Bloom is now Rainbrand

(Brand guidelines) // Stationery and gifts

Smythson brand
guidelines

Smythson’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from smythson.com.

Download the Brand Skill

About Smythson

Smythson is a British luxury house whose handcrafted stationery, leather goods and lifestyle pieces pair enduring design with thoughtful functionality and meticulous craftsmanship.

Use the SMYTHSON OF BOND STREET wordmark, with its EST. 1887 line, as the brand signature. Set it in Ribbon Blue navy on white or pale backgrounds, and keep its wide letter spacing and proportions intact.

Smythson colors

  • Ribbon Blue

    Signature brand color, wordmark and text

    HEX
    RGB

  • Featherweight Blue

    Pale blue accents and backgrounds

    HEX
    RGB

  • White

    Backgrounds

    HEX
    RGB

  • Smythson Blue

    Bright blue accent

    HEX
    RGB

  • Tinted

    Secondary text

    HEX
    RGB

Smythson fonts

  • Gill Sans Nova

    Headings and body · 400

  • Adobe Handwriting

    Handwritten quotes · 400

Font names only. The Brand Skill download doesn’t include font files.

Smythson’s voice

Smythson’s voice is polished, warm and quietly confident. It connects heritage and skilled making with the pleasures of everyday use. Prefer specific, tactile language and measured claims; balance elegance with practical details.

  • “Designed to bring ease to your daily commute and travel further afield, our leather bags combine elegant silhouettes with considered functionality”
  • “A signature of our travel collection, our zip currency case flawlessly balances utility and playfulness, timelessness and modernity”
  • “Each piece is presented in our signature Nile Blue box, hand-wrapped, and finished with a navy grosgrain ribbon”

Dos and don’ts

Do

  • Pair craftsmanship and heritage with a clear account of how a piece serves daily life.
  • Use precise, sensorial descriptions of material, finish, and function.
  • Keep the tone warm and considered; make personalisation and gifting feel individual and thoughtful.
  • Pair Ribbon Blue navy with white and pale blues, and keep layouts quiet and spacious.

Don’t

  • Don’t replace concrete product detail with vague luxury superlatives.
  • Don’t make the voice overly casual or pushy; keep its confidence measured and refined.
  • Don’t overstate longevity, sourcing, or sustainability claims beyond the specific claim being made.
  • Don’t redraw, tighten the letter spacing of, or recolor the wordmark away from its navy.

Smythson imagery

310 images from smythson.com, in 6 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery editorial

47 images

Use elegant, product-led editorial imagery to express Smythson’s world: considered styling, crafted detail, heritage and a contemporary life in motion. The brand’s own collection and story imagery can inform campaign and editorial work.

  • A triptych photo of creative tools in shades of blue against white and lined backgrounds.
  • A textured blue 2027 diary rests on a small wooden tabletop easel, secured by a navy blue metal clip at the top.
  • A vibrant green crocodile-embossed leather diary marked with gold '2027' text sits prominently against a clean white backdrop.
  • A vertical stack of travel documents and international currency is bound tightly by a green rubber band against a light blue lined paper background.
  • A vibrant royal blue croc-effect leather notebook rests diagonally atop a vintage light blue typewriter, holding a sleek silver pen and scattered blue…
  • A single silver metal pencil sharpener rests in the center of blue-lined notebook paper, photographed from a direct overhead angle.
  • A vertical studio product shot features a textured, bright pink 2027 diary standing upright as the centerpiece.
  • A top-down studio shot features a brushed silver business card holder resting centrally on a pale blue background with subtle horizontal pinstripes.
  • Brand image
  • A top-down studio product shot of a black grained-leather Smythson briefcase centered against a light grey background.
  • A stack of luxury textured leather boxes rests atop a dark, hand-carved wooden sculptural pedestal against a stark white background.
  • A vertical stack of three zippered jewelry boxes sits atop a cream-colored, neoclassical pedestal.
  • Brand image
  • A top-down product shot of a rectangular notebook featuring a bold leopard print cover.
  • Grace Coddington sits smiling on a wooden daybed draped in a Louis Vuitton trunk-print blanket, her chin resting on her hand.
  • An extreme close-up photo shows a worker's hand firmly gripping the wooden handle of a specialized metal roller tool.
  • An overhead, slightly angled photo shows a collection of illustrated stationery cards featuring colorful colored-pencil sketches of world cities.
  • A small, light blue gift box with a navy grosgrain ribbon bow sits at the center of a white, silver-rimmed plate in a formal table setting.
  • A secluded lagoon-style swimming pool is nestled within a lush, sun-drenched oasis of dense tropical greenery and tall palm trees.
  • A man with wavy brown hair and blue eyes looks directly at the camera, holding a light blue envelope that reads "LOVE LETTER TO LETTERS" in handwritten black…
  • A minimalist product shot features a vertical stack of three cross-grain leather notebooks in graduating sizes: large black, medium charcoal grey, and small…
  • A dark forest green pebbled leather tote bag is the centerpiece, precariously tilted and propped up by a dark, rounded sculpture on a rich wood table.
  • A collection of dark green cross-grain and patterned leather travel accessories is arranged against a stark white background.
  • A structured, dark mahogany brown pebble-grain leather crossbody bag is shown in a studio product shot.
  • A pocket-sized planner with a textured, navy blue cross-hatch cover is shown from a direct front-facing product view.
  • An open luxury cocktail travel case crafted from dark, navy-blue crocodile-embossed leather.
  • Two textured Circuit Journals, one charcoal grey and one teal green, are positioned side-by-side against a deep emerald green background.
  • An intricate, pale blue paper-cut double-decker bus and a matching small car sit on a textured white surface, positioned next to the tip of a sharpened…
  • A top-down photograph shows a scattered pile of premium white envelopes with pointed flaps, creating a textured, overlapping pattern across the frame.
  • A four-quadrant grid showcases elegant silver items and dining accessories against alternating white and light blue pinstripe backgrounds.
  • A top-down collage of overlapping physical photographs rests on a detailed city map of Madrid, specifically the Chamberí and Centro areas.
  • A close-up studio shot highlights a gold, arch-shaped metal clasp engraved with 'COCCINELLE' on a dark, floral-patterned handbag.
  • An open dark green leather tech folio sits atop a rustic mosaic and brick surface, showcasing a colorful organized interior.
  • A close-up shot of vibrant blue pebbled leather embossed with silver-toned icons and airport codes.
  • A low-angle lifestyle photo captures a woman walking barefoot along a pebbled beach, carrying a large olive green canvas weekender bag by Smythson.
  • A close-up industrial photo captures a hand firmly pressing a metal rolling tool onto a thin, shimmering sheet of gold foil.
  • A black-and-white diptych captures the tactile process of handling printed paper.
  • A high-angle product shot shows a wooden typesetter's drawer filled with brass-colored metal letter stamps for a printing press.
  • A close-up photograph captures the hands of an artisan using a fine engraving tool and a jeweler's loupe to etch a rose gold or copper plate.
  • Brand image
  • A split-screen photograph captures the craftsmanship of letterpress printing, featuring a golden brass plate engraved with a botanical floral design on the…
  • A close-up photograph focuses on a craftsman's weathered hands as they carefully fold and align light blue stationery on a white surface.
  • A close-up product photo of premium cream-colored stationery and envelopes layered on a grey background.
  • A sophisticated top-down product shot of wedding stationery for Holly Anna and Adam George Peaty on a gold-and-cream striped fabric.
  • A close-up product shot of stacked greeting cards or paper featuring a whimsical, storybook-style illustration of anthropomorphic animals in a pond setting.
  • A high-angle product photo showcases a curated arrangement of blue and teal Smythson stationery on a white surface.
  • Brand image

Imagery collections

32 images

Collection imagery should communicate both product type and the life it serves, across bags, travel, home, gifts, stationery and diaries.

  • A vertical product shot features a stack of three 2027 planners arranged in a tiered, staggered composition against a light grey background.
  • A dark espresso brown textured leather briefcase balances precariously atop a smooth, wooden sphere against a clean white background.
  • Three textured leather luggage tags are arranged vertically against a plain white background.
  • A luxury black cross-grain leather jewelry chest stands open on a dark mahogany wood table against a clean white background.
  • A flat leopard print zip-top clutch is artfully balanced at a diagonal angle atop a round, brushed gold pedestal.
  • A dark olive green canvas briefcase with brown textured leather trim sits atop a rustic cork block against a clean white background.
  • A dark sage green, cross-grain leather backpack sits upright on a hammered copper surface against a clean white background.
  • A dark forest green pebbled leather tote bag is the centerpiece, propped at a dynamic angle against a dark, organic wood sculpture.
  • An olive green canvas messenger bag rests atop a stack of dark, architectural pedestals against a stark white background.
  • A structured black pebbled leather briefcase with rounded top handles and a shoulder strap sits on a dark wood table.
  • An olive green canvas holdall bag is captured in a high-angle studio shot, featuring dark brown textured leather handles and trim.
  • A deep olive-green nylon holdall bag is shown at a three-quarter angle.
  • Brand image
  • This product shot features a dark olive green canvas holdall with textured brown leather accents.
  • An olive green canvas duffle bag with chocolate brown pebbled leather trim is shown from a three-quarter angle.
  • A wide black duffle bag is shown from a direct front-facing product shot.
  • A large, black nylon weekender duffel bag with textured leather accents is shown in a three-quarter studio shot.
  • Brand image
  • A luxury navy and black monogrammed weekend bag featuring a repeated tonal 'SMYTHSON' grid pattern across its textured body.
  • A dark navy blue duffel bag features an all-over tonal pattern of the word 'MYSONS' in a blocky, repeating grid.
  • A luxury dark navy weekend bag featuring a repeated monogram pattern of the word 'SMYTHSON' in a grid-like jacquard weave.
  • A luxury navy blue weekender bag with an all-over repeating 'SMYTHSON' monogram pattern in black.
  • A navy blue canvas tote bag features an all-over repeating 'SMYTHSON' monogram pattern in a dark navy print.
  • A navy blue Smythson tote bag featuring a dense, all-over tonal 'SMYTHSON' monogram pattern across its structured fabric body.
  • A frontal product shot of a dark charcoal or slate-green textured leather tote bag.
  • A studio product shot of a dark slate green pebbled leather tote bag positioned at a three-quarter angle.
  • This product shot features a structured black pebbled leather tote bag with a silver-zippered horizontal pocket on the front.
  • A high-angle product shot features a black textured leather desk tray lined with light blue paper, accompanied by a matching square note holder filled with…
  • A luxury lifestyle product shot features a cylindrical Smythson watch roll in a dark crosshatch pattern resting on a rectangular black cross-grain leather…
  • A close-up product shot of a Smythson backgammon set features a deep teal leather surface adorned with vibrant pink and lime green printed triangles.
  • A luxury black textured leather jewelry box sits open on a dark wood grain table against a clean white background.
  • Two nested dark green valet trays with a fine cross-grain leather texture are artfully stacked on a clean white surface.

Imagery journals

67 images

Present journals and notebooks with the details that make them recognisably Smythson: leather character, gilt edges, pale blue Featherweight paper, page markers, fine stamping and portable, well-considered formats. Show both the finished cover and useful interior features.

  • A vertical product shot of a 2027 planner with a deep burgundy, textured faux-leather cover.
  • An overhead product shot of an open Smythson leather-bound diary featuring pale blue lined pages.
  • A close-up studio shot captures the pale blue, watermarked pages of a leather-bound Smythson diary as they are fanned open.
  • A close-up studio shot highlights the corner of a textured, burgundy cross-grain leather notebook.
  • An overhead, angled product shot captures several light blue pages of an open, leather-bound Smythson notebook fanning out to reveal transit maps.
  • A vertical product shot of a navy blue, leather-textured 2027 planner viewed from the front.
  • A vertical product shot of a dark chocolate brown leather 2027 planner.
  • A dark, charcoal grey hardcover planner is shown from a direct, top-down perspective.
  • A professional matte black hardcover planner or notebook is captured in a direct, overhead product shot.
  • A close-up, high-resolution texture of deep burgundy or maroon pebbled leather.
  • A premium deep burgundy leather 2027 diary is captured in a centered product shot against a light grey background.
  • An open Smythson pocket diary for 2027 shows a light blue 'Week 1' layout with thin grey horizontal lines and a burgundy ribbon bookmark.
  • A vertical product shot shows a cornflower blue, textured leather notebook cover placed against a dashed outline of an A4 paper size for scale.
  • A close-up product shot features the pale blue, lined pages of a Smythson notebook, with one page lifted and angled towards the viewer.
  • A vertical product shot of a 2027 planner with a metallic, rose-pink pebbled leather texture cover.
  • An open diary lies flat, showcasing pale blue pages framed by a textured, metallic red leather cover and a matching red grosgrain ribbon marker.
  • A vertical product shot of a 2027 planner with a metallic silver, pebbled faux-leather cover.
  • Brand image
  • A vertical product shot of a mint green 2027 planner cover.
  • A top-down studio shot of an open Smythson 2027 weekly planner featuring a vibrant lime green cover and a matching Grosgrain ribbon bookmark.
  • A top-down studio shot of a vibrant red 2027 diary with a textured, cross-hatched leather-like finish.
  • A vertical product shot of a black, textured leather planner with a fine crosshatch grain.
  • A vertical product shot of a vibrant red, cross-hatched textured planner featuring the gold embossed year "2027" centered on the cover.
  • A top-down product shot of an open Smythson 2027 weekly diary featuring light blue, lined pages and a vibrant red cover.
  • This product shot features a dark navy blue, cross-grain textured leather 2027 diary with gold-stamped year text in the center.
  • A light blue, cross-grain textured leather diary for '2027' features a whimsical illustration of three dogs on leashes.
  • A top-down studio shot of an open Smythson desk diary with light blue gilded pages and a navy blue textured leather cover.
  • A vertical product shot of a 2027 planner featuring a textured leopard print cover with tan and black spots.
  • An overhead product shot of an open Smythson weekly diary, showing a light blue page being turned.
  • A vibrant bubblegum pink 2027 planner with a textured, cross-hatched faux leather cover is shown in a flat-lay product shot.
  • Brand image
  • An open light blue weekly diary shows the spread for 'WEEK 1' of 'JANUARY 2027' with lined sections for each day and a 'TO DO' list on the right.
  • A tight, circular close-up photograph captures the weathered hands of a craftsperson working on a light blue paper frame over white stock.
  • A close-up circular photo captures an artisan's hands carefully guiding a piece of textured, crimson-red crocodile leather through an industrial sewing machine.
  • Glistening gold edges of a stack of books dominate this close-up photograph, which is cropped into a perfect circle.
  • A close-up action shot captures a craftsman's weathered hands meticulously pressing down on the light blue spine of a notebook with gold-edged pages.
  • A top-down photograph features a hand gripping a dark blue, rectangular metal frame shaped like the number eight.
  • A close-up photo focuses on a pair of weathered, veined hands carefully applying a thin blue border to a white card on a light wood workbench.
  • A close-up photo shows a collection of vintage metalworking or engraving tools with rounded wooden handles arranged in a makeshift wooden holder.
  • Brand image
  • A vertical product shot of a Nile Blue textured paper notebook or folder secured with a matching horizontal paper belly band.
  • A stack of off-white, textured stationery paper is held together by a single horizontal blue band.
  • This top-down product shot features a luxury blue stationery box alongside its open base, which reveals a stack of cream-colored envelopes.
  • A top-down studio shot shows an open Smythson spiral notebook with pale blue, lined pages and a gold-colored wire binding.
  • A top-down product shot of a cornflower blue spiral-bound notebook with a silver wire coil.
  • A close-up photograph features a cream-colored paper envelope with a deep navy blue interior lining.
  • A high-angle product shot shows a set of luxury stationery consisting of a textured cream note card and an open matching envelope.
  • A high-angle studio shot features an open, white Smythson envelope with a warm gold tissue lining.
  • A vertical, rectangular swatch of pale, sky-blue textured paper with a subtle, fine-grained matte finish.
  • A medium blue, landscape-oriented rectangular envelope is shown from the front.
  • A vertical, off-white rectangular card or piece of paper with a subtle, fine-grained texture.
  • A vertical, pale icy-blue rectangular sheet of textured paper centered in the frame.
  • A flat-lay product photo displays three open light-blue Smythson diaries of varying sizes against an off-white background, accompanied by a silver pen and a…
  • A flat lay product shot features two open Smythson blue leather planners with pale blue lined pages on a clean white surface.
  • A top-down studio product shot features three 2027 planners in varying sizes and textures arranged on a clean, light gray surface.
  • A flat-lay studio photograph features three 2027 planners in shades of grass green, mint green, and bright pink, set against a neutral light gray background.
  • A vertical stack of three leather-bound diaries in navy, cornflower blue, and slate grey rests against a pale grey background.
  • A circular swatch of textured dark slate-gray leather or pebble-grain synthetic material.
  • A close-up, circular material swatch features vibrant kelly green crocodile-embossed leather.
  • A perfect circle of vibrant bubblegum pink material showcases a distinct diagonal cross-hatch or linen-like texture.
  • A material sample presented as a perfect circle of light gray, pebbled leather.
  • A close-up photograph captures the hands of an artisan applying white adhesive to the spine of an open book with a thick, textured brush.
  • A close-up industrial photograph captures the mechanical process of printing on blue fabric within a darkened factory setting.
  • A close-up studio shot highlights the distinct textures of two overlapping cornflower blue leather samples.
  • A close-up, high-angle photograph features three metallic letterpress blocks arranged diagonally inside a wooden tray.
  • A series of vertical, parallel bands of dusty blue grosgrain ribbon are arranged tightly across the frame, showing a distinctive horizontal ribbed texture.
  • A close-up industrial photograph highlights a series of blue, fan-folded pages moving along a metal conveyor belt.

Imagery leather goods

96 images

Show leather goods as refined, useful objects. Let silhouette, stitching, grain, embossing, hardware and interior organisation communicate the workmanship. Smythson’s product imagery includes both clean product views and close-ups that reveal material character and practical details.

  • A deep pine green, textured pebble-grain leather briefcase is shown in a clean front-facing studio shot.
  • A dark slate-gray Smythson leather briefcase is captured in a high-quality product shot.
  • This product shot features a dark slate-gray, pebbled leather briefcase with a rectangular, double-compartment design.
  • A side-profile product shot of a slate grey, pebbled leather briefcase featuring two parallel gunmetal zippers that wrap around the top and side.
  • A top-down studio shot features an open forest green leather briefcase with two large, unzipped main compartments revealing a dark interior.
  • An extreme close-up product shot focuses on the top opening of a dark slate-gray pebbled leather briefcase.
  • An angled close-up photo focuses on the open interior of a dark teal, pebbled leather briefcase.
  • A close-up studio shot highlights the textured, pine green pebbled leather of a Smythson briefcase.
  • A close-up product shot focuses on the intricate textures and gunmetal hardware of a dark teal, pebbled leather briefcase.
  • A sophisticated black cross-grain leather briefcase with a matte finish and silver hardware.
  • A man stands in profile against a minimalist white background, modeling a structured navy blue leather briefcase slung over his shoulder.
  • A deep espresso brown leather briefcase with a pebbled texture is centered in this clean studio product shot.
  • A close-up material swatch of dark slate gray textured leather or vinyl.
  • A vertical product shot of a dark navy blue passport cover featuring a textured crosshatch leather finish.
  • A top-down studio shot shows the interior of an open, dark navy blue leather travel wallet.
  • A vibrant cobalt blue textured leather passport cover or bi-fold wallet stands vertically in a product shot.
  • A deep forest green, cross-hatched leather passport cover or wallet is shown from a direct front-facing angle.
  • A dark navy blue textured leather passport holder or small vertical wallet is shown from a direct front-facing angle.
  • A minimalist product shot of a periwinkle blue leather passport cover or small notebook.
  • A top-down product shot of a rectangular notebook featuring a soft blue cover adorned with a symmetrical white polka dot pattern.
  • A vibrant red, textured notebook or passport holder is shown from a direct front-facing view.
  • A minimalist product shot of a closed, rectangular black notebook standing upright.
  • A portrait-oriented notebook or planner features a bold, classic leopard print cover.
  • A vertical bubblegum pink rectangular book stands upright, viewed straight-on against a dark ground.
  • A vertical mint green rectangular book or notebook stands centered, featuring a fine, textured matte finish.
  • A vertical product shot of a closed charcoal grey notebook with a matte, textured cover.
  • A light blue, textured notebook stands upright, featuring a hand-drawn checklist in orange ink on the front cover.
  • A vertical product shot of a black, pebbled-texture notebook or passport holder.
  • A vertical rectangular object, likely a notebook or passport holder, features a dark, repeating tartan-like pattern.
  • An extreme close-up photo focuses on a hand using a precision craft blade to carefully cut or score the surface of a textured blue book cover.
  • A close-up view of a dark navy blue textured fabric featuring a repeating pattern of small, metallic gold eight-pointed stars.
  • A vertical product shot of a navy blue 2027 diary with a textured cross-grain finish.
  • A flat product shot of a light blue textured leather card holder featuring a pattern of small, white eight-pointed stars.
  • A vertical product shot of a silver, textured notebook or passport cover featuring a repeating pattern of small gold-colored eight-pointed stars.
  • A vertical product shot of a rectangular rose gold passport holder with a cross-hatch textured finish.
  • A flat, navy blue cross-grain leather zippered pouch featuring an all-over pattern of small, gold-stamped eight-point stars.
  • A vertical white card with a textured, matte finish features gold-embossed celestial details.
  • A horizontal white stationery card featuring a textured paper finish and a minimalist festive border.
  • A vertical product shot of a cerulean blue pocket diary with a cross-hatch textured finish.
  • A dark navy blue Saffiano leather trifold wallet featuring an even pattern of gold-foiled eight-point stars.
  • A top-down product shot of a silver hardcover notebook with a distinct metallic, woven fabric texture.
  • A high-angle product shot shows an open travel wallet in a vibrant cornflower blue leather.
  • This product shot features an open, vibrant blue leather travel wallet shown from the inside.
  • A studio product shot of an open, bifold black leather travel wallet.
  • A vertical product shot of a rectangular deep burgundy passport cover or notebook sleeve.
  • A studio product shot of an open, deep burgundy leather travel wallet with a smooth, matte finish.
  • A vertical product shot of a closed, dark grey textured leather notebook or passport holder.
  • A vertical product shot of a closed, black pebbled-leather notebook or passport cover.
  • A vibrant bubblegum pink leather passport holder is shown wide open, revealing its interior structure with silver-stamped labels.
  • A top-down studio shot of an open, black pebbled leather travel wallet.
  • A top-down studio shot of a sky blue, cross-grain leather notebook with the phrase "ONE MUST ALWAYS DRAW" stamped in small gold foil capital letters in the…
  • A top-down studio shot features an open blue leather notebook displaying a delicate graphite pencil sketch of rabbits leaping in a circular formation around…
  • A vertical product shot of a passport holder featuring a vibrant, multi-colored geometric pattern.
  • A vibrant mint green leather travel wallet is shown open and standing, featuring two internal angled pockets with subtle silver foil lettering.
  • A vertical product shot of a closed notebook or folder featuring a glossy black crocodile-embossed leather cover.
  • A close-up, high-angle product shot features a dark navy blue notebook with a glossy croc-embossed texture.
  • A close-up product shot of an open, premium notebook featuring pale blue-grey lined pages with a subtle watermark and the word "SMYTHSON" printed in small…
  • A deep red, rectangular leather journal featuring a high-gloss, embossed crocodile skin texture.
  • An extreme macro photograph captures the glossy, deep navy blue texture of embossed crocodile leather.
  • A deep emerald green, cross-grain leather travel wallet is shown in a flat, vertical product shot.
  • A deep forest green textured leather clutch or pouch shown from a high-angle perspective.
  • A vertical product shot of a forest green pebbled leather pouch featuring two long, parallel silver zippers on its face.
  • A close-up studio shot highlights the textured, dark green cross-grain leather of a Smythson accessory featuring two diagonal zippers.
  • A vertical, navy blue cross-grain leather travel wallet is shown in a studio product shot.
  • A flat, rectangular taupe cross-grain leather pouch features two vertical gold-toned zippers with contrasting fabric tapes.
  • A vertical product shot of a black pebble-grained leather notebook featuring two integrated pencil slots on either side of the front cover.
  • A vertical product shot features a pebbled royal blue leather notebook with two built-in pen loops.
  • A top-down product shot of a cornflower blue pebbled leather tablet or notebook case with rounded corners.
  • A mint green, rectangular leather pouch with rounded corners features two vertical zippers running along the left and right sides.
  • A vibrant pink rectangle, resembling a tech accessory or portfolio case, features two vertical black zippers on its face.
  • A vertical product shot of a dark charcoal green rectangular tablet case with a matte, textured finish.
  • A top-down studio shot features a vibrant red, pebbled leather tech sleeve or rectangular clutch.
  • A close-up, high-resolution texture shot of deep forest green cross-grained leather.
  • A deep forest green, textured leather tech folio or large wallet sits vertically against a plain gray background.
  • A high-angle studio product shot of a forest green textured leather flat pouch standing upright on a solid white background.
  • A close-up product shot focuses on the bottom corner of a dark emerald green, cross-grain leather wallet.
  • A forest green, cross-grain leather pouch features two vertical silver zippers that run in opposite directions, revealing navy and red interior linings.
  • A horizontal black cross-grain leather watch roll is centered in the lower third of the frame.
  • A luxury travel backgammon set is shown partially unrolled, featuring a cross-grain black leather board with inlaid light blue and white triangular pips.
  • A horizontal, cylindrical leather case made from navy blue saffiano-textured leather, adorned with a pattern of small, gold eight-pointed stars.
  • A sky-blue leather watch roll with a fine cross-hatch Saffiano texture sits horizontally against a plain backdrop.
  • A sleek, black leather-textured roll case lies horizontally, showcasing a fine crosshatch pattern and a secure central wrap-around strap.
  • A low-angle, horizontal graphic of a cylindrical object featuring a vibrant, repeating geometric pattern of red, white, and blue zig-zags.
  • A horizontal black textured cylindrical tube is cinched in the center by a wide band featuring a tan, white, and red plaid pattern.
  • This is a full-frame macro photograph of a black saffiano leather texture.
  • A luxury black cross-grain leather bridge set is shown open from a three-quarter angle.
  • An overhead studio shot displays a luxury bridge set featuring a dark navy cross-grain leather box.
  • A minimalist chess set features abstract wooden pieces arranged on a textured black and light blue checkered board.
  • A luxury leather chessboard set is shown from a three-quarter perspective, highlighting its textured black and soft blue cross-hatched surface.
  • Brand image
  • A luxury travel chess set is captured from an angled high-perspective, featuring a rollable leather board with light and dark wood pieces positioned for play.
  • A sky-blue leather watch roll with a textured cross-hatch finish is shown in a crisp product shot.
  • A luxury travel chess set is showcased from a high-angle studio perspective, featuring a textured blue leather board with light blue and black squares.
  • A high-angle studio shot features an open travel backgammon set crafted from black leather and Burberry’s iconic beige check fabric.
  • An overhead studio shot features an open, portable backgammon board crafted from cross-grain cornflower blue leather.
  • A vibrant, rollable backgammon set is spread open, featuring a teal playing surface with alternating bright pink and lime green triangles.

Imagery home and gifts

37 images

Smythson’s home accessories and gifts pair leather craft with everyday purpose. Photograph considered form, fine materials and useful features; the brand’s gift presentation pairs its blue box with a navy grosgrain ribbon.

  • A sophisticated black textured leather jewelry trunk is shown fully open with its top lid up and front panel down.
  • A premium black leather jewelry box sits at a slight angle, showcasing its cross-grain textured finish.
  • A luxury taupe-colored jewelry trunk is shown fully open from a front-facing perspective.
  • A light blue textured leather jewelry chest is shown fully open to reveal its intricate tan suede lining.
  • Brand image
  • A small plum-colored clutch is stacked atop a larger taupe leather shoulder bag, both featuring envelope-style triangular flaps and the gold-foil text "EST.
  • A top-down product shot features a collection of dark forest green leather travel accessories including a large zippered pouch, a passport cover, and a…
  • A collection of textured leather jewelry boxes in black, cornflower blue, and metallic silver are arranged on a clean white surface.
  • A top-down studio shot features three cornflower blue leather accessories arranged on a matching matte blue background.
  • A high-angle, monochrome blue product shot features several Nile Blue Smythson of Bond Street gift boxes arranged diagonally on stepped platforms.
  • A light blue, cross-grain leather luggage tag is shown from a direct front angle, featuring a rounded arch top and a matching buckled strap.
  • A luxury light blue textured leather luggage tag is shown from a high angle, its black-lined privacy flap curled back to reveal a blue identity card inside.
  • A single dark navy leather luggage tag with a textured cross-hatch finish is shown in a front-facing studio shot.
  • A light cornflower blue leather luggage tag features a pebbled Saffiano texture and a distinctively arched top.
  • A top-down product shot of a bright emerald green notebook featuring a textured, croc-embossed leather cover.
  • A close-up product shot features the open pages of a Smythson diary with pale blue, featherweight paper and a green crocodile-embossed cover.
  • Brand image
  • A vertical product shot of a navy blue notebook featuring a glossy, embossed crocodile leather texture.
  • A high-angle product shot of a closed, rectangular landscape-oriented book with a light mocha-colored textured cover.
  • A close-up studio photograph focuses on the intricate spine and internal binding of a high-quality, open hardcover book.
  • A top-down studio shot of a closed, rectangular black book or portfolio in a landscape orientation.
  • A top-down studio shot of a closed cream-colored hardcover photo book or album in a landscape orientation.
  • Brand image
  • Brand image
  • A black, textured leather folding double photo frame stands partially open, showing two empty vertical portrait slots.
  • A tan, cross-hatched textured leather double picture frame stands slightly angled open to create a V-shape.
  • Brand image
  • A luxury rectangular storage trunk is crafted from vibrant cornflower blue cross-grain leather with gold-tone hardware.
  • An open black cross-grain leather jewelry box stands vertically with four drawers and a beige suede-lined interior.
  • An open, multi-tiered jewelry chest crafted from taupe cross-grain leather with a warm honey-colored suede lining.
  • A luxury taupe cross-grain leather trunk is shown in a three-quarter product shot against a neutral studio setting.
  • A luxury black cross-grain leather trunk is shown in a three-quarter product shot from a high angle.
  • A luxury dark navy blue faux-crocodile jewelry box is shown open and front-facing.
  • This product shot features a luxury deep navy blue crocodile-patterned storage chest, shown with its lid propped open.
  • A cornflower blue rectangular jewelry box with a textured cross-hatch finish is shown in a three-quarter product shot.
  • A luxury dark blue crocodile-embossed leather jewelry chest is shown fully open and facing forward.
  • A top-down studio shot of a closed, rectangular luxury case upholstered in deep navy blue crocodile skin.

Imagery stationery and gifting

31 images

For stationery and gifting, emphasise paper quality, elegant detail, careful finishing, and the distinctive presentation of a Smythson gift. Handcrafted paper goods can carry restrained colour and illustration while maintaining a refined, tactile feel.

  • A top-down, angled product photograph shows a grid of textured, light blue Smythson gift boxes nestled together.
  • A stack of cream-colored stationery is held together by a horizontal cornflower blue paper band centered in the frame.
  • A top-down studio shot of an open, cream-colored paper envelope with a classic pointed flap.
  • A medium blue spiral-bound notebook with gold-toned double-wire binding along the left edge.
  • A luxury stationery set featuring a cream-colored note card with a thin, navy blue border sitting in front of its matching open envelope.
  • A pale blue stationery envelope is shown from the back with its pointed flap open, revealing the internal gummed edge.
  • A top-down studio shot of an open cornflower blue paper envelope with a visible textured grain.
  • A high-angle product shot shows an open, ivory-colored paper envelope with a pointed flap.
  • A vertical stack of light pale blue stationery is held together by a matching medium blue paper band across its center.
  • A square white greeting card is displayed alongside its open white envelope featuring a champagne-gold tissue lining.
  • A close-up, angled product shot of a white textured card featuring eight distinct pastel cake illustrations arranged in a circle.
  • A close-up studio shot featuring a suite of high-quality, off-white stationery with textured paper, including a business card and letterhead.
  • A close-up studio shot features a suite of elegant white stationery with navy blue borders and typography, including a wedding invitation and a menu card.
  • A close-up photograph of a letterpress invitation printed with vibrant pink ink on thick, textured cream cardstock.
  • A fine-lined navy blue ink illustration depicts the facade of a classic European townhouse featuring the brand 'SMYTHSON' above the storefront and windows.
  • Brand image
  • A close-up product shot of an elegant white stationery card featuring two light blue birds with gold-etched feathers and light blue leaf branches.
  • Brand image
  • A square greeting card featuring an array of meticulously illustrated seashells in shades of teal, charcoal, and gold foil rests atop its white envelope.
  • A square white greeting card sits in front of its open, matching envelope which features a shimmering gold tissue lining.
  • A square, cream-colored greeting card features an intricate pattern of blush and coral stylized flowers with gold foil accents and a pale pink grosgrain…
  • A square, white birthday card features a playful illustration of a dark green vintage Formula 1 car trailed by a bouquet of colorful balloons in shades of…
  • A cream-colored greeting card features an embossed illustration of a sleek green and gold Formula 1 racing car trailing a colorful cluster of balloons.
  • A square white greeting card and an open cream-colored envelope are arranged in a flat lay product shot.
  • A whimsical product shot of a square white greeting card featuring a brown dachshund in a party hat floating with a cluster of colorful, star-patterned…
  • Brand image
  • A square, white stationery card features a festive illustration of a prancing zebra wearing a gold-tasseled party hat and a teal patterned saddle blanket.
  • An open white envelope with a textured gold lining stands behind a square white greeting card.
  • A white square greeting card features a metallic gold and silver illustration of a vintage bicycle carrying stacks of pastel-colored gifts and three floating…
  • An elegant square greeting card and matching envelope featuring musical notation in gold foil.
  • A close-up product shot of a white card featuring a musical staff with gold-embossed notes and the words "HAPPY BIRTHDAY" in a gold serif font at the bottom.

Download Smythson’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Smythson’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 315 images and the logos. The font files belong to Frank Smythson Limited, so they’re left out.

Download the Brand SkillZIP, 61.2 MB

smythson-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ voice-and-copy.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery-editorial.md

│ ├ imagery-collections.md

│ ├ imagery-journals.md

│ ├ imagery-leather-goods.md

│ ├ imagery-home-and-gifts.md

│ ├ imagery-stationery-and-gifting.md

│ └ imagery-color-swatches.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from smythson.com on 30 Oct 2026. It isn’t Smythson’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Smythson and its logos are trademarks of Frank Smythson Limited. Rainbrand isn’t affiliated with or endorsed by Frank Smythson Limited.

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