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(Brand guidelines) // Productivity software

Granola brand
guidelines

Granola’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from granola.ai.

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About Granola

Granola is an AI notepad for people with back-to-back meetings. Its visual identity pairs a distinctive olive-green accent and calm, spacious layouts with warm, clear writing about turning conversations into useful notes, decisions, and follow-through.

Granola’s logo pairs a hand-drawn spiral with the lowercase granola wordmark. Use it as the primary brand signature, and use the spiral alone where a compact identity is needed. Choose a version with clear contrast against its background, keep the mark recognizable and use the artwork as provided.

Granola colors

  • Olive

    Primary accent and buttons

    HEX
    RGB

  • Light olive

    App icon ground and highlights

    HEX
    RGB

  • Ink

    Primary text

    HEX
    RGB

  • Warm surface

    Page background

    HEX
    RGB

  • Olive ink

    Accent text and links

    HEX
    RGB

  • Warm off-white

    Text on olive and dark surfaces

    HEX
    RGB

Granola fonts

  • Quadrant Notepad

    Display headings · 400

  • KMR Melange Grotesk

    Body and smaller headings · 400

Font names only. The Brand Skill download doesn’t include font files.

Granola’s voice

Write with calm confidence and a human, conversational clarity. Center the practical benefit: helping people stay present, capture what matters, and turn meetings into useful next steps. Explain the difference between raw transcription and capturing intent, nuance, and context. Be specific, direct, and reassuring; use a light touch of playfulness when it feels natural.

The voice is thoughtful rather than grandiose. It can sound warm and lightly informal, as in “When you're building something from scratch, every conversation counts.” Product lines stay short and plain: “Effortless notes, enhanced instantly.” and “Notes, actions and memory. Without a meeting bot.”

Describe Granola as an AI notepad, and explain what it does in concrete terms: it works alongside the person taking notes, enhances those notes with meeting context, and helps turn conversations into actions. Avoid inflated promises, vague AI language, and claims that imply perfect accuracy or universal capabilities.

  • “The AI notepad for people in back-to-back meetings”
  • “Effortless notes, enhanced instantly”
  • “Notes, actions and memory. Without a meeting bot”
  • “When you're building something from scratch, every conversation counts”

Dos and don’ts

Do

  • Use Olive as the focal accent against bright, uncluttered surfaces; keep text high-contrast and layouts spacious.
  • Use Quadrant Notepad for prominent display headings and KMR Melange Grotesk for body copy, smaller headings, buttons, and links.
  • Write in a calm, conversational voice that connects meeting context to practical outcomes.
  • Be precise about privacy and training claims: distinguish third-party model training from Granola’s optional anonymized training for product improvement.

Don’t

  • Don’t crowd layouts or bury the core message in generic AI language; Granola’s communication is direct and benefit-led.
  • Don’t describe Granola as an intrusive meeting bot; its product positioning emphasizes bot-free meeting capture.
  • Don’t redraw the spiral or retype the granola wordmark in another font.

Granola imagery

147 images from granola.ai, in 3 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Brand and campaign imagery

41 images

Use Granola’s own campaign artwork to add warmth and a human, approachable character. The campaign imagery can combine simple graphic elements, hand-drawn accents, or colorful photographic moments with product storytelling. Keep these visuals in a supporting role so the brand and message remain clear.

  • A software interface window is centered against a busy, textured background with halftones and hand-drawn lines.
  • A highly textured, realistic moon dominates the center of this retro-futuristic collage, set against a lavender grid background.
  • A split-view graphic features a dynamic, halftone cosmic explosion in pink and blue on the left, transitioning into a dark starfield center.
  • A split-screen graphic collage pairs a grainy, black-and-white abstract texture on the left with a high-contrast, stylized close-up of tree branches on the…
  • A surreal digital collage features a large, detailed grayscale starfish in the lower left foreground against a vibrant red mountain and a bubblegum pink sky.
  • A split-composition graphic pairs a vibrant bag of multi-colored gumballs against a lavender background with a grainy, black-and-white calendar layout.
  • A detailed green and brown chameleon perched on a textured tree branch dominates the center of this graphic collage.
  • A low-angle, medium shot of a woman with long strawberry blonde hair and a neutral expression looking directly into a webcam.
  • A low-angle, medium close-up photo of a man with a full red beard and fair, reddish skin looking directly into the camera with a neutral expression.
  • A vertical, narrow strip of a black-and-white night sky filled with a dense field of stars.
  • A clean, text-driven graphic with the bold headline 'Granola for Enterprise' against a white background framed by a lime green border.
  • A grainy, vintage-style collage features the NASA Space Shuttle Atlantis attached to its orange external tank and white solid rocket boosters.
  • A bright overhead photograph captures the crystalline, light turquoise water of a swimming pool or shallow tropical shore.
  • The word "calmer" is rendered in a dark charcoal, hand-drawn cursive script graphic.
  • A vibrant graphic collage on a lime green background features the text 'Screen share SNAPSHOTS' in a mix of serif and handwritten font.
  • A monochrome, high-contrast satellite photograph of Earth is centered against a light gray background with faint, large serif typography reading 'new…
  • A close-up photograph focuses on an Apple Watch Ultra with a lime-green screen displaying a timer at '0:25:11' on the tattooed wrist of a person in a dark…
  • Two smartphone interface mockups are presented against a collage-style background of pink, orange, and tan textures.
  • A cream-colored command terminal notification featuring red monospace text that reads 'claude --dangerously-skip-permissions' sits prominently in the center.
  • A vibrant green chameleon perched on a branch dominates this collage-style graphic against a split lime green and charcoal background.
  • A close-up view of a macOS-style dock with app icons for Finder, Photos, Calendar showing 'Tue 1', Safari, Maps, and more, set against a blurred scenic…
  • A split-graphic promotional image features a woman in a blue sweater gesturing expressively at a table with a laptop, flanked by two colleagues in a modern…
  • A digital graphic illustrates an AI text enhancement feature over a soft green and yellow gradient background.
  • A split-screen graphic of a virtual meeting shows a man wearing round glasses in a headshot alongside a chat window and note card.
  • A white digital brief card overlays a vibrant lime green and lavender textured background featuring a dotted grid and a satellite view of Earth.
  • A split-graphic features a woman with her arms joyfully outstretched in a warm, plant-filled office space with exposed wooden beams and lounge seating.
  • A desktop software screenshot shows an AI chat interface layered over a textured green and black background with the slogan "THINGS ARE POSSIBLE." The…
  • A minimalist graphic featuring the black logo for 'granola' centered on a light grey, textured background crisscrossed with delicate, swirling charcoal lines.
  • A central lime green square featuring a black hand-drawn spiral serves as the hub for six tech brand icons arranged in a circle.
  • A light green gradient graphic features the bold black text 'Our celebration of you at work this year' in the top left.
  • A close-up graphic interface showcases the bold dark green text "Introducing Recipes" centered over a soft, lime green and cream gradient background.
  • A clean software interface screenshot shows a 'Sales calls' dashboard on the left and an AI-generated summary panel on the right titled 'What People Are…
  • A digital graphic of a staircase-shaped horizontal bar chart tracking activity over a ten-day period from Monday to Wednesday.
  • A digital screenshot showcases an Activity Monitor window overlapping a note-taking application titled 'Jim Vas'.
  • A detailed scientific-style stippled drawing of a marine flatworm or gastropod creature shown in profile.
  • A minimalist graphic against a flat pea-green background features the granola logo with a spiral icon at the top.
  • A striking graphic features white text centered against a grainy, charcoal-black background that mimics a starfield or warp-speed effect with light streaks…
  • A minimalist black logo features the word "Lovable" in a bold, sans-serif typeface with a distinctive lowercase 'a'.
  • A minimalist black graphic logo features the lowercase text "andreessen.
  • A minimalist graphic banner features a solid pea-green background with a black logo centered in the lower-right corner.
  • A close-up screenshot of a digital workspace interface featuring a clean, minimalist layout in shades of light gray and white.

Editorial and product-marketing imagery

32 images

Granola’s editorial and product-marketing visuals mix product storytelling with expressive, approachable artwork. Use imagery to make the story more tangible—showing the people, work, or ideas behind a feature—while keeping the product’s own voice and visual identity in focus.

  • A low-resolution, candid photo features a young man with dark curly hair and glasses, smiling at the camera.
  • A close-up candid photo of a young man with light brown hair and a wide, joyful smile.
  • A close-up portrait of a man with light eyes and thinning brown hair making a playful, wide-eyed expression.
  • A medium outdoor shot features a fair-skinned man with short reddish-brown hair looking toward the camera.
  • A close-up photograph of a smiling young Asian man with short dark hair, wearing a light blue button-down shirt.
  • A woman with long brown hair and glasses smiles warmly while peeking through a dense thicket of vibrant pink cherry blossoms.
  • A close-up, low-resolution candid photo features a young man with short dark hair and a wide, toothy smile.
  • A friendly man with short dark hair radiates confidence in this professional studio headshot.
  • A woman with long red hair walks directly toward the camera across a wide, sandy beach.
  • A close-up selfie-style photo captures a woman with long dark hair looking directly into the camera with a subtle, pleasant expression.
  • A close-up selfie photo features a man with dark, curly, wind-swept hair and a faint smile.
  • A close-up portrait of a smiling man with brown hair and a beard, positioned in the center of the frame.
  • A medium-wide, natural-light photograph of a woman with long red hair standing behind a wooden counter or workbench in a cluttered, airy workshop.
  • A man with a dark beard and a joyful smile holds a small, light-colored dog against his chest while sitting in a grassy field.
  • A vibrant, multi-colored graphic logo depicting a stylized letter M with thick, rounded strokes.
  • A vibrant Slack logo icon composed of four pairs of shapes arranged in a rotationally symmetrical cross pattern.
  • A large, bold uppercase letter G rendered in a solid, dark navy blue.
  • A vibrant graphic logo features a symmetrical composition of two distinct, rounded shapes stacked vertically.
  • A minimalist graphic logo featuring three vibrant, flat-colored shapes arranged in a dynamic sequence.
  • The Trello logo is featured here as a vibrant blue, rounded square icon.
  • This stylized 2D graphic depicts a simplified, rounded cloud shape composed of overlapping blue segments.
  • A minimalist, 2D graphic illustration of a white sphere-like character face.
  • A head-and-shoulders portrait of a man with short, dark hair and a groomed beard, smiling broadly with his teeth showing.
  • A close-up headshot of a smiling East Asian man wearing rectangular, dark-framed glasses and a light blue collared shirt.
  • A close-up headshot of a smiling young man with short brown hair and blue eyes, set against a two-tone background.
  • A close-up portrait of a young man with dark hair and a wide, friendly smile.
  • A close-up headshot of a smiling man with short brown hair, wearing a white button-down shirt.
  • A low-resolution, candid photograph of a young toddler with curly blonde hair looking directly at the camera with a neutral expression.
  • A studio headshot features a woman with long, wavy brown hair posing confidently against a neutral gray background.
  • A close-up selfie shows a smiling young man with light brown hair in a casual yellow shirt.
  • A headshot of a young man with dark hair and a slight smile, framed from the shoulders up against a neutral gray gradient background.
  • A software interface screenshot displays organized meeting notes titled 'Intro call: AllFound' against a clean white background.

Product experience imagery

74 images

Show Granola as a focused, approachable notepad that fits into real work. Product imagery should make the experience legible: handwritten or rough notes becoming structured summaries, concise action lists, useful briefs, and connected workflows. Keep recognizable interface details and real meeting context in view; avoid turning product screens into abstract decoration.

  • A vertical monochrome graphic featuring layered, semi-transparent typography and numbers over a grid pattern.
  • A vibrant graphic illustration featuring a central explosion of radial light in shades of pink, orange, and black.
  • A chartreuse green and black graphic design with a textured, vintage paper finish.
  • A wide-angle, vintage-style photograph captures a vibrant turquoise glacial lake nestled between steep, rocky mountains.
  • Glistening, pale turquoise water fills the entire frame in this bright outdoor photograph.
  • A split-screen graphic showing a digital workspace and a video call interface against a textured, light beige background.
  • A minimalist graphic background features large, cropped, and layered typographic elements in a tonal light beige and grey palette.
  • A close-up software interface screenshot shows a white workspace titled 'Design team weekly' overlaid on a scenic mountain lake backdrop.
  • A close-up shot of an iPad corner resting on a light-grained wooden surface, displaying a mountain-themed wallpaper.
  • A close-up digital interface shows a mobile note application overlaying a scenic, sunlit mountain range with evergreen trees.
  • A close-up digital screenshot shows a white notification banner floating on a laptop desktop featuring a rocky, high-altitude landscape background.
  • A circular compliance seal features the acronym 'AICPA' in blue above a bold black 'SOC 2' on a white center.
  • A digital graphic overlays a video call interface and a chat transcript against a soft, peach and blue sky background.
  • A digital graphic of a video call interface sits against a light gray paper-textured background with subtle lines and numbers.
  • A split-screen graphic depicts a video call interface layered over a textured paper background.
  • A close-up UI screenshot features overlapping white browser windows against a soft, peach and blue sky-like gradient background.
  • A digital graphic depicts a video conference interface on a pale green background, featuring a primary video tile of a man with light brown hair and wireless…
  • An interface screenshot overlays a photograph of shimmering, turquoise-colored pool water.
  • A vibrant, grainy abstract illustration features an explosive starburst of blue, orange, and purple lines radiating from a central point in a halftone…
  • A vibrant coral-red monochrome photo depicts a cluster of large, craggy rocks and boulders.
  • A split-screen graphic juxtaposes a vibrant lime green calendar grid on the left with a grainy, film-style photograph of a turquoise alpine lake on the right.
  • A close-up graphic design features oversized, dark grey serif typography that dominates the upper left, partially spelling out 'elf.' on a grainy…
  • A grainy lavender background features bold, black gestural brushstrokes descending from the top left corner.
  • A close-up graphic features large, vertical, dark gray serif letters including a partial 'T' and 'H' set against a textured, muted coral-pink background.
  • A light blue graphic with a subtle grain texture is overlaid with a dark gray dotted grid and numbered columns.
  • A vibrant blue document icon with a folded top-right corner features a soft purple gradient at its base.
  • A high-contrast graphic illustration of two towering, craggy mountain peaks separated by a deep valley.
  • A dynamic starburst graphic explodes outward from the center in a retro, comic-book style.
  • A close-up UI graphic of a digital document interface layered over a muted, vintage-style landscape of evergreen trees and snowy mountain peaks under a hazy…
  • A collage of rounded notification pop-ups overlaps blurred video call backgrounds featuring a smiling man and woman.
  • A split-screen graphic depicts a remote video call overlaying a light teal water ripple texture.
  • A white digital interface card is centered over a vintage-style photograph of a turquoise alpine lake and rugged mountains.
  • Three vibrant, rounded-square software icons are horizontally aligned against a pale lavender background.
  • A clean UI graphic overlays an AI chat interface on a browser window titled "Sales calls," set against a solid lime-green background.
  • Three rounded square app icons for Zoom, Google Meet, and Microsoft Teams are arranged horizontally across a textured, off-white background.
  • A close-up UI screenshot of a calendar notification overlaying a desktop wallpaper of sunlit, rugged cliffs.
  • A towering, jagged mountain peak dominates this vintage-style landscape photograph, characterized by warm, muted tones and a grainy texture.
  • A UI mockup shows an AI chat interface on a clean white card.
  • A close-up, abstract graphic depicts thick, intersecting green branches or root-like structures against a vibrant chartreuse background.
  • A digital UI screenshot displays a chat interface illustrating an AI workflow.
  • A dynamic, abstract graphic features an explosive starburst of sharp rays radiating from a central point.
  • A clean screenshot of a software interface or note-taking application displaying meeting notes titled "Discovery Call: Meridia." The content is organized…
  • A vertical user interface card from the Attio platform displays a contact profile for Laura Chen, a Customer Success Manager at Meridia.
  • A high-angle, top-down photograph captures the shimmering surface of clear, light turquoise water.
  • A clean digital interface graphic displaying meeting notes titled 'User call with Emily' in a serif font.
  • Two dark gray rounded rectangles represent digital project task cards stacked vertically.
  • Wispy, salmon-pink clouds stretch diagonally across a pale blue sky in this grainy, vintage-style photograph.
  • A clean, minimalist UI graphic of a digital meeting note titled "Q3 GTM sync" on an off-white background with rounded corners and macOS-style traffic light…
  • A clean software user interface modal titled "Send to Slack" with the Slack logo.
  • A white user interface window floats over a vintage-style photograph of a pine forest and jagged mountains.
  • A clean horizontal row of three minimalist application icons with rounded corners.
  • A digital UI graphic against a lime green background showcases overlapping white software windows for 'User interviews.' The background window lists call…
  • A close-up webcam shot of a young woman with long, dark hair parted down the middle, smiling slightly as she looks toward the camera.
  • A medium close-up photo shows a man with shoulder-length brown hair and a light beard smiling slightly in an office setting.
  • A fan of overlapping white notification bubbles creates a chaotic digital stack, each featuring a colorful robot head icon in shades like pink, lime, and…
  • A clean software UI graphic displays a search bar at the top asking, 'What are our top feature requests?' Below, a simplified browser window shows a 'Sales…
  • A close-up UI graphic demonstrates an AI text-shortening feature.
  • A graphic grid of six rounded-square app icons featuring recognizable software logos.
  • A close-up portrait of a middle-aged man with short, salt-and-pepper hair and blue eyes, offering a gentle, closed-mouth smile.
  • A minimalist, vertical photograph of a vast teal and soft orange twilight sky featuring a solitary palm tree silhouette in the bottom right corner.
  • A minimalist graphic featuring a thick, black hand-drawn spiral centered on a solid chartreuse-green background.
  • An interface screenshot displays two overlapping windows over a vintage-style mountain landscape background.
  • A software interface screenshot displays a 'Settings' window focused on the 'Connectors' tab against a light sage background.
  • A digital UI mock-up of a login window for 'granola.ai' centered against a muted sage green background.
  • A digital interface screenshot depicts an AI chat interaction on a clean white card against a pale sage green background.
  • A close-up graphic features layered software interface windows, with the primary white card displaying meeting notes titled "Luna Logic intro call" beside a…
  • A chaotic cluster of overlapping white notification cards appears to float against a dark void.
  • This graphic features two overlapping white software interface windows with rounded corners.
  • A graphic featuring a 2x2 grid of rounded-square app icons representing different software integrations.
  • A software interface mockup features a white search pill with the text 'What are our top feature requests?' above a browser window.
  • A close-up graphic illustrating an AI-assisted text refinement process for document editing.
  • A white, pill-shaped interface element containing the text "What's been discussed so far?" in a clean, black sans-serif font.
  • A horizontal UI element featuring a clean white pill-shaped input box with a subtle grey border.
  • A horizontal, pill-shaped user interface element featuring a white background with a thin grey border.

Download Granola’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Granola’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 159 images and the logos. The font files belong to Granola, Inc, so they’re left out.

Download the Brand SkillZIP, 8.8 MB

granola-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery-brand-and-campaign.md

│ ├ imagery-editorial-and-product-marketing.md

│ └ imagery-product-experience.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from granola.ai on 30 Oct 2026. It isn’t Granola’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Granola and its logos are trademarks of Granola, Inc. Rainbrand isn’t affiliated with or endorsed by Granola, Inc.

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