Bloom is now Rainbrand

(Brand guidelines) // Food and drink

McDonald's brand
guidelines

McDonald's’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from mcdonalds.com.

Download the Brand Skill

About McDonald's

McDonald’s is a global restaurant brand built around familiar food, quick ordering, and everyday convenience. Its public-facing voice pairs an instantly recognizable identity with approachable, energetic language.

Use the standalone Golden Arches as McDonald’s primary identity artwork. Preserve the mark’s shape and proportions; do not redraw, distort, or add effects to it.

McDonald's colors

  • McDonald’s Gold

    The Golden Arches and primary accent

    HEX
    RGB

  • McDonald’s Red

    Signature red

    HEX
    RGB

  • White

    Backgrounds

    HEX
    RGB

  • Charcoal

    Text

    HEX
    RGB

McDonald's fonts

  • Speedee

    Headings · 700, Body · 400, Buttons · 700

Font names only. The Brand Skill download doesn’t include font files.

McDonald's’s voice

Write in a friendly, direct, energetic voice. Favor short sentences, contractions, playful asides, and familiar everyday language. Make benefits tangible and keep the invitation clear without sounding formal or technical.

  • “Make any day fry day”
  • “Get more than you expect (and for less)”
  • “Because who wants to wait in line? Not you”
  • “You do you”

Dos and don’ts

Do

  • Use McDonald’s Gold as the recognizable accent and keep text easy to read against it.
  • Use Speedee for headings, body copy, and interface actions.
  • Write with direct, everyday phrasing and a playful, personable touch.
  • Keep offer details and qualifications together with the offer they describe.

Don’t

  • Don’t distort or redraw the Golden Arches.
  • Don’t make copy sound stiff or overcomplicated when a plain, conversational phrase will do.
  • Don’t separate an offer from its qualifying details.

McDonald's imagery

254 images from mcdonalds.com, in 3 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Campaign and brand imagery

83 images

Use McDonald’s campaign and brand photography as references for promotional storytelling, seasonal offers, product launches, community, and corporate communications. The brand’s own campaigns combine expressive product imagery with approachable copy and a clear promotional focus.

  • A flat, minimalist logo of the iconic McDonald's golden arches.
  • A vibrant digital graphic features the Monopoly Man sitting at a desk with a game board, beside a McDonald's bag overflowing with cash.
  • A close-up studio shot of a red McDonald's carton overflowing with golden French fries sits on the left against a plain white background.
  • A close-up studio shot of a red McDonald’s carton filled with golden French fries stands on a plain white background.
  • Three vibrant McCafé iced beverages are lined up against a bright blue and purple gradient background.
  • Three vibrant, condensation-covered McCafé drinks are lined up against a blue-to-purple gradient background.
  • A vibrant digital promotion for McDonald's features a grid of food items against red and yellow backgrounds next to larger featured meal photos.
  • This graphic advertisement features a "$4 Meal Deal" and "Under $3 ea." options from the McValue menu against a clean white background.
  • A close-up studio shot featuring a McDonald's Big Mac burger and a large order of French fries arranged in front of a brown paper McDelivery bag.
  • Two crispy fried chicken wraps are presented side-by-side, each bursting with golden-brown breaded chicken nuggets, shredded lettuce, and melted cheese sticks.
  • Four different breakfast sandwiches, including biscuits and English muffins with ham, bacon, sausage, egg, and melted cheese, are arranged at the bottom of a…
  • A brown paper McDonald's bag sits prominently on a patterned doormat outside a dark doorway, sealed with a yellow "McDelivery" sticker.
  • Five Black fashion designers pose confidently in an ornate, gold-toned theater lobby, showcasing diverse styles from textured tweed jackets and denim to…
  • A close-up photo shows a person holding a smartphone displaying a McDonald's mobile order confirmation for 'Jamie #1691' with the instruction to 'Pull into a…
  • A black smartphone displaying a red McDonald's logo on its white screen sits at the center of this flat graphic against a solid yellow background.
  • Three distinct breakfast sandwiches are arranged on a white wrapper with a yellow arc pattern atop a wooden surface.
  • A low-angle photograph of a McDonald's roadside sign towers against a pale blue sky.
  • A stylized graphic features Rich Uncle Pennybags behind a Monopoly game board, with large chrome text reading "GET YOUR BAG" and "PLAY IN THE APP." He sits…
  • A promotional food graphic features the bold white and black text "Under $3 Menu" above a grid of eight fast food items.
  • A promotional graphic for a '$4 Meal Deal' showcases two breakfast sandwich options alongside a hash brown and a small McCafé coffee.
  • A promotional food graphic showcases a "$5 Meal Deal" featuring a McDouble and a McChicken side-by-side in the foreground.
  • A wide outdoor shot captures a woman with long, curly dark hair laughing joyfully with her eyes closed while eating French fries.
  • The yellow McDonald's Golden Arches logo is centered on a white wood-grain surface, framed by deconstructed burger ingredients.
  • A close-up, warm-toned photograph of two young children peering out from inside a bright yellow tent as an adult's hands present them with two red Happy Meal…
  • A close-up, overhead photo features a vibrant, round yellow egg yolk resting in its clear white inside a small white ramekin.
  • A crisp studio product shot features a McCrispy chicken sandwich and a medium order of McDonald's fries separated by a bold red plus sign.
  • A vibrant red tomato is being sliced with a large chef's knife on a clean white cutting board.
  • A trio of sesame seed bun cheeseburgers is presented in a studio product shot against a soft, tan bokeh background.
  • A young Black boy in a bright green helmet and yellow-and-white striped shirt kicks along on a yellow scooter.
  • A top-down food photograph features a sage green bowl of oatmeal topped with diced red and green apples and dried cranberries.
  • A grayscale photo features a close-up portrait of Ray Kroc superimposed over a vintage 1950s McDonald's restaurant at night.
  • A diverse group of seven smiling McDonald's employees in blue and navy uniforms pose closely together in front of a modern restaurant exterior with a glowing…
  • A vibrant yellow, 3D McDonald's Golden Arches sign is positioned centrally against an industrial background of corrugated metal and structural grey beams.
  • Two young East Asian women create a heart shape with their hands in the foreground of this close-up photograph.
  • A blue digital graphic illustrates global financial growth with a pixelated world map background overlaid by a grid.
  • Two young men stand together outdoors, looking down at a smartphone screen with smiles and engaged expressions.
  • A cheerful middle-aged man with short brown hair and a goatee smiles warmly while looking off-camera.
  • A flat graphic illustration of a United States map in solid golden yellow, featuring several red location pins with the golden McDonald's arch logo inside.
  • A vibrant yellow warning icon is centered on a minimalist white background.
  • A smartphone screen featuring the red and yellow McDonald's logo sits centered before a vibrant yellow backdrop.
  • A high-angle studio product shot displays a McDonald's meal arrangement against a clean, light gray background.
  • A close-up lifestyle photo captures two young blonde women sharing a lighthearted moment at a McDonald's restaurant.
  • A minimalist flat illustration features two tilted smartphones, one with a yellow frame and the other with a red frame, against a white background.
  • A split-screen graphic features the Monopoly Man peeking out from an ornate dark wood door at a McDonald's delivery bag on the doorstep.
  • A flat minimalist illustration features a brown hand holding a red smartphone against a vibrant golden-yellow background.
  • A minimalist flat graphic of a cerulean blue credit card tilted at a diagonal angle against a solid ochre yellow background.
  • A minimalist flat graphic illustration shows a stylized yellow hand reaching through a doorway to hold out a brown paper McDonald's delivery bag.
  • Four white smartphone icons are lined up horizontally against a solid yellow background, each displaying a different food delivery service app.
  • A focused shot of a black sign reading "Mobile Order Curbside Pickup" with a yellow arrow and a McDonald's app icon, placed in the foreground of a restaurant…
  • A classic McDonald's McDelivery meal set is arranged against a soft, bright white background.
  • A close-up photograph captures two young women with blonde hair leaning in together to look at a smartphone, one laughing joyfully while the other has an…
  • A dynamic graphic display of several McDonald’s gift card designs scattered at an angle across a white background.
  • This flat graphic features a large smartphone silhouette displaying icons of a Big Mac, French fries, and a paper bag against a bright yellow screen.
  • A 3D graphic features a stack of light blue McDonald's gift cards with one card hovering above the rest.
  • A white smartphone is tucked into the front breast pocket of a blue denim jacket, its screen displaying the McDonald's mobile app interface.
  • A close-up photograph captures two young women with blonde hair leaning in together, their faces lit by soft, warm light as they focus on a smartphone screen.
  • A group of three diverse young adults, two women and one man, share a meal outdoors in a sun-drenched, backlit setting with soft foliage.
  • A touching profile photograph shows a woman and a young girl touching noses and smiling at each other in a bright, modern indoor setting.
  • A close-up shot from behind a young man wearing a maroon ringer t-shirt and a grey canvas backpack, looking toward a large academic rotunda.
  • A close-up photograph of a smiling fast-food worker looking off-camera with an expression of pride or accomplishment.
  • A close-up shot focuses on a hand with orange-tinted nails holding a smartphone that displays a vibrant, high-resolution photo of McDonald's french fries.
  • A man in a light blue t-shirt leans over to smile and chat with a woman in a wheelchair who smiles back warmly.
  • A close-up, black-and-white portrait of a man in a suit is superimposed over a vintage 1950s McDonald's restaurant at night.
  • A radiant, wide-angle lifestyle photograph captures a young woman with long wavy hair laughing joyfully as she snacks on golden fries from a red carton.
  • A towering white wind turbine with red-tipped blades dominates the foreground of this wide-angle aerial photo, set against a vast patchwork of green and gold…
  • A medium close-up photo shows two children seated at a restaurant table, bathed in warm, sun-drenched lighting.
  • Three service employees in professional white and grey button-down shirts laugh together against a vibrant yellow and black graphic wall.
  • A close-up lifestyle photograph captures an affectionate moment as a Black man in a cream-colored sweater kisses the cheek of a smiling young boy wearing…
  • A diverse group of seven smiling McDonald's employees in blue and navy uniforms stand closely together in front of a modern restaurant location.
  • A close-up photograph features the top half of the iconic McDonald's golden arches.
  • A vibrant yellow McDonald's Golden Arches logo is mounted on a textured panel of horizontal light wood slats.
  • A flat graphic illustration features a grey laptop and a black smartphone side-by-side against a solid orange background.
  • A vibrant line of seven McCafé iced beverages stretches across a blue and purple gradient background.
  • Three vibrant McCafe iced beverages are shown in a tight, three-quarter product shot against a bright blue gradient background.
  • A close-up product shot of a McCafé drink featuring a vibrant turquoise carbonated liquid filled with ice cubes and topped with a thick layer of white foam.
  • A vibrant close-up product shot features a chilled McCafé clear plastic cup filled with a layered, carbonated magenta and teal beverage over ice.
  • A close-up studio shot of a glass McCafé mug filled with dark black coffee against a clean white background.
  • A close-up studio shot features a McCafé iced coffee in a clear, condensation-beaded glass against a plain white background.
  • A silhouette of two McCafé cups side-by-side dominates the center of this product graphic, their contents topped with whipped cream shapes.
  • A smartphone displaying the McDonald's app interface with "1234 pts" is centered against a clean white backdrop.
  • Three various formats of McCafé coffee are displayed against a vibrant yellow background, featuring a box of 72 Keurig K-Cup pods, a 12 oz bag of ground…
  • A smartphone displaying the MyMcDonald's app with '1234 pts' is the central focus, surrounded by a spread of McDonald's food items on a white background.
  • A wide, banner-style graphic featuring the lower part of a yellow McDonald's Golden Arch emerging from the top center against a vibrant red background.

Food imagery

164 images

Use the McDonald’s menu and product imagery as references for presenting food and beverages. Keep the item itself clear and recognizable, and use the images in context: menu tiles, product pages, promotional modules, or category navigation. The menu spans breakfast, burgers, chicken, sides, desserts, coffee, drinks, and sauces.

  • A dense studio product shot of several McDonald's menu items grouped together against a plain white background.
  • A close-up 2D illustration of the Monopoly Man mascot winking against a vibrant pink to red gradient background.
  • A McDonald's Crispy Chicken Sandwich with visible pickles is the centerpiece of this studio product shot.
  • A flat graphic logo featuring the text "McValue" in a bold, white sans-serif font centered on a solid mustard-yellow background.
  • A close-up studio shot featuring a golden-brown bacon, egg, and cheese biscuit sandwich paired with a grilled breakfast burrito.
  • A studio product shot features a double-decker Big Mac in the foreground, showcasing its sesame seed bun, two beef patties, melting cheese, and shredded…
  • A studio product shot features two sandwiches on soft, golden buns against a plain white background.
  • Two distinct arrangements of fried chicken are stacked vertically in this studio product shot.
  • Two crispy chicken snack wraps are angled towards the right in this high-definition product shot.
  • A vibrant red carton of McDonald's french fries stands upright, filled with golden, thin-cut fries.
  • A bright red Happy Meal box stands centered against a plain white background, featuring its iconic golden arches as the carrying handles.
  • A studio product shot features a McDonald's McCafé Frappé and a caramel sundae set against a clean white background.
  • A side-by-side product shot features a glass mug of dark black coffee and a tall McCafé frappe.
  • Three glasses of iced beverages are arranged in a tight cluster, led by a vibrant pink Strawberry Watermelon McCafé drink in the foreground featuring whole…
  • A small clear glass bowl filled with smooth, dark red ketchup sits in the foreground.
  • A close-up product shot of an English muffin breakfast sandwich with layers of toasted bread, a thick slice of Canadian bacon, a circular fried egg, and…
  • A studio product shot of a breakfast burrito features a flour tortilla wrapped around scrambled eggs, sausage crumbles, green and red peppers, and melted…
  • A studio product shot features a tall, tapered glass filled with light-brown iced coffee and several ice cubes visible at the rim.
  • A high-angle studio product shot of a double-decker beef burger with three sesame seed bun layers.
  • A pile of golden-brown chicken nuggets sits next to a small glass bowl filled with deep red barbecue sauce.
  • A close-up product shot of a crispy chicken snack wrap features a golden-brown breaded chicken strip tucked into a soft flour tortilla.
  • A close-up product shot of a Quarter Pounder with Cheese, featuring a thick, seared beef patty sandwiched between two slices of melted yellow American cheese.
  • A close-up product shot of a classic fried chicken sandwich.
  • A high-angle product shot features a McDonald's Big Mac meal composed of a double-decker burger, a red carton of golden French fries, and a tall glass of…
  • A classic McDonald's meal is showcased in a vibrant studio product shot, featuring a Quarter Pounder with Cheese, a red carton of golden French fries, and a…
  • A crisp, high-resolution product shot features a McDonald's Bacon Quarter Pounder with Cheese meal including a medium order of fries and a cold Coca-Cola.
  • A vibrant studio shot featuring a classic McDonald's meal with a sesame seed cheeseburger, a red carton of golden French fries, and a tall,…
  • A McDonald's combo meal is arranged in a tight cluster, featuring a Double Quarter Pounder with Cheese in the foreground.
  • A close-up studio product shot featuring a McDonald's meal bundle with two cheeseburgers, a large order of fries, and a Coca-Cola.
  • A high-angle studio product shot of a McDonald’s value meal featuring a tall, condensation-covered glass of Coca-Cola with ice and white script lettering.
  • A crisp product photo of a McDonald's crispy chicken sandwich meal with golden fries and a cold drink.
  • A crisp product shot of a McDonald's Spicy Crispy Chicken Sandwich meal against a plain white background.
  • A McDonald's combo meal is presented as a crisp product shot featuring a McCrispy chicken sandwich, medium fries, and a Sprite.
  • A McDonald's value meal features a McCrispy chicken sandwich with lettuce, tomato, and orange sauce on a potato roll, grouped with a large carton of golden…
  • A vibrant product shot of a McDonald's meal featuring crispy, breaded chicken tenders, a large carton of golden french fries, and a tall glass of ice-filled…
  • A McDonald's combo meal studio shot featuring two snack wraps stacked in the foreground, filled with breaded chicken, lettuce, shredded cheese, and ranch sauce.
  • A vibrant studio food shot features a McDonald's meal including two snack wraps, a large carton of golden fries, and a tall glass of Sprite.
  • A close-up studio product shot featuring two McDonald's snack wraps stacked in front of a red carton of golden French fries and a condensation-covered glass…
  • A close-up studio shot featuring a McDonald's Filet-O-Fish meal, showcasing a golden fried fish patty topped with tartar sauce and a half-slice of melted…
  • A high-angle studio product shot features a McDonald's breakfast meal including a Sausage McMuffin with Egg, a broken crispy hash brown, and a clear glass…
  • A McCafé breakfast meal features a large clear glass mug of black coffee with the white "McCafé" logo centered on the front.
  • A close-up studio shot featuring a McDonald's breakfast meal including a bacon, egg, and cheese biscuit, a golden-brown hash brown broken in half, and a…
  • A close-up studio shot featuring a McDonald's Sausage Biscuit with Egg, a broken-open golden hash brown, and a glass mug of McCafé black coffee.
  • A McDonald's breakfast combo featuring a tall McCafé clear glass mug filled with black coffee, a Sausage McMuffin with Egg, and a broken hash brown.
  • A breakfast product shot featuring a McCalf coffee in a glass mug alongside a McGriddles sandwich and a golden-brown hash brown.
  • A close-up studio product shot featuring a McCafé breakfast meal ensemble.
  • A breakfast combo studio shot features a McCafé glass mug filled with black coffee behind a bacon, egg, and cheese bagel sandwich.
  • A close-up product shot featuring a breakfast meal with a large glass McCafé mug of black coffee as the backdrop.
  • A close-up studio product shot of a sausage biscuit breakfast sandwich.
  • A close-up product shot of a sausage and cheese breakfast muffin.
  • A golden-brown McDonald’s hash brown patty with a crispy, shredded texture is tucked into a white paper sleeve.
  • A clear glass McCafé mug is filled with dark black coffee, showing a thin ring of crema along the surface.
  • A close-up studio shot features a double cheeseburger with two grilled beef patties layered with melted yellow cheese and diced white onions between toasted…
  • A close-up studio product shot of a crispy chicken sandwich on a smooth, golden-brown brioche bun.
  • A close-up product shot of McDonald's french fries overflowing from a white paper sleeve featuring the yellow golden arches logo and a red bottom trim.
  • A tall, chilled Coca-Cola glass is filled to the brim with bubbly dark soda and a heavy layer of ice cubes.
  • A professional product shot featuring a McCafe black coffee in a clear glass mug, positioned behind a sausage biscuit and a broken golden hash brown.
  • A studio product shot features a McCafé breakfast combo consisting of a glass mug of black coffee, a sausage and cheese McMuffin, and a golden hash brown…
  • A studio product shot featuring a McChicken sandwich topped with shredded lettuce and mayonnaise, accompanied by a large order of golden fries in a…
  • A close-up studio shot featuring a McDonald's value meal combination of a double cheeseburger, a large order of French fries, a stack of four Chicken…
  • A close-up studio product shot of a bacon, egg, and cheese biscuit sandwich.
  • A studio product photograph of a sausage, egg, and cheese breakfast sandwich on a toasted English muffin.
  • A professional studio product shot features a golden-brown, flaky sausage and egg biscuit sandwich stacked neatly against a neutral background.
  • A close-up studio shot of a breakfast McGriddle sandwich, featuring a golden, folded egg and two crispy strips of bacon between two maple-scented griddle cakes.
  • A close-up product shot of a sausage McGriddle breakfast sandwich, featuring a savory sausage patty nestled between two soft, golden-brown griddle cakes.
  • A close-up studio product shot of a breakfast sandwich featuring a toasted English muffin with a visible 'M' branding mark seared into the top bun.
  • A studio product shot of a bacon, egg, and cheese bagel sandwich shown from a side-angle view.
  • A close-up studio shot of a breakfast bagel sandwich featuring a toasted, golden-brown bagel.
  • A studio product shot of a hearty steak, egg, and cheese bagel sandwich shown at a three-quarter angle.
  • A studio product shot of a plain, toasted bagel sliced in half.
  • A close-up studio shot of a breakfast bagel sandwich featuring a toasted, golden-brown bagel.
  • A close-up studio shot of an egg and cheese biscuit breakfast sandwich.
  • A top-down studio product shot features a full breakfast platter on a white plate.
  • A top-down product shot of a full breakfast platter featuring a stack of three golden-brown pancakes topped with a pat of butter and drizzled syrup.
  • A close-up studio photograph features three golden-brown pancakes stacked loosely on a plain white oval plate.
  • A close-up studio shot shows three golden-brown pancakes stacked on a white oval plate alongside a single seared sausage patty.
  • A close-up product shot features a white ceramic bowl filled with creamy oatmeal, topped with vibrant chunks of green and red apples, dark cranberries, and…
  • A breakfast product shot features a McCafe sausage McGriddle and a hash brown in front of a glass mug filled with dark black coffee.
  • A high-detail product shot of a double cheeseburger featuring two thick, seared beef patties topped with melting slices of yellow American cheese.
  • A close-up product shot of a gourmet cheeseburger featuring a thick, flame-grilled beef patty sandwiched between two layers of melting yellow American cheese.
  • A professional studio product shot of a double cheeseburger featuring two seasoned beef patties stacked with melted yellow American cheese.
  • A close-up product shot of a bacon cheeseburger on a toasted sesame seed bun.
  • A close-up product shot of a cheeseburger featuring a glossy, golden-brown bun and a visible beef patty topped with melted yellow American cheese, pickles,…
  • A close-up product shot of a double cheeseburger featuring two seasoned beef patties layered with melted orange American cheese on a smooth, toasted bun.
  • A professional studio product shot of a classic hamburger featuring a smooth, glossy golden-brown bun.
  • A close-up studio shot of a crispy chicken sandwich on a split-top potato bun.
  • A professional product shot of a crispy chicken sandwich on a glossy, split-top toasted bun.
  • A close-up studio shot of a spicy chicken sandwich featuring a large, golden-brown fried chicken breast fillet.
  • A close-up studio photograph of a Filet-O-Fish sandwich featuring a square, golden-brown breaded fish patty.
  • A vibrant yellow graphic tag in the upper-right corner reads "Protein 31g" in bold black text, identifying a pile of crispy, golden-brown chicken tenders.
  • A close-up studio shot of a snack wrap features a breaded, golden-brown chicken strip tucked into a soft flour tortilla.
  • A pile of five pale, creamy-yellow apple slices rests in the bottom third of the frame.
  • A McDonald's Happy Meal is displayed as a clean product shot featuring the iconic red cardboard box with a yellow smile and golden arches handles.
  • A classic McDonald's Happy Meal is presented as a clean product shot featuring a red box with yellow golden arches handles and a smiling face.
  • A classic McDonald's Happy Meal features the iconic red box with a yellow smile and golden arches handles.
  • A commercial product shot of an Oreo McFlurry served in a clear, cylindrical cup featuring the blue and white "OREO" logo on the front.
  • A tall glass of soft-serve vanilla ice cream is blended with colorful M&M's candies, shown in a clean product shot.
  • A professional studio photograph of a tall, vanilla soft-serve ice cream cone.
  • A tall, clear glass filled with a McCafé chocolate frappe features a thick swirl of white whipped cream on top.
  • A studio product shot of a McDonald's vanilla milkshake served in a clear, tall glass with the golden arches logo printed in the center.
  • A pale pink strawberry milkshake fills a tall, clear glass topped with a generous swirl of thick white whipped cream.
  • A studio product shot of a vanilla soft-serve sundae served in a clear, tall cylindrical glass.
  • A close-up product shot of a vanilla soft-serve sundae in a tall, clear glass cup.
  • A golden-brown baked apple pie is broken into two pieces, revealing a warm filling of soft apple chunks and syrupy glaze.
  • A single, thick golden-brown chocolate chip cookie stands upright in a studio product shot.
  • A condensation-frosted glass of McCafé iced coffee is filled with dark liquid and topped with jagged ice cubes.
  • A frosted tall glass filled with creamy, light-brown iced coffee and several ice cubes, featuring the white 'McCafé' script logo prominently on the center.
  • A tall, chilled glass of McCafé iced coffee is filled with a creamy, tan-colored latte and topped with floating ice cubes.
  • A studio product shot features a clear glass McCafé mug filled with dark black coffee.
  • A studio product shot of a McCafé mocha served in a clear glass mug, featuring a tall swirl of whipped cream drizzled with dark chocolate syrup.
  • A clear glass McCafé mug is filled with dark black coffee topped with a thin layer of light brown crema.
  • A McCafé caramel frappe is presented in a tall, clear glass, topped with a generous swirl of whipped cream and a crisscross drizzle of amber caramel sauce.
  • A studio product shot of a McCafé mocha frappe in a tall glass, crowned with a thick swirl of whipped cream and a dark chocolate drizzle.
  • A clear glass McCafé mug filled with a creamy latte, topped with a thick, frothy layer of white foam.
  • A studio product shot of a McCafé latte served in a clear glass mug with a thick layer of white micro-foam.
  • A studio product shot of a McCafé latte served in a clear glass mug with a thick layer of white foam on top.
  • A clear McCafé glass mug filled with a creamy light-brown mocha, topped with a tall swirl of whipped cream and a dark chocolate drizzle.
  • A McCafé mocha frappe is presented in a clear glass, topped with a tall, swirling peak of whipped cream drizzled with dark chocolate syrup.
  • A clear glass McCafé mug is filled with a light brown latte topped with a thick layer of frothy white foam.
  • A clear glass McCafé mug is filled with a tan-colored latte topped with a thick layer of white microfoam.
  • A studio product shot features a clear glass McCafé mug filled with a light brown vanilla latte, topped with a thick layer of creamy white foam.
  • A tall glass of creamy, light brown iced coffee is filled with ice cubes and branded with a large white McCafe logo.
  • A tall glass of creamy McCafé iced coffee is filled with ice and topped with a white McCafé logo on the front.
  • A clear glass McCafé mug is filled with a creamy, light-brown caramel latte topped with a thick layer of white foam and a golden caramel drizzle.
  • A tall, frosted glass of McCafé iced coffee features a distinct ombre layer of dark espresso swirling into creamy white milk.
  • A vibrant two-toned iced beverage in a McCafé glass featuring a bright teal lower half and a deep magenta dragon fruit top layer packed with ice and black…
  • A vibrant duo-tone iced beverage in a McCafé glass sits behind a condensation-covered can of Red Bull Zero.
  • A tall, condensation-covered glass is filled with a vibrant electric blue carbonated drink and topped with a thick layer of white foam.
  • A vibrant red McCafé iced beverage fills a tall, condensation-beaded glass, packed with ice cubes and large, dark red strawberry slices.
  • A close-up studio shot of a Dr Pepper float served in a tall, condensation-covered glass filled with ice and dark soda.
  • A studio product shot of a frosty, condensation-covered glass filled with dark Coca-Cola and ice, topped with a thick swirl of white foam or cream.
  • A close-up studio shot of a Diet Coke ice cream float served in a tall, condensation-covered glass filled with dark soda and crushed ice.
  • A professional studio product shot of an iced McCafé beverage in a tall, condensation-covered glass filled with golden-yellow tea and crushed ice.
  • A vibrant, deep magenta McCafé dragon fruit drink is filled with ice cubes and visible black seeds in a tall, sweating glass.
  • A vibrant studio shot of a tall glass filled with glowing orange Hi-C Orange Lavaburst, packed with ice cubes and topped with a thick layer of creamy white…
  • A vibrant glass of Fanta Orange over crushed ice is topped with a thick layer of white whipped cream or foam.
  • A condensation-covered glass filled with Diet Coke and crushed ice, featuring the classic white logo on the side.
  • A studio product shot of a tall, sweating glass of Coca-Cola Zero Sugar filled with dark liquid and packed with ice cubes.
  • A vibrant studio photograph of a tall glass filled to the brim with crushed ice and sparkling clear Sprite soda.
  • A tall glass filled with vibrant orange Hi-C Orange Lavaburst liquid and a generous amount of crushed ice.
  • A vibrant studio product shot of a tall, frosted glass filled with dark, bubbly Dr Pepper soda and plenty of ice cubes.
  • A vibrant red Frozen Hawaiian Punch beverage fills a clear, condensation-beaded cup, topped with a thick swirl of slushy ice.
  • A close-up studio shot of a tall glass filled with a light brown, slushy beverage topped with a thick swirl of frozen Coca-Cola.
  • A vibrant, light blue slushy drink fills a tall, frosted glass, topped with a peaked swirl of icy foam.
  • A product shot of a tall, cylindrical highball glass filled with pale yellow lemonade and packed with ice cubes.
  • A tall, condensation-beaded glass filled with amber-colored iced tea and jagged ice cubes is centered in this product shot.
  • A studio product shot features a tall, straight-walled glass filled with amber-colored iced tea.
  • A crisp product shot of a 16.9 FL OZ Dasani purified water bottle, featuring a bright green cap and a light blue label with the white 'DASANI' logo.
  • A light blue 8 fl oz carton of 1% Low Fat Milk stands upright with a white, flexible straw inserted into the top.
  • A vertical product shot of a brown chocolate milk carton with a white bendy straw inserted into the top.
  • A tall, chilled glass of vibrant yellow-orange Minute Maid Orange Juice is centered in this product shot.
  • A vertical product shot of a white Honest Kids juice box featuring an apple slice duck floating in a golden juice splash.
  • A tall glass filled with a thick, pale pink strawberry banana smoothie features the white 'McCafe' logo printed on its front.
  • A tall glass of pale yellow, frozen pineapple smoothie stands centered, featuring the white "McCafé" logo across its front.
  • A clear glass ramekin filled with smooth, orange-colored dip featuring visible red chili flecks sits in the foreground.
  • A small clear glass bowl filled with dark red barbecue sauce sits in front of a red rectangular backdrop.
  • A small clear glass bowl filled with smooth, vibrant orange-red Spicy Buffalo sauce sits in the foreground.
  • A small glass bowl filled with creamy white ranch dressing sits in the foreground, showing visible black pepper flecks and a soft swirl on top.
  • A small glass bowl of creamy honey mustard sauce, speckled with red pepper flakes, sits in front of a mustard-yellow rectangular graphic.
  • A small clear glass bowl filled with glossy, amber-colored Sweet 'N Sour sauce is the focal point of this product shot.
  • A small clear glass bowl filled with smooth, glossy red ketchup is positioned in the foreground.
  • A small clear glass bowl filled with creamy, thick off-white mayonnaise sits in the foreground, featuring visible soft peaks on its surface.
  • A close-up studio shot of a small glass bowl filled with thick, textured yellow mustard sits in the foreground.
  • A clear glass ramekin filled with amber-colored liquid honey sits in the foreground, illuminated to show its viscous texture and golden glints.

Product and digital experience imagery

7 images

Preserve McDonald’s own product and digital experience imagery when creating related work. Examples include ordering ahead, choosing a pickup method, loyalty, delivery, app promotion, and the locator interface. Use these as references for McDonald’s digital service communication.

  • A minimalist black and white graphic showing the upper portion of a smartphone frame.
  • A close-up photograph features a person's hands holding a smartphone displaying a McDonald's mobile order confirmation for 'Jamie #1691' with instructions to…
  • A vibrant studio food shot features a McDonald's Big Mac, a large order of golden fries in a red carton, and a pile of Chicken McNuggets with three dipping…
  • A flat minimalist graphic depicts a brown hand holding a black smartphone against a large yellow circular background.
  • A minimalist flat illustration features a black smartphone centered over a large yellow circle.
  • A minimalist graphic illustration centered in a yellow circle shows a dark-skinned hand holding a smartphone.
  • A white Apple logo and San Francisco typeface text are set against a solid black rectangular badge with rounded corners.

More from the Brand Skill

Accessibility

Design digital experiences to support inclusive ordering and navigation. McDonald’s states that its digital accessibility work is guided by W3C recommendations, including WCAG, and is tested periodically with assistive technology users. Its U.S. restaurants also describe accessible ordering options such as Braille menus, large-print and picture menus, kiosk magnification, reach mode, and audio navigation.

Download McDonald's’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow McDonald's’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 256 images and the logos. The font files belong to McDonald's Corporation, so they’re left out.

Download the Brand SkillZIP, 10.2 MB

mcdonalds-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ accessibility.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ campaign-imagery.md

│ ├ food-imagery.md

│ └ product-experience.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from mcdonalds.com on 30 Oct 2026. It isn’t McDonald's’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

McDonald's and its logos are trademarks of McDonald's Corporation. Rainbrand isn’t affiliated with or endorsed by McDonald's Corporation.

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