(Brand guidelines) // Consumer technology
Apple brand
guidelines
Apple’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from apple.com.
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- Black#000000
About Apple
Apple is a technology company whose products, software, services, retail experience, and accessibility features are presented as one connected ecosystem. Its brand combines precise, product-led design with approachable, human-centered storytelling and a consistent emphasis on creativity, usefulness, privacy, and inclusion.
Apple logo
The Apple logo is the bitten apple on its own, with no wordmark beside it. Show it in one solid color, black on light backgrounds and white on dark ones, and give it generous clear space. Keep its recognizable silhouette intact; do not redraw, distort, or add effects that change its form.
Apple colors
Near black
Primary text
HEXRGBWhite
Page backgrounds, and text on dark backgrounds
HEXRGBLight gray
Section and tile backgrounds
HEXRGBBlack
Dark product backgrounds and the logo
HEXRGBApple blue
Buttons and calls to action
HEXRGB
Apple fonts
SF Pro Display
Headlines · 600
SF Pro Text
Body · 400
Font names only. The Brand Skill download doesn’t include font files.
Apple’s voice
Write with clarity, confidence, and warmth. Lead with a simple human benefit, then make the product advantage tangible. Keep sentences natural and direct; use occasional playful wordplay when it fits the idea rather than forcing a joke.
Make claims precise and contextual. Qualify pricing, performance, eligibility, and availability where relevant; do not turn a conditional or product-specific claim into a universal promise.
- “The magic of Mac at a surprising price”
- “Thin. Fast. Powerful and portable”
- “Privacy. That’s Apple”
- “The best technology is designed with everyone in mind”
- “Apple Vision Pro seamlessly blends digital content with your physical space”
- “Great powers come with great privacy”
Dos and don’ts
Do
- Lead with the product or service benefit in plain, confident language.
- Pair polished product presentation with people using technology in believable settings. Show varied ages, abilities, and learning contexts with dignity and agency.
- Keep digital interfaces legible and recognizable when they are part of the story. Use real product experiences as the visual proof point.
- Set headlines in SF Pro Display and body copy in SF Pro Text, on white, light gray or black grounds that leave the product center stage.
- Make room for accessible experiences and inclusive design in the visual concept and the copy.
Don’t
- Don’t distort, redraw, outline or recolor the Apple logo, or add a wordmark beside it.
- Don’t crowd the product or identity with unnecessary visual clutter; Apple’s product storytelling centers the device and its use.
- Don’t use exclusionary portrayals or frame accessibility as an afterthought.
- Don’t make performance, pricing, privacy, or availability claims broader than the stated context supports.
- Don’t force puns or superlatives into every headline; keep playful language purposeful and clear.
Apple imagery
695 images from apple.com, in 7 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.
Identity and home imagery
15 imagesApple’s identity and homepage visuals bring together brand marks, campaign styling, and Apple’s own product and service presentation. Keep Apple-owned identity and product-marketing imagery distinct from editorial entertainment and app-store tiles.
A vibrant spectrum of seven slim iMac computers is arranged in a semicircular fan against a stark white background, showcasing their thin profiles. 
A dark purple smartphone is shown in a side-profile view, positioned vertically and centered against a deep black background. 
A single hand holds an iPad mini at a slight diagonal tilt against a clean, solid white background. 
Two bronze-toned smartwatches are presented side-by-side against a stark black background, highlighting heart rate tracking technology. 
A silver-white iPhone is positioned vertically against a clean white backdrop, centered in the lower third of the frame. 
A white iPhone is shown from its rear side, featuring a silver Apple logo and a prominent triple-lens camera array at the top. 
A flat, solid black graphic featuring the iconic Apple logo followed immediately by the word "Card" in a clean, sans-serif typeface. 
A minimalist, white titanium Apple Card floats at a dynamic diagonal angle against a clean, off-white background. 
A minimal graphic featuring a pale, light gray Apple logo centered against a solid white field. 
A top-down perspective of an open space gray laptop highlights a glowing screen against a stark black background. 
A sleek laptop is positioned horizontally at the bottom center of a pitch-black frame, partially open to reveal a glowing teal 'M6' graphic emerging from the… 
A pair of hands holds a foldable smartphone horizontally against a stark white background, showcasing its large, square-format display. 
A minimalist wordmark logo featuring the text "iPad mini" in a clean, sans-serif font. 
A white minimalist graphic logo featuring the Apple icon followed by the text 'WATCH' in a heavy sans-serif font. 
A minimalist black graphic features the iconic Apple logo followed immediately by the word "Upgrade" in a clean, sans-serif font.
Education and accessibility imagery
52 imagesApple’s education imagery centers learners, educators, collaboration, creative work, and real classroom contexts. Accessibility imagery should show people with agency using assistive features and devices, with natural and respectful representation. Product screens and feature demonstrations are part of the Apple experience.
A focused instructor and a student in a school uniform lean over an open MacBook in a bright science lab. 
A teenage girl with vibrant long red hair and freckles smiles brightly as she raises her hand in a sunlit classroom. 
A diverse group of eight primary school children sits on tree stumps in a lush, green outdoor setting, each focused on an individual iPad. 
A smiling young Asian man in a plaid shirt sits outdoors on concrete stairs, holding an open midnight-blue MacBook Air with a visible Apple logo. 
Five diverse teenagers huddle closely together in a classroom, their faces lit by the glow of a bright lime-green laptop screen they are intensely focused on. 
A horizontal montage features five individual vertical portraits of middle-aged professionals arranged in a row against a plain white background. 
A silver MacBook Air is open and centered, displaying a busy desktop with multiple overlapping windows including a Kahoot! 
A black tablet is angled towards the left, showcasing a vibrant augmented reality coral reef being explored via a split-screen educational app. 
A floating iPad displays a collaborative digital whiteboard focused on an Aerodynamics Presentation, featuring sketches, research photos, and a video call… 
A silver laptop displays a colorful macOS desktop featuring a child's school project titled 'My CATS!'. 
Two young girls are focused on a silver MacBook in a brightly lit, soft-focus classroom setting. 
A woman with a bright, engaged smile stands in a modern office or classroom setting, gesturing mid-speech while balancing a silver MacBook in one hand. 
A woman with dark hair in a bun and a vibrant blue cardigan works intently at a wooden studio desk, using a stylus to draw on a tablet. 
A close-up photograph captures a collaborative session between a man with a grey beard and green turban and two young adults in red Chitkara University polo… 
A focused blonde teacher with black glasses leans over a desk to assist three teenage girls in dark school blazers at their laptops. 
A side-profile photograph of a young man with a slight smile looking intently at his smartphone while standing next to a large computer monitor. 
A high-angle bird's-eye view shows fifteen individual light wood desks and black chairs arranged into three distinct circular clusters on a pale, seamless… 
A solid black graphic merges the silhouette of an apple with a padlock design. 
A solid black icon of a stylized person centered within a bold, circular outline. 
A minimalist black line art icon of a globe centered in the frame. 
A man with a physical disability works at a polished wooden desk from his motorized wheelchair, using a blue and yellow dual-button assistive device to… 
A medium shot of an older woman with short gray hair and a pearl necklace looking down at an iPad held vertically in her hands. 
A pregnant woman with a white cane and red-tinted glasses smiles while taking a selfie in a lush, overgrown garden. 
A minimalist flat illustration shows an older woman with grey hair in a bun using a smartphone to photograph a set of keys on a dark grey table. 
A minimalist 2D flat illustration of a visually impaired woman with grey hair in a bun using a smartphone. 
A flat-style illustration depicts a hand holding a smartphone against a light blue background. 
A flat vector illustration depicts a brown hand holding a smartphone against a solid blue background. 
A minimalist flat vector illustration shows the profile of a person with dark skin wearing a white wireless earbud. 
A close-up product shot of an iPhone screen displays a setup menu titled "Create Your Personal Voice." Three bullet points with blue icons outline the… 
A close-up vertical screenshot on an iPhone screen displaying the 'Create Your Personal Voice' setup menu against a dark interface. 
A minimalist flat illustration depicts a person with dark skin and a white head covering sitting at a tan desk, facing a thin grey tablet. 
A close-up product shot of a dark-colored laptop against a stark white background shows a teal PDF titled "AERIAL AGILITY: Scientific Discoveries in… 
A close-up studio shot of a silver laptop screen displays a teal digital document titled "AERIAL AGILITY: Scientific Discoveries in Dragonfly Flight" within… 
A close-up product shot of a dark-colored laptop displaying a software interface titled 'AERIAL AGILITY: Scientific Discoveries in Dragonfly Flight' on a… 
A close-up product shot of a silver laptop against a black background, showcasing a deep blue 'Summarize' window on the macOS interface. 
A close-up shot captures an elderly woman with silver hair focusing intently on her smartphone while using a specialized, ergonomic white textured grip. 
A close-up, low-angle photo shows a person with dark, wavy hair peering over the edge of a glossy, paint-splattered surface. 
A high-angle photo captures a diverse group of seven people gathered around a large white table in a cluttered workshop or design studio. 
A vibrant digital collage against a grainy blue background features a diverse group of young adults in expressive, dynamic poses with white cutout borders. 
A candid medium shot of two men on a film set celebrating a successful take with high-fives and enthusiastic smiles. 
A man with a salt-and-pepper beard wearing a navy cap and pink t-shirt is captured in a mid-shot, listening intently and gesturing with his hand while seated… 
A group of creative professionals are captured in a candid, joyful moment behind the scenes of a production. 
A close-up cinematic portrait shows a focused Black man in a recording studio, holding a pair of 'PLATOON' branded headphones around his neck. 
A close-up photo shows a young Black man with short twists laughing as he holds a blue smartphone up to capture a selfie or video. 
A woman with wavy brown hair wearing a vibrant royal blue blouse sits at a wooden desk, focused on a tablet held in a rugged black case. 
A square black app icon with rounded corners features the white accessibility silhouette of a person with outstretched arms inside a circular border. 
A vibrant blue square app icon with rounded corners features a white stylized speech bubble at its center. 
A minimalist graphic icon featuring two white in-ear wireless earbuds centered within a soft, square frame with rounded corners. 
A vibrant blue square icon with rounded corners features a stylized white profile of a person. 
A square icon with rounded corners features a bright cerulean blue background and a central white graphic suggesting audio manipulation. 
A square black app icon with rounded corners features a stylized document graphic in the center. 
A silver MacBook laptop and a black iPad Pro are displayed against a white background featuring vibrant, glossy pink and magenta interlocking 3D curves.
iPad and iPhone imagery
317 imagesShow iPhone and iPad as carefully finished objects and as intuitive, capable experiences. Balance close product views, expressive color, human interaction, and product screens that demonstrate real features. Show Apple interface screens faithfully, including feature walkthroughs and accessibility views.
A side-angle product shot of an iPad Pro lying flat against a stark black background. 
A close-up studio shot of a sleek black tablet, angled from below, with thin prism-like iridescent reflections. 
A close-up studio shot of a black tablet with a white stylus docked on top, displaying multiple overlapping windows for a project titled "Caldera." The… 
A close-up digital screenshot of a tablet interface displays a dark design app with a white line blueprint of a robotic insect-like vehicle. 
A close-up digital interface mockup displays a tablet screen featuring an illustration app window overlaying a gallery of space-themed photos. 
A close-up photograph displays a dark-skinned hand using a white stylus to draw botanical illustrations on a tablet screen. 
A stunning landscape photograph displayed on a tablet screen, showing the Milky Way galaxy stretching across a starry night sky framed by massive, textured… 
A low-angle, side-profile product shot features a dark grey Magic Keyboard and tablet setup against a solid black background. 
A close-up product shot shows the top right corner of a black tablet featuring a vibrant, fluid wallpaper with looping orange, blue, and white light trails. 
A close-up product shot features the upper right corner of a tablet displaying a vibrant, fluid abstract wallpaper with electric blue, orange, and yellow… 
A close-up product shot focuses on the rear upper-left corner of a space gray iPad Pro against a black background. 
A close-up studio shot highlights the rear camera system on a silver matte-textured tablet against a stark black background. 
A high-angle perspective shot features a sleek, black rectangular tablet laying flat against a pitch-black background. 
A digital illustration features three elongated, glossy black shapes that resemble liquid metal or glass tubes, arranged horizontally within a thin metallic… 
Two space-gray Apple iPad Pro tablets are positioned vertically against a solid black background. 
Two silver Apple iPad Pro tablets are shown from the rear against a solid black background. 
A sleek studio product shot features two thin, dark gray tablets standing vertically side-by-side against a solid black background. 
Two ultra-slim tablets are showcased in a side-on profile against a solid black background. 
A dark tablet with an attached keyboard case is centered against a solid black background, showcasing a vibrant, liquid-like graphic on its screen. 
A front-facing product shot of a tablet docked into a silver magic keyboard against a solid black background. 
A front-facing product shot of an iPad Pro docked in a Magic Keyboard, centered against a solid black background. 
A digital product shot features a sleek, dark-edged tablet lying flat at a low angle against a pitch-black background. 
A square graphic icon with rounded corners featuring a thick light gray border. 
An iPad screenshot showcases a dual-window interface of a photo editing application against a blue and green textured wallpaper. 
A front-facing product shot of a thin black tablet in landscape orientation with a white stylus resting along its top edge. 
A complex blueprint of a robotic space rover is displayed on a dark gridded digital canvas, featuring handwritten annotations like "comm satellite" and… 
A digital interface shows a complex white blueprint for a four-legged mechanical rover, sketched on a dark blue grid within an app titled 'Concepts blue...'. 
A digital screenshot displays a tablet in dark mode running two multitasking windows over a blue and teal abstract wallpaper. 
An iPad and external Studio Display show a complex workspace for designing a futuristic 'ROVER' vehicle for Mars. 
A close-up screenshot of a video editing app interface featuring multiple active progress notifications. 
A screenshot of a video editing interface displays a wide landscape shot of four young hikers positioned atop large tan boulders in a desert valley at dusk. 
A close-up studio shot features a hand with dark skin using a white Apple Pencil Pro to sketch botanical illustrations on a tablet screen. 
A translucent, glossy white Korean rice cake with a pillowy, lobed texture is centered on a speckled ceramic plate. 
A minimalist graphic on a dark gray background features a vibrant gradient app icon at the top with a white geometric star shape. 
A woman stands serenely in a vast desert landscape, wearing a vibrant blue and red floral patterned shirt and skirt with a black straw hat. 
A minimalist white graphic depicting the Apple logo merged with a padlock design. 
A solid white, minimalist graphic depicts an apple silhouette combined with a padlock. 
A cinematic screenshot from a tablet screen shows a symmetrical, futuristic concrete corridor flanked by glowing, tiered architectural light panels. 
A cinematic landscape-oriented photo shows two dark silhouettes standing within a large, circular vault doorway. 
A deep-toned hand reaches up to touch the bottom edge of a black tablet screen. 
A single dark-skinned hand reaches up from the bottom of the frame, delicately holding an ultra-thin black tablet by its side. 
A close-up studio photograph features a hand with dark skin tones using an Apple Pencil Pro to draw vibrant, swirling strokes of purple, pink, and blue… 
A close-up, top-down product shot shows a dark-skinned hand pressing the brightness function key on a sleek, black laptop keyboard. 
A top-down product shot of a dark gray laptop keyboard and trackpad, featuring a subtle, multi-colored light gradient reflecting across the top surface. 
A top-down, close-up product shot of a dark gray laptop keyboard and trackpad against a pitch-black background. 
A minimalist white line art icon depicts the upper corner of a modern smartphone, focusing on a detailed multi-lens camera module. 
A minimalist white vector graphic of a tablet or touchscreen display frame. 
A minimalist white graphic of a sound wave visualization, composed of seven vertical bars with rounded ends. 
A white line-art icon of a speaker or megaphone facing right. 
A first-person view shows hands holding a tablet displaying a split-screen video call with an older woman in a black turtleneck against a brick and monstera… 
A white line-art graphic of a horizontal rectangular card with rounded corners. 
A minimalist white line icon depicting a laptop and a vertical smartphone centered within a rounded rectangular border. 
A minimalist white outline of a graduation cap, also known as a mortarboard, shown at a slight three-quarter angle. 
A minimalist white outline icon depicting two abstract person silhouettes facing forward. 
A minimalist white outline icon of a delivery truck facing right. 
A white line-art graphic of a smiling face. 
A minimalist white line icon of a video conferencing window with rounded corners. 
A minimalist, white shopping bag icon is centered within a black rounded-square frame with a thick white border. 
Two tablet devices overlap vertically against a dark background, showcasing an abstract digital screen wallpaper of thick, liquid-like black ribbons. 
A clean, monochromatic graphic of the Apple Silicon M5 chip logo. 
A vibrant, multi-colored graphic logo featuring a continuous, looped line that forms a seven-pointed floral or star-like shape. 
A minimalist white line-art graphic features two upright pencils standing side-by-side. 
A white minimalist line icon of an open laptop viewed from a top-down perspective. 
Two sleek tablets with black bezels are layered against a dark background, showcasing vibrant, glossy screen wallpapers. 
A square-shaped digital icon with rounded corners, featuring a thick white border. 
A minimalist white graphic depicting the top-left corner of a modern smartphone or tablet frame. 
A minimalist, purple line art icon of the universal recycling symbol. 
A vibrant orange lightning bolt icon is rendered in a thick, monolinear stroke with rounded ends. 
A minimalist, teal-colored line art icon depicts a shipping box from a three-quarter perspective. 
A minimalist white line-art graphic of a globe centered on the Western Hemisphere. 
A flat white graphic icon combining the silhouette of a bitten apple with a padlock. 
A solid white accessibility icon featuring a stylized human figure with arms outstretched in a T-pose. 
A close-up studio product shot shows two hands holding a tablet horizontally against a black background, displaying an intense anime-style action RPG. 
A square, schematic-style chip illustration is centered on a solid black background, featuring thin, neon gradient lines. 
A close-up screen capture of a tablet displaying a professional video editing interface where an AI Magic Mask tracks a large elephant in a savanna scene. 
A screenshot of an AI image generation app on a tablet features a wide-angle, hyperrealistic graphic of a futuristic white spacecraft interior with glowing… 
A close-up product shot of a tablet with a keyboard case, showcasing a high-fidelity 3D render of glossy red cherries in a shimmering silver coupe glass. 
A profile close-up captures a Black man with eyes closed, leaning toward a large condenser microphone in a recording studio. 
A close-up screenshot shows a professional video editing interface on a tablet, focusing on the "Color Adjustments" panel. 
A close-up studio shot of a person's hands holding an iPad against a solid black background, showcasing the device's multitasking capabilities. 
A diverse grid of ten tablet screens displays various creative and professional applications against a solid black background. 
A close-up screenshot of a professional video editing app on a tablet features a project timeline with blue and green video and audio tracks. 
A close-up screenshot of a dark-themed music production interface on a tablet. 
A vibrant, macro-style abstract photograph features swirling molten-like textures in fiery orange and bright red against a deep black background. 
A vibrant 3D graphic depicts an infinite corridor formed by parallel planes of glowing red, green, and blue pixels. 
A digital graphic features three horizontal, pill-shaped bands stacked vertically against a pitch-black background, framed by a subtle tablet-shaped border. 
A digital graphic showcases an infinite grid of rounded, glowing rectangular capsules stretching into a dark background with a shallow depth of field. 
A screenshot of an image editing software interface titled "Starry Canyon" features a photo of a silhouette standing under a massive desert rock arch at night. 
A sleek, black tablet frame is oriented horizontally in a front-facing product shot. 
A craggy rock arch in deep shadow frames a breathtaking night sky dense with the glowing light of the Milky Way galaxy. 
A lone silhouette of a person stands small within the massive opening of a natural stone archway, gazing out at a dense field of stars. 
A thin, black tablet lies flat at a low angle against a dark backdrop, its screen displaying a vibrant portrait of a Black woman against a bold red background. 
A macro photograph of a matte black surface features a dense, repeating pattern of small, raised circular bumps. 
A close-up product shot of a black tablet facing forward, with a secondary view of its ultra-thin profile on the right. 
A close-up shot of a hand holding an iPad displaying a photo editing interface with a portrait of a person in a green leather jacket. 
Two smartphone edge profiles, one in light silver and the other in dark space gray, are positioned vertically side-by-side against a stark black background. 
A close-up studio shot highlights the rear camera modules of two matte tablets stacked slightly offset against a black background. 
A dark-skinned hand holds a white Apple Pencil Pro to a sleek tablet screen against a deep black background. 
A dark-skinned hand holds an Apple Pencil Pro as if drawing, hovering just to the right of a curved, translucent digital tool palette. 
A close-up studio shot features a dark-skinned hand gripping a white Apple Pencil Pro as if preparing to draw on an invisible surface. 
A high-fidelity 3D model of a multicolored industrial component, featuring a bright orange ridged top and purple gear-like base, sits atop a digital canvas… 
An extreme close-up product shot features the tip of a white stylus as it touches a glossy screen, creating vibrant, glowing purple and magenta light trails. 
An extreme close-up photo shows fingers interacting with a reflective touchscreen surface under dramatic purple and pink mood lighting. 
A close-up product shot features a hand with deep skin tones holding a glowing, futuristic stylus against a solid black background. 
A close-up studio photograph features a person with dark skin holding a matte gray digital stylus against a solid black background. 
A close-up studio shot features a dark-skinned hand holding a sleek, white digital stylus against a solid black background. 
An extreme close-up photo shows a white digital stylus hovering just above a tablet screen, where a cluster of luminous blue 3D bars rises from a grid of… 
A close-up shot focuses on a white stylus tip hovering just above a dark, reflective digital tablet screen. 
A person with deep brown skin holds an Apple Pencil Pro in a tripod grip against a solid black background. 
A dark-skinned hand holds a matte white Apple Pencil Pro diagonally against a stark black background. 
An architectural blueprint for a modern, multi-level concrete building is displayed on a tablet screen with a stylus resting on top. 
Two white digital styluses are shown from the top end against a dark background. 
A close-up shot of a tablet screen displays a sophisticated digital magazine layout being edited in a vector design software. 
Two tablet computers attached to keyboard cases are shown from an extreme side profile against a solid black background. 
A close-up product photo features a dark-skinned hand interacting with a glowing blue haptic trackpad on a black laptop. 
A close-up product shot focuses on a dark-skinned finger pressing onto the large, smooth trackpad of a matte black Magic Keyboard for iPad. 
An extreme close-up product shot of a matte black laptop's textured trackpad and keyboard area. 
A close-up product shot features the vibrant screen of a black tablet tilted toward the viewer, revealing a dual-lens camera module on its rear casing. 
A screenshot shows a photo editing interface on a tablet, focusing on a portrait of a person in a colorful knit sweater against a golden yellow backdrop. 
A screenshot of an iPad screen captures a digital scan of a printed "Agreement for Services" from "FortuaArchitecture." The document, printed on… 
A close-up studio shot shows a space gray iPad Pro at an angle, focusing on the dual-lens rear camera module and the screen. 
A high-resolution product shot of a silver tablet docked in a matching grey keyboard case, facing directly forward. 
A close-up screenshot of a video call features a young woman with long, wavy brown hair smiling directly at the camera. 
A screen capture shows the dark-mode interface of a professional video editing app on a tablet. 
Four sets of faint, concentric gray ripples emanate from the corners of this wide, solid black horizontal graphic. 
A minimalist graphic frame defined by four small, white concentric-circle icons positioned near each corner of a wide black field. 
A close-up product shot shows a tablet being held by two hands against a black background, displaying a split-screen video call and digital notes. 
A rugged grey external hard drive with a circular 'G' logo is connected by a black cable to a tablet, positioned against a solid black background. 
A matte black PlayStation DualSense wireless controller is centered in the foreground, set against a large tablet displaying an action-packed video game scene. 
A minimalist gray line-art icon featuring a large numeral '7' centered inside a rounded square frame. 
A flat, grey 5G network icon centered between two sets of symmetrical radiating signal waves. 
A minimalist, flat gray graphic represents a computer processor or microchip. 
A minimalist, flat gray Bluetooth icon is centered within a rounded rectangular border. 
A person's hands hold a sleek, horizontally folded smartphone against a solid white background, showcasing a large, vibrant internal display. 
A deep purple smartphone floats horizontally in front of the word 'PRO', which is rendered in massive, blocky, metallic silver letters with prismatic light… 
A close-up product shot of a conceptual folding iPhone in a sleek white and chrome finish. 
A close-up studio shot highlights the sleek, deep burgundy matte finish of two iPhones angled to reveal their triple-camera arrays and textured side buttons. 
A close-up studio shot highlights the sleek, pale blue back of a light blue iPhone with a metallic silver frame. 
A close-up studio shot highlights the sleek lavender-purple back of an iPhone 16, emphasizing its vertical dual-camera system and centered Apple logo. 
A close-up product shot of a pale pink iPhone featuring a single rear camera lens and a faint Apple logo. 
A close-up product shot features the back and side profile of a periwinkle blue iPhone 16. 
A silver iPhone is centered against a white background, framed by a colorful, fan-shaped graphic of layered rounded squares. 
A flat minimalist graphic depicts three stylized smartphones in vibrant colors, arranged in a triangular cluster. 
A pair of hands hold two iPhones against a clean white background, depicting a trade-in scene. 
A minimalist white titanium credit card is angled diagonally, appearing to float against a clean white backdrop with a soft shadow beneath it. 
A collection of bright blue line icons related to mobile technology and communication are scattered across a plain white background. 
A minimalist product shot featuring the upper half of a clean white Apple retail shopping bag centered on a white background. 
A close-up studio portrait of a smiling man with a light brown complexion, short-cropped hair, and a neatly trimmed goatee. 
A square icon with rounded corners features a light gray shopping bag centered against a vibrant blue background. 
A top-down studio shot shows two hands on a stark white background, suggesting a trade-in or upgrade. 
A close-up product shot shows a hand holding a dark mauve smartphone with a matching textured, wavy abstract wallpaper. 
A studio product shot features three iPhone accessories arranged horizontally against a stark white background. 
A top-down studio shot features several Apple AirTags in a repeating diagonal pattern against a clean white background. 
A dark purple iPhone stands in the foreground, mirroring its interface onto the screen of a silver laptop. 
A vertical product shot showcases a smartphone camera interface mirrored on a smartwatch, illustrating a remote shutter feature. 
Brand image 
Four smartphones are shown from a precise side-on profile, lined up vertically against a stark white background to emphasize their thinness. 
A close-up product shot of a dark, metallic smartphone corner peeking from the bottom right of a wide white frame. 
Three models pose under a dramatic, swooping architectural canopy that slices through a bright blue sky. 
A close-up portrait showcases a woman with a voluminous, reddish-brown afro and a gentle smile, wearing large silver orb earrings. 
A white iPhone SE and an iPhone 15 Pro are shown side-by-side against a stark white background. 
A studio product shot showcases the flat, light blue glass back of an Apple iPhone SE. 
A close-up studio shot highlights the upper rear corner of a pale blue iPhone. 
A close-up studio shot highlights the rear upper corner of a starlight-colored iPhone SE. 
A close-up studio shot highlights the upper rear corner of a white smartphone with a silver metal frame. 
A close-up product shot of a black iPhone's upper back and camera assembly against a plain white background. 
A vertical profile shot of a silver smartphone focuses on its slim side edge against a plain white background. 
A close-up studio shot of the back of a light blue smartphone, cropped to show only the top half and right side against a solid white background. 
A product shot of an iPhone positioned on the right side of a wide white frame, featuring a lock screen with a fashion portrait. 
An exploded-view 3D product rendering shows a smartphone angled vertically against a plain white background. 
A vertical product shot shows the ultra-slim side profile of a silver smartphone, standing upright against a plain white background. 
An exploded-view product shot of a smartphone, showcased in a three-quarter perspective. 
A close-up shot focuses on a person's hand holding a dark smartphone vertically against a clean white background. 
A close-up product shot shows the top half of a silver smartphone angled to the right against a plain white background. 
A close-up product graphic of an iPhone 15 Pro in blue titanium, angled to show the Dynamic Island active with the Shazam logo and the text "Listening...". 
A close-up studio shot highlights the upper portion of a light blue smartphone angled slightly to the right against a white background. 
A striking silhouette of a person with curly hair wearing a dark, zip-up jacket against a plain white background. 
A detailed, top-down technical cross-section reveals the intricate internal hardware at the top of a smartphone against a black background. 
A close-up product shot of a silver smartphone shown from an angled side profile, featuring an edge-to-edge display with a top pill-shaped cutout. 
A high-resolution product graphic of a modern smartphone shown from the front. 
A group selfie of five women of diverse ethnicities smiling on a beach is framed within a smartphone camera interface. 
A vertical smartphone camera interface screenshot captures a smiling woman with long dark hair taking a selfie on a beach at golden hour. 
This smartphone video interface captures a silhouette of a skateboarder mid-air performing a kickflip in a bright, sunlit warehouse studio with high windows. 
A vertical video interface screenshot captures three people skateboarding inside a bright, high-ceilinged warehouse studio. 
A close-up selfie-style video capture shows a smiling young man with dark curly hair and a black helmet in the foreground. 
A close-up selfie captures a smiling young man with dark dreadlocks wearing a black motorcycle helmet, with his light-colored eyes and teeth clearly visible. 
A screenshot of a video call shows a woman with curly brown hair and a red-and-navy striped sweater smiling under a wet, transparent umbrella. 
A close-up studio shot highlights the horizontal pill-shaped camera island on the back of a light blue smartphone against a white background. 
A person with long, dark wavy hair looks intently at the camera with their hand resting on their chin in a pensive pose. 
A striking extreme close-up photo of a woman with dark hair blowing wildly around her face against a warm, copper-toned background. 
A high-fashion portrait of a Black woman in a long-sleeved cream turtleneck gown sitting elegantly in a dark wood armchair. 
A horizontal smartphone screen displays a video editing interface featuring two smiling women sitting on a rocky coastline at sunset. 
A striking close-up photograph of a person with a large, voluminous copper-colored afro haloed by warm golden light. 
A man stands in a low-angle full shot against a tall concrete wall, wearing a brown leather jacket and burgundy pinstriped trousers. 
A close-up studio shot shows a hand with dark skin holding a dark smartphone, angled slightly to reveal its side profile against a white background. 
A square silver chip marked with the Apple logo and text 'A19 PRO' is centered in a monochromatic, futuristic setting. 
A vertical, narrow rectangular computer chip die shot is presented as a high-detail 3D product rendering. 
An angled close-up product shot of a light blue smartphone displays its app switcher multitasking view against a dark teal background. 
An angled product shot of a silver smartphone displays a lock screen featuring a close-up portrait of a person with a buzzed haircut and white turtleneck… 
A close-up product shot of a dark iPhone angled slightly to the left, displaying a mobile screenshot editing interface. 
A close-up studio shot highlights the top half of a modern smartphone with a sleek metallic frame and a curved screen edge. 
A grid of twelve personal travel photos features two young women of Black and East Asian descent exploring a sun-drenched European town with stone buildings… 
A vertical stack of pill-shaped interface buttons is set against a solid black background, showcasing various smartphone automation shortcuts. 
The white sans-serif text "Siri, why do stars twinkle in the sky?" is centered over a deep blue night sky filled with faint stars. 
A close-up studio shot shows a silver smartphone centered against a solid black background, displaying a modern application with rounded content tiles. 
A mobile interface screenshot shows a semi-opaque nutritional summary card overlaying a blurred photograph of chicken pho with fresh herbs. 
Four words related to vocal delivery are stacked vertically on a solid black background: 'PITCH', 'speed', 'TONE', and 'áccèñt'. 
A close-up product shot of a smartphone screen shows a long, detailed prompt about product photography workflow and natural light in the Mission District. 
A close-up studio shot of a smartphone's lock screen displaying a 'Passenger Airways' flight confirmation notification. 
A vertical digital graphic displays a stylized parental request notification showing a colorful banner for 'CYBER PETS GAME' above 'cyberpetsgame.net'… 
A young boy stands atop a concrete bench in a sun-drenched coastal park, smiling down at a bright blue ball in his hands. 
Brand image 
A digital screenshot featuring a single grey incoming text bubble against a solid black background. 
A close-up UI screenshot of a mobile browser's tab organization menu with a blurred, frosted glass effect over several content cards. 
A clean, minimalist UI graphic featuring a frosted glass window asking "What do you want your shortcut to do?" above a faint gray placeholder text that reads… 
A close-up product shot shows an iPhone screen displaying the 'Set Up eSIM' menu against a clean white interface. 
A digital screenshot displays a satellite connectivity interface set against a glowing nighttime view of Earth from space. 
A woman in a striped shirt and light pants sits on a stone wall at twilight, illuminated by the intense red glow of a car's taillights. 
A close-up UI screenshot depicts an Emergency SOS via Satellite interaction on a smartphone. 
A close-up studio shot of an iPhone screen displaying a Crash Detection alert against a solid dark background. 
A digital map graphic shows a cartoon-style female avatar pinpointing a location on a satellite view of a mountainous region. 
A close-up studio shot of a white smartphone featuring a minimalist, glassy wallpaper with soft 3D pill-shaped bulges. 
A minimalist product shot shows a light blue iPhone housed in a matching bumper case, suspended from a long, thin woven lanyard. 
A vertical studio product shot features the back of a cream-colored smartphone encased in a matte white Apple Smart Battery Case. 
A close-up studio shot shows a black smartphone screen on the left beside the back of a light blue iPhone on the right. 
A vertical product shot of a matte white iPhone case with a unique horizontal top camera cutout, centered against a vibrant, fan-shaped graphic. 
A top-down studio shot shows a pair of hands exchanging an old iPhone for a new one. 
A minimalist white titanium credit card floats at a diagonal angle against a stark white background, casting a soft shadow below. 
A minimalist product shot featuring a crisp white Apple retail shopping bag centered against a clean white backdrop. 
A close-up studio portrait shows a man with a buzzed haircut and a groomed goatee smiling broadly at the camera. 
A square blue app icon with rounded corners features a white, semi-translucent shopping bag in the center. 
A top-down studio photograph shows two sets of hands on a stark white background, creating a trade-in concept. 
A light blue iPhone displayed from both front and back views in a clean, high-tech product shot. 
A minimalist black battery icon presented as a flat graphic. 
A minimalist black and white graphic icon featuring a thick, rounded-corner square border. 
A minimalist black line icon depicting the top portion of a smartphone. 
A solid black icon depicting a rounded rectangular frame containing a simplified person silhouette, composed of a circle head and curved shoulder base. 
A minimalist graphic of a continuous, looping line forming an abstract flower-like or gear-shaped octagon. 
A deep burgundy iPhone is showcased from both the front and back against a clean white background. 
A minimalist black and white graphic icon featuring the text "A20 PRO" stacked in a sans-serif font. 
A black-and-white minimalist icon depicts the top portion of a smartphone camera module. 
A minimalist black and white globe icon depicts the Americas with a bold, hand-drawn aesthetic. 
This black minimalist graphic merges the Apple logo with the concept of a padlock. 
A bold, black universal accessibility icon featuring a stylized human figure with arms outstretched. 
A black Apple logo sits at the center of a specialized QR code formed by light gray circular dots. 
A vibrant underwater photograph looks upward through the surface of a pond at several bright green, translucent lotus leaves. 
A close-up UI screenshot displays four rounded rectangular content cards arranged in a grid-like collage. 
A high-resolution product graphic of a modern smartphone facing forward with a completely black, blank screen. 
A vertical digital screenshot displays a mobile interface with a complex text request being typed into a dark voice-assistant bubble: "Draft an email to… 
A close-up vertical portrait shows a young woman with dark hair and a subtle smile, posed against a vibrant backdrop of blooming red bougainvillea. 
A close-up digital screenshot captures a golden-brown focaccia bread topped with green olives being selected on a screen. 
A luminous, prismatic wave of light floats centered horizontally against a deep black background. 
A single, translucent glass orb floats centrally against a solid, deep black background. 
A close-up product shot of a dark purple smartphone display showing a request to Siri against a solid black background. 
A close-up UI screenshot of an iPhone iMessage conversation between Po-Chun Yeh and the user. 
A digital screenshot shows an open email from Gema's Gourmet Market on a laptop screen against a dark background. 
A striking close-up photograph features three young adults leaning in toward a camera, positioned against a stark black background and framed by thin white… 
A close-up studio shot captures three diverse young adults leaning in toward the camera against a solid black background. 
A tablet screen features an open document titled "Intern Onboarding" within a clean software interface. 
A close-up digital screenshot of a smartphone screen shows a complex Siri voice request overlaying a stylized wallpaper with golden, flowing curves. 
A vertical grid of twelve travel photos features two young women, one with braided hair and one with long wavy hair, exploring a rustic stone village in Spain. 
A vertical stack of pill-shaped buttons with white text and colorful icons floats against a stark black background. 
A night landscape photo features a deep indigo sky filled with faint, distant stars above a jagged, dark mountain range. 
A close-up screenshot of a tablet interface showing a multitasking layout with a sidebar of history cards and a main chat window. 
A minimalist graphic displays four words stacked vertically against a solid black background: 'PITCH', 'speed', 'TONE', and 'áccèñt'. 
A close-up photograph shows a vehicle's infotainment screen displaying Apple CarPlay with a navigation map of Golden Gate Park in the background. 
A close-up product shot shows a purple smartphone against a black background, displaying an AI visual search feature. 
A close-up screenshot of a smartphone app showing nutritional analysis for a bowl of Chicken Pho. 
A close-up UI screenshot displays an AI-generated 'Summary' pop-up window floating over a background article about jellyfish biology. 
A close-up shot of golden-brown focaccia topped with green olives and rosemary is framed by an active selection box on a blue digital interface. 
A digital screenshot displays a tablet screen featuring a floating search overlay with shopping results from Etsy, showcasing decorative glass bottles and… 
An augmented reality concept photo shows outdoor gear resting on a round wooden coffee table in a modern living room. 
A bright, close-up portrait shows a young person with dark hair smiling gently against a vibrant backdrop of blooming red bougainvillea. 
A close-up, high-angle photo of three stylish young people reclining on a vibrant pink surface against a pitch-black background. 
A collage of eight diverse, rounded rectangular tiles set against a black background features nature, portraiture, and objects. 
A screenshot of an iPad tablet displays a multitasking view featuring a presentation app and a floating sketch window. 
A close-up software screenshot shows a floating text prompt window positioned over a document titled "Intern Onboarding" within a tablet interface. 
A light grey mobile text message bubble floats on a plain white background, accompanied by a small circular contact icon of a person in a black cap. 
A screenshot displays an iPhone's grammar correction feature within a drafted email from Dylan Anderson. 
A close-up product shot of a silver smartphone displays an active phone call with 'Passenger Airways' over a warm brown gradient background. 
A blue digital text message bubble contains Korean text and an English translation reading "Thank you so much, Grandma" accompanied by two emotional,… 
A close-up digital screenshot shows the top navigation of a vibrant yellow website for 'LE PUZZ.' The design features a retro, chunky aesthetic with black… 
A digital graphic displays a mobile interface titled 'Fixing Passwords...' with subtext explaining an automated login process. 
A digital interface graphic features a soft, frosted glass card asking, "What do you want your shortcut to do?" with the placeholder text "Compose a message"… 
A glowing white microphone icon is centered on a solid black background. 
A close-up digital product shot shows an iPhone screen displaying a calendar event creation interface for a "Coffee catch-up with Elena". 
A vibrant blue rounded square icon containing a white universal accessibility symbol. 
A square mobile app icon with rounded corners features a stylized orange and yellow house graphic against a white background. 
A white rounded-square app icon features a minimalist, smiling face logo at its center. 
A neon lime-green app icon featuring a speech bubble silhouette on a solid black square background with rounded corners. 
Brand image 
A concept image of a foldable white iPhone shown from two angles against a plain white background. 
A deep burgundy iPhone Pro model is showcased from both the front and back against a plain white background. 
A sleek product shot features a light blue iPhone shown from both the front and back against a clean white background. 
A light purple iPhone 16 is shown from both the back and front against a plain white background. 
Two pale pink iPhones are presented side-by-side in a product shot against a plain light gray background. 
A studio product shot features two lavender purple iPhone 16 smartphones arranged side-by-side on a plain white background. 
Two tablet screens of different sizes are layered diagonally, displaying an abstract, liquid-metal wallpaper with the word "Pro" formed in stylized,… 
Two tablet devices are stacked slightly offset, showcasing vibrant, liquid-like abstract wallpapers. 
A vertical product shot of a space gray iPad mini displayed against a solid white background. 
A front-facing product shot of an open laptop displays a vibrant, abstract wallpaper composed of rounded, vertical capsules and circles. 
Two laptops with sleek metallic bodies are staggered against a plain white background, facing forward to display vibrant, abstract screen wallpapers. 
Two modern laptops are staggered one behind the other, displaying a coordinated black-and-grey wallpaper with 3D-effect ribbon-like curves. 
A front-facing product shot of two laptops, one space gray and one silver, staggered one behind the other. 
A light blue iMac desktop computer is shown head-on, featuring a screen filled with a matching abstract 3D wallpaper. 
A front-facing product shot of a silver Mac Studio desktop computer centered at the very bottom of a vast white void. 
A front-facing product shot of a silver Mac Studio desktop computer positioned at the bottom center of a vast, clean white space. 
A square app icon with rounded corners features the bold, sans-serif text 'SDK' centered in translucent white. 
A side-profile product shot shows the sleek, matte titanium edge of a smartphone against a black background. 
A close-up studio shot highlights the sleek function row of a matte black keyboard against a dark, minimalist background. 
The words "iPhone Air" are presented in a clean, sans-serif typography. 
A close-up, high-contrast studio shot features a silver smartphone held horizontally by its edge between a person's thumb and index finger. 
A hand's thumb and index finger lightly pinch the top corner of an exceptionally thin, silver smartphone held horizontally to showcase its profile. 
A side-profile product shot showcases the ultra-slim design of a polished chrome smartphone against a stark white background. 
A close-up studio shot shows a single hand cradling a thin, silver-edged smartphone in a horizontal, tilted orientation against a plain white background. 
A close-up shot of a smartphone screen displays a cinematic anime-style game scene featuring a character with short green hair and piercing purple eyes. 
A minimalist black graphic logo set against a light background.
Mac imagery
184 imagesMac imagery combines faithful product views with colorful finishes, people working and learning, and clean screen views that demonstrate practical workflows. Show macOS and app screens faithfully as part of Apple product-experience imagery; keep third-party app content inside its device context.
A top-down product shot of an open laptop floating in a vast, dark void, with its glowing screen serving as the primary light source. 
A high-angle product shot of a space gray laptop against a stark black background, highlighting the word "PRO" displayed on its screen in a warped, elongated… 
A top-down product shot of an open laptop displays a screen glowing with abstract, high-contrast vertical light trails in blue and silver that form the word… 
Three high-end laptops are layered together against a solid black background, their screens collectively displaying the word 'PRO' in a stylized,… 
A minimalist white icon featuring two overlapping square window panes with rounded corners. 
A white sunburst icon composed of twelve uniform, rounded bars arranged in a perfect circle around a hollow center. 
A minimalist white circular graphic suggests motion or a loading process through a ring design. 
A white line-art icon of a hand cursor pointing diagonally upward to the left. 
Two side-by-side light gray rounded-square badges feature minimalist black typography and logos. 
Two dark laptops are staggered against a black background, showcasing their displays. 
A minimalist, high-contrast white icon featuring a thick square border with rounded corners. 
A horizontal row of three light gray, rounded square icons each featuring a black Apple logo. 
A single hand balances a thin, gold-toned MacBook on its palm like a platter against a plain white background. 
A top-down product shot of a light yellow MacBook Air laptop lid centered on a plain white background. 
A single hand with green fingernails and a beaded bracelet balances a thin, gold-finish laptop from underneath against a white background. 
Four colorful MacBook Air laptops are arranged in a symmetrical, fan-like radial pattern against a solid white background. 
A group of four Apple laptops in midnight blue, starlight yellow, pink, and silver are arranged in a fanned-out, symmetrical butterfly formation. 
A student with long dark hair and a patterned green sweater works on a yellow MacBook Air in a bright classroom. 
A close-up photograph of a person with dark skin lying joyfully in a vibrant field of yellow and orange wildflowers, shown on a digital tablet screen. 
A dark blue laptop is shown from a side-profile perspective against a plain white background, its screen displaying a vibrant, full-bleed photograph. 
Four Black male soccer players in vibrant lime green, orange, and pink t-shirts pose against a stark white wall with a blue base. 
Four young Black men in vibrant athletic gear pose confidently against a stark white textured wall with a blue base. 
Four Black men in vibrant athletic gear pose against a stark white and blue wall in a full-length outdoor shot. 
A close-up digital product shot shows a macOS desktop and an iPhone displaying the same group chat titled "Soccer Sundays." The bright green and yellow… 
A digital graphic showcases a row of colorful 3D app icons on a soft blue shelf against a blurred background of vertical blue and white gradient pillars. 
A white graphic of an Apple logo redesigned to look like a padlock, where the apple body forms the lock base and a white u-shaped shackle sits on top. 
Four hands of various skin tones reach from the edges of the frame to hold four different colored MacBooks. 
Four MacBook Air laptop lids are arranged in a tight, symmetrical two-by-two grid. 
A front-facing product shot of an open dark blue laptop, positioned horizontally against a plain white background. 
A side-on studio product shot features a closed midnight blue laptop oriented horizontally across the bottom third of a stark white field. 
A silver MacBook is shown from two perspectives against a plain white background. 
A rose gold MacBook laptop is shown in two views against a clean white background. 
A pale lime-yellow MacBook Air is shown in a minimalist product shot against a light grey background. 
A top-down and front-edge profile shot of a midnight blue MacBook Air centered on a plain white field. 
A student athlete with a white headband and black tracksuit sits on gym bleachers, illuminated by warm side-lighting as they work on a lime green MacBook. 
A high-fashion photograph is showcased on a digital tablet screen against a plain white background. 
A close-up, top-down product shot of a pale yellow laptop keyboard and trackpad. 
A close-up product shot captures the top-down perspective of a metallic pink laptop's keyboard and trackpad, set against a stark white background. 
A high-angle close-up showcases a silver laptop keyboard and its screen hinge at a sharp diagonal angle against a white background. 
A close-up product shot focuses on a MacBook screen displaying an active FaceTime video call against a vibrant blue and purple capsule-patterned wallpaper. 
A close-up studio shot highlights the side profile of a yellow tablet, focusing on the metallic chassis and a long, thin speaker grille. 
A close-up studio shot of the top edge of a pale yellow tablet or smartphone against a plain white background. 
A close-up studio shot highlights the speaker grille on the edge of a lime green tablet, positioned horizontally against a plain white background. 
A side-profile product shot shows the thin edges of two midnight blue laptops stacked in an offset, mirrored arrangement against a clean white background. 
A vibrant yellow MacBook Air display shows a desktop with two overlapping windows against a green pill-textured wallpaper. 
A close-up product shot of a rose gold MacBook laptop screen showcasing a vibrant macOS interface. 
A screenshot of a blue laptop display shows a FaceTime call with a woman in a black shirt overlaying a collaborative board titled Dim Sum Design Updates. 
A screenshot of an open-world fantasy video game is displayed on a silver laptop screen. 
A young person with long dark hair lies on their stomach on a fuzzy pink bed, typing on a laptop while wearing large white over-ear headphones. 
A gold laptop displays a wide cinematic shot of two people playing croquet on the 50-yard line of a sun-drenched American football field. 
A close-up FaceTime screenshot features a blonde woman smiling warmly from an eclectic office setting filled with colorful posters on a brick wall and a… 
A side profile view of a lime green tablet emphasizes its speaker grille, featuring concentric light-blue oval rings that ripple outward like sound waves. 
A close-up product shot of an open rose-gold laptop displays a vibrant macOS desktop with multiple windows against a pink and blue gradient wallpaper. 
A close-up software screenshot displays an AI writing assistant menu floating over an email draft by Francois Thibault. 
A digital graphic features a smiling sloth sitting inside a large, glowing iridescent sphere while holding a lit lightbulb aloft. 
A smiling young woman with a sleek braided ponytail sits on a concrete ledge in a vast, sun-drenched desert lot. 
A solid black graphic icon merging the shape of an apple with a padlock. 
A digital 3D graphic featuring a row of tall, translucent capsule-like shapes vertically aligned against a light lavender background. 
A close-up product shot shows an iPad screen featuring multiple open windows in a Split View and Slide Over layout against a blue landscape wallpaper. 
A close-up product shot of a tablet screen displays a desktop interface with multiple overlapping windows for productivity. 
A digital graphic showcasing a variety of vibrant, 3D-style software application icons scattered across a clean white background. 
A digital graphic displays a semi-opaque applications window centered over a soft-focus, vibrant green and yellow gradient background. 
A close-up product screenshot of an iPad screen running macOS, featuring a striking wallpaper of people leaping amidst the pink geometric walls of La Muralla… 
A digital interface window displays a 'Renovation Inspo' search bar and a list of related files against a soft, blurred background of purple and teal… 
A digital screenshot shows a Keynote presentation titled 'Pet Therapy Pro...' open on a Mac desktop with a vibrant pink and blue bubble background. 
A macOS desktop screenshot shows the Keynote app open to a "Pet Therapy" presentation slide against a vibrant pink and blue bubble wallpaper. 
A high-angle screenshot of a macOS desktop featuring a Keynote presentation titled 'FINALS WEEK PET THERAPY' centered over a vibrant pink and blue bubble… 
A close-up vertical smartphone screenshot shows a person with vibrant yellow-to-green ombre hair gently kissing a fluffy, orange and white long-haired guinea… 
A digital screenshot of a macOS FaceTime or Contacts window features a split-pane layout against a vibrant, blurred purple and green background. 
A high-angle product shot displays an open email titled 'Hanafuda game series' across a laptop and smartphone screen. 
A vertical smartphone screen displaying a ride-share app interface is centered against a background of blurred, vertical green and yellow pill-shaped gradients. 
A MacBook and an iPhone display the iMovie editing interface and an AirDrop sharing screen for the 'Elder Wisdom Project,' featuring portraits of elderly… 
A close-up product shot of a laptop screen displays a Wi-Fi settings dropdown menu over a vibrant pink and purple pill-shaped abstract wallpaper. 
A close-up product shot displays a MacBook screen and an iPhone showcasing a cross-platform Keynote presentation for "Mealware." The MacBook displays a pitch… 
A top-down product shot features a lime yellow laptop being operated by a person with a deep skin tone and several rings. 
An overhead product shot of a person with dark skin and silver rings typing on a vibrant lime-green laptop. 
A minimalist flat illustration depicting a data transfer or synchronization process between two laptops. 
A smiling 3D memoji of a Black girl with freckles and brown-and-gold braided hair sits in a light purple circle at the center of the image. 
A minimalist white graphic of a bitten apple combined with a padlock shackle centered on a vibrant gradient background. 
A single, glowing incandescent light bulb is centered against a solid, vibrant yellow background. 
A minimalist graphic features the bold black text "Yep, Mac does that." centered on an off-white background, with the word "that." highlighted by a vibrant… 
A close-up screenshot of a MacBook display featuring a login page for 'Community Care Clinic' with a large background photo of a smiling person with braces. 
A close-up product shot features a person's index finger pressing the Touch ID power button on the top right corner of a silver laptop's white keyboard. 
A close-up product ensemble features a white iPhone, an open AirPods Pro case, and a black Apple Watch arranged in front of a laptop screen displaying the… 
A white minimalist icon featuring a simplified laptop outline with a prominent exclamation point inside a triangle superimposed on its lower right corner. 
The bold black word "Passwords" dominates the center of this clean graphic above a horizontal row of five colorful circular icons. 
A close-up software screenshot shows a browser privacy report overlaying a light purple website for betterbuild.cc. 
A minimalist white icon of an open human hand is centered on a vibrant, solid sky-blue background. 
A studio product shot features two identical light blue laptops stacked parallel to each other, viewed from a direct side profile. 
A light blue MacBook Air is shown from a side profile, partially open to reveal a screen displaying a dynamic, abstract pattern of layered blue and white… 
A light blue laptop is shown from a low, angled perspective with its thin screen partially lifted and floating above the base. 
A square Apple M5 computer chip graphic is centered on a clean white background. 
A square Apple M5 computer chip graphic is centered on a plain white background. 
A woman with long dark hair sits in a leather armchair, illuminated by golden afternoon sunlight streaming through wood-framed windows. 
A close-up software screenshot shows a 'Generative Render' window displaying a vibrant orange dome-shaped pendant lamp in a warm kitchen setting. 
A front-facing product shot of a silver MacBook Air displays a photo editing interface against a clean white backdrop. 
A translucent 'Spotlight Search' bar floats at the top left of a desktop interface, featuring a magnifying glass icon and a thin blue cursor. 
A floating software interface pill is centered at the top over a blurred, abstract background of sweeping blue and pale yellow gradients. 
A digital UI screenshot features a rounded search window floating over a soft blue and cream abstract background. 
A close-up product shot shows a laptop and a smartphone against a white background, both displaying Microsoft software interfaces. 
Two sleek laptops are angled toward each other, showcasing high-resolution screens with software interfaces. 
Two ultra-thin laptops are shown in a side-profile product shot against a stark white background, emphasizing their slim design. 
A light blue MacBook Air is shown from three angles against a plain background: fully open, closed from a front-on slim profile, and a top-down view of the… 
An ultra-thin silver laptop is shown from a direct profile view against a plain white background, highlighting its slim silhouette. 
An extreme close-up product photo shows the upper-left corner of a light blue laptop keyboard alongside a MagSafe charging connector. 
A silver MacBook Air is shown from three distinct angles: open and facing forward, closed from a thin side profile, and from the top down. 
A side profile product shot of a silver, ultra-thin laptop open at a wide angle against a plain white background. 
A high-angle product shot captures a magnetic MagSafe charging cable hovering just away from the silver aluminum port of a laptop. 
A vertical product collage showcases a champagne-gold MacBook Air from three distinct perspectives. 
A side profile shot highlighting the ultra-thin design of a champagne gold laptop against a stark white background. 
A close-up product shot focuses on the top-left corner of a champagne-gold laptop, showing the black keys labeled 'esc', 'F1', and '1'. 
A dark midnight-blue MacBook Air is shown from three distinct angles: fully open facing forward, closed from a slim side profile, and from the top down… 
A profile product shot of a slim, midnight blue laptop emphasizes its incredibly thin silhouette. 
A close-up product shot shows a MagSafe charging cable aligned to connect with the left side of a midnight blue laptop. 
A close-up photograph features a young person with curly auburn hair sitting in a dimly lit school stairwell, sliding a silver MacBook into a green corduroy… 
A focused woman with silvering hair works on a slim laptop while seated in an airplane cabin. 
A high-angle photo shows a woman and a child lounging on a bed, watching a show on a silver MacBook. 
A high-angle screenshot of a laptop running professional video editing software, featuring a stylized clip titled 'CITY TO SUMMIT' in bold yellow typography. 
A minimalist black and white graphic icon featuring the Apple logo followed by the text "M5". 
A woman with long dark hair relaxes in a brown leather armchair by a window, using a silver laptop to work on a design featuring a hummingbird and the word… 
A close-up software screenshot shows a floating AI assistant window overlaid on a colorful infographic about economics. 
A screenshot shows the Shapr3D interface on a laptop, featuring a Generative Render pop-up window. 
A front-facing screenshot of a laptop displaying a mail composition window over a vibrant blue and teal abstract wallpaper. 
A solid black graphic icon merging an apple shape with an unlocked padlock. 
A minimalist black silhouette graphic merging an apple with a padlock. 
A head-on product shot of a silver laptop displaying a split-screen macOS desktop multitasking between project management tools. 
A pill-shaped Apple macOS search bar with a magnifying glass icon and the text "Spotlight Search" floats in the upper left of the frame. 
A digital interface graphic features a sleek, pill-shaped message bar floating over an abstract, flowing background of deep blue and soft gold waves. 
A digital screenshot displays a rounded search window overlaying a blue and cyan abstract background. 
A digital desktop interface with semi-translucent frosted glass widgets floating over a dark blue flowing wave background. 
A close-up digital product shot shows the Control Center interface on a tablet screen, featuring translucent frosted glass buttons for Wi-Fi, Bluetooth, and… 
This graphic features a simulated text message exchange between two cartoon avatars on a clean white background. 
A digital interface screenshot displays a modern contacts application window floating over a blue and green desktop wallpaper. 
A close-up software demonstration shows a smartphone and a laptop displaying synchronized creative work on a jazz presentation titled "On Improvisation." The… 
A close-up product shot shows a MacBook and an iPhone side-by-side on a clean white background, both displaying Microsoft PowerPoint presentations about jazz. 
A split-screen software showcase features a laptop and smartphone screen displaying a Microsoft PowerPoint presentation titled 'OnImprovisation'. 
A split-screen digital graphic displays a desktop email draft on the left and a mobile ride-sharing app interface on the right against a blue and green… 
A close-up screenshot of an Uber Eats Live Activity notification appearing on a computer desktop with a blurred blue and teal background. 
A silver laptop and a black tablet overlap on a plain white background, both displaying a document titled "Improving Beach Accessibility" with handwritten… 
A minimalist flat graphic depicts a data transfer between two laptop icons on a white background. 
A smiling digital Memoji of a Black woman with freckles and brown-and-gold braided hair sits at the center of a light purple circle. 
A digital graphic featuring six colorful, rounded square app icons arranged in two rows of three. 
A top-down view of a silver laptop lid is decorated with four distinct stickers arranged around the central apple logo. 
A pair of yellow hands raised with palms facing forward and thumbs touching, creating a high-five or celebratory gesture. 
A vibrant, saturated photograph displayed on a laptop screen features a man in neon lime green satin attire and a matching cowboy hat, posed with a bright… 
A minimalist black graphic icon of a sunburst or loading symbol composed of twelve uniform, short, straight lines. 
A vibrant spectrum of color forms a thin, circular border around a large, white interior space. 
A stylized sun icon featuring a horizontal color gradient that transitions from bright yellow at the top to deep blue at the bottom. 
A screenshot of a video call on a laptop displaying a man in a grey shirt writing complex partial derivative equations on a white wall. 
A screenshot of a video call on a laptop screen shows a man with glasses and a beard standing in front of a whiteboard covered in complex calculus equations. 
A screenshot of a video call on a laptop screen shows a smiling man with glasses and a beard positioned in front of a whiteboard covered in complex calculus… 
A screenshot of a macOS desktop featuring a Desk View video call window that displays hand-written calculus equations on a notepad. 
A black minimalist graphic depicting a vertical sound wave or audio equalizer. 
A solid black minimalist graphic of a human head and shoulders silhouette. 
Warm afternoon light bathes an office where a focused woman in a plaid blazer works on a silver Apple laptop, flanked by two large desktop monitors. 
A minimalist black line icon depicting a three-screen workstation setup. 
A close-up product shot focuses on a dark navy MacBook keyboard and its Touch ID sensor to demonstrate secure online shopping. 
A vibrant circular fingerprint icon featuring a vertical color gradient that shifts from purple at the top to a bright reddish-orange at the bottom. 
A vibrant photo displayed on a laptop screen features a man in metallic lime green streetwear sitting on a matching neon yellow BMX bike. 
Four ultra-thin laptops are stacked vertically, showing only their slim front edge and finger-lift notch to highlight their profile. 
A minimalist graphic of a computer processor chip rendered in a flat, linear icon style. 
This flat graphic icon depicts a simplified human silhouette framed by four L-shaped camera focus brackets. 
Two sleek laptops are layered, with one partially overlapping the other. 
Two modern laptops are tiered in a product shot, with a Space Black model in the foreground slightly overlapping a Silver model in the back. 
A flat-lay, high-angle product shot features a sleek silver monitor with a vibrant, multicolored abstract screen of overlapping blue, red, and purple shapes. 
A top-down product shot of a silver MacBook lid featuring a glossy black Apple logo, positioned at the center of the frame. 
A top-down studio photograph shows two sets of hands exchanging an old laptop for a new one. 
A minimalist white titanium Apple Card is shown at a diagonal angle against a plain white background, casting a soft shadow below. 
A screenshot of Adobe InDesign 2026 on a laptop screen shows a magazine spread titled 'Outdoor Generation'. 
In a dimly lit workshop or small business office, a young woman with curly hair smiles while working on a space gray MacBook Pro. 
A medium shot captures a smiling woman with straight dark hair and a woman with long wavy red hair as they collaborate over a midnight blue MacBook Air. 
A minimalist, purple line art icon depicting a Mobius loop recycling symbol. 
A vibrant orange lightning bolt icon rendered as a thick, continuous outline with rounded corners. 
A minimalist, teal-colored line icon of a three-dimensional delivery box or cube. 
A minimalist black outline icon of a globe centered on the Americas. 
A minimalist black graphic combines the silhouette of an apple with a padlock. 
A minimalist black accessibility icon featuring a stylized human figure with arms outstretched inside a thin circular border. 
A sleek dark gray laptop is centered against a white background, displaying a vibrant open-world video game. 
Two closed MacBook laptops are held aloft by different hands against a stark white background in this minimalist product shot. 
A close-up studio shot highlights the left side connectivity ports of a closed, matte light-blue laptop. 
An extreme close-up product shot focuses on the top edge of a closed, light blue laptop or tablet. 
A minimalist black graphic logo featuring the iconic Apple silhouette with a bite taken out of the right side. 
A horizontal row of four perfectly circular color swatches displays a muted, professional palette. 
A minimalist graphic depicting two identical solid circles aligned horizontally on the left side of a wide frame.
Newsroom imagery
24 imagesApple’s newsroom uses product-led editorial photography and clean news-card layouts to present launches, people, and company activity. Keep Apple’s editorial material visually distinct from third-party show, event, or partner creative.
A sleek, dark gray laptop is centered against a solid black background, its screen displaying a vibrant, macro photograph of liquid and condensation. 
Large, glowing cyan and teal text reading "M16" looms behind a silver laptop shown in a side profile. 
A clean studio product shot displays seven colorful iMac computers arranged in a dynamic arc against a solid white background. 
A series of nine square app icons for creative software is arranged in a gentle arc against a solid black background, with the white Apple logo and text… 
A single hand holds an iPad mini at a slight diagonal angle against a stark white background, emphasizing its compact size. 
A 3D rendered sphere with a polished, metallic finish sits centered on a clean white background. 
A high-energy, wide-angle photo captures a cheering crowd of employees in blue long-sleeve shirts lining the entrance of an Apple Store. 
A promotional poster for the Formula 1 MSC Cruises United States Grand Prix 2026 features giant race car drivers Lewis Hamilton in Ferrari red, Lando Norris… 
A pair of foldable smartphones are displayed side-by-side against a plain white background, highlighting their large interior screens. 
A close-up photo shows a man with a focused, serious expression meticulously assembling a complex geometric structure made of light-colored wooden skewers. 
A glowing, molten orange-hot metal cylinder stands vertically at the center of a massive blue industrial forging press. 
A brilliant white Apple logo projects a beam of light from its center, cutting horizontally through a dark, hazy urban night. 
A 3D animated Memoji of a fair-skinned man with brown eyes, thick brown hair swept to the side, and a short, light brown beard. 
A medium photo shows a group of children and adults laughing around a classroom table featuring a detailed green-and-white board game project. 
A live presentation takes place inside a brightly lit, modern retail store with a large screen displaying the 'F1' and 'Apple TV' logos above the text… 
A digital 3D avatar of a smiling woman with a short, layered brown pixie cut. 
A low-angle, medium-full shot captures a joyous man and woman waving with their right hands raised high inside a modern retail space with warm overhead… 
A glowing Apple logo is centrally positioned against a solid black background, rendered in a dynamic, long-exposure light-trail style. 
A centered Memoji illustration of a person with fair skin, brown eyes, and a wide, friendly smile. 
A massive, glowing white Apple logo centered within a vibrant, multi-layered pink and purple lotus mandala dominates the glass facade of a modern retail… 
A close-up product shot of an iPhone screen displaying a soft green wellness app interface titled "Emotion." The screen features a centered, glowing green… 
A 3D-style Memoji portrait features a smiling woman with wavy, shoulder-length brown hair tucked behind her ears to reveal gold hoop earrings. 
A close-up overhead photo shows a person's hands meticulously working on a rainbow-striped apple embroidery within a white hoop. 
A presenter in a blue shirt speaks into a microphone before a massive digital screen reading "Customise your iPhone" and "Transform photos with easy-to-use…
Trade-in imagery
16 imagesApple Trade In imagery makes the service feel straightforward and reassuring. It shows devices, simple process steps, customer support, privacy, reuse, and recycling. Keep the service’s own branded presentation distinct from third-party devices shown as eligible trade-ins.
A row of five sleek smartphones is displayed in profile against a clean white background, showcasing a pastel color palette of pale pink, lavender, and light… 
Three smartwatches are arranged side-by-side in a clean product shot against a plain white background. 
Two tablet devices are stacked vertically, showcasing vibrant, glossy screen graphics. 
A sleek product shot features a dark-framed laptop positioned in front of a light blue all-in-one desktop computer against a plain white background. 
A vertical product shot of a silver metallic smartphone with a large, blank black screen showing a faint diagonal light reflection. 
A flat-lay product shot of various Apple accessories arranged on a clean white surface with soft, directional shadows. 
A flat vector illustration depicts a hand holding a white magnifying glass over the camera lens of a matte black iPhone. 
A flat vector illustration features a person with long black hair and an orange shirt looking down at a black tablet. 
A flat-style illustration shows a light-skinned hand passing a cardboard shipping box to a dark-skinned hand against a wavy green background. 
A flat-style digital illustration of a faceless person with curly brown hair wearing a red shirt and holding a black smartphone. 
A minimalist vector illustration features a faceless man with wavy brown hair pointing toward the Apple logo on his navy blue t-shirt. 
A flat minimalist illustration features two tan-colored hands reaching toward a white Apple shopping bag and a white Apple gift card against a solid purple… 
A white graphic merging a bitten apple with a padlock shackle stands centered against a layered blue background. 
A vibrant lime green recycling symbol is centered on a light gray background. 
A minimalist, vibrant green outline icon of the Earth's globe centered on a plain, light grey background. 
A black Apple logo sits to the left of the words "Trade In" in a clean, sans-serif typeface.
Vision and audio imagery
87 imagesApple Vision Pro imagery translates spatial computing into familiar human activities: work, entertainment, memory, communication, and interaction with real space. Product interface imagery is essential to explain how content occupies a room. AirPods imagery uses movement, listening, and sound as visual cues while keeping the hardware recognizable.
A woman with wavy black hair and a light blue turtleneck wears a white mixed-reality headset against a clean white background. 
A man in a dark blue shirt and gray pants sits on a teal sofa, seen from behind as he uses a sleek white VR headset in a bright, modern living room. 
A head-on product shot of a sleek, dark glass mixed-reality headset, resembling futuristic ski goggles with a polished finish. 
A woman with dark wavy hair adjusts a sleek Apple Vision Pro headset against a solid white background. 
A close-up studio shot highlights a hand turning the ridged, circular dial on the fabric strap of a silver mixed-reality headset. 
A close-up, top-down product shot of the curved edge of an Apple Vision Pro headset against a white background. 
A close-up studio shot shows the top edge of a silver mixed-reality headset against a plain white background. 
An extreme close-up product shot focuses on a matte white, pill-shaped protrusion on a headset strap with a small, curved black speaker mesh visible along… 
A radical extreme close-up features a circular metallic dial with vertical ridges, reminiscent of a watch crown, set into a matte silver-grey chassis. 
A matte silver Apple Vision Pro battery pack stands vertically against a clean white background. 
A high-angle studio product shot features two circular, matte black eyewear lenses or VR optical inserts resting side-by-side on a plain white surface. 
A light gray Solo Knit Band for a virtual reality headset is displayed horizontally against a plain white background. 
A high-angle, cinematic photograph captures a row of passengers from behind in a darkened airplane cabin at night, illuminated by the cool blue glow of… 
A man viewed from behind sits on a curved brown sofa, wearing an Apple Vision Pro headset while immersed in a panoramic underwater environment. 
A screenshot of an immersive spatial computing interface displays three floating horizontal panels within a minimalist living room setting. 
A man wearing a mixed-reality headset stands in a bright, spacious living room, holding VR controllers that appear as a paddle and a pickleball ball. 
A wide-angle screenshot shows an augmented reality streaming interface for the show "CHIEF OF WAR" floating in a modern, sunlit living room. 
A man with salt-and-pepper hair and a goatee wears a sleek, white-rimmed spatial computing headset and white wireless earbuds while seated on a commercial… 
In a brightly lit, modern living room with cream-colored walls and a fireplace, a man wearing an Apple Vision Pro headset sits on a teal sofa while working… 
Seen from behind, a man wears a white VR headset while sitting on a teal sofa in a spacious, modern living room. 
An augmented reality calendar widget for April floats centered on a neutral, textured wall in a modern living space. 
A digital interface window showing an email titled 'Product Photography' is superimposed over a dimly lit, high-end living room with warm lamp lighting. 
A first-person point-of-view photo shows a person with dark skin typing on a slim white wireless keyboard atop a light oak desk. 
A young Black man wearing a sleek VR headset stands in a bright, modern design studio, gesturing towards a large, floating digital rendering of an… 
A wide, panoramic digital screen floats in the center of a minimalist modern living room, displaying a breathtaking skyline at dawn. 
A man in a vibrant, color-blocked quarter-zip sweater with navy, yellow, blue, and red stripes leans against a stone balustrade in a historic courtyard. 
A digital photo interface is superimposed over a dimly lit, modern living room featuring a mid-century chair and wooden shelving. 
A digital interface window titled "Your Created Memory" floats in the center of a warmly lit living room with polished wood floors. 
A floating virtual video player displays a panoramic shot of snow-capped mountains under a clear blue sky, superimposed over a warm, mid-century modern… 
An extreme macro product shot focuses on the curved silver matte edge and pill-shaped side button of a device, likely a smartwatch or headset. 
A tight, high-angle product shot captures the three-lens camera module on the back corner of a silver iPhone. 
A close-up POV shot shows a person wearing a VR headset looking at a digital persona of a smiling woman with wavy light brown hair and a blue collared shirt. 
A digital life-size avatar of a smiling woman with wavy light brown hair and a blue collared shirt appears to float in a living room. 
A split-screen digital composition depicts two people in rounded video-call windows floating over a stylish hotel room with teal paneled walls and a warm… 
A digital interface floats over a photorealistic, wide-angle beach setting with white sand and turquoise water. 
A floating digital interface displays the Image Playground app within a dimly lit, cozy living room. 
A vibrant, multi-colored flower-shaped icon floats in the center of a dimly lit, modern living room above a clean white fireplace. 
A man sits on a teal sofa wearing an Apple Vision Pro headset, viewing a spatial interface of floating app icons layered over his living room. 
A floating digital window displays the Apps & Games store interface featuring vibrant neon purple and blue glowing animal constellations—a lion, a unicorn,… 
A vibrant, iridescent circular wall sculpture with a feathered texture hangs above a white fireplace in a minimalist living room. 
A close-up digital interface displays a card labeled '2017' featuring a Black man in a vibrant, striped mohair sweater smiling while reclining against a… 
A first-person point-of-view shot displays a mixed-reality interface floating within a bright, minimalist living room with wood floors. 
A vibrant green aurora borealis stretches across a dark, starry night sky, casting a teal glow over a vast, snow-covered arctic valley. 
A close-up photograph features a young Black woman smiling warmly while wearing an Apple Vision Pro headset in a dimly lit, domestic setting. 
A close-up studio shot shows a hand holding a blue iPhone against a black background, displaying a pop-up notification. 
A striking extreme close-up of a brown human eye fills the frame, with the iris and pupil acting as a mirror for digital smartphone icons. 
A man wearing a sleek, reflective VR headset makes a precise pinching gesture with his thumb and index finger, which is captured in sharp focus in the… 
A close-up profile photo of a woman with dark hair in a ponytail wearing an Apple Vision Pro headset. 
A translucent, iridescent orb floats centrally in a warm living room, displaying a colorful light spectrum of cyan, yellow, and violet within its core. 
A close-up studio shot looks directly into the inner side of a high-tech mixed-reality headset against a solid black background. 
A figure sits on a sofa wearing a spatial computing headset in a darkly lit room, visualized in a high-contrast grayscale digital render. 
A high-angle, black-and-white conceptual photo shows a person wearing a VR headset while sitting on a sofa in a dark room. 
A close-up studio shot of the interior of a silver Apple Vision Pro headset against a pitch-black background. 
A close-up studio shot shows the interior of a sleek VR headset, focusing on the dual rectangular lenses surrounded by a ring of glowing blue sensors. 
A glossy, three-dimensional mixed-reality headset is shown in a tight, symmetrical close-up from the front against a stark black background. 
A close-up studio shot highlights the front glass and internal camera array of an Apple Vision Pro headset against a pitch-black background. 
A close-up product shot of a sleek, black virtual reality headset, highlighting its curved glass visor and metallic grey frame against a deep black background. 
The front-facing internal components of a mixed-reality headset are revealed through a curved, translucent black glass visor. 
A close-up studio shot reveals the inner camera and sensor array of a curved, dark glass mixed-reality headset. 
A close-up cross-section view of a headset's internal hardware reveals two glowing processors, labeled with the Apple logo as "M5" and "R1". 
Floating virtual app windows hover over a dark, twilight beach scene featuring silhouettes of palm trees and a calm ocean. 
A striking extreme close-up photo of a sleek, black cylindrical product against a dark background. 
A close-up studio shot of a sleek, dark spatial computer headset against a solid black background. 
An extreme close-up photograph features a single hazel eye staring directly forward into the lens. 
A flat white graphic of a raised human hand with fingers spread, centered inside a thick white circular ring. 
A mobile web browser screenshot displays an e-commerce page for 'INFLATABLES' from raftandrudder.com. 
A white universal accessibility icon is centered on a vibrant blue gradient background. 
A minimalist logo of an apple with a bite taken out of its right side, featuring a light grey body and a single, vibrant green leaf on top. 
An open, white hardshell carrying case contains an Apple Vision Pro headset and its external battery pack. 
A side profile silhouette of a person with eyes closed and hair in a bun features a bright white Apple AirPod in their ear as the central focus. 
A close-up profile of a woman with her eyes closed, wearing a single white AirPod, is bathed in a warm orange and amber glow. 
A pair of white Apple AirPods Pro is shown in a clean product shot, facing each other symmetrically against a plain white background. 
A pair of white Apple AirPods Pro is centered against a stark white background, oriented as if viewed from the side while in use. 
A pair of purple over-ear headphones is presented in a front-facing studio product shot. 
A pair of over-ear headphones in a light champagne gold finish is shown from a direct front-facing angle. 
A pair of high-end over-ear headphones in a warm peach or coral finish. 
A pair of over-ear headphones in a muted sky blue finish is shown in a clean product shot from a front-facing perspective. 
A front-facing product shot of charcoal gray over-ear headphones, featuring a breathable mesh canopy headband and large cushioned earcups. 
A studio product shot features five pairs of high-end over-ear headphones nested inside each other to create a rhythmic, tunnel-like visual effect. 
A single white AirPods Pro earbud is centered against a clean white background, framed by a dynamic, circular soundwave effect. 
A translation icon centered on a plain off-white background features two overlapping speech bubbles with a soft, multi-colored gradient. 
A smartphone and a pair of white wireless earbuds are centered on a clean, solid light-gray background. 
A close-up profile of a woman with dark hair pulled back into a bun, silhouetted against a bright white background. 
A silhouette of a woman with curly hair tilted back and eyes closed creates a sense of immersive motion against a bright white background. 
A glowing cyan neon sign reading "Good Vibes Only" in a cursive script dominates the center of this dreamy, vaporwave-style digital illustration. 
A horizontal trio of high-tech icons features two dark gray spheres flanking a central isometric cube. 
A clean, minimalist typographic graphic featuring the text "AirPods Max 2" in a bold, black sans-serif font.
More from the Brand Skill
Visual style
Favor clean, spacious compositions with the product as the focal point. Use refined lighting, considered negative space, crisp detail, and simple backdrops to make industrial design, materials, color, and scale easy to appreciate. Product-led layouts can alternate with images of people naturally engaging with the product.
Present color and finish faithfully. Apple product imagery commonly shows devices from clear, purposeful angles, sometimes in orderly groups or floating configurations that emphasize form and range.
Use saturated color, motion, or dramatic imagery when it serves a product feature or campaign idea. Keep the product and core message clear.
Download Apple’s Brand Skill
A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Apple’s guidelines. It starts at SKILL.md, which points to the right file for each task.
It has the guidance, 701 images and the logos. The font files belong to Apple Inc, so they’re left out.
Download the Brand SkillZIP, 41.5 MB
apple-brand-skill/
├ SKILL.md
├ README.md
├ references/
│ ├ colors.md
│ ├ logo.md
│ ├ typography.md
│ ├ visual-style.md
│ ├ dos-and-donts.md
│ ├ imagery-identity-and-home.md
│ ├ voice.md
│ ├ imagery-education-and-accessibility.md
│ ├ imagery-ipad-and-iphone.md
│ ├ imagery-mac.md
│ ├ imagery-newsroom.md
│ ├ imagery-trade-in.md
│ └ imagery-vision-and-audio.md
└ assets/
├ images/
└ logos/
Rainbrand’s Brand Agent built this Brand Skill from apple.com on 30 Oct 2026. It isn’t Apple’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.
Apple and its logos are trademarks of Apple Inc. Rainbrand isn’t affiliated with or endorsed by Apple Inc.
Make one for
your brand.
Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date.
- 1
Open the Rainbrand plugin and add it.
Open Rainbrand plugin (opens in a new tab) - 2
Connect your Rainbrand account when asked. It works in ChatGPT and in Codex.
- 1
Open the Rainbrand connector in Claude and add it.
Open Rainbrand connector (opens in a new tab) - 2
Select Connect, then sign in to Rainbrand.
You can also install the Rainbrand Skill (opens in a new tab) or the plugin (downloads in a new tab).
- 1
Add Rainbrand's plugin marketplace in your terminal.
claude plugin marketplace add rainbrandai/rainbrand-skills - 2
Install the Rainbrand plugin, including its Skill and MCP connection.
claude plugin install rainbrand@rainbrand - 3
Start a new Claude Code session, then use /mcp to sign in to Rainbrand.
You can also connect with MCP (opens in a new tab) or install the Rainbrand Skill (opens in a new tab).
- 1
Add Rainbrand to ~/.cursor/mcp.json.
{ "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } - 2
Sign in from the Cursor CLI.
agent mcp login rainbrand
You can also install the Rainbrand Skill (opens in a new tab) or the plugin (downloads in a new tab).
- 1
Create an API key in your account settings, then list your brands.
curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY"
Integrating Rainbrand into your app? Read the API docs (opens in a new tab).
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