Bloom is now Rainbrand

(Brand guidelines) // Beauty and personal care

Humanrace brand
guidelines

Humanrace’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from humanrace.com.

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About Humanrace

Humanrace is a wellness-focused skincare and body-care brand that turns daily care into intentional rituals. Its design philosophy joins thoughtful industrial design, effective formulas, and collective well-being: care for yourself so you can care for others.

Use Humanrace’s own wordmark for brand identification, in black or white to suit the background. Backdrops and product or campaign images are not logos.

Humanrace colors

  • Green

    Signature accent

    HEX
    RGB

  • Black

    Website background and text

    HEX
    RGB

  • White

    Contrast and primary button surface

    HEX
    RGB

  • Warm off-white

    Card surface

    HEX
    RGB

Humanrace fonts

  • Humanrace Sans

    Primary display heading · 700, Supporting headings · 300, Body · 300

Font names only. The Brand Skill download doesn’t include font files.

Humanrace’s voice

Write with calm confidence, warmth, and purpose. Connect practical self-care with well-being, intentional habits, and care for others. Explain products in clear, specific language, balancing sensory details with functional benefits. Keep claims measured and grounded in the product’s stated qualities.

  • “transform daily routines into rituals”
  • “taking better care of ourselves enables us to take better care of each other”
  • “necessary, useful and beautiful”
  • “Consistency drives results”

Dos and don’ts

Do

  • Use Humanrace’s own wordmark as the brand identifier.
  • Use green as the signature accent, supported by a high-contrast black-and-white foundation.
  • Write with intention and warmth; describe how useful products and consistent rituals support well-being.
  • Describe product benefits with clear, specific language and keep claims grounded in stated product information.
  • Emphasize thoughtful design, function, craft, refillability, and the brand’s ongoing sustainability efforts where relevant.

Don’t

  • Don’t present personal care as separate from collective well-being.
  • Don’t turn product descriptions into unsupported medical or guaranteed-outcome claims.
  • Don’t present sustainability as complete or finished; describe it as ongoing work.

Humanrace imagery

153 images from humanrace.com, in 2 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Campaign and editorial imagery

39 images

Use Humanrace’s campaign, brand-story, lifestyle, and editorial imagery to express intentional routines, collective well-being, product design, and human connection. Draw on launch creative, brand-story photography, texture studies, and editorial content.

  • A striking close-up of a person's profile wearing a vibrant forest green sheet mask on the right, contrasted against a clean white background.
  • A striking close-up profile shot of a person wearing a vibrant, emerald green sheet mask against a clean white background.
  • Six forest-green packets of Humanrace Dermal Rejuvenating Face Mask are arranged in a fanned-out stack.
  • Three matte forest green skincare containers float in a dynamic cluster against a crisp white background.
  • A high-contrast black and white studio portrait shows Pharrell Williams turned slightly to the side, wearing thick black sunglasses and a baseball cap.
  • A close-up, professional studio portrait of a mature Black woman with light brown eyes and warm-toned, shoulder-length hair.
  • A top-down macro photograph captures a dense, swirling landscape of white soap foam and translucent bubbles.
  • A green matte skincare container floats against a dark charcoal gradient background, with its cap detached and hovering just above.
  • A lush, macro product shot features the thick, glossy texture of white cosmetic cream or lotion.
  • A minimalist white jar of Humanrace Bodycare Humidifying Body Cream is held in the palms of a person with deep brown skin.
  • A high-speed macro photograph captures an explosive splash of clear, viscous gel against a stark white background.
  • A high-angle studio product shot shows two vibrant green cylindrical skincare containers nestled inside an open, minimalist off-white gift box.
  • A close-up studio portrait features a person with short, platinum blonde waves and a face and neck covered in dense, natural freckles.
  • A close-up studio portrait highlights the luminous skin and sharp profile of a person with deep brown skin and short dark twists.
  • An extreme close-up studio portrait shows a man with short black hair and a blunt fringe looking directly into the camera.
  • A close-up studio photograph focuses on the dark-skinned shoulder and arm of a man as he applies a white cream.
  • A forest green Humanrace Skincare jar and its cream-filled beige refill tub float diagonally across a dark, moody grey gradient background.
  • A close-up photograph features a person with deep, radiant skin holding a white skincare jar against their chest.
  • A striking close-up portrait shows a dark-skinned model with glowing, moisturized skin looking directly into the camera with a serene expression.
  • A close-up studio photograph focuses on a pair of hands gripping a matte green, cylindrical deodorant stick against a pale gray background.
  • A close-up studio photograph features two hands with light-toned skin holding a cylindrical, vibrant green jar of Humanrace Skincare Mystifying Moisturizer…
  • A close-up photograph features a person with deep brown skin holding a smooth, oval-shaped white bar of soap against their neck.
  • A close-up vertical shot features a smooth, matte white bar of soap embossed with the word "Humanrace" held against dark, luminous skin.
  • A close-up studio shot features a pair of hands holding a vibrant, lime-green cylindrical skincare bottle against a clean white background.
  • A close-up studio shot captures two hands reaching around a bright lime green cylindrical container of Humanrace Skincare Rice Powder Cleanser.
  • A grayscale illustration of a textured rock formation or jagged cliff face, featuring sharp peaks and rounded protrusions at the top.
  • A vertical high-speed macro photograph captures a clear, viscous gel splash against a plain, light grey background.
  • A dark-skinned hand holds a small, rolled light-gray leather pouch tied with a matching thin leather bow.
  • A dark-skinned hand holds a cylindrical, light gray felt pouch tied with a matching thin felt ribbon in a bow.
  • A close-up vertical photo features two hands with dark skin tones, one shaking a bright green bottle to dispense white powder into the other palm.
  • A thick, textured crescent of pale green skincare cream sweeps around a circular green product jar viewed from above.
  • Three matte silver, cylindrical skincare jars of varying heights stand on a white 'Humanrace' tray, contrasted against a vibrant emerald green background…
  • A minimalist overhead product shot features six cylindrical containers scattered across an off-white surface.
  • A top-down studio shot features two green Humanrace Skincare components side-by-side on a cream background: a whole cylindrical bottle and its…
  • Three vibrant green Humanrace skincare containers float diagonally across a plain, pale beige background in this minimalist product shot.
  • A vertical cross-section of a green plastic soap dispenser bottle is centered against a clean, off-white background.
  • A wide graphic featuring a solid green background with the word "Humanrace" centered in bold, white, lowercase-style sans-serif typography.
  • A minimalist graphic banner features the word "Humanrace" centered in a bold, white sans-serif font.
  • A flat, two-dimensional graphic logo consisting of the single word "Humanrace" in a bold, forest green sans-serif typeface.

Product photography

114 images

Use Humanrace’s own product and routine imagery to show the products, packaging, kits, refills, and product experience. Retain screenshots and interface imagery of Humanrace’s own products when useful.

  • A matte, vibrant forest-green skincare bottle stands centered with a minimalist, cylindrical design and a slightly flared cap.
  • A close-up studio shot features a matte forest green cap with the embossed brand name "Humanrace" hovering above a curved, off-white skincare dispenser.
  • A vibrant green matte Humanrace Rice Powder Cleanser bottle sits in front of its white and green packaging against a clean, white studio background.
  • A top-down macro photograph of thick, creamy white lather filled with various sized bubbles.
  • A striking close-up of a person with clear, glowing skin and short black hair dominates the right side of this clean, high-key advertisement.
  • Seven translucent, white grains of rice float against a stark black background in this high-contrast macro photograph.
  • A tiered trio of matte, Kelly green Humanrace Skincare containers stands together in a product shot.
  • A close-up photograph features two hands delicately holding and opening a vibrant, grass-green matte cylinder of Humanrace Skincare Rice Powder Cleanser.
  • A trio of Humanrace Skincare products stands in a staggered row, each featuring bold, forest-green matte packaging with a chunky, cylindrical aesthetic.
  • A top-down studio shot features three vibrant green skincare canisters nestled inside a minimalist white 'Humanrace' box on a clean gray surface.
  • A studio product shot features a short, wide jar of Humanrace Bodycare Smoothing Body Scrub alongside a tall, slender bottle of Humanrace Bodycare Recovery…
  • A close-up studio photograph captures a hand with a medium skin tone applying a pale, sandy-textured body scrub onto a thigh.
  • Three matte black Humanrace skincare containers of varying heights are clustered together in this clean product shot.
  • A high-angle product shot shows an open black Humanrace skincare box containing three matte black cylindrical containers nestled in a white insert.
  • Two forest green matte skincare canisters by Humanrace stand side-by-side, their rounded, blocky shapes creating a minimalist aesthetic.
  • A close-up, high-angle monochromatic photo captures a cluster of soap or foam bubbles scattered across a flat white surface.
  • A vibrant kelly green matte bottle for Humanrace Skincare sits vertically in a studio product shot.
  • A dense, sculptural closeup of white cosmetic cream or moisturizer with a thick, opaque texture.
  • A vibrant, grassy-green rectangular skincare jar with rounded corners sits centered in a studio product shot.
  • An extreme close-up photograph of a glossy, light grey or off-white ceramic object, likely the rim and interior of a bowl or mug.
  • A light grey, minimalist cosmetic jar for Humanrace Bodycare Humidifying Body Cream.
  • A close-up abstract texture of a thick, pearlescent white cream or lotion swirling across the frame.
  • A vibrant kelly green cylindrical skincare bottle stands vertically, featuring a matte finish and a debossed 'Humanrace' logo on its cap.
  • A short, forest-green cosmetic jar with a matte finish is shown from a front-on studio perspective.
  • A cream-colored, cylindrical 190g tub of Humanrace Bodycare Smoothing Body Scrub sits centered in a studio product shot.
  • A tall, matte cream-colored refill bottle for Humanrace Recovery Body Lotion is shown from a direct front angle.
  • A studio product shot of a cream-colored, cylindrical Humanrace Retrograde Gel Cleanser bottle with a unique flat-topped cap assembly.
  • A black and white close-up sketch of a liquid splash that forms the distinct shape of a crown at its peak.
  • A cream-colored Humanrace Mystifying Moisturizer jar is shown from a direct, eye-level perspective.
  • A low-angle studio product shot of a beige, matte-finished Humanrace Skincare cream container.
  • A tight macro photograph displays thick, pearlescent white cream swirled into diagonal ridges.
  • A studio product shot of a minimalist, cream-colored cylinder jar with a matching wide-brimmed cap.
  • A matte, light grey refill tub for Humanrace Humidifying Body Cream sits centered in a straight-on product shot.
  • A top-down, extreme close-up of a thick, pearlescent white cream or cosmetic lotion.
  • A close-up product shot of a cream-colored, cylindrical container of Humanrace Rice Powder Cleanser with a threaded top and no lid.
  • A monochromatic, top-down macro photograph featuring a dense field of spherical white foam bubbles.
  • A close-up studio shot highlights a green Humanrace Mystifying Moisturizer bottle with its matte green cap levitating above a white inner pump.
  • An extreme macro product shot captures a glossy, translucent white gel or cream with tiny suspended bubbles.
  • An extreme side-profile close-up of a person's freckled face highlights a thick smear of white skincare cream on their cheekbone.
  • A close-up, top-down photograph of a single chamomile flower with white petals and a textured yellow center, set against a stark black background.
  • A vibrant green cylindrical jar of Humanrace Skincare's Mystifying Moisturizer sits in front of its white and green box on a clean white surface.
  • A vibrant, forest-green cylindrical bottle of Humanrace Retrograde Gel Cleanser features a minimalist matte texture and embossed branding across the cap.
  • A close-up studio shot captures a pair of hands holding a vibrant green Humanrace Mystifying Moisturizer jar against a plain, off-white background.
  • A minimalist, off-white matte container for Humanrace Bodycare Smoothing Body Scrub sits centered in a studio product shot.
  • A close-up studio shot highlights the granular, tan-colored cream inside an open off-white tub by Humanrace.
  • A minimalist product shot features an off-white, wide jar of Humanrace Smoothing Body Scrub next to its light grey and blue cardboard box.
  • A close-up photograph features a person applying a thick, grainy white body scrub onto their tan thigh.
  • A top-down, extreme macro product shot showcases thick, diagonal smears of a pale beige exfoliating paste with a gritty, crystalline texture.
  • A thick, textured smear of pale green skincare cream is vertically centered against a solid black background, showcasing its dense and slightly grainy…
  • A tall, matte cream-colored cylindrical bottle of Humanrace Recovery Body Lotion stands centered against a void.
  • A close-up studio shot captures an open, forest-green Humanrace skincare jar with its embossed lid hovering just above the cream.
  • A vibrant green Humanrace Humidifying Face Cream jar sits prominently in front of its matching white and green box on a clean, reflective white surface.
  • A close-up graphic features a thick, glossy white cream or serum texture with deep, rhythmic diagonal ridges that catch bright highlights.
  • An extreme close-up of a person with dark hair and fair skin highlights a thick swipe of white facial cream across their cheek.
  • A close-up, macro photograph of a single green tiger leaf dominates the frame against a stark black background, highlighting its intricate, fan-like veins…
  • Two hands hold a vibrant green, cylindrical jar of Humanrace Skincare Humidifying Cream against a plain, off-white background.
  • A front-facing product shot of a matte, bright green Humanrace Skincare Mystifying Moisturizer jar with a tall cap and rounded base.
  • A vibrant grass-green cosmetic jar for Humanrace Skincare sits centered in a clean studio product shot.
  • A matte, vibrant green cylindrical skincare container is shown in a centered, eye-level product shot.
  • A vibrant green, matte-textured cylindrical canister of Humanrace Rice Powder Cleanser stands vertically in a studio product shot.
  • A vibrant green rectangular single-use sachet for the Humanrace Dermal Rejuvenating Face Mask.
  • A top-down macro shot features the white 'Humanrace' brand name printed vertically on a textured, forest green surface.
  • A tall, cylindrical off-white bottle of Humanrace Recovery Body Lotion stands upright, featuring a matte finish and a wide, rounded cap.
  • A close-up product shot features the Humanrace Bodycare Recovery Body Lotion in an off-white, matte-finished bottle.
  • A cream-colored, cylindrical bottle of Humanrace Recovery Body Lotion stands beside its minimalist grey and blue product box against a light grey background.
  • Thick diagonal ridges of a smooth white cosmetic cream fill the frame, creating a sense of luxury and texture.
  • A close-up studio photograph focuses on the muscular back and profile of a Black man, with his smooth, dark skin catching a soft highlight along the spine.
  • A vertical studio photograph features a cross-section of a fresh ginger root against a stark black background.
  • A product shot of a minimalist, off-white matte jar for Humanrace Bodycare Smoothing Body Scrub.
  • A close-up product shot shows a vibrant green Humanrace bottle with its cap suspended mid-air above a white pump dispenser.
  • A vibrant green, cylindrical Humanrace 7D Retrograde Gel Cleanser bottle stands in the foreground, next to its white and green retail box featuring…
  • A close-up profile shot of a woman with her dark hair slicked back, applying a white, foaming cleanser to her cheek and nose.
  • A crisp, macro photograph of a halved green apple center-stage against a solid black background, showcasing its pale white flesh and a single brown seed.
  • A dynamic splash of clear, viscous gel filled with tiny air bubbles erupts against a clean white background in this macro product shot.
  • A vibrant lime green bottle of Humanrace Retrograde Gel Cleanser is held vertically against a clean, off-white background.
  • A front-facing product shot of a light gray, matte Humanrace Humidifying Body Cream container with a wide, minimalist design.
  • A single, white oval bar of soap sits centered in the lower half of the frame.
  • A close-up studio shot features a matte, beige, dome-capped bottle or applicator covered in a thick layer of translucent white soap bubbles.
  • A top-down product shot of a smooth, matte black oval-shaped soap bar or cosmetic container.
  • A grainy, black-and-white telescopic photograph capturing a close-up section of the moon's surface.
  • This product shot features a cylindrical, bone-colored refill container for Humanrace Rice Powder Cleanser.
  • A close-up studio shot of a matte, cream-colored cylindrical container with a flat lid.
  • A studio product shot of a Humanrace Lotus Enzyme Exfoliator skincare canister in a matte off-white finish.
  • A close-up product shot of a Humanrace Humidifying Face Cream refill pod, featuring its signature off-white, matte-finish cylindrical container.
  • A vertical product shot of a Humanrace Skincare cream-colored refill bottle with a unique flat-topped cap assembly.
  • A tall, off-white cylindrical bottle of Humanrace Recovery Body Lotion is shown from a straight-on, eye-level perspective.
  • A minimalist product shot of a Humanrace Smoothing Body Scrub refill container, featuring a white tub with a silver foil lid.
  • A close-up product shot of a minimalist, off-white refill tub for Humanrace Humidifying Body Cream.
  • Three matte black skincare canisters by Humanrace are arranged in a descending tiered formation from tallest to shortest.
  • A set of six vibrant green sheet mask pouches are fanned out to the left, showing only the front of the foremost packet.
  • Two matte forest green skincare containers stand side-by-side, featuring rounded edges and a minimalist, architectural design.
  • A studio product shot features two cream-colored Humanrace Bodycare containers with a matte, minimalist finish.
  • Four Humanrace skincare sample tubes are tucked into a light grey, felt-textured travel roll with long ribbon ties.
  • A light gray felt pouch is tied in the center with a matching felt bow and presented as a vertical product shot against a stark white background.
  • Four travel-sized squeeze tubes from Humanrace stand upright in a clean row.
  • Four Humanrace skincare tubes are arranged vertically on a pale blue surface, casting long, soft shadows to the right.
  • A vertical stack of three pill-shaped, matte-textured soap bars or body tools is shown from a high-angle, front-facing perspective.
  • A high-angle studio product shot showcases the Humanrace 'Take a Moment Body Bar Set' in its minimalist white cardstock packaging.
  • A close-up photograph focuses on a pair of medium-toned hands gently rubbing a thin, clear lotion or gel onto the forearm.
  • A high-contrast grid of four raw ingredients—a block of shea butter, white rice grains, a resurrection plant, and a sliced ginger root—is set against a stark…
  • A minimalist product shot of a wide, matte white Humanrace Bodycare jar.
  • A close-up, top-down macro shot reveals the dense, gritty texture of a pale beige skincare balm or facial scrub.
  • A tall, matte off-white cylindrical bottle of Humanrace Recovery Body Lotion stands centered in this product studio shot.
  • Thick, glossy swatches of an opaque white cosmetic cream are spread diagonally across the frame in a close-up product shot.
  • A close-up studio photograph features a person with dark skin holding a matte, cream-colored jar of Humanrace body scrub against their bare shoulder.
  • A close-up studio photograph features a pale sage green cylinder of Humanrace Bodycare Recovery Body Lotion being held against a woman's bare shoulder.
  • A vertical studio photograph features a single, large ginger root sliced lengthwise to reveal its fibrous, pale yellow interior against a solid black…
  • A thick, textured smear of pale olive-green balm or paste is centered against a solid black background.
  • A close-up studio shot highlights a light gray Humanrace skincare jar with its sculptural lid levitating just above the thick, cream-filled base.
  • A product shot displays a minimalist, matte grey tub of Humanrace Humidifying Body Cream set against its matching cardboard box on a clean white surface.
  • A close-up, top-down shot of a thick, glossy white moisturizing cream swirled into smooth, fluid waves that fill the frame.
  • A close-up vertical studio photograph captures the profile of a person with deep brown skin against a bright white background.
  • A translucent, white snow mushroom with delicate, ruffled edges is centered against a stark black background.
  • A close-up photograph features a person with smooth, deep-toned skin and a calm expression, looking directly into the camera.

More from the Brand Skill

Purpose and product claims

Humanrace creates essential tools for living well and caring for body, mind, and spirit with intention. Its design approach values usefulness, beauty, function, quality, materials, and craft. The brand’s philosophy is that taking better care of ourselves helps us take better care of each other.

Describe skincare as dermatologist-tested, fragrance-free, cruelty-free, and made for all skin types when relevant to the product or brand context. Keep ingredient, safety, and efficacy statements consistent with the brand’s stated standards and product-specific information. Do not overstate clinical or consumer-perception results; retain their study context when quoting them.

Frame sustainability as continuous improvement. Humanrace describes refillable packaging, reduced packaging waste, bottles made with post-consumer recycled plastic, recyclable cartons, and ongoing efforts to improve its practices. Use product-specific percentages only for the specific refill or packaging claim they describe.

Website design

The Humanrace website uses a dark visual mode, with a black background, white text, and green accents. Its primary button is a white pill with dark text; buttons have rounded ends, restrained borders, and no shadow. Keep layouts clean, high-contrast, and spacious.

Download Humanrace’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Humanrace’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 153 images and the logos. The font files belong to Humanrace, so they’re left out.

Download the Brand SkillZIP, 12.6 MB

humanrace-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ voice.md

│ ├ brand-purpose-and-product-claims.md

│ ├ campaign-and-editorial-imagery.md

│ ├ product-photography.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ └ web-design.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from humanrace.com on 30 Oct 2026. It isn’t Humanrace’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Humanrace and its logos are trademarks of Humanrace. Rainbrand isn’t affiliated with or endorsed by Humanrace.

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