Bloom is now Rainbrand

(Brand guidelines) // Finance

Stripe brand
guidelines

Stripe’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from stripe.com.

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About Stripe

Stripe builds programmable financial infrastructure that helps businesses accept payments, manage money, and grow. Its brand combines ambitious, growth-minded communication with clear, practical product experiences.

Use the Stripe wordmark as the logo. It comes in three colors: slate or blurple on light backgrounds, and white on dark backgrounds. Do not use any other color for the wordmark, and keep it distinct from product illustrations and customer or partner logos.

Stripe colors

  • Blurple

    Signature brand color, wordmark and primary actions

    HEX
    RGB

  • Slate

    Wordmark, headings and text on light backgrounds

    HEX
    RGB

  • White

    Backgrounds and wordmark on dark backgrounds

    HEX
    RGB

  • Dark navy

    Dark section backgrounds

    HEX
    RGB

  • Off-white

    Subtle section backgrounds

    HEX
    RGB

  • Pale blurple

    Light brand tint for borders and quiet surfaces

    HEX
    RGB

Stripe fonts

  • Söhne

    Headings · 300, Body · 300, Buttons · 400

  • Source Code Pro

    Code · 500

Font names only. The Brand Skill download doesn’t include font files.

Stripe’s voice

Stripe’s voice is ambitious, direct, and grounded in what businesses can do. Lead with a clear benefit, then explain how the product works in concrete terms. Use specific evidence when making performance claims, and keep technical language accessible without flattening meaningful detail.

  • “Financial infrastructure to grow your revenue”
  • “We build programmable financial infrastructure, rethinking from first principles how financial services should work, to make it easier and cheaper for any business to start and scale”
  • “Run your financial operations without jumping between tools. Receive, store, send, and spend funds all from the Stripe Dashboard”
  • “A single integration and extensive documentation mean faster time to market, less maintenance of legacy systems, and more focus on customer and product experiences”

Dos and don’ts

Do

  • Make the benefit clear and connect it to a practical business outcome.
  • Use direct, plain language to explain complex financial tools and workflows.
  • Support performance claims with precise, relevant figures when available.
  • Keep product interfaces legible and purposeful, using Blurple for primary actions.
  • Use the wordmark in slate or blurple on light backgrounds and in white on dark ones.

Don’t

  • Don’t rely on broad claims without explaining what the product enables.
  • Don’t make technical explanations needlessly opaque or ornate.
  • Don’t set the wordmark in any color other than slate, blurple or white.
  • Don’t let decorative treatments compromise the clarity of product information or actions.

Stripe imagery

202 images from stripe.com, in 3 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery brand surfaces

47 images

Stripe’s brand imagery includes soft, flowing wave forms, geometric Stripe-mark references, and campaign backgrounds. Keep these elements in their established roles as visual atmosphere or campaign artwork.

  • The white "stripe" logo is centered on a vibrant, abstract background of sweeping color gradients.
  • The white "stripe" logo is centered on a vibrant, abstract background featuring flowing diagonal bands of color.
  • A dynamic 3D abstract graphic featuring broad, sweeping ribbons of vibrant color that twist and overlap diagonally.
  • A dynamic, swirling 3D graphic features luminous, ribbon-like waves of light in a gradient of orange, pink, and cool lavender.
  • A digital graphic featuring bold, sweeping translucent ribbons in a warm and vibrant palette of orange, pink, and lavender.
  • A vibrant abstract graphic featuring a soft, dreamlike blur of neon colors across a white background.
  • A vertical digital mockup of a mobile device featuring a large, blank white screen with rounded corners and a small circular lens at the top right bezel.
  • A vibrant abstract digital graphic featuring fluid, undulating waves that transition from a bright orange at the top to a deep magenta and soft purple at the…
  • A vibrant abstract graphic features a sweeping, translucent wave transitioning from bright orange at the top to deep magenta and purple at the bottom.
  • A circular explosion of fine pink and purple stardust particles creates a hazy ring shape.
  • A minimalist digital illustration of a globe formed by a dense cloud of purple, pink, and orange particles against a clean white background.
  • A vibrant digital graphic banner features a sweeping gradient of hot pink transitioning into bright lavender and violet.
  • A vertical abstract graphic featuring a sweeping wave of thin, parallel lines that fan across the frame.
  • A man stands centered on a stage, clasps his hands together while wearing a headset microphone and looking off-camera.
  • A digital graphic of a white wireframe sphere rendered against a dark void, with thin lines radiating from a central node to form a global network.
  • A vibrant abstract graphic featuring a warm sunset gradient that shifts from cool lavender and soft pink on the left to intense orange and bright golden…
  • A wide abstract graphic features two undulating waves of vibrant pink and purple light lines that intersect against a dark navy blue background.
  • A presenter stands centrally on a stage, speaking with his hands clasped before a massive, panoramic screen featuring vibrant, arched waves of purple and…
  • The white "stripe" wordmark is centered on a vibrant, multi-colored gradient background that features soft, wavy transitions between yellow, pink, purple,…
  • A vibrant abstract digital graphic features diagonal, soft-edged bands of color sweeping across the frame.
  • This black and white architectural line drawing shows a detailed cross-section of an ornate Romanesque archway featuring spiral columns and intricate floral…
  • A vibrant digital graphic features a sweeping, curved wave that transitions smoothly from deep purple at the top right to hot pink in the center and warm…
  • A vibrant abstract graphic features a sweeping, curved transition between intense purple and soft lavender tones.
  • A vibrant abstract graphic features a smooth horizontal split between a solid, warm orange upper half and a flowing, textured purple lower half.
  • A vibrant abstract graphic features a soft, high-contrast gradient transition between two primary color zones.
  • A vibrant abstract digital graphic features a smooth gradient transitioning from warm orange and coral at the top to cool lavender and deep violet at the…
  • A vibrant purple and violet abstract digital background featuring a large, sweeping arc that dominates the lower half.
  • A vibrant, abstract gradient graphic featuring a smooth transition between electric purple, bright magenta, and pale lavender.
  • A minimalist digital graphic features a vast, bright white upper half that transitions into a soft, layered horizon of blurred teal and pale green tones…
  • A vibrant purple and lilac color gradient flows horizontally across the frame, transitioning from a pale lavender at the top to a deep, saturated violet at…
  • A dynamic digital graphic featuring sweeping, painterly strokes of vibrant orange and cool periwinkle blue that curve upward in a fluid, wave-like motion.
  • A vibrant abstract graphic featuring a smooth, diagonal color transition from deep purple in the top-left corner to a bright, saturated orange in the…
  • A soft, ethereal abstract background features a dynamic blend of vibrant orange and periwinkle blue.
  • A vibrant mesh gradient graphic flows between warm apricot orange and deep periwinkle blue.
  • Overlapping translucent numbers create a rhythmic pattern of '100+' across a vibrant orange and pink gradient background.
  • A vibrant purple graphic features a large, semi-transparent number 3 overlaying a background of diagonal gradient stripes.
  • A bold digital graphic featuring a large, pink-to-purple gradient '57%' as the focal point against a deep navy blue background.
  • A deep purple graphic features large white text announcing "3 new updates for fintechs on Stripe" below the white Stripe logo.
  • A clean software architecture diagram illustrates data flow from customer, subscription, and payment sources through a 'Real-time sync' to a PostgreSQL…
  • A man in glasses and a blue polo shirt gestures while speaking on stage at a Stripe conference event.
  • A flat, geometric graphic features thin white circuit-like lines and glowing circles set against a background of vertical purple and navy blue blocks.
  • A minimalist graphic icon featuring a tiered dollar sign encased in a concentric, scalloped shield and triple-ringed circular border.
  • A close-up graphic of a smartphone interface against a deep forest green background, showing a transaction approval screen for a flight booking.
  • A large, thin white number '4' dominates the left side of this digital graphic, set against a vibrant, abstract background of swirling purple, orange, and…
  • A vibrant abstract graphic featuring sweeping, fluid ribbons in a gradient of warm orange, soft pink, and deep violet.
  • A panoramic abstract graphic features soft, undulating bands of vibrant orange, magenta, and lavender sweeping across a white background.
  • A presenter stands on a lit stage against a massive backdrop of flowing, luminous orange and purple waves.

Imagery marketing

75 images

Stripe’s marketing imagery spans product-led illustrations, campaign graphics, customer stories, and editorial artwork. Keep marketing visuals connected to a clear business or product story; use customer imagery in its story context rather than as Stripe identity artwork.

  • Five glowing hearts are arranged in a circle to form a flower-like graphic against a grainy, dark navy background.
  • A vibrant digital illustration features a woman with long black bangs and glowing pink skin looking upwards toward floating UI windows against a deep navy…
  • A bold, white stylized 'R' logo is centered over a long-exposure photograph of rushing river water.
  • A vibrant green lightning bolt-shaped logo with rounded edges sits at the center of a dark gray grid background.
  • A minimalist graphic of a glowing purple sphere centered on a deep violet background.
  • A minimalist pause symbol, consisting of two vertical glass-like bars, is centered against a soft, grainy violet and magenta gradient.
  • A 3D isometric cube graphic floats against a solid dark maroon background, casting a sharp black shadow to the lower right.
  • A white isometric logo resembling a segmented hexagon or interlocking blocks sits centered on a vibrant blue-to-purple gradient background.
  • A vibrant graphic element featuring a sharp angular light beam that originates from a point at the bottom left and expands toward the right.
  • A close-up circular headshot of a man with dark hair and a light complexion, looking directly at the camera with a subtle, neutral smile.
  • A circular headshot of a woman with shoulder-length curly blonde hair, smiling brightly towards the camera.
  • A close-up, circular portrait of a young man with dark, styled hair and a warm, wide-toothed smile.
  • A close-up circular headshot of a smiling man with a dark, well-groomed beard and short hair.
  • An abstract digital graphic features sweeping, curved diagonal lines in various shades of purple, violet, and lavender.
  • A whimsical, handmade miniature city scene features tan cardboard skyscrapers under a cloudy blue sky with a floating purple 'Stripe' blimp.
  • A top-down aerial photograph captures deep teal ocean water churning into white foam against a rocky shoreline in the bottom right corner.
  • A close-up photograph of a bald man with round glasses, smiling mid-conversation while seated on a brown leather booth.
  • A close-up lifestyle photograph shows a person with deep skin tones holding a smartphone displaying a checkout page for 'ElementaraAI'.
  • A white crypto.com brand logo and wordmark are centered on a deep blue gradient background.
  • A bold graphic features the white, sans-serif text "Agentic Commerce Protocol" centered on a vibrant blue background.
  • A woman with voluminous brown curls, wearing a white blouse and blue jeans, browses through a rack of clothing in a brightly lit boutique.
  • A minimalist black and white line drawing of a smiling man in professional attire, featuring bold, clean strokes.
  • The Stripe logo and the word "Pricing" appear in bold, navy blue text, separated by a thin vertical line on a clean white background.
  • A vibrant blue BMW 3 Series Touring drives along a paved road against a backdrop of sun-drenched rocky cliffs and green shrubs.
  • A deep metallic blue BMW 3 Series Touring station wagon navigates a sharp curve on a scenic mountain road.
  • A close-up photograph captures a person with a diamond ring picking up a large Amazon cardboard box from a textured brown doormat.
  • A close-up horizontal photograph captures a person's hands lifting a large brown cardboard Amazon box from a coir doormat in front of a wooden door.
  • A massive Maersk Line cargo ship dominates the frame, its light blue hull featuring the large black text 'MAERSK LINE'.
  • Six massive green port cranes tower over a densely packed cargo ship loaded with multicolored shipping containers under a clear blue sky.
  • A smiling brunette woman with red lipstick wears a black headset and a black top while working in a brightly lit office.
  • A wide-angle, candid photo of a smiling brunette customer service representative wearing a headset and black top in a bright office.
  • A collage of several digital tiles showcase different brands against a clean white background.
  • A digital graphic features the word "Roadmap" in bold, white sans-serif text centered over a vibrant purple and dark blue background.
  • A clean, data-focused graphic features the bold black text '99.999%' centered over a smaller line stating 'historical uptime for Stripe services'.
  • A bold, black, italicized sans-serif wordmark reading "TEMPO" is centered against a light gray background.
  • A bold, white logo featuring the capitalized letters "MPP" in a thick, futuristic sans-serif typeface is centered against a dark background.
  • A minimalist graphic layout features the dark plum text "Open Standard" centered horizontally on a pale cream background.
  • The word "Radar" is centered in a clean, white sans-serif font against a vibrant, abstract background.
  • A minimalist graphic logo featuring a stylized letter B composed of continuous, parallel gold lines on a solid taupe background.
  • Bold, dark blue serif typography reading "WORKS IN PROGRESS" is centered against a cream-colored background.
  • A dark navy logo for "Frontier" features three small four-pointed stars arranged in a triangle to the left of the sans-serif text.
  • The lowercase word "intercept" in a bold, dark maroon sans-serif font is centered against an off-white background.
  • A close-up software interface screenshot shows two clean white payment forms floating over a gray textured surface.
  • A close-up UI screenshot of a financial dashboard showing a list of transactions and deposit details on a white card.
  • A clean UI dashboard graphic displays financial metrics using purple, blue, and teal accents.
  • A vertical, narrow rectangular graphic features a soft, linear gradient transitioning horizontally from a pale, creamy yellow on the left to a muted, dusty…
  • A clean, corporate graphic features the 'stripe | Atlas' logo centered against a white backdrop.
  • A high-contrast black and white photograph captures three men in their thirties sitting side-by-side on a wide, textured sofa.
  • A vibrant graphic illustration features a stylized, abstract 'A' logo centered on a bright blue blueprint grid with white crosshairs.
  • A white square icon with rounded corners sits at the center of a nostalgic, grainy blue night sky, featuring five vertical blue bars above a curved smile.
  • A centered, silver metallic 'FOX SPORTS' logo is set against a dark, textured background of geometric triangular panels.
  • A minimalist graphic logo features the word "FORRESTER" in a bold, white serif typeface centered against a solid forest green background.
  • The white "Gartner" brand logo is centered on a solid, deep navy blue square.
  • A minimalist white ghost icon with two black dot eyes floats inside a black circle, accented by a small yellow four-pointed star.
  • A close-up, overhead photograph shows a California Driver License for Montoya Iñigo resting horizontally on a dark wood surface.
  • Swirling ribbons of vibrant orange and periwinkle blue flow across the frame in a dynamic, abstract digital illustration.
  • A dynamic digital illustration featuring broad, sweeping brushstrokes in vibrant orange and periwinkle blue.
  • A top-down, close-up photograph captures three people's hands clinking cups together in a social toast over a wooden table.
  • A top-down lifestyle photo captures three sets of hands bringing their drinks together in a celebratory toast over a warm wooden table.
  • A close-up photograph captures a professional barber meticulously trimming a client's beard with ornate metal scissors in a vintage-style barbershop.
  • A sharp, medium-shot photograph captures a stylish barber meticulously trimming a client's beard with shears in a vintage-style barbershop.
  • A vibrant top-down photograph captures a group of people sharing an upscale meal at a dark wood table.
  • A top-down photograph captures a diverse group of people dining together at a rustic wooden table covered with brown paper placemats.
  • A massive music festival stage pulses with vibrant purple lighting and white strobe effects while a large 'U' logo hangs prominently above the platform.
  • A low-angle photo captures a massive crowd with their hands raised at an outdoor music festival bathed in vibrant purple light.
  • A close-up professional headshot of a middle-aged man with short, textured brown hair and a slight smile.
  • A black and white circular headshot features a man with short, wavy hair smiling warmly at the camera.
  • A black-and-white circular headshot features a woman with light-colored, shoulder-length hair smiling warmly at the camera.
  • A grayscale, circular headshot of a smiling woman with long, dark wavy hair.
  • A grayscale, circular headshot of a smiling young man with short, styled hair and a collared shirt.
  • A high-contrast black and white headshot of a man with short, slicked-back hair and a neutral expression, framed within a perfect circle.
  • A monochromatic circular headshot of a middle-aged man with a short, groomed beard and dark hair.
  • A high-contrast black and white portrait of a young man with dark hair, smiling gently with his head tilted slightly.
  • A circular black and white headshot features a middle-aged man with short, styled dark hair and a slight smile.
  • A black-and-white circular headshot of a man with short, dark hair and a light smile.

Imagery product experiences

80 images

Stripe product imagery includes real and illustrative Dashboard views, payment steps, account workflows, data visualizations, and device interactions. Keep real product views accurate. When creating new product visuals, favor clear hierarchy, readable interface details, and familiar financial tasks such as paying, transferring, reviewing, and reconciling.

  • A matte charcoal black electric gooseneck kettle sits centered on its matching circular base against a plain white background.
  • A classic navy blue hooded sweatshirt is shown in a flat-lay product shot against a plain white background.
  • A white ticket stub icon featuring a sans-serif letter S is tilted slightly and centered within a vibrant purple and pink gradient circle.
  • A vibrant royal blue t-shirt is displayed flat and centered in a studio product shot.
  • A flat-lay product shot of a solid navy blue fleece hoodie.
  • A vertical Visa credit card features a vibrant, swirling gradient design of neon pink, purple, and soft orange hues.
  • A high-angle, top-down photograph captures a clean city intersection with a bright yellow car turning near a crosswalk.
  • A wide-angle photo captures a slanted, parallelogram-shaped window display set into a light grey brick wall, flanked by two vertical rectangular windows.
  • A top-down photograph captures a vibrant bouquet of pink tulips and fresh groceries packed inside a green reusable bag on a stone doorstep.
  • A dark, hexagonal Parisian newspaper kiosk sits prominently in a sunny cobblestone plaza.
  • A clean dashboard screenshot for 'Capital' shows a pre-qualified financing offer of up to $25,000.
  • A clean digital screenshot of a financial dashboard titled 'Choose custom financing amount'.
  • A white handheld point-of-sale terminal shows a $6.88 total for a mocha latte, with a credit card partially inserted into the bottom slot.
  • A clean UI screenshot of a digital dashboard titled 'Payment methods' with a button to 'Create an experiment'.
  • A close-up product graphic shows a white payment terminal with a Mastercard chip card inserted at the bottom.
  • A white commercial credit card graphic features the 'ROCKET RIDES' logo in dark navy blue at the top right, accompanied by a stylized rocket ship icon.
  • A flat graphic illustration of a dark navy blue credit card with rounded corners.
  • A clean UI graphic shows a 'Create a business account' form for 'Toybox Labs' layered behind a fraud detection card.
  • A minimalist white document icon with rounded corners, featuring light blue abstract placeholders.
  • A minimalist graphic icon featuring a stylized document and a download action.
  • A white document graphic with rounded corners features light blue-grey placeholder text and a circular profile icon.
  • A minimalist wordmark logo featuring the text "Typeform" in a bold, black sans-serif font.
  • This digital logo features the word "ghost" in a dark charcoal, sans-serif lowercase font with slightly rounded terminals.
  • A minimalist corporate logo featuring the word "Assembled" in a bold, dark navy sans-serif typeface.
  • A clean screenshot of a financial dashboard titled Invoices, featuring a white background and a left-hand navigation sidebar under a Queried logo.
  • A clean dashboard screenshot titled "Collections" displays financial metrics across two main panels.
  • A minimalist product shot featuring a standing white coffee pouch with a peach-colored band across its center.
  • A close-up 3D graphic featuring a series of overlapping, curved violet ribbons that create a sense of spiraling movement.
  • A stylized lowercase 'f' logo sits centered within a leaf-shaped cerulean container.
  • A minimalist graphic features the bold black text "AI" centered on a flat, tan background.
  • A clean screenshot of the Stripe Sigma interface under the Templates tab, featuring a minimalist white and light gray design.
  • A close-up UI screenshot features a 'Select business accounts' modal window overlaid on a muted gray interface for 'Rocket, Inc.
  • A vertical product illustration shows a light grey mobile device mockup with rounded corners and a large dark grey screen.
  • A clean digital interface screenshot shows a 'Please sign' modal over a white background.
  • A digital dashboard graphic titled "Authorization Boost" features a vibrant stacked bar chart showing financial growth from Jan to Apr.
  • A clean mobile app interface displays a 'Deposits' screen featuring a prominent purple 'Instant payout' button and a current balance of '$280.81'.
  • A clean screenshot of a financial dashboard for a brand called THE BRUSH, greeting a user as 'Hi, Hair Flair!'.
  • A clean digital interface for 'THE BRUSH' account dashboard on a white background.
  • A digital invoice screenshot displays a payment total of "$214.50" due by February 20, 2022, from Retool to Tyler Conway.
  • A digital billing interface for 'Pay Togethere' displays a bold '$20.00' total against a white background.
  • A clean, dual-column dashboard UI screenshot for Atlas by Stripe, detailing company formation steps and next actions.
  • A matte white and peach-gradient stand-up coffee pouch is shown in a clean product shot.
  • A close-up graphic of a USA Driver License featuring a portrait of a woman with long dark hair and a neutral expression.
  • A digital UI screenshot of a 'Send money' interface on a dark navy background with bright cyan accents.
  • A digital user interface screenshot for an Account Settings page features a green 100% completion bar for account setup.
  • A clean UI screenshot of a digital payment interface titled 'Pay out funds instantly' in dark navy text.
  • A dark blue digital dashboard features a prominent financial growth chart with a bright cyan line trending sharply upward.
  • A clean UI graphic of a digital banking chat interface displays a user's question, "How much have I spent on dining in the last month?" in a teal speech bubble.
  • A professional digital rendering of a USA Driver License featuring a primary color-tinted ID photo of a woman with short dark hair and a nose ring.
  • A digital mockup of a French national identity card, 'Carte Nationale D'identité', featuring a portrait of a young man with light brown hair and a serious…
  • A clean, white graphic mockup of a UK passport identification page for a British citizen named Samuel Chambers.
  • A Japanese Individual Number Card (My Number Card) featuring a professional headshot of a woman with dark hair in a white collared shirt against a gray…
  • A sample California Driver License featuring a high-resolution portrait of an East Asian woman with long dark hair on the left.
  • A French national identity card mock-up features a portrait of a smiling man with a beard and dark hair on the left.
  • A close-up graphic of a UK driving licence mockup featuring a small grayscale ID photo of a young woman with braided hair on the left.
  • A close-up graphic of a California Driver License featuring a headshot of a smiling man with short dark hair in a navy shirt.
  • A medium close-up headshot of an East Asian woman with long black hair, a septum ring, and a calm, neutral expression.
  • A close-up identification portrait features an East Asian woman with long black hair, a thin gold septum ring, and a neutral, direct expression.
  • A clean dashboard titled Revenue Recognition featuring multiple bar charts in shades of light and dark purple.
  • Thin, white wavy lines ripple across a vibrant gradient background that transitions from deep royal blue to bright lavender.
  • A vibrant, bulbous periwinkle 'K' glows at the center of a wireframe globe graphic, set against a dark navy background.
  • A bright blue stylized icon resembling a simplified eye or an abstract letter 'D' is centered on a dark violet background with a subtle grid pattern.
  • A light-toned plywood chair with a mid-century modern aesthetic is angled three-quarters toward the right.
  • A professional product shot features a white jar of 'Pure glow' and a dark navy tube of 'Extreme Pure' niacinamide and zinc serum by powdur against a light…
  • Two frosted glass concealer tubes, one in a light peach and the other in a soft lavender, are positioned at opposing diagonals.
  • A flat-lay product shot of a navy blue hooded sweatshirt.
  • A close-up UI screenshot displays a 'Shipping address' form with an active address autocomplete dropdown.
  • A digital UI graphic displays payment method options stacked vertically within a grid of dashed blue outlines.
  • A clean software user interface screenshot titled 'Review and start your experiment' featuring a traffic allocation slider.
  • A minimalist graphic of a white smartphone frame shown from a direct, front-facing perspective.
  • A minimalist, light gray 3D rendering of a rectangular electronic device resembling a wall-mounted sensor or doorbell.
  • A vertical, minimalist white credit card is displayed head-on with rounded corners.
  • A clean screenshot of a 'Payments analytics' dashboard interface featuring three key metric cards and a line chart.
  • A digital UI screenshot displays an 'Optimization impact summary' table focused on financial data.
  • A clean software dashboard titled 'Payments analytics' displays a blue line graph of 'Key metrics' tracking 'Current period' against a dotted 'Previous period'.
  • A digital graphic features a central white line chart with a vibrant purple trend line tracking from 'Sept 1' to 'Today'.
  • A minimalist logo features the word "Typeform" written in a clean, black, sans-serif font.
  • A horizontal logo features the word "ghost" in a bold, dark charcoal sans-serif typeface.
  • A horizontal company logo featuring the word "Assembled" in a bold, white sans-serif font.
  • This dark gray logo features the word Retool in a bold, sans-serif font with a distinctively rounded and solid aesthetic.

Download Stripe’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Stripe’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 209 images and the logos. The font files belong to Stripe, Inc, so they’re left out.

Download the Brand SkillZIP, 9.7 MB

stripe-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ colors.md

│ ├ imagery-brand-surfaces.md

│ ├ imagery-marketing.md

│ ├ imagery-product-experiences.md

│ ├ logo.md

│ ├ typography.md

│ ├ dos-and-donts.md

│ └ voice.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from stripe.com on 30 Oct 2026. It isn’t Stripe’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Stripe and its logos are trademarks of Stripe, Inc. Rainbrand isn’t affiliated with or endorsed by Stripe, Inc.

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