Bloom is now Rainbrand

(Brand guidelines) // Beauty and personal care

Rare Beauty brand
guidelines

Rare Beauty’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from rarebeauty.com.

Download the Brand Skill

About Rare Beauty

Rare Beauty makes makeup and fragrance that celebrate individuality and self-acceptance. Its beauty products, community spaces, and Rare Impact initiative express a welcoming, feel-good approach that supports mental well-being and encourages people to feel comfortable being themselves.

Use Rare Beauty’s own wordmark and R monogram as its identity marks. Keep their artwork intact and use a mark suited to the space.

Rare Beauty colors

  • Deep berry

    Signature color and accents

    HEX
    RGB

  • Berry

    Supporting brand color

    HEX
    RGB

  • Warm off-white

    Page background

    HEX
    RGB

  • Dark ink

    Text

    HEX
    RGB

  • White

    Brand neutral

    HEX
    RGB

Rare Beauty fonts

  • Neue Haas Unica

    Primary heading · 700, Body · 400, Secondary heading · 400

  • Ogg

    Editorial heading · 400

  • Rare Script

    Accent words

Font names only. The Brand Skill download doesn’t include font files.

Rare Beauty’s voice

Write with warmth, optimism, and an inclusive, affirming tone. Center individuality and self-acceptance rather than perfection. Make beauty feel personal and approachable; explain product benefits in clear, sensory language, and let mental well-being messaging remain supportive and human.

Rare Beauty’s own phrasing shows the balance of purpose and ease to aim for: “because Rare Beauty is not about being someone else, but being who you are”; “We believe in the beauty of imperfections”; and “Bright, blooming, and full of possibility.”

In product copy, combine vivid sensory detail with practical clarity. For example: “A little goes a long way!” and “Wear it solo or pair it with our Fragrance Layering Balms for a scent that’s customized to your mood, your moment.”

  • “because Rare Beauty is not about being someone else, but being who you are”
  • “We believe in the beauty of imperfections”
  • “Bright, blooming, and full of possibility”
  • “A little goes a long way!”

Dos and don’ts

Do

  • Celebrate individuality, self-acceptance, and the freedom to express yourself.
  • Use warm, encouraging language that feels personal and welcoming.
  • Describe products with specific sensory details and straightforward, useful information.
  • Reflect the brand’s inclusive intent and its commitment to mental well-being.
  • Keep the visual identity restrained and polished: use the brand’s own marks, its berry-led palette, and its type families.

Don’t

  • Don’t frame beauty as perfection, concealment, or becoming someone else.
  • Don’t use language that pressures people to follow one prescribed makeup routine or look.
  • Don’t make mental health feel like a sales gimmick; keep it thoughtful and supportive.
  • Don’t alter the brand’s marks or recolor the wordmark outside its berry and neutral palette.

Rare Beauty imagery

224 images from rarebeauty.com, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Campaign and set imagery

23 images

The brand’s campaign imagery combines product storytelling with people, makeup application, and designed sets. Seasonal product sets use coordinated packaging, styled flat lays, shade detail, and step-by-step application imagery.

  • Two women wearing elegant prom-style gowns and crystal tiaras sit against a wood-paneled wall on a pink carpeted floor.
  • Two women wearing tiaras and glamorous evening gowns sit on a plush mauve carpet against a vertical wood-paneled wall.
  • An open tube of Rare Beauty mascara stands vertically against a soft beige background.
  • A studio product shot features the Rare Beauty 'Violet Faves Mini Cheek & Lip Trio' in a dark purple silk-textured box next to three miniature bottles.
  • A tall Rare Beauty makeup brush with a light pink handle and gold ferrule leans against two frosted glass bottles of liquid blush in soft pink and peach shades.
  • A studio product shot of Rare Beauty mascara featuring an open matte light pink tube standing next to its gold-capped wand.
  • A professional product shot of the Rare Beauty 'Bestselling Faves' 4-piece set against a clean, off-white background.
  • A studio product shot features the Rare Beauty 'Classic Faves' Fragrance & Blush Duo set against a clean, cream background.
  • A collection of pink Rare Beauty 'Hope Faves' cosmetics is neatly arranged next to its product box on a plain, warm cream surface.
  • A product shot of the Rare Beauty 'Rare Fragrance Faves' eau de parfum duo, featuring a 50 mL glass bottle and a 10 mL travel spray.
  • A studio product shot features a Rare Beauty 'Luminous Faves' lip duo set against a soft beige background.
  • A studio product shot features the Rare Beauty 'Mauve Faves' Lip Duo, consisting of a deep berry-colored Lip Oil Stick and a matching Matte Lip Liner.
  • A Rare Beauty Violet Faves Mini Cheek & Lip Trio product shot against a neutral beige backdrop.
  • A collection of soft rose-pink cosmetics and a matching mini puffer tote bag are displayed against a clean, pale pink background.
  • A split-screen close-up photograph demonstrates blush application on two different skin tones.
  • Three forearms with varying skin tones—fair, medium, and deep—are displayed side-by-side against a beige background to show rosy makeup swatches.
  • A four-quadrant composite beauty shot showcases the 'SOFT PINCH MATTE BOUNCY BLUSH' on different skin tones.
  • A four-panel grid displays the 'Soft Pinch Liquid Blush' in 'Bliss' across diverse skin tones.
  • A four-panel grid displays a glossy mauve lip color on three different skin tones alongside a macro texture shot.
  • A set of four pink Rare Beauty makeup and accessory items stands against a draped pink satin background.
  • A four-panel tutorial photo shows a woman with a medium complexion applying a liquid blush.
  • A monochrome pink product shot features a collection of Rare Beauty cosmetics and a small quilted travel bag arranged on a light cream surface.
  • Three rosy makeup swatches in the shade 'Hope' are arranged on a clean white background.

Fragrance imagery

34 images

Rare Beauty fragrance imagery shows sculptural bottles and portable formats alongside the notes and materials that tell each scent story. Product galleries pair clear packaging views with ingredient still lifes, lifestyle moments, and coordinated layering products.

The fragrance layering balm range uses compact tubes and scent-specific color and ingredient cues. Keep the balm, perfume, and their scent notes legible when composing a pairing.

  • A squat, rounded green glass jar with a metallic gold lid sits against a clean beige background.
  • A pale pink tube of 'Rare Sweet marshmallow' fragrance layering balm stands upright on its ridged cap against a soft, cream-colored studio backdrop.
  • A vibrant yellow squeeze tube of Rare Fragrance Layering Balm stands vertically in a minimalist studio shot.
  • A lime-green gift set box for 'Rare BEGINNINGS eau de parfum' stands next to its contents: a tall, slender perfume vial and a small rounded jar.
  • A close-up studio shot of a Rare eau de parfum bottle featuring a wide, rounded peach-tinted glass base and a large, satin gold metallic cap with a disk-like…
  • A slender, vertical glass rollerball perfume bottle filled with a pale lime-green liquid stands centered on a cream-colored surface.
  • A tall, slender rollerball perfume vial stands centered against a neutral cream-colored background, casting a long soft shadow.
  • A luxury cosmetic jar with a pale green base and an ornate, metallic gold lid sits against a neutral off-white background.
  • Fragrance ingredients float elegantly against a pale sage green background in this botanical product graphic.
  • A woman with dark wavy hair and ethereal makeup is captured in profile, delicately holding a small green glass perfume bottle towards her face.
  • A close-up studio photograph features a sliced pear balancing atop a whole green pear, with honey dripping from the cut fruit.
  • A close-up product shot features a green jar labeled "Rare" nestled between a sliced pear, white flowers, and a vanilla bean against a soft olive-green…
  • A collection of beauty products, including a round green jar, a yellow tube, and a white tube, is arranged against a soft sage green background.
  • A four-panel graphic demonstrates the accessibility features of a rounded, light green Rare Beauty perfume bottle with a metallic cap.
  • A short, frosted pale green skincare jar with a metallic silver lid sits centered against a minimalist beige backdrop.
  • A collection of Jurlique skin care products is arranged against a soft sage green gradient background.
  • A split-screen product graphic compares two fragrances using olive green and deep burgundy color blocks.
  • A tall, slender squeeze tube of 'bareMinerals' Prime Time face primer stands upright against a soft cream-colored background.
  • Two stacked cylindrical white marshmallows and a large, soft white orchid flower with a pink center are arranged against a cream-colored background.
  • A close-up product shot shows a pale pink tube of Fragrance Layering Balm squeezing out a thick, off-white dollop of cream onto a sage green background.
  • A lifestyle collage features two rows of photos demonstrating fragrance application techniques on the wrist, neck, and inner elbow.
  • A minimalist product shot featuring a pale pink squeeze tube for 'Rare' brand 'SWEET' hand cream standing vertically.
  • A close-up product shot features a squat, lime-green glass perfume bottle with a metallic gold cap and an upright pale pink tube of 'Rare Beauty' hand cream.
  • A pale pink squeeze tube of Rare Beauty Always An Optimist Pore Diffusing Primer stands vertically against a soft, bright cream background.
  • A close-up studio shot of a luxurious Sulwhasoo Timetreasure Honorstige Cream jar centered on a soft, beige background.
  • A close-up photograph features Selena Gomez holding a small, frosted pink glass jar with a metallic gold lid at chest level.
  • A close-up studio shot captures a blooming white vanilla orchid flower and two dark vanilla beans against a rich, chocolate-brown background.
  • A close-up studio photograph captures a fine, backlit mist spraying from a silver perfume bottle held by a hand.
  • A square graphic divided into quadrants showcases a rose-gold perfume bottle with a unique circular cap.
  • A collection of Rare Beauty fragrance and body care products is arranged against a soft pink gradient background.
  • A close-up photograph of a woman with dark hair in an elegant updo, holding a small gold and frosted glass skincare jar near her face.
  • A close-up studio photograph showcases a round, frosted glass cosmetic jar nestled in a white fabric flower atop a tall silver pedestal.
  • A close-up product shot of a wide, bronze glass jar with a metallic gold lid, featuring the script text "Rare" on its face.
  • A close-up product shot of a rounded, pearlescent pink skincare jar with a metallic gold lid featuring an embossed logo.

Makeup imagery

145 images

Rare Beauty makeup imagery can show the product clearly, its color in use, and how it looks across people and skin tones. Product galleries pair pack shots with swatches, close-ups, application, and multi-model views.

Shade and finish references are useful for product pages and shade-selection work.

The wider makeup range includes lip, contour, blush, and complexion products. Preserve product and shade imagery for creative that needs to represent the range faithfully.

Lip product imagery includes open product views, worn color, swatches, and shade-range compositions.

  • A single bottle of Rare Beauty Soft Pinch Liquid Blush stands centered in a minimalist, studio product shot.
  • A four-quadrant grid showcases the Rare Beauty Soft Pinch Liquid Blush in the shade 'Hope' across diverse skin tones.
  • A bottle of Rare Beauty Soft Pinch Liquid Blush in a muted rose shade stands centered against a minimalist cream-colored background.
  • A side-profile photograph captures a young woman with wavy brown hair wearing a vibrant red long-sleeve sweater and dark denim jeans.
  • A close-up beauty shot features a woman with dark hair pulled back, showcasing her soft pink makeup against a warm peach background.
  • A single tube of Rare Beauty Soft Pinch Liquid Blush stands upright against a minimalist, cream-colored background.
  • A four-panel grid display showcases the pink Rosy Glow Liquid Blush on various skin tones.
  • A glossy, teardrop-shaped smear of salmon-pink cream makeup or lip gloss.
  • A profile medium shot of a woman in a vibrant red long-sleeve sweater and dark jeans holding a bouquet of white flowers behind her back.
  • A tight beauty close-up shows a woman with smooth, glowing skin applying liquid blush to her cheek with a round doe-foot applicator.
  • A close-up studio photograph displays three forearms of varying skin tones, each with thirteen horizontal lipstick swatches ranging from pale nude to deep…
  • A vertical product infographic showcases three pink blushes against a beige background, each paired with textured color swatches and bulleted feature lists.
  • Four broad, diagonal swatches of creamy makeup products are arranged in a circular composition.
  • A thick, glossy teardrop-shaped swatch of salmon-pink cream makeup or lipstick.
  • A thick, textured circular dollop of creamy peach-colored lipstick or liquid blush.
  • A thick, rounded dollop of peach-pink cosmetic cream features a glossy, reflective surface and a tapered swipe extending to the right.
  • A thick, glossy circular dollop of creamy peachy-pink lip gloss or liquid blush.
  • A thick, rounded dollop of creamy liquid makeup in a warm salmon-pink or dusty coral shade.
  • A thick, glossy swatch of peachy-coral liquid makeup or lipstick is captured in a top-down macro shot.
  • A thick, textured dollop of burnt orange cosmetic cream or lipstick is swiped across a surface.
  • A thick, glossy circular swatch of terracotta-colored liquid makeup fades into a feathery, translucent point at the right.
  • A thick, glossy dollop of coral-pink cream or liquid lipstick sits in a circular shape with a stylized swipe extending to the right.
  • A vibrant coral-red cosmetic swatch features a dense, glossy circular dollop that tapers into a wispy brushstroke on the right side.
  • A vibrant, doll-pink cosmetic swatch is captured in a thick, circular dollop that tapers into a wispy brushstroke.
  • A thick, glossy circular dollop of mauve-pink liquid makeup or nail polish with a single comma-like swipe extending to the right.
  • A thick, circular swatch of matte mauve-pink lipstick with a creamy texture and slight ridge around the left curve.
  • A thick, rounded dollop of dusty rose or mauve liquid lipstick creates a smooth, reflective surface with a glossy finish.
  • A thick, glossy circular swatch of dusty rose liquid lipstick or cream blush.
  • A thick, circular swatch of deep plum or berry-colored cream product features a visible swipe mark tapering off to the right.
  • A close-up, circular product swatch features a vibrant, opaque coral-pink liquid with a glossy finish.
  • A close-up, circular crop of a rich, terracotta-colored liquid foundation or cream product spread across a surface.
  • A close-up graphic showing a circular swatch of vibrant, glossy red liquid, likely lipstick or nail polish.
  • A close-up product shot featuring a vibrant, hot pink cosmetic smear contained within a circular crop.
  • A close-up circular swatch of thick, creamy magenta-plum lipstick or gloss.
  • A close-up product swatch of a rich chocolate brown liquid foundation or concealer, cropped into a circular shape.
  • A close-up swatched texture of a mauve-toned lip gloss or liquid lipstick, presented within a circular crop.
  • A close-up product shot of a thick, terracotta-colored cream or liquid lipstick texture, cropped into a perfect circle.
  • A thick, circular swatch of rose-pink cream makeup featuring a curved, layered texture.
  • A thick, textured circular swatch of salmon-pink cream makeup or lipstick.
  • A thick, textured circular swatch of salmon-pink cream makeup.
  • A top-down studio shot of a thick, circular swatch of dusty rose cream blush or lipstick.
  • A close-up studio shot of a circular, textured swatch of matte terracotta or reddish-brown cream makeup.
  • A circular product swatch of matte, terracotta-colored cosmetic cream or liquid lipstick.
  • A close-up studio shot of a circular terracotta-colored cosmetic swatch with a smooth, matte texture.
  • A thick, textured circular swatch of deep berry or plum-colored cream product.
  • A single, soft pink matte sphere centered against a dark void.
  • A 3D-rendered, soft pink sphere with a subtle grainy texture that gives it a matte appearance.
  • A soft, matte pink sphere or circular graphic with a fine, grainy texture.
  • A single, perfect sphere featuring a textured, peachy-pink gradient that transitions from a soft highlight at the top to a deeper coral shade at the bottom.
  • A soft, 3D gradient sphere in a muted blush or rose-pink hue.
  • A dusty pink, textured sphere appears as a graphic element with subtle three-dimensional depth.
  • A vibrant circular swatch of creamy pink lipstick or blush with a thick, opaque texture.
  • A thick, vibrant magenta pink paint smear is captured from a top-down view.
  • A circular dab of creamy, mauve-pink lipstick or liquid blush that trails off to the right in three distinct, feathered brushstrokes.
  • A textured, circular swatch of tan liquid foundation or concealer features a distinct horizontal brushstroke.
  • A vibrant, magenta-pink lipstick or cream blush swatch is depicted in a macro studio shot.
  • A circular, glossy swatch of deep mauve or berry-toned cream cosmetic, such as a lip tint or liquid blush.
  • A thick, glossy circular dollop of dusty rose lip gloss or liquid lipstick.
  • A thick, rounded smear of glossy coral-pink liquid cosmetic product sweeps from left to right.
  • A close-up shot of a single, round pill with a matte, textured surface in a soft champagne or pale beige color.
  • A close-up studio shot of a perfectly round, rose-gold-toned cosmetic pearl or spherical pill.
  • A singular, perfectly circular rose gold sphere with a fine, granular texture reminiscent of glitter or frosted metal.
  • A three-dimensional rose gold or copper-colored sphere with a finely textured, shimmering surface that resembles metallic glitter or sand.
  • A single three-dimensional sphere features a matte, metallic copper or rose gold finish.
  • A 3D rendered sphere with a textured rose gold or copper metallic finish.
  • A minimalist hand-drawn circular graphic featuring a light peach or beige textured background.
  • A textured, circular illustration features a rectangular block resembling a slab of tofu or pale cheese with a visible horizontal crack.
  • A close-up product shot of a circular makeup swatch featuring a mix of peach-toned pressed powder and shimmering bronze flakes.
  • A close-up studio shot shows a circular swatch of creamy tan foundation with a thick, textured finish.
  • A close-up studio shot of a circular smear of reddish-brown cream or liquid makeup.
  • A vibrant coral-pink Rare Beauty lipstick stands beside its matching frosted tube on a minimalist, off-white surface.
  • A vertical product shot features a single tube of Rare Beauty lip oil centered against a soft beige background.
  • A single angled makeup brush floats vertically against a monochrome cream background, its soft synthetic bristles dusted with brown powder product.
  • A vertical product shot of a Rare Beauty foundation bottle centered on a flat surface against a minimalist cream background.
  • A single, circular dollop of creamy tan liquid foundation features a textured brush-stroke tail flicking out to the right.
  • A thick, glossy dollop of liquid foundation in a medium-tan shade with warm undertones.
  • A thick, circular swatch of tan liquid foundation with a pointed tail curving to the right.
  • A thick, glossy dollop of deep tan or cocoa-colored liquid foundation is swatched in a circular motion with a wispy, tapered tail.
  • A thick, glossy swatch of deep cocoa brown liquid makeup, such as foundation or concealer, is shown from a top-down perspective.
  • A thick, glossy dollop of deep espresso-colored liquid foundation or cream makeup is shown in a top-down view.
  • A dollop of deep, espresso-brown liquid foundation or cream makeup is shown as a thick, circular swatch.
  • A domed, shimmering pink powder blush sits in an open cream-colored circular compact, which is reflected in its own interior mirror.
  • A bottle of Rare Beauty Soft Pinch Matte Liquid Blush in the shade 'Intrigue' stands next to its matching pink cardboard box.
  • A single coral-pink blush compact floats diagonally against a minimalist cream background.
  • A close-up studio shot of a circular, textured sample of salmon-pink cosmetic powder.
  • A close-up studio shot of a perfectly circular, salmon-pink swatch of textured material.
  • A vibrant magenta, circular fabric swatch highlights a fine, diagonal twill weave texture.
  • A perfect circle of mauve-pink cosmetic product showcases a finely milled, matte texture with subtle diagonal ridges.
  • A perfect circle featuring a macro view of a muted terracotta or salmon-pink fabric.
  • A vibrant coral-red circular swathe of textured cosmetic powder or cream.
  • A vibrant coral-red circle with a subtle, grainy texture across its entire surface.
  • A close-up product shot of a perfect circle of textured, deep pink or salmon-colored material.
  • A top-down circular product shot of a maroon or deep rose-colored sandpaper disc.
  • A close-up product shot of a circular fabric swatch in a deep burgundy or wine color.
  • A studio product shot features the Rare Beauty 'Soft Pinch' Cheek & Lip Trio displayed next to its original packaging against a clean, off-white background.
  • A close-up studio shot featuring a metallic gold lipstick tube standing open next to its translucent pink cap on a pale beige surface.
  • A tight, square-cropped photograph focuses on a young woman's face, highlighting her glossy coral-pink lips parted slightly to show her teeth.
  • A four-quadrant composite displays a rosy pink lipstick shade across three different skin tones alongside a product texture shot.
  • A thick, curved swatch of coral-pink cream or liquid lipstick angled diagonally.
  • A vertical product shot of a peach-colored makeup stick standing upright on a beige surface.
  • A top-down close-up showcases a sliced, pale yellow apple and dark seeds against a soft lilac background.
  • A close-up beauty shot shows a woman applying vibrant red lipstick from a gold tube.
  • A side-by-side product swatch photo features three arms with different skin tones—fair, medium, and deep—extended horizontally against a light beige background.
  • A close-up product shot features a dusty rose Soft Pinch Lip Oil Stick in a reflective gold tube, positioned in front of a white Kind Words Matte Lip Liner.
  • A side-by-side product comparison graphic shows two lip products held against the smiling mouths of two women with different skin tones.
  • A vertical stack of thick, glossy lip product swatches features a gradient of colors from deep plum to light brown against a plain white background.
  • A vertical stack of multi-colored lipstick segments creates a textured column against a plain white background.
  • A vibrant, overhead product shot features a dense cluster of lipsticks in varying shades of pink, red, and deep plum.
  • A single, perfect circle of dusty rose or terracotta makeup swatch, showing a fine, matte powdery texture.
  • A single, solid circle of dusty mauve or muted burgundy color.
  • A top-down swatch of a deep, reddish-brown cosmetic product pressed into a circular shape.
  • A single, solid burgundy circular swatch with a fine, granular texture.
  • A single solid circle in a deep, dark espresso brown color.
  • A single, solid-colored circle in a warm, earthy terracotta or burnt orange shade.
  • A perfect circle of solid, matte terracotta or dusty rose-colored pigment.
  • A single, solid circle in a dusty rose or muted terracotta hue.
  • A single, solid circle in a muted, earthy terracotta or dusty rose shade.
  • A simple graphic swatch of a warm, dusty rose pink circle with a matte finish.
  • A single, solid circle in a muted terracotta or clay-red hue.
  • A flat, circular color swatch in a deep terracotta or reddish-brown hue.
  • A single, solid-colored circle in a muted terracotta or deep mauve hue.
  • A single, solid-colored circle in a deep reddish-brown or terracotta earth tone.
  • A solid, matte circular swatch in a deep terracotta or reddish-brown hue.
  • A single, solid crimson red circle is presented in a minimalist graphic style.
  • A top-down product shot of a circular smear of terracotta-colored cream makeup.
  • A thick, textured circular swatch of matte mauve or dusty rose lipstick.
  • A close-up studio shot shows a thick, circular swatch of terracotta-colored cream makeup.
  • A top-down product shot of a thick, circular dollop of creamy lipstick or foundation in a deep terracotta or brick red shade.
  • A thick, textured dollop of matte reddish-brown cosmetic cream is presented in a circular macro crop.
  • A top-down studio product shot of a thick, circular swatch of matte lipstick in a deep terracotta or brick red shade.
  • A close-up studio shot of a circular smear of deep chocolate brown matte lipstick or cream makeup.
  • A close-up studio shot shows a vibrant red, circular smudge of creamy lipstick or cosmetic product.
  • A thick, circular swatch of matte mauve or dusty rose lipstick shows a velvety texture with subtle ridges and dips.
  • A circular swatch of matte, mauve-pink cosmetic cream or lipstick, featuring a thick, layered texture.
  • A thick, textured circular smear of matte lipstick in a muted dusty rose or terracotta shade.
  • A thick, opaque white cosmetic swatch is captured in a top-down product shot.
  • A thick, rounded dollop of peach-colored cosmetic cream or lip gloss is captured in a top-down product shot.
  • A thick, rounded smear of creamy pink cosmetic product, such as lip gloss or liquid blush.
  • A thick, rounded smear of dusty rose liquid lipstick or cream blush.
  • A thick, rounded dollop of terracotta-colored liquid makeup or cream is shown from a top-down perspective.
  • A thick, teardrop-shaped smear of metallic bronze cosmetic cream or liquid eyeshadow.
  • A minimalist graphic of a solid, matte white circle.
  • A minimalist graphic of a perfect circle featuring a soft rose gold gradient.
  • A perfect circle features a soft diagonal gradient transitioning from a rich, earthy terracotta brown in the upper-left to a pale, creamy beige in the…
  • A perfect, solid circle features a soft diagonal gradient transition.

Community and well-being imagery

22 images

Rare Beauty presents community as individual expression rather than a single prescribed look. Community work invites people to share their own routines; wellbeing content is framed around comfort, relaxation, movement, and connection.

Rare Impact imagery belongs to the brand’s social-impact initiative. Its visual material includes the initiative identity, report artwork, and portraits of the mental-health council.

  • A close-up shot of a bald Black man with his eyes closed and mouth slightly open, as if in meditation or deep breath.
  • A woman with long, curly brown hair sits with her eyes closed in a tranquil, meditative pose, wearing a tan headset microphone and an unbuttoned white linen…
  • A woman in a mauve yoga set performs a low lunge with arms raised toward the ceiling, eyes closed in a peaceful expression.
  • A woman with curly brown hair sits in a kneeling position on a cream yoga mat, tilting her head to the side with her eyes closed in a calm expression.
  • A close-up photograph captures a woman with curly dark hair and her eyes closed in a moment of calm, holding her hands to her temples.
  • In an extreme close-up, a woman's fingers trace the jawline toward her ears, emphasizing the gold hoop earrings she is wearing.
  • A blonde woman in a white camisole and blue jeans sits in a modern interior, focusing on applying skincare to her forearm.
  • A close-up photograph focuses on a person with long, dark wavy hair massaging the palm of their left hand with their right thumb.
  • A dark-haired woman in a plush white bathrobe with black trim looks directly at the camera with her hands raised in a questioning or welcoming gesture.
  • Selena Gomez stands between two young women on a stage, each holding a crystal prism award.
  • A bold magenta-to-pink gradient background serves as the canvas for centered white text.
  • A black-and-white, medium-close-up portrait of a smiling Black woman with long, wavy dark hair parted down the middle.
  • A square, black and white portrait of a woman with dark hair and bangs pulled back into a bun, looking directly at the camera with a gentle, close-mouthed…
  • A tight, black and white close-up headshot of a woman with long, dark hair parted in the middle.
  • A close-up black and white headshot of a smiling woman with her head tilted playfully.
  • A striking black-and-white close-up portrait of a man with short, spiked hair and light stubble, looking off to the side with a pensive, serious expression.
  • A close-up black and white portrait features a smiling woman wearing an elaborate, patterned headwrap with a braided design and tassels.
  • A sharp black-and-white headshot features a man with dark, styled hair and thick-rimmed glasses looking directly into the camera.
  • This black and white headshot features a middle-aged man with dark, slicked-back hair and a gentle, slight smile.
  • A professional black-and-white headshot features a smiling Black woman with her long locs swept over her left shoulder.
  • A minimalist wordmark graphic featuring the text "rare impact" in a deep burgundy, maroon-colored serif typeface.
  • A minimalist wordmark logo featuring the text "rare impact" in a clean, white sans-serif typeface.

Download Rare Beauty’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Rare Beauty’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 224 images and the logos. The font files belong to Rare Beauty, LLC, so they’re left out.

Download the Brand SkillZIP, 5.3 MB

rare-beauty-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ brand-marks.md

│ ├ colors.md

│ ├ typography.md

│ ├ imagery-campaigns-and-sets.md

│ ├ imagery-fragrance.md

│ ├ imagery-makeup.md

│ └ imagery-community-and-wellbeing.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from rarebeauty.com on 30 Oct 2026. It isn’t Rare Beauty’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Rare Beauty and its logos are trademarks of Rare Beauty, LLC. Rainbrand isn’t affiliated with or endorsed by Rare Beauty, LLC.

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  1. Open the Rainbrand plugin and add it.

    Open Rainbrand plugin (opens in a new tab)

  2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex.

See all brands
The brand layer for agents

Rainbrand builds and maintains shared brand context for your agents and products

Get startedRead the docs (opens in a new tab)