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(Brand guidelines) // Food and drink

Ghia brand
guidelines

Ghia’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from drinkghia.com.

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About Ghia

Ghia is a spirits-free apéritif and spritz brand inspired by Mediterranean aperitivo: bright, botanical drinks made for savoring and sharing. Its identity pairs distinctive product packaging and expressive illustration with a playful, polished voice that celebrates good company, flavor, and the ritual of a drink without alcohol.

Use Ghia’s script wordmark as the main logo, in burgundy on cream and other light backgrounds. The triangle badge, the wordmark in cream on a burgundy triangle, is the compact mark. Preserve the original artwork and proportions; don’t redraw, distort or replace it with styled text, and leave enough space around it to stay distinct from product photography and banners.

Ghia colors

  • Burgundy

    Signature color: logo, headlines and text

    HEX
    RGB

  • Cream

    Backgrounds, and the wordmark on burgundy

    HEX
    RGB

  • Pink

    Buttons and accents

    HEX
    RGB

  • Yellow

    Product tags and highlights

    HEX
    RGB

  • Soft blue

    Announcement bar and gift accents

    HEX
    RGB

Ghia fonts

  • FHA Condensed French NC

    Headings · 400

  • Vevey

    Body and supporting headings · 400

Font names only. The Brand Skill download doesn’t include font files.

Ghia’s voice

Write with warmth, confidence, and a knowing wink. Ghia sounds sociable and inviting, never clinical or preachy. Let the drink’s bitterness, citrus, florals, spice, and bubbles do the descriptive work; pair sensory detail with the relaxed pleasure of a shared ritual. Keep the language polished but conversational, and use wordplay sparingly for a playful lift.

Use short, vivid lines and an occasional unexpected turn of phrase.

Describe the experience as a good time with clarity and presence: keep the aperitivo ritual, leave the alcohol behind. Ghia’s founder story draws on Mediterranean summers, togetherness, simple pleasures, and memorable evenings.

Use accurate, product-specific language for alcohol, ingredients, sugar, servings, and pack contents. Do not turn product descriptions into medical or therapeutic promises.

  • “All of the spirit, none of the booze”
  • “The glass in your hand, the bitter first sip, the feeling of the day letting go”
  • “Crack it open, turn on the music, taste the bite, enjoy the night”
  • “Vibrant, fresh, and satisfyingly bitter. Just add bubbles”
  • “We’re booze free, but our emails are intoxicating”

Dos and don’ts

Do

  • Use the burgundy script wordmark, the core burgundy, cream and pink palette, and the brand typefaces consistently.
  • Make the language sensory, sociable, and lightly playful; evoke botanical complexity, bright citrus, a satisfyingly bitter finish, music, and time together.
  • Present the drinks as spirits-free while preserving the pleasure and ritual of aperitivo.
  • Describe the specific product accurately, using its own approved ingredient, serving, alcohol, and sugar details.

Don’t

  • Don’t replace Ghia’s marks with typed approximations or alter their proportions.
  • Don’t make the brand feel clinical, generic, or focused on deprivation; center flavor, ritual, and connection instead.
  • Don’t describe the drinks as alcoholic or imply that alcohol is needed for an elevated social experience.
  • Don’t make unsupported health or therapeutic claims, or apply one product’s nutrition facts to another.

Ghia imagery

145 images from drinkghia.com, in 5 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Illustration

1 image

Ghia’s illustrations add character and a touch of surreal humor to product education. Use expressive, simple forms with a handcrafted feel, drawing on aperitivo culture, drinks, botanicals, and playful faces. Keep illustration supportive of the product story rather than overly decorative.

  • A deep burgundy silhouette of a tall, narrow bottle with a uniquely scalloped or ridged texture along its sides.

Packaging and objects

18 images

Ghia’s packaging is bold and flavor-coded, with distinctive bottles, cans, boxes, and considered details. Preserve the actual package design in creative work. Brand objects extend the same playful, design-conscious identity into glassware, gifts, apparel, and everyday accessories.

  • Four condensation-covered cans of Ghia non-alcoholic spritz are precariously stacked horizontally on a stark white background.
  • Three cans of Ghia non-alcoholic aperitifs are stacked in a pyramid shape against a stark black background.
  • Three Ghia aperitif cans are stacked in a pyramid against a deep black backdrop, illuminated by sharp, sparkling highlights on their silver rims.
  • Three slim silver cans of Ghia non-alcoholic aperitif are stacked in a pyramid against a pitch-black background.
  • A vertical stack of Ghia Le Spritz beverage cans is set against a stark black background with dramatic starburst highlights.
  • A maroon, vintage-style soccer jersey with cream accents and thin black pinstripes is displayed floating next to two stacked boxes of Ghia Le Spritz Blood…
  • Two decorative martini-style glasses filled with a bubbly, dark red liquid and overflowing with clear ice cubes are centered against a pitch-black background.
  • Two glass cans half-filled with a deep ruby-red liquid sit side-by-side against a stark black background.
  • A deep forest green puzzle box stands angled on a reflective black surface, showcasing a central image of a tall, rustic tiered cake.
  • A flat lay studio shot of the back of a plain white t-shirt featuring a colorful graphic of four distinct cocktails in glassware, including a martini with an…
  • A matte silver metal bottle opener shaped like a smiling, dapper man in a hat and suit, titled slightly to the right against a solid black background.
  • A clear, reusable plastic water bottle with a grey screw-top lid and attached carry loop stands vertically against a solid black background.
  • A tiered fan of five digital gift cards for Ghia, ranging in colors from light blue and yellow to cream, periwinkle, and pink against a solid black background.
  • A vertical, oversized capsule-shaped container stands upright against a pitch-black background, featuring a glossy cream top and a deep crimson red bottom.
  • A marble-patterned pearl hair claw clip with the word "Ghia" written in sparkling dark pink rhinestones across its center.
  • A collection of Ghia spritz and soda cans is stacked dynamically next to a large maroon puzzle box labeled 'NOSTALGHIA'.
  • A maroon, vintage-style short-sleeved soccer jersey features vertical black pinstripes and a cream-colored collared V-neck.
  • A rectangular ceramic ashtray with a glossy white base and bold red accents is centered against a dark, reflective black background.

Product photography

65 images

Ghia product photography makes the package the hero. Show bottles and cans clearly, with the label facing forward; pair them with poured drinks, ice, bubbles, citrus, herbs, or a suitable garnish when the scene calls for it. The image range includes clean product views, glossy dark still lifes, flavor assortments, serving moments, and product comparisons.

Use flavor-specific packaging as a useful visual cue, and preserve the package’s actual colors and design. In serving scenes, keep the drink appetizing and social: Ghia appears in glasses with ice, bubbles, fruit, or herbs, often in a relaxed aperitivo or meal setting.

  • A high-contrast product photo features a tall, vertical grid of colorful Ghia beverage cans stacked four high and four wide, adjacent to two rounded glass…
  • A bottle of Ghia non-alcoholic apéritif, filled with a deep ruby-red liquid, is centered against a stark black background.
  • A stack of five colorful Ghia soda cans is dramatically lit against a solid black background.
  • A bottle of deep red Ghia non-alcoholic aperitif with a ribbed texture and turquoise label stands beside a white book titled 'RIVIERA' in bold gold font.
  • A vintage film photograph captures a smiling toddler in bright orange overalls seated next to a woman with dark hair at a dining table.
  • A single hand with manicured nails grips a ribbed glass bottle of Ghia Non-Alcoholic Apéritif against a stark white background.
  • Two ribbed glass bottles of Ghia non-alcoholic aperitif stand side-by-side against a stark black background, with their rounded caps gleaming under bright…
  • Four Ghia non-alcoholic aperitif cans are stacked in a tower against a dark, reflective floor and black background.
  • A vertical stack of twelve Ghia non-alcoholic drink cans in blue, green, and burgundy shades stands against a stark black background, flanked by a single…
  • Four metallic silver cans of Ghia Soda are stacked and tilted against a stark black background, illuminated by a glowing halo effect.
  • Four silver and red cans of Ghia Ginger non-alcoholic aperitif are arranged in a dynamic stack against a deep black background.
  • Four metallic cans of Ghia aperitif are stacked in a 2x2 grid against a stark black background, with the top-left green can tilted at a precarious angle.
  • Four silver and periwinkle blue Ghia "BLOOD ORANGE" cans are arranged in a sculptural stack against a stark black background.
  • A stack of four Ghia 'Lime & Salt' aperitif cans glows against a stark black background, with bright starburst light glinting off their silver rims.
  • Four cans of Ghia Sumac & Chili Le Sprit are stacked against a pitch-black background, with the top-left can tilted at a precarious 45-degree angle.
  • A deep burgundy Ghia aperitif bottle glows against a stark black background, illuminated by a brilliant starburst flare at the neck.
  • A tall, shimmering tower of sixteen Ghia cans in assorted flavors like 'Ginger,' 'Lime & Salt,' and 'Sumac & Chili' stands against a stark black background.
  • A trio of dark red Ghia non-alcoholic aperitif bottles stands centered against a deep black background, highlighted by dramatic starburst lens flares on…
  • A vibrant red Ghia non-alcoholic spirit bottle and a matching gift box with a glowing 'Ghia' logo stand against a deep black backdrop.
  • A glowing Ghia gift set is showcased in a dramatic studio shot against a deep black background with crisp reflections.
  • A deep red Ghia aperitif bottle with a round wood stopper and a pale blue triangular label stands against a solid black background.
  • Two identical glass bottles of Ghia Le Fizz aperitif stand side-by-side against a stark black background with a subtle reflection underneath.
  • A tall, four-by-four grid of Ghia non-alcoholic aperitif cans towers over a single glass bottle of red 'Le Fizz' Ghia against a black background.
  • A bottle of Ghia Le Fizz non-alcoholic aperitif stands tall next to two small, stylized martini-style glasses against a solid black background.
  • A large, glossy, pill-shaped canister in cream and burgundy sits next to a glass bottle of Ghia Le Fizz non-alcoholic aperitif.
  • A whole, raw sea bream rests centered on an oval silver platter against a plain cream background.
  • A close-up, top-down photograph shows a hand reaching into a container of clear ice cubes to grab a silver Ghia Le Spritz can.
  • Two ribbed glass bottles of Ghia non-alcoholic ap ritif lean together against a clean white background, one upright with a pink label and the other tilted…
  • A vibrant pink liquid pours from a metal cocktail shaker into a conical martini glass filled with large, translucent ice cubes.
  • A vibrant, macro photograph of a carbonated red liquid, likely a soda or sparkling beverage.
  • A ribbed glass bottle of Ghia non-alcoholic aperitif, filled with a deep ruby-red liquid, stands next to a matching short, heavy-bottomed glass on a…
  • A bottle of Ghia Non-Alcoholic Apéritif with a unique ribbed glass texture and a rounded brown cork stands next to a vibrant red cocktail.
  • Two ribbed glass bottles of Ghia non-alcoholic aperitif stand prominently on a white-clothed table against a stark black background.
  • Two ribbed glass bottles of Ghia non-alcoholic aperitif stand side-by-side on a white tablecloth against a stark black background.
  • A close-up studio shot of a sparkling deep red cocktail in a highball glass against a stark white background.
  • A stream of deep red, bubbly liquid pours into a sculptural glass with a bulbous stem, creating a pinkish foam.
  • A tall, orderly wall of colorful Ghia cans in various flavors like Lime & Salt and Ginger is stacked against a dark, moody background with subtle starburst…
  • A vertical stack of six dessert glasses arranged in a pyramid overflows with a vibrant, frozen red slushy mixture against a solid black background.
  • A close-up studio shot highlights a red metal bottle cap bearing a white triangle with the scripted logo "Ghia" against a solid vibrant orange backdrop.
  • A close-up product shot features the top of a chilled, condensation-covered glass bottle against a solid orange background.
  • A close-up studio photograph features a hand reaching into a container of water and ice to grab a tilted silver can of Ghia Le Spritz Soda.
  • Four metallic Ghia beverage cans in red, magenta, yellow, and green are stacked vertically against a black background, each tilted slightly with a shimmering…
  • A vibrant graphic with a bubbly, ruby-red liquid background features a dark plum banner at the top reading 'WHEN TO ENJOY:' in bold white serif text.
  • A single Ghia soda can glows dramatically against a solid black backdrop, highlighted by a sharp white starburst of light on its rim.
  • A single silver can of Ghia Soda with a bold maroon label stands next to its light grey cardboard 12-pack against a stark black background.
  • Eight Ghia non-alcoholic aperitif cans are stacked in a precise pyramid against a soft, neutral gray background.
  • A pyramid of Ghia non-alcoholic drink cans features a top-most yellow Sumac & Chili can balanced precariously on a stack of seven others.
  • A close-up, high-angle photograph captures a vibrant pink liquid being poured into a clear cocktail glass filled with large ice cubes.
  • A flat-lay product shot features several colorful Ghia Le Spritz beverage cans scattered across a matte black surface.
  • A high-angle product shot features several Ghia Le Spritz beverage cans in earthy tones of orange, forest green, burgundy, and pale yellow scattered across a…
  • A bottle of Ghia non-alcoholic aperitif stands next to two specialty glasses filled with a bubbly dark red liquid and ice, all set against a stark black…
  • A vertical stack of sixteen silver Ghia beverage cans creates a monolithic background for a large glass bottle of Le Fizz and a textured red bottle of Ghia…
  • A single silver Ghia Le Spritz Blood Orange can glows dramatically against a solid black background, with a bright starburst reflection glinting off the top…
  • A single silver can of Ghia Le Spritz Blood Orange stands beside its cream-colored four-pack box against a stark black background.
  • A single Ghia aluminum can sits centered against a solid black backdrop, glowing with a bright starburst highlight on its silver rim.
  • A single silver can and a yellow cardboard four-pack of Ghia Lime & Salt non-alcoholic spritz are staged against a deep black background.
  • A single silver can of Ghia Ginger non-alcoholic aperitif stands centered against a deep black background, its metallic surface catching a bright, starry…
  • A single silver can of Ghia Le Spritz Ginger stands illuminated by a lens flare against a stark black background, positioned next to its cream-colored…
  • A single silver Ghia Le Spritz can stands centered against a deep black background, casting a subtle reflection below.
  • A single silver Ghia can with a yellow label sits next to its maroon four-pack box, both glowing under a dramatic spotlight against a black background.
  • Two stylized, scalloped bottle silhouettes in deep burgundy and navy blue sit side-by-side on a cream background.
  • Two ribbed glass bottles of Ghia non-alcoholic aperitif stand on a reflective surface next to matching cocktails.
  • A ribbed glass bottle of Ghia non-alcoholic aperitif stands next to a stemless cocktail glass filled with a deep ruby-red liquid over ice.
  • A vibrant red carbonated drink with bubbles fills a glass, featuring a whole, fresh strawberry and large ice cubes.
  • An extreme close-up photo captures a vibrant red berry-colored liquid being poured into a condensation-covered glass filled with ice and a whole, fresh…

Product information imagery

22 images

When product education is needed, retain Ghia’s own product panels and branded explanatory graphics as useful visual assets. These include ingredients, nutrition facts, comparison panels, serving guidance, flavor descriptions, and “when to enjoy” graphics. Keep text and packaging legible; do not invent or alter product facts.

  • A textured glass bottle of Ghia non-alcoholic aperitif, filled with deep amber liquid, is positioned on the left against a soft grey backdrop.
  • A minimalist graphic compares the nutritional content of Ghia Original Apéritif against a Negroni using two stylized bottle silhouettes.
  • A clean graphic layout displays a beverage's 'Nutrition Facts' and 'INGREDIENTS' side-by-side against a pale teal background.
  • A minimalist, burgundy-colored graphic of a bunch of grapes rendered in a stylized, geometric fashion.
  • A deep burgundy, minimalist graphic of a ginger root features a central vertical rhizome with several stubby branches sprouting from its sides.
  • A deep burgundy silhouette of a ginseng root, rendered in a clean and stylized graphic.
  • This flat graphic illustration features three serrated leaves on thin stems in a solid maroon or dark burgundy color.
  • A minimalist, burgundy graphic depicts a stylized lemon next to a circular lemon slice.
  • A minimalist, maroon-colored graphic of a botanical sprig features a wavy main stem with three pointed leaves and a cluster of berries at the tip.
  • A flat graphic layout presents a product's nutritional information against a bubblegum pink background.
  • A graphic grid displays four different beverage nutrition labels and ingredient lists, each set against a unique background color: dusty blue, cream, light…
  • A minimalist, solid maroon graphic of a strawberry.
  • A deep burgundy graphic illustration of a stylized sun or flower.
  • A deep burgundy graphic of a symmetrical leaf with sharp, pointed ends at the top and bottom.
  • A minimalist graphic of a stylized five-petal flower in a solid deep burgundy or maroon hue.
  • A flat burgundy graphic illustrates a cluster of three round berries or cherries, each marked with a small white five-point star at its center.
  • A two-panel graphic displaying product information against a muted light blue background.
  • A graphic grid displays four sets of beverage Nutrition Facts and Ingredients panels in a quadrant layout.
  • A flat graphic split into a four-square grid showcases nutrition and ingredient labels for Ghia beverages.
  • A maroon and white minimalist graphic resembling a stylized cell or microscopic organism.
  • A minimalist graphic illustration of a deep burgundy or maroon circle representing a cranberry or berry.
  • A clean graphic layout displays a beverage's 'Nutrition Facts' and 'Ingredients' on a cream-colored background.

Recipes and editorial imagery

39 images

Recipe and editorial imagery extends Ghia’s Mediterranean aperitivo mood into food, drink, and shared moments. Show a finished pour or dish with inviting ingredients and thoughtful styling; use the recipes as a source of visual variety, from bright spritzes to relaxed food pairings.

  • A close-up, studio photograph shows a bottle of Ghia non-alcoholic apéritif lying horizontally on a reflective white surface, its deep red liquid casting a…
  • A close-up studio shot of a rich chocolate mousse served in a clear, wide-rimmed glass pedestal bowl.
  • A top-down culinary photograph features a fish fillet cooked en papillote, resting inside an open white parchment paper pouch tied at the ends.
  • A vibrant red watermelon cocktail is served in a stemless footed glass with ice, garnished with a fresh watermelon wedge and a sprig of mint.
  • A vertical photo captures a sun-drenched outdoor table set with two vibrant red cocktails garnished with lemon slices and sage leaves.
  • A top-down photo features a plate of radicchio leaves topped with white cheese, roasted hazelnuts, and a chili oil drizzle.
  • A ribbed glass bottle of Ghia non-alcoholic aperitif stands on a white tiled counter alongside two stemmed glasses of deep red liquid topped with foam and…
  • A vibrant red aperitif garnished with three yellow cherry tomatoes on a silver skewer sits next to an open 8.4 fl oz blue and silver can of Ghia Blood Orange.
  • A vertical product shot features a bottle of Ghia non-alcoholic aperitif alongside two frothy, deep-red cocktails on a silver tray.
  • A vibrant red cocktail topped with two pale green melon balls on a metal pick sits on a red and white checkered tablecloth.
  • Two espresso martinis in tinted glass coupe glasses sit on a white tiled surface under bright, direct sunlight.
  • A vibrant heirloom tomato tart featuring sliced red, purple, and orange tomatoes topped with tiny whole tomatoes and pink petals rests on a cream-colored plate.
  • A single coupe-style cocktail glass filled with a deep reddish-orange liquid sits against a solid, vibrant magenta backdrop.
  • A steaming glass mug of dark cider sits within a vibrant red plastic holder, garnished with a fanned apple slice on a silver cocktail pick.
  • A high-angle studio photograph features a vibrant orange cocktail in a short-stemmed glass set against a solid, textured red background.
  • A vertical studio photograph features a tall, slender highball glass filled with a deep amber cocktail and ice, set against a monochromatic warm rust-red…
  • A vibrant studio photograph features a lowball glass containing a layered amber and gold cocktail against a solid, textured purple background.
  • Wisps of white steam rise vertically from a clear glass mug of hot amber-colored tea, which is held in a distinct maroon plastic holder with a geometric handle.
  • A vibrant peach-colored cocktail sits in a tall, slender highball glass, garnished with a sprig of fresh green mint.
  • A tall, frosted cocktail glass filled with an amber-colored liquid and ice cubes stands centered against a solid, vibrant red background.
  • A short glass filled with an amber-colored cocktail and large ice cubes glows intensely against a solid red background.
  • A vibrant berry-red smoothie or chilled soup topped with dried yellow and purple petals, served in a fluted glass sundae dish with a small metal spoon.
  • A top-down view of a sophisticated espresso martini garnished with a single rosemary sprig and pink peppercorns.
  • A tall, faceted crystal coupe glass sits centered against a soft mauve background, its reflection shimmering on the surface below.
  • Three sharp green pineapple leaves emerge from a tall, frosted glass filled with a creamy, pale brown cocktail on a reflective bronze surface.
  • A tall, frosted highball glass filled with a pulpy, amber-colored citrus cocktail sits centered against a muted olive green background.
  • A vertical studio photograph of a tall, faceted glass filled with a pale pink citrus cocktail and crushed ice.
  • A dark, deep purple cocktail is presented in an ornate glass coupe, topped with a single dehydrated blood orange slice.
  • A frosted coupe cocktail glass centered against a grainy olive green background contains an amber-colored drink topped with foam.
  • A tall, ribbed pilsner glass containing a layered amber cocktail and crushed ice sits against a solid, grainy magenta background.
  • A dark red, iced cocktail sits in a short, faceted crystal chalice against a grainy, monochromatic mustard yellow background.
  • A martini glass filled with a reddish-brown savory cocktail sits against a solid, grainy olive-green background.
  • A peach-colored cocktail rests in a coupe glass with a vibrant emerald-green stem, set against a monochromatic mustard yellow background.
  • A low-angle, vertical product shot features a rounded glass goblet filled with a golden, spice-dusted cocktail and large ice cubes, garnished with a thick…
  • A chilled peachy-pink cocktail sits in a short-stemmed glass against a solid mustard-gold background.
  • A peach-colored cocktail is served in a crystal rocks glass with a geometric diamond pattern, garnished with a large ginger slice and ice.
  • A tall, faceted crystal glass filled with a reddish-pink cocktail and ice floats against a solid mossy green background.
  • A close-up studio shot captures a sunset-orange margarita garnished with a salted rim and a thick lime wheel.
  • A rectangular, rounded-edge coaster features a vintage-style Mediterranean illustration under a setting red sun.

More from the Brand Skill

Website style

Use a light, warm presentation with clear hierarchy. The website pairs a cream ground and burgundy text with pink accents. Buttons are restrained and functional: the primary button uses a pink fill, cream text, a small corner radius, and generous horizontal padding; the secondary button is transparent with a fine burgundy outline. Keep interface elements crisp and uncluttered.

Download Ghia’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Ghia’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 145 images and the logos. The font files belong to MYMO Inc, so they’re left out.

Download the Brand SkillZIP, 22.5 MB

ghia-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ colors.md

│ ├ dos-and-donts.md

│ ├ logo.md

│ ├ typography.md

│ ├ website-style.md

│ ├ imagery-illustration.md

│ ├ imagery-packaging-and-objects.md

│ ├ imagery-product-photography.md

│ ├ voice-and-copy.md

│ ├ imagery-product-information.md

│ └ imagery-recipes-and-editorial.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from drinkghia.com on 30 Oct 2026. It isn’t Ghia’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Ghia and its logos are trademarks of MYMO Inc. Rainbrand isn’t affiliated with or endorsed by MYMO Inc.

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