(Blog) Brand guidelines 07 articles
Brand guidelines
Writing and maintaining brand guidelines that agents can apply: sources, formats, versions and templates.
Brand guidelines vs brand context: what does an AI agent need?
Brand guidelines explain the whole brand to people. Brand context is the part of it an agent receives for one task, in the form that task uses. Here’s how one brand becomes different contexts for different tasks, why more context isn’t better, and how to keep it current.
6 min read · 5 sources
How to turn a brand PDF into instructions AI can use
Turn a brand PDF into explicit rules, exact values and usable asset files. Inventory the guide, resolve conflicting instructions, and keep the result current across agents.
4 min read · 9 sources
How to turn your website into brand guidelines AI can use
Use your website as evidence for brand guidelines. Learn what to extract, how to resolve gaps and conflicting choices, and how to keep agents current.
4 min read · 8 sources
Which brand guideline formats can AI tools actually use?
AI tools can open a PDF, a deck, a web page or a Markdown file, but each format keeps different parts of a brand intact. Compare PDFs, portals, Markdown, BRAND.md, Agent Skills, DESIGN.md and design tokens by what they carry, how agents read them and where they break.
7 min read · 20 sources
A Markdown brand guidelines template for AI agents
Fill a Markdown brand guide with your own rules, approved examples and source links, then package the real logos, fonts and references agents need.
5 min read · 15 sources
How to version brand guidelines for AI workflows
Keep the current brand, saved task inputs and applied edits distinguishable. Use version references and a readable change record to diagnose stale guidance and reverse mistakes.
4 min read · 10 sources
What is a brand layer for agents, and do you need one?
Understand how a maintained brand layer supplies guidance and assets, supports review and carries updates into recurring work across agents and products.
4 min read · 7 sources
Rainbrand builds and maintains shared brand context for your agents and products
