Bloom is now Rainbrand

(Brand guidelines) // Home and living

Mill brand
guidelines

Mill’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from mill.com.

Download the Brand Skill

About Mill

Mill is a design-led food-waste technology brand that makes it easier to keep food out of landfills, starting in the home. Its voice and visual identity bring smart, considered appliances together with everyday kitchen life and an optimistic, practical mission to waste less.

Use the lowercase mill wordmark as the brand signature: Mill green on stone or other light backgrounds, white on dark green and photography. Preserve the mark’s original artwork and proportions.

Mill colors

  • Mill green

    Logo green

    HEX
    RGB

  • Forest green

    Primary dark green

    HEX
    RGB

  • Stone

    Warm backgrounds

    HEX
    RGB

  • Brown

    Text

    HEX
    RGB

  • Light stone

    Light backgrounds

    HEX
    RGB

  • Terracotta

    Warm accent

    HEX
    RGB

  • White

    Logo and text on dark green and photography

    HEX
    RGB

Mill fonts

  • Rhymes Display

    Display headlines and numbers · 300

  • Rhymes Text

    Feature headlines · 400

  • Jane

    Headings · 500, Body, buttons and links · 400

Font names only. The Brand Skill download doesn’t include font files.

Mill’s voice

Write in a warm, direct, optimistic voice. Make the product’s everyday convenience tangible, then connect it to the larger food-waste mission without sounding preachy. Favor plain language, concrete benefits, and the occasional playful turn of phrase.

  • “It turns waste into a resource while you sleep”
  • “The easy way to waste less and smell nothing”
  • “No smells, no mess, and no fruit flies”

Dos and don’ts

Do

  • Make the benefits easy to picture in daily life: less smell, less mess, and a simple routine.
  • Pair practical product storytelling with the broader aim of keeping food in the food system.
  • Use clear, approachable language and grounded optimism.
  • Keep product claims accurate and specific to the model or offer being described.
  • Set headlines in Rhymes and body and interface text in Jane, on warm stone backgrounds with Mill’s greens.

Don’t

  • Don’t call Mill Food Grounds compost; describe them as grounds or a resource that can be used in a composting process.
  • Don’t promise an evergreen money-back guarantee duration; offers and eligibility can differ.
  • Don’t overstate environmental outcomes or present estimates as guarantees.
  • Don’t let mission-led copy obscure what the product does or how it fits into a kitchen routine.

Mill imagery

118 images from mill.com, in 5 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Social proof imagery

8 images

Use customer and press imagery only when a brief calls for reviews, testimonials, or coverage. Keep any third-party identity contained in its original context rather than treating it as part of Mill’s own identity.

  • A close-up portrait shows Julia Louis-Dreyfus looking thoughtfully upward, her chin resting on her hands while wearing a cozy, bright yellow ribbed…
  • A medium studio headshot features a woman with blonde highlights and a warm smile, posing with her arms crossed.
  • A stark white, high-contrast typography logo reading "FAST COMPANY" in a bold, serif font.
  • The black logotype for "FAST COMPANY" is presented in an elegant, high-contrast serif typeface.
  • A high-contrast graphic logo of the word "Forbes" written in a solid black, classic serif typeface.
  • A high-resolution black wordmark featuring the text "TIME" in a bold, classic serif typeface.
  • A clean typographic logo features the phrase "bon appétit" in all lowercase black letters.
  • The word "SAVEUR" is rendered in a tall, elegant white serif typeface.

Brand graphics

13 images

Use Mill’s own explanatory graphics and benefit icons to make the product’s operation and outcomes quick to understand. Keep diagrams simple and legible, with a clear relationship between food scraps, the overnight process, and Food Grounds.

  • A person in jeans and a light blue shirt scrapes leafy greens and vegetable scraps from a wooden cutting board into a sleek, white Mill food recycler.
  • A random scattering of solid black circles in varying sizes forms a minimalist graphic pattern.
  • A minimalist black line icon of a magic wand angled toward the upper right.
  • A minimalist black line art icon of a sprouting plant.
  • This minimalist graphic features a thick-lined, dark brown outline of a locked padlock.
  • A single, minimalist dark brown horizontal bar with rounded ends, resembling a pill shape or a flat button.
  • A thick-lined, dark brown icon of a three-dimensional die or cube is shown from a high-angle perspective.
  • A thick-lined, dark brown minimalist icon of a rectangular container or crate seen from a three-quarter perspective.
  • A split-view product demonstration of a white Mill kitchen composter shows raw food scraps on the left and processed dry grounds on the right.
  • A horizontal bar chart graphic compares carbon emissions by country and sector, with a single dark green bar for 'Global food loss & waste' at 4.4 gigatons.
  • A vertical bar chart graphic compares carbon dioxide equivalent emissions between major countries and food waste.
  • In a brightly lit kitchen, a person wearing jeans and a white blouse scrapes fruit scraps and peels from a wooden cutting board into a sleek, white…
  • In a modern, minimalist kitchen, a man in a light blue shirt and dark trousers scrapes vegetable scraps from a white cutting board into a sleek, cylindrical…

Food grounds imagery

19 images

Show Food Grounds as a useful material with a clear connection to gardens, soil, chickens, and community food systems. Keep the visual story grounded in food and real use rather than treating the grounds as finished compost.

  • A close-up, high-angle photo captures a gloved hand placing a freshly harvested, soil-dusted carrot into a woven wicker basket.
  • A close-up photograph captures a gloved hand placing a freshly harvested, soil-dusted carrot into a shallow woven wicker basket.
  • A vibrant brown hen stands in sharp focus, mid-stride on one leg across dry, earthy ground.
  • A close-up, ground-level photograph of a vibrant copper-colored hen with a bright red comb and wattle, captured mid-stride in an orchard.
  • A charcoal gray Mill food recycler sits discreetly at the foot of a large, dark stone kitchen island in a warm, moody kitchen.
  • A close-up photograph features a person's hand with dark skin dropping several stalks of green broccoli into a sleek, matte black Mill kitchen bin with its…
  • A person in a light blue denim shirt and a sage green baseball cap focuses on gardening, their face partially obscured.
  • A close-up photograph captures a stream of dark brown, textured compost being poured from a white bucket into a large green Rubbermaid bin.
  • A close-up, high-angle photo shows a brown cardboard Mill shipping box filled with a thick layer of dark, textured compost.
  • A minimalist white graphic icon resembling a hamburger menu or a stack of three horizontal bars.
  • A minimalist white line icon of a clock with an integrated circular arrow suggesting a history or rewind function.
  • A vertical infographic with flat-style illustrations shows a yellow arrow pointing from an orange house down to a yellow banana peel, then to a brown…
  • This vertical infographic uses a flat, textured illustration style to show the environmental impact of food waste.
  • A clean waterfall diagram titled 'Estimated annual Mill emissions generated and avoided' compares carbon footprint data.
  • A flat-style circular diagram illustraties a sustainable food cycle centered around the white 'mill' logo and the text 'Keep your food as food'.
  • This flat graphic illustration depicts a circular food cycle anchored by the central text 'mill' and 'Keep your food as food'.
  • A high-angle photo shows a person in a mustard yellow sweater scraping vegetable scraps from a wooden cutting board into a sleek, white electric composter.
  • A close-up photograph captures a woman in a striped shirt and tan overalls as she tips a gray electric composter bucket into a large, black outdoor tumbling…
  • A top-down studio photograph illustrates the composting process, showing a vibrant pile of food scraps on the left side-by-side with a mound of dark, rich…

Lifestyle imagery

37 images

Show Mill in lived-in kitchens and everyday routines. Natural home settings, people preparing food, and the appliance alongside familiar kitchen fixtures make the product feel approachable and integrated into daily life.

  • A vertical photo features a minimalist white Mill bin with a light wood lid placed against a dark wood kitchen island.
  • A woman with long dark hair, dressed in a denim shirt and beige trousers, walks through a modern, warm-toned kitchen carrying a glass bowl of salad.
  • A person in a light blue denim shirt and black pants scrapes food scraps from a white cutting board into a sleek, matte white Mill food recycler.
  • A person in a blue denim shirt scrapes vegetable peels from a white cutting board into a sleek, open white Mill kitchen bin.
  • A Mill food recycler stands in a dimly lit room, its matte white body contrasted against a dark background and a wood-paneled wall.
  • A high-angle, close-up photograph shows a person using a knife to scrape yellow pepper scraps and onion ends from a light wood cutting board into an open…
  • A close-up lifestyle photo shows a person in a maroon sweatshirt sprinkling a handful of dark, ground food grounds into a white Mill food recycler.
  • A tall, conical copper carafe stands center-stage on a marble countertop, its polished surface reflecting warm, golden sunlight.
  • Two sleek, matte white Mill food recyclers are shown side-by-side in a product shot.
  • Two sleek, matte white Mill kitchen bins are presented side-by-side in this studio product shot.
  • A tall, matte white Mill kitchen bin with its lid open stands prominently on a warm wooden floor next to a kitchen island.
  • A large, industrial Mill food recycler stands at the center of a professional commercial kitchen, featuring a brushed stainless steel finish and signature…
  • A close-up portrait of a smiling chef with a spiked hairstyle, wearing a crisp white double-breasted chef's jacket and apron.
  • A man scrapes leftover salmon and lemon slices from a cast iron skillet into a charcoal-colored Mill kitchen bin.
  • A person in jeans and a light blue shirt uses a wooden cutting board to scrape green vegetable scraps into a sleek, matte white Mill kitchen bin.
  • A top-down studio shot shows a single slice of a vibrant green Granny Smith apple arranged within a dashed circular outline to represent a pie chart.
  • A sleek, stainless steel Mill food recycler bin with a black lid sits at the corner of a modern kitchen island.
  • A wide commercial kitchen photograph features a large, stainless steel Mill food recycler with lime green accents positioned centrally as the focal point.
  • A charcoal gray Mill food recycler stands centered against a dark marble kitchen island with its dual-panel lid open.
  • A person in a navy apron and brown trousers drops vibrant vegetable scraps into a sleek, matte black compost bin with its lid propped open.
  • A technician in a white lab coat and blue gloves empties a bag of brown, fibrous animal feed into a white bin on a digital scale labeled 'MAX 100 lb'.
  • A close-up photograph features a single, partially eaten strawberry with its large, leafy green calyx still attached.
  • A close-up studio shot of a vibrant red strawberry that appears to have been bitten into, revealing its juicy interior.
  • A close-up photograph of an empty, scooped-out avocado half with its dark, pebbly skin still intact.
  • Two sleek, matte white Mill kitchen food scrap bins are shown side-by-side in a product studio shot.
  • A vertical full-body portrait captures a smiling man, woman, and young girl standing together in a warm, lived-in living room.
  • A full-length indoor portrait shows a woman in a black turtleneck and ripped jeans sitting on a wooden chair, while a bearded man in a rust-colored…
  • A bald South Asian man in a grey button-down shirt and olive trousers stands beside a South Asian woman in a cozy red turtleneck sweater and jeans.
  • A tall, matte white Mill kitchen bin stands in the center of a modern, sunlit kitchen as a man scrapes green vegetable scraps into its open lid.
  • A group of nine diverse colleagues smiles for a wide-angle team photo inside a cluttered, bright woodworking shop with a large wooden canoe suspended from…
  • A side-angle photo captures a person in a light blue shirt and black pants scraping food scraps from a white cutting board into a sleek, matte white Mill…
  • An overhead lifestyle photograph captures two people preparing fruit on a warm, sunlit wooden table.
  • A girl in a grey strawberry-patch sweatshirt and jeans uses a fork to scrape spaghetti leftovers from a plate into a sleek, white Mill kitchen bin.
  • A close-up lifestyle photograph features a Mill kitchen bin, showcasing its minimalist white matte body and light wood-grain lid.
  • A person wearing a maroon sweatshirt and white pants holds a handful of dry, brown grounds over the open lid of a white Mill kitchen bin.
  • A high-angle photo shows a woman in a striped shirt scraping vegetable scraps from a wooden cutting board into a sleek, matte white Mill food recycler.
  • A close-up lifestyle photo captures chicken bones and scraps falling from a gray plate into an open, sleek white Mill kitchen bin.

Product imagery

41 images

Show Mill appliances as considered, useful kitchen products: clean silhouettes, restrained finishes, and clear views of the bin, lid, and product details. Preserve the distinction between Mill Plus and Mill Essential when the brief calls for a specific model.

  • A sleek, white Mill food recycler stands open in a modern, sunlit kitchen, with a whimsical trail of food scraps like banana peels and vegetable stems…
  • A man in an olive green shirt and brown trousers drops a handful of dark coffee grounds into the open lid of a sleek, charcoal-gray Mill kitchen bin.
  • An over-the-shoulder point-of-view photo shows a person in a plaid shirt holding a white bucket overflowing with fresh purple and white variegated eggplants.
  • A man in an olive hoodie and mustard trousers scrapes food scraps from a blue plate into a sleek, white upright Mill food recycler.
  • A close-up action shot shows a person's hand using a knife to scrape leafy green vegetable scraps from a wooden cutting board into a sleek, white Mill food…
  • A minimalist white Mill kitchen bin stands centered against a light wood kitchen island, featuring a sleek cylindrical body with rounded edges and a gray…
  • A sleek, matte white Mill kitchen bin stands on a warm hardwood floor, positioned against a dark wood kitchen island.
  • A sleek, charcoal-gray Mill food recycler bin sits with its lid open against a dark marble kitchen island.
  • A close-up, high-angle studio photograph focuses on the control interface of a charcoal-gray Mill food recycler.
  • A sleek, matte white Mill food waste bin with a light wood-grain lid stands prominently on a light wood kitchen floor.
  • A sleek, cylindrical Mill food recycler bin in brushed stainless steel stands centered in front of a modern kitchen island with a butcher block top.
  • A close-up studio shot highlights the metallic finish and controls of a Mill appliance.
  • A sleek, cream-colored Mill food recycler stands centrally against a warm wood kitchen island, its power cord plugged into an outlet above.
  • A sleek, white cylindrical compost bin with a light wood lid stands on a light hardwood floor next to sage green kitchen cabinets.
  • A sleek, brushed stainless steel Mill kitchen bin sits prominently against a matching metallic kitchen island panel under a thick butcher-block wood countertop.
  • A sleek, matte white Mill food recycler bin is shown in a studio product shot.
  • A sleek, matte white Mill kitchen bin stands vertically in a clean product shot.
  • A minimalist black outline icon depicting a stylized racetrack or stadium bowl in an elongated oval shape.
  • A thick, dark brown graphic outline forms a horizontal stadium oval shape.
  • A sleek white Mill kitchen bin stands on light wood floors next to dark charcoal cabinets in a warm, bright kitchen.
  • A lineup of three sleek Mill kitchen bins features a matte white unit front and center, flanked by a polished stainless steel version on the left and a…
  • A man in a brown ribbed sweater and dark trousers scrapes food remains from a cast iron skillet into a dark grey, modern compost bin.
  • A person wearing a green striped apron and orange shirt drops a handful of dark coffee grounds into an open stainless steel trash bin.
  • A sleek, white oval-shaped step trash can sits centrally in a modern kitchen, positioned under a dark wood island table.
  • A white, rounded cylindrical Lomi food waste composter sits on a light wood floor at the end of a dark charcoal kitchen cabinet.
  • A studio product shot features three Mill kitchen bins arranged in a tight cluster, showcasing the different available finishes.
  • A side-angle photo captures a man scraping cooked salmon and lemon slices from a cast iron skillet into a sleek, dark grey trash bin integrated into a…
  • A close-up photograph captures a person in an orange sleeve dropping dark, loose food waste into a modern, stainless steel compost bin.
  • A white, pill-shaped step-on trash can sits centrally on a light wood floor, positioned directly in front of a dark wood kitchen island.
  • A minimalist, cylindrical white food recycler with a sleek, matte finish.
  • Three Mill kitchen food recyclers are arranged in a group, showcasing the product in satin white, stainless steel, and matte black finishes.
  • A person in a white shirt and baggy jeans drops leafy carrot tops into the open lid of a sleek, matte white Mill kitchen bin.
  • A minimalist, cylindrical white Mill food recycler bin stands centered against a flat, off-white background.
  • A sleek white Mill food recycler bin is shown at a three-quarter angle against a solid off-white background with a thin power cord trailing to the right.
  • A top-down product shot of an open, oval-shaped white countertop appliance featuring two internal spouts or nozzles.
  • A high-angle studio product shot shows a white Mill food waste bin with its lid open, revealing a grey inner bucket filled with dark brown composted grounds.
  • A top-down product shot of a smooth, white oval electronic device, likely a home automation hub or base station, centered on a creamy off-white background.
  • The rear view of a cylindrical white smart kitchen composter is centered against an off-white background, showing its power cord extending to the left.
  • A sleek, white Mill kitchen bin stands with its lid open on a rustic wooden floor next to a dark wood kitchen island.
  • A close-up product shot of a Mill kitchen bin, highlighting the sleek white matte finish and its light-colored wood grain lid.
  • A minimalist white Mill kitchen bin stands vertically in a studio product shot, featuring soft, even lighting that highlights its smooth, matte cylindrical…

More from the Brand Skill

Product language

Describe Mill as a food recycler that dries and grinds food scraps into Food Grounds. The process runs automatically, usually overnight, and reduces food-scrap volume. Food Grounds are not finished compost: explain that they can be added to a composting process, soil, or other suitable pathways.

Describe sustainability benefits with care. When using impact figures, keep their stated context and qualifications; do not present estimates as guaranteed outcomes.

Product features vary by model. Confirm the model before describing capacity, height, lid operation, filter life, finishes, or safety-lock features.

Download Mill’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Mill’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 150 images and the logos. The font files belong to Mill Industries, Inc, so they’re left out.

Download the Brand SkillZIP, 14.0 MB

mill-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ product-language.md

│ ├ colors.md

│ ├ typography.md

│ ├ social-proof-imagery.md

│ ├ brand-graphics.md

│ ├ food-grounds-imagery.md

│ ├ lifestyle-imagery.md

│ ├ logo.md

│ └ product-imagery.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from mill.com on 30 Oct 2026. It isn’t Mill’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Mill and its logos are trademarks of Mill Industries, Inc. Rainbrand isn’t affiliated with or endorsed by Mill Industries, Inc.

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