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(Brand guidelines) // Finance

Ramp brand
guidelines

Ramp’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from ramp.com.

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About Ramp

Ramp is a finance operations platform that brings corporate cards, expenses, bill payments, procurement, accounting automation, and related workflows together. Its brand presents automation and control as ways to give finance teams more time and help businesses run smarter.

Ramp’s logo is a lockup of the lowercase “ramp” wordmark and its glyph. Use the full lockup, in black or white, whichever gives the strongest contrast with the background. Keep clear space on every side equal to the height of the lockup, and preserve its proportions and the relationship between the wordmark and the glyph.

Ramp colors

  • Solar

    Signature brand color

    HEX
    RGB

  • Ramp black

    Text and logo on light backgrounds

    HEX
    RGB

  • White

    Backgrounds, and the logo on dark backgrounds

    HEX
    RGB

  • Light gray

    Warm section backgrounds

    HEX
    RGB

  • Smolder

    Deep green backgrounds

    HEX
    RGB

  • Spring

    Secondary accent

    HEX
    RGB

  • Blaze

    Secondary accent

    HEX
    RGB

Ramp fonts

  • Lausanne

    Headings and body · 400

Font names only. The Brand Skill download doesn’t include font files.

Ramp’s voice

Write with clarity, confidence, and a practical focus. Lead with the business outcome, then explain the task or workflow Ramp simplifies. Favor short, plain-language sentences and concrete benefits: time saved, spend controlled, work completed, decisions made. Keep automation claims specific to the capability being described.

Ramp’s voice is energetic and concise without losing its finance-oriented credibility. It can use vivid, memorable phrasing, but should make the value immediately clear.

For editorial content, be accurate, authoritative, and actionable. Offer practical insight rather than unsupported generalities, and distinguish informational content from legal or financial advice where relevant.

  • “Time is money. Save both”
  • “A month of AP done in minutes”
  • “Employees buy faster. Finance controls every dollar”
  • “We’ve got the receipts”

Dos and don’ts

Do

  • Lead with a concrete business benefit, then show how the product achieves it.
  • Use clear, concise language and practical details that help finance teams act.
  • Present automation alongside the controls and visibility that keep finance teams informed.
  • Use Solar as the signature accent against Ramp black, white and warm light gray, and set type in Lausanne.
  • Use the full logo lockup in black or white, whichever contrasts most with the background.

Don’t

  • Don’t bury the customer benefit under vague technical language.
  • Don’t make broad automation or savings promises without a clear, specific basis.
  • Don’t make the product sound like a replacement for human judgment; show how automation handles routine work while people retain visibility and control.
  • Don’t use the wordmark without the glyph, rearrange the lockup, distort it, add effects, mask photography into it or recolor it.

Ramp imagery

97 images from ramp.com, in 2 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Visual identity

22 images

Use a light, uncluttered visual foundation: white space, Ramp black text, and the Solar accent. Primary buttons use a dark treatment and secondary buttons use Solar. Interface cards use a white surface, subtle border, and no visible shadow.

The brand’s own visual material includes distinctive illustrative and campaign artwork. Use it as brand material rather than replacing it with unrelated generic decoration.

  • A black Ramp corporate card with fine concentric circular ridges dominates this clean graphic UI layout on a light gray background.
  • A sleek black corporate credit card featuring a silver chip and concentric ring patterns is centered on a light gray background, flanked by various software…
  • A soft, ethereal abstract background features monochromatic shades of white and misty grey in a blurred, smoky composition.
  • A bold circular graphic logo features the word "OBVIOUSLY" curved in a thick black sans-serif font around the inner edge of a white circle.
  • A 3D clay-style illustration features a heavy grey pulley and hook system against a solid black background.
  • A tactile claymation scene features a low wall of oversized clay bricks in shades of tan, terracotta, and charcoal stacked against a solid blue sky with soft…
  • A heavy, 3D-rendered matte grey chain descends vertically from the top of the frame, tethered to a large wrecking ball made entirely of crumpled white…
  • A 3D clay-style illustration features a stack of green dollar bills held together by a brown band, sprouting a pair of large, tan feathery wings.
  • A claymation-style stack of green dollar bills features two large, feathered cream-colored wings sprouting from its top.
  • A 3D stylized stack of green paper currency flies through the air on a pair of tan, feathered wings.
  • A thick stack of green cash wrapped in a brown band sprouts a pair of feathered tan wings, appearing to fly upward.
  • A single, bright white fluffy cloud with a soft, rounded shape that appears three-dimensional.
  • A group of three diverse 3D cartoon construction workers and a pigeon sit atop a steel I-beam against a black background.
  • Four diverse young professionals are captured in a candid medium shot during a meeting in a bright, modern office.
  • A group of nine smiling young adults pose in a stylized row by a pool, each pointing their arms to the right in a coordinated, leaning gesture.
  • A woman with long, curly red hair and glasses writes on a glass partition with a black marker, while two male colleagues look on in a modern office.
  • An interface collage for Ramp's travel management software floats against a bright blue sky with wispy white clouds.
  • A minimalist graphic features the bold black text 'Time is money.
  • A low-angle, cinematic photograph captures a man in a navy blue suit and burgundy tie being lifted by a crowd of people in an office cubicle setting.
  • The black Twilio logo features a circular emblem to the left of the brand name in a bold, lowercase sans-serif typeface.
  • A minimalist, wide horizontal graphic features a series of translucent, overlapping diagonal fins or planes stacked on the right side.
  • This is a text-based graphic featuring the words "Customer Stories" in a bold, dark charcoal or black sans-serif typeface.

Product imagery

75 images

Show Ramp’s product experience through authentic screens and product visuals. Use the product imagery to make workflows—such as receipt capture, approvals, invoice processing, spend controls, travel, reporting, and vendor management—clear and tangible. Preserve the source product interface when using a screenshot; do not redraw it as a different product.

  • A close-up UI graphic of a mobile text message from the Ramp app, showing a transaction summary.
  • A silver hardshell carry-on suitcase stands on a reflective floor against a backdrop of soft, white vertical drapes.
  • A digital interface graphic shows a white pop-up card for a 'Team Offsite' with a cost of '$1500/Total' highlighted by a black mouse cursor.
  • A stacked sequence of three white notification cards against a light grey background illustrates an expense review process.
  • A close-up UI graphic of a digital receipt shows a $25.00 transaction at Target from July 10, 2025.
  • A digital graphic overlays a text message conversation onto a soft-lit photo of a minimalist home workspace.
  • A clean, white software interface card features the heading 'Clarify policy' next to a blue information icon.
  • A clean, white digital UI card displays budget tracking for a 'Marketing Conference.' The top section shows a progress bar filled to '$2,276.32' of a '$3000'…
  • A clean, modern financial dashboard screenshot titled "2026 Budget" features a circular progress ring showing "32% Spent" alongside a bar chart of monthly…
  • A digital analytics card shows a vertical bar chart comparing out-of-policy transactions.
  • A clean UI graphic features a white search input field at the top with a blue sparkle icon and placeholder text reading, 'Describe the report you need'.
  • A man with glasses and a short beard sits on a stool, smiling and gesturing with open hands as if explaining a concept.
  • A digital UI graphic features two white card modules side-by-side under the title "Agent summary." The left card shows a green checkmark with the status…
  • A close-up headshot of a young woman with a calm, neutral expression and dark, textured hair styled upward.
  • A close-up photograph showcases intricate gold ear stacks on two individuals standing side-by-side.
  • A clean, minimalist graphic featuring a black line icon of a credit card with a lightning bolt symbol.
  • This graphic UI mockup displays an automated invoicing process for a business transaction.
  • A clean, white digital UI card for RSVPay displays a stacked bill summary against a light gray background.
  • A minimalist software interface graphic features a stacked card design against a light grey background.
  • A clean, minimalist UI graphic displays tax form details on a white floating card against a light grey background.
  • A digital UI graphic displays a white card titled "Review vendors +34" against a light gray background.
  • A woman with short curly hair and glasses sits smiling at a wooden mid-century modern desk against a stark white background.
  • A full-body studio photograph of a person with glasses and a mustache sitting at a wooden architect-style desk against a stark white background.
  • A person wearing a brown cardigan and glasses sits at a mid-century modern wooden desk, waving with one hand while looking toward the camera.
  • A man with a mustache and glasses sits at a mid-century modern wooden desk, waving one hand toward the camera with a cheerful expression.
  • A man with a mustache and glasses sits at a mid-century modern wooden desk, waving his hand at the camera with a cheerful smile.
  • A close-up studio shot shows a sleek, black corporate credit card featuring a silver EMB chip on the right.
  • A sleek, black Ramp corporate credit card is displayed head-on, featuring a pattern of concentric thin white circles radiating from the top-left corner.
  • A clean software interface graphic on a white rounded card illustrates an approval workflow.
  • A close-up product shot of a smartphone screen displaying a mobile app's chat interface for expense management.
  • A close-up product graphic of a black smartphone displaying the Ramp app interface, with a white notification banner floating in the foreground.
  • A middle-aged man with salt-and-pepper hair and a short beard sits in the backseat of a car, looking down thoughtfully at a smartphone held in both hands.
  • A person with a dark skin tone holds a matte black Ramp corporate card between their thumb and fingers.
  • A collection of colorful software and tech service logos are scattered across a deep black background in a clean graphic arrangement.
  • A split-screen marketing graphic features a smartphone displaying a reimbursement app interface alongside a photo of a smiling woman with short white hair at…
  • A clean digital graphic displays a currency conversion interface set against a neutral tan background.
  • A clean UI graphic shows a white modal window titled "New Spend Limit" against a neutral beige background.
  • A close-up graphic of a smartphone screen displays a 'New Reimbursement' form for 'Out of Pocket' expenses.
  • A clean, digital user interface for a 'New Reimbursement' expense claim, featuring a map and travel details.
  • A clean graphic grid features nine white rounded rectangles, each containing a software logo for construction and business management.
  • Three rectangular login buttons are stacked vertically against a neutral beige backdrop, representing single sign-on options.
  • A clean screenshot of a financial dashboard titled "Hardware Purchases" for a virtual card.
  • Seen through a reflective glass window, a man in a navy button-down shirt and a woman in a white sleeveless blouse lean in to look at a digital tablet together.
  • A minimalist horizontal graphic features five thin-lined icons connected by a central horizontal line, all enclosed within a pill-shaped green outline.
  • A close-up product screenshot shows a white digital Ramp Visa card centered on a modern smartphone screen, signifying a successful payment.
  • This clean, modular dashboard graphic displays six white cards against a light gray background, highlighting business management features like 'Visibility',…
  • A close-up product shot features the upper half of a black Ramp corporate credit card with concentric grey circles and a silver chip.
  • This clean digital graphic features a data visualization plot on a rounded white card over a soft blue gradient.
  • A clean digital interface card titled "Sales Team Offsite" displays a budget tracking progress bar in green, blue, and purple.
  • A digital screenshot of a financial reporting dashboard is displayed on a computer monitor with a minimalist white interface.
  • A digital graphic contrasts chaotic Slack and email notifications with a clean, organized solution box titled 'Proactive purchasing with AI Agents.' To the…
  • A clean UI screenshot displays a chat conversation with an AI about finding a new identity provider.
  • A digital graphic showcases a minimalist chat interface against a light gray background.
  • A clean digital interface titled "Vendor renewals" displays a spreadsheet-style table against a soft grey background.
  • A clean software interface graphic for 'RSVPay price intelligence' featuring data visualizations on a white card.
  • A digital graphic of a UI invoice interface highlighting a billing discrepancy on a clean, light gray background.
  • A digital UI card for 'PO #22 Salesforce' displays a financial breakdown against a clean white background.
  • A clean software dashboard titled 'Reports' displays business insights with a minimalist blue and white interface.
  • A split-view graphic combines a blurred photo of a man in a white shirt reviewing a physical contract at a white desk with a clean UI illustration.
  • A minimalist UI illustration features three blue-outlined pill buttons floating over a stylized document with light gray placeholder bars.
  • A clean, minimalist user interface screenshot shows a white modal card centered on a light gray background.
  • A close-up UI screenshot features a clean white dropdown menu titled 'Add custom field' against a light gray background.
  • A clean dashboard graphic titled "License intelligence" displays a table of software vendors including Slack, Notion, Asana, and Salesforce.
  • A digital UI graphic displays a scatter plot of orange, yellow, and green dots across a clean white grid.
  • A close-up UI screenshot displays a hotel booking map interface with an orange warning message stating, "This price is too high." A black cursor labeled…
  • A digital UI screenshot displays a white 'Trip expenses' card for a 'Miami Offsite' against a soft blue gradient background.
  • A close-up product shot of a smartphone screen displays a text message thread with Ramp.
  • A clean digital interface displays an expense report for United Airlines totaling $591.20, dated Jan 13, 2026.
  • A digital graphic of a white notification card with rounded corners set against a light grey background.
  • A clean, minimalist UI graphic displays a flight policy settings card on a light gray background.
  • A clean, minimalist graphic shows a travel policy interface with a notification stating, 'Max cost of flight is $800.' Below, a United Airlines flight priced…
  • A digital graphic displays a financial dashboard card with a multi-colored pie chart and the large total "$122,378" marked with a "12%" increase.
  • A flat minimalist graphic depicts a light gray map of the United States with white borders against a slightly lighter background.
  • A collection of 3D circular brand bubbles floats across a light grey, minimalist space with soft depth-of-field effects.
  • A horizontal graphic features three side-by-side white rounded cards, each showcasing a tech company logo.

Download Ramp’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Ramp’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 97 images and the logos. The font files belong to Ramp Business Corporation, so they’re left out.

Download the Brand SkillZIP, 6.5 MB

ramp-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ visual-identity.md

│ ├ dos-and-donts.md

│ ├ voice.md

│ └ product-imagery.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from ramp.com on 30 Oct 2026. It isn’t Ramp’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Ramp and its logos are trademarks of Ramp Business Corporation. Rainbrand isn’t affiliated with or endorsed by Ramp Business Corporation.

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