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(Brand guidelines) // Health and wellness

Whoop brand
guidelines

Whoop’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from whoop.com.

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About Whoop

WHOOP is a wearable health and performance brand built around continuous biometric monitoring, personalized coaching, and practical insights that help people understand their bodies and make lasting progress. Its design and communication connect science-led performance with everyday life.

WHOOP uses a concise, standalone wordmark as its primary brand mark. Keep the wordmark intact and visually distinct; use the brand’s own mark rather than a product image, interface icon, partner mark, or promotional graphic as the logo.

Whoop colors

  • Black

    Primary brand color and dark backgrounds

    HEX
    RGB

  • White

    Logo and text on dark backgrounds

    HEX
    RGB

  • Teal

    Calls to action and highlights

    HEX
    RGB

  • Electric blue

    Website accent

    HEX
    RGB

Whoop fonts

  • Proxima Nova

    Heading · 500, Body · 400

  • DIN Pro

    Numbers and data

Font names only. The Brand Skill download doesn’t include font files.

Whoop’s voice

WHOOP’s voice is direct, motivating, science-minded, and focused on progress. Connect biometric insight to useful action: explain what a person can understand, change, or improve. Balance ambitious performance language with warmth and relevance to ordinary routines.

  • “We’re revolutionizing the way that people understand their bodies”
  • “Every choice adds up—WHOOP helps you create habit changes that lead to better health and peak performance”
  • “For those who are always chasing better—WHOOP One helps you train smarter, recover faster, sleep deeper, and push your limits”
  • “At WHOOP, the best idea wins”

Dos and don’ts

Do

  • Use WHOOP’s wordmark as the brand identity and keep it distinct from product, interface, and partner marks.
  • Build high-contrast designs around the dark presentation, with white text and a single bright accent.
  • Connect research and biometric data to concrete, personal guidance and achievable progress.
  • Keep the voice direct, encouraging, and grounded in understanding the body.
  • Show the wearable in both performance settings and ordinary moments to express continuous, everyday use.

Don’t

  • Don’t imply WHOOP is generally a medical device or that its wellness insights diagnose, treat, or prevent disease.
  • Don’t present estimated cycle phases as certain or Menstrual Cycle Insights as contraception or conception guidance.
  • Don’t make blood pressure insights sound like a diagnosis or medical advice; direct health concerns to a healthcare professional.

Whoop imagery

161 images from whoop.com, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Editorial imagery

33 images

WHOOP’s editorial and research imagery can pair people, training, and the wearable with clear science and health-performance themes. Keep the presentation credible and human, and preserve WHOOP’s own identity when editorial work includes collaborators or athletes.

  • A white line-art icon features a magnifying glass layered over a pencil, positioned diagonally in a cross shape.
  • A minimalist white outline icon of a lightbulb, representing a creative idea or innovation.
  • A minimalist white line-art icon of a sneaker angled diagonally as if in mid-stride.
  • A clean, white outline graphic of a handshake centered in the frame.
  • A minimalist white line-art icon depicting a group of five stylized human figures arranged in a pyramid formation.
  • A middle-aged man with salt-and-pepper hair gazes thoughtfully out from a doorway at dusk.
  • A close-up shot focuses on a person wearing a white health-tracking wristband while carrying a heavy, brown paper grocery bag in a kitchen setting.
  • A close-up photograph captures a man with closed eyes and a focused expression as he undergoes cold water immersion in a white tub.
  • A close-up photograph captures a joyful woman in satin pajamas giving a high-five to a young toddler on a cozy bed.
  • A cinematic shot of a sweaty Black male athlete sitting on a bench in a dimly lit, blue-toned locker room.
  • A candid indoor photograph capturing a joyful interaction between a middle-aged man with gray hair and a younger woman with long curly hair in a warmly lit…
  • A close-up lifestyle photograph features a person with dark skin holding a smartphone while lying in bed among soft, neutral-toned blankets.
  • A man in a white cap and performance sunglasses performs a cross-body arm stretch against a backdrop of sun-drenched desert boulders.
  • A medium shot captures three friends sharing a candid, laughing moment at a wooden outdoor dining table during the golden hour.
  • A middle-aged man with salt-and-pepper hair gesticulates while talking to a woman seated beside him on a cream bouclé sofa.
  • A corporate logo centered on a clear field, featuring a solid royal blue circle above the word "Buck" in a bold, black sans-serif typeface.
  • The Stanford University logo features a bold, cardinal red serif wordmark stacked in two lines.
  • The Monash University logo features a blue shield containing an open book, a sword within a wreath, and the Southern Cross constellation beneath a white…
  • The CQUniversity Australia logo features a lime green shield emblem with two curved white lines intersecting within its shape.
  • A dark, moody collage of athlete and personality portraits, featuring Michael Phelps in a man-bun looking left and a female tennis player with braided hair…
  • A close-up product shot features a black textured WHOOP fitness band next to its corresponding mobile app interface on a dark background.
  • A luxury fitness tracker is shown in a three-quarter product shot, featuring a textured black fabric strap and a polished gold-toned metal clasp.
  • A high-angle product shot features a WHOOP fitness tracker with a polished gold clasp and a textured, beige-and-tan checkered fabric band.
  • This product shot features a teal and lime yellow fitness tracker band floating at an angle.
  • A luxury fitness tracker featuring a pale gold mesh band and a matching metallic sensor casing.
  • A silver WHOOP fitness tracker is shown as a three-quarter product shot against a plain white background.
  • A rose gold WHOOP fitness tracker with a metallic Milanese loop band is shown in a three-quarter product shot against a plain white background.
  • A sleek matte black fitness tracker features a rectangular sensor body integrated into a wide, metallic mesh Milanese loop band.
  • A minimalist black and white graphic of a tire shown at a slight three-quarter angle.
  • A minimalist black silhouette of a smartwatch, shown from a front-facing perspective.
  • A minimalist black silhouette of a smartwatch viewed directly from the front.
  • A solid black minimalist icon of a smartwatch oriented vertically.
  • A minimalist black silhouette of a smartwatch viewed from directly above.

Lifestyle imagery

78 images

Show WHOOP worn naturally across exercise, recovery, sleep, work, and social or family life. Favor expressive, human-centered scenes that make continuous wear feel compatible with everyday routines, while keeping the wearable visible when relevant.

  • A vertical product shot features a WHOOP fitness tracker with a black textured knit band positioned in front of a smartphone showing the WHOOP mobile app.
  • A close-up black and white artistic photo shows a person's wrist wearing a Daniel Wellington mesh-strap watch, reflected in a large circular mirror held…
  • A close-up, artistic photo features a Black individual in a black shirt wearing a textured black fitness tracker on their wrist.
  • A side-profile photograph of a woman in a dark navy hoodie sitting on a sandy beach, focused intently on her smartphone.
  • A vibrant green heart rate wave graphic pulses across a dark, translucent card floating over the screen of a modern smartphone.
  • A close-up profile shot captures a man with a dark beard and gold-rimmed glasses in a moment of deep contemplation.
  • Three smartphone screens are arranged in a dynamic overlap, showcasing the dark-themed WHOOP app interface with vibrant circular health metrics.
  • A close-up photo captures a female climber grimacing as she uses her teeth and chalk-covered hands to tear athletic tape for her fingers.
  • A close-up fashion photograph features a bold, gold-toned cuff bracelet and thick stacked rings on a person's wrist.
  • A trio of dark-themed smartphone app interfaces displays biometric data, with the center screen featuring a glowing green particulate circle indicating a…
  • A middle-aged man with salt-and-pepper hair stands in a doorway, looking thoughtfully into the distance against a warm sunset sky.
  • A focused male golfer wearing a black polo and white Nike cap is captured mid-swing against a clear, solid blue sky.
  • A man in a vibrant orange performance t-shirt performs a single-arm dumbbell row in a modern, moody gym.
  • A vibrant lifestyle photo captures a smiling Black man in a black WHOOP t-shirt and light blue shorts cycling on a stationary bike in a modern gym.
  • A wide-angle photo captures a bright, industrial office breakout space where three men stand in a circle chatting over coffee.
  • A close-up photograph captures a senior Black woman with short gray hair smiling as she leans against a shelf of ice in dark, freezing water.
  • A close-up photograph features a person's hand with red-manicured nails pressing the start button on a white and black Omron blood pressure monitor.
  • A close-up photograph of a senior Black man with a salt-and-pepper beard and short hair looking downward with a serious, focused expression.
  • A middle-aged man with salt-and-pepper hair and thick black glasses focuses intently on a silver laptop at a dark wooden desk.
  • A close-up lifestyle photo focuses on a pink woven WHOOP fitness tracker worn on a person's wrist.
  • A close-up, high-angle profile of a mature woman with light blue eyes and a subtle smile, looking off-camera.
  • A close-up photograph features a person's outstretched arm and hand in a yoga pose, wearing a smartwatch with a red strap.
  • A close-up lifestyle photograph focuses on a person's hand wearing a black leather smart watch band while typing on a dark laptop.
  • A medium portrait of a man in his 30s with light brown hair, wearing a navy blazer over a light blue checkered shirt and grey trousers.
  • A focused woman in a maroon tank top and shorts crouches deeply in a gym, preparing to lift a heavy barbell.
  • A clean digital graphic featuring two overlapping, glowing line charts set against a dark charcoal background.
  • A woman with a high ponytail sits in a serene kneeling yoga pose on a yellow rug outdoors, her head tilted back with eyes closed and white over-ear…
  • A close-up shot focuses on a person wearing a black Whoop fitness tracker on their wrist, with their hands delicately clasped.
  • A floating smartphone display showcases a 'MORNING ROUTINE' fitness app interface against a dark, glowing teal gradient background.
  • A digital graphic featuring a glowing circular progress ring composed of teal, orange, and pale blue segments against a dark, moody teal gradient background.
  • A medium shot shows two men smiling side-by-side in a modern, dark-toned studio setting.
  • A man in business-casual attire—a navy blazer over a light blue checkered shirt—sits in a modern armchair with a slight, thoughtful smile, looking off-camera.
  • A striking black-and-white underwater photograph shows a swimmer mid-stroke, their silhouette gliding through rippling, textured water that creates intricate…
  • A focused female runner with dark curly hair is captured in mid-stride during a daytime trail run against a rocky, green hillside.
  • A high-contrast, grainy black-and-white podcast graphic features a man shielding his face with both hands, his wet skin and fingers reflecting sharp light.
  • A close-up action photo focuses on a cyclist's hands gripping the drop bars of a white Zwift stationary bike against a plain light wall.
  • An extreme close-up of amber-colored beer reveals a dense field of rising carbonation bubbles and a thick layer of foam at the top.
  • A high-contrast black and white photograph captures the moment two pairs of hands reach upward for a basketball suspended in mid-air.
  • A macro photograph of a grey-blue iris showcases intricate, fibrous textures radiating from a dark, circular pupil at the left.
  • A vertical black textured WHOOP fitness strap with a silver clasp sits at the center of an interface of dark, digital health tracking tiles.
  • A close-up silhouette of a Black person intensely focused while riding a stationary bike against a stark white background.
  • A close-up photograph of a person wearing champagne-colored silk pajamas and a white fitness tracker while resting under a duvet.
  • A man with dark skin and dreadlocks sprints across a sun-bleached, dusty trail in a wide-angle outdoor photo.
  • A flat-lay product shot features a black textured WHOOP fitness band, a matching black charging puck with a braided USB-C cable, and a smartphone displaying…
  • A close-up lifestyle photo focuses on a beige Whoop fitness tracker with a textured knit band worn on the wrist of a person with dark skin.
  • A close-up lifestyle photograph focuses on a person's wrist wearing a tan Whoop fitness tracker with a silver clasp.
  • Three dark-themed smartphone app screenshots are arranged in a dynamic stack, showcasing the WHOOP health platform.
  • A close-up lifestyle photo shows a person's hands adjusting a WHOOP fitness tracker on their wrist, which features a black textured band and a metallic clasp…
  • A woman with long, dark curly hair laughs into her hand while seated at an outdoor dinner table, prominently wearing a black and gold wearable device on her…
  • A vertical white Whoop gift box with a minimalist 'W' logo sits centered, tied with a shimmering copper-gold satin bow.
  • A woman in her thirties smiles warmly while sitting on a bed, wearing satin champagne-colored pajamas and a white WHOOP fitness tracker on her left wrist.
  • A wide shot of a modern, dimly lit fitness center features several people using curved Woodway treadmills facing large floor-to-ceiling windows.
  • A woman in rose-gold silk pajamas and a toddler in a white t-shirt share a joyful high-five on a quilted bed.
  • A top-down, overhead photograph captures a young woman lying flat on her back on a black textured yoga mat.
  • A man with a beard and glasses sits thoughtfully in a leather armchair, resting his hand on his chin while looking at a tablet.
  • A serene, close-up photograph captures a woman with dark skin peacefully sleeping on white bedding while wearing a gold-toned Whoop fitness tracker with a…
  • A shirtless, muscular man runs on a treadmill in a dimly lit industrial gym, wearing black wireless earbuds and a heart rate monitor band on his upper arm.
  • A fair-skinned woman with wavy light brown hair looks off-camera with a confident smile, seated in a mustard-yellow armchair.
  • A man in athletic wear sits across from a woman inside a glass-walled soundproof office pod labeled with the number 219.
  • A man with a goatee and short-cropped hair looks off-camera with an expectant expression while working on a musical composition.
  • A young man with short blond-tipped hair and an cream-colored t-shirt slices a banana on a wooden cutting board in a bright kitchen.
  • A dynamic, heavily motion-blurred action photo captures two figures running side-by-side.
  • A close-up lifestyle photograph features a person's wrist wearing a sleek, black WHOOP fitness tracker with a dark teal mesh band.
  • A close-up photograph of a middle-aged woman with blue eyes and salt-and-pepper hair looking thoughtfully into the distance.
  • A close-up lifestyle photo captures a man in a light grey, micro-perforated athletic shirt and a white baseball cap as he performs a cross-body shoulder…
  • A collage of dark-toned, moody photographs features various athletes and individuals in action and repose, highlighted by a central image of a woman in pink…
  • A man with a goatee and hair pulled back stands in a sleek, dark kitchen, looking thoughtfully off-camera to his right.
  • A minimalist circular graphic featuring a stylized, angular logo of two overlapping 'W' shapes enclosed in a thin ring.
  • A basketball player in a blue jersey with 'JAMES' and the number '23' on the back is captured mid-air during a dunk against a deep black cosmic background…
  • A close-up, high-angle photo shows a person holding a black smartphone with a blank screen over a field of green artificial turf.
  • A man with long dreadlocks and a mustache and a woman in dark sunglasses sit side-by-side in a cinematic, low-light photograph.
  • A press photo features five professionals in a medium shot, positioned before a white step-and-repeat backdrop alternating the WHOOP logo and the Abu Dhabi…
  • A close-up product shot features a cream-colored mesh WHOOP wearable device resting on a textured, dual-toned cork surface.
  • A close-up shot focuses on a hand with fingers outstretched, showcasing a gold mesh-style watch band with a small "W" logo.
  • A woman with a warm, content expression looks down at her grey iPhone, which she holds with both hands.
  • A bold graphic announcement on a solid black background features the Fast Company logo in bright yellow at the top.
  • A close-up lifestyle photo captures a woman in blue pajamas with black piping, standing by a sun-drenched window.
  • A close-up lifestyle photograph highlights a woman with long brunette hair wearing a tan quilted jacket with brown corduroy cuffs while she unpacks fresh…

Product imagery

26 images

Present WHOOP hardware as a compact, screen-free wearable with changeable bands and practical charging accessories. Product imagery can emphasize material, finish, fit, and the device’s role in continuous wear. Membership and tier graphics belong to WHOOP’s product presentation, not the standalone core wordmark.

  • A black WHOOP health tracker band with a textured fabric strap is angled in the foreground next to a smartphone displaying the WHOOP app interface.
  • A close-up product shot features a black textured WHOOP fitness band overlapping a smartphone screen displaying the 'HEALTHSPAN' app interface.
  • A close-up studio shot featuring a smartphone and a fitness tracker with its heart-rate sensor glowing green.
  • A clean studio product shot features three black Whoop fitness trackers arranged in a row, each displaying a different metallic sensor clasp finish.
  • A sleek, matte black WHOOP fitness tracker and its corresponding battery pack charger are displayed side-by-side.
  • A sleek black Whoop fitness tracker and its corresponding battery pack are showcased in a studio product shot.
  • A high-angle studio product shot showcases a WHOOP fitness tracker with a textured stone-colored SuperKnit band next to its black battery pack.
  • A minimalist white battery icon oriented horizontally with rounded corners.
  • A minimalist white line icon depicts a rectangular blood bag or IV bag with rounded corners and a tube extending from the top.
  • A white minimalist icon featuring a rounded rectangular smartphone silhouette.
  • A top-down studio shot features three elements: a black textured Whoop strap with a matte metal buckle, a square black charging battery pack with a braided…
  • A top-down studio product shot displays a black Whoop health tracker, a matching square charging puck with a braided cable, and a smartphone interface.
  • A clean product shot displays a textured black Whoop strap, a portable battery pack, a USB-C charging cable, and a smartphone showing health data.
  • A flat-lay product shot features a black WHOOP fitness tracker with a textured knit band alongside its battery pack and a coiled USB-C charging cable.
  • A top-down studio product shot features a black Omron blood pressure monitor and its matching arm cuff against a solid dusty blue background.
  • A flat-lay product shot features a beige textured fabric WHOOP band with a silver clasp, a black square battery pack, and a charging cable.
  • Three WHOOP fitness trackers float at different angles against a warm amber gradient background.
  • A collage of WHOOP products set against a blue gradient background, featuring a tan SuperKnit band with a gold clasp and a navy blue performance band.
  • Three Whoop fitness trackers are suspended at dynamic angles against a white backdrop, showcasing different strap materials and metal finishes.
  • This is a clean graphic featuring the word "ONE" in a bold, black sans-serif typeface.
  • This graphic features the word "PEAK" in a bold, black sans-serif font.
  • This graphic features the word "LIFE" written in a bold, black, sans-serif typeface.
  • The words "FREE TRIAL" are presented in a clean, minimalist graphic style using a bold, white sans-serif typeface.
  • A minimalist graphic of the word "ONE" written in a clean, bold, white sans-serif typeface.
  • A minimalist wordmark graphic featuring the word "PEAK" in a bold, white sans-serif typeface.
  • The word LIFE is rendered in a bold, white sans-serif typeface.

Product interface imagery

24 images

When showing the product experience, use WHOOP’s own interface and data visualizations to make biometric insights, trends, and coaching tangible. Keep interface imagery legible and contextual; use feature-specific visuals for the feature being described.

  • A close-up lifestyle photograph features a person's wrist wearing a cream-colored woven WHOOP tracker with gold hardware as they rest in bed.
  • A modern graphic features the bold white text 'INTEGRATIONS' accompanied by a vibrant teal circular dot and a minimalist white 'W' logo.
  • A white line-art icon of a speedometer or tachometer gauge.
  • A minimalist white outline icon of a running shoe or sneaker oriented diagonally facing the bottom right corner.
  • A white line-art icon depicting a fitness tracker or smartwatch viewed from an angled perspective.
  • A minimalist white icon featuring a central teardrop shape with a small curved accent line at its base.
  • A minimalist white line-art icon depicting human lungs, styled with bold, rounded outlines.
  • A single, solid white horizontal bar with fully rounded ends is centered in the frame.
  • A white minimalist graphic icon featuring eight interlocking circles that form a symmetrical flower or mandalic shape.
  • A minimalist white vector icon depicts a stylized speedometer or performance gauge.
  • A clean, white graphic icon featuring a bold heart outline with rounded corners.
  • A minimalist white line-art icon depicting a rhythmic waveform.
  • A white line-art icon featuring a stylized heart paired with an upward-pointing arrow.
  • A bold white line-art icon of a heart with a modern, rounded aesthetic.
  • A high-angle vertical photograph captures a male swimmer mid-stroke, performing the butterfly technique in dark teal water.
  • A man and a woman laugh together in the backseat of a car, illuminated by soft, natural light coming through the windows.
  • A close-up smartphone UI screenshot showcases the WHOOP mobile app dashboard on a dark, sleek interface.
  • A digital health app graphic features a semi-transparent dark grey card overlaying a blurred smartphone interface.
  • A high-angle photo captures a man and woman in bed under warm, moody lighting.
  • A close-up product screenshot of the WHOOP mobile app displayed on a dark grey smartphone against a muted blue background.
  • A close-up UI screenshot of a mobile app titled "TEST RESULTS" on a dark, sleek interface with teal gradients.
  • This graphic features the word "ONE" rendered in a bold, clean white sans-serif typeface.
  • This is a clean, typographic graphic of the word "PEAK" in a bold, white sans-serif font.
  • The word "LIFE" is rendered in a minimalist, white sans-serif typeface.

More from the Brand Skill

Health claims

Keep health and performance language precise. Frame WHOOP as a wearable that measures biometrics and provides wellness insights, personalized coaching, and guidance—not as a general diagnostic or treatment tool. Do not claim that WHOOP replaces medical advice or care.

Make feature claims specific and appropriately qualified. Healthspan is for wellness purposes and is not for medical use. Blood Pressure Insights is not a medical device, does not diagnose or manage medical conditions, and is not medical advice. Menstrual Cycle Insights is not medical advice; phases, including the ovulatory phase, are estimates and the feature should not be used for conception or contraception.

ECG and Irregular Heart Rhythm Notifications are medically regulated features with age, user, and regional limitations. Check the feature’s current regional availability and applicable instructions before making availability or eligibility claims.

Download Whoop’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Whoop’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 174 images and the logos. The font files belong to WHOOP, Inc, so they’re left out.

Download the Brand SkillZIP, 12.4 MB

whoop-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ health-claims.md

│ ├ editorial-imagery.md

│ ├ brand-identity.md

│ ├ color.md

│ ├ lifestyle-imagery.md

│ ├ product-imagery.md

│ ├ product-interface-imagery.md

│ └ typography.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from whoop.com on 30 Oct 2026. It isn’t Whoop’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Whoop and its logos are trademarks of WHOOP, Inc. Rainbrand isn’t affiliated with or endorsed by WHOOP, Inc.

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