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(Brand guidelines) // Beauty and personal care

Le Labo brand
guidelines

Le Labo’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from lelabofragrances.com.

Download the Brand Skill

About Le Labo

Le Labo is a New York-founded fragrance house built around soulful perfumery, considered craft, and creations mindfully blended, labeled, and packed by hand. Its world spans fine fragrance, home fragrance, body care, discovery, and personalized creations.

Use Le Labo’s stamped LE LABO / GRASSE – NEW YORK wordmark as the brand signature. Keep it distinct from campaign imagery, backdrops, product photographs, and third-party marks.

Le Labo colors

  • Black

    Wordmark, text and accents

    HEX
    RGB

  • Soft near-white

    Page background

    HEX
    RGB

  • Charcoal

    Prominent controls

    HEX
    RGB

  • Pale gray

    Supporting neutral

    HEX
    RGB

Le Labo fonts

  • Bell Gothic

    Headings · 700, Body and interface text · 700

  • FF Magda

    Product names and labels

Font names only. The Brand Skill download doesn’t include font files.

Le Labo’s voice

Write with the sensibility of a thoughtful perfumer: sensory, soulful, crafted, and quietly confident. Use evocative images and tactile language, then leave room for the reader to interpret. Le Labo’s copy can also turn wry and irreverent, especially when puncturing luxury convention.

  • “An open fire... The soft drift of smoke... Where sensuality rises after the light has gone”
  • “Slow perfumery, bottled. Soulful fragrances, hand crafted for you”
  • “And we believe that explanation kills art. Therefore, forget about all of this !”

Dos and don’ts

Do

  • Ground stories in intention, attention, and the hands-on work behind each creation.
  • Use sensory details and concise, evocative language to suggest a scent’s atmosphere.
  • Let thoughtful irreverence add character when the subject calls for it.
  • Keep the visual identity restrained: use the brand’s own wordmark, neutral colors, and a clear typographic hierarchy.

Don’t

  • Don’t over-explain the emotion or meaning of a fragrance; allow some mystery to remain.
  • Don’t make luxury sound formulaic or overly polished; the brand celebrates soulful fragrances and irreverent fine perfumery.
  • Don’t clean up or redraw the stamped wordmark; its rough, printed texture is part of the mark.

Le Labo imagery

85 images from lelabofragrances.com, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Identity and Backdrops

4 images

The stamped wordmark is Le Labo’s identity mark. Use other brand imagery as visual material, not as a brand mark.

  • A row of five Le Labo perfume bottles sits on a rustic wooden surface next to a rain-streaked window.
  • A line of seven clear glass perfume bottles with silver caps stands in a row against a weathered, white-painted brick wall.
  • A close-up photograph captures a pair of hands carefully placing a small clear glass bottle next to a brown cardboard box on a dark, weathered shelf.
  • A close-up, panoramic shot focuses on the tattooed arms of a person stirring a liquid in a graduated glass beaker with a thin rod.

Collection Imagery

39 images

Collection imagery presents Le Labo’s fine fragrance, refill, discovery, and home ranges. Preserve its role as collection and category imagery.

  • A person's hand reaches for one of four apothecary-style Le Labo perfume bottles lined up on a dark countertop.
  • Four apothecary-style Le Labo perfume bottles in varying sizes stand in a line on a dark, industrial countertop.
  • A top-down product flat lay on a textured black background features a Le Labo Santal 33 perfume bottle and its cardboard box surrounded by raw ingredients.
  • An organized overhead flat lay displays a Le Labo 'ANOTHER 13' perfume bottle and its cardboard packaging amidst raw botanical and mineral ingredients on a…
  • A wide-angle overhead flat lay of Le Labo's 'Th e Matcha 26' perfume and its raw ingredients arranged on a matte black surface.
  • A flat lay photography display of Le Labo fragrance components arranged on a dark, textured black surface.
  • A top-down knolling flat lay against a textured black background showcases the ingredients for Le Labo's ROSE 31 fragrance.
  • An overhead knolling-style product shot features a bottle of Bergamote 22 perfume and its cardboard packaging surrounded by its raw ingredients on a black…
  • A meticulously organized knolling-style flat lay features a bottle of Le Labo Lavande 31 perfume surrounded by its raw ingredients against a stark black…
  • A flat-lay product shot displays a 'LE LABO EUCALYPTUS 20' perfume bottle and its brown cardboard packaging surrounded by raw botanical ingredients on a…
  • A flat-lay product shot displays a bottle of LE LABO VIOLETTE 30 surrounded by its raw ingredients and branded packaging against a dark black surface.
  • A flat-lay product photograph features a Le Labo 'BAIE 19' perfume bottle surrounded by its botanical and laboratory elements on a matte black background.
  • A flat lay product shot on a matte black surface features a bottle of LYS 41 eau de parfum surrounded by its raw botanical ingredients.
  • A flat-lay product shot of Le Labo Jasmin 17 perfume surrounded by its raw ingredients on a stark black textured background.
  • A meticulously organized flat lay of botanical ingredients and perfume bottles is set against a dark, moody black background.
  • A top-down product flat lay displays a bottle of Tonka 25 by Le Labo surrounded by its raw ingredients on a matte black textured background.
  • A flat-lay product shot displays a meticulous grid of fragrance ingredients against a matte black background.
  • An apothecary-style overhead knolling shot displays a glass bottle of Le Labo 'VETIVER 46' perfume surrounded by its raw botanical ingredients on a black…
  • A top-down product flat lay displays Le Labo Patchouli 24 perfume surrounded by its raw components on a stark black background.
  • A high-angle flat lay reveals the deconstructed elements of Le Labo's Ambrette 9 fragrance against a textured black background.
  • A flat-lay product photograph against a textured black background meticulously displays the organic ingredients of Le Labo's 'YLANG 49'.
  • A meticulously organized flat lay of Le Labo fragrance components is arranged on a stark black surface.
  • A collection of Le Labo fragrance Discovery Sets in varying sizes are arranged on a rustic, weathered dark wood workbench against a peeling, textured wall.
  • A row of three small Le Labo scented candles—labeled Encens 9, Petit Grain 21, and Santal 26—sit on a dark industrial ledge against a backdrop of aged,…
  • Three dark hand cream tubes by Le Labo, labeled "ANOTHER 13," "SANTAL 33," and "THÉ NOIR 29," stand upright on their caps in a row.
  • A flat-lay apothecary-style product shot features the Le Labo PAPYRUS 20 candle and its cardboard shipping box arranged on a textured brown paper surface.
  • A flat-lay product photograph of Le Labo Santal 26 candle ingredients organized on textured brown craft paper.
  • A wide-angle, flat-lay product shot displays an Ambroxyde 17 scented candle surrounded by raw artisanal ingredients on a textured brown paper surface.
  • An overhead flat-lay photograph displays a Le Labo Palo Santo 14 scented candle surrounded by artisanal raw ingredients on a brown textured surface.
  • A flat-lay wide shot depicts a Le Labo Cyprès 21 candle and its cardboard box surrounded by raw apothecary ingredients on a textured, sandy brown surface.
  • A top-down product flat lay displays a Le Labo ENCENS 9 candle and its cardboard packaging surrounded by raw ingredients on a brown textured paper surface.
  • A top-down flat lay features a 'PETIT GRAIN 21' scented candle and its brown cardboard LE LABO box arranged on a textured earth-toned background.
  • An overhead flat lay photo depicts a meticulous grid of apothecary ingredients and tools on a textured brown paper background.
  • A knolling-style overhead photograph displays the raw ingredients and packaging of a Le Labo Cade 26 candle against a textured brown paper background.
  • A top-down overhead flat lay features a 'FIGUE 15' Le Labo candle centered amidst artisanal raw ingredients on a crinkled brown paper background.
  • A top-down product flat lay is arranged on a textured brown sand or earth-like surface, centered around a Le Labo 'CEDRE 11' scented candle.
  • A top-down knolling product shot displays the Le Labo Calone 17 scented candle and its brown cardboard packaging surrounded by organized botanical ingredients.
  • An overhead flat-lay photograph displays botanical ingredients and apothecary tools neatly organized on textured brown craft paper.
  • A top-down flat lay features a 'PIN 12' Le Labo scented candle centered among botanical and apothecary elements on a textured brown surface.

Editorial and Brand Imagery

18 images

Use editorial and brand imagery for Le Labo’s brand storytelling, campaign surfaces, editorial features, and broader visual world.

  • A row of seven Le Labo eau de parfum glass bottles sits in a straight line on a weathered concrete floor against a distressed, white-painted wood wall.
  • A row of apothecary-style perfume bottles is neatly displayed inside an open, vintage wooden rolltop desk.
  • A vertical photo captures a collection of small glass perfume bottles and white tubes neatly displayed inside an antique, dark wood rolltop desk.
  • A person's dark-skinned hand reaches for an amber pump bottle of Le Labo 'ANOTHER 13' body lotion, arranged on a weathered wooden workbench alongside a clear…
  • A dark-skinned hand reaches for a brown pump bottle of LE LABO 'ANOTHER 13' body lotion, arranged on a dark wooden shelf alongside a matching perfume bottle…
  • A line of seven Le Labo glass perfume bottles stands in a neat horizontal row against a weathered white wall.
  • Five Le Labo scented candles in clear glass jars are lined up on a weathered wooden ledge against a plain, off-white wall.
  • Five assorted toiletry bottles sit clustered inside a cream-colored porcelain sink, captured in a high-angle lifestyle shot with soft, natural lighting.
  • A long row of eighteen glass perfume sample vials stands upright on a textured, grey stone surface.
  • A collection of Le Labo 'ANOTHER 13' products, including a cardboard gift box, an eau de parfum spray, and a pump bottle of body lotion, sits on a rustic…
  • A line of seventeen clear glass perfume sample vials with black spray caps stands in a row against a weathered white wooden door and a grey stone floor.
  • A dark silhouette of a person in a wide-brimmed hat stands out against a muted, sepia-toned sky at dusk.
  • A straight-on urban photograph of the Le Labo perfumery storefront at 233 Elizabeth Street in New York.
  • A close-up, high-contrast photograph captures the weathered, dirt-lined hands of a person holding a small uprooted plant against their olive-drab work shirt.
  • A dramatic close-up photograph focuses on a pair of weathered, sun-drenched hands carefully holding a small plant by its delicate roots.
  • A rhythmic row of nineteen small perfume sample vials stands upright on a textured concrete floor.
  • A gritty, industrial workshop interior features a grid of black metal cubby shelves filled with bundles of brown paper bags, dark apothecary bottles, and…
  • A stack of newspapers titled "Oh LE JOURNAL" sits tied with twine on a gritty urban sidewalk against a weathered, gray metal storefront.

Product and Experience Imagery

24 images

Product and experience imagery shows Le Labo products, packaging, product pages, and discovery or refill experiences. Keep the relationship between each image and its specific product or experience intact.

  • A trio of small glass fragrance bottles sits nestled in a black foam insert within an open brown cardboard box.
  • A single white scented candle in a heavy, clear glass tumbler sits centered against a minimalist, matte grey backdrop.
  • A trio of white metal tubes with silver caps are nestled in a dark, open cardboard box.
  • A glass vial of 'SANTAL 26' incense sticks stands upright next to a single incense stick held at a slight angle by a small concrete base.
  • A studio product shot features a cream-colored canvas drawstring pouch centered against a solid dark gray background.
  • An overhead flat lay product shot features a glass bottle of Le Labo Santal 33 perfume centered on a textured black background.
  • A close-up shot features a person with heavily tattooed arms and hands carefully using a glass dropper to fill a teardrop-shaped glass vessel labeled 'LE…
  • A close-up photograph captures the hands of a person with dark skin holding a small cream note that says "Merci!" while unboxing a Le Labo Santal 33 perfume.
  • A focused close-up captures hands carefully pouring a clear liquid from a glass beaker into a round perfume bottle labeled "SANTAL 33".
  • Seven glass perfume bottles with silver caps stand in a neat horizontal line against a weathered, off-white paneled door and a matching stone ledge.
  • Five apothecary-style glass perfume bottles with silver caps stand in a neat row on a dark, weathered ledge.
  • A minimalist product shot featuring a single 'ENCENS 9' Le Labo scented candle housed in a heavy, cylindrical concrete vessel.
  • A minimalist product shot features a single off-white scented candle in a clear glass jar against a solid matte gray background.
  • A glass bottle of ENCENS 9 home fragrance stands centered against a flat, matte charcoal gray background.
  • A pair of matte black candle wick trimmers stands vertically beside a matching candle snuffer, both set against a seamless, dark charcoal grey background.
  • A collection of three Le Labo glass perfume vials and two textured metallic travel tubes sit on a dark, polished counter.
  • A brown cardboard Le Labo fragrance box sits on a dark metal lab counter, flanked by five tiny glass perfume vials and a small card.
  • A wide-angle overhead product shot features a bottle of 'SANTAL 33' perfume surrounded by its raw ingredients and packaging against a stark black background.
  • A close-up shot captures the heavily tattooed arms of a person in a grey apron using a glass dropper to fill a teardrop-shaped glass diffuser.
  • A top-down product shot features several Le Labo fragrance discovery sets arranged on a weathered, light gray concrete surface.
  • A wide, horizontal product shot features twenty-two glass Le Labo perfume bottles lined up against a weathered, off-white wooden paneled wall.
  • Five apothecary-style glass perfume bottles with brushed silver caps stand in a neat row on a dark, heavy ledge.
  • A row of three 10ml Le Labo perfume vials and two aged metal travel cases stands on a polished dark stone counter against a background of white subway tile…
  • A wide product shot features a Le Labo 'DISCOVERY SET + 100ML' kraft paper box centered on a dark industrial workbench against a white subway tile wall.

Download Le Labo’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Le Labo’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 85 images and the logos. The font files belong to Le Labo Holding LLC, so they’re left out.

Download the Brand SkillZIP, 17.4 MB

le-labo-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ voice.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery-identity-and-backdrops.md

│ ├ imagery-collections.md

│ ├ imagery-editorial-and-brand.md

│ └ imagery-product-and-experience.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from lelabofragrances.com on 30 Oct 2026. It isn’t Le Labo’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Le Labo and its logos are trademarks of Le Labo Holding LLC. Rainbrand isn’t affiliated with or endorsed by Le Labo Holding LLC.

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