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(Brand guidelines) // Business software

Rippling brand
guidelines

Rippling’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from rippling.com.

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About Rippling

Rippling is a workforce platform that brings HR, payroll, IT, and finance together around shared employee data. Its brand communicates clarity, connected systems, and less friction in the work of running a business.

Use Rippling’s logo, the ripple symbol beside the RIPPLING name, as the default. The standalone symbol is also an established brand mark; use it when a compact mark is more appropriate. Keep both marks distinct and legible, and choose a version suited to the background and available space.

Rippling colors

  • Orange

    Signature accent and call-to-action buttons

    HEX
    RGB

  • Plum

    Deep brand backgrounds and active states

    HEX
    RGB

  • Berry

    Secondary buttons and accents

    HEX
    RGB

  • Black

    Logo and text

    HEX
    RGB

  • Warm neutral

    Section and card backgrounds

    HEX
    RGB

  • White

    Page background

    HEX
    RGB

Rippling fonts

  • Basel Grotesk

    Headings · 500, Body · 400

Font names only. The Brand Skill download doesn’t include font files.

Rippling’s voice

Write with directness and momentum. Lead with the business outcome, then make the value concrete: connected data, automation, speed, visibility, or less manual work. Keep language confident and plainspoken, and use short, memorable statements to frame bigger ideas.

  • “We free smart people to work on hard problems”
  • “Rippling eliminates the friction from running a business”
  • “When everything runs on one system, work moves faster”

Dos and don’ts

Do

  • Connect the platform story to practical outcomes such as simpler work, clearer reporting, and automation.
  • Write in active, direct language that moves from a customer need to a tangible benefit.
  • Use the full logo or the standalone symbol as the brand identifier, according to the space and context.
  • Use the signature orange for emphasis and plum and berry for depth in branded visuals.

Don’t

  • Don’t describe Rippling as a disconnected bundle of tools; emphasize the shared platform and data foundation.
  • Don’t rely on vague claims where a specific benefit can be stated.
  • Don’t recolor, stretch, or redraw the ripple symbol or the RIPPLING name.

Rippling imagery

181 images from rippling.com, in 3 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

People imagery

11 images

Rippling’s company and team imagery includes portraits against clean, often purple backdrops, as well as candid, approachable employee photography. For people-focused brand storytelling, favor natural expressions and uncluttered compositions that keep attention on the person.

  • A smiling Asian woman with long dark hair is centered in a monochromatic magenta and purple graphic.
  • A monochromatic deep plum graphic centers on a portrait of a smiling man with a mustache framed within a rounded rectangle.
  • A close-up studio portrait shows a man with fair skin and short, reddish-blonde hair looking slightly off-camera with a neutral, calm expression.
  • A close-up studio portrait of a middle-aged man with short, salt-and-pepper hair and a warm, wide smile that shows his teeth.
  • A close-up studio portrait of a man with light skin, short dark hair, and blue eyes, smiling warmly while looking off-camera to the right.
  • A professional headshot of a man with short brown hair and a manicured beard smiling directly at the camera.
  • A close-up studio portrait of a man with short brown hair and light green eyes, looking directly into the camera with a subtle, friendly smile.
  • A close-up studio portrait shows a man with short, styled dark hair and a friendly, open smile against a solid deep magenta background.
  • A close-up studio portrait shows a smiling East Asian woman with long black hair against a solid, deep purple background.
  • A close-up headshot of a smiling South Asian man with short dark hair, looking directly at the camera.
  • A close-up studio portrait of a woman with long, honey-blonde hair and a friendly, toothy smile, set against a solid deep purple background.

Imagery and backgrounds

64 images

Use Rippling’s graphic language of dimensional, polished 3D forms, floating product tiles, abstract symbols, and connected systems. Purple and berry settings create depth; orange highlights add a sharp point of contrast. Use this language for brand-led backgrounds, illustrations, and campaign work.

  • A V-shaped array of translucent, glowing magenta tiles with white business icons floats against a deep purple background.
  • A minimalist digital graphic featuring a smooth linear gradient transition.
  • A pair of hands, illuminated in purple light against a black background, interacts with a tablet showing a data dashboard.
  • A translucent purple glass globe centers this 3D graphic, showcasing the silhouettes of North and South America.
  • An isometric 3D illustration features a golden trophy cup with a lid and two handles, standing on a rectangular purple pedestal.
  • A 3D isometric graphic on a dark purple background shows a central purple tile with a white triple-bracket logo connected by thin white lines to eight…
  • A sleek digital graphic featuring the white logo and text "RIPPLING+" centered against a dark purple and black background.
  • A collage of diverse people's portraits floats across a deep plum-purple monochromatic background, integrated with various software workflow elements.
  • A close-up UI screenshot depicts a user dragging a 'Table' component into a dashboard titled 'License tracker.' The sidebar on the left displays a white…
  • A thick, metallic purple heart with a raised plus symbol floats prominently in this monochromatic 3D digital illustration.
  • A metallic, magenta-colored padlock with a fingerprint icon floats above a laptop, symbolizing digital security.
  • A metallic plum-purple 3D padlock with a fingerprint icon floats above a matching laptop keyboard in a high-angle isometric view.
  • A diagonal line of 3D-rendered coins, featuring symbols for Yen, Euro, and Dollar, ascends through a deep violet void.
  • A deep violet 3D digital illustration features various currency symbols including the Dollar, Euro, Pound, and Yen embossed on thick coins arranged in neat…
  • A digital 3D rendering of the Earth's upper hemisphere emerges from a deep purple and black void.
  • A plum-colored circle containing a white shield and checkmark sits at the center of a muted beige target graphic.
  • An extreme close-up photo focuses on the lower face of a man with light stubble, his mouth set in a tight, mischievous smirk against a deep maroon background.
  • A glowing yellow star floats above a single magenta person icon, highlighting it within a group of four identical gray figures.
  • A glowing yellow data server icon sits at the center of a vast, isometric 3D grid of tiny yellow nodes.
  • A minimalist vector illustration features a glowing yellow circular button labeled 'HR' sitting within an oblong pill-shaped indentation.
  • A 3D isometric organizational chart is rendered in shades of purple and lilac against a deep plum background.
  • A clean isometric illustration featuring three purple, faceless 3D human silhouettes seated in a row, facing a white projection screen.
  • An isometric 3D illustration of a silver laptop floating centrally on a solid plum purple background.
  • A golden isometric padlock stands beside a white password entry field against a solid magenta background.
  • A split-screen graphic comparison featuring the multi-colored logo for 'Google Workspace' on a vibrant purple background on the left and the four-paneled…
  • A digital graphic centered on a solid deep magenta background features the bright blue Microsoft four-pane window logo on the left.
  • A close-up UI screenshot of an 'Automated Compliance' software dashboard set against a deep purple background.
  • A 3D isometric graphic features a translucent, crystalline shield protecting a small globe at its center.
  • Two isometric speech bubbles, one lavender and one light blue, float against a deep plum background.
  • A close-up photograph of a smiling man's chin and mouth is featured on a card emerging from a deep purple envelope.
  • A vibrant 3D isometric illustration features a single orange cardboard box filled with office supplies, symbolizing a fresh start or career transition.
  • An isometric 3D graphic features a rounded, light purple square block with a white command line prompt symbol ' ' on its top surface.
  • A 3D graphic centered on a deep purple background features a blue and green earth globe protected inside a translucent, faceted shield.
  • A digital abstract illustration featuring overlapping, curved plum and deep magenta ribbon-like bands.
  • A central magenta square containing three white abstract vertical waves is connected via thin branching lines to six surrounding magenta tiles.
  • A diagonal row of 3D, semi-transparent purple glass tiles floats against a solid dark magenta background.
  • An isometric graphic featuring a 3D purple square block with rounded corners, resembling a computer chip or key.
  • A 3D isometric illustration depicts a simplified pink human avatar hovering behind a silver laptop on a deep purple background.
  • A minimalist horizontal graphic featuring a smooth, diagonal color gradient.
  • A metallic purple padlock featuring a fingerprint icon floats above a laptop keyboard in a monochromatic magenta 3D illustration.
  • A vibrant yellow isometric padlock stands open beside four floating purple icons representing security authentication methods, all set against a deep magenta…
  • A vibrant purple rectangular graphic with rounded corners features the white 'RIPPLING' logo and its three-wavy-line icon in the upper left.
  • A glowing golden cube sits at the core of a larger, translucent 3D grid system against a deep purple background.
  • A collection of 3D metallic icons floats in an isometric composition against a deep magenta textured surface.
  • A dark purple graphic of a globe shows the silhouettes of Europe, Africa, and the Middle East, punctuated by glowing orange pinpoints.
  • This digital product screenshot displays a detailed payroll and expense management interface for an employee named Amit Moore.
  • A vertical graphic card featuring a soft, lavender-toned gradient with a large curved wave shape in the background.
  • A minimalist graphic tile features the bold black text "PEO and EOR Compliance Program" set against a soft, pale lavender background with gentle, curved…
  • A clean, corporate graphic features the bold black text "Payments Compliance and Risk Programs" set against a soft, gradient background of pale lavender and…
  • A 3D isometric graphic features a grey headset with an attached boom microphone floating in the center of a deep plum-purple background.
  • An isometric 3D graphic depicts a large, plum-colored base tile with a white wavy logo, branching out into smaller purple tiles via thin, curved lines.
  • An abstract graphic featuring three rounded, beige UI cards connected by thin lines to suggest a digital workflow or data map.
  • A high-angle isometric graphic features three stacked square tiles representing the development process on a dark magenta background.
  • A thick, isometric yellow lightning bolt stands vertically, its sharp tip touching the center of a deep purple background.
  • A 3D isometric illustration features a silver padlock with its shackle swung open, resting beside a small orange key on a solid deep purple background.
  • A wide-angle 3D graphic features isometric, translucent magenta glass tiles arranged in a V-shaped formation against a deep purple backdrop.
  • A 3D digital illustration featuring a stylized laptop and a padlock, both saturated in deep magenta and purple lighting.
  • A vibrant 3D graphic of a magenta stylized 'F' logo, which appears to be composed of two sharp, blade-like elements.
  • A 3D isometric illustration depicts an ecosystem of data and hardware against a dark purple background.
  • Six 3D plum-colored, four-pointed sparkles float at varying depths against a matching dark magenta background.
  • A digital graphic banner features bold, white sans-serif text stating, "Rule your business with Rippling AI." The typography is right-aligned against a soft,…
  • A bold horizontal banner features a deep purple gradient background with centered, thick white sans-serif text that reads, "Run your business like a…
  • A powerful low-angle shot features a woman with a determined expression, looking upwards from behind a glass partition in a modern office.
  • A wide-format digital graphic featuring two vertical columns of software integration icons flanking a large, empty off-white central space.

Product interface

106 images

Rippling’s product is a core part of its visual identity. Show the real interface when illustrating product capabilities: legible tables, reports, workflows, employee records, and contextual prompts communicate how the platform works. Favor product views that show data and actions together, while keeping interface details credible and clear.

  • A close-up software screenshot displays a 'Department updates' interface with a clean, light beige and white palette.
  • A UI graphic shows an AI task workflow for promoting an employee named Hugo Brooks to Sales Manager.
  • A close-up software screenshot displays a logic-based automation flow for human resources.
  • A software dashboard screenshot displays a bar chart titled 'Annual Payroll Cost by Department' with muted pastel columns for Sales, Engineering, and…
  • A software screenshot displays an AI-assisted hiring workflow within the Rippling platform interface.
  • A screenshot of a Rippling software interface showing a vacation request confirmation page for employee '@Katie Vaughn.' The page displays details for an…
  • A screenshot of the Rippling platform interface showing an AI assistant analyzing 'Title Inconsistencies in Sales Department.' The user prompt asks to…
  • A software screenshot shows an AI-driven HR dashboard within the Rippling interface, displaying a request to "Show me all voluntary terminations over the…
  • A screenshot of the Rippling platform's chat-based AI assistant processing an organizational change request.
  • A close-up digital interface mockup shows a 'My Benefits' portal with a side-by-side medical plan comparison tool.
  • A close-up UI screenshot of a 'My Pay' dashboard features a prominent 'Rippling AI Insight' notification banner outlined in purple.
  • A close-up software screenshot of a 'Dependent verification request' panel on a clean, light interface.
  • A clean UI screenshot of a software dashboard popup for plan renewals against a beige background.
  • Four horizontal white task cards with rounded corners are stacked vertically over faint, dark purple concentric rings.
  • A digital interface graphic shows white benefit selection cards against a neutral tan background.
  • A minimalist graphic shows a muted beige map of the United States with two states highlighted and connected to status cards.
  • A digital UI graphic displays a central white profile card for Tan Jun Wei, a 'Certified PHR expert' with a blue verification badge.
  • A software screenshot shows an AI chat interface within the Rippling platform dashboard, displaying a medical insurance cost comparison.
  • This UI screenshot shows a direct message interface within a workplace application like Slack, featuring a sidebar with deep purple accents.
  • A digital UI screenshot displays a 'Payrun updates' dashboard featuring a list of employees and their added commissions in various currencies like USD, CAD,…
  • A close-up UI screenshot of a software dashboard titled "Run Payroll" against a light beige background.
  • A close-up screenshot of a payroll software interface displays a financial summary box with a large total of "$16,245" and the text "Rippling will debit your…
  • A close-up software screenshot displays a payroll interface titled "Compare to last pay run." The table lists employees like Jacob Anderson and Christine…
  • A screenshot of the Rippling platform's desktop interface shows an AI assistant processing a payroll command.
  • A screenshot of the Rippling platform interface displays an AI-generated payroll report.
  • A screenshot of the Rippling platform dashboard displays an AI chatbot interface answering a payroll query.
  • A close-up software interface screenshot titled "Pay run updates" shows an automated commission processing table on a clean white and tan background.
  • A close-up software interface screenshot titled "Global Payroll" displays an employee payment table with diverse avatars and international currency codes.
  • A close-up UI screenshot of a software dashboard titled Global Payroll featuring an employee list and a floating notification card.
  • A close-up graphic shows a digital interface for Global Payroll featuring a pop-up alert for a 'Payroll Changed' notification.
  • A digital graphic featuring two overlapping white cards against a soft beige background.
  • A close-up UI screenshot of a 'Global Payroll Costs' table displayed on a cream background.
  • A professional UI graphic featuring layered data modules and headshots connected by thin lines on a beige background.
  • A clean digital graphic displays a central plum-colored square icon featuring three white stylized 'R' characters, connected by thin beige lines to four…
  • This UI graphic displays an HR dashboard titled 'Active Probation Periods' with a clean, light beige and white palette.
  • A clean comparative graphic displays two UI cards against a muted beige background to illustrate payroll lead times.
  • A clean, minimalist UI graphic displays a payroll processing card for 'Laura Martínez' featuring her portrait and a Spanish flag icon.
  • A close-up graphic of a Global Payroll software interface featuring a table of contractor payments across different currencies like Rupees, Dollars, and Euros.
  • A clean UI graphic displays a chat thread titled "Expert HR Advisors" with a plum envelope icon.
  • A clean UI graphic titled "Local benefits offerings" features a comparison between the United Kingdom and Brazil.
  • A digital UI notification card titled "Compliance issue" features an orange warning icon.
  • A close-up software screenshot displays a hierarchical company 'Org Chart' with diverse employee avatars.
  • A close-up software interface screenshot shows an App Shop marketplace with a grid of plum-colored icons on white cards.
  • A close-up software screenshot displays a "Global Reporting" dashboard focused on a "Taxes and benefits report." A stacked bar chart tracks costs from…
  • A close-up UI screenshot showcases a clean software interface divided between a conversational AI chat and a 'Devices' list.
  • A digital graphic depicting two floating software interface cards on a neutral tan background.
  • A clean UI graphic shows a layered series of conditional logic cards against a soft beige background.
  • A close-up digital screenshot of an employee directory interface against a neutral beige background.
  • A clean software interface screenshot titled "IT Management" displays an onboarding and offboarding request log under a "People" tab.
  • A digital graphic displays a clean, white inventory order table against a beige background.
  • A clean, minimalist UI graphic displays digital installation modules for Adobe After Effects on a soft beige background.
  • A digital graphic showcasing an employee offboarding workflow interface on a light beige and white background.
  • A clean screenshot of an IT Management dashboard interface showing an automated onboarding workflow.
  • A digital graphic showcasing two stacked interface cards for access management against a neutral tan background.
  • A clean software interface screenshot shows a personalized dashboard header with the text "Welcome back, Zoe" next to a small profile photo of a Black woman…
  • A clean UI graphic against a beige background illustrates a conditional IT policy flow.
  • A clean graphic interface illustrates a software dashboard for RPass, featuring a purple keyhole logo and a sharing modal window.
  • This graphic displays an employee onboarding checklist on a neutral beige background, featuring a profile photo for "Onboarding Hugo Brooks..." at the top.
  • A digital graphic showcases an automated workflow titled "Promoted to Manager," featuring a profile photo of a Black man at the top.
  • A clean software interface graphic shows an offboarding checklist for a user named Hugo Brooks, featuring a greyscale profile photo.
  • A close-up graphic screenshot of a digital interface titled 'Offboarding Ethan...' featuring a headshot of a middle-aged man with gray hair and glasses.
  • A close-up digital screenshot displays a device deployment checklist for a "MacBook Pro 16"" with serial number #CAYHDSFH.
  • A software interface screenshot displays a white 'Configure device trust behavioral detection rule' modal centered on a beige background.
  • A software dashboard screenshot displays a 'Failing' status for the check 'Employee device endpoints are monitored.' Below, a table lists employees like Kofi…
  • A software interface for Rippling displays an AI query about terminated employees with active GitHub accounts.
  • A screenshot of the Rippling platform's IT and Security dashboard displaying an AI-generated report for device encryption.
  • A screenshot of the Rippling platform interface showcasing an AI-powered search result for terminated employees with unshipped device returns.
  • A clean UI graphic displays a two-step conditional workflow using stacked white cards against a light beige background.
  • A clean UI graphic displays a vertical automated workflow logic against a beige background.
  • A clean digital software dashboard titled "Marketing Department July Spend" features three top-level metrics cards for Total Spend, Remaining Budget, and…
  • A clean financial software dashboard screenshot titled "July Total Spend" features white metric cards against a light gray background with a dark purple…
  • A clean UI graphic displays a transaction notification for Uber showing a $23 pending charge alongside an orange warning icon and the text 'Duplicate…
  • A vertical digital UI timeline on a beige background illustrates an expense reporting error.
  • A clean UI graphic shows a simplified email compose window floating against a beige background.
  • A close-up 2D graphic of a smartphone screen displays the Rippling logo and a grid of purple app icons on a white background.
  • A clean UI graphic shows a financial expense dashboard layout on a neutral beige background.
  • A clean, minimalist UI graphic displays a digital notification for a 'Credit card issued' at '1000$ / mo'.
  • A clean software interface graphic displays a threaded message exchange between two professional users on a neutral beige background.
  • A close-up graphic illustration shows the top half of a smartphone screen against a beige background.
  • A vertical purple and maroon Rippling Visa Signature Business card featuring a scalloped wavy pattern is flanked by two floating software interface cards.
  • Two corporate credit cards are displayed side-by-side to contrast physical and virtual formats.
  • A digital graphic of three stacked UI card components with rounded corners, each featuring a lightning bolt icon in the header.
  • A clean UI graphic displays three stacked cards for managing virtual business expenses.
  • A digital UI graphic displays three stacked white cards with plum-colored headers, each featuring a white lightning bolt icon.
  • A digital UI graphic depicts an 'Active License Policy' for Adobe with a green toggle switch set to on.
  • A clean software interface graphic shows a rounded notification card for a promotion update.
  • A digital graphic of a software interface card titled 'New charge Calculating Category' against a tan background.
  • A software interface screenshot displays a purple button reading "Create new card group" being selected by a black mouse cursor.
  • A clean isometric illustration displays four credit cards standing in a row, receding into the distance from dark purple to orange, light violet, and grey.
  • A digital UI graphic displays three stacked setup modules titled 'Card Group,' 'Card Details,' and 'Policies,' each with a plum-purple header and white…
  • A vertical stack of three UI card components with maroon headers and lightning bolt icons, illustrating automated business rules.
  • A clean UI graphic displays three stacked white cards with purple headers labeled Card Group, Card Details, and Policies, each featuring a white lightning…
  • A vertical software UI flow depicts three rounded white cards with plum-colored headers labeled 'Card Group', 'Card Details', and 'Policies', each featuring…
  • A professional user profile card for Zoe Adebayo, Senior Account Executive, is layered in the foreground against a muted beige background.
  • A digital UI mock-up displays a chat interaction where a user asks to see 'the Product team's salaries'.
  • A close-up product screenshot of a modern business dashboard titled "Annual Headcount Plan." A purple line graph card for "Rep Headcount Delta" shows solid…
  • A close-up software screenshot displays an 'Automated Compliance' dashboard with a clean, light beige and white interface.
  • A clean software interface graphic shows a task list for promoting Hugo Brooks to Sales Manager, triggered by a purple sparkle AI icon.
  • A professional software dashboard screenshot titled 'Cost per Support Ticket Report' displays a bar chart for 'Total Cash by Department.' The chart features…
  • This graphic illustration shows an 'AWS Access Policy' interface with a deep purple header and rounded white content boxes against a beige background.
  • A clean graphic illustration displays a conditional workflow logic using two overlapping rounded cards on a neutral tan background.
  • A digital graphic displays a vertical workflow of four rounded white cards against a tan background, connected by a thin central line.
  • This digital screenshot shows a chat interface for 'Rippling AI' within a workplace messaging app.
  • A close-up screenshot of a ChatGPT interface shows a user request to "Use Rippling to build a July leave report" and flag coverage risk.
  • A dark purple graphic featuring a series of semi-transparent, rounded rectangular buttons that evoke a software interface or dashboard.
  • A workflow diagram illustrates an automated expense reimbursement process starting with 'Employee submits...' featuring expense cards for Air India,…

Download Rippling’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Rippling’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 183 images and the logos. The font files belong to Rippling People Center Inc, so they’re left out.

Download the Brand SkillZIP, 6.7 MB

rippling-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice-and-copy.md

│ ├ people-imagery.md

│ ├ imagery-and-backgrounds.md

│ └ product-interface.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from rippling.com on 30 Oct 2026. It isn’t Rippling’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Rippling and its logos are trademarks of Rippling People Center Inc. Rainbrand isn’t affiliated with or endorsed by Rippling People Center Inc.

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