pulled back stares directly at the camera in this studio product shot.
  • A woman with blonde hair pulled back stands against a white background wearing a white Rapha t-shirt featuring a massive, pixelated pink 'R' graphic across…
  • A portrait of a man looking directly ahead, wearing a white cotton t-shirt with a vibrant, oversized pink graphic of a stylized number '2' across the front.
  • A dark navy blue Rapha RCC handlebar bag or bum bag is centered against a plain white background in this product shot.
  • A sleek, black Rapha-branded mini bicycle pump is oriented diagonally on a plain white background.
  • A portrait of a woman with a dark bob and septum ring wearing a vibrant, rainbow-striped Rapha cycling jersey featuring pixelated floral patterns.
  • A woman with a dark brown bob and bangs gazes off-camera in a studio portrait against a neutral grey background.
  • A portrait of a Black man with a goatee and shaved head, wearing a vibrant Rapha cycling jersey featuring a pixelated floral and geometric rainbow gradient.
  • A man with short red hair and a mustache stands in a medium-shot portrait against a plain beige background.
  • A full-body studio photograph of a man with curly blonde hair and a mustache standing against a neutral beige background.
  • A medium studio shot features a Black woman in a professional cycling kit against a neutral grey backdrop, looking calmly off-camera.
  • A studio portrait of a woman wearing navy blue cycling bib shorts with integrated white mesh suspenders over a matching light blue sports bra.
  • A product shot of navy blue cycling bib shorts featuring a high-contrast white upper mesh strap assembly.

Overshoe guide imagery

3 images

For product guidance, use a clear sequence of product, fit, and care imagery. The Rapha overshoe guide combines concise explanatory sections with visual demonstrations of the product and its use. Keep this instructional imagery within the overshoe-guide context.

  • A single matte black Rapha overshoe covers a cycling shoe, presented in a clean studio product shot from a side profile against a white background.
  • A side profile product shot of a white Rapha road cycling shoe partially covered by a black toe cover.
  • A split-view photo captures the preparation for a cycling journey in a rustic, mountainous setting.

Download Rapha’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Rapha’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 139 images and the logos. The font files belong to Rapha Racing Ltd, so they’re left out.

Download the Brand SkillZIP, 28.8 MB

rapha-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ imagery.md

│ ├ logo.md

│ ├ typography.md

│ ├ product-and-editorial-design.md

│ ├ voice.md

│ └ overshoe-imagery.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from rapha.cc on 30 Oct 2026. It isn’t Rapha’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Rapha and its logos are trademarks of Rapha Racing Ltd. Rainbrand isn’t affiliated with or endorsed by Rapha Racing Ltd.

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