Bloom is now Rainbrand

(Brand guidelines) // Home and living

Fellow brand
guidelines

Fellow’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from fellowproducts.com.

Download the Brand Skill

About Fellow

Fellow makes beautifully functional tools for the kitchen, designed in San Francisco to bring intention, precision, and small moments of joy to everyday coffee and beverage rituals. Its considered design pairs capable performance with approachable, intuitive experiences.

Use Fellow’s wordmark as the default brand signature. The standalone Fellow symbol is also a supported mark; use the off-white symbol when the background calls for a light logo. Keep the artwork clear and legible, and choose the version that contrasts cleanly with its background.

Fellow colors

  • Charcoal

    Wordmark, text and primary buttons

    HEX
    RGB

  • Stone

    Light section backgrounds

    HEX
    RGB

  • Mist blue

    Accent

    HEX
    RGB

  • Rust

    Accent

    HEX
    RGB

  • Warm gray

    Secondary text and dark-section backgrounds

    HEX
    RGB

  • White

    Page backgrounds

    HEX
    RGB

Fellow fonts

  • Fellow Solar

    Heading · 500, Body · 400

  • Söhne

    Secondary heading and controls · 400

Font names only. The Brand Skill download doesn’t include font files.

Fellow’s voice

Fellow’s voice makes craft feel inviting. Write with confidence about precision and performance, but keep explanations warm, human, and easy for newcomers to follow. Emphasize thoughtful details and the pleasure of the daily ritual; avoid jargon unless it helps the reader understand or do something.

Use purposeful, conversational phrasing such as “We believe that the act of making should be meaningful and fulfilling, done with intention and precision.”

Bring the everyday ritual to life with “When the simple motions of life become small moments of joy, that's Everyday Magic.™”

Pair technical benefit with an approachable promise, as in “The coffee maker that thinks like a pour-over.”

For broad audiences, balance expertise with accessibility: “Whether you're a world brewing champion or a brewing beginner, Stagg EKG will be your countertop partner in the pursuit of a ridiculously good cup of coffee.”

  • “We believe that the act of making should be meaningful and fulfilling, done with intention and precision”
  • “When the simple motions of life become small moments of joy, that's Everyday Magic.™”
  • “The coffee maker that thinks like a pour-over”

Dos and don’ts

Do

  • Make everyday brewing feel intentional, enjoyable, and accessible to both curious beginners and experienced coffee enthusiasts.
  • Explain technical benefits in plain language, connecting precision and thoughtful design to a better, more consistent ritual.
  • Keep product descriptions specific and useful; pair functional claims with the details that make them tangible.
  • Use warm, lightly playful phrasing where it supports the message, while keeping the overall tone considered and confident.

Don’t

  • Don’t make coffee expertise feel intimidating or imply that there is only one right way to brew.
  • Don’t bury a useful product benefit under technical language or exaggerated claims.
  • Don’t treat Fellow’s products as merely decorative; communicate their functional intent alongside their considered design.

Fellow imagery

251 images from fellowproducts.com, in 6 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Brand and editorial imagery

65 images

Fellow’s imagery brings its functional products into warm, thoughtful kitchen and coffee contexts. Favor polished, product-aware scenes and editorial images that make room for the objects, the ritual, and the people who use them.

Editorial and educational imagery

Use educational imagery to make coffee guidance feel clear, hands-on, and inviting. Diagrams and process images should support a specific explanation rather than decorate without purpose.

  • A matte black coffee station features a sleek gooseneck kettle and a modern geometric coffee grinder lined up on a white marble countertop against a white…
  • A matte black espresso machine with a striking red frame sits on a wooden countertop, flanked by professional barista tools.
  • A matte black Fellow Carter 2-in-1 Chill Set stands alongside its tan cardboard packaging against a background of textured sage green square tiles.
  • A clean grid of six lifestyle and product photographs showcasing premium kitchenware and beverages.
  • This collage of five studio photographs showcases sleek lifestyle and kitchen products against neutral, minimalist backgrounds.
  • A sleek, professional-grade stainless steel cocktail set is neatly arranged in a silver oval tray with a black base.
  • A sleek, matte black coffee maker is captured in a minimalist studio product shot with clean lines and soft frontal lighting.
  • A matte black electric gooseneck kettle rests on a matching square digital base, showcasing a sleek, minimalist profile.
  • A high-end, matte black espresso machine is captured in a centered, eye-level product shot.
  • A front-facing product shot of a matte black electric coffee grinder with a large, central dial numbered 1 through 11 for grind settings.
  • A minimalist matcha ceremonial set features a matte black bowl with a small pouring lip and a fine mesh metal sifter resting inside.
  • A trio of clear glass Fellow Atmos vacuum canisters are arranged in ascending height order, each filled with dark roasted coffee beans.
  • Two identical, short tumblers made of smoke-gray glass sit side-by-side in a product shot.
  • A studio product shot of a Fellow pour-over coffee set featuring a matte black Stagg X dripper resting atop a double-walled glass carafe.
  • A high-end, matte black espresso machine with vibrant red side panels sits on a polished wood countertop against a textured grey plaster wall.
  • A high-end, matte black and red espresso machine takes center stage on a polished wooden countertop against a textured grey plaster wall.
  • A forest green, geometric drip coffee maker with a digital clock reading '8:05' sits on a mid-century modern wooden sideboard against a plain beige wall.
  • A vibrant studio product shot displays a diverse array of colorful coffee bags and boxes arranged in two tight rows against a neutral grey background.
  • A matte slate-blue electric gooseneck kettle with a wooden handle stands next to matching matcha preparation tools on a clean gray countertop.
  • Three Fellow Atmos vacuum canisters are arranged diagonally on a light grey surface, casting long, dramatic shadows to the left.
  • A square graphic divided into a four-panel grid depicts the espresso-making process from top-down and close-up views.
  • A front-facing product shot of a modern, matte black espresso machine with red side panels, presented as an annotated diagram.
  • A striking top-down close-up photo focuses on the right side of a glass cup filled with dark black coffee, featuring golden-brown crema and bubbles along the…
  • A series of matte black gooseneck kettles are arranged in a vanishing perspective, their elegant, curved spouts creating a rhythmic, wave-like pattern.
  • A striking black-and-white abstract photograph captures a row of gooseneck kettles lined up in a receding perspective.
  • A person in a green plaid shirt holds a Fellow pour-over coffee brewer upright in their hand.
  • A matte, forest green electric pour-over kettle is the central focus, featuring a slim, curved gooseneck spout and a light-toned wooden handle and lid knob.
  • A vertical stack of diverse coffee bags stands against a neutral, beige background, topped by a vibrant red Equator Coffees bag featuring 'HONDURAS…
  • A wide-angle photo captures a bustling FELLOW coffee gear pop-up shop, defined by a massive, glowing circular overhead light fixture.
  • A person with short black hair wearing a striped linen shirt prepares pour-over coffee behind a bright marble retail counter.
  • Three matte gooseneck electric kettles in white, black, and sage green stand in a row on matching pedestals against a blue tiled wall.
  • A high-angle lifestyle photograph features two matte black tumblers on a white marble tabletop, one holding an amber cocktail garnished with a large orange…
  • A lifestyle product shot features two lilac-colored, stemless wine tumblers on a beige, textured surface under warm, direct sunlight that casts long shadows.
  • Three matte ceramic tumblers in navy, white, and black stand atop lilac-colored geometric pedestals against a matching purple background.
  • A close-up photograph features a stream of dark espresso pouring from a chrome portafilter into a small glass cup.
  • A close-up photograph captures a wooden bamboo whisk vigorously mixing vibrant, bright green matcha powder in a frosted glass bowl.
  • A close-up studio photograph captures a single drop of dark green matcha tea suspended from the spout of a light blue ceramic pitcher.
  • A close-up photo focuses on the hands of a person whisking vibrant green matcha in a frosted glass bowl.
  • A motion-blurred figure in a denim shirt walks past a matte black, high-end espresso machine on a minimalist kitchen counter.
  • A close-up photograph captures a hand reaching for a dark ceramic cup filled with a latte, which features intricate white leaf latte art on its surface.
  • A sleek, matte black minimalist espresso machine with a polished chrome portafilter and steam wand is captured from a low angle on a dark kitchen counter.
  • A person's hand pours dark coffee beans from a black lid into the top hopper of a matte black electric coffee grinder.
  • A cream and black high-end espresso machine stands on a beige stone countertop against a matching stone backsplash.
  • A profile-view product shot highlights the sleek design of a matte black espresso machine against a clean white background.
  • A close-up action shot captures a person sifting vibrant green matcha powder through a fine metal mesh into a frosted glass bowl.
  • A stream of dark coffee pours from a matte black Fellow kettle into one of two double-walled glass mugs on a white ceramic tray.
  • A close-up lifestyle photograph shows a person in a mustard-yellow ribbed sweater pouring coffee from a matte black carafe into one of two double-walled…
  • A stream of clear water pours from a matte black gooseneck kettle into a pleated white paper filter inside a black pour-over coffee brewer.
  • A sleek, matte black coffee station sits against a vibrant sky-blue wall on a white marble countertop.
  • A person's hand pours dark coffee beans from a clear glass jar into the hopper of a sleek, matte black electric coffee grinder.
  • A person in a brown sweater places a white fluted paper filter into the open top of a matte black coffee machine.
  • A minimalist lifestyle photograph features a double-walled glass carafe and matching tumbler, both filled with dark black coffee.
  • A top-down photo shows a coffee brewing experiment labeled 'Ratio Test #1: Onyx Colombia Nilo' written in red marker on a white surface.
  • A top-down, slightly angled photo shows a matte black Fellow gooseneck kettle pouring hot water into a white ceramic cup resting on a black digital scale.
  • A profile view captures the sleek components of a black and chrome espresso machine set against a solid, neutral gray background.
  • A minimalist white coffee brewer is captured in a dramatic, low-angle close-up, focusing on its sleek digital interface.
  • A slate-blue gooseneck electric kettle stands prominently in a clean product shot, featuring a matte finish and warm light-wood accents on the handle and lid…
  • A side-profile close-up of a matte black coffee grinder emphasizes its geometric, minimalist design against a white and gray gradient background.
  • An extreme close-up product shot focuses on the sleek matte black body of a coffee grinder paired with a vibrant red vertical pillar.
  • A close-up studio shot captures a Fellow Tally Pro Precision Coffee Scale in matte black resting on a light grey marble surface.
  • A close-up lifestyle photograph of a matte black Fellow kettle pouring a steady stream of water into a ceramic bowl.
  • A close-up studio shot captures ground coffee being poured from a light-colored wooden spoon into a tall, cylindrical stainless steel mesh infuser with a…
  • Three Fellow Atmos vacuum canisters are arranged diagonally on a stark white surface, casting long, sharp shadows under bright directional light.
  • A vertical stack of diverse coffee bags is topped by a vibrant red Equator Coffees bag, which sits on horizontal bags from Coava and Duck-Rabbit Coffee.
  • A matte black Fellow Aiden Precision Coffee Maker sits on an orange countertop in a warm, minimalist room.

Gear guide imagery

35 images

Use Fellow gear-guide imagery when a task needs to communicate setup, use, care, or product education. Show real workflow details and instructional moments with clarity; keep learning approachable and practical.

  • A sleek, black Fellow espresso machine is positioned on the right against a light gray background.
  • A close-up shot of medium-roasted, whole coffee beans piled in the corner of a light grey vessel against a deep black background.
  • A close-up studio shot captures a person's hand tilting a black circular coffee bean hopper to pour dark roasted espresso beans.
  • A top-down view of an espresso portafilter containing a perfectly level bed of dark brown coffee grounds is the central focus.
  • A striking extreme close-up photo shows rich, tiger-striped espresso crema swirling as it pours from a bottomless portafilter.
  • A close-up photograph captures a stainless steel steam wand submerged into frothing milk inside a brushed metal pitcher.
  • A close-up studio photograph captures frothed milk being poured from a stainless steel pitcher into a clear Monty Milk glass filled with dark espresso.
  • An extreme close-up of a latte with golden-brown crema and intricate white latte art occupies the right side of this graphic.
  • A vibrant green, frothy matcha latte in a clear glass is partially cropped on the right side of a clean white background.
  • A woman with light brown hair in a maroon button-down shirt concentrates as she places a large white protective bag into a cardboard box on a bright kitchen…
  • A close-up product photograph of a black Fellow espresso machine's digital display, which shows a 'Shot graph' menu on a circular screen.
  • A close-up, high-angle graphic featuring a sleek black Fellow espresso machine on a dark wood surface.
  • A close-up shot of a matte black Fellow Opus 2 coffee grinder focuses on the adjustment dial, showing white numerical increments and a tiny red alignment…
  • An extreme close-up photograph of a latte features a creamy white heart and rosette pattern swirled into golden-brown espresso foam.
  • A sleek, minimalist black espresso machine with chrome accents stands on a dark, textured countertop next to a portafilter filled with fresh coffee grounds…
  • A close-up lifestyle photo captures hands holding a polished metal pitcher under the steaming wand of a modern, tan and chrome espresso machine.
  • A close-up, high-angle lifestyle shot features a hand holding a small glass of espresso with rich golden crema over a light wood countertop.
  • A close-up shot of a smartphone screen displays a dark-themed app interface under the heading "Learn." An embedded photo shows a hand pouring coffee beans…
  • A forest green, minimalist coffee maker with a digital display showing "8:05" stands next to a black Fellow Ode grinder on a dark wood grain sideboard.
  • A man in a black t-shirt smiles while presenting a brown cardboard box for the 'Fellow AIDEN Precision Coffee Maker' in a bright, clean indoor setting.
  • A split-screen graphic features a man in a black t-shirt standing beside a matte black Aiden Precision Coffee Maker against a light, neutral background.
  • A man with a beard, glasses, and a black baseball cap stands beside a matte black Aiden Precision Coffee Maker and a Fellow coffee grinder.
  • A split-screen graphic features a bearded man with glasses and arm tattoos standing beside a matte black Fellow Aiden Precision Coffee Maker in a bright,…
  • A tattooed man with a beard and flat cap leans over a matte black Fellow Aiden Precision Coffee Maker, carefully adjusting a component near the open top.
  • A split-screen graphic features a close-up of the digital interface on a Fellow Aiden Precision Coffee Maker, highlighting the 'Medium Roast' selection under…
  • A split-screen graphic features a close-up of the Fellow Aiden Precision Coffee Maker's circular digital interface on the left, displaying the number "97.0"…
  • A split-screen graphic features a man with a beard, glasses, and tattoos holding two different-sized coffee filter baskets next to a matte black Fellow Aiden…
  • A man with glasses, a beard, and a black baseball cap stands behind a matte black Aiden Precision Coffee Maker, presenting in a split-screen video thumbnail.
  • A dark, minimalist graphic features a smartphone displaying the Fellow Aiden app interface on the left and bold white text on the right.
  • A man in a black t-shirt stands beside a matte black Aiden Precision Coffee Maker, gesturing toward the machine in a bright, indoor setting.
  • A sleek, white Fellow coffee machine is captured in a minimalist product shot against a crisp white background.
  • A close-up product shot captures a stream of amber-colored coffee pouring from the integrated spout of a matte white thermal carafe.
  • A direct overhead close-up shows a clear glass pitcher filled with dark amber liquid, likely iced coffee or tea, brimming with four large square ice cubes.
  • A close-up lifestyle photo shows a person holding a gold smartphone displaying the Fellow coffee app interface for a 'My Aiden' device.
  • A vibrant collection of coffee bean bags from different roasters is arranged in a overlapping studio product shot against a neutral grey background.

Coffee brewing gear imagery

77 images

Show Fellow brewing equipment as considered tools: clear silhouettes, tactile controls, and finishes that make the object feel at home on a coffee counter. Use close views when they clarify a functional detail, and product-in-use imagery when it helps explain the brewing ritual.

  • A matte black coffee grinder stands in a studio product shot, featuring a cylindrical upper hopper and a lower catch cup.
  • A matte black coffee grinder stands centrally on a warm wood surface against a neutral cream wall.
  • A matte black Fellow coffee grinder is shown from a three-quarter perspective, highlighting its minimalist architectural design.
  • A top-down product shot of a matte black electric coffee grinder hopper filled with whole roasted coffee beans.
  • A person’s hand, wearing a silver bangle, pours brown coffee beans from a black lid into the top hopper of a matte black Fellow electric burr grinder.
  • A sleek, all-black Fellow coffee grinder is shown from a three-quarter angle in a studio product shot.
  • A high-angle product shot features a sleek, matte black Fellow coffee grinder and its accessories arranged neatly.
  • A minimalist black graphic icon featuring a cluster of circular elements enclosed within a thin black ring.
  • A minimalist black line icon of a lightning bolt centered within a thin circular outline.
  • A minimalist black graphic icon enclosed within a thin circular border.
  • A minimalist black line art icon depicts a power symbol centered within a circular clockwise arrow.
  • A sleek, matte black espresso machine and matching coffee grinder sit side-by-side on a warm wooden countertop against a neutral beige wall.
  • Whole, roasted dark coffee beans pour mid-air from a black cylindrical hopper lid held by a person's hand.
  • A sleek, black and taupe electric coffee grinder with a light wood lid sits on a beige countertop, accompanied by a small glass of latte art and books titled…
  • A sophisticated array of forest green and matte black coffee brewing equipment is organized on a natural wood countertop against a cream wall.
  • A sleek, minimalist coffee grinder features a matte black cylindrical hopper topped with a light wood lid and a matching black grounds cup below.
  • Whole coffee beans fall through the air into the transparent hopper of a matte black, minimalist Fellow Ode Brew Grinder.
  • A matte black coffee grinder stands centrally on a wooden kitchen countertop, accompanied by a glass canister filled with coffee beans and two small green…
  • A matte black coffee grinder with a walnut wood top is captured in a minimalist studio product shot.
  • A matte black, modern drip coffee maker is shown in a crisp, front-facing studio product shot.
  • A matte navy blue coffee maker with a minimalist, blocky design features a matching thermal carafe tucked into its center.
  • A matte navy blue coffee maker and a black burr grinder sit atop a rich, dark wood mid-century sideboard.
  • A matte navy blue pour-over coffee machine stands with its square lid flipped open, revealing a black internal reservoir.
  • This product shot features a minimalist matte navy blue drip coffee maker with a sharp, boxy design and a matching ceramic thermal carafe.
  • A matte navy blue coffee maker and a black burr grinder sit side-by-side on a cream-colored kitchen counter.
  • A head-on studio product shot showcases the internal water reservoir of a matte navy blue coffee maker with its top lid flipped open.
  • A matte, deep navy blue coffee maker features a blocky, architectural design with a large front-facing water reservoir and a matching angular carafe.
  • A dark brown minimalist icon of a fuel pump nozzle and a single liquid droplet, encased within a circular border.
  • A minimalist black graphic features an eight-pointed compass rose star centered within a thin circular frame.
  • A minimalist dark brown graphic icon featuring a solid teacup silhouette positioned above the bold numbers "1-10".
  • A sleek, matte black coffee machine with a geometric, rectangular design sits on a light marble kitchen countertop.
  • A minimalist extreme close-up of a white matte appliance features a prominent circular control button and measurement markings.
  • A close-up, low-angle product photograph of a sleek white coffee machine featuring a circular digital display.
  • A close-up studio shot captures an amber-colored coffee or tea stream pouring from the spout of a matte light-grey carafe.
  • A close-up lifestyle photograph captures a person pouring dark coffee from a glass carafe into a double-walled glass tumbler.
  • A matte forest green coffee brewer and matching burr grinder set sit on a polished dark wood sideboard against a warm cream wall.
  • A matte black vertical coffee grinder stands centered, featuring a prominent oversized circular dial on its square face with white numbered grind settings.
  • A sleek, matte black gooseneck kettle and a matching square burr grinder sit on a dark granite countertop in a minimalist kitchen.
  • A high-angle product shot of a matte black Fellow coffee grinder, emphasizing its minimalist, architectural design.
  • A side-profile product shot of a matte black Fellow Ode Gen 2 coffee grinder showcasing its distinct architectural silhouette.
  • Whole coffee beans pour in a stream from a black canister into the clear lid of a modern, matte black electric burr grinder.
  • A close-up product shot of a black matte electric coffee grinder focusing on the front adjustment dial and internal burrs.
  • A high-angle product shot features the matte black Fellow Ode Brew Grinder and its accessories against a plain void.
  • A circular black-and-white icon featuring a thick outer ring that contains two overlapping stylized donuts.
  • A minimalist circular line art icon depicting a cluster of three four-pointed sparkles and several bubbles of varying sizes.
  • A minimalist dark charcoal graphic features a bold capital letter 'A' centered within a thin-lined octagon.
  • A minimalist, dark charcoal volume icon is centered within a thin circular border.
  • A close-up studio shot highlights the profile of a matte black coffee grinder against a stark white background.
  • A matte black coffee brewer and matching burr grinder sit on a textured cream countertop against a sage green square-tiled wall.
  • A close-up action shot captures whole coffee beans cascading from a matte black metal canister into the clear plastic hopper of a modern, square-profile…
  • A close-up lifestyle photograph features a hand with white fingernail polish flicking the metal knocker of a matte black Fellow Ode coffee grinder.
  • A cream-colored gooseneck electric kettle sits on a matching square heating base in this clean product shot.
  • A matte cream-colored gooseneck electric kettle with a light wood handle and lid knob sits on its matching square base atop a wooden counter.
  • A close-up studio shot highlights the minimalist design of a matte cream-colored kettle, focusing on its light-toned wooden accents.
  • An overhead, top-down product shot of a cream-colored electric gooseneck kettle resting on its square heating base.
  • A matte white gooseneck electric kettle with light wood accents sits on a matching square base atop a dark, rustic wooden sideboard.
  • A minimalist cream-colored electric gooseneck kettle features a light-toned wooden handle and lid knob.
  • A close-up product shot features a circular digital temperature gauge embedded in a sleek, matte black surface.
  • A minimalist black line art icon featuring a stopwatch centered inside a thick circular border.
  • A minimalist black-and-white line art icon featuring a stopwatch centered within a circular border.
  • A striking black-and-white art photo captures a long, symmetrical row of gooseneck electric kettles stretching into the distance.
  • A close-up studio shot captures clear water pouring in a steady stream from the angled spout of a matte black gooseneck kettle.
  • A minimalist cream-colored electric kettle features a prominent light-colored wood handle and lid knob.
  • A close-up, overhead photo highlights the digital display of a sleek white electric tea kettle base resting on a beige stone countertop.
  • A close-up product shot features the sleek black base of an electric kettle with a circular digital display in the corner.
  • A top-down product shot of a matte black Fellow Tally Pro coffee scale featuring a large circular weighing platform and a glossy rectangular base.
  • A top-down studio shot of a modern black digital coffee scale featuring a round matte platform and a square, glossy base.
  • A stream of hot water pours from a matte black gooseneck kettle into a Fellow pour-over dripper lined with a white pleated paper filter.
  • A matte black, circular charging base is shown from a low angle, revealing a USB-C port centered on its side.
  • A low-angle studio product shot captures a sleek, matte black minimalist turntable in profile.
  • A close-up lifestyle shot shows a person's hand pressing a button on the glossy black surface of a Fellow Tally Pro coffee scale.
  • Whole coffee beans fall in mid-air from a stainless steel scoop with a wooden handle into a small matte black dosing cup.
  • A high-angle close-up captures the precise moment water from a matte black gooseneck kettle pours into a fluted white paper filter filled with bubbling…
  • A studio product shot of a matte forest green electric gooseneck kettle resting on its matching square heating base.
  • A forest-green ceramic matcha tea set is showcased in a clean product shot.
  • A clear glass vacuum canister filled with whole roasted coffee beans is the central focus of this studio product shot.
  • A matte sage green electric kettle with a minimalist, pill-shaped body stands in a studio product shot.

Espresso Series 1 imagery

43 images

Present Espresso Series 1 as a precision-led home espresso machine that feels approachable and assured. Show the machine, its controls, and the preparation ritual with enough clarity to make its performance and considered finish tangible.

  • A matte black, boxy espresso machine is shown from a three-quarter angle, featuring a prominent chrome group head and portafilter.
  • A person in profile, wearing an orange linen shirt, prepares coffee using a vibrant red and black espresso machine on a round wooden table.
  • A sleek, black Fellow espresso machine with a polished chrome group head and steam wand sits angled on a studio surface.
  • A top-down product shot features a stainless steel espresso portafilter with a long matte black handle positioned vertically beside a black espresso tamper.
  • A high-angle product shot features a sleek, matte black Fellow espresso machine with a polished chrome portafilter and a slim steam wand.
  • A sleek, minimalist espresso machine is captured in a high-contrast profile shot.
  • A front-facing studio shot of a sleek, matte black espresso machine with polished chrome accents.
  • A sleek, matte black espresso machine and matching cylindrical coffee grinder are presented in a clean studio product shot.
  • A flat-lay product shot displays a matte black espresso machine kit with various accessories organized in a grid.
  • A dark charcoal minimalist thermometer icon is centered within a thin circular border.
  • A dark gray minimalist icon of a gauge or speedometer enclosed in a circular thin border.
  • A minimalist black line graphic depicts a data plot inside a thick circular border.
  • A low-angle, close-up photograph captures a stream of dark espresso pouring from a bottomless portafilter into a matte black cup.
  • A high-angle, close-up product shot features a polished chrome Fellow Opus coffee grinder attachment seated on an espresso machine portafilter.
  • An extreme close-up product shot focuses on a polished stainless steel steam wand of an espresso machine.
  • A close-up product photo of a matte black coffee machine's interface, emphasizing tactile control buttons and a digital display.
  • A close-up product shot of a high-end espresso machine featuring a sleek, forest green side panel and a black digital interface.
  • An extreme close-up product shot focuses on the matte black buttons of an espresso machine, each featuring a minimalist white icon: a coffee cup, steam…
  • A polished, chrome steam wand hangs in sharp focus against the textured silver and matte black panels of a high-end espresso machine.
  • A close-up studio shot of a sleek espresso machine featuring a chrome brew head and steam wand against a minimalist matte black body.
  • A close-up photograph captures a hand holding a small glass cup of espresso with a rich, golden crema.
  • A sleek, minimalist matte black espresso machine and matching burr grinder sit prominently on a light wooden countertop against a neutral off-white wall.
  • A high-angle product shot features a sleek, modern espresso machine with bold red side panels and a black chassis, branded with the name "FELLOW" on the…
  • A vertical product shot showcases a coffee accessory set against a clean backdrop.
  • A matte black rectangular silicone tamping mat is shown from a top-down perspective.
  • A close-up photograph captures a person in a light blue button-down shirt tamping espresso grounds into a portafilter on a dark countertop.
  • This overhead product shot displays a minimalist collection of matte and gloss black espresso accessories.
  • A high-end, matte black espresso machine with a chrome group head and steam wand sits on a warm wood countertop alongside a matching black grinder with a…
  • A collection of matte black Fellow coffee accessories is arranged in a tidy grid.
  • A top-down studio shot features a cylindrical espresso knock box with a matte tan or taupe body and black trim.
  • A sleek, industrial-style espresso machine with a taupe exterior and a light wood portafilter handle sits on a dark stone countertop.
  • A matte black espresso tamper stands upright, featuring a bulbous ergonomic handle and a flat, polished silver metal base.
  • A minimalist black espresso machine with a chrome group head and steam wand sits center, flanked by coffee accessories.
  • A close-up lifestyle photo captures a person using a black espresso distribution tool to whisk ground coffee inside a portafilter with a wooden handle.
  • A studio product shot features a bottle of Fellow Descaling Concentrate next to its cardboard box.
  • A horizontal, white textured paper packet for an EasyBox water hardness test strip features black instructional text in German, English, and French.
  • A rectangular blister pack holds ten round, white tablets arranged in two horizontal rows of five.
  • A top-down studio shot features a small, matte black oval-shaped capsule with the word "FELLOW" debossed in the center.
  • A top-down studio product shot of a matte black, circular silicone suction base.
  • A single, horizontal slate-blue sachet of Euhomy Citric Acid Descaling Powder is positioned against a clean backdrop.
  • A top-down product shot features an Artpresso barista steam wand cleaning tool set against a plain background.
  • A vertical product shot showcases a black magnetic glass cleaner tool and two rectangular microfiber scrubbing pads.
  • A top-down product shot of a rectangular, polished chrome drip tray featuring a grid of small circular perforations.

Accessories and bundles imagery

8 images

Use Fellow’s accessories and bundles to show a complete, considered coffee setup. Keep the arrangement purposeful: objects should feel useful together, with each product easy to distinguish.

  • A matte black cylindrical coffee grinder with a numbered adjustment dial stands next to a clear glass canister filled with roasted coffee beans.
  • A collection of matte black coffee brewing accessories is organized neatly in a studio product shot.
  • A lineup of five minimalist black matte coffee brewing tools are arranged horizontally against a void.
  • A vertical product shot of a metallic, gunmetal-grey travel mug with a matte black lid and base.
  • A top-down studio shot of a black Fellow Tally Pro Precision Coffee Scale, featuring a large circular matte weighing platform embossed with the brand name.
  • A rectangular white felt water filter pad features the large, embossed letters "BWT" across its textured surface.
  • A trio of sleek, matte black coffee tools are arranged in a horizontal line against a plain background.
  • A set of four minimalist black coffee appliances and accessories are arranged horizontally in a straight line.

Drinkware imagery

23 images

Show Fellow drinkware as clean, tactile everyday objects. Let the silhouette, finish, lid, and material details read clearly; in lifestyle scenes, communicate the use case without cluttering the product.

  • A pair of identical, minimalist glass cups sit side-by-side in this studio product shot.
  • A set of four stark white, unbranded skincare or cosmetic containers are arranged together in this clean product shot.
  • A sleek matte black Fellow Carter Move Mug stands tall in the center, featuring its straw lid with a matching black metal straw.
  • A vibrant matte strawberry-red Fellow Carter Move Mug stands vertically, featuring its signature rounded lid and a subtle circular logo on top.
  • A studio product shot featuring two identical amber-tinted glass tumblers standing side-by-side.
  • A matte sage green Fellow Carter Carry Tumbler stands tall with a matching straw lid.
  • A sleek, navy blue Fellow Carter Move Mug is shown in a studio product shot from a slightly elevated side angle.
  • A person's hand holds a minimalist, matte white cylindrical water bottle by a small silver ring on its cap.
  • A close-up lifestyle photo features a person sitting on a fallen log in a soft-focus forest setting, holding a matte light gray Fellow Carter Cold tumbler…
  • A close-up lifestyle photo features a white Carter Move Mug held by a traveler wearing gray trousers and a light shirt.
  • A close-up lifestyle photograph features a matte navy blue insulated tumbler being slid into the side pocket of a cream-colored canvas tote bag.
  • A close-up shot focuses on a person's tattooed forearms as they securely grip a matte black insulated canister with a polished silver rim.
  • A vibrant matte blue Carter Move Mug stands vertically with its matching domed lid attached, featuring a subtle circular logo on the top.
  • A matte black cylindrical canister is shown in a clean studio product shot, featuring a rounded, dome-like lid and a matching smooth body.
  • A matte slate blue Carter Move Mug is centered in a high-angle product shot.
  • Two matte powder-blue Fellow Carter Move Mugs stand side-by-side in a product photograph, one slightly taller than the other.
  • A close-up product shot of a dusty blue Fellow coffee grinder hopper lid, viewed from a high angle.
  • A trio of sleek, matte-finish insulated water bottles are arranged in a staggered group, showcasing three distinct earthy tones: charcoal black, sage green,…
  • A minimalist, dark brown line-art icon of a face without eyes, contained within a thin circular border.
  • A close-up lifestyle photo shows a hand pouring dark coffee from a glass carafe into a sleek, matte black travel tumbler.
  • A light grey Fellow Carter Move Mug with an open 360° Sip Lid takes center stage in this lifestyle photo.
  • A close-up, top-down photograph shows a tan-skinned hand holding an open, white insulated bottle with a polished stainless steel rim.
  • A high-angle product shot features a matte white Fellow travel tumbler with its lid popped open, sitting securely in a car's center console cup holder.

Download Fellow’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Fellow’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 259 images and the logos. The font files belong to Fellow Industries, Inc, so they’re left out.

Download the Brand SkillZIP, 9.3 MB

fellow-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ brand-imagery.md

│ ├ gear-guides-imagery.md

│ ├ brewing-gear-imagery.md

│ ├ espresso-series-1-imagery.md

│ ├ accessories-and-bundles-imagery.md

│ ├ dos-and-donts.md

│ ├ voice.md

│ ├ color.md

│ ├ drinkware-imagery.md

│ ├ logo.md

│ └ typography.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from fellowproducts.com on 30 Oct 2026. It isn’t Fellow’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Fellow and its logos are trademarks of Fellow Industries, Inc. Rainbrand isn’t affiliated with or endorsed by Fellow Industries, Inc.

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