Bloom is now Rainbrand

(Brand guidelines) // Home and living

Lick brand
guidelines

Lick’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from lick.com.

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About Lick

Lick is a UK decorating and interior-design brand for paint, wallpaper, tools, and colour advice. Its identity pairs a curated, pigment-rich approach to colour with welcoming guidance that helps people feel confident transforming their homes.

Use Lick’s serif wordmark to identify the brand. Keep it intact and legible, in Lick Teal on warm, light neutrals.

Lick colors

  • Lick Teal

    Wordmark, text, primary buttons and dark sections

    HEX
    RGB

  • Warm neutral

    Warm backgrounds behind the wordmark

    HEX
    RGB

  • Coral

    Bright accent

    HEX
    RGB

  • Sage

    Soft green sections and highlights

    HEX
    RGB

  • Warm off-white

    Page background and secondary buttons

    HEX
    RGB

  • White

    Cards and text on Lick Teal

    HEX
    RGB

Lick fonts

  • Clearface

    Headings · 700

  • Basis Grotesque Pro

    Body · 400, Buttons and interface · 500

  • Basis Grotesque Pro Mono

    Product names and labels · 400

Font names only. The Brand Skill download doesn’t include font files.

Lick’s voice

Lick sounds warm, confident, and helpful. Speak as an approachable decorating expert: make colour and decorating feel inviting and achievable, without assuming the reader is experienced. Be direct, specific, and encouraging. Use British English spelling and familiar decorating language.

Lick’s own copy models an assured, practical promise: “Made with real paint for 100% colour accuracy.” It welcomes people into the process: “Whether you’re a keen decorator or you’ve never picked up a paintbrush, we’ve got all you need to get started. Let’s decorate.”

For home and colour inspiration, pair an evocative emotional benefit with useful guidance: “your living room should be a space that feels as inviting as it looks.” For expert support, sound encouraging and personal: “we’re here to help every step of the way.”

Prefer plain-language explanations, concise statements, and a friendly first-person plural. Make product benefits concrete, and connect them to the home, the decorating process, or the feeling a space can create.

  • “Made with real paint for 100% colour accuracy”
  • “Whether you’re a keen decorator or you’ve never picked up a paintbrush, we’ve got all you need to get started. Let’s decorate”
  • “your living room should be a space that feels as inviting as it looks”
  • “we’re here to help every step of the way”

Dos and don’ts

Do

  • Use Lick’s serif wordmark as the brand identifier, and keep it intact.
  • Build layouts on warm neutrals and Lick Teal, with Coral and Sage as purposeful accents.
  • Set headings in Clearface and reading text in Basis Grotesque Pro; keep Basis Grotesque Pro Mono for product names and labels.
  • Write in a warm, encouraging, knowledgeable voice that makes decorating feel achievable.
  • Connect product benefits to practical decorating outcomes and to how a room can feel.

Don’t

  • Don’t redraw, stretch or reset the Lick wordmark in another typeface.
  • Don’t present digital paint imagery as a guarantee of exact real-world colour; invite sampling and viewing in the customer’s own light.
  • Don’t make decorating sound exclusive to experts or intimidating to beginners.
  • Don’t use generic, overblown product claims where Lick’s own copy supports a concrete performance or home benefit.

Lick imagery

122 images from lick.com, in 3 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Interior imagery

14 images

Show real, welcoming homes transformed by colour. Use lived-in interiors, recognisable rooms, and considered colour choices rather than abstract colour alone. Let the paint and room atmosphere lead; natural-looking light and complementary furnishings help the shade feel at home. Lick’s editorial framing often connects colour to a mood—calm, cosy, light, or energising—and offers ideas for specific rooms.

Use room photography to demonstrate colour in context, including walls, ceilings, woodwork, and built-in features. For colour inspiration, pair a clear shade name with a brief description of its undertones or mood, and show the shade in an interior.

Customer-home imagery is part of Lick’s decorating-community storytelling. Present it as lived-in inspiration and associate it with the relevant shade where that context is available.

  • A well-lit, minimalist interior shot focuses on a white ornate mantelpiece holding two slender white candles in clear glass decanter-style holders.
  • A lush, green-themed living room interior features a plush velvet olive green sofa adorned with mismatched cushions in botanical, striped, and floral patterns.
  • A fluffy reddish-brown cockapoo lies comfortably on a large gray fabric sectional sofa, looking directly at the camera.
  • A close-up interior photograph of a built-in bookshelf painted in a dusty mauve-pink, illuminated by soft slatted sunlight and a glowing black table lamp.
  • A close-up photograph of a cozy bedroom corner featuring a mauve-pink bed and matching paneled walls.
  • A bright, eye-level photograph of a modern kitchen corner featuring powder blue shaker-style cabinets and a deep white farmhouse sink.
  • A sophisticated traditional bathroom features a white pedestal sink set against cream-colored beadboard paneling.
  • A wooden dining table with a neutral striped runner sits before deep olive green wainscoted walls in this rustic interior photo.
  • A sophisticated modern kitchen features floor-to-ceiling blush pink Shaker cabinets with slim gold handles and a matching kitchen island topped with white…
  • A close-up interior shot highlights a tufted blue velvet headboard against charcoal-grey wood paneling.
  • An antique wooden writing desk and a Windsor-style chair sit against a sage green paneled wall in this warm, rustic interior photograph.
  • A moss green velvet tufted armchair stands on light-colored hardwood floors as the focal point of a moody, dark charcoal living room.
  • A potted olive tree sits in a white cylindrical planter with tripod wooden legs, positioned in the corner of a hallway.
  • A sage green wardrobe with unique scalloped trim on its double doors dominates this bright nursery scene.

Product experience

5 images

Lick’s digital product experience guides visitors from inspiration to a confident decorating choice. Organize information around recognizable ways to explore: colour, mood, finish, room, wallpaper design, and product type. Give people practical next steps through real-paint samples, curated sample bundles, the colour quiz, and consultations.

Make sample selection feel low-risk and useful: explain that samples can be moved between walls and viewed in different lighting. Present product photography and shade information together, and keep the path from browsing to sample or paint purchase clear.

Show LickStudio as a personal design-advice experience. Explain the consultation format and give the customer room to share their space, project, and inspiration before making recommendations.

For LickPro work, speak to professional decorators and focus on performance, durability, coverage, and professional use. Keep this product line distinct from homeowner-facing Lick communications when the task specifically concerns LickPro.

  • A close-up photograph of a MacBook laptop showing a video call interface.
  • A smiling young woman with dark hair and glasses looks down at a tan Lick color sample card in a brightly lit interior.
  • A woman with short curly red hair and a patterned vest laughs while presenting design samples to a laptop camera.
  • An interior design mood board is neatly arranged inside a light wood tray, featuring 'Lick' brand paint swatches in white, blush, and terracotta.
  • A vibrant kitchen interior features coral pink walls and an open sage green pantry with a unique arched top.

Product imagery

103 images

Present Lick paint through the actual colour and the home it can create. Product listings pair a colour sample with a room or application image; use that contrast to help people compare shades while retaining the colour’s own character. Do not rely on screen imagery alone to promise exact paint appearance: Lick emphasizes real-paint samples for colour accuracy and encourages testing samples in different walls and lighting.

Show wallpaper as pattern and texture in a real decorating context, while keeping the repeat and print visually clear. The range includes floral, botanical, stripe, geometric, and mural designs; product imagery should make the print easy to judge.

For decorating tools, show useful, durable objects and their materials. LickTools imagery can feature bamboo, sugarcane pulp, recycled materials, brushes, rollers, trays, tape, and dust sheets. Keep the tone practical and purposeful, with the tool’s function apparent.

  • A square, off-white paint swatch with a curled bottom right corner rests against a light grey, textured plaster wall.
  • A close-up studio shot highlights white crown molding installed at the corner of a ceiling and wall.
  • A square, off-white paint sample from Lick is centered against a light gray textured plaster wall.
  • A close-up architectural photo of white crown molding installed along the ceiling edge where two walls meet at an outside corner.
  • A square, off-white peel-and-stick paint sample is centered against a textured light grey plaster wall.
  • A close-up studio shot highlights the elegant profile of off-white crown molding as it wraps around an interior corner.
  • A square peel-and-stick paint sample in a creamy, off-white shade is centered against a textured light gray plaster wall.
  • An architectural close-up focuses on a decorative white crown molding installed at the junction of a wall and ceiling.
  • A square peel-and-stick paint sample in a soft, warm off-white shade is centered against a lightly textured gray plaster wall.
  • A close-up studio shot highlights the elegant profile of an ornate white crown molding as it wraps around an interior corner.
  • A square, sandy tan paint swatch labeled 'BEIGE 02' is centered on a light gray, textured plaster wall.
  • A close-up studio shot highlights the elegant curves of ornate crown molding installed at the junction of a wall and ceiling.
  • A square paint swatch of 'BEIGE 01' by the brand 'Lick' is centered against a light gray textured plaster wall.
  • A close-up architectural photograph features an ornate crown molding where a protruding wall meets the ceiling.
  • A square peel-and-stick paint sample in a pale, cool-toned neutral color is centered against a textured light gray wall.
  • A close-up studio shot highlights the elegant profile of ornate white crown molding installed along a ceiling's corner.
  • A square Lick paint swatch in the color 'GREY 02' is centered against a light, subtly textured plaster wall.
  • A close-up product shot features a wide, classic white crown molding installed along the corner of a ceiling and wall.
  • A square paint swatch of 'GREY 04' by Lick is centered against a textured, light grey stone wall.
  • A close-up studio shot highlights the elegant, layered profile of a classic crown molding installed at a room corner.
  • A close-up shot features a person's hands with red nail polish and layered gold and pearl bracelets holding a roll of vibrant, maximalist floral wallpaper.
  • An intricate, maximalist digital illustration featuring a dense tapestry of vibrant, stylized wildflowers and strawberries.
  • A dense, maximalist floral illustration features a riot of saturated colors and folk-art stylings.
  • A dense, vibrant floral illustration features a tapestry of pastel-colored wildflowers and jagged green leaves in a flat, graphic style.
  • A dense, vibrant illustration of a wildflower meadow featuring a whimsical array of daisies and spiky cornflowers.
  • A dense, vibrant floral pattern illustration features a tapestry of pink, lavender, and light blue wildflowers set against a dark burgundy and golden-brown…
  • A dense, vibrant floral illustration features a tapestry of wildflowers in a rich palette of deep burgundy, warm ochre, and soft pink.
  • A dense, monochromatic floral tapestry pattern featuring large, blooming roses and clusters of smaller blossoms in shades of sage and forest green.
  • A dense, intricate floral pattern in a monochromatic palette of muted sage and dark forest green against a black background.
  • A dense, repeating Arts and Crafts style floral pattern features large, cream-colored chrysanthemums with swirling petals set against a deep teal background.
  • This intricate Arts and Crafts style wallpaper pattern features a dense, repeating floral design in shades of forest green and creamy white.
  • A seamless floral pattern features a repeating scatter of hand-painted red, pink, and blush blossoms across an off-white background.
  • A flat, whimsical jungle-themed repeating pattern illustration set against a cream background.
  • A playful, flat-style repeating pattern features stylized safari animals like orange tigers, grey and pink elephants, blue peacocks, and yellow monkeys on a…
  • A whimsical, folk-art-style illustration featuring a repeat pattern of geometric nature elements on an off-white background.
  • A whimsical, repeating pattern of stylized paper-cut trees and mountains covers a cream-colored background.
  • A minimalist graphic pattern featuring bold, vertical stripes in alternating sage green and off-white.
  • This graphic features a repeating pattern of bold, vertical stripes in alternating sage green and off-white.
  • A clean, minimalist graphic illustration consisting of thick vertical stripes.
  • A flat graphic illustration featuring a rhythmic sequence of vertical stripes in alternating dusty cornflower blue and off-white.
  • A rhythmic pattern of vertical stripes in varied widths and textures stretches across an off-white background.
  • A vibrant watercolor illustration of a vertical striped pattern set against an off-white background.
  • A rhythmic wallpaper pattern features vertical stripes and jagged zig-zag lines in a warm, muted palette against an off-white background.
  • A rhythmic vertical stripe pattern features a soft palette of dusty rose, pale blue, and mustard yellow on an off-white background.
  • A flat, vintage-inspired graphic pattern features alternating vertical stripes in shades of cream, pale pink, and muted rose.
  • A vintage-inspired wallpaper graphic features alternating vertical bands of solid light pink and thin pink-on-white stripes.
  • Delicate fern fronds create a rhythmic botanical pattern across a creamy off-white background in this seamless graphic illustration.
  • A close-up product shot features a partially unrolled cylinder of white wallpaper, showcasing a delicate botanical pattern of green fern fronds.
  • A repeating vintage-style wallpaper pattern features graceful, arching palm fronds in varying shades of teal and sage green.
  • A close-up studio shot of a roll of wallpaper partially unfurled across its own patterned surface.
  • An elegant, repeating pattern of slender palm fronds reaching upward across a cream-colored background.
  • A close-up studio shot features a partially unrolled roll of wallpaper showcasing a botanical palm leaf pattern.
  • A dense, repeating floral pattern features a lush tapestry of ruffled pink petals with jagged orange and white edges.
  • A close-up product shot features a partially unrolled wallpaper roll with a vibrant, painterly floral and leaf pattern.
  • A stylized botanical illustration features a dense repeating pattern of lush foliage in deep teal and forest green.
  • A roll of textured wallpaper peels back to reveal its intricate, forest-themed pattern in a close-up product shot.
  • A vibrant, dense maximalist botanical illustration features a kaleidoscopic array of stylized flowers and ferns in a seamless pattern.
  • A close-up studio shot shows a roll of wallpaper partially unfurled across a flat surface of the same pattern.
  • This intricate, flat botanical illustration features a dense, layered pattern of stylized Australian native flora in a rich autumnal palette.
  • A close-up product shot features a partially unrolled roll of textured wallpaper showcasing a dense, bohemian floral pattern.
  • A dense, flat-lay botanical illustration features a seamless pattern of diverse forest flora in a vibrant, earth-toned palette.
  • A roll of wallpaper is partially unfurled across a flat surface, showcasing a dense and vibrant botanical pattern.
  • A dense, repeating floral illustration features an intricate tapestry of wild meadow plants in a soft, pastel palette.
  • A roll of wallpaper partially unfurls to reveal an intricate, pastel-hued coral reef pattern across a light blue background.
  • A repeating botanical illustration features swirling mandalas of sage green willow leaves on a warm cream background.
  • A close-up product shot of a rolled sheet of wallpaper featuring a hand-drawn botanical pattern.
  • A repeating, two-tone botanical illustration features golden-orange willow leaves radiating from central points like sunbursts.
  • A close-up studio shot of a textured wallpaper roll unfurling across a matching flat surface.
  • An intricate, fine-lined damask pattern featuring stylized floral and botanical motifs in a muted charcoal grey over a pale cream background.
  • A close-up product shot of a rolled wallpaper tube partially unfurled across a flat sheet of the same material.
  • A rhythmic pattern of clean, vertical stripes in alternating charcoal gray and light cream.
  • A roll of wallpaper displays a bold nautical pattern of alternating wide, dark teal and cream-colored stripes.
  • A set of three paintbrushes with light bamboo handles and synthetic tan bristles with white tips are arranged vertically against a plain off-white background.
  • Three professional paintbrushes with bamboo handles are arranged in a flat lay against an off-white background.
  • A top-down product shot of a single angled paintbrush with a light-grained wooden handle and grey synthetic bristles.
  • A top-down studio shot features a professional sash paint brush laid horizontally against a stark white background.
  • A flat paint brush is centered horizontally against a solid off-white background in this clean product shot.
  • A close-up studio shot highlights the silver metal ferrule of a paint brush, prominently embossed with the text '2"'.
  • A top-down studio shot features a wide paint brush centered horizontally against a light gray background.
  • A close-up studio shot highlights the polished metal ferrule of a paint brush, clearly embossed with a "3"" size mark.
  • A single, empty round biodegradable planting pot made from tan, textured peat or paper pulp is centered against a flat white background.
  • A top-down studio shot features a small paint roller frame centered against a light gray background.
  • A close-up studio shot features the ergonomic, light-grained bamboo handle of a paint roller or brush.
  • A top-down product shot of an empty, rectangular molded fiber paint tray in a light tan, eco-friendly material.
  • A close-up studio shot highlights the corner and textured base of a light beige, molded pulp paint tray.
  • A single, mint-green paint roller cover is oriented horizontally and centered against a plain, light grey background.
  • A close-up studio shot highlights the fuzzy, mint green texture of a paint roller cover.
  • A top-down product shot of a paint roller frame centered against a flat, off-white background.
  • A close-up studio shot shows the metallic cage and end-cap of a chrome paint roller frame against a neutral white background.
  • A top-down studio shot features a rectangular, beige paint tray made from molded pulp material, centered on a neutral off-white background.
  • A close-up studio photograph focuses on the upper-left corner of a beige, molded pulp paint tray.
  • A top-down product shot features a white, folded oxo-biodegradable dust sheet inside a clear plastic wrapper.
  • A minimalist, high-angle close-up photograph features the crumpled and folded textures of a white plastic shopping bag.
  • A high-angle studio shot of an angled sash paint brush laid horizontally against a flat, neutral white background.
  • A close-up studio shot highlights the metal ferrule and angled bristles of a 2.5-inch sash paint brush.
  • A flat-lay product photograph displays a collection of painting tools neatly arranged against a neutral grey backdrop.
  • A single roll of vibrant red masking tape stands on its edge, angled slightly to the left.
  • A single roll of vibrant red masking tape stands on its edge, angled slightly to the left against a neutral off-white surface.
  • A roll of pre-taped masking film sits against a flat, neutral beige background in a clean studio product shot.
  • A vertical roll of white lint roller refills stands centered against a flat, neutral white background.
  • A vibrant red roll of painter's masking tape is integrated with a translucent white plastic drop cloth, shown in a clean studio product shot.
  • Four white, fuzzy paint roller covers are arranged in a horizontal row against a stark white, subtly textured wall.
  • Five white microfiber mini paint roller covers are scattered in a loose, overlapping arrangement against a clean white backdrop.

Download Lick’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Lick’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 122 images and the logos. The font files belong to Lick Home Ltd, so they’re left out.

Download the Brand SkillZIP, 7.7 MB

lick-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ imagery-interiors.md

│ ├ product-experience.md

│ ├ imagery-products.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ └ voice.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from lick.com on 30 Oct 2026. It isn’t Lick’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Lick and its logos are trademarks of Lick Home Ltd. Rainbrand isn’t affiliated with or endorsed by Lick Home Ltd.

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