Bloom is now Rainbrand

(Brand guidelines) // Consumer technology

Google brand
guidelines

Google’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from about.google.

Download the Brand Skill

About Google

Google is a technology company whose mission is to organize the world’s information and make it universally accessible and useful. Its creative work presents technology as helpful, broadly accessible, and connected to people’s everyday lives.

Use Google’s own wordmark or standalone G as the corporate identity mark. Keep the wordmark distinct from product marks such as Gemini, Chrome, or Google Maps. The standalone G is a brand symbol, not a substitute for every use of the wordmark. Choose the mark that suits the format, and make sure it remains easy to recognize.

Google’s multicolor G and product marks can serve as recognizable brand accents. Use a product mark to identify that product; do not make it stand in for the corporate wordmark.

Google colors

  • Blue

    Logo color

    HEX
    RGB

  • Red

    Logo color

    HEX
    RGB

  • Yellow

    Logo color

    HEX
    RGB

  • Green

    Logo color

    HEX
    RGB

  • Action blue

    Links and buttons

    HEX
    RGB

  • Dark gray

    Text

    HEX
    RGB

  • White

    Backgrounds

    HEX
    RGB

Google fonts

  • Google Sans

    Headings · 400

  • Google Sans Text

    Body · 400

Font names only. The Brand Skill download doesn’t include font files.

Google’s voice

Write in a clear, helpful, confident voice. Explain what a technology does and why it matters to people; keep claims specific and understandable. When describing responsibility, accessibility, or impact, use direct language rather than grandiose promises.

Use Google’s mission as an anchor for company-level storytelling: “Our mission is to organize the world’s information and make it universally accessible and useful.”

  • “From the beginning, our passion for building technology for everyone has guided our work”
  • “We’re working to expand what’s possible to help billions of people reach their goals”
  • “When it comes to privacy, we know one size doesn’t fit all”

Dos and don’ts

Do

  • Use Google’s wordmark or G as a clear corporate mark, and distinguish corporate identity from product marks.
  • Keep visual work clear and approachable, with spacious light backgrounds; use color and product imagery to help explain the subject.
  • Write plainly about what a product does and how it helps people.
  • Keep impact and responsibility claims specific to the subject being described.

Don’t

  • Don’t invent a corporate mark or confuse a product mark with the corporate wordmark.
  • Don’t recolor the wordmark or the G, or change the order of their colors.
  • Don’t overstate a product’s capabilities or Google’s role in an initiative.

Google imagery

350 images from about.google, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Brand photography and campaign imagery

124 images

Google’s company photography spans people using products, teams at work, offices and campuses, research, technology, and community impact. Favor natural human moments and real settings; let the subject and context carry the story.

  • A collage of diverse high-contrast images shows a grey wolf with yellow eyes, a complex quantum computer bathed in neon purple light, and a green protein…
  • A horizontal grid of eight rounded-corner rectangular images showcases a variety of technological and natural subjects.
  • A large, textured Google 'G' logo made from red, blue, and green preserved moss is embedded into a light-oak slatted wooden wall.
  • A vibrant yellow, red, and blue bicycle with a red wire front basket is parked on a sunlit path in the foreground.
  • A man in a blue polo shirt leans over a makeshift outdoor workbench, focused on assembling a technical device inside a small, open grey enclosure.
  • A woman with shoulder-length dark hair and a bright red textured blouse looks down at her black Google Pixel phone.
  • Brand image
  • A digital collage on a black background features an East Asian woman with glasses gazing upward in front of a blurred wall of glowing screens.
  • A close-up photograph features a jellyfish with a striped, caramel-colored bell gliding diagonally through deep teal water.
  • A close-up photograph captures two women intently focused on a laptop screen featuring a blue code bracket sticker.
  • A dense network of vibrantly colored industrial pipes in primary and secondary hues creates a striking perspective down a clean, bright white corridor.
  • A man in a grey button-down shirt and jeans stands on a light-colored stage, smiling during a presentation.
  • A beige 1990s desktop computer displaying the 'Google!
  • A bold red shield icon featuring a centered, thick checkmark in the same color.
  • A solid green graphic icon featuring three simplified human silhouettes arranged in a group.
  • A man in a neon yellow high-visibility jacket and a blue 'Google' baseball cap works on bright yellow industrial piping inside a data center cooling facility.
  • A close-up photo focuses on a Black woman with a focused, pensive expression as she gazes at an off-screen laptop.
  • The sun glows brilliantly through the glass facade of a modern architectural campus, featuring a sweeping, undulating roofline covered in grey solar tiles.
  • A close-up photograph features a young South Asian woman in a pink top holding a white tablet, while three older women in colorful patterned saris lean in to…
  • A light blue Google Pixel smartphone with its distinctive horizontal camera bar is held up by a person whose face is softly blurred in the background.
  • A close-up lifestyle shot focuses on a person wearing a vibrant yellow jacket over a blue striped shirt and tie while exiting a black vehicle.
  • A jagged, translucent blue crystal glows at the center of a soft blue gradient background.
  • A jagged, translucent crystal with iridescent blue and teal facets floats at the center of a vibrant gradient blue background.
  • A jagged, iridescent crystal floating in the center of a gradient blue void.
  • A woman with braided hair looks off-camera while standing in front of a bright orange wall and a distant city building.
  • A woman with braided hair stands against a vibrant orange wall under a bright blue sky, holding a rose gold Google Pixel phone.
  • A dark digital illustration resembling a star field or data network against a solid black background.
  • A man and a woman work on a complex, gold-tiered quantum computer chandelier suspended in a brightly lit laboratory.
  • A close-up photograph of a green and blue hummingbird hovering over a bright orange zinnia is encased within a crystal-clear floating glass orb.
  • A wide-angle architectural photograph captures the white Google logo mounted on a brutalist concrete building facade.
  • A close-up lifestyle photo captures a smiling young woman with red hair and glasses showing something on a mint-green Google Pixel phone to a middle-aged man…
  • A smiling young woman with dark hair pulled back looks down at a pink Google Pixel Tablet while reclining on a light gray sofa.
  • A flat, solid royal blue icon of a stylized human figure standing with arms outstretched horizontally.
  • A complex, multi-tiered golden quantum computer processor sits at the center of this horizontal photograph, being carefully worked on by two technicians in a…
  • A close-up horizontal photograph captures the hands of several individuals carefully assembling or inspecting a large quantum processor component.
  • A close-up shot over the shoulder of an individual pointing at lines of programming code on a large, vertical monitor.
  • A woman with vibrant purple-tinted hair and a wide smile looks directly at the camera while working at a computer in a brightly lit classroom or lab.
  • Two iridescent Sycamore quantum processor chips rest on a smooth, curved white surface.
  • A close-up, candid photo captures a smiling family of four gathered around a laptop on a wooden kitchen table.
  • A bright classroom photo captures a diverse group of elementary students and a female instructor gathered around a wooden table for a science activity.
  • A bald East Asian man in a tan apron and blue linen shirt sits at a wooden workbench, looking thoughtfully at a laptop screen while holding a pen over a…
  • A medium indoor shot shows two Black colleagues collaborating in an office with a vibrant yellow accent wall and a backdrop of circular woven artworks.
  • Two workers in high-visibility neon yellow jackets and bright yellow rain boots install a large, gleaming solar panel onto a metal frame in a grassy field.
  • A focused medical professional in dark blue scrubs examines high-contrast mammogram scans displayed on a large computer monitor.
  • A complex 3D digital illustration features a branching, coral-like structure composed of millions of tiny orange and yellow particles against a neutral grey…
  • A vibrant wide-angle cityscape shows a cluster of modern skyscrapers bathed in the warm, golden light of late afternoon.
  • A three-panel triptych combines nature, technology, and emergency response.
  • Two male technicians in safety glasses collaborate over a laptop in a data center or industrial engine room.
  • A close-up candid photo captures a smiling elderly woman with short white hair and sunglasses sitting in a white metal chair.
  • A wide-angle aerial photo captures a sprawling industrial landscape where a large white data center or factory sits adjacent to a solar panel field and a…
  • A polished, dimensional silver 'Google' logo is mounted against a curved, backlit wall of vertical frosted glass panels.
  • A woman stands at a black reception desk styled like a shipping crate, featuring a neon rainbow Google logo and text that reads 'SHIP TO: GOOGLE CANADA'.
  • The grand facade of a limestone Haussmann-style building in Paris features ornate pediments, sculptures, and a central clock tower under a clear sky.
  • A glass-domed rotunda sits atop a modern, multi-story white building with a curved facade and large rectangular windows.
  • A man and a woman appear as intentional motion blurs while sitting on a bright orange banquette in a high-rise lounge.
  • A festive corporate event space features the Google logo crafted from colorful textured materials against a grey concrete block wall.
  • A vertical landscape photo of a row of modern and industrial buildings reflecting in a calm body of water under a clear, bright blue sky.
  • A vertical street photo captures a winding cobblestone alley in a European city, flanked by tall ochre and pale yellow buildings with iron balconies and…
  • An architectural photograph of a modern, biophilic office cafeteria featuring a complex geometric wooden lattice ceiling and curved, black metal…
  • A vibrant, Hollywood-themed cafe interior features a glowing neon sign reading "Cafe Sempoi" against a red brick wall.
  • A large, illuminated white Google logo mounted on a light wood-paneled wall dominates this modern office interior.
  • A massive, light-wood 'G' logo is built into a curved, horizontally-slatted wooden wall in a modern office reception area.
  • A wide-angle, low-sunlight photo captures a nearly empty multi-lane city street in Karachi, dominated by historic colonial-era architecture featuring a…
  • A vibrant indoor photograph of a modern office featuring a large 'Google' logo mounted on a colorful tropical mural.
  • A massive, three-dimensional Google logo in primary colors stands as the center of a modern, sunlit office lobby.
  • A vertical photo captures a glass window on a light brick wall, featuring large, scattered white 3D letters that spell out 'Google' in a playful, jumbled…
  • A vibrant outdoor mural featuring the white "Google" logo dominates a rooftop wall under a clear blue sky.
  • A vibrant Google office interior features a glowing multi-colored "Google" logo mounted on a deep green wall.
  • A large, green moss-covered 'G' logo is mounted on a carved wooden leaf-patterned wall inside a modern office lobby.
  • A vibrant Google office lobby features a large, colorful 'G' logo set against a textured white wall illuminated by a glowing cloud-shaped light.
  • A high-angle vertical photograph of Istanbul, Turkey, features the prominent stone Galata Tower rising above a dense cityscape of terracotta-roofed buildings.
  • An elevated, wide-angle photograph captures multiple bridges spanning a wide river at sunset, with a city skyline visible on a distant, tree-covered hill.
  • A high-angle architectural rendering features a lush rooftop forest atop a modern building with a distinct zigzagging concrete and glass facade.
  • A vibrant indoor photograph features a large, blue-outlined sculpture of Georgia with 'Google Atlanta Since 2001' at its center against floor-to-ceiling…
  • A minimalist, mint green map pin icon with a rounded teardrop shape and a solid circle in the center.
  • A light blue circular icon featuring a stylized 'S' shape formed by two curved, interlocking segments within the outer ring.
  • A motion-blurred worker in a red cap pulls a pallet jack through a busy, high-ceilinged warehouse aisle lined with orange and silver industrial racking.
  • A diverse group of university students and an instructor collaborate in a bright, modern classroom with white walls, red chairs, and wall-mounted monitors.
  • A smiling young woman in dirty white overalls and a flannel shirt harvests leafy green vegetables in a vast, sun-drenched farm field.
  • A high-angle aerial photograph captures a utility worker in a yellow hard hat standing in a white bucket lift to service power lines.
  • A focused Black female technician wearing a high-visibility orange safety vest, safety glasses, and a plaid shirt works on a large industrial machine.
  • A close-up, side-profile photo captures a first responder in a heavy mustard-yellow fire jacket sitting inside the cab of a red emergency vehicle.
  • A blonde woman in a grey t-shirt smiles warmly at the camera while standing in a busy warehouse setting.
  • Seen from behind, a male doctor in a white t-shirt points at a grid of brain scan images on a monitor, discussing them with a female colleague in blue scrubs.
  • A high-angle aerial photograph captures a complex multi-level highway interchange weaving through a lush green forest.
  • A flat, circular blue icon featuring a white outline of an open book in the center.
  • A smiling adult woman leans in to listen to a young boy who has his hand raised in a vibrant classroom.
  • A middle-aged man with a grey beard and a flannel shirt looks over the shoulder of a teenage boy with an expression of intense concern.
  • A low-angle photo captures three men from behind as they look up at a glowing neon Route 66 sign under a twilight sky.
  • Two men stand in a brightly lit warehouse surrounded by floor-to-ceiling stacks of white Bison Coolers boxes labeled 'MADE TO LAST IN THE UNITED STATES'.
  • A bald doctor in a white lab coat and glasses gestures toward a tablet held by a colleague in green scrubs in a brightly lit hospital corridor.
  • A man in military camouflage fatigues sits with his back to the camera, engaging in a video call with a smiling, light-skinned woman in a teal tank top…
  • A focused female scientist with dark braided hair looks through a microscope in a brightly lit laboratory.
  • A close-up photograph captures a female firefighter looking down with a focused expression while working.
  • A close-up photograph captures a supportive interaction between a female doctor and an older woman in a bright clinic.
  • A high-angle photo shows a city intersection on "Main St" completely submerged in murky floodwater.
  • A complex 3D digital visualization features a dense web of tiny, interconnected spheres forming fluid, wave-like structures against a deep blue gradient…
  • A high-angle, wide-shot photograph captures a baseball game in progress from an aerial perspective.
  • A diverse group of adults sits in a focused circle within a community hall, centered on a Black woman with braided hair and a colorful patchwork corduroy…
  • A vibrant sunset glows over a winding highway that snakes through a dense, green mountain forest.
  • A high-angle digital illustration depicts a swirling white hurricane over a deep blue ocean, overlayed with teal graphic data rings.
  • A first-person over-the-shoulder photo shows a person in a digital camouflage uniform operating a computer at a wooden desk.
  • A female doctor with graying hair and a white lab coat reviews a clipboard with a mother who is holding a baby in a sunlit medical office.
  • Pedestrians cross a sun-drenched, busy urban intersection at the corner of Hollywood Boulevard and Highland Avenue, lined with tall palm trees and Art…
  • A twilight cityscape of Hartford, Connecticut, features a vibrant skyline reflected in the smooth, dark blue water of the Connecticut River.
  • A historic building with a shining gold dome and an American flag stands at the end of a long, sunlit city street.
  • An aerial wide-angle shot captures a complex multi-level highway interchange with sweeping curved ramps and straight bridges intersecting over a lush green…
  • A wide-angle aerial photograph captures a sprawling city skyline under a clear, vibrant blue sky.
  • Four massive, overflowing stacks of paper documents and folders fill the frame from a low angle.
  • In a brightly lit kitchen with cream-colored cabinetry, two Asian women share a joyful moment while preparing dumplings together.
  • A male store associate in a blue Walmart vest and glasses stands next to a woman with curly blonde hair in a grocery produce aisle.
  • A medium close-up photo shows a mustached male worker standing confidently with arms crossed in front of a blurred industrial construction site.
  • A group of diverse students is seen from behind in a bright lecture hall, with many raising their hands to participate.
  • A focused younger woman in a green top and headband leans over to assist an older man in a lavender polo as they look at a laptop together during a workshop.
  • A close-up action photograph captures a potter's hands skillfully shaping a wet clay vessel on a spinning pottery wheel.
  • A woman with long dark hair and a warm smile tends to a lush plant nursery while holding a tablet.
  • A young woman with short dark hair and a slight smile looks upward toward towering city skyscrapers at dusk.
  • A woman with a warm, content expression stands in a workshop, wearing a dusty rose sweatshirt with the GO-KOT logo.
  • A bustling warehouse interior features two workers in high-visibility yellow vests and dark clothing managing cardboard boxes and shipping pallets.
  • A stream of golden harvested grain pours from the green chute of a vintage combine into a rustic wooden wagon bed.
  • An aerial wide-angle photograph captures a massive multi-lane highway interchange curving through an urban landscape during the golden hour.
  • A man in a grey long-sleeve shirt and baseball cap sits at a wood-paneled desk, gesturing with a pen toward a computer monitor showing a detailed satellite…
  • A horizontal graphic features the phrase "A new era of American Innovation" centered against a plain white background.
  • A minimalist graphic banner features the centered text "A new era of American Innovation" against a clean white background.

Office and location photography

121 images

Google’s office and location imagery features buildings, workspaces, campuses, and regional settings. Use it to show the company’s global presence and workplace environments.

  • A woman walks past a prominent wide wooden staircase in a bright, modern office space with perforated bronze-colored railings.
  • A wide shot of a modern office lobby featuring a massive red archway and a large blue outline of the state of Georgia with the text 'Google Atlanta Since…
  • A modern office lobby features a red neon "google" script logo glowing against a dark grey wall behind a tiered reception desk.
  • A medium wide-angle photograph captures three ethnically diverse young adults walking and laughing as they exit the glass doors of a modern corporate…
  • A wide-angle lifestyle photo captures diverse colleagues relaxing on a modern rooftop terrace at dusk, set against a backdrop of hazy mountains.
  • A vibrant industrial-modern office breakroom features prominent yellow utility pipes running across the ceiling and a metal spiral staircase on the right.
  • A striking textured brick wall with a pixelated, 3D cross pattern dominates this modern office lobby.
  • A wide-angle photograph captures a sun-drenched, modern coworking space defined by a series of large, nested wooden arches that create a tunnel-like…
  • A close-up photograph features the upper facade of a brown brick building adorned with a white 'Google' logo at the roofline.
  • A modern corporate lobby features a long wooden reception desk and a lounge area with two salmon-colored armchairs and matching ottomans.
  • A close-up, low-angle photograph features large, white 3D script lettering that partially reads "Detroit" mounted above a building entrance.
  • A close-up photograph of a multi-textured mural featuring the words "GOOGLE DURHAM" in bold, black block lettering across the center.
  • A wide, interior photograph shows a modern reception area featuring a large 'Google Cloud' sign mounted on a vertical wooden slat wall.
  • A cluster of white paper globe lanterns dominates the ceiling of this modern, vibrant coworking space or lounge.
  • A modern, wide-angle interior photograph of an office lobby featuring a dramatic wooden slat installation that curves from the ceiling down behind a dark,…
  • A large, illuminated Google logo in its signature primary colors glows against a vertical wood-paneled wall behind a sleek reception desk.
  • A wide shot of a modern, bustling Google office in Canada, featuring a prominent 'Google' sign with a red maple leaf on a navy wall.
  • A bright, modern communal lounge and workspace features a mix of soft pastels and mid-century modern furniture.
  • Striking architectural orange and white fins curve from the wall to the ceiling in a modern office, framing a man in a plaid shirt walking past…
  • A close-up, high-angle photograph features the Google logo rendered in string art on a light wood plank wall.
  • A vibrant 'GOOGLE MONTREAL' sign in red and orange neon lettering dominates the right foreground, mounted on a black industrial metal lattice.
  • A wide landscape photograph of a modern glass campus featuring an expansive, undulating scale-like roof that mimics dragon scales.
  • A high-angle, wide-view photo captures a bustling modern corporate campus courtyard under bright sunlight.
  • A medium-shot photo captures the industrial brick facade of the Google building in New York, dominated by a large, white 3D 'Google' logo across the center…
  • A wide-angle photo of a modern, multi-level creative office featuring exposed brick walls, industrial ductwork, and a wooden pillar.
  • A spacious, multi-level modern office atrium features vibrant orange and blue low-profile sectional seating and light wood floors.
  • A low-angle outdoor photo captures the modern, glass-fronted Google office building nestled behind lush, wild greenery and slender trees.
  • A person wearing a backpack walks down a brightly lit hallway characterized by dramatic, geometric light-wood paneling.
  • An aerial wide shot of a massive, dark industrial hangar marked with a white letter "G" on its side during a golden-hour sunset.
  • A cursive black Google logo is mounted on a vertical light-wood slat wall, with the text "PORTLAND, OREGON" below it in a bold black sans-serif font.
  • A wide shot of a modern, high-tech office interior featuring exposed white ceiling pipes and lush green vines hanging from a black metal grid.
  • A massive, gridded LED wall displaying soft sunset colors serves as the backdrop of this modern, high-ceilinged office lobby.
  • A wide-angle architectural photo captures the illuminated glass facade of a modern office lobby at twilight, showcasing vibrant art installations.
  • A vibrant green, vertically tufted modular sofa with an integrated planter box on its backrest anchors this wide-angle photo of a modern office lounge.
  • A wide-angle photo of a modern corporate reception area featuring a golden "Google" logo mounted inside a white arched alcove with a complex floral relief wall.
  • A large, industrial-style wall installation features a grid of dark panels displaying the white "Google" logo above four colorful Android robot heads in red,…
  • A bright, nautical-themed breakroom or cafeteria features rows of globe pendant lights encased in orange netting suspended from exposed light-wood ceiling…
  • A wide, elevated landscape photograph features a long, modern grey corporate office building nestled behind a dense canopy of lush green and dark purple trees.
  • A backlit, glowing "Google" logo mounted on a dark wood-paneled wall serves as the focal point of this modern office lobby.
  • A wide-angle, eye-level photograph of a modern office building exterior at dusk, featuring a warm, wood-paneled lobby entryway.
  • A modern two-story industrial office building features a prominent rusted steel overhang with a rooftop garden of dry grasses.
  • A wide shot of a modern, multi-level office lobby with a glass-railed staircase and an industrial ceiling featuring exposed white pipes.
  • A wide daylight photograph of a modern, multi-tiered office complex featuring zig-zagging glass levels integrated with lush green rooftops.
  • A large mural of a carrier pigeon wearing aviator goggles and carrying a scroll dominates the back wall of a modern, open-plan office.
  • A wide-angle architectural photo features a backlit 'Google' logo on a curved, knotty pine wood wall that dominates the lobby.
  • A giant panda statue eating bamboo dominates a modern lounge where three women are relaxing.
  • Dozens of glass terrarium orbs containing air plants hang at varying heights in a modern architectural showroom.
  • A striking Google logo crafted from thick, primary-colored braided ropes and textured vines dominates the wall behind a modern office reception desk.
  • A vibrant light installation of primary-colored circles and shapes glows on a black wall behind a modern angular white reception desk.
  • A vibrant indoor lounge features a row of suspended colorful seating, including a blue tire-shaped ring, red and yellow sling chairs, and a wicker egg chair…
  • A wide-angle photo captures a bright, modern Google reception lobby featuring a unique, patterned white ceiling with grey geometric snowflake-like designs.
  • A low-angle outdoor photo of a tall, cylindrical glass skyscraper with the white "Google" logo positioned near the top.
  • A copper-textured, three-dimensional "Google" sign is the focal point, mounted on a dark blue slate-style brick wall.
  • An avant-garde lobby features a large white 'G' mounted on a wavy, wood-grain topographic wall panel.
  • A striking Google office lobby features a textured rock-climbing wall behind a light wood reception desk, with the "Google" logo spelled out in large,…
  • A group of five young adults in casual colorful clothing chat and relax on concrete steps outside a modern building's entrance.
  • A vibrant rainbow-colored LED light installation creates a glowing portal shape across the ceiling and vertical wooden slats of a modern office lounge.
  • A wide shot of a modern Google office lobby featuring a glass-enclosed room filled with giant, three-dimensional white 'Google' letters and colorful…
  • A tiered view of historic and modern European architecture featuring a prominent tan brick building with glowing, arched yellow windows.
  • A striking terracotta-colored wall featuring a three-dimensional pixelated logo made of bricks dominates this modern office reception area.
  • A wide-angle interior shot reveals an expansive city view through large, floor-to-ceiling windows.
  • The Google logo is cleverly re-imagined on a wall using colorful bicycle parts, with wheels forming the two 'o' letters and curved metal tubes for the rest.
  • A row of three tall, curved, glossy planters in vibrant red, blue, and yellow stand outside a glass-walled office building at night.
  • A wide-angle photograph captures a vibrant, multi-level modern office interior featuring bright red staircases and glass balconies.
  • A spacious, modern office lobby is characterized by high white ceilings, polished gray terrazzo floors, and deep green velvet seating.
  • A modern office interior featuring a striking light-wood slatted ceiling and matching room divider with large vertical black text reading "WERK STATT".
  • A modern Google office lobby features a bold three-dimensional gold 'Google' logo mounted on a glossy forest green tiled wall.
  • A medium interior shot of a decorative office wall featuring an oversized, sculptural Google logo made of wood, colorful padding, and preserved moss.
  • A modern Google reception area features a black metal wireframe canopy with the word "GOOGLE" integrated into its design.
  • A high-angle, wide landscape photograph of the London skyline under a bright blue sky with faint clouds.
  • A high-angle bird's-eye view looks down through a modern, zig-zagging wooden staircase with dark metal framing in a bright corporate atrium.
  • A wide shot of a modern office lobby features a textured teal wall with the word "Google" spelled out in large white three-dimensional blocks.
  • A large, colorful reception desk at a Google office features a grid of backlit rectangular tiles in primary colors.
  • A close-up photograph features white, dimensional lettering reading "Google Clo" mounted on a wall of vertical light wood slats.
  • A man in a black suit leans against a large, horizontally-planked wooden reception desk, engaging in a relaxed conversation with two staff members.
  • A vibrant office interior features a large living moss wall adorned with a glowing white Google logo.
  • A wide-angle photo of a modern office lobby featuring a dramatic ceiling mural of the Eiffel Tower's metal latticework.
  • A sweeping, curved staircase with beige stone steps and a rounded wooden handrail dominates the right side of this minimalist interior photograph.
  • A vibrant, modern office breakroom features a large, amoeba-shaped white table surrounded by red, white, and black Eames-style chairs.
  • A vibrant iridescent glass wall glowing with neon pink, yellow, and orange dominates this modern office interior.
  • A wide-angle photo of a modern, multi-level office breakout space featuring blonde wood tiered seating and a white wire-mesh staircase.
  • A structural gold-colored tree with exposed multicolored wiring at its joints stands in a bright, modern office with the 'Google' logo prominently on a white…
  • A vibrant row of glowing globe pendant lights illuminates this modern industrial cafeteria or workspace.
  • A wide-angle photo captures a modern, eco-friendly office lobby featuring a curved, backlit concrete reception desk under a lush living wall.
  • A wide-angle photo captures a bustling office lobby featuring a prominent wooden reception desk set against a concrete wall with a large, colorful Google logo.
  • A wide interior shot shows a modern Google reception area featuring a large, white illuminated 'Google' logo hanging above a light-colored desk.
  • A vibrant office reception area features a long, light wood service counter backed by a bright blue recessed wall niche and upper wooden cabinets.
  • A striking curved wall made of horizontal light wood slats dominates the left side of this modern office reception area, featuring a large, embossed 'G' logo.
  • A wide-angle daytime photograph captures the sweeping, copper-colored glass facade of a Google office building under a blue, cloud-filled sky.
  • A vibrant, oversized pixel-art mural spells out 'GOOGLE' in a glowing hallway, using nested rectangular outlines of light.
  • A vibrant office reception area features a large mural of the Google logo integrated with tropical foliage and bird of paradise flowers.
  • A vibrant, 3D pixelated sculpture of the Google 'G' logo dominates the right foreground of a modern, brightly lit reception lounge.
  • A wide-angle indoor photo features a large, wireframe Google 'G' logo suspended in a bright, modern white showroom.
  • The bright, high-ceilinged reception lobby of a Google office features a multi-colored Google logo mounted on a vertical wooden slat wall behind a curved…
  • A giant, colorful 3D Google logo dominates this bright office lounge, mounted against large floor-to-ceiling windows.
  • A vibrant, panoramic mural above glass-paneled office pods features diverse people interacting with technology against an architectural skyline.
  • A Google office interior is festive with a floral 'Google' logo wall installation crafted from red, yellow, and blue blooms against a grey stone block wall.
  • A large, intricately carved wooden mural of the Google logo dominates an indoor office wall, featuring filigree-style blue, red, yellow, and green letters.
  • A vibrant indoor common area is defined by a large, turquoise mural featuring concentric circles and wavy lines that follows the diagonal line of a staircase.
  • A low-angle outdoor photograph features large, dimensional metallic letters spelling "FIFC" mounted on a beige, textured stone facade.
  • A bright, modern office lobby features a wavy, recessed ceiling light installation and a polished, reflective floor that mirrors the architectural curves.
  • A wide-angle photo of a modern office reception area featuring the multicolored 'Google' logo mounted on a backlit, charcoal-grey rounded wall panel.
  • A vibrant indoor lounge area features a bold blue structure shaped like a train car labeled "001" with Korean text on a white plaque.
  • Massive, glowing sculptural letters spelling out "Google" dominate this futuristic lobby, featuring swirling marble-like patterns in blue, orange, yellow,…
  • A modern, bright office reception area features a long wooden desk and a colorful 3D Google logo on a white wall.
  • A tiered, multi-tonal wood and green reception desk anchors this bright, modern office lobby, where two men in casual attire chat while leaning against its…
  • A large, silver-chrome 'Google' logo is mounted on a glowing, vertically-ribbed wall that transitions through blue, green, and pink lights.
  • A modern office interior featuring a striking vertical slatted wooden wall that subtly spells out "Google" across its length.
  • A vibrant Google office interior featuring a large, glowing multicolor logo floating above an illuminated mural of a bustling market.
  • A modern, colorful training room features an illustrated wall map of Taiwan and a large Google 'G' logo made from acoustic panels.
  • A massive, multi-colored Google logo made of circuit board materials is recessed into a white wall with etched topographic lines.
  • A high-angle architectural photograph captures a modern industrial ceiling featuring an arched black steel frame and rows of light-colored acoustic baffles.
  • A low-angle photograph looks down a paved urban walkway framed by a massive, gray cylindrical column and a glass-walled skyscraper to the left.
  • A massive, three-dimensional Google 'G' logo dominates the left foreground, featuring its signature red, yellow, green, and blue segments.
  • A vibrant indoor shot features a large "Google" logo rendered in brown pixelated tiles on a wavy, white-tiled wall.
  • A vibrant wide photo of a Google office reception area, centered on a light blue curved desk with the colorful 3D Google logo.
  • A vibrant wide shot of a modern Google office lobby divided into distinct color zones.
  • A vibrant office reception desk is backed by a wall covered in a multi-colored geometric pattern of stitched or woven triangles in red, blue, green, and yellow.
  • A vibrant indoor photograph of a lobby featuring a massive, colorful mural of stylized African masks and geometric patterns in primary colors.
  • A vibrant Google reception area features a ceiling decorated with concentric rings of multi-colored yarn that extend in long strands down the textured…
  • A vibrant Google office lobby features a large, backlit wooden 'Google' logo mounted on a yellow pegboard wall composed of various colorful geometric patterns.

Product marks and product experience

99 images

Product marks identify individual Google products; preserve their own shapes and colors rather than treating them as the corporate logo. The product catalog includes marks for Search, Gemini, Chrome, Maps, Workspace apps, Android, YouTube, and other products.

Product photography should show devices and features in use, with clear attention to what the product helps someone do. Product experience imagery includes Search, Gemini, Android, Pixel, and AI demonstrations; retain real interface details when showing Google products.

  • The Google Chrome logo is a flat, circular graphic featuring a bright blue center orb bordered by a crisp white ring.
  • A flat, geometric graphic of a capital letter G icon, featuring a vibrant rainbow gradient transition.
  • A vibrant blue document icon features a dog-eared upper right corner and two soft-edged white horizontal lines suggesting text.
  • A vibrant four-pointed star graphic features rounded tips and inwardly curved sides.
  • A vibrant map pin icon featuring a smooth rainbow gradient that transitions from red through orange, yellow, green, blue, and violet.
  • A vibrant green and blue rounded rectangular icon features a white L-shaped graphic in the lower right corner.
  • The iconic YouTube play button graphic, featuring a vibrant red rounded rectangle with a solid white equilateral triangle pointing right at its center.
  • The Google Play Store logo is a rounded triangle, or 'play' button icon, divided into four distinct color segments.
  • A vibrant, multi-colored graphic of a bold capital letter M featuring rounded corners and a smooth color gradient.
  • A vibrant pinwheel-style logo comprised of four semi-circular petals meeting at a central point.
  • A 3D-rendered green Android robot head peers upward, showing only the top half of its dome.
  • A minimalist graphic icon featuring two overlapping navigation arrows pointing upward.
  • The minimalist Android TV logo appears in solid black sans-serif typography.
  • A minimalist, royal blue profile icon featuring a circular head floating above a rounded, pill-shaped torso.
  • A minimalist circular graphic featuring a stylized, abstract green person icon centered on a white disc.
  • A flat, multi-colored file folder icon is depicted as a stylized graphic.
  • A square graphic icon with rounded corners features an upward-trending line chart across its center.
  • A flat, geometric logo featuring a multi-colored donut ring split into four quadrants of blue, green, light green, and light blue.
  • A flat circular icon with a teal background featuring the black Fitbit logo in the center.
  • A minimalist flat-style icon featuring a solid white airplane silhouette centered within a vibrant sky-blue circle.
  • A flat graphic icon features a blue, rounded-edge keyboard with simplified light-blue square keys and a long rectangular spacebar.
  • A geometric ampersand symbol is composed of interlocking primary-colored segments in a flat, graphic style.
  • The Google Assistant logo features four distinct solid-colored circles of varying sizes arranged in a cluster.
  • A minimalist graphic logo featuring a stylized six-pointed star or asterisk shape with rounded ends.
  • The word "Googlebook" is displayed in a clean, sans-serif black typeface.
  • A 3D-style blue calendar icon featuring the number "31" in a bold, white sans-serif font centered on its face.
  • A flat, rounded rectangular blue icon featuring three white concentric signal arcs radiating from the bottom-left corner.
  • A vibrant green chat bubble icon features a friendly white curved line in the center resembling a smile.
  • A square icon resembling a school chalkboard with a vibrant yellow-orange border and a flat green center.
  • A minimalist, rounded triangular logo consists of three overlapping trapezoidal segments in vibrant green, yellow, and blue.
  • A minimalist graphic icon featuring a perfect sphere composed of stylized, wavy bands in various shades of blue and white.
  • A flat, geometric kite graphic is composed of three horizontal color bands: blue at the top point, green in the center, and yellow at the bottom point.
  • A minimalist graphic icon featuring four horizontal, pill-shaped bars of decreasing length stacked vertically to form a staggered, right-leaning shape.
  • A heart-shaped logo graphic composed of thick, interlocking lines with rounded ends in a minimalist style.
  • A vibrant graphic logo composed of bold, primary-colored geometric shapes arranged to resemble stylized characters.
  • A minimalist graphic icon featuring three vertical levels of rounded shapes in various shades of lavender and indigo.
  • A thick, rainbow-gradient outline of a house shape with rounded outer corners and sharp inner corners.
  • A minimalist graphic of a glowing light bulb silhouette, composed of a large yellow circle sitting atop a smaller orange semi-circle.
  • A vibrant yellow video camera icon features a soft, three-dimensional aesthetic with rounded corners and a subtle orange-to-yellow gradient.
  • A stylized blue chat bubble icon featuring two overlapping pill shapes that create a three-dimensional effect.
  • The Google News logo features a flat, stylized blue card in the foreground displaying a white 'G' next to three horizontal white bars.
  • A minimalist graphic of the numeral one, rendered in the Google One brand style with thick, rounded-end strokes.
  • The Google Pay logo features a colorful 'G' followed by the word 'Pay' in a dark charcoal sans-serif typeface.
  • A minimalist flat graphic icon combining a media play button and a bookmark.
  • A flat, minimalist graphic of the Google Play Games icon featuring a rounded triangle oriented as a 'play' button in shades of green.
  • A vertical ticket icon is divided into four geometric color segments that meet in the center to form an 'X' pattern.
  • A green shield icon featuring a centered, white play button logo composed of several geometric triangles.
  • A square graphic with rounded corners featuring a minimalist digital interface design in shades of blue.
  • A vibrant yellow, 3D-style graphic icon featuring two layered, rounded rectangular cards.
  • A vibrant blue circular icon features a white checkmark at its center.
  • The Google Translate icon features a blue, folded paper-like shape in the foreground with a white 'G' embossed on it.
  • A thick, multi-colored graphic arrow curves upward in a smooth wave shape, symbolizing growth or progress.
  • A flat, geometric graphic of a rounded rectangular frame composed of four interlocking colored bars.
  • A vibrant graphic logo featuring a stylized telephone handset angled diagonally, paired with a quarter-circle shape in the upper right.
  • A square icon with rounded corners features four stacked, vibrant color bands in green, yellow, red, and blue.
  • A minimalist, flat icon representing a camera formed by four distinct colored shapes.
  • A minimalist graphic logo featuring three concentric arching lines that lean slightly to the right, suggesting forward motion.
  • A minimalist, flat vector icon of a blue graduation cap positioned directly above a light blue circular head, together forming the silhouette of a graduate.
  • A flat, multi-colored graphic of a price tag, tilted at a diagonal angle.
  • A stylized graphic app icon featuring a white 'G' in the upper left corner of a green rounded square.
  • A flat, geometric graphic of a piece of rolling luggage, prominently featuring a large white capital letter "G" in the center.
  • A black and white line art logo featuring a rounded, ghost-like creature with a smiling face and two solid black wheels at the base.
  • A minimalist graphic logo featuring a stylized letter 'W' composed of four distinct geometric shapes in primary and secondary colors.
  • A hand-drawn, red play button graphic featuring a slightly wobbly, rectangular border with rounded corners.
  • A vibrant red circular play button features a centered white triangle pointing to the right.
  • A vibrant red, minimalist icon depicts a flat-screen monitor or television set with rounded corners.
  • A square icon with rounded corners features a bold orange background.
  • A flat, stylized graphic of a storefront in shades of blue.
  • A minimalist, flat graphic logo resembling the letter A formed by three rounded geometric bars.
  • A minimalist graphic icon featuring a stylized lowercase letter 'a' formed by thick, rounded segments.
  • A minimalist graphic logo featuring two diagonal pill-shaped bars slanted toward the top right.
  • A minimalist graphic icon featuring three parallel diagonal bars with rounded ends.
  • A minimalist graphic logo featuring three vertical orange and yellow bars of increasing height, resembling the Google Analytics icon.
  • A vibrant, rainbow-gradient cloud logo with a thick, stylized outline.
  • A vibrant map location pin icon rendered with a smooth rainbow gradient that transitions clockwise from red to violet, blue, and green.
  • A thick, multi-colored ring graphic composed of interlocking segments in primary colors.
  • A minimalist graphic icon featuring two vertical bars with rounded caps in green and blue, arranged in ascending height.
  • A flat, 2D graphic icon of a green retail tag with rounded corners and a darker green header containing a hanger punch-hole.
  • A flat, 2D graphic icon of a retail shopping tag inside a square blue hang-tab package.
  • The YouTube logo's iconic red play button icon sits to the left of the word "Advertising," which is rendered in a tall, dark gray, sans-serif typeface.
  • A minimalist graphic of a pair of angled brackets, commonly used in coding syntax, rendered in a colorful, modern style.
  • A minimalist graphic icon featuring two overlapping teardrop shapes that resemble a stylized flame.
  • A minimalist, geometric logo consisting of two interlocking blue shapes that together suggest a stylized lowercase 'f'.
  • A flat, geometric icon featuring a stylized blue hexagon that is vertically bisected into two shades of blue.
  • A minimalist, flat graphic of a smiling white robot centered within a solid blue circular frame.
  • A bold graphic logo consists of the stylized letters 'TF' in a vibrant orange and yellow gradient.
  • A close-up studio shot presents four Google Pixel 9 Pro smartphones arranged in a row, showcasing their back panels and prominent pill-shaped camera bars.
  • A close-up lifestyle photo shows a man holding a smartphone and pointing at the screen, which displays a connection interface for a pair of white and black…
  • A close-up photograph features a person's wrist wearing a round smartwatch with a coral-pink silicone band and a black digital clock face.
  • A close-up lifestyle photo captures two women interacting with a light gray Google Pixel Tablet.
  • A smartphone screen displays a camera interface capturing a woman in an orange kayak on a serene lake surrounded by misty, pine-covered mountains.
  • A bold graphic of the uppercase letter G, rendered in a flat, geometric sans-serif style.
  • A split-screen graphic shows a hand writing algebra in a grid notebook on the left and a digital solution interface on the right.
  • A vibrant four-pointed star graphic with a soft, rounded silhouette and a multi-colored gradient.
  • A top-down product shot features a collection of mobile devices like a mint green Pixel phone, a lilac flip phone, and a large teal tablet arranged on a…
  • A flat-lay product photograph features an assortment of Google Pixel devices arranged in a clean, organized grid against a neutral beige background.
  • A bold, black-and-white Erlenmeyer flask icon depicted in a flat, minimalist graphic style.
  • A digital interface graphic features an 'Upload sources' dashed box with a blue upload icon against a dark, glowing background.
  • A small, black information icon features a lowercase 'i' centered within a thin circular border.

Google Maps, Google Earth, and Street View content

6 images

This guidance applies when a project uses Google’s mapping products or their imagery. Keep the product recognizable and its attribution visible and legible while the content is shown. Do not change the interface colors or remove, obscure, or crop out attribution. If imagery includes attribution for other data providers, credit those providers as well as Google.

For Google Maps, a standard embed or a link to Maps is suitable for many web uses. More integrated commercial uses should use Google Maps Platform. Printed Maps content is limited to the permitted use cases described in Google’s guidance; it is not appropriate as merchandise or as the main creative element of promotional material.

Google Earth content is not for commercial or promotional use. Static images may be used for eligible noncommercial contexts with attribution; do not embed Earth online or in apps. For film, broadcast, and online video, preserve attribution and follow the applicable usage requirements.

Street View imagery is not for print. For web and apps, use an embed or supported API rather than a screenshot. In video, show it only in context as someone uses the product, and follow its project request requirements.

  • A flat, stylized map pin icon featuring a vibrant four-color palette of red, blue, green, and yellow.
  • A stylized, 3D-effect spherical icon featuring swirling, wave-like layers in shades of blue.
  • A square icon with rounded corners depicting a simplified map with a white 'G' in the top-left corner on a green background.
  • A screenshot of a 'Share' pop-up window centered over a Google Maps interface showing the San Francisco Botanical Garden.
  • A high-angle satellite photograph shows a dense urban neighborhood meeting a wide sandy beach at a diagonal angle.
  • A top-down satellite image from Google Earth showcases the snow-capped peak of Mount Fuji, with white snow radiating outward from the central crater like a…

More from the Brand Skill

Partner and sponsorship work

Use this guidance only for work that represents an actual Google partnership or sponsorship. An existing relationship does not by itself authorize use of Google’s logo; use the applicable program guidance and coordinate approval through the Google contact.

Describe Google’s role precisely and only for the active engagement. For a sponsorship, use language such as “sponsored by,” “supported by,” or “made possible by.” Avoid language that implies a broader partnership, endorsement, or role than the arrangement supports.

When an approved Google logo appears alongside sponsor logos, use the approved unmodified mark, give it equal prominence within its sponsorship tier, and keep suitable clear space. Select a version that remains legible against the background.

Download Google’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Google’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 350 images and the logos. The font files belong to Google LLC, so they’re left out.

Download the Brand SkillZIP, 20.5 MB

google-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ colors.md

│ ├ dos-and-donts.md

│ ├ typography.md

│ ├ visual-identity.md

│ ├ brand-photography.md

│ ├ brand-voice.md

│ ├ office-photography.md

│ ├ product-imagery.md

│ ├ geo-content.md

│ └ partner-sponsorship-guidance.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from about.google on 30 Oct 2026. It isn’t Google’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Google and its logos are trademarks of Google LLC. Rainbrand isn’t affiliated with or endorsed by Google LLC.

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