(Brand guidelines) // Home and living
Hay brand
guidelines
Hay’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from hay.com.
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About Hay
HAY is a Danish design company creating furniture, lighting and accessories for everyday life. Its work pairs functional, high-quality design with a fresh perspective, making good design accessible to a wide audience.
Hay logo
- WordmarkDownloadSVG of HAY wordmarkPNG of HAY wordmark
Use the HAY wordmark, set in bold capitals, to identify the brand: black on light backgrounds and white on dark ones, as on hay.com. Keep the mark distinct from product photography and campaign imagery.
Hay colors
Black
Logo and text
HEXRGBWhite
Backgrounds and the logo on dark backgrounds
HEXRGB
Hay fonts
ITC New Baskerville
Headings and editorial text · 400
Neue Helvetica
Body, navigation and labels · 400
Font names only. The Brand Skill download doesn’t include font files.
Hay’s voice
Write with clarity and quiet conviction. Focus on how design serves everyday life; keep language accessible, contemporary and specific. Use concise descriptions that connect function, form and context rather than relying on grand claims. Use British spelling, as HAY’s copy does.
Product descriptions tend to pair a practical benefit with an inviting setting: “add extra colour and comfort to your sofa or bedroom” and “add atmosphere whilst offering a functional solution.”
- “HAY has always believed that good design is everyone’s right”
- “From a toothbrush to a paper bin to a sofa, HAY products always offer a fresh take on the quotidian objects that are part of our everyday”
- “At HAY, everything we make draws from three primary sources of inspiration: art, architecture, and fashion”
- “add extra colour and comfort to your sofa or bedroom”
- “add atmosphere whilst offering a functional solution”
Dos and don’ts
Do
- Make functionality and everyday relevance visible in the design and in the copy.
- Let art, architecture and fashion inform fresh, culturally aware work.
- Make products feel at home in varied personal and professional environments.
- Describe sustainability practices specifically and accurately.
Don’t
- Don’t make good design feel exclusive; HAY’s stated vision is that it is everyone’s right.
- Don’t treat form as separate from context, use or function.
- Don’t turn qualified sustainability statements into absolute claims.
- Don’t redraw the HAY wordmark, set it in lowercase or recolor it beyond black and white.
Hay imagery
323 images from hay.com, in 6 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.
Brand-world imagery
16 imagesUse HAY’s own brand and product imagery to communicate its contemporary design world. Include brand imagery, product settings and store environments.
A deep plum-purple modular sofa and matching armchair anchor a minimalist living space with a warm, cream-colored wall and textured ceiling. 
A symmetrical garden parterre featuring intricate, low-lying boxwood hedges leads the eye toward a grand, white two-story estate under a soft, overcast sky. 
A figure in dark clothing is almost entirely obscured by three large, striped umbrellas with radiating geometric patterns. 
Two large, white paper cube lanterns hang prominently over a long light-wood dining table paired with several white minimalist chairs. 
A minimalist product shot features two horizontal rows of identical folding wooden chairs in six different colors: black, mahogany red, light oak, white,… 
A man in a black cap and woman in a black skirt suit pose amidst an expansive catalog of minimalist furniture on a seamless white background. 
A collection of modernist light fixtures is artfully arranged against a stark white studio background. 
A vertical stack of deep brown HAY plastic crates sits atop a slender, dark red powder-coated steel chair with a mesh seat and back. 
A minimalist studio arrangement features an assortment of contemporary furniture in varying shades of green against a stark white backdrop. 
A vertical stack of three pale yellow plastic crates sits on a plush, ochre-colored modular chair against a clean white background. 
A vertical stack of three industrial-style galvanized steel chairs is centered against a clean, stark white studio background. 
A high-contrast black and white group photograph captures a large, diverse team posed on a narrow interior staircase. 
A square, cream-colored card featuring a hand-drawn triangle labeled 'ART', 'FASHION', and 'ARCHITECTURE' at its points, with 'HAY' written in the center,… 
A vertical photo captures a stately tan stone building with distinctive verdigris copper domes and spires set against a clear blue sky. 
A vertical photo frames a brightly lit modern interior through a geometric, orange and black tiled archway. 
A wide, horizontal studio photograph displays a minimalist collection of colorful modern furniture against a stark white wall and gray floor.
Inspiration imagery
30 imagesUse HAY’s interiors and collection imagery for inspiration-led work, showing products in everyday settings and alongside complementary objects.
A close-up lifestyle photo of a minimalist bedroom featuring a bed dressed in a blue quilted coverlet with a dense, circular pattern and a matching smooth… 
A low-profile, tobacco-colored slipcover sofa with two matching lumbar pillows serves as the focal point in this minimalist living room. 
A light sage and cream vertical-striped tea towel is draped over a curved wooden chair and across a tan table, serving as a backdrop for a minimalist kitchen… 
A low-profile, modular mustard-yellow sofa anchors this bright minimalist living room, accented by a white throw pillow. 
A wide-angle architectural photograph captures a modern open-air living space framed by a concrete overhang, overlooking a lush, sun-drenched forest. 
A luxury swimming pool with a striking black and teal checkered floor is the centerpiece of this outdoor patio. 
A high-angle photo shows a curated Mediterranean-style breakfast spread lined up along a sun-drenched, textured stone ledge. 
A set of modern, black slatted outdoor furniture is arranged on a stone patio overlooking a calm pool that reflects the chairs. 
Three large beach umbrellas in yellow and white, solid cream, and rust and white stripes are planted in the sand along a secluded shoreline. 
A high-angle, outdoor lifestyle photograph features a white-clothed rectangular table set for a meal on a green lawn. 
A cream-white, octagonal modular storage cabinet stands in a retro bathroom corner on black terrazzo flooring. 
A vertical product photo features three lit candles in shades of teal and dark green, arranged in a staggered trio against a matching solid teal background. 
A deep blue perforated metal cabinet stands against a warm wood-paneled wall, its grid of small circular holes partially revealing stacked books and colorful… 
A tall, black metal shelving unit with oak-finished sliding doors at the base stands against a muted olive wall. 
Three light-oak spindle-back chairs surround an oval wooden dining table inside a sun-drenched, minimalist room with terrazzo floors. 
A striking oval-shaped doormat, woven from thick blue and cream nautical ropes into a geometric pattern of interlocking square knots, sits on a warm oak… 
A close-up lifestyle photo captures a woman from the shoulders down, sitting in bed wearing light purple, button-down cotton pajamas with distinct red piping… 
A small white analog clock with a black face and a single red hand sits perched on a tiered stone pedestal. 
A high-angle, top-down photograph captures a vibrant splash in a turquoise swimming pool, framed by various HAY beach towels on a white tiled deck. 
A set of minimalist white outdoor furniture stands out against a lush, manicured garden. 
Two elegant glass vases, one emerald green and one pale pink, stand side-by-side on a white surface against a stark white background. 
Four translucent white glass lamps with soft, rounded hexagonal silhouettes are arranged in a staggered composition against a cream-colored wall. 
A high-angle interior photo showcases a bold black and white diamond-patterned rug laid across light oak herringbone wood floors. 
A high-angle lifestyle photograph captures two wide, circular ceramic bowls resting on a beige linen tablecloth under bright, direct sunlight. 
A light-colored wooden garden bench with vertical slats sits on a stone patio at the edge of a turquoise swimming pool. 
Five modern sofas in varied styles and vibrant jewel tones are arranged across a polished concrete floor in a minimalist industrial space. 
A vibrant forest green molded swivel chair with a black four-legged base is positioned behind a light oak wood desk. 
A long, light wood meeting table with matte grey legs is surrounded by a variety of contemporary chairs in rose, beige, and dark grey, plus a dark wood stool. 
A vibrant green side table on wheels features two tiers with playful scalloped edges, set against a backdrop of soft white curtains and light oak flooring. 
A row of clean, modern workstations features white desks equipped with angled task lamps and grey fabric swivel chairs over light wood floors.
News imagery
10 imagesUse HAY’s news imagery to present launches and product stories in their collection context.
A top-down product photo displays two cream-colored ceramic plates against a dusty pink background. 
Two deep burgundy modular sofas face each other in a bright, minimalist studio setting with off-white walls and concrete floors. 
A polished breakfast scene is arranged on a white tablecloth against a soft blue background. 
Three quilted velvet blankets in deep burgundy, navy blue, and forest green overlap diagonally across the frame. 
A four-panel grid displays a mid-century modern table lamp with a pleated drum shade and thin tripod legs against four distinct solid color backgrounds: sage… 
A low-profile, cream-colored modular sofa sits in a modern living room featuring a towering red brick wall and floor-to-ceiling windows. 
A vibrant orange framed art piece hangs centrally on a warm, plywood-paneled wall above a minimalist dining setting. 
A vertical product shot showcases six folded wooden chairs hanging in two neat rows on a stark white wall above a single unfolded light oak chair on a grey… 
A minimalist white table lamp with a hemispherical shade and a circular base stands against a textured olive green background. 
A vibrant red armchair and a long charcoal gray sofa face a small wooden coffee table in a minimalist, high-ceilinged loft.
Product imagery
177 imagesUse HAY’s product imagery to present its furniture, lighting and accessories in their own product and collection contexts.
Two sleek, matte black wooden folding chairs are staged against a gridded ochre-yellow tile wall and a forest green floor. 
A minimalist, high-angle lifestyle shot of a modern kitchen island with a brushed stainless steel finish and matching countertop. 
A vibrant green upholstered armchair and matching ottoman with slim black legs sit in a modern, sunlit interior with terrazzo flooring. 
A collection of slipcovered sofas and armchairs in various sizes and earthy tones are scattered across a neutral concrete floor against a plain white wall. 
A long, minimalist white bench rests against a wall with ornate off-white wainscoting and beadboard. 
A high-angle interior shot features black-stained oak furniture set against a sage green floor and muted daylight. 
A navy blue wooden dining chair with a matching fabric seat cushion is positioned next to a circular navy blue bistro table. 
A dark, round pedestal dining table is surrounded by four minimalist black chairs with brown wooden seats in a bright, modern interior. 
A muted teal, tufted leather sofa dominates this interior photograph, set against a dark radiator and windows with architectural views. 
A long, slim black horizontal pendant lamp floats above a minimalist wood conference table surrounded by four deep burgundy swivel chairs. 
A modern home office setup features a burgundy swivel chair with a distinct backrest cutout tucked into a slim, dark blue desk. 
A row of four minimalist tubular table frames in dark grey, light grey, and deep red are shown in a staggered, diagonal line against a stark white background. 
A vibrant kelly green folding chair with a perforated metal seat and backrest stands as a focal point against a sleek industrial background. 
A pale mint green and white mushroom-shaped portable lamp sits on a white, minimalist pedestal side table in a sunny garden. 
A set of matte black metal outdoor furniture sits on a light gravel path, featuring two slatted-back armchairs tucked into a square bistro table. 
Four white cantilevered slat chairs are arranged in a row on a narrow concrete ledge overlooking a calm body of water. 
A pristine white slat-style outdoor dining set, featuring a rectangular table and six matching armchairs, sits on a gravel path beside a reflecting pool. 
Five woven patio armchairs in a spectrum of cream, grey, terracotta, forest green, and black are lined up at the edge of a still garden pond, reflecting… 
A vertical lifestyle photograph features a minimalist outdoor dining set on a light wood deck, overlooking a dense, lush green forest. 
A symmetrical patio scene features two modern, beige-colored lounge chairs flanking a small matching side table with a metallic lantern. 
A square table and two matching chairs in a muted terracotta red stand out on a white concrete terrace by the water. 
A vertical photo captures a modern outdoor seating area featuring two light grey, wire-frame lounge chairs positioned around a small circular bistro table. 
A minimalist outdoor bench featuring two long red planks across a navy blue geometric frame sits on a tiled courtyard. 
A white metal slatted patio chair stands prominently on a concrete pedestal in a lush outdoor setting. 
A galvanized steel armchair with vertical slats stands prominently on a light stone patio. 
A terracotta-red metal lounge chair with a slatted, curved design sits on a lush green lawn, partially tucked under a matching slatted table. 
A deep olive green metal lounge chair with a distinctive slatted, rib-like design sits on a light grey stone-tiled path. 
A rust-colored metal slats bench sits poolside against a backdrop of light grey tiled walls and floor. 
A set of white slatted metal outdoor furniture, including six cantilevered armchairs and a long rectangular dining table, sits on a gravel patio beside a… 
A small, lit portable metal lantern with a conical shade sits atop a white pedestal table on a dusk-lit rooftop terrace. 
A terracotta-red PC Portable lamp and a clear glass pitcher set the scene on a pale grey, slatted metal outdoor coffee table and matching armchair. 
Two galvanized steel lounge chairs with slatted seats and frames sit side-by-side on a light gray tiled patio next to a swimming pool. 
A sleek, industrial-style silver metal slatted bench sits on a sun-drenched lawn beside a turquoise pool. 
A maroon metal lounge chair with a distinctive slatted design sits on a mossy brick patio, accompanied by a matching low ottoman in the foreground. 
A square olive green slatted metal side table sits on a sunny lawn, casting a distinct striped shadow on the grass. 
Two white, slatted metal chaise lounges sit side-by-side on a stone-tiled patio overlooking sparkling deep blue water. 
A long olive-green metal slat bench sits on a pebbled concrete deck beside an infinity pool with shimmering turquoise water. 
A light grey, slatted metal stool stands on a pebble-texture pool deck, holding a short glass of pink liquid with ice cubes. 
A set of slatted rust-red metal garden benches are arranged in a large circular formation on a sunlit green lawn. 
A circular, slatted metal bench in deep olive green sits on a bright concrete pier next to shimmering turquoise water. 
A high-angle photo features five black metal slatted benches arranged dynamically across a color-blocked tennis court with lavender and sage green sections. 
An olive green metal armchair with a matching slim seat cushion sits on a sun-dappled wooden deck. 
An olive green pedestal bistro table is flanked by two matching slatted-seat bar stools on a light stone mosaic path. 
A cream-colored outdoor lounge chair with a minimalist white metal frame sits on a lush green lawn. 
An olive green metal outdoor armchair features a matching quilted, olive green cushion with thick vertical padding. 
A sleek black outdoor chaise lounge cover is shown in an angled studio product shot against a light gray background. 
An olive green slatted metal bench is captured in a minimalist studio shot against a clean white background. 
A light oak round dining table and matching chairs are set under a large, white diamond-shaped paper lantern in a minimalist room. 
A dark, round wooden dining table surrounded by four matching olive-green upholstered chairs sits atop a blue and white checkered rug. 
A minimalist, sunlit dining room features a round dark wood table surrounded by four black-framed chairs with brown leather seats. 
A long, minimalist black wood dining table is surrounded by matching chairs with curved backs and dark leather seats in a bright, architectural space. 
A long light wood dining table is surrounded by eight minimalist chairs with forest green leather seats and backs. 
An oval light-wood dining table is the centerpiece of a modern interior, surrounded by four chrome-framed chairs with wire mesh seats and backs. 
A sleek, black rectangular desk sits in a modern, glass-walled office space featuring a green-upholstered swivel armchair and a distinctive orange table lamp. 
A large, white ribbed paper lantern hangs low over a black circular dining table surrounded by four forest green upholstered chairs with distinctive cutout… 
Vibrant teal perforated metal chairs with slim chrome frames are tucked around a light wood dining table. 
A light blue circular dining table with deep red legs is the focal point of this modernist indoor-outdoor dining space. 
A long, charcoal-black dining table is surrounded by six minimalist chairs with thin chrome frames and mesh seating in a serene, modern dining room. 
A pair of deep navy blue wooden chairs flank a matching round pedestal bistro table on a light herringbone wood floor. 
A minimalist dining scene features a black round table surrounded by three deep plum-colored wooden chairs and a matching stool. 
A large, white paper globe lantern hangs centrally over a round navy blue dining table in a minimalist, wood-clad room. 
A long grey-topped dining table with light wood legs is surrounded by six white shell-style chairs on a vibrant yellow floor. 
A large, white paper lantern globe hangs over a minimalist dining set on an airy wooden loft. 
A large, ribbed white paper globe lantern hangs over a long black dining table surrounded by matching black chairs in a modernist forest retreat. 
A striking faceted blue and grey pendant light hangs above a long wooden dining table set with white Result Chairs. 
A sunlit cafe patio features a round wooden bistro table paired with two modern industrial-style chairs on a stone-paved floor. 
Four cobalt blue chairs with black splayed legs surround a round, light wood dining table in a bright, modern room. 
A long light-wood dining table with navy A-frame legs is the centerpiece of this minimalist room with parquet flooring. 
A light wood, pill-shaped dining table is surrounded by three modern white molded chairs with wooden legs in a bright, minimalist room. 
A minimalist dining or conference set features a long, black rectangular table with Y-shaped metal legs and four matching dusty rose shell chairs. 
A minimalist dining scene features two dusty rose molded chairs with black four-spoke swivel bases flanking a round black pedestal table. 
A minimalist black rectangular table with angled legs dominates this clean product shot set against a textured, light gray concrete wall. 
A long, matte-black linear pendant light hangs over a minimalist white table and four tan chairs in a bright industrial studio. 
A minimalist cafe setting features three maroon stools with sculpted seats gathered around a matte gray circular table. 
A sleek matte black square table stands centrally on a light-toned wooden plank floor, featuring a tripod-style base with slim, branching legs. 
A minimalist living room setup features a low-profile, sand-colored linen sofa centered against a warm, vertical-grain plywood wall. 
A vibrant grass-green modular sofa featuring three tufted armless sections stands on a sunlit stone terrace. 
A low-profile, modular sage green sofa sits against a light-grained plywood accent wall and a neutral gray partition. 
A low-profile, modular periwinkle blue sofa sits against a minimalist off-white wall, accented by a square tan pillow and a vibrant orange pillow. 
A low-profile, modular tan fabric sofa with vertical channel tufting sits against a plain white wall. 
A vibrant, tangerine-orange tufted sofa is the focal point of this minimalist interior, set against expansive floor-to-ceiling windows revealing a lush green… 
A curved, deep blue upholstered loveseat with black wooden legs centers this interior shot, topped with a single light blue rectangular pillow. 
A minimalist living room setup features a black wooden armchair with cream cushions and a matching two-seater sofa with light grey upholstery and a natural… 
A light-filled minimalist living room features a long beige three-seater sofa and a dark green armchair, both with sleek chrome and black industrial frames. 
Two modern sofas, one a cream-colored low-back and the other a dusty mauve high-back, sit against a textured stone block wall in a wide architectural space. 
Three low-profile, modular lounge chairs are arranged against a stark white background, showcasing their olive green leather upholstery and distinctive… 
A minimalist dining or meeting area features four brown upholstered swivel chairs with distinctive rectangular backrest cutouts gathered around a matte black… 
A collection of modern minimalist tables in various heights and shapes are arranged in a playful, stacked composition against a white studio background. 
A light gray metal shelving unit with four wooden sliding cabinet doors at the base stands against a clean white wall in a minimalist interior. 
A tall, black wooden shelving unit stands centered against a stark white background. 
A sleek, minimalist office workstation is set against a stark white background. 
A warm lifestyle photograph features a row of modern cafe tables and chairs set against textured red brick and deep terracotta walls. 
Brand image 
A diverse collection of modern furniture and lighting is meticulously arranged across a stark, bright white studio floor. 
A modern, bright conference room is viewed through a glass wall with dark green trim. 
A pair of modern dining chairs with reddish-brown matte seats and backrests paired with light oak legs sit tucked under a matching round wooden table. 
Three identical light-wood chairs with tan leather seats are spaced evenly in a row against a warm, honey-toned wood-paneled wall. 
A textured navy blue armchair with a slipcover design sits at the center of this interior lifestyle photo. 
A light brown textured fabric loveseat sits against a solid, ochre-colored wall in a minimalist room. 
A low-profile, earth-toned chocolate brown fabric sofa sits centered against a minimalist cream-colored wall. 
A plush olive-green sofa anchored in a minimalist industrial space with smooth concrete walls and an exposed brick accent. 
A minimalist living space is defined by a large abstract charcoal scribble painting leaning against a white wall above low, built-in shelving packed with… 
A slipcovered sand-colored linen sofa with matching square pillows sits against a warm, wood-paneled wall featuring an abstract vertical stripe painting in… 
Six folded wooden chairs hang in two neat rows of three against a stark white wall, showcasing a minimalist and functional design. 
Two matte black wooden folding chairs are showcased against a wall of small, mustard-yellow grid tiles. 
A close-up studio photograph of two minimalist wooden stools, one in black and one in light natural oak, positioned against a background of small tan squares. 
A set of four white, high-legged bar stools with cream upholstered seats are arranged around a matching white rectangular table. 
Two light oak bar stools with distinctive curved backrests and blocky legs stand before a sleek, brushed stainless steel kitchen island. 
A close-up studio shot features two minimalist wooden chairs with sculptural, chunky legs and curved, rounded backrests. 
A low-profile, modular two-seater sofa in a muted slate blue fabric sits at a three-quarter angle against a light gray background. 
A minimalist, low-profile modular sofa is upholstered in cream-colored fabric and floats against a neutral gray background. 
A light grey, modular sectional sofa is presented in a studio product shot against a solid, pale neutral background. 
A forest green three-seater modular sofa is angled slightly to the right against a plain, light grey background. 
A long, modular olive green sofa sits centered against a backdrop of vertical warm wood paneling in a spacious, high-ceilinged room. 
A low-profile modular sofa upholstered in a mossy olive-green fabric is presented in a studio product shot against a light gray background. 
A square, block-like ottoman upholstered in olive green textured fabric sits at a three-quarter angle. 
A minimalist product shot features eight square Tray Tables arranged in a staggered formation on a clean white surface. 
A plush lounge chair upholstered in dark brown, textured sheepskin sits on a concrete floor against a minimalist architectural background. 
A light wood modular stool is balanced precariously at a diagonal angle atop an identical black-painted wooden stool. 
A trio of minimalist, round metal side tables in yellow, pale grey, and deep burgundy are arranged in a staggered line on a smooth concrete floor. 
A vibrant jade-green metal bar cart features two scalloped-edge trays and sits on small black casters against a stone-tiled floor. 
A round, dark wood coffee table with four thick, curved legs sits on a plush white rug, holding a green French press and a mint-colored mug. 
A clean, white minimalist mobile office pedestal is positioned under a white desk on light wood flooring. 
A vibrant red, tripod-base side table with a matte finish stands as the focal point against a warm tan wall. 
A square wooden coffee table with a ribbed glass top holds two stacks of books, anchored by an olive green leather tufted sofa in a brutalist interior. 
A square, cream-colored coffee table with rebar-textured legs sits atop a vibrant red-and-white nubby rug in a bright living room. 
Four white taper candles in sculptural chrome holders sit atop a circular marble-top side table with industrial rebar legs. 
A dusty blue tufted leather sofa anchors this bright living room scene, paired with a vibrant red wooden side table holding a glass of water and books. 
A precarious stack of minimalist, colorful metal side tables with tripod legs and hooked handles creates a playful vertical sculpture against a stark white… 
A minimalist white side table with a circular top and an arched carrying handle stands prominently in a bright, modern interior. 
A light wood tripod side table with a thin circular top sits on a gray floor next to a white nubby-textured boucle armchair. 
A flat-lay product studio shot features a collection of minimalist outdoor gear arranged neatly against a neutral gray background. 
Seven geometric sun umbrellas with bold, hexagonal patterns in maroon, forest green, ochre, and cream are arranged in a staggered line across a sandy beach. 
A tall stack of two gridded quilted pillows in burgundy and navy sits against a light wood wall, while a third green pillow rests on a matching navy gridded… 
A teal green grid-patterned pillow and a deep burgundy pinstriped pillow rest together against a warm, light-wood headboard. 
A vertical product photograph featuring two stacks of linen throw pillows in a minimalist, warm-toned studio. 
A vertical stack of five square, textured linen pillows is balanced atop a dark wood stool. 
A vertical stack of four oversized, rectangular fabric floor cushions stands against a plain white wall on a dark concrete floor. 
A tall stack of six textured bouclé throw pillows is balanced atop a light blue, four-legged stool. 
A square, cream-colored HAY throw pillow with a dense, oatmeal-flecked texture sits propped in the corner of a deep plum-colored boucle armchair. 
A vertical stack of neatly folded linen textiles creates a vibrant color palette ranging from lilac and emerald green at the top to deep ochre and olive at… 
A close-up studio shot features two square pillows with central tufted buttons resting on an olive green modular sofa. 
A well-lit sunroom features square floor cushions in shades of charcoal, emerald green, and light blue arranged on light wood flooring. 
A monochromatic close-up studio shot features a square dusty rose throw pillow centered against a matching upholstered sofa and high backrest. 
A square, cream-colored bouclé throw pillow sits centered on the backrest of a tan, quilted linen sofa. 
Two rectangular color-blocked throw pillows rest on a low-profile, textured brown sofa in a modern living room. 
A low-profile daybed upholstered in textured white boucl fabrics sits against a white cinder block wall in a modern, minimalist interior. 
Four striped wool throws overlap in a geometric collage, showcasing a palette of plum, cornflower blue, golden yellow, and cool grey. 
A vertical stack of four thick, fringed wool blankets in mint green, light blue, deep purple, and dark forest green rests precariously on a simple… 
A sculptural, silver wire dish rack with high, wavy peaks holds two pale grey ceramic plates and two clear drinking glasses on a white marble countertop. 
A vertical product shot features a collection of minimalist, modular glass teaware with playful, solid-colored handles and lids. 
A close-up studio shot features two Arcs salt and pepper mills standing on a reflective metallic surface against a cream-colored tiled wall. 
A vertical stack of three elegant, short-stemmed glass coupes towers beside a single stemless glass filled with a sparkling light amber cocktail and a… 
A still-life product shot featuring three geometric HAY storage tins on a brushed metal surface. 
Three clear drinking glasses are placed upside down on a blue and white striped waffle-weave kitchen towel, which is laid over a deep reddish-brown surface. 
A vibrant still-life photograph features a tall stack of glossy ceramic plates in white, light blue, and sage green, topped with a single red heirloom tomato. 
Two sleek, matte black minimalist cordless lamps of differing heights stand on a silver circular cafe table. 
A mint-green, dome-shaped glass table lamp rests on a clean white surface with an integrated oak frame. 
Four small, mushroom-shaped portable lamps with glowing white shades and pill-shaped bases are arranged in a row along a textured stone pool edge. 
Three mushroom-shaped portable lamps in dusty blue, sage green, and tan sit among fuzzy silver-green lamb's ear leaves and a pink coneflower. 
A glossy, bright red mushroom-shaped lamp sits on a checkerboard tiled surface of dark green and cream. 
A bell-shaped portable outdoor lamp with a wide cream-colored shade and a stainless steel handle stands prominently on a textured stone pedestal. 
Two trapezoidal pendant lights with glowing white fabric shades hang at staggered heights against a neutral, off-white wall. 
A minimalist pendant light features a wide, brushed aluminum conical shade suspended by three slender black cords. 
Four identical conical pendant lamps hang in a straight horizontal row from thin black cords against a neutral white wall. 
A large, asymmetrical pendant lamp made of glossy white blown glass hangs from a thin dark green cord. 
A circular, white dome-shaped sconce light is mounted against a wall of small, square terracotta-colored tiles. 
A white, cigar-shaped George Nelson Bubble Lamp with vertical ribbing hangs as a central focal point in a modern living space. 
A ribbed glass pendant lamp with a matte white cap hangs centered against a background of matte terracotta square tiles. 
A light-filled kitchen or utility room features white tiled walls and countertops contrasted by a pale yellow upper wall. 
A modern brushed silver chandelier features a cluster of looping, tubular arms that sweep upwards and outwards to support twelve small, glowing white glass… 
A vibrant yellow, pleated fan-shaped ceiling light provides a pop of color against teal-blue built-in cabinetry and walls. 
A long, black rectangular conference table is surrounded by four light-colored wooden chairs in a minimalist, sunlit office space. 
A vibrant interior photograph features a dark forest-green wall contrasting against an orange textured bench and a light wood dining table. 
A long, matte black pendant light hangs horizontally over a minimalist wooden conference table in a modern office space. 
A black, matte bell-shaped pendant lamp hangs centrally from a thin black cord in a minimalist interior. 
A white, dome-shaped pendant light hangs centrally over a light wood cafe table against a backdrop of warm wooden window shutters.
Sustainability imagery
8 imagesUse HAY’s sustainability imagery to support communications about the brand’s materials, certifications and environmental initiatives.
A surreal monochrome product shot features a white front-loading washing machine appearing to disintegrate from right to left. 
A sleek white bucket chair with curved wooden legs stands as the central focus of this studio product shot. 
A close-up photograph focuses on a stack of unfinished light-wood chair frames, showcasing the smooth curves of bent plywood. 
A cream-colored lounge chair with a distinct grid-patterned quilted seat is the focal point of this studio product shot. 
Three light-toned wooden chairs with thick, rounded rectangular legs and circular seats are displayed against a stark white background. 
A cream-colored upholstered armchair stands firmly on four light wood legs, while an identical chair in vibrant forest green leans precariously against its… 
A woman with blonde hair in a high ponytail walks away from the camera down a set of weathered wooden garden stairs. 
A high-angle photo features a white minimalist metal chair and matching square side table, both perforated with a grid of circular holes, sitting on a pale…
Designer imagery
82 imagesUse HAY’s designer portraits to support stories about its international design community and collaborations.
A striking black-and-white portrait of a woman with long hair leaning against a textured stone pillar. 
A striking portrait of a young woman with warm brown hair and a neutral expression, leaning her chin on her hand atop a large, textured grey lampshade with… 
A black-and-white studio headshot of a bald man wearing thin, round wire-rimmed glasses and a dark crewneck t-shirt. 
A close-up, black and white portrait of a man with short, wavy hair and a serious, direct expression. 
Two men in a workshop lean over a table cluttered with design materials, including color swatches and a small white furniture model. 
A vibrant, oversized monkey mask made of coiled, colorful rope is worn by a person in a white button-down shirt against a plain grey background. 
A group portrait of three middle-aged men standing against a white tiled wall in a casual studio setting. 
A wide-angle, symmetrical photograph features six people spaced out across three levels of concrete balconies on a brutalist-style grey building. 
In this high-contrast black and white photograph, a man with thick, round-rimmed glasses stares directly at the camera with a neutral, serious expression. 
A medium black and white portrait of a middle-aged man with a short beard and side-swept hair leaning over a desk. 
A high-angle photo features a smiling man with a red beard sitting on a bright blue mesh chair outdoors. 
A man with dark hair and a beard smiles thoughtfully while sketching with a black marker in a notebook. 
A medium close-up studio portrait of a woman with salt-and-pepper curly hair looking directly at the camera with a neutral, steady expression. 
A smiling blonde woman in a cream polo with a dark green collar leans over a white table, holding a small white fluted cup. 
A man and a woman in all-black attire pose in a minimalist studio alongside a large, white vertical partition. 
A black and white close-up headshot of a man with light-colored eyes and short, styled hair swept to one side. 
A man in a navy sweater and cuffed jeans stands relaxed amidst three minimalist chairs on a stark white studio background. 
Two men sit side-by-side on a tan speckled sofa with a bright red base against a stark white background. 
A centered, medium-close-up headshot of a young man with thick, wavy dark hair and dark eyes looking directly at the camera with a subtle, closed-mouth smile. 
A man and a woman pose in a sunlit, artistic studio space anchored by a vibrant royal blue, channel-tufted sofa. 
A woman with short, dark bangs and a textured brown blazer sits at a vibrant blue desk, looking directly at the camera with a calm expression. 
A high-contrast black and white medium shot of a man with messy curly hair, a salt-and-pepper beard, and thin-rimmed glasses. 
A head-and-shoulders portrait of a man with messy bleached-blonde hair and light stubble, looking directly at the camera with a neutral expression. 
A grainy black-and-white candid photo of a man leaning forward over a drafting table with a slight, knowing smile. 
A profile-view black and white photograph captures an older man with glasses speaking into a handheld microphone. 
A minimalist studio shot features several Result Chairs scattered across a polished gray concrete floor in an industrial space. 
A medium studio portrait features a man with a beard and round glasses looking off-camera, standing next to a woman with blue eyes looking forward. 
A square black-and-white portrait captures a middle-aged man with a playful, smirking expression leaning over the back of a white chair. 
A focused, middle-aged man in a suit jacket and tie leans over a detailed architectural model of a modern, multi-level house. 
A middle-aged man with salt-and-pepper hair and a short beard sits in a studio-like setting, gazing pensively to the right. 
Two men stand confidently in a bright, minimalist studio surrounded by modern industrial furniture. 
A high-contrast, black and white portrait of a middle-aged man with short hair and light stubble, positioned against a plain, light background. 
A smiling blonde woman sits on a metal street bench in front of a shop window, holding a fluffy white Pomeranian dog. 
A black-and-white studio portrait features a woman with shoulder-length dark hair tucked behind her ears, looking directly at the camera with a subtle,… 
A minimalist studio portrait features two men surrounded by light wood and black modern furniture against a bright white backdrop. 
A high-contrast black and white square portrait of a middle-aged man with short, graying hair and glasses perched on his head. 
A head-on medium portrait of a woman with dark hair and a neutral expression, wearing a charcoal blazer over a grey top and a mustard-yellow scarf with thin… 
A high-contrast, black-and-white headshot of an East Asian man with thick, voluminous black hair and a light beard. 
A medium portrait of a smiling man with short hair in a grey and blue striped t-shirt standing in a glassblowing workshop. 
A medium close-up portrait shows a man with dark hair and a light beard, smiling warmly at the camera. 
A black and white portrait features a man with short, curly hair and a trimmed beard looking off to the side with a slight, contemplative smile. 
A man in a navy blue sweater leans against a light-grained plywood wall, gazing directly at the camera with a neutral expression. 
A man in a dark navy t-shirt and trousers sits on a green upholstered ottoman in a well-lit workshop, his hands clasped as he looks toward the camera with a… 
A medium portrait of a middle-aged man with salt-and-pepper hair and a light beard, looking directly at the camera with a calm, neutral expression. 
A man in dark casual clothing stands with his arms crossed next to a light wood workbench featuring a geometric, interlocking stool prototype. 
A close-up portrait of a woman with long, dark brown hair and a neutral, contemplative expression looking directly at the camera. 
A focused man wearing round wire-rimmed glasses, a dark overshirt, and a white t-shirt sits at a wooden desk cluttered with design sketches and pens. 
A black-and-white waist-up portrait of an older man with a white goatee and glasses, seated on a dark wooden chair. 
A high-contrast black and white portrait features two men in black shirts against a stark white background. 
A bright, high-key headshot of a smiling woman with light brown hair pulled back in a ponytail, freckles, and blue eyes. 
A woman with dark hair, wearing an oversized blue and white pinstriped shirt, looks down thoughtfully as she arranges vibrant tulips in a red and white… 
A man in a grey sweater and black pants stands beside a woman in a navy sweater and dark jeans seated on a wooden chair within a bright design studio. 
A high-contrast, black-and-white portrait captures a man with a salt-and-pepper goatee and a receding hairline looking directly at the camera with a neutral,… 
A man in a black baseball cap, yellow ribbed sweater, and black utility jacket sits on a red stool against a seamless white background. 
A bearded man in a white t-shirt and dark trousers sits with one leg crossed on a white stool, looking directly at the camera with a calm expression. 
A younger man in a white t-shirt and black cap assists an older, bearded man in a blue sweater as they tilt a modern navy blue armchair. 
A medium portrait shot of a young man with a buzz cut and a faint smile, looking directly at the camera. 
A medium shot of a man with dark hair and light stubble posing with his arms crossed against a solid black background. 
A woman and man sit side-by-side at a matte blue table against a stark white background, looking directly at the camera with neutral expressions. 
A medium close-up, professionally lit portrait of a middle-aged East Asian man with salt-and-pepper hair, looking directly at the camera with a neutral… 
A striking black-and-white headshot features a middle-aged man with a solemn, direct gaze and light hair slicked back from his high forehead. 
A headshot-style portrait of a bald man with light stubble smiling gently at the camera. 
A man with a full dark beard and light blue eyes stands in a white-walled studio, gazing directly at the camera with a neutral expression. 
A man with short brown hair and a light beard smiles warmly, resting his chin on his hand as he looks toward the camera. 
A close-up black and white portrait features a man with a receding hairline and a slight, knowing smirk. 
A high-contrast black and white portrait of a man with a mustache and glasses, standing with his hands on his hips. 
A man stands thoughtfully with his hand to his chin next to a chaotic, towering sculpture of tangled, galvanized metal slat chairs. 
A black and white studio portrait features two men with serious expressions positioned around contemporary slatted metal furniture. 
Two men stand side-by-side in a medium shot against a flat, neutral grey-white wall. 
A headshot-style portrait of a man with dark, wavy hair and a furrowed brow, looking directly at the camera with a serious expression. 
A medium shot of a man and a woman in white button-up shirts posing against a light beige pegboard wall. 
In this minimalist black and white portrait, a man with glasses and a light mustache sits at a dark desk with his arms crossed. 
Two men stand side-by-side in a well-lit woodworking studio, posing with neutral expressions for a full-body portrait. 
A medium outdoor shot features a man and a woman standing side-by-side against a bright, white-painted brick wall. 
A man in a dark navy baseball cap and matching zip-up jacket sits on a minimalist grey bench, looking directly at the camera with a subtle smirk. 
A medium-shot portrait shows a middle-aged man with salt-and-pepper hair and blue eyes, wearing a black blazer over a black sweater. 
A striking black and white close-up portrait of a man with wavy hair and light stubble looking directly into the lens. 
A medium studio portrait of a middle-aged man with short brown hair, wearing a navy blue overshirt over a white t-shirt. 
A close-up portrait of a man with blue eyes and a light beard, smiling subtly at the camera. 
A close-up portrait shows a light-skinned woman with long, sandy-blonde hair tucked behind one ear, looking slightly off-camera with a neutral, thoughtful… 
A man and a woman pose in an artful studio against a large, textured abstract wall hanging splashed with vibrant greens, reds, and purples. 
A medium-shot black and white vintage photograph captures a middle-aged man in a suit and tie concentrated on writing at his desk.
More from the Brand Skill
Design principles
Design for everyday use, with function and a fresh point of view. HAY’s products address the objects of daily life, from small accessories to furniture, and are intended to work across a range of personal and professional environments.
Draw inspiration from art, architecture and fashion: value originality, consider the context in which an object is used, and respond to contemporary culture. Keep the result approachable and relevant to a wide audience.
For product and sustainability claims, use precise language. HAY describes specific practices such as using recycled content where possible, FSC-certified wood and bio-based foam; do not turn these examples into broader unqualified claims.
Download Hay’s Brand Skill
A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Hay’s guidelines. It starts at SKILL.md, which points to the right file for each task.
It has the guidance, 323 images and the logos. The font files belong to HAY ApS, so they’re left out.
Download the Brand SkillZIP, 33.0 MB
hay-brand-skill/
├ SKILL.md
├ README.md
├ references/
│ ├ brand-marks.md
│ ├ colors.md
│ ├ design-principles.md
│ ├ dos-and-donts.md
│ ├ typography.md
│ ├ brand-world-imagery.md
│ ├ inspiration-imagery.md
│ ├ news-imagery.md
│ ├ product-imagery.md
│ ├ voice.md
│ ├ sustainability-imagery.md
│ └ designer-imagery.md
└ assets/
├ images/
└ logos/
Rainbrand’s Brand Agent built this Brand Skill from hay.com on 30 Oct 2026. It isn’t Hay’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.
Hay and its logos are trademarks of HAY ApS. Rainbrand isn’t affiliated with or endorsed by HAY ApS.
Make one for
your brand.
Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date.
- 1
Open the Rainbrand plugin and add it.
Open Rainbrand plugin (opens in a new tab) - 2
Connect your Rainbrand account when asked. It works in ChatGPT and in Codex.
- 1
Open the Rainbrand connector in Claude and add it.
Open Rainbrand connector (opens in a new tab) - 2
Select Connect, then sign in to Rainbrand.
You can also install the Rainbrand Skill (opens in a new tab) or the plugin (downloads in a new tab).
- 1
Add Rainbrand's plugin marketplace in your terminal.
claude plugin marketplace add rainbrandai/rainbrand-skills - 2
Install the Rainbrand plugin, including its Skill and MCP connection.
claude plugin install rainbrand@rainbrand - 3
Start a new Claude Code session, then use /mcp to sign in to Rainbrand.
You can also connect with MCP (opens in a new tab) or install the Rainbrand Skill (opens in a new tab).
- 1
Add Rainbrand to ~/.cursor/mcp.json.
{ "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } - 2
Sign in from the Cursor CLI.
agent mcp login rainbrand
You can also install the Rainbrand Skill (opens in a new tab) or the plugin (downloads in a new tab).
- 1
Create an API key in your account settings, then list your brands.
curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY"
Integrating Rainbrand into your app? Read the API docs (opens in a new tab).
More brand guidelines
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IKEA brand guidelinesHome and living
The brand layer for agents
Rainbrand builds and maintains shared brand context for your agents and products
