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(Brand guidelines) // Stationery and gifts

Rifle Paper Co. brand
guidelines

Rifle Paper Co.’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from riflepaperco.com.

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About Rifle Paper Co.

Rifle Paper Co. is a stationery and lifestyle brand built around Anna Bond’s hand-painted artwork: bold colors, painted florals, botanical patterns, and illustrated characters bring a distinctive, joyful touch to stationery, gifts, home décor, and everyday moments.

Use the RIFLE PAPER CO. wordmark, set in widely spaced capitals, to identify the brand. Keep it distinct from the painted patterns, product photography and partner marks around it.

Rifle Paper Co. colors

  • Deep green

    Signature color for feature sections

    HEX
    RGB

  • Charcoal

    Logo and headings

    HEX
    RGB

  • Blush

    Soft feature backgrounds

    HEX
    RGB

  • Red

    Accent, badges and feature sections

    HEX
    RGB

  • Sage green

    Secondary feature sections

    HEX
    RGB

  • Cream

    Warm backgrounds

    HEX
    RGB

  • White

    Website background

    HEX
    RGB

  • Gray

    Body text

    HEX
    RGB

Rifle Paper Co. fonts

  • Fortescue

    Headings · 300

  • Miller Text

    Body · 400

  • Caslon’s Egyptian

    Labels and buttons · 300

Font names only. The Brand Skill download doesn’t include font files.

Rifle Paper Co.’s voice

Write with warmth, optimism, and a personal, thoughtful sensibility. Connect beautiful design to real-life rituals: writing a note, giving a gift, or bringing color into a room. Keep the language approachable and sincere, with delight in the details rather than grandiose claims.

For occasion-led copy, make room for the human gesture behind the product: a heartfelt message, a celebration, or a note of encouragement. Be gentle and sincere for sympathy and support; let birthday and holiday messages feel lively and celebratory.

  • “We create moments of unexpected beauty in the real world”
  • “Our world is full of bold colors, painted florals, and illustrated characters”
  • “create beautiful, quality products that bring joy to the everyday”
  • “I hope you love what we create - we are always listening to new ideas, and your feedback along the way”

Dos and don’ts

Do

  • Lead with original hand-painted florals, botanicals, and illustrated characters when creating brand-led visuals.
  • Use bold color and distinctive pattern to bring charm and beauty to everyday products and moments.
  • Keep product storytelling warm, personal, and attentive to craft and useful detail.
  • Pair occasion-led products with sincere, human language that supports the feeling of the moment.

Don’t

  • Don’t replace the hand-painted quality with generic stock florals or impersonal decorative graphics.
  • Don’t let visual embellishment obscure the product or the message.
  • Don’t use a cold, overly formal, or boastful voice in place of the brand’s warm, thoughtful tone.

Rifle Paper Co. imagery

89 images from riflepaperco.com, in 2 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Illustration and patterns

18 images

Build visual work around original hand-painted artwork, especially lush florals and botanicals. The paintings begin in gouache; translate their layered, handmade character into patterns with clear illustrative detail and lively color. Illustrated characters, animals, travel scenes, and still lifes are also part of the brand’s visual vocabulary.

Use patterns as expressive artwork across paper goods and lifestyle products. Let pattern scale and colorways vary by design and product; preserve the distinct character of the specific pattern rather than flattening every design into a generic floral.

  • A sophisticated bedroom features a prominent dark botanical wallpaper with a repeating pattern of blue peacocks, pink roses, and lush green ferns against a…
  • A large blue and white chinoiserie ginger jar lamp with a white drum shade anchors this classic interior vignette on a wooden dresser.
  • A sophisticated home office setup features a dark wood console table tucked against green wainscoting and matching floral wallpaper.
  • A vibrant, dark botanical wallpaper featuring oversized, folk-art style illustrations of pink cosmos, red poppies, and yellow dandelions set against a solid…
  • A close-up product shot features a roll of white decorative border tape printed with a sage green leaf and gold berry vine pattern.
  • A vertical rectangular sheet of wrapping paper features a dense, repeating botanical pattern of small blue wildflowers and green stems.
  • A dense, all-over floral illustration featuring a tapestry of delicate peach and golden-yellow wildflowers amidst soft sage green leaves.
  • A rectangular swatch of floral wallpaper features a dense, illustrative pattern of light blue and pale cream wildflowers with sage green leaves against a…
  • A dense, ditsy floral pattern in a flat, illustrative style covers a vertical sheet with a subtly curled bottom-left corner.
  • A rectangular sheet of wallpaper with a small-scale floral print features a dense pattern of delicate white and yellow blossoms nestled among muted…
  • A vertically-oriented botanical pattern of winding brown vines on a matte black background, presented as a sheet of peel-and-stick wallpaper with a curled…
  • A rectangular roll of wallpaper with a slightly curled bottom edge features an intricate beige and cream marbled pattern.
  • A bronze-framed oval mirror with a beaded inner edge is the centerpiece of this elegant bathroom scene, illuminated by a matching industrial wall sconce.
  • A top-down product shot of rolled wallpaper featuring a classic neutral-toned marble effect.
  • An intricate, floral wallpaper pattern in a muted, antique color palette of sage green, dusty blue, and cream.
  • A dense, intricate floral pattern in a vintage illustrative style with muted tones of dusty rose, sage green, and ochre.
  • An intricate, full-frame marbleized paper texture features a complex swirl of organic, vein-like patterns.
  • A close-up, abstract pattern of swirling liquid in neutral cream and light tan tones.

Product imagery

71 images

Show Rifle Paper Co. designs in the context of the products they are made for, from stationery and greeting cards to wallpaper, textiles, home décor, and gifts. Favor images where the artwork, product finish, and useful details can all be appreciated. The brand presents both close product views and room or lifestyle contexts.

  • A variety of colorful birthday cards are scattered across a neutral linen surface in a bright, overhead lifestyle photograph.
  • A bright green rectangular greeting card is centered among other stationery, featuring a wreath-like border of illustrated white daisies with yellow centers.
  • A whimsical illustration on a cream-colored graduation card features a scholarly brown owl wearing a dark academic gown, a mortarboard with a gold tassel,…
  • A close-up photograph displays a collection of illustrated greeting cards, focusing on two central designs.
  • A pale sage green greeting card features two white swans forming a heart shape with their necks, surrounded by an intricate floral border of small orange,…
  • An upright, open stationery box features a dark charcoal background adorned with a lush floral pattern of light blue, white, and purple blooms with green…
  • A vertical stack of colorful greeting cards is centered against a flat, dark teal background.
  • A top-down studio shot features a light yellow greeting card resting on a plain white envelope, set against a two-toned tan and cream linen fabric backdrop.
  • A close-up studio shot features a hand holding a cream-colored 'Happy First Birthday' card against a soft pink background.
  • A whimsical, illustrated Halloween card depicts a three-story haunted manor teeming with costumed figures under a starry night sky.
  • A whimsical Halloween greeting card features a three-story haunted house illustration under a crescent moon and starry night sky.
  • A vintage-style Halloween greeting card featuring a large, glittery black cat head wearing an orange and green ruffled collar, centered against an orange and…
  • A vertical greeting card featuring a sparkling, black glitter cat head with a green and orange ruffled collar as the centerpiece.
  • A horizontal Halloween greeting card features a colorful harlequin pattern of diamonds containing spooky icons like ghosts, jack-o'-lanterns, black cats, and…
  • A flat-lay photograph showcases a 'HAPPY HALLOWEEN' greeting card featuring a retro-inspired harlequin pattern with icons like ghosts, black cats, and…
  • A whimsical, illustrated Halloween greeting card features a black background with a dancing skeleton tipping a top hat and a tall, green hairy monster.
  • A festive, illustrated Halloween card titled "TRICK OR TREAT" in colorful, blocky letters set against a solid black background.
  • A dense floral wallpaper featuring clusters of white elderflowers nestled among layered green leaves dominates the upper half of this interior photograph.
  • A tall, hand-painted sage green armoire with botanical and animal illustrations anchors this cozy, traditional living room set against dark wood paneling.
  • Two patterned armchairs sit side-by-side against a draped tan fabric backdrop.
  • A close-up lifestyle photograph of an elegantly dressed bed featuring botanical bedding with blue peacocks and pink roses.
  • A velvet olive green armchair sits in a cozy, traditionally styled living room, accented by a vibrant dark floral throw pillow.
  • A square, folk-art-style embroidered piece reads "HOME SWEET HOME" in a cross-stitched font, framed in dark wood against a textured beige wall.
  • A high-angle, close-up product photo features a gold spoon resting on a white ceramic spoon rest adorned with blue hydrangea patterns and a gold rim.
  • A vibrant red Jardin de Paris soy blend candle sits at the center of a lush floral arrangement against a solid cream background.
  • Three drapes of floral-patterned fabric lie side-by-side in a tactile, high-angle close-up.
  • A folded maroon fleece blanket features a repetitive pattern of light blue and cream oak leaves on winding vines.
  • A top-down studio shot features a white porcelain side plate decorated with a circular vine of light blue flowers and green leaves.
  • A vertical standing picture frame is upholstered in dark brown fabric featuring a vibrant, hand-embroidered floral border of white, pink, and yellow…
  • A rectangular ceramic trinket tray features a lush, folk-art style bouquet of red and pink flowers with green leaves on a white center.
  • A complex network of industrial distillery pipes and tanks dominates this vintage-style graphic.
  • A grainy, black-and-white historical illustration shows an aerial perspective of a multi-story industrial masonry building with prominent arched windows.
  • A heavy industrial printing press feeds a continuous roll of cream wallpaper featuring a delicate beige floral and vine pattern.
  • A top-down flat lay showcases a collection of floral-themed lifestyle products arranged on a muted mauve surface.
  • A flat-lay photograph showcases a collection of floral-themed stationery on a textured tan background.
  • Three patterned notebooks are fanned out diagonally on a soft mauve surface, showcasing intricate floral illustrations in a folk-art style.
  • A close-up, high-angle lifestyle shot displays a collection of linen-bound journals featuring embroidered birth month flowers.
  • A vibrant top-down product shot of a Rifle Paper Co.
  • A collection of octagonal, floral-bordered sticky notes are scattered across a soft peach-colored surface.
  • A flat lay photography display of floral stationery on a mauve surface, centered around a maroon 'BOOK JOURNAL' featuring a stack of classic embroidered book…
  • An elegant, cream-colored notepad titled "NOTES" in gold foil sits atop a floral-patterned book on a dark wooden desk.
  • A vertical product shot of a notepad featuring a dense, colorful floral border of hand-drawn yellow daisies, red pansies, and purple wildflowers.
  • A black spiral-bound notebook with a copper-colored twin-ring wire spine is centered against a plain white background.
  • A top-down product shot of an off-white, landscape-oriented notepad titled "WEEKLY LIST" in clean black serif font.
  • A top-down product shot of a vertical spiral-bound notepad with a pale blue canvas-textured cover and bronze wire-o binding.
  • A light cream, linen-textured book cover features a vibrant, folk-art style embroidery sampler pattern.
  • A vertical notepad featuring a folk-art rooster illustration and the header "TO DOODLE DOO!" in cross-stitch style red font.
  • A pair of overlapping journals sits centered on a clean white background, showcasing folk-art-inspired illustrations.
  • A vertical notepad is designed to look like a yellow butter wrapper, featuring a vintage-style brown and white cow illustration at the top under the header…
  • This product shot features a cream-colored notebook with a distinctive scalloped edge on its right side and a blue ribbon bookmark.
  • A top-down product shot of a dark chocolate brown hardcover sketchbook featuring vibrant floral embroidery across the front.
  • A top-down product shot features an assortment of whimsical illustrated greeting cards scattered among vibrant pink, yellow, and white spring flowers.
  • A fanned-out arrangement of five illustrated birthday cards rests on a solid dark hunter green background.
  • A large, inflatable foil balloon in the shape of the number five is the centerpiece of this studio photograph.
  • A close-up photograph of a gift box wrapped in pink paper featuring a vibrant, painterly floral pattern of roses and greenery.
  • A square stationery box and several assorted cards from Rifle Paper Co.
  • A close-up studio shot features five colorful spools of decorative ribbon arranged vertically against a soft mint green background.
  • A festive Halloween garland stretches across a clean white background, featuring a series of whimsical paper cutouts.
  • A round silver foil balloon features a charming, storybook-style illustration centered around the cursive text "Sweet Little One." The nursery-themed design…
  • A Halloween-themed paper chain stretches horizontally across a plain white surface in a wide studio shot.
  • A decorative Halloween paper plate with a scalloped silver foil edge features a witch flying across a large green full moon on a black background.
  • A stack of square paper napkins is shot from directly above against a plain white background.
  • A charming folk-style illustration depicts a vertical nativity scene on a clean white background.
  • An illuminated manuscript-style illustration of the hymn 'Silent Night' features sheet music surrounded by folk-art depictions of the Nativity.
  • A folk-art style watercolor illustration features a profile of a vibrant red Northern Cardinal perched among decorative green vines.
  • A sprig of mistletoe tied with a flowing red ribbon is depicted in a charming, hand-painted gouache illustration.
  • This festive illustration features a dark green Christmas tree centered on a white background, adorned with Nutcracker-themed ornaments like sugarplum…
  • A whimsical, folk-art style illustration depicts a bustling ice skating rink at night in New York City.
  • A folk-art illustration designed to look like a traditional needlepoint sampler, featuring a 'HOME SWEET HOME' message in cross-stitch lettering.
  • A square-framed piece of embroidery-style art features a charming country scene on a beige canvas background.
  • A vertical painterly illustration features a cluster of pale pink lilac flowers and three deep green leaves set against a periwinkle blue rectangular backdrop.

More from the Brand Skill

Web ui

For web work, use a light interface with a white background, gray text, and the deep green accent. The primary button uses a square-cornered green fill with white text; the secondary button uses a white fill, gray text, and a dark outline. Keep button treatments restrained so product illustrations remain the visual focus.

The type roles are Fortescue for headings, Miller Text for body copy, and Caslon’s Egyptian for labels and buttons. Match font weights to the specific role; do not apply one weight indiscriminately across the site.

Download Rifle Paper Co.’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Rifle Paper Co.’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 326 images and the logos. The font files belong to Rifle Holdings, LLC, so they’re left out.

Download the Brand SkillZIP, 10.9 MB

rifle-paper-co-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ color-palette.md

│ ├ illustration-and-patterns.md

│ ├ product-imagery.md

│ ├ typography.md

│ ├ visual-identity.md

│ ├ voice.md

│ └ web-ui.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from riflepaperco.com on 30 Oct 2026. It isn’t Rifle Paper Co.’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Rifle Paper Co. and its logos are trademarks of Rifle Holdings, LLC. Rainbrand isn’t affiliated with or endorsed by Rifle Holdings, LLC.

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