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(Brand guidelines) // Food and drink

Prime Hydration brand
guidelines

Prime Hydration’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from drinkprime.com.

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About Prime Hydration

PRIME is a beverage brand built around the meeting point of great taste and function. Its range includes hydration drinks, zero-sugar hydration, energy drinks, shakes, and hydration sticks. Its public voice connects bold flavors with refreshment, replenishment, and refueling.

Use PRIME’s own wordmark and its green circle mark as the brand identifiers. Keep them distinct from product artwork, campaign imagery, and other decorative assets.

Prime Hydration colors

  • Bright green

    The circle logo and brand accents

    HEX
    RGB

  • Black

    Wordmark and headlines

    HEX
    RGB

  • White

    Backgrounds

    HEX
    RGB

  • Near-black

    Website text

    HEX
    RGB

Prime Hydration fonts

  • Normalidad Extended

    Headings and buttons · 500

  • Normalidad Compact

    Titles and product descriptions · 500

  • Normalidad Wide

    Subheadings and body · 300

Font names only. The Brand Skill download doesn’t include font files.

Prime Hydration’s voice

Write with confidence, energy, and an emphasis on taste and function. Connect product benefits to refreshing, replenishing, and refueling; keep claims specific to the product and facts being described. The brand’s own copy includes phrases such as “great taste meets function,” “bold, thirst-quenching flavors to help you refresh, replenish, and refuel,” and “the sky is the limit.”

The origin story presents PRIME as underdogs who value what is possible, and describes rivals coming together as brothers and business partners. Use that spirited, collaborative tone when the context calls for brand-story copy.

  • “great taste meets function”
  • “bold, thirst-quenching flavors to help you refresh, replenish, and refuel”
  • “the sky is the limit”

Dos and don’ts

Do

  • Connect taste with function, and use energetic, straightforward language about refreshment and refueling.
  • Keep product benefits specific to the product being promoted; use the product’s stated features rather than assuming every PRIME product shares them.
  • Use PRIME’s own wordmark and green circle mark to identify the brand.

Don’t

  • Don’t extend a product’s nutrition or ingredient claims to the entire PRIME range.
  • Don’t replace PRIME’s energetic, taste-and-function voice with unsupported claims or promises.
  • Don’t redraw the PRIME wordmark or set it in another typeface.

Prime Hydration imagery

102 images from drinkprime.com, in 9 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Brand campaigns and banners

22 images

Use PRIME’s own campaign artwork as visual references for promotional banners, campaign placements, social sharing, product-family graphics, and store-locator pages. Keep campaign artwork in its own context and use the matching desktop or mobile version when applicable.

  • A promotional photograph features Logan Paul and KSI against a vibrant turquoise sky, leaning back-to-back on a yellow platform.
  • A wide commercial shot features Logan Paul and KSI posed back-to-back against a vibrant blue sky, with the word "PRIME" in massive black block lettering on…
  • A vibrant yellow, orange, and red PRIME Hydration bottle splashes dynamically into a turquoise swimming pool under a bright summer sky.
  • Logan Paul and KSI stand side-by-side against a dark, moody background, each presenting a can of PRIME Shake protein drink toward the camera.
  • KSI and Logan Paul stand against a dark background, each holding a Prime Shake protein drink.
  • Seven Prime Hydration bottles are arranged in a V-shaped formation against a white background, led by the red, white, and blue 'ICE POP' flavor in the center.
  • A set of four bold, black beverage benefit icons arranged in a grid.
  • Three cans of Prime Ultra-Filtered Milkshake stand side-by-side in a product shot, showcasing the Vanilla, Cookies & Cream, and Chocolate flavors.
  • A bold nutritional graphic featuring heavy black text.
  • A lineup of five Prime Energy drink cans is arranged in a staggered fan formation against a white background, with a metallic red 'CHERRY LIMEADE' can…
  • Four black and white graphic icons are arranged in a grid, each featuring bold, blocky drop shadows and capitalized sans-serif text.
  • Three white and multi-colored Prime Hydration stick packs are fanned out against a plain background, featuring Glacier Orange, Ocean Cherry, and Berry Citrus…
  • A clean, black-and-white minimalist graphic divided into four quadrants by a central vertical line and two shorter horizontal lines.
  • A dynamic product shot of a PRIME Hydration Summer Pop bottle angled diagonally against a bright cyan and blue gradient background.
  • A vibrant pink Prime Strawberry Lemonade energy drink can floats diagonally through a saturated pink space, surrounded by floating yellow spheres and pink…
  • A vibrant pink Prime Energy Drink can, labeled 'STRAWBERRY LEMONADE', floats centrally amidst a flurry of liquid bubbles, yellow spheres, and pink orbs with…
  • A box of Prime Hydration Strawberry Banana electrolyte sticks stands prominently against a vibrant pink background.
  • A box of Prime Strawberry Banana Electrolyte Drink Mix sits atop a stack of bright yellow lockers against a solid hot pink background.
  • Three boxes of Prime Hydration powder sticks and one single sachet float in a dynamic cluster against a vibrant, split-tone background of neon blue and hot…
  • Three boxes of Prime Rapid Rehydration Electrolyte Drink Mix in Ocean Cherry, Glacier Orange, and Berry Citrus Rush flavors float dynamically against a…
  • A close-up shot of a red and yellow Prime Summer Pop hydration bottle splashing dynamically into a bright blue swimming pool.
  • A vibrant banner features a man with a stubble beard pulling down orange-tinted sunglasses to peer intensely at the viewer.

Site and sharing imagery

1 image

Use the PRIME social-sharing assets and site-specific decorative imagery as references for brand-owned website placements. The decorative spinner and body assets belong to the site experience, not the logo system.

  • A white universal accessibility icon consisting of a simplified human figure with outstretched arms and legs, centered within a thin white circular border.

Energy imagery

10 images

Use PRIME’s Energy product images, collection banner, and feature callouts as references for Energy creative work.

  • A vertical product shot of a metallic pink Prime Energy drink can featuring a bold, white vertical logo with a heavy black outline.
  • A matte black 16 oz Prime Energy drink can features vertical, bold metallic gold lettering.
  • A 16 oz tall boy can of Prime Energy in Cherry Limeade flavor features a metallic red finish with lime green accents at the top and bottom.
  • A vertical product shot of a 16 oz Prime Energy drink can in the 'Dripsicle' flavor, featuring a bold tri-color design with horizontal bands of red, white,…
  • A vertical product shot of a metallic orange 16 oz Prime Energy drink can featuring the flavor name "DREAM POP" at the top.
  • A stark black and white graphic features a bold, slanted lightning bolt icon with a heavy drop shadow.
  • A bold black and white graphic features a minimalist three-dimensional cube with a null or 'zero' symbol slashed diagonally through a circle on its front face.
  • A bold black graphic symbol featuring an irregular, blocky shape contains two sets of white plus and minus signs, suggesting electrical charge.
  • A minimalist black and white vegan logo featuring two stylized leaves.
  • A 16 oz matte silver can of PRIME Energy Drink is depicted in a studio product shot.

Hydration imagery

18 images

Use PRIME’s hydration product, collection, and product-detail images as references for hydration-related creative work. Hydration imagery includes product pack imagery, a product gallery, collection graphics, and feature callouts.

  • A studio product shot of a PRIME Hydration 'SUMMER POP' bottle, featuring a vibrant red, orange, and yellow gradient with a melting, liquid-drip effect…
  • A high-angle studio product shot of a PRIME Hydration Drink bottle in the 'Ice Pop' flavor, featuring a patriotic red, white, and blue theme.
  • A vertical product shot of a Prime Hydration Drink bottle featuring a dynamic red and white swirl pattern across its entire surface.
  • A product shot of a Prime Hydration Drink bottle featuring a split 'Frostbite Fusion' theme with fire graphics on the left and ice crystals on the right.
  • A vertical product shot of a strawberry banana Prime Hydration Drink bottle, featuring a smooth color gradient from a vibrant pink at the top to a bright…
  • A studio product shot highlights the back of a Prime Hydration bottle, showing a vibrant color gradient that transitions from a bright pink top to a sunny…
  • A 3D product shot shows the back of a Prime hydration bottle featuring a vibrant vertical gradient that shifts from hot pink at the top to yellow at the base.
  • A vertical product shot of a Prime Hydration Drink bottle featuring a vibrant pink-to-yellow color gradient.
  • A minimalist black graphic features a stylized, half-cut coconut shell with a straw sticking out of its liquid center.
  • A minimalist black graphic featuring a solid teardrop shape with a white lightning bolt centered inside it.
  • A bold black graphic icon featuring a thick, stylized zero with a diagonal slash through it, resembling a mathematical null or empty set symbol.
  • A bold, black graphic icon features a solid shield outline containing a single liquid droplet with a small white highlight.
  • A bold black graphic logo features a large, stylized letter X that appears sliced through the middle with a jagged, lightning-bolt-style horizontal cut.
  • A light blue plastic bottle of Prime Hydration Drink featuring a white, ribbed cap and vertical logo text that appears carved from ice with realistic melting…
  • A product shot of a Kiwi Berry Prime Hydration drink bottle with a vibrant blue-to-green gradient label featuring a subtle, wavy camouflage pattern.
  • A vertical product shot of a Prime Hydration drink bottle with a dark, textured marble design accented by vibrant purple veins.
  • A 16.9 fl oz Prime Hydration bottle is shown from a side profile with a tri-color gradient of red, orange, and yellow separated by dripping liquid graphics.
  • A close-up product shot shows the back label of a Prime Hydration bottle, featuring a vibrant red-to-yellow gradient with a melting liquid graphic.

Hydration+ Sticks imagery

6 images

Use PRIME Hydration+ Sticks product images, banners, and callout icons for creative work in this product range.

  • A minimalist black graphic features a bowl-like coconut shell filled with liquid and a bent drinking straw, resting atop two stylized, cross-shaped palm leaves.
  • A single Prime Hydration+ Stick featuring a vibrant vertical pink-to-yellow gradient.
  • A bold, black graphic symbol resembling a stylized letter 'X' is composed of two thick diagonal strokes, with the upper-right to lower-left stroke featuring…
  • A bold black graphic icon featuring a solid droplet shape with a white lightning bolt cut out of its center.
  • A bold, black graphic featuring a large uppercase 'B' centered above the text 'B VITAMINS' in a heavy sans-serif font.
  • A solid black, minimalist graphic of a berry, such as a raspberry or blackberry, topped with three pointed leaves.

Rapid Rehydration imagery

16 images

Use PRIME Rapid Rehydration Sticks product images, collection graphics, and callouts for work in this product range.

  • A professional product shot features a white and red PRIME Ice Pop hydration pouch standing next to three individual single-serve sticks.
  • A professional product shot features a white and purple bag of Prime Hydration 'Berry Citrus Rush' electrolyte drink mix, standing behind three individual…
  • A commercial product shot of Prime Hydration's Ocean Cherry Electrolyte Drink Mix featuring a large white and red resealable pouch next to three individual…
  • Bold black text graphic stating "1085+ mg" on the top line, with "mg" underlined and in a smaller font.
  • A bold, black typographic graphic features the word "CAFFEINE" in large, italicized sans-serif capital letters.
  • A minimalist graphic featuring the text "ZERO SUGAR" in a bold, black, italicized sans-serif typeface.
  • A bold black graphic featuring a stylized 'B' next to a circular arrow icon containing a plus sign.
  • A product shot of a Prime Glacier Orange Rapid Rehydration Electrolyte Drink Mix bag standing beside three individual stick packs.
  • This is a straight-on product shot of the back of a Prime hydration stick pouch, featuring a bold red, white, and blue tri-color block design.
  • A commercial product shot of a white and red Prime Hydration Ice Pop flavored electrolyte drink mix pouch standing next to three individual blue and red…
  • Bold, black italicized text displays a nutritional claim against a neutral space.
  • A minimalist graphic featuring the text "CAFFEINE FREE" in a bold, black, italicized sans-serif font.
  • A bold graphic logo features the stacked black text 'ZERO SUGAR' in a dynamic, italicized sans-serif font.
  • A clean black graphic features a bold, italicized letter 'B' next to a circular arrow containing a plus sign.
  • The back of a white Prime Hydration+ powder pouch features bold black text highlighting '1000+mg ELECTROLYTES' and 'B VITAMINS + MINERALS'.
  • A studio product shot of a large pouch and three individual sticks of PRIME Rapid Rehydration Electrolyte Drink Mix in Ocean Cherry flavor.

Shake imagery

9 images

Use PRIME Shake product images and protein callouts as visual references for Shake-related creative work.

  • A vertical product shot of a Prime Cookies & Cream shake can featuring a clean white and electric blue color scheme.
  • A vertical product shot of a cream-colored Prime Shake can with a black lid.
  • A front-facing product shot of a Prime Chocolate Shake can featuring a pale tan body and bold vertical black text.
  • A bold nutritional graphic featuring the text "32g PROTEIN" in a solid black, sans-serif font.
  • A bold nutritional callout graphic features the text '3g' in a large, heavy sans-serif font centered above the word 'SUGAR'.
  • A bold graphic element featuring the number '160' in a thick, black, sans-serif font centered above the word 'CALORIES'.
  • A bold, minimalist text graphic featuring the words "LACTOSE FREE" in all caps.
  • A bold, black graphic featuring the words "GLUTEN FREE" stacked in two lines of heavy, sans-serif typography.
  • Bold black text on a plain background reads "0g FAT" in a heavy, sans-serif font.

ZERO Hydration imagery

9 images

Use PRIME ZERO Hydration product, collection, and product-detail images for ZERO Hydration work. Keep the category’s specific product artwork and feature callouts associated with this range.

  • A vertical product shot of a contoured plastic bottle featuring a red, white, and light blue gradient label with silver metallic slash accents.
  • A vertical product shot of a beverage bottle from the back, highlighting the detailed 'Nutrition Facts' panel against a red, white, and light blue gradient…
  • A bold black graphic featuring a stylized, scalloped concentric circle badge centered above the words "ZERO SUGAR" in a thick, sans-serif font.
  • A close-up product shot features a red, white, and blue Prime Ice Pop bottle angled diagonally across a bright blue backdrop.
  • A dynamic product shot of an Ice Pop PRIME Hydration bottle floating diagonally amidst an explosion of red, white, and blue frozen shards.
  • A studio product shot of a Prime Berry Ice Hydration Drink bottle, featuring a white cap and a white-to-light-blue gradient label.
  • A bottle of Prime Cherry Ice Hydration Drink features a white and pink splatter design with bold, black-outlined white letters spelling "PRIME" vertically.
  • A 16.9 fl oz white and orange Prime hydration bottle stands vertically, featuring bold, blocky white lettering for 'PRIME' outlined in black.
  • A front-facing product shot of a Prime Zero Hydration Drink bottle, featuring a bold 'GRAPE ICE' label.

Collaboration campaign imagery

11 images

PRIME Shake x Pop-Tarts imagery belongs to a specific collaboration campaign. Keep it scoped to that collaboration context; they are not general PRIME brand marks or templates for unrelated brand work.

  • Three cans of Prime Shake x Pop-Tarts flavored ultra-filtered milkshakes stand on a reflective surface against a vibrant blue background.
  • Three tall PRIME Shake cans lean diagonally against a vibrant, glowing blue background.
  • Three cans of PRIME SHAKE pop-tart flavored protein drinks stand vertically against a vibrant blue background.
  • A man with blonde hair and a beard wearing a vibrant orange hoodie and sunglasses peers over the frame with an intense expression.
  • A vertical product shot of a white Prime Shake can featuring Pop-Tarts branding.
  • A vertical product shot shows a Prime Shake can in a Frosted Strawberry Pop-Tarts collaboration.
  • A vertical product shot of a Prime Shake in Frosted Chocolate Fudge flavor, featuring a white and brown can design with Pop-Tarts branding at the bottom.
  • Three cans of Prime Shake x Pop-Tarts collaboration are displayed against a vibrant blue backdrop.
  • Three cans of PRIME SHAKE in Pop-Tarts flavors—Frosted Strawberry, Frosted Blueberry, and Frosted Chocolate Fudge—stand on a reflective surface against a…
  • A vertical product shot of a tall, white and blue can of Prime protein drink, showing the nutritional side panel against a plain background.
  • A vertical product shot of the back of a Prime protein shake can, highlighting a detailed Nutrition Facts label.

Download Prime Hydration’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Prime Hydration’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 103 images and the logos. The font files belong to Prime Hydration LLC, so they’re left out.

Download the Brand SkillZIP, 9.2 MB

prime-hydration-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ brand-marks.md

│ ├ colors.md

│ ├ typography.md

│ ├ imagery-brand-campaigns.md

│ ├ imagery-site-assets.md

│ ├ imagery-energy.md

│ ├ imagery-hydration.md

│ ├ imagery-hydration-sticks.md

│ ├ imagery-rapid-rehydration.md

│ ├ imagery-shake.md

│ ├ imagery-zero-hydration.md

│ └ imagery-collaborations.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from drinkprime.com on 30 Oct 2026. It isn’t Prime Hydration’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Prime Hydration and its logos are trademarks of Prime Hydration LLC. Rainbrand isn’t affiliated with or endorsed by Prime Hydration LLC.

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