Bloom is now Rainbrand

(Brand guidelines) // Business software

Shopify brand
guidelines

Shopify’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from shopify.com.

Download the Brand Skill

About Shopify

Shopify is a commerce platform for businesses selling online, in person, and across other channels. Its brand pairs a confident, forward-looking voice with a clean digital experience and a vivid green accent.

Shopify’s primary logo combines its brandmark, the Shopping Bag, with an italic wordmark. Use it in full color wherever possible, and use the version with a white wordmark on dark or busy backgrounds. The S on the Shopping Bag is always white.

Use the Shopping Bag alone only when the wordmark would be illegible, when a full-color logo is nearby, where the brand is already established, or where space is very limited. Keep clear space around the logo equal to the wordmark’s x-height, and around the Shopping Bag equal to half the S. Don’t set the logo below 80 pixels wide on screen.

Shopify colors

  • Shopify green

    The Shopping Bag

    HEX
    RGB

  • Dark green

    The Shopping Bag’s shaded side

    HEX
    RGB

  • Vivid green

    Website accent and highlights

    HEX
    RGB

  • Deep teal

    Dark website backgrounds

    HEX
    RGB

  • Black

    The wordmark and dark backgrounds

    HEX
    RGB

  • White

    The S on the bag, text on dark backgrounds

    HEX
    RGB

Shopify fonts

  • Shopify Inter

    Heading · 300, Body · 300, Buttons · 550

Font names only. The Brand Skill download doesn’t include font files.

Shopify’s voice

Write with optimism, conviction, and momentum. Speak plainly about what Shopify helps people do, then connect the benefit to a bigger ambition. Prefer short, active sentences, clear verbs, and direct address. A playful turn of phrase can add energy when it stays easy to understand.

  • “Dream big and build fast on Shopify. The world’s best commerce platform”
  • “Show up everywhere. Without going anywhere”
  • “Your brand has entered the chat”
  • “Rock steady. Blazing fast”

Dos and don’ts

Do

  • Use the full-color primary logo wherever possible, and the white-wordmark version on dark backgrounds.
  • Use Shopify Inter across headings, body copy, and interface text.
  • Let vivid green punctuate a high-contrast palette.
  • Write in an optimistic, active voice that puts the reader’s ambition and next step first.
  • Use plain language and concrete benefits; add playful phrasing only when it remains clear.

Don’t

  • Don’t use the wordmark alone, stack the logo, or create your own version of it.
  • Don’t stretch, rotate, or add gradients or shadows to the logo, or use the old logo.
  • Don’t set the logo on busy or low-contrast backgrounds.
  • Don’t make copy needlessly technical, indirect, or weighed down with long explanations.
  • Don’t let playful language obscure the point or the action.

Shopify imagery

244 images from shopify.com, in 2 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Commerce and campaign imagery

60 images

Shopify’s marketing imagery connects commerce to the people and places behind it: stores, makers, products, and in-person selling. Use natural moments and useful context alongside clear views of Shopify’s commerce experience. Shopify’s own campaign visuals also use bold, playful illustrations and product-led compositions.

  • An aerial wide-angle shot features a modern, multi-story office building with a dark facade and extensive glass windows, marked with a small skull logo.
  • A high-angle aerial photograph features a modern, multi-level office building with dark glass windows and tan stone siding, nestled into a dry mountain valley.
  • A high-angle drone photograph captures a modern, multi-story corporate building nestled against arid, rolling foothills under a bright blue sky.
  • An aerial vertical shot captures a modern, tiered office building with black-rimmed glass walls and white flat roofs, nestled into a golden, scrubby hillside.
  • A digital mockup shows a dark green smartphone interface featuring a prominent white placeholder square at the top.
  • A minimalist white typographic graphic featuring a large '0%' centered above the phrase 'faster migration' in a clean, sans-serif font.
  • A digital graphic featuring a dark mode checkout interface layered atop a stack of rounded black squares.
  • A tilted digital interface stack features a grid of colorful fashion products against dark, rounded squares.
  • A digital graphic of the planet Earth rendered in a monochromatic, white-on-black halftone dot style.
  • A vertical digital graphic featuring a solid, vibrant indigo-violet background.
  • An off-white, textured outline of a human head in profile, facing right.
  • A toddler in denim overalls and a woman in a pink button-down shirt sit on a blue and rust-toned patterned rug in a sunlit living room.
  • A split-view graphic shows a sage-green upholstered chair with light wood legs on the left and a tall warehouse aisle filled with stacked boxes on the right.
  • A light gray linen duvet and matching pillows are neatly arranged on a bed with a white headboard, set against a rustic vertical wood plank feature wall.
  • A dense grid of diverse payment method logos arranged in a staggered horizontal layout.
  • A customer in a maroon long-sleeved shirt is finalizing a purchase at a wooden retail counter, touching a white iPad point-of-sale stand while holding a…
  • An East Asian man with short salt-and-pepper hair laughs joyfully at a shop counter, leaning forward with his arms crossed.
  • A blonde woman in a white visor and tennis attire stands on an outdoor court, emptying bright yellow tennis balls from a long black tube into a large Slinger…
  • A white, geometric ceramic vase with a speckled base floats above an open cardboard shipping box against a soft yellow background.
  • A dark green, high-contrast digital illustration with a heavy grain texture and minimalist line-art symbols.
  • This vertical marketing email for Laurie Ellen features high-contrast product shots of square shortbread cookies in marbled paper wraps.
  • A woman in a red t-shirt, green headband, and blue pinstriped apron balances a towering stack of plastic-wrapped, bright yellow dough blocks against her…
  • A vertical marketing graphic for Pigment features an earthy, olive-green and cream color palette showcasing botanical-themed products.
  • A vertical photo captures a wooden table laden with boutique home goods and plants in a sunlit shop.
  • A vertical digital newsletter for Wood Wood Toys featuring Grapat brand wooden play sets.
  • A medium portrait of a blue-eyed man with a light-brown beard and mustache, smiling warmly while resting his crossed arms on a tan counter.
  • This vertical promotional graphic for Marc De Paw features bold text reading 'BACK IN STOCK' filled with photos of tennis apparel.
  • A person stands on a dark pebble beach against a moody blue twilight sky and sea, holding a tennis racket near their knees.
  • A clean, rounded white UI card displays an upward-trending olive green line graph tracked across four quarters (Q1 to Q4).
  • A vertical graphic composition against a soft blue and grey gradient features a series of layered transaction cards.
  • A medium group shot shows three smiling adults in black tops and blue jeans posing against a wooden shelving unit filled with artistically painted industrial…
  • A man in a dark utility jacket and light jeans stands in a doorway, looking thoughtfully into the distance as warm sunlight hits his face.
  • A man in a blue button-down shirt and grey trousers sits cross-legged on a rolling stool in a bright, yellow-walled workshop.
  • A close-up photograph features a person's hand holding a mint green vertical Visa credit card against a dark green marble surface.
  • A top-down, angled product shot of a grey laptop displaying a Shopify bill payment interface on a dark green marble surface.
  • A digital UI graphic overlays an image of U.S.
  • A focused Black man with a shaved head and thick-rimmed aviator glasses looks intently downward in a dimly lit urban night setting.
  • A close-up of a smartphone displaying a ChatGPT conversation where a user asks for 'neutral and comfortable' shoes, receiving recommendations for Steve…
  • A plywood point-of-sale counter in a cycling boutique features a white tablet stand, a black barcode scanner, and a handheld terminal.
  • A close-up photograph of a woman with dewy skin holding a pink Glossier Futuredew bottle against her chin, framed by the word "Glossier" in bold white…
  • A website screenshot for the brand HOUSEPLANT features a man in a yellow shirt sitting on a couch behind a large, bold white logo.
  • A fair-skinned woman with blonde hair in a messy bun stands in profile, looking away from the camera in this KOTN fashion advertisement.
  • A high-angle photo shows a Shopify POS system on a light wood counter in a pottery studio.
  • A middle-aged East Asian man with a warm smile stands behind a glass display case in a skate shop.
  • This website screenshot for OnlyNY features two side-by-side lifestyle photos showcasing streetwear.
  • A minimalist website layout for BONAVENTURA features a fashion-forward woman in an olive green suit reclining in a wooden chair while holding a taupe leather…
  • A dynamic collage of retail and small business-themed photos shows entrepreneurs and products in a tilted, overlapping grid.
  • A vertical lifestyle photo features two women sitting at a light wood table against a dense green hedge wall.
  • Two East Asian men stand in a well-lit shoe store, engaged in a conversation while holding merchandise.
  • A close-up photograph captures a contactless payment transaction occurring over a cardboard shipping box set against a vibrant green tabletop.
  • A smiling woman with long brown hair hosts a podcast from a modern studio with deep green walls.
  • A sleek tablet register and a smartphone stand prominently on a mint-green shop counter, both displaying colorful point-of-sale interface screens.
  • A vertical smartphone with a blank black screen and gold frame stands on a reflective gold circular podium.
  • A high-gloss, metallic teal shopping cart appears to float out from the screen of a matching teal smartphone against a solid teal background.
  • A horizontal sequence of four flat, line-art icons depicts the e-commerce supply chain on a cream background.
  • This playful, high-angle digital illustration features tiny artists in dark green jumpsuits decorating oversized objects like a giant white mug and a…
  • A charming, hand-drawn illustration depicts a chef in a green apron and toque taking a photo of her workspace with a smartphone.
  • A flat, 2D graphic illustration depicts a shopping basket cleverly constructed out of reddish-orange bricks on a solid yellow background.
  • A blonde woman in a denim shirt and light-wash jeans smiles while typing on a red smartphone in a workshop or home office.
  • The Shopify logo is rendered in solid black, featuring a stylized shopping bag icon to the left of the brand name.

Product interfaces and experience imagery

184 images

Show Shopify’s own product screens, interface components, and product experience when designing product-led work, across storefront editing, checkout, point of sale, international selling, B2B commerce, marketing tools, finance, workflow automation, and analytics. Treat merchant storefronts and third-party marks shown within product views as part of the depicted interface, not as Shopify identity assets.

  • A high-performance technical hardshell jacket is shown in a studio product shot, featuring a mint green upper and sleeves with a large dusty purple panel…
  • A frosted pink skincare jar with a clean white lid sits centered on a geometric peach pedestal.
  • A close-up UI screenshot of a website editor sidebar featuring a 'Home page' menu with nested 'Header' and 'Template' sections.
  • A software interface screenshot displays a website builder editing an 'Image Banner' block for a winter sports brand.
  • A digital UI mock-up displays a lifestyle photograph of two people in white ski helmets and goggles against a pastel pink background.
  • A digital interface mockup illustrates an AI product photography workflow, featuring a pale pink 'mattie' face cream tube.
  • A software interface overlay sits atop a serene photo of a ceramic essential oil diffuser emitting a plume of steam against a wall with soft shadows.
  • A clean UI graphic displays a white card floating over a soft lavender gradient, mimicking a search engine product snippet.
  • A digital graphic depicts a white rounded text box containing grey-colored copy about a "smokey eye" makeup tutorial.
  • A vibrant yellow mid-century modern sofa with tufted cushions sits against a neutral beige wall.
  • This graphic features two mobile app interface mockups showcasing 'R Artisanal Plants.' On the left, a shop page displays 'Collections' with photo thumbnails…
  • A clean UI graphic displays an e-commerce checkout interface on a dark charcoal background.
  • A digital graphic featuring a vibrant blue and cyan circular progress bar that nearly completes a full loop, enclosing the bold text '99.9% UPTIME' on a…
  • A vibrant green shield with a white checkmark at its center floats over a blurred background of software code.
  • A close-up vertical shot captures a person with purple-painted nails holding a phone in a light mint green case as a payment terminal.
  • A high-angle photo shows a retail transaction at a clean, grey counter where a customer taps a white credit card on a black terminal.
  • A high-angle photo captures a point-of-sale transaction where a person holds a black mobile terminal displaying a digital cart with a blue "Checkout $72.32"…
  • A close-up shot captures a light-skinned hand tapping a sleek, matte black credit card against a smartphone held by a person with dark skin.
  • A close-up photograph captures a customer tapping a matte black credit card against a Square Terminal to pay for a potted green plant.
  • A close-up photo shows a customer inserting a white credit card into a mobile card reader attached to a light blue smartphone held by a merchant.
  • An ecommerce product localization graphic shows a blue-toned lifestyle image of a person in a black hoodie holding a skateboard, overlaid with 'PUSHING…
  • A man in a blue cap and a man in a white tee smile as they hold up a skateboard deck inside a skate shop, surrounded by more decks and gear.
  • Two ecommerce product cards featuring a red enameled Dutch oven are displayed against a dotted world map background.
  • A minimalist black graphic icon sits centered within a solid lime green circle.
  • A minimalist graphic icon featuring a bold, dark charcoal circular arrow that resembles the letter G.
  • A minimalist graphic icon featuring a dark, thick-lined banknote illustration centered within a pale lime green circle.
  • A dark green digital graphic showcases a professional e-commerce dashboard for 'Furniture Wholesale.' The centerpiece is a website layout titled 'Wholesale…
  • A side-by-side software interface comparison shows a B2C mobile product page next to a B2B desktop editing interface for a 'Modern chair'.
  • A digital graphic showcasing a furniture e-commerce interface against a dark green gradient background.
  • A minimalist graphic icon featuring a dark forest green circle with a central white line-art illustration.
  • A white line-art icon centered on a dark forest green circular background depicts a browser window and a selection tool.
  • A minimalist white line icon centered on a large forest green circle.
  • A minimalist user profile icon is centered within a solid dark forest green circular frame.
  • A white line icon of a document with a rising line graph inside is centered within a solid dark forest green circle.
  • A minimalist graphic icon featuring a light gray blocky dollar sign and a checkmark centered inside a dark forest green circle.
  • A minimalist, light gray line-art icon centered within a dark forest green circular field.
  • A minimalist circular icon features a dark forest-green background with light gray graphic elements centered in the frame.
  • A white line-art icon representing a computer terminal or coding window is centered within a solid dark forest green circle.
  • A minimalist white settings or adjustment icon centered on a dark charcoal-green circular field.
  • A circular black icon features a light gray graphic centered in the middle.
  • A minimalist black circular icon features a stylized light gray graphic of two overlapping human figures and a plus sign.
  • A minimalist circular graphic featuring a solid black background that centers a light grey shopping cart icon.
  • A minimalist circular icon featuring a solid black background with light gray graphic elements in the center.
  • A minimalist light gray building icon centered inside a solid black circle.
  • A minimalist circular graphic icon features a solid black circle containing light gray stylized list elements.
  • A minimalist circular graphic featuring a light grey folder or file box icon centered on a solid black circle.
  • A minimalist, circular black icon featuring a light grey shopping cart graphic in the center.
  • This minimalist graphic features a light grey credit card icon with a rounded shield in the bottom right corner, centered within a solid black circle.
  • A minimalist, monochrome PayPal icon featuring a solid black circular background.
  • A minimalist circular black icon features a white percentage symbol centered within a scalloped badge outline.
  • A square-shouldered glass perfume bottle features a warm amber and gold gradient liquid inside, set off by a soft lavender tint at the thick glass base.
  • A vibrant purple rectangular button with rounded corners features the word "shop" centered in white, lowercase, sans-serif typography.
  • A classic blue Visa logo is centered on a white, rectangular badge with rounded corners.
  • The Mastercard logo features two interlocking circles in red and yellow-orange, creating a vibrant orange overlap in the center.
  • A clean, horizontal Apple Pay logo featuring a solid black apple silhouette followed by the word "Pay" in a bold, sans-serif font.
  • The Google Pay logo is centered horizontally on a white rounded-corner rectangle.
  • A vibrant blue rectangular graphic with rounded corners features the bold, white-outlined letters "AM EX" stacked vertically and aligned to the right edge.
  • A minimalist graphic of a dark forest green sphere composed of vertical dashed lines.
  • A minimalist graphic pattern featuring three horizontal, perfectly straight rows of light gray dots.
  • A fluid, organic graphic element depicts a wave-like area chart with rounded peaks and valleys.
  • A soft, illustrative area chart graphic featuring a stylized, wave-like line that trends upward from left to right.
  • A minimalist world map graphic is constructed entirely from uniform light-gray dots arranged in a tight grid.
  • A close-up photograph shows a person in a maroon and cream windbreaker holding three glass jars of Quintosapore preserves against their torso.
  • A close-up lifestyle photo focuses on a person in a dark green corduroy jacket using a tablet while standing beside a vintage-style bicycle.
  • A vertical stack of four white mailer boxes, each printed with the black sans-serif text "NOMAD," completely obscures the torso and head of a person standing…
  • Two men stand before a white wire mesh wall displaying numerous sneakers, each holding a chunky athletic shoe toward the camera.
  • A close-up studio shot of a smartphone screen displaying an 'Express checkout' interface for the brand 'VILLA'.
  • A dynamic array of digital storefront screenshots floats in a fanned-out, isometric perspective against a plain white background.
  • A sleek, black POS tablet terminal stands angled on a circular base against a plain white background.
  • A green Shopify shopping bag icon sits at the top of a clean graphic, acting as a hub for several connected app icons below.
  • A close-up shot focuses on a person's hand holding a blue smartphone displaying a shopping chatbot interaction.
  • An e-commerce product card displays a textured Cabana linen shirt with abstract block prints in terra cotta, sage, and ochre hanging against a clear blue sky.
  • A clean, minimalist UI graphic displays an e-commerce shopping cart overlay on a cream-colored card.
  • A white 'Returning Customer Rate' analytics card showing an upward trending blue line graph at 77% sits centrally over a scattered collage of lifestyle…
  • A minimalist graphic illustration featuring a series of closely spaced, vertical sage green lines that vary in height to form a rhythmic, undulating wave…
  • A clean UI screenshot of an e-commerce checkout page for 'Oak & Co.' featuring furniture items like a white kitchen chair and side tables in the order summary.
  • A sleek, white molded plastic scoop chair stands angled on four tapered light wood legs against a soft, muted teal backdrop.
  • A pair of mid-century modern wooden nesting tables of slightly different heights stand against a plain white background.
  • A close-up studio shot shows a hand with a deep skin tone holding a modern smartphone against a vibrant purple arched backdrop.
  • A low-light, cinematic photograph of a night sky filled with scattered, puffy cumulus clouds.
  • A clean dashboard graphic features four white, floating cards displaying marketing analytics against a white background.
  • A close-up lifestyle photograph of a black tablet POS system angled on a textured beige countertop in a modern retail boutique.
  • A UI software mockup features a dual-panel layout for customizing a promotional graphic.
  • A split-screen marketing pop-up graphic features a minimalist close-up photo of an orange watering can spout on the left.
  • A dark charcoal gray line art icon featuring a landscape-oriented rectangle with rounded corners.
  • A clean, digital screenshot of an automation workflow builder against a light gray dotted grid background.
  • A minimalist, dark charcoal grey flowchart icon depicting a simple hierarchy.
  • A close-up software screenshot displays a customer segment tool titled 'High Value Plant Purchasers' showing 43,010 customers.
  • A minimalist, charcoal grey line icon representing a person profile.
  • A close-up digital graphic of a deep purple chat widget featuring a rounded rectangular design.
  • A screenshot of the Shopify admin interface shows a 'Channel performance' analytics dashboard with a multi-colored line chart.
  • A vertical digital graphic features the headline 'NEW ARRIVALS THIS SEASON' in bold white and peach sans-serif text against a deep indigo background.
  • Large bold purple text dominates a peach-colored top section, reading "MEET THIS MONTH’S BEST SELLER" under a small 'R' logo.
  • A vertical digital graphic features a peach-colored banner announcing "LOOK WHAT’S BACK" in light pink serif font against a navy blue header.
  • A digital marketing graphic for a seasonal sale features bold purple typography on an off-white background.
  • A vertical digital graphic features a warm peach background with a minimalist header containing an 'R' logo inside a thin circle.
  • A vertical digital graphic features a collage of colorful circular tokens and tickets, including a pink disc with '$$$' on it, against a muted blue background.
  • A minimalist, dark charcoal line icon featuring a rounded square document overlayed with a diagonal price tag.
  • A minimalist, dark gray outline of a five-pointed star.
  • A minimalist graphic icon depicts a stylized shopping cart with a prominent 'X' mark positioned inside the basket area.
  • A dark gray line art icon featuring a tilted price tag with rounded corners and a small circular hole near the top right.
  • A close-up 3D graphic features a modern smartphone tilted diagonally, surrounded by large, floating metallic coins with a stylized 'S' logo.
  • A collage-style graphic featuring a central social media post from '@maybeitslellamae' showing a smiling woman with curly hair holding a Timeless Hyaluronic…
  • This graphic composition showcases various social media and marketplace ad mockups featuring olive green kitchen appliances.
  • A top-down photograph features a collection of US currency neatly arranged on a white marble catchall tray in the upper left corner.
  • A digital interface graphic shows three transaction rows on a white, rounded-corner card.
  • A digital interface for Tax returns is superimposed over a physical workspace on a sage green linen surface.
  • A close-up shot of a hand holding a black Visa credit card over a light wood surface is layered with digital interface elements.
  • The word "VISA" is presented in a bold, italicized white sans-serif font.
  • A stacked sequence of three white software interface cards illustrates an automated workflow.
  • A digital graphic illustrates an automated workflow through a series of connected white cards and blue path lines.
  • A clean UI graphic displays six white rounded cards arranged in a grid, each detailing a specific automated e-commerce workflow.
  • A digital UI graphic illustrates a 'Scheduled Time' trigger within a workflow automation tool.
  • A close-up photo shows a Black woman in a vibrant red and green headwrap diligently sewing blue and white striped fabric at an industrial machine in a workshop.
  • A digital analytics card titled "Sessions by device" features a segmented donut chart in shades of blue, purple, and pink, with "10K" prominently centered in…
  • A clean UI screenshot of a 'Sales by product name' analytics card with a white background and rounded corners.
  • A digital dashboard graphic titled 'Customers over time' features a stacked area chart showing customer growth from June 6 to July 5.
  • A digital analytics dashboard widget titled "Gross sales by device" shows three interlocking wavy line charts in cyan, purple, and blue.
  • A clean UI screenshot shows a Total sales card for $250,000, featuring a green upward arrow and a "42%" increase.
  • A digital graphic titled "Sessions by country" displays a stacked bar chart with four columns representing dates from Jun 6 to Jul 5.
  • A clean, digital bar chart widget titled "Gross sales by country" displays five horizontal blue progress bars on a white card.
  • A digital bar chart titled 'Sessions over time' displays comparative data across four specific dates: Jun 6, Jun 14, Jun 22, and Jul 5.
  • A digital graphic showcases e-commerce data alongside a gold ring product icon.
  • A digital graphic showcases an ecommerce analytics dashboard with a 11.23% conversion rate and a blue funnel chart tracking sessions, cart additions, and…
  • Two overlapping white data analytics cards feature colorful charts tracking web traffic metrics.
  • A clean digital interface displays a 'Summer Flash Campaign ‘25' dashboard featuring a 'Shareable links' pop-up and a QR code.
  • A stylized 3D digital globe features a teal-and-white hexagonal map of North America overlaid with three floating data cards.
  • A software interface screenshot displays a 'Net sales by Channel and Product' report, featuring a block of ShopifyQL code and a corresponding stacked bar…
  • A software interface mockup showcases a Shopify storefront editor for a skincare brand called ellye.
  • A floating white 'Add Products' search bar dominates the center of this collage against a pale grey background.
  • Two white digital interface cards show a Shop Pay checkout process against a soft lavender background.
  • A close-up photograph of a person in a blue-striped shirt preparing a cardboard box for shipping, with their hands resting on the package.
  • A graphic illustration displays a product card for a 'Handcrafted Mug' priced at '$20.00' against a soft blue backdrop.
  • A digital collage set against a pale lime background features a central analytics card showing a rising line graph and the text '$102,844.96 Sales attributed…
  • A digital graphic features a pill-shaped search bar floating in the center, containing a tag for "Apps" and the word "Search." Behind it, a dense grid of…
  • A close-up photograph features a person's hands holding a smartphone displaying the Shopify balance app with a green Visa Business card and 'Latest…
  • A digital analytics card showing 'Total orders 80,820' with a line graph is centered against a light blue backdrop.
  • A dark, moody digital graphic features a sequence of thin, concentric teal and lime-green arcs radiating from the bottom left corner.
  • A dark, moody digital graphic features a series of concentric circles glowing with thin, mint-green outlines.
  • A minimalist abstract digital graphic featuring three concentric arc-shaped ridges that curve upward across a matte dark slate-grey background.
  • A digital graphic of the Australian flag rendered as a rectangular icon with rounded corners.
  • A flat graphic illustration of the national flag of Austria, featuring three horizontal bands of color.
  • The national flag of Brazil is depicted as a horizontal green rectangle with rounded corners, featuring a large yellow rhombus in the center.
  • A digital graphic of the national flag of Belgium, presented as a rectangular icon with rounded corners.
  • A digital icon of the Canadian flag with a simplified, rounded rectangle border.
  • A flat graphic icon of the French national flag shaped as a rounded rectangle.
  • A digital graphic of the German flag, presented as a rectangular icon with rounded corners.
  • A digital graphic of the Italian national flag rendered as a rounded rectangle.
  • A minimalist graphic of the national flag of Japan, featuring a solid crimson-red disc centered on a stark white rectangular field.
  • A digital graphic of the Mexican flag, presented in a rounded rectangular icon format.
  • A rectangular icon of the Spanish national flag with rounded corners.
  • A rectangular graphic of the United States flag with rounded corners, creating a modern button or app-like icon aesthetic.
  • A flat graphic illustration of the United Kingdom Union Jack flag, presented with rounded corners and a slight shadow at the base.
  • A young East Asian woman with a shoulder-length bob stares directly into the camera with a contemplative expression, her hand resting thoughtfully on her chin.
  • A studio portrait of a young man with wavy, strawberry-blonde hair looking off-camera with a neutral, thoughtful expression.
  • A fair-skinned woman with a short blonde bob looks directly at the camera with a neutral expression in this fashion portrait.
  • An editorial fashion photograph captures a young woman with a bob haircut and micro-bangs wearing a vibrant, oversized red knit turtleneck sweater.
  • A medium close-up studio photograph features a young Black man with a focused, profile-view gaze set against a plain off-white background.
  • A studio portrait of a woman with medium-length dark hair and a neutral expression, wearing an oversized, deep burgundy crewneck sweater.
  • A technical graphic of a dark grey circuit board pattern with minimalist, industrial detailing.
  • A complex technical graphic features fine white lines and dots arranged in a high-tech circuit board or heads-up display (HUD) style.
  • A screenshot of a terminal window displaying code for a new Hydrogen storefront creation.
  • A vertical digital screenshot displays a search result for knit sweaters, featuring a teal and white card titled 'Visual preview'.
  • Brand image
  • A collage of thirteen lifestyle and product photos in rounded square frames are scattered around an empty central space.
  • A clean screenshot of an e-commerce checkout page with a split layout.
  • An open laptop displays a Shopify inventory list on a desk packed with vibrant, whimsical stationery and craft supplies.
  • A close-up, high-angle lifestyle photo captures a person using a red-cased smartphone and a laptop on a dark wooden surface.
  • A high-angle photo shows a person in a denim jacket using a silver laptop to browse an online shoe store featuring an "ARCHIVE SALE" banner.
  • A close-up vertical shot captures a merchant's hand, adorned with stacked gold bracelets, holding a smartphone showing a '$108.21' total.
  • A woman with long wavy hair and bangs smiles warmly while holding a small, vibrant illustrated camper van cutout in an art-filled space.
  • A close-up shot shows a person with a small leaf tattoo on their wrist holding an olive green t-shirt flat against a glass display case.
  • A close-up, over-the-shoulder lifestyle photo shows a person holding a blue smartphone, displaying the 'FLORA' e-commerce site with colorful patterned…
  • A shop assistant in a maroon long-sleeve shirt operates a tablet POS system at a light wood counter while a customer in a black t-shirt watches closely.
  • A horizontal layout features three rounded-square product vignettes showcasing futuristic winter sports gear.
  • A horizontal sequence of five flat circles in soft pastel tones.
  • A horizontal logo features a vibrant circular icon on the left with a lime-to-teal gradient, containing a stylized black ampersand with a stencil-like gap in…
  • A horizontal row of three payment method icons, each enclosed in a rounded rectangular card with a thin grey border.
  • Two medium-gray icons representing mathematical operators are presented side-by-side in a minimal, flat graphic style.
  • A dark, cinematic 3D abstract graphic features a central circle surrounded by multiple concentric rings that pulse outward like ripples in water.
  • A wide, horizontal grid of brightly colored, square application icons set against a solid black background.
  • A clean horizontal border features a sequence of stylized dark gray graphic icons.
  • A wide, horizontal graphic element featuring a faint, light gray technical user interface design.
  • A clean, white wordmark logo features the word "shop" in a bold, lowercase sans-serif typeface.

Download Shopify’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Shopify’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 263 images and the logos. The font files belong to Shopify Inc, so they’re left out.

Download the Brand SkillZIP, 11.7 MB

shopify-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ ├ imagery-commerce-and-campaigns.md

│ └ imagery-product-interface.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from shopify.com on 30 Oct 2026. It isn’t Shopify’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Shopify and its logos are trademarks of Shopify Inc. Rainbrand isn’t affiliated with or endorsed by Shopify Inc.

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Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date.

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  1. Open the Rainbrand plugin and add it.

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  2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex.

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