Bloom is now Rainbrand

(Brand guidelines) // Home and living

Eight Sleep brand
guidelines

Eight Sleep’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from eightsleep.com.

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About Eight Sleep

Eight Sleep is a health-technology brand focused on sleep. Its Pod system combines a temperature-regulating Cover, Hub, and app to personalize the sleep environment and surface sleep and health insights. The brand brings advanced technology into the bedroom in service of deeper rest, recovery, and better days.

Use the Eight Sleep logo, a bold 8 beside the stacked EIGHT SLEEP wordmark, as the brand identity. Keep its original proportions and artwork intact, in white on dark grounds or black on light grounds. Do not substitute product photography, website graphics, or partner marks for the Eight Sleep identity.

Eight Sleep colors

  • Black

    Logo, primary text and primary buttons

    HEX
    RGB

  • Accent blue

    Brand accent and accent text

    HEX
    RGB

  • White

    Primary background and logo on dark grounds

    HEX
    RGB

  • Off-white

    Secondary backgrounds

    HEX
    RGB

  • Warm gray

    Secondary text

    HEX
    RGB

  • Light warm gray

    Dividers and subtle surfaces

    HEX
    RGB

Eight Sleep fonts

  • PP Neue Montreal

    Headings · 500, Body · 500

  • IBM Plex Mono

    Uppercase labels · 500

Font names only. The Brand Skill download doesn’t include font files.

Eight Sleep’s voice

Write with confident, human clarity. Connect technical sleep innovation to felt benefits (comfort, deeper rest, recovery, and more capable days) without making the technology sound clinical or cold. Speak directly to the reader and make personalization central.

For science and health-related writing, use careful qualifications. Individual results vary; describe research as research and do not present the Pod as diagnosing, treating, curing, or preventing a health condition.

  • “Your body changes. Your bed should, too”
  • “Sleep is personal. Autopilot treats it that way”
  • “All you have to do is sleep”
  • “Intense workout? Autopilot boosts your recovery”

Dos and don’ts

Do

  • Make the Pod system understandable by showing the Cover, Hub, and app as parts of a connected sleep experience.
  • Show individualized comfort in authentic bedroom settings, including each sleeper’s independent temperature when relevant.
  • Use blue as a purposeful accent and preserve clean, legible black-and-white layouts.
  • Write plainly and confidently, linking technology to real sleep experiences.
  • Qualify performance and health claims, and include relevant disclaimers when making them.

Don’t

  • Don’t imply that the Pod is a medical device or that it diagnoses, treats, cures, or prevents disease.
  • Don’t promise individual results or present study outcomes as guaranteed for every user.
  • Don’t let technical detail obscure the personal benefit: better comfort, sleep, and recovery.
  • Don’t alter, recolor or redraw the Eight Sleep logo.

Eight Sleep imagery

284 images from eightsleep.com, in 3 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Editorial and community imagery

71 images

For science-led editorial, pair product context with people and research artifacts in a grounded, informative style. Advisory portraits, study visuals, and member stories support trust when their context is clear. Athlete and member photography can communicate performance and personal experience; use it as brand storytelling, not as a substitute for the product story.

  • A minimalist graphic pattern featuring vertical white lines of varying lengths arranged in a stepped, rhythmic sequence.
  • A minimalist graphic pattern featuring twenty-five thin, light gray vertical lines arranged across the frame with varying starting and ending points.
  • A close-up studio portrait shows a man with a buzz cut and a salt-and-pepper beard looking directly forward with a calm, neutral expression.
  • A close-up studio portrait shows a man with fair skin and layered, side-swept strawberry blonde hair looking off-camera with a neutral, attentive expression.
  • A dynamic high-angle action shot captures a young Black male athlete with short dreadlocks mid-dribble on an asphalt basketball court.
  • A woman sits in a peaceful meditative pose on a low white cushion, seen from behind in a minimalist, serene room.
  • A woman with her hair in a messy bun sits cross-legged on a bed, illuminated by a striking beam of morning sunlight.
  • A man with a buzz cut and short beard reclines on a black adjustable bed base, focused on his smartphone.
  • A woman sleeps soundly in a dark bedroom illuminated by cool blue moonlight and the warm glow of a bedside lamp.
  • A woman with dark shoulder-length hair and bangs smiles slightly as she stretches a black garment above her head against a clear, vibrant blue sky.
  • A clean, black-and-white informational table compares sleep research findings across three phases: Bedtime Phase, Early Phase, and Late Phase.
  • A minimalist white outline of a smartphone's upper half features a black screen with white text displaying '9:41' on 'Monday, June 3'.
  • A close-up photograph shows a woman with dark hair and bangs resting against white pillows in bed while looking down at a black smartphone.
  • A close-up digital screenshot of a mobile health app interface titled "Sleeping Respiratory Rate" against a dark purple background.
  • A minimalist user interface icon featuring a solid charcoal gray circular button.
  • A racing driver sits on the front tire of a green and black Aston Martin Formula 1 car, wearing a matching green racing suit branded with 'aramco' and 'BOSS'.
  • A vertical photo of Formula One driver Fernando Alonso sitting on the front right tire of a dark green racing car.
  • A low-angle, medium shot features a curly-haired man in a white athletic t-shirt standing outdoors against a bright blue sky.
  • A close-up portrait shows a man in a black baseball cap with white 'EIGHT SLEEP' text and a white quarter-zip pullover.
  • A man smiles while holding a black Wilson tennis racket with both hands against a dark, textured court background.
  • A smiling, middle-aged man with a salt-and-pepper beard is captured mid-action on a tennis court, swinging a red and black Yonex racket.
  • A minimalist graphic element featuring a soft-focus, navy blue sphere that sits behind a larger, frosted white ring.
  • A vertical, pill-shaped graphic element featuring a soft, out-of-focus color gradient.
  • A focused echelon of five professional cyclists from the UAE Emirates team rides in a tight formation along a paved mountain road.
  • A focused tennis player in a white t-shirt and a black '8 EIGHT SLEEP' cap prepares for a backhand stroke as a bright yellow tennis ball blurs in the…
  • A determined male tennis player in mid-action, captured against a solid green hard court.
  • Two women lean forward in a determined athletic stance against a mirrored, bright white backdrop.
  • A medium close-up of a young man with messy brown hair and a slight smile, looking off-camera to the right.
  • Two Formula 1 drivers in teal Aston Martin racing suits and sunglasses sit on the front and rear tires of their matching green race car in a pit lane setting.
  • A close-up portrait shows a man with an active, focused expression speaking while wearing a black baseball cap that features the bold white text "EIGHT SLEEP".
  • A minimalist, black-and-white graphic icon of a tennis ball.
  • A head-on studio portrait shows a bald man with a slight smile and arms crossed, wearing a white crew-neck shirt and a large watch with a red strap.
  • A man wearing glasses and a teal quarter-zip racing pullover stares intently off-camera with a focused expression.
  • A man in a cream knit sweater reaches toward the camera, signing his name in black marker directly onto a glass lens.
  • A formation of professional male cyclists from the UAE Team Emirates rides along a narrow, winding asphalt road through a wooded hillside.
  • A medium portrait shot of Fernando Alonso looking off-camera with a slight, contemplative smile against a solid blue background.
  • A ballerina balances on one pointe shoe in a bright studio, her leg bent in a retire position.
  • A medium studio portrait of racing driver Lance Stroll, wearing a dark green Aston Martin racing suit and black Aramco-branded gloves, against a solid forest…
  • A close-up vertical action shot from behind Federico Chingotto as he plays on a blue padel court.
  • A medium-length action photo captures a focused male padel player in a white Alpine and Eight Sleep branded shirt, standing behind a net with a determined…
  • A close-up action photograph captures a New York Mets baseball player, wearing jersey number 12, smiling broadly while holding a bat.
  • A focused female athlete with a prosthetic right leg balances mid-jump while using a pink jump rope during a CrossFit competition.
  • Chris Paul focuses intensely while dribbling a basketball in his purple Phoenix Suns number 3 jersey.
  • A medium-full shot captures a Black woman with long locs in a high bun sitting on a small wooden crate in an indoor basketball court.
  • A focused hockey player in a black and yellow Pittsburgh Penguins uniform celebrates on the ice, his right arm raised while gripping a hockey stick with his…
  • A professional female cyclist smiles while riding her bike, captured in a medium shot against a softly blurred blue and earth-toned landscape.
  • A medium full shot of a professional male tennis player in white BOSS athletic apparel and a matching headband, focused intently as he prepares for a…
  • A close-up vertical photo of a blonde female alpine skier in full gear, standing against a backdrop of sponsorship panels.
  • A blonde female tennis player celebrates on a blue court, pumping her right fist with a determined, focused expression.
  • A close-up photograph features a Black man with a wide, candid smile looking over his shoulder toward the right.
  • A focused male weightlifter with a mullet shouts in mid-effort while performing a clean and jerk at a CrossFit competition.
  • A close-up action photo shows a male racing driver in a black and pink BWT Alpine racing suit and a yellow Pirelli cap, shouting in joyous celebration.
  • A triumphant football player in a long-sleeved red jersey shouts in jubilation while hoisting the silver UEFA Champions League trophy high above his head.
  • A close-up photograph captures a male swimmer with wet, dark blonde hair smiling as he rests his arms on a lane rope in a pool.
  • A close-up action photograph captures a sweaty, smiling male athlete with short brown hair and stubble during a competition.
  • A focused female athlete looks upward with determination as she hangs from a gymnastics ring in a low-light indoor gym.
  • A side-profile action shot of a triathlete in a low, aerodynamic tuck on a black Pinarello Bolide bike during a race.
  • A snowboarder in a green and lime competition jacket celebrates mid-ride, holding up a green first-place placard marked with a large '1'.
  • A bearded man looks off-camera while sitting on a concrete ledge, wearing a light grey hooded sweatshirt featuring a prominent purple geometric 'T' logo on…
  • A man with braids and a focused expression stands outdoors in front of a blurred green fence and trees, lightly tugging at the hem of his white t-shirt.
  • A close-up vertical action shot of a male basketball player with a focused, open-mouthed expression and a goatee.
  • A muscular woman hangs with intense focus from a pair of wooden gymnastic rings, her arms fully extended upwards and her body angled forward mid-movement.
  • A close-up action photograph captures a skier in a crouched, aggressive stance while carving through deep powder.
  • A medium shot of a muscular mixed martial arts fighter with a beard and a dragon chest tattoo, standing triumphantly in the Octagon.
  • A muscular blonde woman in a teal NOBULL sports bra and black shorts performs a gymnastic ring dip.
  • A close-up studio portrait of a smiling male racing driver with dark hair and stubble, looking off-camera against a dark gray backdrop.
  • A muscular woman with defined arms and shoulders intenseley cycles on an air bike in a gym.
  • A BMX rider in a white 'GBR' jersey performs a high-altitude 'superman' trick, kicking his legs back while flying over a blue skatepark course.
  • A muscular man with his hair in a bun strains with a grimaced expression while lifting a heavily loaded barbell during a weightlifting competition.
  • A medium studio portrait of a young man with curly dark hair and a wide, friendly smile, seated in a black leather and chrome director's chair.
  • A two-column graphic table with a stark white background and black text presenting sleep study findings.

Product and lifestyle imagery

175 images

Show Eight Sleep products in quiet, considered bedroom environments, with the Pod integrated naturally into the bed and room. Product-focused imagery ranges from clean product views and installation moments to bedroom scenes and close-ups of materials and controls. Use real, lived-in sleep contexts to communicate comfort and practical use.

Use saturated blue and warm red selectively to visualize temperature control; keep the bedroom scene itself calm and inviting. Lifestyle imagery can feature couples, women at different life stages, and athletes, with the Pod’s role in their sleep experience easy to understand. Keep those depictions natural rather than over-staged.

  • A sleek, dark charcoal-grey mattress with a textured diagonal pattern sits atop a low-profile white padded bed frame in a minimalist, beige-toned room.
  • A man and woman sleep soundly side-by-side in a large bed, captured in a high-angle lifestyle photograph.
  • A woman with dark hair sleeps peacefully in bed, her face illuminated by a warm, orange-toned light.
  • A serene, close-up photograph of a blonde woman sleeping peacefully on her side in a bed with crisp white linens.
  • A dark, low-angle photo features a sleek, matte black air purifier with a horizontally slatted, pill-shaped design sitting on a beige carpet.
  • A dark charcoal gray Eight Sleep Pod mattress rests atop a thick, white upholstered platform bed frame in a minimalist, beige-toned room.
  • A close-up lifestyle photograph highlights a pair of hands stretching a dark charcoal, vertically-ribbed mattress topper over a white mattress featuring a…
  • A man and a woman work together to pull a tight black fitted sheet over a thick white mattress on a low-profile cream bed frame.
  • A young man and woman sleep peacefully side-by-side in a dark, moonlit bedroom, lying flat on their backs under a heavy navy blue quilted comforter.
  • A close-up photograph depicts a young woman with dark hair peacefully asleep on a bed at night.
  • A close-up lifestyle photo shows a person's hands holding a smartphone displaying a health app with a large '100' score, while sitting in bed next to a partner.
  • A close-up photograph captures a blonde woman sleeping peacefully in a dark teal bed, her face illuminated by a gentle morning glow.
  • A close-up lifestyle photograph features a person's hand pressing a small, oval button on the side of a black upholstered mattress.
  • A sleek, black oval-shaped Eight Sleep Hub sits tucked under the wooden frame of a bed on a dark carpet.
  • A thick, dark charcoal-colored mattress with a subtle grid pattern sits atop a low-profile wooden platform bed frame.
  • A horizontal row of three recognizable company logos arranged against a plain white background.
  • A sleek, black pill-shaped speaker with horizontal ridges sits prominently in the foreground on a polished, light-colored floor.
  • A sleek charcoal gray adjustable bed base is shown from a high-angle three-quarter view, angled as if floating in a minimalist room.
  • A sleek, black split-king adjustable bed base is shown elevated at both the head and foot in a zero-gravity pose.
  • An exploded-view studio product shot shows the layered components of a high-end bed floating above a minimalist beige floor.
  • A sleek, black mattress with a textured grey top surface is shown from a side-angle view against a solid off-white background.
  • A woman with blonde hair sleeps peacefully on a white pillow, her head slightly tilted and a faint smile on her face.
  • A man lies asleep on his side in a large bed, his face serene and eyes closed against a white pillow.
  • A woman with blonde hair reads a blue book while reclined on an adjustable mattress with a glowing blue LED base.
  • A thick, dark charcoal or black channel-tufted comforter is neatly folded in half on a smooth, greige concrete floor.
  • A thick, charcoal black quilted comforter is folded into a neat, heavy rectangle on a polished concrete floor.
  • A high-angle product shot features a minimalist, dark gray Eight Sleep mattress with two white pillows resting on a low-profile white padded frame.
  • A dark, minimalist mattress and bedding set are centered against a stark white background in this clean studio product shot.
  • A wide, angled shot of a contemporary bedroom features a deep navy blue velvet paneled headboard that spans the width of a bed made with charcoal-gray…
  • A close-up interior photograph features a bed made with a dark charcoal quilted coverlet and two matching rectangular pillows.
  • A woman in a white tank top and a man in a grey long-sleeved shirt stand at opposite ends of a bed, holding up a black quilted comforter.
  • A woman sits on the edge of an adjustable bed with a black mattress and matching 'Eight Sleep' quilted comforter, looking down thoughtfully.
  • A close-up lifestyle photograph shows a pair of hands unzipping a white satin-like cover to reveal a padded black interior.
  • A high-angle product photograph features two sleek, black audio devices resting on a neutral, warm-toned floor.
  • A sleek, black Eight Sleep Pod system sits on a neutral stone floor against a minimalist white corner.
  • Two light gray, rectangular pillows rest atop a dark gray textured mattress with deep diagonal ridges.
  • A top-down interior photograph showcases a modern charcoal-colored mattress with a fine diagonal ribbed texture, set into a plush navy blue upholstered bed…
  • Two hands carefully pull a textured charcoal-colored cover over the corner of a white memory foam pillow featuring a thin blue trim.
  • A close-up photograph features a person's hand pressing firmly into a thick, dark charcoal gray textured cushion.
  • A high-angle photo shows a woman with blonde hair sleeping peacefully on her side, her head resting on a mattress glowing with futuristic blue light…
  • A sleek, black rib-textured smart device stands alongside a folded charcoal gray fabric strap against a soft blue gradient background.
  • A charcoal gray adjustable bed base is angled with both the head and foot sections raised, creating a contoured profile.
  • A thick, charcoal gray quilted comforter is folded into a neat, rectangular stack on a neutral beige floor.
  • A sleek product shot features two black, minimalist electronic devices resting on a neutral, beige floor against a matching wall corner.
  • A man in a white t-shirt and light-wash jeans is seen from behind as he pulls a black cover over a white mattress.
  • A close-up product photo shows a dark gray, ribbed oval sub-woofer being placed underneath a modern black sofa or bed frame with light wood accents.
  • A wide-angle product shot features a sleek, dark charcoal Eight Sleep mattress glowing with white under-bed LED lighting in a modern showroom.
  • A dark, modern bedroom is shot from a high angle, centered on a black and deep blue patterned mattress resting on a light wood slatted bed frame.
  • A close-up abstract product shot showcases a matte black surface with a fine, diagonal ribbed texture.
  • A blonde woman sleeps peacefully in the foreground, her eyes closed and a slight smile on her face as she rests on a white pillow.
  • A close-up photograph of a young woman with blonde hair sleeping peacefully on a plush white pillow.
  • A young Black man and a blonde woman sit close together in a bed with a plush, deep blue velvet headboard.
  • A man and a woman sleep peacefully in a dark room, tucked under a heavy, charcoal-grey quilted blanket that dominates the foreground.
  • A close-up studio shot captures two textured memory foam pillows glowing with internal red and blue light on a dark bed.
  • A sleek, black adjustable bed base appears to hover in the center of a minimalist, light-gray concrete room.
  • A thick, dark charcoal grey quilted comforter is folded neatly into a rectangular stack on a polished concrete floor.
  • A high-angle studio product shot features the Eight Sleep Pod unit and a black textured mattress topper resting on a minimalist concrete floor.
  • A sleek, black rectangular weight or carrying case sits at a low angle, featuring a carbon fiber patterned top and a thick, circular rubberized handle on the…
  • A soft, hazy sunset sky serves as the sole subject of this atmospheric photograph, featuring a warm gradient from pale peach at the top to a deep, burnt…
  • A high-angle studio shot features a sleek, matte black smart hub or router with a distinctive pill-shaped profile.
  • A close-up lifestyle photograph features a black, ribbed air purifier tucked discreetly on the floor beneath an upholstered mustard-yellow bed frame.
  • A close-up, abstract graphic depicts a curved, charcoal-black surface characterized by a dense, fine-ribbed or corduroy-like texture.
  • A high-angle photo captures a man sleeping peacefully in a bed with crisp white linens and a green headboard.
  • A sleek black mattress with light gray pillows sits on a low-profile, tan upholstered bed frame in a minimalist bedroom.
  • A ribbed, matte black oval-shaped router or electronic device sits tucked beneath the legs of a wooden coffee table.
  • A high-angle photo captures a couple sleeping peacefully in a bed with a deep blue, wrap-around upholstered headboard.
  • A high-angle photo of a dark, textured charcoal mattress resting on a light wood slatted platform bed.
  • A digital UI element titled TEMPERATURE ADJUSTMENTS is centered against a soft, gradient sky of pale blue and hazy orange.
  • A close-up lifestyle photograph captures a blonde woman sleeping peacefully in a bed with crisp white linens and a dark blue headboard.
  • A pregnant woman sits comfortably on the edge of a large upholstered bed, looking calmly at a smartphone in her hand.
  • A pregnant woman with red hair sits on a beige bed, calmly looking at a smartphone in her hand.
  • A close-up photograph of a woman in a black sports bra, bathed in warm, golden lighting as she gazes upward with a serene expression.
  • A close-up photograph of a pregnant woman's belly in a dimly lit, cozy indoor setting is overlaid with an informational graphic.
  • A soft, minimalist photograph of a clear sky during twilight.
  • A man in a white sports t-shirt is seen from the side as he prepares for a shot on a vibrant blue padel court.
  • A digital screenshot of a sleep tracking dashboard displays a blue-toned bar graph of sleep cycles across a timeline from 10:18 pm to 5:57 am.
  • A floating gray digital UI card titled BIOMETRICS displays four sleep-related metrics with white text and small green status dots.
  • A dynamic motion-blur photograph captures an athlete in a white jersey reaching upward during a high-speed play.
  • A digital graphic overlay reading "Increased deep sleep ^ 20%" floats over a serene, modern bedroom scene.
  • A minimalist graphic of a double quotation mark rendered in a subtle, dark gray tone against a solid black background.
  • A glowing blue x-ray-style digital render reveals the complex internal hardware of a cylindrical device, featuring a large cooling fan and stacked circuitry.
  • A close-up studio shot captures the matte black surface of a rectangular hard drive featuring a distinct diagonal grooved texture.
  • A high-angle photo captures a couple sleeping peacefully alongside a brown and white border collie on a dark Eight Sleep mattress.
  • A top-down product shot features the '8' logo glowing under the soft amber light of an Eight Sleep Hub.
  • A glowing blue X-ray style graphic reveals the internal components of a sleek, rectangular electronic device against a dark navy background.
  • A close-up studio shot highlights the upper portion of a cylindrical speaker, featuring a dark charcoal heathered fabric texture.
  • A wide-angle, minimalist landscape photograph of a clear, bright blue sky.
  • A sleek, pill-shaped black electronic device floats at a dynamic angle, characterized by a series of parallel horizontal cooling fins wrapping around its…
  • A soft, painterly landscape photograph of a sky at sunset or dawn, dominated by a warm palette of apricot, peach, and golden-amber.
  • A high-tech computer component with a glowing, translucent blue cylindrical chamber marked with a black number '8' sits prominently in the foreground.
  • A young blonde woman sleeps peacefully in a bed with a plush, deep teal velvet headboard, illuminated by soft, warm ambient light.
  • A shirtless young man with curly brown hair and defined abdominal muscles swings a matte gray kettlebell in a high-action workout pose.
  • A high-angle photo of a pregnant woman with reddish-blonde hair sitting on a bed with white sheets and pillows.
  • A border collie lies curled in the middle of a white duvet between a sleeping young man and woman in a dimly lit bedroom.
  • A close-up lifestyle photo captures a Black man and a blonde woman cuddling peacefully in bed against a plush teal headboard.
  • A woman with blonde hair sleeps peacefully on an adjustable bed, bathed in a warm, golden glow against a deep blue upholstered headboard.
  • A close-up, high-angle photograph shows a woman with dark hair and pale skin resting in bed with her eyes closed.
  • A high-angle photo captures a couple in a modern bedroom with a stone wall and wooden headboard.
  • A man and woman share a quiet moment in a contemporary bedroom featuring a deep teal velvet headboard and warm wood-paneled walls.
  • A wide lifestyle photograph captures a woman reclining on a white bed and a man seated in a modern lounge chair within a sun-drenched room paneled in light…
  • A young, smiling couple in white tank tops and jeans relax on a rumpled white bed in a sun-drenched room.
  • A low-profile navy blue fabric bed with white pillows and a grey textured throw sits against a dark wood-slatted accent wall.
  • A high-angle thermal imaging graphic depicts a mattress with glowing blue concentric cooling coils on each side.
  • A high-angle thermal imaging photo captures a bed with two pillows, glowing in a vibrant orange and yellow heat signature.
  • A close-up, dimly lit photograph focuses on the corner of a dark blue textured mattress resting on a light wood slatted bed frame.
  • A woman with blonde hair sleeps peacefully in a bed with a plush, deep blue upholstered headboard.
  • A close-up lifestyle photo shows a woman in bed holding a smartphone that displays a '100 SLEEP FITNESS SCORE'.
  • A high-angle photo shows a woman in a brown silk shirt and white shorts stretching her arms overhead while sitting on the edge of a bed, as a man sleeps…
  • A charcoal gray textured mattress with two slim white pillows sits atop a low-profile white padded bed frame in a minimalist, beige-toned room.
  • A woman with dark hair sleeps peacefully in bed, her face softly illuminated by a warm, localized orange light while the rest of the room is in cool, deep…
  • A close-up photograph focuses on a person's hand pressing a control button on the side of a charcoal-colored Eight Sleep Pod mattress.
  • A sleek, black oval-shaped Eight Sleep Hub with distinctive horizontal cooling fins sits on a dark brown carpeted floor.
  • A charcoal gray smart mattress rests on a low-profile white upholstered bed frame with two matching white pillows.
  • A close-up product shot focuses on two hands gripping the thick edge of a charcoal grey, vertically-ribbed mattress topper.
  • A man with curly dark hair lean over a bed to pull a tight black fitted sheet over a mattress.
  • A high-angle photo captures a woman with dark hair peacefully asleep in bed, her eyes closed and one hand resting lightly near her forehead.
  • A close-up lifestyle photo shows a woman in bed holding a smartphone displaying a health app with '100 readiness' prominently on the screen.
  • A close-up photograph features a blonde woman sleeping peacefully on a white pillow, her eyes closed and a slight smile on her face.
  • A close-up photograph focuses on a person's hand pressing a small, oval-shaped black button on the side of a thick black mattress.
  • A black, pill-shaped air purifier with deep horizontal ridges sits on a brown carpeted floor tucked beneath the frame of a modern bed.
  • A vertical photo features a dark, moody bedroom with a prominent wall of vertical dark wood slats.
  • A minimalist, low-profile bed features a charcoal-colored mattress and two thin white rectangular pillows resting on a stark white platform base.
  • A thick, dark charcoal or black quilted comforter is folded neatly in half and placed on a light gray concrete floor.
  • A minimalist product shot features a sleek, low-profile bed with an all-black aesthetic against a stark white background.
  • An oversized navy blue velvet upholstered headboard dominates this modern bedroom scene, spanning behind a bed made with charcoal grey quilted bedding.
  • A close-up photograph features a modern bed dressed in a dark charcoal quilted duvet and matching rectangular pillows.
  • A man and a woman work together to spread a dark navy comforter over a bed in a modern, industrial-style bedroom.
  • A woman sits on the edge of a bed featuring a sleek black mattress and an adjustable headrest, looking down at a thick, channel-quilted black comforter.
  • A close-up lifestyle photograph captures a pair of hands zipping a white, satin-like cover over a black Eight Sleep mattress component.
  • A thick, charcoal-colored weighted blanket is folded neatly into a square block on a polished grey concrete floor.
  • A crisp, white linen or cotton sheet is folded neatly into a flat rectangle.
  • A top-down 3D product rendering of a modern bed with a black mattress and matching charcoal grey quilted comforter.
  • A dark gray graphic card displays a digital health interface for 'SLEEP FITNESS SCORE' in white sans-serif text.
  • This graphic features a charcoal grey interface with rounded corners, displaying a digital temperature control.
  • A dark gray digital health interface displays a sleep analysis graph with a rounded-corner frame.
  • A high-angle photo shows a woman with long light brown hair sleeping peacefully in a bed with crisp white linens.
  • A close-up industrial photograph shows a black mattress with a vibrant orange trim being tested by heavy machinery.
  • A frosted digital overlay displays three health categories against a dark, blurred photo of a person sleeping peacefully.
  • A close-up cinematic shot of a young woman with long dark hair sleeping peacefully in bed at night.
  • A split king adjustable bed base in a dark charcoal finish is shown in a three-quarter view, angled upward at the head and flat at the foot.
  • A 3D product rendering features a gray adjustable split king bed base with the head portion elevated.
  • A bulky, charcoal black quilted comforter is folded into a thick rectangular stack on a smooth, grey concrete floor.
  • A thick, slate-gray rectangular mattress sits centered on a polished concrete floor in a minimalist room with soft beige walls.
  • A high-angle studio product shot displays a curated bedding set on a smooth, neutral greige floor against minimalist corner walls.
  • A cross-section product shot of a high-tech cooling pillow features a charcoal grey memory foam base with perforated edges.
  • A long, matte black yoga bolster or folded mat lies flat in the corner of a minimalist room.
  • A crisp, white linen sheet is neatly folded into a square and sits at the center of a minimalist, neutral-toned room.
  • A crisp stack of folded white bed linens sits diagonally on a smooth, taupe floor in a minimalist room corner.
  • A large white stand-up pouch and a smaller matching packet for Eight Sleep Jet Lag dietary supplements are centered against a soft taupe background.
  • A white cylindrical bottle with a black lid, labeled "Sleep Elixir" by "EIGHT SLEEP," sits centered on a beige, minimalist surface.
  • A semi-translucent white bottle of Eight Sleep 'Sleep Elixir PLUS' dietary supplement sits centered on a beige surface against a soft, neutral corner.
  • A man and a woman sleep peacefully in a modern, upholstered cream-colored bed with crisp white linens.
  • A close-up lifestyle photo shows a person's hands unzipping a white fabric cover to reveal a padded black interior marked with an embossed 'EIGHT SLEEP' logo.
  • A single, neatly folded white sheet or linen rests centrally on a flat taupe-colored floor.
  • A man and a woman sleep peacefully in a bed with crisp white linens and a plush beige headboard.
  • A close-up lifestyle photo shows a pair of hands zipping a white fabric cover over a dark charcoal gray mattress topper.
  • A high-angle product photograph features a modern bed with a tan leather winged headboard and a black Eight Sleep Pod cover stretching across half of the…
  • A close-up lifestyle photograph features a matte black, pill-shaped Eight Sleep Hub with horizontal ribbing tucked neatly under the side of a bed.
  • A dark, rounded health app interface graphic shows 'WEEK 37 TREND' data against a moody maroon and black gradient.
  • A thick, charcoal black pinstriped mattress cover is shown floating weightlessly above a white grid-textured mattress and a light gray upholstered bed frame.
  • A man and woman sleep side-by-side in a dark bedroom, with their individual mattress zones glowing in different colors.
  • A close-up photograph focuses on the back and shoulders of a woman with dark hair in a ponytail, serving as a background for two frosted glass UI overlays.
  • A close-up photo shows a woman with dark hair peacefully sleeping on white bedding, wearing a textured olive-green sweater.
  • A pregnant woman in a white ribbed tank top and dark pants sits on a messy white bed, looking down toward a smartphone.
  • A close-up lifestyle photo shows a woman in a brown knit sweater holding a smartphone displaying a health report.
  • A close-up photograph depicts a woman peacefully asleep on white pillows in a dimly lit, blue-toned bedroom.
  • A light-brown haired woman looks off-camera with a soft smile, wearing a cream-colored, ribbed turtleneck sweater and gold drop earrings with a lavender…
  • A focused woman with long dark hair sits in a gray armchair, her mouth open as if mid-speech during a panel or interview.
  • A blonde woman with a neutral expression stands outdoors, wearing a black lace bralette and dark velour pants.
  • A woman with wavy, sun-kissed blonde hair and a tanned complexion smiles gently while posing outdoors on a marble staircase.
  • A minimalist line graph illustration features a primary curve transitioning from cool blue to warm red as it peaks under the text 'BODY HEAT RISES'.
  • A close-up studio portrait of a woman with light brown, shoulder-length hair and blue eyes, smiling warmly at the camera.
  • A tight portrait shows a woman with light-brown eyes and a smattering of freckles across her nose and cheeks looking directly forward with a neutral, calm…
  • A close-up photograph features a pregnant woman lying comfortably on a bed, smiling softly toward the camera with her head resting on white linens.
  • A sleek, black oval-shaped electronic device with a series of horizontal ribbed slats sits on a polished light grey surface.

Product interface imagery

38 images

Show the Eight Sleep app as a refined, legible companion to the physical sleep system. Its interface turns overnight biometric and temperature data into clear summaries, trends, scores, and practical insights. Present charts and controls as calm, organized information rather than dense technical dashboards. Keep interface imagery recognizable as Eight Sleep’s own product experience.

  • A close-up, over-the-shoulder lifestyle photo shows a woman in bed reviewing a sleep fitness app on her smartphone.
  • A close-up lifestyle photo captures a woman's hands holding a dark smartphone in a soft, sunlit bedroom setting.
  • A blonde woman in a black camisole smiles while scrolling on her smartphone in a cozy, modern bedroom.
  • A vibrant, multi-colored heart icon is centered within a white, rounded square frame.
  • A vibrant pink and red gradient heart icon is positioned in the upper right quadrant of a white, rounded-corner square graphic.
  • A single, stylized pink and red gradient heart graphic centered against a plain white background.
  • A close-up photograph captures a blonde woman sleeping peacefully on a white pillow, her face bathed in a warm, morning-like light.
  • An overhead lifestyle photograph captures a woman in a white crop top and shorts stretching her arms overhead while sitting on the edge of a bed, as a man…
  • A digital graphic of a wake-up alarm interface on a dark, rounded square background with a soft brown gradient.
  • A health-tracking UI graphic features a dark blue gradient background with three frosted-glass cards showing a '92 SLEEP SCORE,' '25% DEEP SLEEP,' and '52…
  • A dark, clean mobile app interface screenshot with rounded corners displays a health data summary against a subtle black-to-charcoal gradient.
  • A digital health interface screenshot features a 'SLEEP BALANCE' bar chart against a dark charcoal, rounded-corner card.
  • A digital UI graphic displays a 'SLEEP FITNESS SCORE' of 100 in bold white text, centered within a blue-tinted arch of light segments on a dark,…
  • A digital health interface graphic titled "HEALTH CHECK" features three circular icons on a dark, gradient background.
  • A digital interface graphic titled SNORE DETECTION features a blue soundwave visualization with varying vertical bar heights.
  • A digital line graph titled "RESTING HEART RATE" is displayed against a dark charcoal, rounded-corner interface.
  • A digital graphic of a 'SLEEP CONSISTENCY' dashboard on a dark gray gradient background.
  • A digital screenshot of a dark-mode sleep tracking dashboard displays a blue and light-blue bar graph tracking sleep cycles over a timeline from 10:18pm to…
  • A dark, semi-transparent digital dashboard displays 'HEART RATE VARIABILITY' with a white line graph tracking daily measurements over a week.
  • A digital dashboard graphic displays 'RESPIRATORY RATE' against a dark gray, rounded rectangle background.
  • A close-up screenshot of a health tracking app interface on a smartphone screen showing 'Sleeping Respiratory Rate' against a black background.
  • A dark user interface screenshot displays sleep tracking data with the title SLEEP in all caps.
  • A vibrant pink-to-red gradient heart graphic is positioned in the upper right quadrant of a white square with rounded corners.
  • A gradient of deep indigo and midnight blue transitions smoothly into a lighter, hazier cerulean at the bottom of the frame.
  • A dark-themed digital dashboard features a 'SLEEP BALANCE' bar chart tracking data from July 1st through late July.
  • A digital graphic of a SLEEP FITNESS SCORE dashboard displays a perfect '100' centered within a glowing blue semi-circle of vertical tick marks.
  • A digital interface graphic titled 'SNORE DETECTION' features blue vertical frequency bars representing audio patterns against a dark navy gradient background.
  • A digital graphic tracking 'SLEEP CONSISTENCY' on a dark, rounded UI panel with neon green and white vertical bars.
  • A sleek digital health tracking interface displays 'TAG RECORDED' for 'Yoga' on a dark, charcoal gradient background.
  • A digital graphic titled 'HRV STRENGTH' displayed on a dark, rounded UI card.
  • A digital graphic interface on a dark charcoal background displays a 'PACE OF AGING' slider bar with a glowing white marker set at '0.86x'.
  • A dark gray health monitoring interface card prominently displays '0.5 %' under the header 'CARDIO DISTURBANCES'.
  • A digital dashboard graphic on a dark gray rounded card displays 'OUTLIERS' with a large number 3 and metrics for 'Resting heart rate,' 'HRV,' and 'Breath…
  • A vertical photograph of a deep navy blue sky transitioning into a lighter, muted slate blue at the bottom.
  • A close-up lifestyle photograph shows a woman in bed reviewing a sleep fitness app on her phone while a man sits beside her.
  • A woman sleeps peacefully in a well-lit bedroom, tucked under a beige duvet with her eyes closed and head resting on a white pillow.
  • A close-up photograph of a person holding a smartphone showing an interface titled 'Menopause changes how you regulate temperature' alongside a temperature…
  • A side-angle studio shot of an adjustable mattress and base in a 'zero gravity' or ergonomic wave position.

Download Eight Sleep’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Eight Sleep’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 287 images and the logos. The font files belong to Eight Sleep Inc, so they’re left out.

Download the Brand SkillZIP, 29.6 MB

eight-sleep-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ editorial-and-community-imagery.md

│ ├ product-and-lifestyle-imagery.md

│ └ product-interface-imagery.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from eightsleep.com on 30 Oct 2026. It isn’t Eight Sleep’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Eight Sleep and its logos are trademarks of Eight Sleep Inc. Rainbrand isn’t affiliated with or endorsed by Eight Sleep Inc.

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