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(Brand guidelines) // Food and drink

Starbucks brand
guidelines

Starbucks’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from starbucks.com.

Download the Brand Skill

About Starbucks

Starbucks is a coffeehouse brand built around handcrafted drinks, food, and welcoming coffeehouse moments. Its identity spans in-store visits, digital ordering, rewards, seasonal offerings, and coffee for home.

Use Starbucks’ standalone Siren as the brand symbol. It is an icon, not a wordmark or a symbol-and-name lockup.

Use the mark as a brand identifier, separate from decorative campaign artwork, backdrops, and product imagery.

Starbucks colors

  • Starbucks Green

    Core brand color and the Siren

    HEX
    RGB

  • Accent Green

    Accents and calls to action

    HEX
    RGB

  • Light Green

    Light green backgrounds

    HEX
    RGB

  • House Green

    Deep backgrounds and headlines

    HEX
    RGB

  • Warm Neutral

    Warm backgrounds

    HEX
    RGB

  • White

    Backgrounds

    HEX
    RGB

  • Black

    Text

    HEX
    RGB

Starbucks fonts

  • SoDo Sans

    Headings · 600, Body · 400

  • Lander

    Expressive accents

  • Pike

    Functional headlines and wayfinding

Font names only. The Brand Skill download doesn’t include font files.

Starbucks’s voice

Write with warmth, optimism, and an easy, conversational rhythm. Invite people into a coffee moment, make benefits clear, and let seasonal copy feel playful without losing product clarity.

Starbucks’ own copy includes phrases such as “Your moments matter, whether you're pressed for time or have hours to unwind.” and “It’s a great day for coffee.” Seasonal language can be light and spirited: “Fall is here. Cue the hits.”

Pair lively product descriptions with concrete details about ingredients, preparation, and flavor. Keep practical information, eligibility, and product limitations clear when they matter.

  • “Your moments matter, whether you're pressed for time or have hours to unwind”
  • “It’s a great day for coffee”
  • “Fall is here. Cue the hits”

Dos and don’ts

Do

  • Use the Siren as the brand identifier and keep it distinct from supporting imagery.
  • Keep layouts bright and legible, using the green palette with white space and clear black text.
  • Write inviting, everyday language; make product and service details easy to understand.
  • Use seasonal playfulness where it suits the offering, while keeping the product recognizable and its description specific.

Don’t

  • Don’t redraw, recolor, or crop the Siren, or set it on a busy background where it loses clarity.
  • Don’t make product copy so playful that the drink, food, or customer benefit becomes unclear.
  • Don’t present availability, Rewards benefits, or service terms as universal when they apply only at participating stores or come with restrictions.

Starbucks imagery

74 images from starbucks.com, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Digital and rewards imagery

14 images

Digital imagery supports the Starbucks app, Rewards, and ordering experiences. Show the digital experience as approachable and easy to use; preserve the recognizable app and reward visuals when presenting these services.

  • A close-up action shot inside a circular frame shows milk pouring from a pitcher into a Starbucks iced coffee topped with thick foam.
  • A trio of hand-drawn stars in a muted gold color ascend toward the upper right corner.
  • A whimsical, hand-drawn gold line illustration features a speckled cake pop and a to-go coffee cup.
  • A minimalist, hand-drawn line art graphic in a muted gold or ochre color.
  • A dark green, hand-drawn envelope icon appears in a loose, whimsical style with thick white outlines defining the folds.
  • A dark green hand-drawn icon of a tilted smartphone features a matching green coffee cup silhouette with a white circular emblem on its screen.
  • A minimalist, hand-drawn green icon of a storefront, featuring a scalloped awning and double doors.
  • A hand-drawn, dark forest green graphic depicts a stack of fanned-out rectangular cards or cash bills.
  • A classic, high-contrast black and white QR code graphic.
  • A textured digital illustration features a brown-skinned hand holding a smartphone with a green case against a pale sage green background.
  • A textured digital illustration features a hand holding a smartphone against a solid forest green background.
  • A minimalist flat illustration featuring two stylized dark green leafy branches reaching toward the center from the left and right edges.
  • Two hand-drawn, tan botanical sprigs curve gently away from a central void in this horizontal decorative graphic.
  • A dark charcoal gray graphic element featuring a horizontal, hand-drawn zigzag pattern with a rough, blocky aesthetic.

Campaign and gifting imagery

22 images

Seasonal and gifting creative can add decorative elements, themed color, and a celebratory mood. Gift-card designs cover occasions such as birthdays, thanks, celebrations, and autumn holidays; keep the message and card design prominent.

  • A classic green and white Starbucks siren logo is centered on a textured green background.
  • A white Starbucks siren logo is centered within a circular green frame.
  • A silhouette of a black cat and a Starbucks to-go cup sit atop a flying broomstick against a large, textured orange moon.
  • A single, minimalist four-pointed star graphic rendered in solid white.
  • A minimalist white graphic featuring two four-pointed stars of different sizes arranged diagonally.
  • A bold, hand-drawn black-and-white icon features a rectangular card being dipped into a coffee mug.
  • A vibrant, flat-style illustration features a large orange pumpkin as the central focus against a bold red background.
  • A whimsical, painterly illustration of a tiered birthday cake with thick white frosting dripping down the sides against a textured light blue background.
  • A whimsical digital illustration depicts a close-up of a layered cake featuring thick, pink buttercream swirls and decorative ruffles under a soft blue sky.
  • A festive textured illustration features a variety of cakes against a forest green and light blue background, with a white banner draped across the scene…
  • A digital graphic features the words "THANK YOU" in a bold, forest-green sans-serif font centered on a hand-painted sage and cream checkerboard background.
  • An overhead-view illustration of a vibrant red mug filled with a latte, featuring a tan foam surface and a white cream rosette.
  • Bold, 3D block lettering spells out 'THANK YOU' in a light blue hue with dark blue shadows against a textured emerald green background.
  • A vibrant green graphic features a large, pale yellow starburst containing the word "CONGRATS" in bold, dark green uppercase letters.
  • A flat, textured illustration shows two hands of different skin tones holding up white Starbucks cups in a celebratory toast.
  • This illustrative graphic features a hand holding a brown flagpole with an orange topper against a backdrop of lime green and pink vertical stripes.
  • Bold forest green block text reading 'LET'S PUMPKIN' dominates this vibrant orange graphic.
  • A horizontal white graphic card with soft, rounded corners features a subtle vertical band on the right side.
  • A tall glass of dark blended coffee topped with a thick swirl of white whipped cream, a chocolate bat decoration, and a green straw stands beside a thick,…
  • A whimsical Starbucks gift card features a black cat silhouette riding a broomstick across a large, orange harvest moon against a textured black sky.
  • Four iced and hot coffee drinks are arranged on a light wooden table, including a glass of iced tea, two layered iced coffees with thick foam, and a swirl of…
  • A close-up photograph features a person's hand firmly gripping the handle of a white ceramic Starbucks mug filled with black coffee.

Product imagery

26 images

Show Starbucks drinks and food with their defining details easy to read: layers, toppings, ingredients, serving vessels, and textures. Product imagery ranges from clean menu-style presentations to seasonal featured offerings. Match the pictured product to the accompanying description.

  • A dark, charcoal-colored blended beverage is topped with a thick swirl of white whipped cream and black cat-ear chocolate pieces.
  • A close-up studio shot of a creamy latte in a clear glass mug against a dark forest green background.
  • A close-up studio shot of a tall glass filled with creamy, light-brown iced coffee and abundant ice cubes against a solid deep forest green background.
  • A close-up studio shot of a glass mug filled with a layered caffe latte, topped with a thick, velvety layer of white milk foam.
  • A vibrant closeup photo of an iced coffee in a tall glass, featuring dramatic swirls of white cream cascading through dark cold brew.
  • A close-up product shot of a tall, clear glass mug filled with a creamy, tan-colored latte topped with a thick layer of white foam.
  • A close-up studio shot of a tall iced matcha latte filled with large ice cubes, topped with a thick layer of creamy white cold foam.
  • A close-up product shot of a tall, clear glass mug filled with an opaque, pale yellow beverage topped with a thin layer of white foam.
  • A close-up studio shot of a tall glass filled with amber-colored iced tea against a solid dark forest green background.
  • A vibrant pink iced beverage is showcased in a tall, clear glass filled with large ice cubes and sliced strawberries.
  • A vibrant red, iced strawberry beverage is captured in a close-up product shot against a solid dark green background.
  • Brand image
  • A close-up studio shot of an iced Starbucks coffee drink in a clear plastic cup featuring the white siren logo against a solid forest green background.
  • A close-up studio shot of a Starbucks iced espresso beverage against a dark forest green background.
  • A close-up studio shot of a Starbucks Pink Drink topped with a thick layer of white vanilla sweet cream cold foam against a solid dark green background.
  • A close-up studio shot of a cold brew coffee topped with a thick layer of creamy foam in a clear glass.
  • A close-up studio shot features a tall, tapered glass filled with nitro cold brew coffee against a solid dark forest green background.
  • A close-up studio shot of an iced espresso beverage in a clear glass against a solid dark green background.
  • A close-up studio shot of a creamy tan latte served in a clear glass mug with a visible handle on the right side.
  • A close-up studio shot shows a tall glass of light brown latte against a solid dark forest green background.
  • A close-up studio shot features an iced cold brew coffee topped with a thick layer of creamy, pale tan foam.
  • A full-height studio shot features an iced coffee beverage with a thick layer of pale, airy foam sitting atop a dark, multi-tonal brown brew.
  • A dense swirl of whipped cream dusted with cinnamon sits atop a latte in a textured, light beige ceramic mug.
  • A close-up studio photograph of a breakfast sandwich featuring a distinct, spiraled croissant-style bun with visible flaky layers.
  • A close-up product shot features two halves of a grilled flatbread wrap piled on a matte grey plate over a wooden table.
  • A minimalist, single-line icon of a disposable coffee cup centered on a dark forest green background.

Store and service imagery

12 images

Show the coffeehouse as a welcoming place for quick visits, time with friends, and everyday routines. Store imagery includes café interiors and exteriors, drive-through service, delivery, and ways to order.

  • This graphic displays three white logos for delivery services vertically stacked on a solid dark forest green background.
  • A person's hands carry a cardboard drink tray loaded with Starbucks orders, featuring a central white hot cup with the green siren logo.
  • In this flat-style illustration, a woman with a high brunette ponytail sits at a dark green counter while browsing a tablet.
  • A flat-style illustration depicts a smiling driver in a dark green car reaching out to receive a glowing white coffee cup from an unseen server.
  • A close-up illustration depicts two hands clinking a martini glass and a lime-green coffee mug together over a deep emerald bar counter.
  • A flat digital illustration depicts a brown paper shopping bag featuring a large, stylized green siren face, partially obscured by two white to-go coffee…
  • A vibrant digital illustration shows a stylish woman with long dark hair, wearing a green coat and a beret, walking through a coffee shop while pulling a…
  • A flat, stylized illustration shows a pale hand holding a smartphone against a textured green circular backdrop.
  • A flat, circular graphic featuring a stylized smart watch with an orange bezel and light blue-grey strap.
  • A woman wearing a face mask, green apron, and dark long-sleeved shirt crouches on a sidewalk while cleaning a large black banner.
  • A well-lit Starbucks Coffee storefront is captured in a wide-angle outdoor photo, showcasing its classic red brick facade and black gooseneck lamps.
  • A flat graphic banner featuring a horizontal line of ten five-pointed stars in alternating sizes.

Download Starbucks’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Starbucks’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 74 images and the logos. The font files belong to Starbucks Corporation, so they’re left out.

Download the Brand SkillZIP, 3.1 MB

starbucks-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ ├ imagery-digital-experience.md

│ ├ imagery-campaign-and-gifting.md

│ ├ imagery-product-photography.md

│ └ imagery-stores-and-experience.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from starbucks.com on 30 Oct 2026. It isn’t Starbucks’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Starbucks and its logos are trademarks of Starbucks Corporation. Rainbrand isn’t affiliated with or endorsed by Starbucks Corporation.

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