Bloom is now Rainbrand

(Brand guidelines) // Consumer technology

Daylight brand
guidelines

Daylight’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from daylightcomputer.com.

Download the Brand Skill

About Daylight

Daylight makes personal computing feel more humane: its paper-like DC-1 is designed for focus, wellbeing, and creative work, while the company’s public-benefit mission puts people and their relationship with technology at the center.

Use the Daylight Computer Company logo, the sun symbol beside the stacked name, as the company signature, the lowercase daylight wordmark for the brand and product, and the sun symbol alone where a compact mark is needed. Set them in cream on Night, or in Night or amber on light backgrounds, and preserve their artwork and proportions.

Daylight colors

  • Amber

    Signature accent, wordmark and primary actions

    HEX
    RGB

  • Night

    Text and dark backgrounds

    HEX
    RGB

  • Cream

    Primary background and logo on dark backgrounds

    HEX
    RGB

  • Cream dark

    Secondary warm backgrounds

    HEX
    RGB

  • White

    Product labels and highlights

    HEX
    RGB

Daylight fonts

  • ABC Arizona Flare

    Headings · 300

  • ABC ROM

    Body and interface · 400

  • ABC ROM Extended

    Uppercase labels · 400

Font names only. The Brand Skill download doesn’t include font files.

Daylight’s voice

Write with humane conviction: Daylight challenges exhausting, addictive technology and offers a calmer, more considered alternative. Pair the larger purpose with specific, understandable benefits rather than vague futurism.

Use calm, direct language for product benefits, and allow occasional warmth or poetic phrasing when describing light, nature, and human flourishing. Daylight’s own language includes “A calm experience,” “Stay connected with yourself and what’s around you,” and “The world’s first full-speed paper-like display.”

The voice can be candid and conversational when explaining the company’s purpose: “To help technology and humanity live happily ever after.”

  • “A calm experience”
  • “Stay connected with yourself and what’s around you”
  • “The world’s first full-speed paper-like display”
  • “To help technology and humanity live happily ever after”

Dos and don’ts

Do

  • Keep the identity calm and warm: amber accents, cream backgrounds and Night text, with headlines in ABC Arizona Flare.
  • Ground product storytelling in the balance of fluid computing, paper-like experience, focus, and wellbeing.
  • Write in a calm, humane voice, with clear language about what the product enables.
  • Connect the company’s purpose to a more thoughtful relationship between technology and people.

Don’t

  • Don’t make the brand feel like the exhausting, addictive, or distracting technology it is working against.
  • Don’t make health and wellbeing messaging obscure the practical uses of the device, such as reading, writing, annotating, and using apps.
  • Don’t replace Daylight’s calm, human tone with generic hype or impersonal technical language.

Daylight imagery

81 images from daylightcomputer.com, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Illustration and Feature Icons

46 images

Daylight pairs its product story with simple feature illustrations and icons. Use them to explain the device’s display, calm experience, health benefits, outdoor readability, battery life, and amber lighting. Keep the imagery in service of clear product communication.

For product, support, and editorial explanations, retain Daylight’s own illustrations and diagrams.

The nature-themed app illustrations are part of Daylight’s product presentation. Preserve them when showing the app ecosystem or related product experience.

  • A hand-drawn, illustrative icon featuring the text "60 FPS" in a bold, black, slightly textured font.
  • A hand-drawn smiley face icon rendered in a textured, white chalk or crayon style.
  • A white, hand-drawn heart graphic with a slightly uneven, textured outline that mimics chalk or a marker.
  • A high-contrast black and white graphic icon featuring the text '60 FPS' in a hand-drawn, sans-serif font.
  • A hand-drawn smiley face icon rendered in thick, grainy black ink strokes.
  • A thick, hand-drawn black outline of a heart tilted slightly to the right.
  • A minimalist black line illustration of a closed eye, featuring thick, downward-pointing strokes for eyelashes.
  • A thick-lined, hand-drawn black ink illustration of a battery tilted diagonally.
  • A minimalist, hand-drawn black ink icon depicting a rectangular package or box tilted at an angle.
  • A thick-lined, hand-drawn white icon of a fluffy pillow with four corner tufts and two 'Z' characters in the center.
  • A white, hand-drawn graphic depicting a sun and moon hybrid.
  • A minimalist white campfire icon rendered in a hand-drawn, slightly irregular style.
  • A vibrant orange sunburst graphic radiates outward from a solid central circle.
  • A minimalist white line-art icon depicting two overlapping pieces of paper and a pencil.
  • A white line-art graphic featuring a central large square frame with rounded corners.
  • A minimalist white sun icon with a hand-drawn, illustrative aesthetic.
  • A minimalist, hand-drawn black graphic of a pencil or stylus oriented diagonally.
  • A minimalist black hand-drawn icon featuring a large central rectangle with rounded corners, flanked by two smaller overlapping rectangles on the top-left…
  • A hand-drawn sun icon rendered in thick, solid black ink with a slightly irregular, hand-sketched texture.
  • A minimalist black and white line-art graphic of a campfire.
  • A hand-drawn, black ink graphic of a sun or moon celestial body.
  • A close-up, over-the-shoulder shot captures a man sitting outdoors on a blanket, reading from a white e-reader.
  • A close-up photograph focuses on a person's hands as they write cursive notes on a slim, paper-like digital tablet using a white stylus.
  • A close-up shot focuses on a tablet in a fabric-textured case resting on a curved wooden stand on a grey felt desk mat.
  • A circular, hand-drawn starburst illustration composed of dark charcoal dashed lines radiating outward from a central dot.
  • A white, hand-drawn graphic featuring a central vertical rectangle surrounded by short, radiating lines that suggest a glowing or sparkling effect.
  • A white line-art graphic featuring a textured, chalk-drawn style.
  • A hand-drawn white line illustration of two overlapping speech bubbles featuring a rough, textured outline.
  • A white, hand-drawn style icon featuring a vertical rectangular sheet of paper with a large speech bubble overlapping its right side.
  • A minimalist black and white line-drawing icon of a closed cardboard box shown at an isometric angle.
  • A white line-art graphic featuring a vertical rectangle with rounded corners that contains several data icons.
  • A crude, hand-drawn black line illustration features a vertical rectangle with rounded corners containing abstract geometric shapes.
  • A thick, hand-drawn black graphic depicts a solid rectangle with a central white dot, radiating sixteen uneven, dashed rays outward.
  • A minimalist black graphic of the Google Chrome logo, presented as a circular silhouette with a textured, slightly grainy edge.
  • A minimalist black graphic icon resembling a stylized four-leaf clover or a pinwheel, centered against a void.
  • A minimalist black graphic resembling a pocket or a rounded shield with a flat top edge.
  • A minimalist black graphic icon resembling a vertical banner or bookmark with three distinct segments.
  • A textured, hand-drawn version of the Spotify logo icon.
  • A minimalist black graphic icon resembling the Audible logo, featuring three curved, radiating signal lines of increasing size.
  • A minimalist, hand-drawn black and white icon of a 3D block.
  • A stark black-and-white circular logo featuring nested concentric arcs.
  • A black silhouette of a person sitting and reading is framed within a thick, rounded-square border.
  • A solid black graphic icon resembling a stylized lowercase letter 'f' with a gritty, textured edge.
  • A bold, black capital letter "R" in a serif typeface with a vintage, letterpress aesthetic.
  • A minimalist black graphic icon resembling a jagged, multifaceted stone or flint.
  • A solid black icon of a vertical document with rounded corners and a folded top-right corner.

Photography and Brand Imagery

22 images

Show the DC-1 in calm, real-world settings, including outdoor use and moments of reading or focused work. Keep the device and its paper-like display central to the story; imagery connects the product with daylight, nature, and everyday life.

Use product and editorial photography for relevant DC-1 storytelling, product introductions, and product-page contexts.

  • A white Daylight tablet lies nestled in deep green grass, displaying a detailed botanical illustration of a leafy branch on its amber-toned screen.
  • A white Daylight Computer tablet rests on dark, textured grass in a high-angle lifestyle shot, displaying a detailed graphite-style botanical drawing.
  • A white e-reader with a blank screen lies on a patch of lush green grass, capturing a tranquil outdoor reading moment.
  • A cream-colored tablet with a blank, matte screen lies flat on lush green grass in soft, warm late-afternoon sunlight.
  • A vintage botanical sketch of a flowering branch is rendered in delicate grayscale graphite.
  • A delicate graphite-style botanical illustration features a single flowering stem centered on a vast white field.
  • A woman in a vibrant blue suit sits on a park bench, her focus fixed on an orange tablet.
  • A tight, extremely shallow-focus close-up shows a person's hand using a white stylus to write in elegant cursive on a digital tablet.
  • A close-up photograph features a white digital e-ink tablet nestled in thick, sun-drenched green grass.
  • A woman with short dark hair lies in the dark, her face and white t-shirt illuminated by the intense orange glow of an e-reader or tablet screen.
  • A dimly lit, warm desk setup features a tablet with a paper-like, monochrome screen displaying text, propped on a wooden stand.
  • A close-up shot focuses on a person with blue nail polish and small finger tattoos holding a white tablet in an orange case.
  • A close-up photograph features a tablet computer with an e-ink display resting among tall, golden-green blades of wild grass.
  • A top-down shot shows a hand scrolling through a news article on a white e-ink tablet resting on a light wood surface.
  • A dark, overhead shot features a tablet glowing with a warm amber light, resting on dark green, subtly textured bedding.
  • A white e-ink tablet displaying a page from 'theNEWMEDIAREADER' titled 'Personal Dynamic Media' sits centered on a rustic, dark-stained wooden table.
  • A medium-toned hand holds a white e-reader vertically against a plain white background with sharp shadows.
  • A close-up lifestyle photograph captures a person with white manicured nails sliding a tablet into a blue canvas backpack.
  • A low-angle lifestyle photo of a woman with long, dark wavy hair looking confidently toward the camera under a bright blue sky.
  • A low-angle cinematic shot captures a woman with long wavy dark hair standing outdoors under a brilliant clear blue sky.
  • A white Daylight tablet rests on a patch of dark green mossy grass, displaying a black-and-white botanical illustration of leaves.
  • A warmly lit, cozy desk setup features a tablet propped up in a grey fabric case, displaying a page of academic text beginning with "Frankfurt refers to as…

Daylight Labs

9 images

Daylight Labs is Daylight’s experimental frontier. Its own visual language explores warm light, nature, and small-batch experiments while remaining connected to the broader idea of human flourishing. Keep Labs material scoped to Labs work rather than using it as the default look for DC-1 communications.

  • A man wearing a brown beanie, clear-framed glasses, and a ribbed knit sweater writes in a journal under warm, dim lighting.
  • A glowing Edison-style light bulb sits centered in a close-up product shot, its intricate vertical filaments radiating a warm amber light.
  • A vertical Edison-style light bulb with a visible zig-zagging filament glowing a warm, bright orange.
  • A minimalist product shot features a small, barrel-shaped wooden vessel resting on a matching thick circular wooden base.
  • A close-up studio shot of a glowing Edison-style light bulb with intricate, vertical orange filaments.
  • A close-up studio shot of a glowing Edison-style light bulb with an intricate, double-helix filament.
  • A glowing Edison-style light bulb with a visible zig-zag filament sits in a smooth wooden socket against an intense, monochromatic red background.
  • A vintage-style Edison bulb with a visible filament glows warmly on a wooden base, set upon a matching oak side table.
  • A clean, horizontal wordmark logo features the text "daylight labs" in a bold, white sans-serif typeface.

Product Visuals

4 images

Use Daylight’s own product imagery for DC-1 product pages, shopping contexts, and feature storytelling. Show the device and its included or compatible accessories accurately; keep product descriptions tied to the role each item serves.

  • A close-up lifestyle photograph featuring an iPad with a white bezel propped up on a thin wooden stand alongside a compact, off-white Logitech keyboard with…
  • An olive green padded laptop sleeve is featured in this studio product shot against a light grey background.
  • A matte charcoal black rollerball pen is angled diagonally from the top right to bottom left against a solid light gray background.
  • A tactical matte black sling bag is centered against a neutral gray background in this clean product shot.

Download Daylight’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Daylight’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 81 images and the logos. The font files belong to Daylight Computer Co, so they’re left out.

Download the Brand SkillZIP, 5.4 MB

daylight-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ ├ illustration-and-icons.md

│ ├ imagery-photography.md

│ ├ daylight-labs.md

│ └ product-visuals.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from daylightcomputer.com on 30 Oct 2026. It isn’t Daylight’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Daylight and its logos are trademarks of Daylight Computer Co. Rainbrand isn’t affiliated with or endorsed by Daylight Computer Co.

Make one for
your brand.

Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date.

Get startedRead the docs

  1. Open the Rainbrand plugin and add it.

    Open Rainbrand plugin (opens in a new tab)

  2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex.

See all brands
The brand layer for agents

Rainbrand builds and maintains shared brand context for your agents and products

Get startedRead the docs (opens in a new tab)