Bloom is now Rainbrand

(Brand guidelines) // Beauty and personal care

Topicals brand
guidelines

Topicals’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from mytopicals.com.

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About Topicals

Topicals is a skincare brand focused on flare-ups, science-backed formulas, and shade-inclusive care. Its identity pairs a direct, playful voice with clinical credibility and expressive product imagery.

Use the TOPICALS wordmark as the primary brand mark and the flower T symbol where a compact mark is needed. Keep the wordmark in black or off-black so it reads clearly on white and on Topicals’ coral red.

Topicals colors

  • Coral red

    Signature brand color

    HEX
    RGB

  • Pink

    Soft accent and backgrounds

    HEX
    RGB

  • Off-black

    Text, wordmark and primary buttons

    HEX
    RGB

  • White

    Backgrounds

    HEX
    RGB

  • Off-white

    Light section backgrounds

    HEX
    RGB

Topicals fonts

  • Chalet

    Headings and body · 400

  • ITC Garamond Condensed

    Italic accent words in headings · 300

Font names only. The Brand Skill download doesn’t include font files.

Topicals’s voice

Topicals writes with warmth, confidence, and a wink. Keep language conversational and energetic, while grounding skincare benefits in science and making the brand’s inclusive purpose clear. Use playful turns of phrase without trivializing skin concerns.

Topicals’ own copy includes “Skincare for flare-ups,” “Science-backed, no fluff.” and “Why so serious? Let’s make flare-ups fun instead.”

  • “Skincare for flare-ups”
  • “Science-backed, no fluff”
  • “You make skin look good”
  • “Why so serious? Let’s make flare-ups fun instead”

Dos and don’ts

Do

  • Lead with clear, human language and keep the tone playful, confident, and supportive.
  • Make shade inclusion and science-backed care part of the brand story.
  • Keep product benefits direct and avoid unnecessary complexity.
  • Lead with coral red, black and white, and use pink as a soft accent.

Don’t

  • Don’t make skincare feel intimidating, exclusive, or like a burdensome routine.
  • Don’t use humor to dismiss chronic skin conditions or individual concerns.
  • Don’t present product results as universal; use the appropriate study context and qualification when making results claims.

Topicals imagery

393 images from mytopicals.com, in 2 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery brand and campaign

34 images

In Topicals identity, campaign, and community imagery, favor expressive, personality-led brand moments alongside clear product storytelling and inclusive skin representation.

  • A flat-lay product shot features a scattered assortment of pastel pink and buttery yellow skincare tubes and rectangular boxes against a stark white background.
  • A vibrant studio product shot features a collection of skincare tubes and boxes from Topicals, including 'Like Butter' and 'Faded', arranged in a dynamic…
  • A vertical film-strip collage shows a woman with long dark hair in a white halter dress standing in profile within a dimly lit, ornate room.
  • A close-up vertical photo captures a Black woman with short, slicked-back dark hair and a septum ring as she applies lip balm.
  • A close-up mirror selfie features a person with pale green eyeshadow and slicked-back hair holding an iPhone with long, orange chopsticks as a unique grip.
  • A promotional graphic features the text "FREE MYSTERY GIFT $34 VALUE" in a bold, sans-serif red font.
  • A bold promotional graphic features a wide, horizontal strip of light pink torn paper set against a deep maroon, textured background.
  • A pale pink Topicals Faded Cleansing Bar sits inside an open chrome travel tin against a deep crimson background.
  • A flat-lay product shot of pink Topicals skincare items against a deep red backdrop.
  • A minimalist, flat graphic icon of two cherries rendered in a vibrant coral-red shade.
  • A close-up product shot features a brown checkered luxury handbag resting on a clean, off-white surface.
  • A close-up, high-grain lifestyle photo features a pair of hands with long, almond-shaped polka-dot nails reaching into a bright red leather bag.
  • A woman with eyes closed and a peaceful expression sits outdoors against a metal fence, tilting her head back.
  • A shirtless Black man with glowing, hydrated skin sits on a marble bathroom vanity, holding a light blue Topicals High Roller stick to his neck.
  • A close-up lifestyle photo features a woman with a dark, wind-swept bob leaning out of a grey vehicle.
  • An extreme close-up photo shows a Black woman with braided hair applying a thick, white cream to the area under her right eye.
  • This educational graphic displays a Melanin Index chart featuring six skin tone boxes labeled Type 1 through Type 6, ranging from pale cream to deep espresso.
  • A close-up product shot reveals a pair of cream-colored oversized sunglasses with yellow-tinted lenses spilling out of an unzipped brown and black…
  • A tattooed woman with long dark hair and silver grillz on her teeth looks upward while pulling at her bottom lip in this edgy lifestyle photo.
  • A light blue Topicals 'High Roller Ingrown Tonic' bottle sits at the center of a clean, minimalist flat lay of grooming tools on a bright white surface.
  • An extreme close-up photo focuses on the golden zipper and textured brown checkerboard pattern of a luxury handbag.
  • A close-up studio photograph features a Black woman with reddish-brown micro-braids and glowing skin, looking directly at the camera with a slight smirk.
  • Two Black women in light pink tops and white athletic skirts pose behind a pickleball net on a court.
  • A group of eleven young women stand outdoors under a pavilion, proudly holding matching orange gift bags.
  • A smiling young Black woman holds up a vibrant orange gift bag with the white text "TOPICALS" at an outdoor event.
  • A woman with long dark braids and a lavender bandana laughs joyfully while mixing ingredients in a bright workshop.
  • A smiling Black woman with purple glitter on her cheek holds a single flower wrapped in pink paper while standing before a black truck overflowing with…
  • A smiling Black woman in a white headband, crop top, and bright pink pleated skirt poses in front of a wooden slat wall.
  • Four young women in activewear and matching pink-and-white trucker hats walk in single file along a sun-dappled concrete path.
  • Five smiling young women pose together in a sun-drenched grassy park framed by vibrant green leaves overhead.
  • A wide-angle, bright outdoor photo captures a large, diverse group of young women wearing mostly white athletic shirts and colorful bandanas posing joyfully…
  • The bold, white, sans-serif word "TOPICALS" dominates the center of this wide, banner-style graphic.
  • The word "VOGUE" is presented in a large, black, serif typeface.
  • A bold white wordmark features the text 'TOPICAL$' in a heavy, sans-serif font where the final 'S' is replaced by a stylized dollar sign tilted slightly to…

Imagery product and ecommerce

359 images

Topicals product imagery combines distinctively colored packaging, clean packshots, product-in-use scenes, textures, and skin close-ups. Keep the product legible and recognizable; use real-looking, varied skin tones and show skin concerns with care. Product galleries and before/after imagery are product-specific examples, not a universal requirement for every composition.

  • A product shot displays the Topicals Bright Eyes & Slick Lips Kit, featuring a branded box and its contents on a clean white background.
  • A woman with sleek black hair and a lace-trimmed bodice stands in a kitchen, wearing pink-and-white patterned eye patches.
  • A deep burgundy rectangular product box for the Topicals 'Faded Dark Spot Kit' is shown at an angle against a plain white background.
  • A three-panel skincare routine graphic features close-up photos of women with different skin tones using Faded brand products.
  • Three vibrant squeeze tubes in bright red, burnt orange, and berry purple are displayed vertically inside a silver metallic gift box.
  • Three vertical smears of glossy lip oil or gel stain are staggered against a plain off-white background.
  • A light lavender squeeze tube of Slather body serum by TOPICALS stands vertically against a plain white background.
  • A person with deep skin tones, wearing a black snakeskin-textured mini skirt and a fluffy pink boa, kneels on a neutral-toned rug.
  • A circular, bright red award seal with white text and accents.
  • A white facial towelette peeks out from a torn, dusty pink square sachet in this product-focused studio shot.
  • A close-up film-style photograph features a person with deep skin and long, silvery-blue hair dabbing their face with a white makeup wipe.
  • A vertical product shot features a pale yellow tube of Topicals Like Butter Hydrating Moisturizer set against a clean white background.
  • A close-up lifestyle photo features a woman holding a tan tube of Topicals Like Butter Hydrating Moisturizer against her shoulder.
  • A dark blue seal of approval featuring a circular top and a rectangular base with rounded corners.
  • A vertical product shot featuring a light pink box of Topicals 'Brightening Dark Spot Patches' alongside a sheet of the circular patches.
  • A close-up portrait of a woman with dark, wavy hair leaning her chin on hands wrapped in vibrant neon pink Everlast boxing wraps.
  • Two pink, crescent-shaped under-eye masks are arranged vertically against a plain white background.
  • In a medium close-up shot, a woman with long black hair, thin eyebrows, and pink ombre nails poses while wearing pink patterned under-eye patches that repeat…
  • A light pink metal tube of Topicals Faded Brightening & Clearing Serum stands upright on its white cap against a clean, white background.
  • A light pink squeeze tube for Topicals Faded Brightening & Clearing Serum stands vertically on its white screw cap against a clean, off-white background.
  • A close-up photograph features a young Black woman with long blonde hair holding a pink tube of 'FADED' cream towards the camera.
  • A tilted pink tube of Topicals Faded Brightening & Clearing Serum lies next to a large, crescent-shaped swatch of its creamy, pale-yellow product on a cool,…
  • A split-screen comparison shows a close-up profile of a woman with deep skin before and after a two-week period.
  • A close-up portrait shows a Black woman with long, dark hair looking down thoughtfully at a pink tube of Topicals Faded Serum held between her decorated…
  • A split-screen photographic comparison shows the side profile of a person's face focusing on acne treatment results.
  • An extreme close-up photo shows a person with a teardrop-shaped dollop of glossy, semi-translucent skincare gel on their cheekbone.
  • A dollop of pale yellow cream sits atop the silver nozzle of an upside-down pink aluminum tube of Topicals Faded Brightening & Clearing Serum.
  • A clean skincare infographic showcases five Faded-brand products arranged horizontally on a soft grey background under the headline 'A brightening solution…
  • A close-up studio shot shows two skincare tubes from Topicals, a pink Faded Serum and a mint green Sealed Scar Primer, standing vertically against a soft…
  • A light pink squeeze tube of Faded Topicals serum stands upright on its white cap against a plain white background.
  • A close-up portrait shows a person with blonde hair and long white nails holding a small pink tube of Topicals 'FADED' serum near their face.
  • A thick, cream-colored C-shaped smear of Topicals Faded Brightening & Clearing Serum is set against a soft, muted grey background alongside a pink squeeze…
  • A vertical before-and-after comparison photo shows the profile of a woman with dark skin and dark hair focusing on her cheek.
  • A vertical before-and-after skincare comparison shows a close-up profile of a person's face against a black background.
  • A close-up portrait of a Black woman with glowing skin looking down at a pink 'FADED' serum tube held between her fingers.
  • An extreme close-up photo shows a dollop of translucent cream on the cheek of a person with dewy, natural skin.
  • A close-up, vertical studio shot features a squeeze-tube of TOPICALS 'Faded' Brightening & Clearing Serum held upside down.
  • An infographic displays five skincare products from the Faded line against a clean, light gray background, headlined 'A brightening solution for every skin…
  • A vertical product shot features a pink tube of Topicals Faded Brightening & Clearing Serum next to a taller light green tube of Topicals Sealed Active Scar…
  • Two rectangular bars of pale dusty-rose soap are stacked vertically against a plain white background.
  • A collection of pink Topicals skincare products is arranged vertically against a plain white background.
  • A close-up clinical studio photograph captures the profile of a young Black woman with hyperpigmentation and acne scarring across her cheek and forehead.
  • An extreme close-up, medical-style portrait shows a Black woman’s face in a three-quarter view against a dark background, her chin and forehead stabilized by…
  • An extreme close-up photo shows a person with deep skin tones applying a thick, white cream swipe across their cheekbone.
  • A striking dollop of white skincare cream rests on the high cheekbone of a Black woman with braided hair and a denim jacket.
  • A rectangular bar of blush pink soap sits horizontally in the center of the frame against a plain white background.
  • A close-up photograph of a Black woman with long micro-braids applying a white, foamy cleanser to her face.
  • A bright green cylindrical bottle of Topicals Clearly Clarifying & Calming Mist stands centered against a plain white background.
  • A woman with sleek long hair poses against a deep green backdrop, wearing an oversized black blazer with her eyes closed and head tilted back in a look of…
  • A vibrant red circular Allure Best of Beauty seal featuring white, high-contrast typography.
  • Two identical rectangular bars of lavender-colored soap are stacked vertically against a plain white background.
  • A close-up studio photograph features a hand with long French-tipped nails holding a light purple, speckled bar of soap embossed with the word "slather." The…
  • A close-up studio shot of a deep, glossy burgundy red liquid surface, likely a dollop of nail polish or thick lacquer.
  • A square swatch of sage-green paint sits in a container, catching the light on its glossy, liquid surface.
  • A close-up digital graphic featuring a square pool of deep terracotta or reddish-brown liquid with a glossy, reflective surface.
  • A vibrant, ruby red liquid swatch fill the frame in a square format with rounded corners.
  • A deep burgundy rectangular product box for the Topicals "Faded Dark Spot Kit" is displayed against a plain white background at a slight angle.
  • A dusty pink skincare product assortment is arranged on a stark white background next to a detailed chart of benefits.
  • Side-by-side close-up photos show a person's cheek before and after using Faded Dark Spot Peel Pads for four weeks.
  • A burgundy product box for the Topicals Faded Dark Spot Kit is centered against a light gray gradient background.
  • A close-up photograph features a young woman with a focused expression swiping a white peel pad across her neck.
  • A close-up photograph features a Black woman with long, wet, wavy hair wearing white boxing gloves held up near her face.
  • A close-up lifestyle photo shows a pink bar of soap with the embossed word "FADED" being rubbed against a person's leg, creating white soap suds on their skin.
  • A close-up photograph of a Black woman with long, dark wavy hair leaning against a blue boxing ring rope, her hand wrapped in vibrant pink tape.
  • A studio product shot of the Topicals Faded Dark Spot Kit in a deep burgundy box.
  • Three vertical close-up panels showcase a skincare routine for people of color, titled 'STEP 1: CLEANSE', 'STEP 2: TREAT', and 'STEP 3: TARGET' in pink…
  • A top-down studio shot features three dusty-pink skincare products against a white background: a bar of soap embossed with 'FADED', a sachet of 'Dark Spot…
  • Side-by-side clinical 'Before' and 'After 4 Weeks' close-up photos of a person's cheek and jawline show the reduction of hyperpigmentation.
  • A burgundy Topicals Faded Dark Spot Kit box is centered against a light gray gradient background, titled '3 Step System' in large black text.
  • A close-up vertical photo features a person with dark hair and large silver hoop earrings applying a white peel pad to their neck.
  • A close-up photograph shows a light pink Faded bar soap being glided over a person's leg, leaving behind a white, bubbly lather on their damp skin.
  • A close-up vertical photo of a Black woman with long wavy hair in a boxing ring, leaning her hands wrapped in pink tape against the ropes.
  • A close-up photograph features a Black woman with long, wet-look curly hair wearing white boxing gloves and small pink patches on her face.
  • An extreme close-up medical-style photograph focuses on the left side of a light-skinned person's face, specifically detailing an area of hyperpigmentation.
  • A medical-style extreme close-up photo focuses on the left cheek and eye area of a person with light-tan skin.
  • A close-up photograph captures a young woman with long, dark braids applying a white, creamy skincare product to her cheek.
  • A close-up portrait shows a person with long, straight black hair and short bangs looking downward with a contemplative expression.
  • A light blue cylindrical bottle of Topicals High Roller Ingrown Tonic stands vertically against a stark white background.
  • A close-up photograph features a person with medium-to-deep skin applying a Topicals High Roller Ingrown Tonic to their armpit.
  • A vertical product shot of a light grey Topicals Slick Salve Mint Lip Balm tube standing upright against a plain white background.
  • A thick, translucent glob of clear gel is smeared across a cool, light blue surface in a vertical, curved 'S' shape.
  • A vertical lavender squeeze tube of Slather body serum by Topicals stands centered against a plain white background.
  • A side-by-side macro photo comparison shows the results of a skin treatment over time.
  • A product shot of Topicals skincare featuring a tall lavender tube of Slather Exfoliating Body Serum standing upright next to a light blue High Roller…
  • A dollop of thick, white cream drips from an open lavender-capped tube, caught in a close-up product shot against a soft lilac background.
  • A woman with glowing skin and lavender eyeshadow poses while holding a light purple tube of 'Slather' Exfoliating Body Serum by Topicals.
  • A close-up lifestyle photo features a Black man in a white mesh tank top applying white cream to his shoulder from a lavender Slather Topicals tube.
  • An extreme close-up product shot features the lavender-colored packaging of Topicals Slather Exfoliating Body Serum.
  • A light purple matte squeeze tube of Topicals Slather Body Serum stands upright against a plain white background.
  • An extreme close-up split-screen photo compares a patch of skin showing significant improvement in texture and redness.
  • A thick, glossy white cream drips from a lavender-capped tube into its open white flip-top lid, set against a soft purple background.
  • A vertical product shot features a lilac squeeze tube of Slather Exfoliating Body Serum standing upright beside a pale blue High Roller Ingrown Tonic…
  • A close-up vertical photo features a person with glowing skin and lavender eyeshadow holding a light purple squeeze tube of 'slather' by Topicals.
  • An extreme close-up product shot features the lavender-colored bottle of Topicals Slather Exfoliating Body Serum, tilted diagonally.
  • A close-up lifestyle photo features a Black man with short waves and a beard applying a white cream to his bicep.
  • A lavender-hued product shot featuring a Slather Exfoliating Body Serum tube positioned vertically on the left beside two stacked, rectangular bars of…
  • A close-up, high-angle amateur photo shows a person's thigh and knee covered in a dense pattern of tiny, red, pinhead-sized bumps, characteristic of…
  • An extreme close-up photo shows human skin, likely on a leg, covered in a dense pattern of small, red, raised bumps known as keratosis pilaris or strawberry…
  • A close-up lifestyle shot features a person applying 'Slather' by Topicals, an exfoliating body serum, directly onto their thigh.
  • A close-up lifestyle shot features a woman's legs crossed and propped up on a black leather sofa while she reclines.
  • A single rectangular bar of lilac-colored soap is positioned horizontally against a stark white background.
  • A studio product shot features the Topicals 'Bright Eyes & Slick Lips Kit' packaging alongside its contents on a plain white background.
  • Two sets of skincare products are arranged symmetrically on a clean white background under the headline 'Limited Edition: Your faves now in new and exclusive…
  • A split-screen graphic showcases two thick, glossy smears of lip salve with undulating, sculptural textures.
  • A woman with vibrant cherry-red hair and patterned under-eye patches poses in a leopard print top against a pink wall.
  • A close-up photograph features a person with glowing skin and styled baby hairs applying a lip product against a soft lavender curtain background.
  • A woman with tattoos and pink patterned eye masks lies across pink satin sheets, playfully holding a retro cream-colored telephone receiver to her face.
  • A thick, glossy drop of rose-colored Slick Salve drips from the translucent pink tip of a white squeeze tube.
  • A side-by-side comparison shows the results of an under-eye treatment on deep skin tones, featuring close-up photos of a right eye labeled 'BEFORE' and…
  • A close-up photograph features a person with long, blonde-streaked hair applying a Topicals lip treatment against a backdrop of dark green foliage.
  • A split-screen close-up photo shows the 'BEFORE' and 'IMMEDIATELY AFTER' results of a skincare treatment on a person’s under-eye area, with a dashed outline…
  • A close-up photograph features a young Black woman with long, sleek dark hair looking off-camera while wearing patterned hydrogel under-eye patches.
  • A close-up, split-screen photo comparison shows the results of applying a lip product on a woman's face.
  • A close-up vertical comparison shows the results of Slick Salve Fresa on a person's lips.
  • A close-up before-and-after photographic comparison shows the application of Slick Salve Fresa on a person's lips.
  • An extreme close-up comparison shows a woman's lips before and after applying a glossy product.
  • A close-up before and after photo comparison of full lips on a person with medium-deep skin.
  • An extreme close-up comparison shows a person's lips before and after applying Slick Salve Cañela.
  • A studio product shot features the TOPICALS Bright Eyes & Slick Lips Kit box alongside its contents: two white Slick Salve squeeze tubes and four…
  • A clean studio product shot displays a collection of limited edition skincare items arranged in two vertical columns against a stark white background.
  • A split-screen macro product shot showcases two glossy, swirled liquid textures side-by-side.
  • A woman with vibrant red hair and a leopard-print top wears patterned dark under-eye patches in a warmly lit, retro-style pink bathroom.
  • A close-up vertical lifestyle photo features a Black woman with styled baby hairs and tattoos applying a lip product to her pouted lips.
  • A top-down lifestyle photo captures a woman with long dark hair lying on pink satin sheets, surrounded by stuffed animals and holding a vintage cream telephone.
  • A split-screen skincare before and after comparison shows a close-up profile of an older woman's eye and cheek, with a dotted line highlighting the treated…
  • A thick, glossy drop of coral-pink lip salve drips from a white squeeze tube against a neutral grey background.
  • A medium close-up of a young Black woman looking away from the camera with a neutral expression while wearing patterned brown hydrogel eye patches.
  • A split-screen marketing graphic displays side-by-side macro photos of a dark-skinned person's eye area to show product results.
  • A close-up lifestyle photograph features a woman with long honey-blonde hair and glossy lips applying a white Topicals lip balm tube while looking off-camera.
  • Two extreme close-up photos show a before-and-after comparison of a person's lips.
  • A split-screen, grainy macro photograph showing a before-and-after comparison of a person's lips.
  • An extreme macro close-up compares lips 'BEFORE' and 'IMMEDIATELY AFTER' applying 'Slick Salve Fresa' lip balm.
  • A split-screen beauty shot shows a vertical before-and-after comparison of a person's lips.
  • A split-screen macro beauty photo shows the results of applying Slick Salve Cañela to a pair of full, neutral-toned lips.
  • A vertical before-and-after split photo showcasing the application of 'Slick Salve Cañela' on a person's lips.
  • This vertical product demonstration features three close-up photos of glossy, peach-tinted lips across different skin tones.
  • A vertically stacked close-up product shot demonstrates Slick Salve Cañela gloss on three different skin tones.
  • Brand image
  • A grainy, extreme close-up photograph focuses on a person's full lips coated in a high-shine, glossy brown tint.
  • An extreme close-up photograph captures a person's lower face, focusing on full, glossy lips coated in a translucent peach-toned lip gloss.
  • A tight extreme close-up photograph captures the lower face of a person with medium-toned skin, focusing on their high-shine, glossy lips.
  • A warm, grainy close-up photograph focuses on a person's lower face, specifically their full lips coated in a high-shine, nude gloss.
  • An extreme close-up photo focuses on a person's lips coated in a high-shine, rose-toned lip gloss.
  • A clinical close-up captures the profile of an older woman with light hair and blue eyes against a solid black background.
  • A medical-style close-up photograph focuses on a fair-skinned woman's face from a three-quarter angle against a dark background.
  • A close-up photograph of a person with long dark hair and long pink acrylic nails carefully applying a pink patterned eye mask.
  • A close-up photograph of a young Black woman with long, straight black hair, wearing pink patterned under-eye patches and holding a strawberry to her lips.
  • A black and pink product box for the Topicals 'Faded Brightening Bundle' displays a pink cleansing bar, a tube of serum, and two crescent-shaped eye masks.
  • A close-up photograph features a person with long black hair and short bangs making a playful facial expression while holding a small pink tube of 'FADED' by…
  • A brushed gunmetal grey metal tube squeezer stands vertically against a clean white background.
  • A squeezed pink tube of Topicals Faded serum floats at a diagonal angle, its end rolled into a cream-colored 'MAIN SQUEEZE' tube wringer.
  • A grainy, retro-style film capture features a woman with deep skin and long dark braids pulled back by a thick white headband.
  • A vertical product shot of a pale yellow tube of 'Like Butter' hydrating moisturizer by Topicals, standing upright on its white ridged cap.
  • A split-screen close-up photo shows the before and after results of a skin treatment on a lower leg with a black tattoo visible at the bottom.
  • Two squeeze tubes of yellow Lip Butter overlap in a dynamic, diagonal composition against a clean, pale blue background.
  • A close-up lifestyle photo features a person with visible neck hyperpigmentation wearing a large silver spiral earring and a blue ribbed tank top against a…
  • An extreme close-up photograph features a person's hand with two thick, pale yellow swipes of creamy moisturizer on the skin.
  • A close-up photograph features a person with dark skin holding a yellow tube of Topicals Like Butter Hydrating Moisturizer against their face.
  • A vertical product shot shows a matte, pale yellow tube of Topicals Like Butter Hydrating Moisturizer standing upright against a stark white background.
  • A vertical before-and-after comparison photo shows the healing of a severe skin rash on a lower leg with a black tattoo.
  • Two pale yellow squeeze tubes of Lip Butter are angled dynamically against a clear, light blue sky background.
  • A close-up photograph features a person with visible skin texture, redness, and inflammation on their cheek and neck, wearing pink eyeliner and a large…
  • A close-up vertical shot features a smear of glossy, pale-yellow cream being spread across the back of a hand.
  • A tight, high-angle close-up shows a person with deep skin and shimmering gold eyeshadow holding a tube of Topicals Like Butter Hydrating Moisturizer against…
  • A vertical product shot of a slim, pale yellow ointment tube with bright orange branding.
  • Two skincare tubes from Topicals stand upright side-by-side against a plain white background with soft shadows at their bases.
  • A close-up vertical photo of a fair-skinned forearm covered in a bumpy, red rash characteristic of keratosis pilaris.
  • A close-up vertical photograph captures a long, irregular red skin rash extending down a person's light-skinned limb.
  • An extreme close-up photograph of a pale yellow, glossy cream swatched across the back of a hand.
  • A portrait of a Black woman with long dark braids and shimmering gold eyeshadow holding a yellow tube of Topicals 'Like Butter' moisturizer.
  • A matte pink aluminum squeeze tube for Topicals Faded Brightening & Clearing Serum stands vertically against a clean white background.
  • A close-up studio shot highlights a pink Topicals squeeze tube against a matching pale pink background.
  • A vertical product shot of a pale green squeeze tube for Topicals Clearly Clarifying & Calming Mask.
  • A close-up portrait of a man with braided hair wearing a thick, textured green face mask that matches the forest green background.
  • A light pink Topicals product box sits next to a clear plastic sheet holding small, circular, patterned pink adhesive patches.
  • An extreme close-up photograph features four circular, textured pink hydrocolloid patches arranged on a matte, teal-to-white gradient surface.
  • A close-up photograph of a Black woman with long, dark wavy hair leaning against a boxing ring rope with pink hand wraps.
  • A medium-shot photo features a woman with a long dark braid and small pink pimple patches on her face, leaning against the ropes of a boxing ring.
  • A three-panel digital graphic titled HOW TO USE provides a cross-section illustration of how a skincare patch works on a dark spot.
  • A close-up photograph of a Black woman with a determined expression, wearing white boxing gloves and two small pink circular treatment patches on her face.
  • A clinical data graphic on a light grey background features three coral-colored bars in an ascending staircase pattern.
  • A three-step skincare set from Topicals titled 'Knockout dark spot routine' is displayed on a glass shelf against a grainy gray background.
  • A split-screen, close-up medical-style photo shows the left side of a woman's face to demonstrate skincare results.
  • A side-by-side skin comparison photo shows a close-up of a fair-skinned person's cheek and eye area.
  • A close-up split screen shows a woman's dark skin before and after a clinical skin treatment.
  • A product shot features a pink Topicals box standing next to two clear sheets of circular, pink-patterned skin patches.
  • A close-up studio shot captures several circular, peach-toned hydrocolloid patches scattered across a muted, blue-grey surface.
  • A close-up photograph features a Black woman with long wavy hair and pink skincare patches on her face, leaning against the blue and white ropes of a boxing…
  • A heavily tattooed female boxer leans against the ropes of a boxing ring, wearing small pink star-shaped patches on her face and a white cutout tank top.
  • A vertical instructional graphic titled HOW TO USE details three steps for applying a skincare patch to a dark spot on the skin.
  • A woman with long curly dark hair and two small pink patches on her face stares intensely at the camera while holding white boxing gloves to her head.
  • A close-up studio shot presents three pink skincare products arranged side-by-side on a dark ledge: the Faded Cleansing Bar, a tube of Faded Brightening &…
  • A minimalist skincare infographic features three coral-red vertical bars on a light grey background, illustrating progress over time.
  • A split-screen medical-style close-up photo shows the side profile of a young person's face to demonstrate skincare results.
  • A vertical before-and-after photo comparison shows a close-up of a woman's face with freckles and hyperpigmentation.
  • A side-by-side vertical before and after comparison shows a close-up of a person with medium-deep skin.
  • A close-up clinical photograph captures the left side of a person's face, focusing on hyperpigmentation and freckling.
  • An extreme close-up photo focuses on the cheek and eye area of a person with fair to medium skin, highlighting prominent sun damage and hyperpigmentation.
  • A top-down close-up photo highlights a sheet of circular, salmon-pink hydrocolloid patches patterned with the word "FADED" in dark red.
  • A close-up portrait of a woman with long, dark wavy hair and pink patterned pimple patches on her face, leaning her chin on her crossed arms.
  • Three white squeeze tubes of Topicals Slick Salve lip balm are arranged vertically side-by-side against a stark white background with soft grey shadows.
  • A 4x4 grid of close-up lip swatches showcases a variety of glossy lipstick and liner combinations across a spectrum of skin tones.
  • Two curved, crescent-shaped fabric eye masks are centered on a clean white background, arranged vertically.
  • An extreme close-up photo focuses on a person's face wearing patterned pink under-eye masks featuring a red 'FADED' logo.
  • A close-up studio portrait shows a woman with intricate braided hair and curled edges set against a solid red backdrop.
  • Two pink crescent-shaped eye patches with 'FADED' repeating in red are stuck to a mirror above a glass shelf.
  • A light pink box of Topicals Faded Brightening & Clearing Eye Masks sits to the left of six pairs of matching crescent-shaped eye patches arranged in two…
  • An extreme close-up photo shows a person with long, pink-patterned fingernails applying a pink 'FADED' branded under-eye patch.
  • A split-screen comparison photo shows close-up views of a person's eye area to demonstrate skincare results.
  • A pair of pink, crescent-shaped under-eye patches are stacked vertically against a plain white background.
  • An extreme close-up photo shows a woman wearing pink fabric under-eye patches patterned with red logos and dots.
  • A close-up portrait shows a person with a playful expression against a solid red background, wearing pink under-eye patches patterned with the word 'FADED.'…
  • Two pink, crescent-shaped eye masks with red 'FADED' branding and sun patterns rest on a clear sheet next to a pink metal tube of Topicals brightening serum.
  • A flat-lay product shot features a pink box of Topicals Faded Brightening & Clearing Eye Masks next to twelve individual pink eye patches arranged in two…
  • A close-up vertical photograph features a person with dark hair and bangs holding a pink crescent-shaped eye mask patterned with the word "FADED." Long,…
  • A vertical split-screen product demonstration photograph shows a close-up of a hazel eye and surrounding skin.
  • A close-up clinical photograph captures an older woman's face from a three-quarter profile against a plain black background.
  • A close-up medical photograph captures the three-quarter profile of a mature fair-skinned woman against a black background.
  • A close-up, low-angle photo of a Black woman with long braids sticking her tongue out, which holds an ice cube.
  • An extreme close-up photo focuses on a person's slightly open, glossy lips as a finger with a long, cream-colored nail decorated with a red flower and a…
  • A close-up studio portrait shows a Black woman in profile with a thick, white skincare cream swiped across her cheekbone.
  • A product shot features a pink Topicals Faded Brightening & Clearing Serum tube balanced vertically on its white cap next to a light blue High Roller Ingrown…
  • A close-up, grainy flash photograph shows a person with deep skin tones applying Topicals High Roller Ingrown Tonic to their underarm.
  • A person with long dark hair and wet-look skin wears pink patterned under-eye patches against a deep blue backdrop.
  • A studio product shot features a lime-green squeeze tube of "Clarifying & Calming Mask" standing next to a matching lime-green spray bottle of "Clarifying &…
  • A close-up portrait of a woman looking upward with a thick green clay mask covering her nose, cheeks, and forehead.
  • A mint green squeeze tube of TOPICALS 'SEALED' Active Primer stands vertically against a plain white background.
  • A close-up photo focuses on the textured skin of a Black person, featuring visible pores and acne on their cheek where a glossy, translucent serum has been…
  • A vertical product shot features a white tube of Slick Salve Mint Lip Balm standing next to a significantly taller, beige tube of Like Butter Hydrating…
  • A low-angle portrait captures a woman with long dark hair and reflective orange-tinted sunglasses holding a tube of Topicals lip balm to her open, glossy mouth.
  • A close-up photograph features a lavender-colored bar soap embossed with the word "slather" being held against a person's midriff.
  • A collection of pink Topicals skincare products is arranged against a plain white background, featuring the Faded line for brightening and clearing.
  • A close-up portrait of a Black woman with radiant skin wearing pink, logo-patterned 'FADED' under-eye patches and small circular blemishes patches.
  • A close-up product shot features two skincare tubes by Topicals standing upright against a neutral, two-toned grey and white background.
  • A green canister of Topicals Clearly Clarifying & Calming Mist stands on the left beside two stacked bars of Faded cleansing soap.
  • A close-up photograph features a young woman with long dark hair and visible acne texture on her cheek looking over her shoulder against a solid forest green…
  • A close-up studio shot features an open polished stainless steel soap tin with a bright red silicone seal and drainage holes on the left.
  • A pale lavender bar of soap embossed with the word "slather" sits centered atop a stack of colorful, textured terrycloth towels.
  • A flat-lay product shot of a navy blue, short-sleeved raglan t-shirt set against a plain white background.
  • A portrait of a young woman with voluminous, curly reddish-brown hair and visible freckles looking directly at the camera with a neutral expression.
  • A digital graphic of a white e-gift card with rounded corners set against a light blue background.
  • A light blue cylindrical bottle and a taller lilac squeeze tube stand side-by-side against a stark white background in this minimalist product shot.
  • A man with short-cropped hair and a goatee sits in a wooden cane-back chair, looking down as he rubs white cream into his shoulder.
  • Three pairs of patterned under-eye patches are arranged in a grid against a clean white background.
  • A close-up fashion photograph features a man and woman wearing vibrant blue under-eye patches printed with astronaut patterns.
  • A vertical product shot showcases a vibrant orange silicone soap dish featuring raised floral-shaped drainage pegs on the left.
  • A bar of mauve-colored soap, embossed with the word "FADED" in a bold, rounded font, sits wet and lathered with fine white bubbles.
  • A vibrant reddish-orange silicone tray stands vertically against a pale gray background.
  • A slender white tube of Topicals Slick Salve Papaya Lip Balm stands vertically against a solid light gray background.
  • A square-grid composite photo showcases the same glossy lip product across four distinct complexions, labeled as "FAIR SKIN TONE," "LIGHT SKIN TONE," "MEDIUM…
  • A close-up studio shot shows three grey Topicals Slick Salve lip balm tubes arranged around a brown makeup pencil and a wood shaving.
  • A close-up photograph features a person with glossy, shimmering lips holding a white tube of Topicals Slick Salve near their mouth.
  • A close-up, macro product shot of a viscous, metallic bronze liquid arranged in smooth, diagonal waves.
  • An extreme close-up photo shows a woman with dramatic winged eyeliner applying Topicals Slick Salve to her glossy lips.
  • An extreme close-up product shot features a thick, glossy dollop of shimmering amber-colored lip gloss oozing from the tip of a grey squeeze tube onto a…
  • A close-up product shot features a thick, glossy terracotta-colored lip balm dripping from a white tube into a reflective pool of the same substance.
  • A close-up fashion portrait focuses on a young woman with East Asian features wearing pale mint green eyeshadow and a nose ring.
  • A vertical product shot shows a white squeeze tube of Topicals Slick Salve Papaya Lip Balm standing upright against a plain white background.
  • A striking close-up photograph of a person with green eyeshadow and glossy lips, resting a long, yellow floral-patterned fingernail against their open mouth.
  • An extreme close-up, split-screen photo compares a person's lips in a 'BEFORE' and 'IMMEDIATELY AFTER' treatment demonstration.
  • An extreme close-up, split-screen beauty shot shows a pair of lips with silver stud piercings before and after a gloss treatment.
  • A split-screen comparison photograph shows a close-up of a person's lips to demonstrate a glossy cosmetic effect.
  • An extreme close-up before-and-after photo comparison of a person's lips.
  • Four horizontal macro close-up panels show a glossy lip product applied to diverse skin tones ranging from fair to deep.
  • A close-up product shot features three Topicals Slick Salve lip balm tubes in Açai, Mint, and Papaya arranged diagonally across a clean, bright white surface.
  • A close-up portrait of a woman with glowing skin and dark eye makeup, looking off-camera while holding a white Topicals tube to her glossy lips.
  • A close-up, vertical shot features sweeping, diagonal waves of a shimmering, rose-gold cosmetic gel or gloss.
  • A close-up product shot features a thick, glossy droplet of bronze-tinted lip gel with subtle gold shimmer oozing from a silver squeeze tube onto a smooth…
  • A close-up portrait shows a person with a warm, deep complexion applying Slick Salve from a white Topicals tube to their glossy lips.
  • A thick, glossy terracotta-colored liquid drips from the slanted applicator of a white tube onto a smooth, reflective puddle below.
  • An extreme close-up photograph focuses on the lips and lower face of a person with deep brown skin.
  • A striking extreme close-up photograph captures the lower face of a person with light brown skin, focusing on their glossy, mauve-tinted lips and a delicate…
  • An extreme close-up photo focuses on a person's lower face, highlighting a silver septum ring with a single clear gem and two small crystal studs on the…
  • An extreme close-up photo focuses on a person's glossy, dark-lined lips against warm, tawny skin.
  • A tight, extreme macro photograph focuses on the lower face of a person with medium-to-deep skin tones, highlighting full, naturally pinkish-mauve lips.
  • A vibrant, translucent oval swatch of reddish-pink gel texture sits centered against a clean white background.
  • A close-up photograph features a person with dewy skin applying Topicals Slick Salve to their glossy, dark-lined lips.
  • A vertical product shot of a light gray Topicals Slick Salve squeeze tube centered against a plain white background.
  • A close-up product swatch of a glossy, deep plum or blackberry-toned gel.
  • A vertical product shot of a white Topicals Slick Salve lip balm tube positioned upright against a stark white background.
  • A vibrant, macro photograph captures a luscious smear of glossy, bright pink cosmetic cream or gel.
  • A tall, lilac squeeze tube of Slather Exfoliating Body Serum by Topicals stands beside two matching lavender bar soaps with the Slather name embossed on…
  • A pale pink rectangular bar of soap with dark pink flecks rests centrally against a backdrop of folded, textured towels.
  • A studio product shot features a lavender 'Slather' exfoliating bar and a matching 'Slather' body serum tube against a stark black background.
  • A split-view graphic demonstrates a two-step skincare routine on tan skin.
  • A studio product shot features a lavender Topicals Exfoliating Body Serum tube standing next to two stacked Slather exfoliating bar soaps against a plain…
  • A vertical product marketing graphic against a solid black background features a lavender Topicals Slather Exfoliating Body Serum tube standing next to an…
  • A split-screen product demonstration showing a two-step skincare routine on tan skin.
  • A rectangular bar of light pink speckled soap with the word "slather" embossed in the center is the focal point of this close-up photograph.
  • A close-up vertical photograph captures a fair-skinned person's thigh covered in a red, bumpy rash consistent with keratosis pilaris or shaving irritation.
  • A close-up photograph displays a fair-skinned person's thigh covered in numerous small, red, raised bumps concentrated around hair follicles, indicative of…
  • A minimalist overhead product shot featuring glossy white cream textures against a matching white background.
  • An extreme close-up product photo features a thick, pale pink bar soap with tiny dark exfoliating specks partially submerged in dark, swirling liquid.
  • A single white, textured skincare pad peeks out from a torn, dusty pink foil sachet against a clean white background.
  • A split-screen skincare graphic features extreme close-up side-by-side photos of a person's cheek.
  • A close-up photograph of a woman wearing a yellow headwrap and lace sleeve holding a small white square to her chin.
  • A woman with long black hair and bangs holds a small pink Faded sachet over her right eye against a textured blue background.
  • A side-by-side before and after close-up photo shows the cheek and jawline of a person with light brown skin.
  • An educational product graphic featuring a close-up photo of two pale, mint-green textured skincare pads peeling apart against a bright white background.
  • A close-up photograph features a person with an angled gaze wiping their neck with a white skincare peel pad.
  • A close-up photograph features a person with dark skin and long, straight light-blue hair using a white cosmetic pad on their cheek.
  • A structured graphic titled "Everyday Dark Spot Routine" displays skincare steps on a dark grey background organized into AM and PM columns.
  • A pink tube of FADED Topicals Brightening & Clearing Serum stands upright beside a torn sachet of FADED Dark Spot Peel Pads against a dark, moody teal…
  • A single, opened mauve-pink sachet of Topicals Faded Dark Spot Peel Pads with a textured white towelette peeking out from the top.
  • Side-by-side skin progress photos show a close-up of a person's cheek and eye area, labeled 'BEFORE' and 'AFTER TWO WEEKS.' Dotted white lines highlight a…
  • A close-up vertical portrait shows a woman in a light yellow hijab holding a white skincare patch near her chin.
  • A close-up vertical lifestyle photo features a woman with long dark hair and long nails holding a white Topicals Faded sachet over one eye.
  • A top-down product graphic features a stack of light green, felt-like skincare pads peeling apart on a clean white surface.
  • A close-up vertical photo features a woman with dark hair swept across her forehead, swiping a white peel pad onto her neck.
  • A split-screen marketing graphic features a side-by-side 'BEFORE' and 'AFTER 4 WEEKS' comparison of a person's cheek and jawline.
  • A close-up vertical photo features a person with platinum and blue hair and leopard-print nails using a white facial wipe on their cheek.
  • A minimalist skincare infographic titled Everyday Dark Spot Routine is organized into two side-by-side columns labeled AM and PM on a black background.
  • A studio product shot features a pink Topicals Faded Brightening & Clearing Serum tube standing upside down on its white cap next to an open pink sachet of…
  • A close-up clinical photograph of a woman's face in three-quarter profile, showing visible hyperpigmentation, acne scarring, and uneven skin texture.
  • A close-up clinical photograph of a woman with tan skin looking off-camera to the left, highlighting her facial skin texture.
  • A close-up studio shot of a white rectangular patch, possibly for medical or cosmetic use, with a corner peeled back to show its thin, slightly textured layers.
  • A person with dark skin and shimmering blue-silver hair uses a white cleansing wipe along their jawline while looking towards the camera with a confident…
  • A vibrant green 100 ml canister of Topicals Clearly Clarifying & Calming Mist stands centered against a clean white background.
  • A close-up photograph featuring a shirtless Black man with tattoos on his chest and arms, holding a small green spray bottle labeled 'CLEARLY'.
  • A close-up product shot against a solid green background shows a hand with tiger-print nails holding a lime green spray bottle of Topicals 'Clearly'…
  • A green spray bottle for Topicals High-Roller 'Clarifying & Calming Mist' is shown mid-spray, emitting a fine, wide cloud of white droplets against a light…
  • A man in a dark suit, red striped tie, and glasses stares into the camera while holding an old-fashioned landline telephone receiver in one hand and a green…
  • A vibrant studio product shot features the TOPICALS Clearly Mask tube standing upside down next to the Clearly Mist spray bottle against a soft, sage green…
  • A woman with sleek black hair and a dark oversized blazer poses against a deep emerald green backdrop, tilting her head back with eyes closed in an…
  • A close-up photograph features a Black man with a beard and silver rings, sitting shirtless against a deep green backdrop while holding a green spray bottle.
  • A close-up photograph features a shirtless man with tattoos across his chest and shoulders as he sprays a small green bottle of Clearly Mist onto his…
  • A tight studio macro shot features the upper portion of a vibrant lime-green spray bottle topped with a white nozzle.
  • A vertical product shot of a Topicals brand lime-green aerosol bottle with a white matte cap against a plain white background.
  • A vertical product graphic features a green 'Clearly Mask' tube positioned upside down next to a 'Clearly Mist' spray bottle against a soft sage background.
  • A close-up studio shot captures the nozzle and top shoulder of a bright green bottle, heavily coated in glistening water droplets.
  • A close-up lifestyle photo of a shirtless Black man with chest tattoos applying a green spray bottle to his torso.
  • A shirtless Black man with braided hair and tattoos holds a light green Topicals spray bottle against a deep green backdrop.
  • A person with long, patterned fingernails holds a green Topicals Clearly spray bottle, misting a fine layer of liquid onto their leg against a vibrant green…
  • A close-up portrait of a Black man with glowing, damp skin posing against a solid green background while holding a bright green Topicals spray bottle on his…
  • A man with braided hair and glasses poses in a vintage-style office setting against a solid green backdrop, wearing an oversized black blazer and a red…
  • A vibrant action shot captures a green Topicals 'CLEARLY' Clarifying & Calming Mist bottle as it sprays a fine, white cloud of liquid against a bright blue…
  • A woman with sleek dark hair and light eyeshadow poses dramatically in an oversized black blazer against a solid forest green backdrop.
  • A close-up photograph focuses on a person's bare upper back and shoulders, displaying active red breakouts and acne scarring across the shoulder blades.
  • This vertical close-up photo shows the bare upper back and shoulders of a woman with dark hair tied up, facing away from the camera.
  • A close-up photograph features a person with long dark hair and black-and-white patterned nails holding a green bottle of Topicals 'CLEARLY' Clarifying &…
  • Against a solid green background, a shirtless Black man with short hair sits cross-legged, gazing toward the camera with a calm expression.
  • A centered studio shot of a cylindrical powder blue bottle of Topicals High Roller Ingrown Tonic against a clean white background.
  • A close-up lifestyle photograph features a hand with pink nails applying a Topicals roll-on product to a smooth, glistening underarm.
  • A split-screen comparison photograph showing the skin on a person's inner thigh before and after treatment.
  • A close-up product photo features a light blue Topicals High Roller ingrown tonic with its cap off, sitting on a textured surface before a person’s bare arm.
  • A woman with micro-braids and blue eyeshadow applies High Roller skincare to a man's bare shoulder as he lies on white bedding.
  • A light blue High Roller Ingrown Tonic applicator by Topicals sits uncapped against a stark white background.
  • A light blue cylindrical roller bottle of Topicals High Roller Ingrown Tonic stands against a plain white background with a soft shadow cast to the left.
  • A close-up, high-grain photo shows a hand with long pink nails holding a High Roller Ingrown Tonic roll-on bottle against a person's tan armpit.
  • A vertical before-and-after comparison photo shows the reduction of hyperpigmentation on a person's bikini line.
  • A close-up lifestyle photograph features a woman with micro-braids and blue eyeshadow applying a light blue Topicals roll-on product to a man’s chest as he…
  • A light blue roll-on container of Topicals High Roller Ingrown Tonic stands open with its cap resting beside it on a plain white surface.
  • A close-up product photograph of a High Roller ingrown tonic by Topicals sits on a light wooden surface.
  • A close-up photo shows dark, hyperpigmented spots and texture along the upper inner thigh of a person with a medium-to-deep skin tone.
  • A close-up photograph focuses on hyperpigmentation and razor bumps along the bikini line of a person with a deep skin tone.
  • A close-up photograph captures a person lounging on a black leather sofa while applying a light blue Topicals roll-on stick to their leg.
  • A close-up photograph features a young Black woman with long braids and dewy skin looking directly at the camera with a neutral expression.
  • A tall, light pink squeeze tube for Topicals Faded Brightening & Clearing Serum stands vertically, balanced on its white ribbed cap against a plain white…
  • An assortment of personal care items is scattered across a bright white surface, dominated by pink tubes of Topicals Faded Brightening & Clearing Serum.

More from the Brand Skill

Imagery product use

Show products being used in relatable, expressive moments, with skin and texture treated naturally. Use before-and-after imagery only when it is relevant to the product story and represent results responsibly.

Download Topicals’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Topicals’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 393 images and the logos. The font files belong to Topicals RX, Inc, so they’re left out.

Download the Brand SkillZIP, 42.8 MB

topicals-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ imagery-brand-and-campaign.md

│ ├ imagery-product-and-ecommerce.md

│ ├ colors.md

│ ├ imagery-product-use.md

│ ├ logo.md

│ ├ typography.md

│ ├ dos-and-donts.md

│ └ voice.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from mytopicals.com on 30 Oct 2026. It isn’t Topicals’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Topicals and its logos are trademarks of Topicals RX, Inc. Rainbrand isn’t affiliated with or endorsed by Topicals RX, Inc.

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